tan

How to cover the sun became more aspirational than tan

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For decades, summer was summed up in suns, forgotten sunscreen at the bottom of the bag and the eternal search for golden tan. But something has changed in recent years. While some people continue to bet on the Caribbean tone at any cost, a new trend has gained ground: covering the sun almost completely, until the solar phobia is touched. And although it can sound new in the West, in Asia it is not unusual. The ideal of clear skin. While in the West we obsess for decades with achieving a “healthy” tan – a term that, According to dermatologists such as Dr. José María Ricartit is still an oxymoron -, in much of Asia the approach has been another: covering itself. In countries like China or South Korea, protecting from the sun is not a trend, it is a norm. The beauty ideal is associated with clear, uniform skin, without spots, because a culture has been fed where perfect skin is status symbol. Recently, As reported by the South China Morning Postyouth of regions such as Fujian and Sichuan have taken this obsession to the extreme, using makeshift masks with cabbage leaves the size of an entire face. Beyond satire or aesthetics, priority is clear: avoid any effect of the sun on the skin. A phobia that reaches the West. Now, this fear of the sun expands. In the West, the minimalist bikini is being replaced by garments with UV protection and hats the size of an umbrella. According to The Wall Street Journalcelebrities such as Anne Hathaway, Halle Berry or Michelle Monaghan have been seen on vacation dressed in whole -body swimsuits, long -sleeved shirts and accessories designed to cover up to the last centimeter of leather. It is not a matter of modesty: it is prevention. In Spain, for example, actress Miriam Giovanelli has become one of the most visible voices In campaigns such as World Leather Cancer Day Of the international dermatological clinic, remembering that photoprotection is not just summer thing. In the words of Caroline Goldfarb, screenwriter and founder of Fishwife, collected by WSJ: “I have investigated the Burkinis, they are incredibly elegant. Muslim designers are icons of total coverage.” For many women like her, this hyperprotection is not a whim, but a way of fighting premature aging and skin cancer. Besides, According to Cleveland Clinicclothing with sun protection (UPF) blocks much more UV radiation than a common shirt. Of course, not every garment is worth: dermatologists recommend fabrics with UPF 50+, of closed plot, synthetic and in dark tones. But why? This phenomenon does not arise from nothing. As The dermatologist Amy Wechsler has explained in WSJmany women who invest in Cosmetic procedures —Theses, peels or rejuvenating sera – they also seek to protect that investment with UPF clothes, hats and glasses. It is part of the new self -care ritual: it is not only about looking good, but also being “intact.” This aesthetic obsession is not new, but it has intensified with the culture of collagen, filters and boom of the K-Beauty. As we have already written in Xatakawhat was previously sun cream, now is collagen dust, salmon DNA injection or facial analysis with AI. The implicit message: Aging is wrong. Covering from the sun may seem like a health gesture, but does not escape that logic. Isn’t it exaggerated? Solar prevention is important, but some experts already warn of excesses. Jennifer Chwalek, Dermatologist from UniDanderm, has warned in the WSJ On the risks of a total avoidance of the sun, such as vitamin D. deficiency Charlotte Palermino, aestheticist and founder of Dieux, ironized: “I don’t want to end like Gollum, with rickets.” Take care of yourself. Isolate yourself from the sun as if it were nuclear radiation, maybe not. An more symptom of aesthetic pressure? The sun has been demonized, but the context matters. According to the SAFE study79% of adults and 74% of Spanish children are exposed to the Sun in the most dangerous hours (11:00 to 17:00), and only 39.7% reaplies sunscreen every two hours. Protection is necessary, yes. But it is also to educate in its responsible use, without falling into fear or social pressure. As The dermatologist Amy Wechsler to WSJ has commentedmany patients who spend on cosmetic treatments also wear UPF clothes to “protect investment.” And it is that youth has become a mandate. From South Korea, where aesthetic tourism lives an unprecedented boom, to collagen fever in the West, the pressure to “look good” has fed a constant aesthetic anxiety. Between the sun and the mirror. From Korea to California, from collagen in coffee to the design burkini, what is at stake is not only the skin, but the time. We cover ourselves to take care of ourselves, yes, but also to continue looking young. The challenge is not just to avoid spots: it is to assume that the sun and wrinkles are part of life. Image | Pexels Xataka | The summers are so short in Finland that he has accepted a guest to enjoy the beaches: kilos of poop

“The tan is nothing more than a defensive response of the body, it is its way of saying ‘I am damaging'”

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Every summer the same ritual is repeated: full beaches, sun bodies and solar creams forgotten at the bottom of the bag. In search of a fast tan, many people deliberately renounce sun protection, convinced that this golden tone is reached better without barriers. What seems an aesthetic or harmless decision, can have consequences that are only revealed over time. No to the cream. It is enough to open social networks to find videos that promote Do not use solar creams. From self -domening “experts” until anonymous users They share their “tricks” to get bruise faster, often omitting completely the use of sunscreens. False myth. This practice connects with a belief still entrenched: the idea that sunscreen prevents tanning or that “natural brunette” is a sign of health and beauty. Thus, aesthetic desire continues to be imposed on prevention, and the risk goes unnoticed. Dr. José María Ricart, dermatologist and medical director of the Ricart Medical Institute (IMR), explains to Xataka: “Many people still believe in the idea of ​​’healthy tan’, when it really is a sign of skin damage.” The data does not lie. The study all who has had PMFarma accessdriven by Laboratories Pierre Fabre, has revealed a worrying reality: 67% of Spaniards only use sunscreen to avoid burns, and not as a daily health habit. The report, which includes data from more than 50,000 people (4,000 in Spain), has shown that only 39.7% reaplies the photoprotector every two hours in the sunny days. The reasons for this misuse are since they forget (32%) to basic ignorance (11%) or, more worrying, they do not believe in their efficacy (10%). For its part, the SAFE study, to which the Spanish Institute of Health Trainers has had access, has contributed Another interesting fact and is that 79% of adults and 74% of Spanish children are exposed to the sun in maximum radiation hours, between 11:00 and 17:00. The problem beyond the skin. Taking the sun without protection is not a simple carelessness, it is a practice that accelerates skin aging and raises the risk of skin cancer. As Dr. Ricart explains, it is important to know the two types of ultraviolet radiation that can affect us. On the one hand, UVB rays, more powerful in summer, are those that cause solar burns and damage cell DNA. On the other hand, UVA rays, present all year, even on cloudy days, penetrate more deeply and are responsible for premature aging. “The tan is nothing more than a defensive response of the body. It is its way of saying: ‘I am damaging.’ If someone still doubts it, that compares the skin of the face with that of the buttock, an area never exposed to the sun: without spots, without wrinkles, without photonexing,” he emphasizes. Take it to the extreme. Oh, who is looking for unconventional shortcuts to achieve that long -awaited golden tone. One of the most curious examples is the old myth that Eating carrots intensifies tan. While beta-carotene present in these vegetables can give the skin an orange nuance, this effect does not replace or protect against sun damage. In fact, some experts have warned that it is a superficial coloration, not a true tan, and that bringing this practice to the extreme – such as consuming large amounts of carrot daily – can end in carotenodermia: an orange pigmentation that has little to do with summer aesthetics. Frequent errors. Even those who believe they make failures that drastically reduce the effectiveness of sunscreen. Among the most common mistakes, Dr. Ricart highlights the fact of not applying it daily, not doing so in advance (20 or 30 minutes before leaving), reapplying it after a bath or every two hour, using small quantity and reusing expired creams or the previous summer. Prevention with technology. To raise awareness about these risks, technology has been put at the service of prevention. An example is Mysun Experiencea digital tool developed by Eau Thermale Avène and the artificial intelligence company Data Ora. This simulator allows the user to see how their skin will age in the next 15 years according to their sun protection habits. Another model is possible. The aesthetic pressure of the tan still weighs. Golden bodies continue to dominate ads, social networks and beauty referents. But the medical message is clear: each without protection exposure is a cumulative aggression for the skin. And that damage, sooner or later, shows. Image | Pexels Xataka | That the AEMPS retires six solar creams is good news. That he had to ask for the OCU is worrying

50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant

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Does 50 years Two young people called Bill Gates and Paul Allen They created the one that has become the largest software empire in history. That April 4, 1975 was born Micro-Soft. The name occurred to Allen, what years later I didn’t remember why he used the script and that capital. The detail has remained in anecdote. One of the thousands which are already part of the history of a company that has managed to be relevant and toe for half a century. There are not many in the world of technology that can boast something like that. How did you do it? Windows 10: 9 very useful and little known tricks Reinventing himself. Microsoft has been lifted after each fall. And there have been many. And very important. But it was not so at the beginning. Microsoft, like all the big ones, was loved long before being (deeply) hate. Gates and Allen were in the right place and moment, but they also knew how to take advantage of their opportunities. The first arrived in 1980, when they reached an agreement with IBM to provide the operating system for its PCs. It is curious how history is repeated again and again, because that is just what would happen to that operating system that would end up calling themselves. Gates and Allen did not create that operating system: they bought the original, QDOS/86-dos, for $ 50,000, and modified it so that it could be used on the IBM PCs. Apple did the same with Nextstep (based on FreeBSD) When he bought Next and ended up turning that operating system in Mac OS X. years later Google would buy a small startup called Android Inc. to take advantage of an operating mobile system that he had created. That said. The story ended up. But those are other stories. That agreement with IBM was a turning point, but above all it was for its terms. Microsoft received $ 430,000 for that product – very less than Ibm hoped to have to pay – but Microsoft maintained the ability to sell its operating system to other companies. From that moment Microsoft was a rocket. One controlled by a Gates implacable and fierce. With their lights and their (many) shadows, Gates and his company would soon begin to achieve the goal that They had marked and that a priori seemed impossible: put a computer in each home. It did not matter others doing things in a different or better way: Microsoft always managed to impose itself. He did it with MS-DOS and of course he did it with his long and erratic Light of Windows operating systems or with its office suite, Office, today maximum expression of the intention of how everything can (but should not) become a service in the cloud. For 25 years, Microsoft was no one to cough him, but then the earthquakes began to arrive. First, Internet, browsers, search engines and social networks. Then the smartphone. Redmond’s company lost all those wars. Always late and bad, and he was convicted of that Innovative dilemma in which David wins the game to Goliath. But there is the really amazing. Microsoft fell and lost those wars, but he got up again and reinvented. Even those that had won – like that of the browsers, With Internet Explorer– He ended up losing them, but we insisted: it didn’t matter. There we saw the true strength of Microsoft. It didn’t matter if the general public hated her: they did not give up and tried one, and another, and again. They failed with bing in search engines, they had to spend 26.2 billion dollars to “compete” on social networks and also shipwrecked (Too bad) With Windows Phone. And once again, it didn’t matter. Faced with these failures, new successes. Not only that: definitive reinvention. After the arrival of new contendliere NadellaMicrosoft changed the image and of strategy. Of being hated and almost ignored it was relevant and even loved. He got it shyly In the mobile segment, but where he has achieved an exceptional triumph has been in the cloud, where Azure marks the pattern with his great rival, AWS. And since then and along the way, many more stories, many smaller and large failures and also many small and large hits. It is impossible to put them all here, but it is also inevitable not to mention legendary products. Among them the Xbox, pillar of a very forty bet But not especially fortunate For the video game segment. Or also the successes that the company also achieved with the devices of the Surface family. The Hololens were Another failureYes, but one that at least showed that the company always tried to reinvent himself. In those is precisely now Microsoft, but this time not to lose what may be the most important train in history: The artificial intelligence. His reaction thus has been faster and more ambitious than on other occasions, but still the unknowns about the result of that bet are enormous. Whatever happens, it will probably give the same. And it will give the same because Microsoft will end up doing what you have always done. Reinvent yourself. Happy 50, Microsoft. In Xataka | Bill Gates has told how he made Microsoft into the giant that is now: “I focused my life only on a single job”

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