manufacturer

make Tesla the most hated electric car manufacturer

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Until a few months ago, Tesla was considered one of the most admired and innovative companies in the automotive industry, highlighting among the brands preferred by consumers. However, a Recent study It shows a radical change in the public perception of the brand that reveals that Tesla has become the manufacturer of electric vehicles most hated by consumers. Something that I would explain the fall in the delivery of vehicles of 14% that Tesla has registered In your second quarter accounts. They are not cars, it is their brand. This change in consumers’ opinion is largely linked to consumer’s fed up for constants Failure promises of the brand regarding functions such as FSD (Full Self-Driving) and, above all, to Elon Musk’s political role. The study ‘Electric vehicle intelligence report’which survey more than 8,000 people in spring and summer of 2025, has revealed that Tesla occupies the last position of popularity in a list of 19 manufacturers of electric vehicles. 39% of respondents have a negative opinion about the brand, a percentage that exceeds that of other electric car manufacturers such as General Motors, Kia or Ford, who share only 13% of negative perception each. Buyers have lost their trust. The report indicates that “Tesla’s brand reputation continues in Declive. The industry leader remains in serious Consumer problemsas demonstrated by the lowest positive net perception (-13) registered in our data to date, as well as the highest total percentage of distrust (48%) and the lowest intensity of trust (-19) among all brands of electric vehicles surveyed. “ In this context, no matter if Tesla builds tomorrow the Best market electric carif it does not come back to Gain trust of its potential buyers. Tesla is not interested. The report highlights the skepticism of consumers towards the proposals of the brand fruit of the unfulfilled promises that your CEO He has been doing for decades and have not yet materialized. The result no longer shows interest in Brand news. When asking the participants for the new Robotaxi service That the brand is testing in Austin, most respondents initially did not know the service. After reading An informative article Posted in The Wall Street Journal50% expressed rejection of service use and 53% were concerned about Your safety and reliabilityafter the Mortal accidents with autopilot and that they are taking the company before the courts. A turning point. According to The annual survey Harris poll 100 axios, in 2021 Tesla enjoyed An enviable reputationrecognized as the ninth brand most appreciated by the American public. This remained well into 2024, at which time it fell to 65th of 100, coinciding with the political positioning of Elon Musk when he announced that he would support the Donald Trump’s candidacy. From that moment on, Tesla’s popularity did nothing but fall. After the role of Musk at the head of Doge’s cuts, Tesla’s reputation has not stopped down and is now in 95 of 100. Spacex starred in a similar decline. Not only consumers, but also shareholders. The report also asked Tesla’s shareholders, revealing that 61% of participants want Elon Musk Stop getting involved in politics and concentrate on the direction of the company. 51% of Tesla surveyed shareholders want Musk to spend more time to Tesla. When asking them about Musk’s political role, 12% ensures that they prefer to remain involved in government activities, while 43% consider that Your Doge departure It was positive for Tesla. In Xataka | The return to Elon Musk’s policy has been very celebrated by Tesla investors. For investors to losses, of course Image | Flickr (Gage Skidmore), Unspash (Dmitry Novikov)

There are those who ask why airplanes have no parachute. This manufacturer decided to stop asking him and putting one

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It is one of those questions that seem taken from an impromptu talk between friends: “And why don’t they put A giant parachute In the airplanes in case something happens? The company that achieved it is called Cirrus Aircraft, and for decades it has designed light airplanes for general aviation. His proposal was as simple as revolutionary: incorporating a ballistic parachute directly into the fuselage, as part of the plane design. Not as an accessory, not as optional. Serial. The system is called Caps, acronym for Cirrus Airframe Parachute Systemand it is present so much In the SR series as in the vision jetan airplane with a turbophah engine for five passengers, plus the pilot. A parachute that is not an accessory, is part of the plane CAPS operation It is as direct as its objective: saving lives when everything else fails. In the upper part of the fuselage, just behind the cabin, a capsule sealed with a large parachute is hidden. If a serious emergency occurs, the pilot only has to pull a t -shaped leverlocated on the roof of the cabin. In a matter of seconds, a small rocket purses the parachute up and it unfolds, braking the fall of the plane until it touches earth. Of course, there are conditions. The system should not be activated below 600 feet of altitude (about 180 meters above the ground), and its effectiveness is much greater if it unfolds between 600 and 2,000 feet. Above that altitude, the pilot has more margin to evaluate and make decisions, but it is still a valid option if the situation demands it. The history of the CAPS was not built from one day to another. In the mid -1990s, the Cirrus engineering team, led by Paul Johnston began to work on an idea that, at that time, seemed crazy: adapt a system of Complete parachute to a light plane. They were inspired by a previous prototype developed by BRS (Ballistic Recovery Systems)a company specialized in ballistic parachutes, which had already tried similar solutions for aircraft such as Cessna 150. A cirrus sr20 displays a parachute in a test In 1998, Cirrus performed his first real testin the southern desert of California. The person in charge of activating the system was a military pilot. That test was key: it showed that the concept worked. From there, Cirrus integrated it as a central part of the design of his first major production model, SR20. Not as an addition, but as a structural element designed from the beginning. Since its certification, the CAPS system has activated more than a hundred times in emergency situations. According to cup datauntil June 2025 they had Registered 136 deployments. Among them there are stories of people who survived motor failures, control losses or extreme weather conditions. Graphical representation of CAPS deployment On its official website, Cirrus states that its system has returned more than 250 people home alive. And some of those stories are especially shocking. Like Greg Huntleypilot and owner of a Cirrus aircraft, which suffered a motor failure on October 22, 2014. Activated the CAPs and managed to land with the plane hanging from the parachute. It was unharmed. Graphic Representation of CAPS IN ACTION Huntley flew every week for work. He had his base in Charlotte, North Carolina, and although he was never passionate about aviation, he acknowledged that he saved him a long time. On October 22, 2014 he took off like any other day. A few minutes after flight, some 5,000 feet of altitudethe engine stopped dry. “Just before declaring the emergency I thought: I have five minutes of life,” I would remember later. One of the many airplanes that used the Caps He made a clear decision: if at 3,000 feet he still did not see the terrain, he would activate the parachute. And so it was. The sky remained completely black through the windshield, so he informed by radio that he was going to display the Caps. “I have taken many children already their parents on their first flights. I always explain that if something happens to me, pull the lever (…) that morning, putting hands on the shooter, I thought: now it is you who is going to check it.” The plane descended and in less than a minute touched land in a grass field. Caps lever The climax of this philosophy came with the Cirrus Vision Jet, a small monomotor reactor certified in 2016. It was the first Jet of the world equipped as standard with a ballistic parachute for the entire aircraft. But Cirrus went further: Safe Return was added to the CAPS system, a function that allows the plane to land only in case of emergency. Button ‘safe return’ The idea is simple. If the pilot suffers a sudden disability, any passenger can press a button. At that time, the Jet Vision takes care of everything: Calculate the routecommunicates the situation to the controllers and performs the descent autonomously to land on a safe track. Caps and Safe Return thus form a fairly complete security package. Cirrus’s parachute system is not designed for all types of aircraft. It does not intend to be. Its effectiveness has to do with the type of plane into which it integrates, with its weight, its structure and the situations for which it was thought. While it is not perfect, it has managed to open a door: demonstrate that there is room to think about security from another angle. Images | Cirrus | POT | CUP In Xataka | They are not fighters, they are planes of the Slovakia government: the day an Airbus A319 and a Fokker 100 stole the show

20 years ago, BWM allied with a Chinese manufacturer to make motorcycles. Now, that manufacturer has eaten the toast completely

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The Chinese motorcycle is sweeping in Spain. So much so that at the level of brands two of the four best selling in our country They come from China. Honda and Yamaha, the Japanese mythical, endure the attack on the accumulated sales, but analyzing the photograph begins to change. A lot. The best -selling trail in Spain is VOGEthe Premium brand of the Chinese giant Loncin. This manufacturer landed in our country in 2019, today is the fourth manufacturer of the ranking, behind another Chinese manufacturer who cups third place: Zontes. About Voge, there is a curious story about how a Chinese brand is managing to conquer Europe … From the hand of a German giant. Loncin has been manufacturing BMW engines for more than 20 years And, in fact, many of the current flagship models of the German brand, such as the BMW F 900 GSThey have these engines made in China. The collaboration agreement Born in 2005, Loncin promised to redouble investment in equipment and installation to manufacture with the BMW standards and the requirements of The euro standardseven going beyond the manufacture of engines: they also manufactured motorcycles for the German company. BMW C 400 GT VS VOGE SR4 MAX 350. The BMW Scooter is based on the BWM platform and technologies. In his plan to increase income and reinforce ties with the Chinese giant, BWM licensed some of his platforms and engines to Voge, and hence the motorcycle that is sweeping in our country arises. Voge is currently the fourth Spanish manufacturer. BMW the seventhwith problems growing month by month. With the VOGE 900 DSX they have achieved their goal: Head the sales ranking in the traile segmentone of the most important and aspirational in the world of motorcycle. It is a model that drinks directly from the BMW F900gs, with the difference that at the equipment level, it is significantly above. The data is not only relevant to leadership in its category: it is because Voge has managed to place a trail of almost 10,000 euros in the third position of the best -selling brands in Spain. The other 9 are scootersa category that Cup more than 50% of the total sales in our country. VOGE 900 DSX. China’s plan to conquer the European consumer in the world of motorcycle is in two pillars: the quality-price and equipment. Regarding the first, The VOGE 900 DSX is sold for € 9,192 in Spain. Its counterparts in BMW, the F 800 GS and F 900 GS, start from € 10,970 and € 13,980, respectively. If we want to equip them, the price exceeds 15,000 euros. The commitment to notice of obstacles at the dead angle (something only common in motorcycles that cost almost double), emergency braking warning system, rapid series change, or a seven -inch TFT with Screen Mirroring are a notice to the rest of the segment giants: the selling a base product and becoming based on extras is a game in which China is not going to enter. Image | VOGE In Xataka | To manufacture for first brands to compete with them: Chinese motorcycles are sweeping in Spain

Its biggest machine manufacturer

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The income of the Chinese company Naura Technology Group is increasing in the middle of The tariff war Between the US and China in which many other countries have been involved. A spokesman for this company has confirmed that Naura’s income and benefits They have shot during the first quarter of 2025, and provides that this trend continue for at least this year despite global instability. This company is one of the producers of the teams involved in the manufacture of largest integrated circuits in China. In March 2024 he embarked on preliminary investigation that pursued to develop new exclusively Chinese integration technologies. We have hardly any information about the result of this project, but if we stick to the current economic performance of Naura it seems reasonable to conclude that it has achieved its purpose. Naura is one of China’s essential pieces on the road to self -sufficient During the last three years this company has not stopped growing. And its current performance indicates that US tariffs are not going to immutan it. It makes sense. As we have just seen, your business is held on the production of equipment to make chips, and its main market is China. However, if we only say that we are doing well, we would be very short. And it is that Naura, whose headquarters are in Beijing, has confirmed Just a few hours ago that its income during the first quarter of this year has increased 51% compared to the same period of 2024. and its benefits have increased by 53%. Naura has attributed its success to the technological innovations that it has achieved during the development of its new engraving and deposition teams In any case, the really important thing is the reason why your income is increasing with such a high rhythm. We do not need to elucidate to find out; Naura herself has attributed its success to the technological innovations that it has achieved during the development of Its new engraving and deposition equipment. These machines are not the devices responsible for transferring the geometric pattern that contains the design of the chips to silicon wafers, which is what ASML photolithography equipment does, but, even so, these processes are also crucial during the production of semiconductors. The Chinese market is so large that many companies in the country led by Xi Jinping do not need to go abroad to obtain a very high economic performance, especially if their business is supported by a strategic sector. Naura’s actions 0.4% have fallen a few hours ago Due to global instability, but it is probably a mirage. Your medium -term future, like that of Chinese lithography equipment manufacturers Sicarrier and Amec (Advanced Micro-Fabrication Equipment China), is promising. More information | SCMP In Xataka | The comeback in the chips industry for which China fights has an epicenter of 13.8 billion: Shanghai

Honda and Nissan have broken negotiations for their merger. Now another buyer appears on the horizon: the iPhone manufacturer

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Both companies believe that the most appropriate is to cease negotiations With these words, Honda and Nissan have confirmed that they have not reached an agreement and that, therefore, they put an end to their negotiations to add forces. What in March 2024 was exposed as a collaboration agreementat the end of the year was taking fusion form. Until, finally, there were clear that Honda would buy an important part of Nissan. Although there has been talk of Japanese government pressures to force the merger between both companies and try to get Nissan out of a financial hole that points to 9,000 layoffsthe truth is that Honda does not seem completely willing to merge from equal to equal. In recent days, the clearest option seemed to buy Honda of the totality or an important part of Nissan for turn it into a kind of subsidiarysomething that has ended up breaking negotiations. Nissan is now in a complicated situation but has preferred to maintain some independence in its future development. At the moment, it has to face the thousands of dismissals mentioned above but that will be nothing more than the confirmation that the company will fulfill its reduction in production by 20%. They are demanding but mandatory measures now that the profits of profits for the fiscal year that ends soon in Japan 70% have been adjusted compared to the original forecasts. At the moment, companies have announced that they are still open to collaborations for the development of potential future products although there is nothing written about this. Both companies face a future challenge with the electric car. Beyond Japan, the United States aims to be its strongest market but Nissan has fallen hard in the countrywhile putting Great efforts to jump into the electric car in the medium term. In Europe, where the road to the electric car has been paving from the political spheres, Nor has he received the expected support. To all of the above you have to add a context that has further complicated things. In Europe the idea begins to slide They will delay pressure measures to manufacturers to jump into the electric car. In the United States, Donald Trump is determined to end the promotion of this technology that Joe Biden had promoted with large tax incentives. Steel and aluminum tariffs They can be the icing to make the product more expensive and hinder its economic viability. In all this jaleo, a new player appears on the horizon. Foxconn and the car, the eternal desired Since the economic difficulties that Nissan is going through, Foxconn has been seen, he would see that he would be interested in buying an important part of the company and starting to manufacture its vehicles. The Taiwanese company is known for the production of iPhone But he has long since assured that his experience producing all kinds of technological devices may be sufficient to produce your own vehicles. Intentions are clear for years: produce platforms with all the integrated hardware necessary to make each manufacturer contributing its distinctive point with the software. To assert its position, Foxconn has been insisting that this way of working is perfect for launching electric cars at a low price. In December 2022Liu Young-Way, his CEO, said that the company’s strategy went to reach between 40 and 50% of world car production. The first milestone was marked by 2025 when they aspired to produce 5% world vehicles. Obviously, this will not happen but aware of the difficulties Nissan has, Foxconn has been interested in at least, with the shareholding that Renault keeps in the Japanese company as a consequence of the alliance, Woven under the mandate of Carlos Ghosnand its subsequent agreements that have been diluting participation of the French. With the negotiations between Honda and Nissan, foxconn again gained strength after Nissan will confirm last week which was open to new collaborations, including that of the Taiwanese company. Since then, the Rumors They have been taking strength although their managers have been elusive. In his last statements, Foxconn has made it clear that his true intention with Nissan would be framed within a collaboration and not of the purchase from your shareholders. These statements, of course, came before the publication of the cessation of negotiations between Honda and Nissan. Photo | Sling In Xataka | Nissan pointed to the electric car as a future plan. It will fire 9,000 employees and prove Toyota

The benefits of Chips chips manufacturer have fallen 45% in 2024. US sanctions have injured

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In the middle of last January we tell you that during 2024 the semiconductor industry of China has produced 12.5% more than in 2023. Not bad at all, especially if we are in mind that US sanctions And his allies prevent Chinese integrated circuit manufacturers access lithography equipment for extreme ultraviolet (UVE) produced by the Dutch company ASML. And since the beginning of 2024 they cannot buy more machines from deep ultraviolet lithography (UVP). At the current situation it is reasonable that we ask ourselves what kind are the integrated circuits that Chinese manufacturers are massively producing. And the answer is very revealing: these are chips derived from mature integration technologiesusually 28 nm or less advanced. After all, the semiconductors that we find mostly on electronic devices, appliances or cars, among other products, have been produced using them. The sanctions hinder the production of avant -garde chips to SMIC A good part of Chinese chip manufacturers, such as Hua Hong Semiconductor, China Resources Microelectronics or Guangzhou Zensemi, is manufacturing integrated circuits of 28 Nm or with even more mature technologies. And the company Beijing Yandong Microelectronics (YDME) will build A plant of 4.6 billion dollars expressly to produce 28 Nm semiconductors in 300 mm wafers. It is evident that these companies would not turn in this way in the manufacture of mature chips if it was not a profitable strategy, and, above all, necessary to support the Chinese industry of the integrated circuits at such a critical moment as the current one. SMIC has the ability to manufacture integrated 7 nm circuits. And probably also 5 nm However, the business of SMIC (Semiconductor manufacturing international corp), which is the largest Chinese manufacturer of semiconductors with a fee in the world market of about 5%it goes for other paths. This company currently has the ability to manufacture Integrated 7 Nm circuits. And probably also 5 nm. We know it with total certainty because this company manufactures, for example, the soc Kirin 9000s integrated into the smartphone Mate 60 Pro of Huawei, which has been scrupulously analyzed by several laboratories aligned with the US, such as the Canadian Techinsights. Unlike most of Chinese integrated circuit manufacturers, SMIC does not live from mature chips. Your business revolves around the avant -garde semiconductors. To manufacture the 7 NM circuits that is delivering to Huawei and other customers using the UVP lithography equipment that has in its possession has been forced to resort to a technique known as Multiple patterning. And this strategy has two problems: it has an upward impact on the cost of chips and the decrease in production capacity. In addition, it is important that we do not overlook that the sanctions deployed by the US and the Netherlands prevent SMIC from buying more UVP teams from ASML. And it also does not have access to some maintenance and support services. These circumstances have caused their performance and competitiveness for 2024 They have deterioratedand as a consequence Its benefits have fallen 45%: Of the 902.5 million dollars that reached in 2023 to 492.7 million in 2024. There is no doubt that it is a hard blow for a company with the size that SMIC has, so it will be interesting to verify how it reacts for 2025 To improve your competitiveness. More information | SCMP In Xataka | China prepares for the worst scenario: fears that the US prevents TSMC to give it chips for cars and smartphones

Philips was the second largest chips manufacturer on the planet. Now it is out of a market led by its creation: ASML

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What we have promised you in the head of this article is strictly true. As Marc Hijink explains in his highly recommended and fresh out of the oven ‘Focus: The Asml Way’during the decade of the 70s of the last century Philips was the second largest manufacturer of semiconductors of the world. The leader in this market at that time was the American company Texas Instrumentsbut the Dutch firm had a long career in the field of innovation and technological development. In the early 70th Philips had more than 400,000 employees, and approximately 90,000 worked in the Netherlands. At that time his business was mainly held on The design and manufacture of televisionsradios, medical equipment, appliances and lighting solutions. His Porfolio was not but that nothing wrong, although his true strength was that absolutely everything was designed and manufactured within Philips. Today this strategy would be impracticable. Anyway, if we stick to the production of integrated circuits, the interesting thing is that the lithography equipment used at that time had also been devised and manufactured by engineers of the company itself. In fact, its first flirting with the semiconductors dates back to the late 50s of the last century. At that time the Philips Board of Directors realized of the enormous potential the chips had And he decided to create several research centers, as well as collaborate with technological universities and laboratories. ASML is the result of an inspired alliance During the decades of the 60s and 70th Philips was already a great technological emporium. In the early 80s he had acquired a lot of experience in the field of semiconductor manufacturing, but the industry sued smaller and capable chips. These requirements represented a technical challenge for company engineers who were responsible for the design of photolithography equipment, so in 1984 the Philips directive dome made a very important decision: he decided to associate with the Dutch company ASM International (Advanced material semiconductor). Currently all companies that produce advanced semiconductors have in their plants the UVP or ASML UVE machines The purpose of this alliance was to take advantage of Philips’s extensive experience in the set -up Design and manufacture avant -garde photolithographic equipment. The result of this collaboration was the birth of ASML (Advanced Materials Semiconductor), the Dutch company that leads the production industry of these machines thanks to the enormous success that their teams have had extreme ultraviolet lithography (UVE). Currently all companies that produce advanced semiconductors have in their plants the machines of deep ultraviolet lithography (UVP) or extreme ultraviolet asml. Some of them are TSMC, Samsung, Intel, SK Hynix, Micron Technology, SMIC or UMC. However, once we have reached this moment it is reasonable that we ask ourselves why Philips is no longer a relevant actor in the integrated circuit manufacturing industry. In ‘Focus: The Asml Way’Marc Hijink tells us that after the creation of Asml Philips he settled. Its chips factories lost competitiveness and little by little they ceased to be able to develop the semiconductors required by the market. Jon Yu, the person in charge of the Newsletter The Asianometrysuggests essentially the same During the conversation who has maintained with Ben Thompson, the author of the interesting publication Stratechery. “As they count on ASML, Philips failed. It was a company with Too much bureaucracy and too much clinging to their customs. It is something similar to what happened with the Japanese in the 90s. Philips had already fulfilled his cycle and deserved to conclude, although he apparently sold his participations too soon. “It is a pity. And it is because there is no doubt that in the Current situation to Europe would have two leading companies in semiconductors. * Some price may have changed from the last review Image | ASML BIBLIOGRAPHY | ‘Focus: The Asml Way’by Marc Hijink More information | The Asianometry In Xataka | 2024 has been a year full of uncertainty for chip designers. So much that the market has changed leader

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