the “dopamine parties” where matcha is drunk, poke is eaten and alcohol is prohibited

A nightclub, during the day, without alcohol, full. It’s the kind of image that until recently would have seemed extraordinary. However, the fact that more and more city life includes healthy and alcohol-free options leads to the creation of leisure plans that mimic nighttime ones, but in abstemious mode. A few days ago, in Madrid, one of these plans brought together 700 people. What happened. On Saturday, March 28, 2026, the Fitz Club in Madrid (a space on Princesa Street originally designed to operate from midnight to six in the morning, with an LED dome and all the usual gadgets in nightclubs) opened at eleven in the morning. Inside, 700 people danced without alcohol in a party that ended at four in the afternoon. The event was covered by international media, but it is not something we invented here. Whose idea was it? The party was organized by Revel, a community founded by Rafael Aguayo that started as a runners’ club and evolved into something more difficult to classify. Your Instagram profile defines it as “the purpose driven movement”: real dopamine experiences with unprocessed food, electronic music, ice baths and promoting social contact. This recent Revel Party, with admission at 15 euros, included a prior running session, DJs, healthy food and a tattoo corner. And without a bar, of course, comparable to coffee party phenomenon or the daytime ravesbut with more sweat. The London precedent. Morning Gloryville was born in London in 2013 as a morning rave for those who wanted to start the day with energy and who would soon expanded to New York, Paris, San Francisco, Tokyo, Sydney and Montreal before arriving in Spain. In Seoul, the matcha raves They start at seven in the morning with tickets of about 14 dollars in exchange for a party without alcohol and caffeine, among many other variants. For example, in Paris, the collective Bakery Session has been filling bakeries with DJs and croissants for years. In the United Kingdom, the historic Ministry of Sound announced its first series of raves alcohol-free daytime in 2025. Increasingly. What has changed in the last two years is that these parties are becoming more frequent. Events accompanied by low or no alcohol They grew globally by 73% between January and September 2023 compared to the same period in 2022. Alcohol-free clubbing is definitely on the rise. Spain drinks, Spain takes drugs. Spain’s relationship with alcohol has functioned for decades as part of the basic social fabric. However, there are statistics that are beginning to change: 53% of young people between 18 and 30 years old recognize have reduced consumption. The Ministry of Agriculture registers a sustained decline in sales of spirits. Being teetotal is fashionable. Because the change is not only in volume, but in identity. Generation Z is incorporating sobriety into its public image in a way that previous generations have rarely known. On Tinder, the trend of not drinking on first dates gains weight among the youngest. More Revel. The dominant age group at Revel events ranges from 24 to 32 yearsin line with this generational change. Admission to the Revel Party x Fitz cost 15 euros. For a party that does not bill at the bar, the business model relies entirely on the entrance and the community image, which raises a question with no easy answer: to what extent can this format grow without becoming an aspirational event. In Xataka | The end of the open bar: how weddings are leaving behind their only ‘collective consolation’

Data centers have eaten up the world’s RAM. Now they threaten to eat the batteries

If the question is “what are data centers hungry for,” the answer is a simple “yes.” We hadn’t talked about the RAM memory crisis not because would have finishedbut because it was nonsense keep repeating it. The summary is that things are still as bad as they were a few weeks ago and, although the machines are at full capacity to create more, everything is going to the same place: the AI ​​platforms of the data centers. But it is no longer that they have broken the market for RAM, SSD, hard drives and everything that has to do with chips: it is that they are now going after batteries. The Panasonic case. The Japanese giant advertisement a few hours ago its plan to triple its lithium-ion cell production capacity. They are going to expand their facilities dedicated to this, but they will also adapt some of their manufacturing plants for elements for the automotive industry to manufacture more batteries. All the extra batteries they can make will be few, to the point that they not only propose the change for Japanese plants: also for foreign ones like the one in Kansas. Because? The short answer is because of AI. The long answer is that AI can’t stop working for even a second, and that’s why computers need backup power sources. That energy comes from batteries that are installed between the racks and which, in the event of any outage or specific peak, they ‘pull’ in order to continue operating. And since the equipment requires an insane amount of energy to operate, many, many backup batteries must be made. They are still modules with hundreds of “stacks” that are embedded in the racks All sold. The forecast is such that the Japanese company estimates that, for the next fiscal year, it can sell batteries worth 800,000 million yen, about 5,000 million dollars. It would quadruple its current sales and that implies something else: everything is sold. Its customers have already bought 80% of Panasonic’s output, leaving non-customers to fight for just a fifth of the volume. That will increase prices, generate shortages and cause the same thing that is happening with RAM and other components: there are no units, prices skyrocket, companies see that there is demand and allocate their production to creating that product and the consumer market suffers the consequences. It’s exactly the same thing we’ve seen with HDDs, with Seagate and Western Digital pointing out that what they were going to produce during the next few months was already sold. And it has also happened with RAM. The situation with them became so desperate that the main manufacturers have begun to ask for payments three years in advance. Because as the boss of SMIC – one of the largest foundries in China – pointed out a few days ago, everyone wants to have the infrastructure of the next decade by… yesterday. Supercapacitors. Aside from the “bad” news, Panasonic is also working on something new. Compared to traditional capacitors, the Japanese company is developing supercapacitors for data centers. These are capacitors that can store more energy, but also deliver it more slowly. They are denser than batteries and are expected to be high-fidelity elements to support data center equipment during outages or peak loads. They wait have them ready by 2027. The renewables. In the end, these Panasonic batteries (and other manufacturers) are simple safety elements to ensure that uninterrupted flow of power in the hyperscalers’ racks. How does it affect us? Well, because the capacitors and equipment manufactured by Panasonic are also found in consumer hardware and if they now focus on data centers, the same thing will happen as with NAND chips and everything that uses a memory chip. And, in the background, there are also the most conventional batteries to store a large amount of energy from renewables. Because we have already mentioned that data centers consume a lot, so much so that even has turned to coal, gas is a common resource and there are companies that are opening its nuclear power plants. But if you opt for renewables, it will be necessary to equip data centers with tens of hundreds of batteries capable of absorbing the energy blow. In fact, there are already car battery manufacturers that they are converting. In short: everything bad… except for companies that manufacture those components. Images | panasonic In Xataka | If you were thinking about setting up a NAS to create your own cloud, we have bad news: AI has other plans

YouTube has already eaten Disney

In 2025, YouTube generated about $62 billion in revenue and surpassed Disney as the world’s largest entertainment company by revenue. It did so without a single film studio, without decades-old franchises behind it, and without making contracts with any of its main content creators. The model that made it possible has been being built in silence for twenty years. The figures. These 62 billion dollars exceed for the first time the media segment of The Walt Disney Company, which generated 60.9 billion excluding its theme parks and experiences, that is, we are talking strictly about the audiovisual sector (Disney parks and resorts contributed around 9 billion additional dollars to the group). The comparison measures the content and media distribution business, where it competes with YouTube. And in that area there is no longer any doubt who is in charge. Advertising, first notice. It was clear that the surprise. YouTube earned $40.4 billion in advertising alone during 2025, more than Disney, NBCUniversal, Paramount and Warner Bros. Discovery combined, whose combined advertising revenue amounted to 37.8 billion. A year earlier, in 2024, that same combination of studios still surpassed YouTube in advertising: 41.8 billion compared to 36.1 billion. The rest of YouTube’s income comes from subscriptions: YouTube TV has around 10 million subscribers, YouTube Premium and YouTube Music have approximately 107 million according to the studies cited. These are lines of business that did not exist before or were marginal, and that now represent about 22 billion dollars annually. The secret of low risk. The important question is not how much YouTube earns but how it earns it. Disney maintains studios, pays salaries to directors, actors and scriptwriters, finances productions with budgets that in franchises such as Marvel or ‘Avatar’ frequently exceed $200 million in revenue per film, but assumes the risk that this investment will not be recovered at the box office. YouTube doesn’t do any of that. Not even hiring its creators. Although that doesn’t mean it doesn’t deliver. The YouTube Partner Program, launched in 2007, established that the platform shares 55% of the advertising revenue generated by each video with the creator who produces it. The creator provides the content, the risk and the work. YouTube provides the infrastructure, distribution and monetization system. In total, the platform has paid more than $100 billion to creators, record labels and media partners throughout its history, according to YouTube itself. It is, in terms of costs, a structure that traditional studies can hardly replicate. Hearing, second notice. The 2025 revenue is not the first time YouTube has surpassed Disney in something relevant. On the audience front, the gap opened earlier. YouTube, according to the studies cited, captured 12.5% ​​of the total television consumption time in the United States, overtaking Disney, Fox and Netflix. The figure includes consumption on connected televisions, a rapidly growing segment and that has transformed YouTube from a mobile platform to a regular presence in the living room. The great risk. The great creators of the platform are those who have their own studios, production teams and budgets that rival those of conventional television. They have been, in practice, media companies for years. The externalization of risk that has put YouTube in first position has a reverse: the platform’s income depends on millions of people who, at any time, can migrate to another environment or stop producing, without contractual obligations. Disney can lose money due to a movie’s failure at the box office. YouTube, in theory, can take a significant blow to its ecosystem. Disadvantages of outsourcing everything. Featured image | Xataka In Xataka | YouTube’s lawyers are clear that “YouTube is not a social network.” The future of the platform depends on it

a conglomerate that has eaten up the separation of powers

SpaceX just bought xAI. On paper it may seem like it is one more merger in Musk’s empire. But put it all together and you will see that it is something else. All of that now operates under the same roof. And it is not a normal conglomerate. It is more similar to what in other centuries the Indian companies: private entities but with almost sovereign capabilities. Those had armies, Musk has rockets, telecommunications infrastructure that operates globally, control of information flows and public discussions, and access to military intelligence. The difference is that empires could dissolve these companies when they became problematic.. Here it is the other way around. The West has outsourced so many sensitive things, from space launches to conflict connectivity to satellites to intelligence processing, that setting limits on Musk is shooting yourself in the foot. How are you going to regulate the guy who launches spy satellites at you, keeps you connected in war and processes your classified data? Each individual step never raised suspicions because they have always made sense: But no one designed this as a system. It has been happening alone, contract after contract. And now you have a private player with more operational capacity in certain domains than some countries. It is not a monopoly that you can chop up. It is critical infrastructure concentrated in someone who also controls media speakers, has direct political capital and operates in the regulatory limbo of the space. Separating that has much more to do with geopolitics than with telecoms or competition. What government is going to dare to take for granted the person who handles its military communications? The merger with xAI only makes visible what already existed. Musk did not need to formally bring the companies together because they already shared data, engineers and infrastructure. To put it in black on white is to publicly admit what was operating in the shadows: a conglomerate with strategic scope that goes beyond what liberal democracies designed as possible for a private actor. The West has gotten itself into this trap. No one has forced him and he cannot point the finger at a Chinese president or shift responsibility to an external threat. He wanted rapid innovation while keeping costs low, so he handed over sensitive capabilities to someone who is now too big to touch without hurting you. The incentives were right at the beginning. It is no longer clear that they continue to fit. But it doesn’t matter. We passed the point of no return a long time ago. In Xataka | The who’s who of SpaceX’s competitors: which other companies are making a big splash in space Featured image | SpaceX

ChatGPT seemed like the untouchable king of AI. Over the last year Google has eaten up almost all of its lead

Apple and Google have closed an agreement historic for the next generation of Apple Foundation Models to rely on Gemini models and Google cloud technology. In other words, the expected new Siri It will take Google’s artificial intelligence technology underneath. Beyond the news, the agreement places Google in a position that it has been pursuing for years: that of, finally, being the main winner in this latest AI cycle. The agreement. Quick context: The AI ​​race has led Apple to lean on Gemini to reinvent Siri. Since he announced Apple Intelligence In 2024, Apple showed that it needs OpenAI for advanced responses from Siri (given by ChatGPT) and third parties like Google for functions such as Visual Search. Following the new agreement, it is confirmed that the next Apple Intelligence features will be built on Google’s cloud and its Gemini models. A victory for a Google that has been achieving the unthinkable with its AI model since last year. ChatGPT no longer competes alone. Until just a year ago, talking about AI was talking almost exclusively about ChatGPT. The rest of the competitors were minority alternatives intended for very specific uses such as development environments, image generation, or rich web browsers. Gemini is making the picture change, ChatGPT seemed to be everything in AI, it is no longer. From blow to blow. Google is managing to position Gemini as an alternative to ChatGPT by hitting the table. With Nano Bananaforced OpenAI to update its image generation models, since the distance between them was abysmal. With Antigravity it is a before and after for personal programming projects. Google is pressing the accelerator with your flash modelskeys to one of the greatest demands of the average user: response speed. Muscle and checkbook. Google plays in another league compared to OpenAI when it comes to cash generation. AI is not its main business model, it operates its own data centers and has complete control of the hardware necessary for its development. OpenAI depends on agreements with giants like Microsoft and Amazon, and you are going through hell to become profitable. Earn a lot of money, but the numbers still don’t come out. A clear strategy. Google has a well-defined strategy and a key that none of its rivals can compete with: it is the distributor of the most used mobile operating system in the world. Billions of smartphones that land on the market every year and that, just a year ago, They arrive with Gemini as the default assistant. Google had the user base, it just needed the product. Now that you have it, the question is how long OpenAI can hold off Gemini’s dam. Image | Xataka In Xataka | OpenAI fully enters health for a simple reason: ChatGPT is already our front-line doctor (although we don’t want to admit it)

The US industrial plan is crumbling because it is being eaten up by a new sector: that of insatiable AI

Generative AI is stupid. Is Yann LeCun’s opinionone of the godfathers of the artificial intelligencewhich has grown tired of how the AI ​​majors seek AGI and it seems that he is going to set up his startup to achieve it. To make AI more “smart” you have to train it, and for that you have to build data centers. And boy is it being done. To the point that there are already those who calculate that the rise of AI threatens the plan of reindustrialization of the United States. AI walks or doesn’t walk. The United States has a plan: invest whatever it takes to achieve superintelligence before China. China is also investing, but while what it seeks is a cheap and functional AI to monetize nowwhat the US wants is artificial general intelligence, or AGI. That costs money and, above all, investment in huge data centers. One of the Donald Trump’s election promises During his two campaigns he orbited around the commitment to return millions of jobs to Americans. To achieve this, the opening of new factories on national soil through tax incentives and an “America First” policy that we have seen echo in the rest of the world in the form of tariffs. In Xataka SoftBank has always been characterized by very risky investments. And now he just abandoned NVIDIA Capital redistribution. ANDfactories are opening and reopeningbut perhaps not as many expected. In Bloomberg They point to a devastating fact: spending on new data centers has increased by 18% in the last seven months. This is a colossal increase, but it goes hand in hand with another fact: spending on new factories has fallen 2.5% this year. While large technology companies are committed to building data centers, the policies of recent months, immigration restrictions, withdrawal of support for electric vehicles and tariffs are generating uncertainty in the market that slows down investment aimed at opening other types of factories. Not only are factories not opened, but they are laid off. American manufacturing heavyweights are not only facing the biggest corporate tax hike since the 1990s, but are estimated to have lost 38,000 manufacturing jobs this year. Mostly in sectors such as electronics, automobiles or household appliances. In August alone, 12,000 people lost their jobs (and why don’t we include those from the video game industry here…). In Xataka Quietly, the great AI industry has found a gateway to Europe: the United Kingdom brutal difference. Estimates suggest that the monthly spending of manufacturing plants will situates at $18.8 billion, but while the trend is downward, if we look at spending on AI, we see a radically different scenario. Among the big four technology companies (Amazon, Microsoft, Meta and Alphabet) $400 billion will go to AI infrastructure in 2025 alone. This is an increase of 60% compared to last year and it is not a peak: it is something sustained. In fact, the investment in 2026 is expected to be higher. There are other companies with their own plans, such as OpenAI what is the most valuable private company and can afford lose 11.5 billion in just the last 90 days which is making an investment of between 400,000 and 500,000 million dollars between 2025 and 2027. {“videoId”:”x9sjece”,”autoplay”:true,”title”:”CHINA is WINNING the TECH WAR because they planned it that way 10 YEARS AGO”, “tag”:”china”, “duration”:”721″} Help Uncle Sam. This AI boom is driving other directly linked sectors, such as the construction of the data centers themselves (someone has to build them as long as they do not use already manufactured facilities) and that of energy. Because these facilities need ridiculous amounts of energy to runso much so that Google wants to take them to space and China is submerging them in the sea to spend less on dissipation. Thus, reopening nuclear power plants or investing in modernizing gas turbines to supply data centers is on the horizon, but it is still something that does not impact the American worker, they are not new factories that need personnel. And part of the money needed is coming from the state itself. Recently, AMD announced that the United States Department of Energy had allocated 1,000 million public to power the infrastructure. And both OpenAI and NVIDIA have dropped the need for the United States to get involved to sustain this new industry, which is already awakening bubble feelings. In Xataka While the US reopens nuclear plants, China has already resolved the great limitation to the development of AI: energy Echoes of the 2008 blow. When we talk about such astronomical figures, it is very difficult to get an idea. It was already happening with the 70,000 million dollars that Microsoft paid to take over Activisionand if we now go to amounts of 400,000 or 500,000 million, things are going to get worse. What is evident is that, as we say, these investments fly over the fear of the bubble bursting. If in July of this year 37% of fund managers believed that we were facing a bubble, in October the figure increase up to 54%, although from the technology industry itself It seems that there is no one who brings sanity. Because it is spending a lot, a lot, more than during the dotcom era which did not end too well for many, and even figures as interested as Mark Zuckerberg, CEO of Meta, have commented that, while it is true that many are oversizing their investments, it is better than being left behind. Only time will tell how everything turns out, obviously, but the article Bloomberg It closes in a quite interesting way. Arno Hill, former mayor of Lordstown, a municipality where there was a large GM plant already closed and which is now part of SoftBank and Foxconn’s plans to create a data center, says that he does not know what will happen with AI, but that people will always need cars. Image | Google Data Centers In Xataka | The world of AI has a problem: there is no energy … Read more

20 years ago, BWM allied with a Chinese manufacturer to make motorcycles. Now, that manufacturer has eaten the toast completely

The Chinese motorcycle is sweeping in Spain. So much so that at the level of brands two of the four best selling in our country They come from China. Honda and Yamaha, the Japanese mythical, endure the attack on the accumulated sales, but analyzing the photograph begins to change. A lot. The best -selling trail in Spain is VOGEthe Premium brand of the Chinese giant Loncin. This manufacturer landed in our country in 2019, today is the fourth manufacturer of the ranking, behind another Chinese manufacturer who cups third place: Zontes. About Voge, there is a curious story about how a Chinese brand is managing to conquer Europe … From the hand of a German giant. Loncin has been manufacturing BMW engines for more than 20 years And, in fact, many of the current flagship models of the German brand, such as the BMW F 900 GSThey have these engines made in China. The collaboration agreement Born in 2005, Loncin promised to redouble investment in equipment and installation to manufacture with the BMW standards and the requirements of The euro standardseven going beyond the manufacture of engines: they also manufactured motorcycles for the German company. BMW C 400 GT VS VOGE SR4 MAX 350. The BMW Scooter is based on the BWM platform and technologies. In his plan to increase income and reinforce ties with the Chinese giant, BWM licensed some of his platforms and engines to Voge, and hence the motorcycle that is sweeping in our country arises. Voge is currently the fourth Spanish manufacturer. BMW the seventhwith problems growing month by month. With the VOGE 900 DSX they have achieved their goal: Head the sales ranking in the traile segmentone of the most important and aspirational in the world of motorcycle. It is a model that drinks directly from the BMW F900gs, with the difference that at the equipment level, it is significantly above. The data is not only relevant to leadership in its category: it is because Voge has managed to place a trail of almost 10,000 euros in the third position of the best -selling brands in Spain. The other 9 are scootersa category that Cup more than 50% of the total sales in our country. VOGE 900 DSX. China’s plan to conquer the European consumer in the world of motorcycle is in two pillars: the quality-price and equipment. Regarding the first, The VOGE 900 DSX is sold for € 9,192 in Spain. Its counterparts in BMW, the F 800 GS and F 900 GS, start from € 10,970 and € 13,980, respectively. If we want to equip them, the price exceeds 15,000 euros. The commitment to notice of obstacles at the dead angle (something only common in motorcycles that cost almost double), emergency braking warning system, rapid series change, or a seven -inch TFT with Screen Mirroring are a notice to the rest of the segment giants: the selling a base product and becoming based on extras is a game in which China is not going to enter. Image | VOGE In Xataka | To manufacture for first brands to compete with them: Chinese motorcycles are sweeping in Spain

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