MrBeast challenged people to live several days in a supermarket: they did not expect to run into ‘Juan the Mexican’

MrBeast bought an entire supermarket in North Carolina, put dozens of random people inside, and told them that the last one out would get $250,000. What he did not calculate is that among the participants was a 56-year-old father from Hidalgo, Mexico. That is destroying all the success projections of its rivals. The supermarket as a coliseum. Last April 18 MrBeast posted a 42-minute video on his channel, ‘The last one to leave the store wins $250,000‘. The mechanics of this new test by the YouTuber was as simple as it was extreme: he had bought a supermarket in Greenville, North Carolina, filled it with products and invited real customers to participate in an endurance contest. With only one rule: the last one to leave wins the prize. Those who did not want to compete could take their already full cart for free. It’s not the first time that does something like this: MrBeast has been perfecting the “last to leave” scheme for years in different scenarios (circles painted on the floor, islands, closed rooms…) Strategies. Inside the establishment, participants began to build sleeping structures with empty shelves, improvised showers with hoses from the fruit section and organized themselves into factions with their own names (the Dream Team, the Innovators, Fort Freezy near the frozen ones). The rules allowed sabotage and alliances, which turned the competition into something that was very close to psychological warfare. In Xataka MrBeast turned YouTube into a franchise: now all content creators make the same video over and over again Juan García, hero of the people. Among all the contestants, one was gaining ground among MrBeast fans. Juan García, 56 years old, originally from the state of Hidalgo, who had entered the supermarket accompanied by his son Ángel. After 15 days, the young man had to retire to return to school and work. When MrBeast asked Juan if he also had pending obligations, the response was: “I’m going to ask for a vacation and stay a little longer.” From that moment on, Juan advanced practically alone: ​​he was excluded from the initial alliances after his son left, which left him without a support network in the always wild environment of reality competitions. However, he withstood the isolation, the constant noise, the cold at night and the confrontations. The moment that ended up making it go viral was one of the simplest: when another contestant threw his pots and pans outside the establishment, Juan simply told him “Don’t do that, friend.” The other’s response was “I don’t respect you at all.” Five days later, that participant dropped out. Day 67. At the end of the video, we see how four contestants remain inside and refuse to come out. They have made alliances, they get along well, and they can hold out indefinitely. MrBeast decided to offer the four a new mission: become a team and consume the entire supermarket inventory to win a million dollars, with the store refurbished with beds, showers, a gym and a nutritionist. The group accepted. The volume of product available suggests that the confinement could be extended for several additional months, and in fact, MrBeast says goodbye for another year. Vote for Juan. When the video was released, messages of support began to multiply on social networks: “Juan already won”, “All of Latin America with Juan”, “I am not Mexican but I support Juan.” Danay Escanaverino, digital monetization specialist, explained that Hispanic audiences respond with special intensity when they find someone on screen with whom they emotionally identify. The figure of Juan (father, older, calm, without allies) connected with an audience unprepared for his frankness. In Xataka MrBeast has been giving money to his followers in his videos for years: now he wants them to be the ones to give it to him Up Mexico. A comment that is repeated among many Mexicans is, precisely, that Juan may have unknowingly blown up the MrBeast concept: locked up for a year with expenses paid and all you have to do is eat and relax? A vacation and a million in perspective? Is a humble Mexican, finally, the perfect fit for MrBeast? In Xataka | MrBeast has discovered a much more lucrative business than making videos on YouTube: selling chocolate (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news MrBeast challenged people to live several days in a supermarket: they did not expect to run into ‘Juan the Mexican’ was originally published in Xataka by John Tones .

those of Amancio Ortega, Rafael del Pino and Juan Roig

Unlike what happens in the United States, fortunes of millionaires in Spain They have been simmering for decades. They grow slowly, but without stopping. In Spain, only three surnames concentrate wealth that far exceeds 166.25 billion euros and, year after year, it reinforces its position in global rankings. Names like Amancio Ortega, Rafael del Pino or Juan Roig They appear in the headlines every day, but they are only the visible head of some family clans that They have made their fortune grow for generations. According to pointed Forbes At the end of 2025, the 100 largest fortunes in Spain together amounted to 292.1 billion euros. This represents some 16.6 billion euros more than the previous year. Of that total, almost 57% is in the hands of three families of millionaires represented by Amancio Ortega, Rafael del Pino and Juan Roig. The Ortegas: the clan that monopolizes the podium Amancio Ortega is the greatest fortune in Spain and the only Spaniard who competes on a sustained basis with the richest people on the planet. The Forbes millionaires listcurrently places him in 13th place in the world, with an estimated fortune of 120.55 billion euros (130.2 billion dollars at the current exchange rate). Adding the assets of his daughter Sandra Ortega Mera, the second largest fortune in Spain with about 12,144 million euros according to Forbeshe Ortega family clan exceeds 132,550 million euros. The origin of this wealth has two main pillars. The first is the 59.05% of Inditex that it controls through Pontegadea Inversiones and Partler Participaciones, which in 2026 will report a record dividend of 3,234 million euros. For her part, Sandra Ortega controls 5.053% of the shares of the company that her father founded. The second great pillar of the family fortune is Pontegadea, the real estate and investment holding company founded by Amancio Ortega to reinvest the dividends from Inditex, in real estate securities distributed throughout the world, managing a valued real estate asset at 122,000 million euros. The Del Pino family and Ferrovial The second position in the ranking of the richest families in Spain corresponds to the Del Pino Calvo-Sotelo clan, with a joint assets estimated at 18,250 million euros. Rafael del Pino, president of Ferrovial, increased his personal fortune up to 8,000 million euros in 2025, while his sister María del Pino adds another 5.5 billion of euros to the family total. The younger brothers, Joaquín and Leopoldo del Pino, contribute an additional 2,150 and 2,600 million euros. The source of this wealth is the 20.45% stake that Rafael del Pino controls in Ferrovial through his Dutch company Rijn Capital, an infrastructure company listed simultaneously in Madrid, Amsterdam and the New York Nasdaq, whose market capitalization exceeds 39.5 billion euros. Ferrovial closed 2025 with revenues of 9,627 million euros, 8.6% more than the previous year, and a net profit of 888 million euros. The Roigs and the power of Mercadona The third position in the ranking of the richest families in Spain is occupied by the Roig clan, with one of the most striking increases of the year. The joint fortune of the family of the founder of Mercadona amounts to 14,440 million euros in 2025. The main amount comes from Juan Roig’s personal wealth, which went from 5.78 billion euros in 2024 to 7.9 billion euros in 2025, an increase of 36.7% in a single year. According to ForbesIn 2026, Roig’s fortune is estimated at around 9.29 billion euros. His wife, Hortensia Herrero, has a personal assets estimated at around 5,150 million euros. Juan Roig and his wife Hortensia Herrero control almost 71% of Mercadona, while his brother Fernando Roig owns another 9% of the company’s capital. Valencian supermarket chainwhich is equivalent to 2,390 million euros Mercadona is the main supermarket chain in Spain, and closed in 2025 generating a net profit of 1,729 million euros and a turnover of 41,900 million euros. This increase in income has caused the personal assets of its founders to also grow. In Xataka | There is a 50-ton “nuclear reactor” in a bunker in Fuenlabrada: it has been donated by Amancio Ortega Image | Wikimedia Commons, , GTRES, Ferrovial

Juan Roig, president of Mercadona

If someone put in the center of any city to ask passersby the name of the first business leader who came to mind, surely in their answers would appear names such as Amancio Ortega, Ana Botín, Florentino Pérez or Juan Roig. A similar exercise is what the corporate reputation consultant Merco has been doing in her Corporate and leaders business monitorcreating an annual ranking of leaders and companies with a better reputation. In the 2025 edition, the president of Mercadona appears as the best valued businessman in Spain. Juan Roig, the immutable It cannot be said that Juan Roig was surprised to lead this ranking. The president of Mercadona has been in this position for seven years, since in 2019 the founder of Mercadona dismissed Pablo Isla, at that time CEO of Inditex. This recognition of leadership is the result of the decisions that Roig has taken at the head of the supermarket chain that is transforming the Classic Supermarket Concepttowards a model in which Prima the profitabilitythe offer of New ways to consume its products and commitment to Mercadona digitalization. Beyond the immovable Juan Roig, in the list of improved leaders valued we find a greater female presence than previous years. The second position is occupied by Ana Botín, president of Banco Santander, followed closely by Amancio Ortega that, although it is true that he does not occupy an executive position or inditex or in Pontegadeahis leadership continues to be one of The best valued. Fourth, although a little further away, we find Marta Ortega, now leads with very good results The textile empire founded by his father. Close the Top 5 of this listing Ignacio Sánchez Galán, president of Iberdrola who asserts his two decades at the head of the energy to occupy this position. Leaders and their companies Although leadership influences largely the reputation of companies, there is not always a direct coincidence between the best valued leader and the best positioned company. An example of this is found in the RANKING OF BEST VALUED COMPANIES In Spain in 2025. This list is not headed by the Mercadona de Juan Roig as expected, but is Inditex, led by Marta Ortega that occupies fourth place in terms of better valued leaders. However, Mercadona occupies a very honorable second place on that list. Something similar happens with Banco Santander that, although it is true that its president occupies second place in leadership, we must go down to the ninth position of companies best valued in Spain to find Banco Santander. Inditex has monopolized the first position of that list for almost a decade thanks to Your successful modelwith the only exception of 2022. In that year, Mercadona dismissed Ortega’s textile, to lose the first position again the following year. The Top 10 of companies is completed by the Social Group Once, Repsol, Iberdrola, Coca-Cola, BBVA, CaixaBank and Mapfre. In Xataka | The list of the richest people in Spain in 2025: many changes in the figures, but not in the protagonists Image | Flikr (Informa Board), Gtres

Juan the fishing monologues

The jokes were, in Spain, the common minimum that linked to all types of humor that were made in Spain. But if we continue to divide and divide what makes us laugh in increasing existing. That is the essence of the last viral phenomenon that, in addition and honoring its nature, is spreading through channels that are not, of course, the most modern in the world: WhatsApp groups. Who is Juan the fishing. Juan Ortega Ramos, 33, Help your father in the family fish marketLocated in Bass of Guide (Sanlúcar de Barrameda), hence its nickname. In recent months it has become a viral phenomenon thanks to diffusion through WhatsApp of the audios that, in principle, He only sent his friends in a common group. From there, a viral success that has some cryptic and incomprehensible. I don’t count jokes. Because, unlike icons of Andalusian humor as who was perhaps the last great jokes of Spain, Chiquito de la CalzadaJuan the fishingman only makes spontaneous reflections and prepares very simple messages. “If you block someone on Instagram, can you keep seeing it on the street?” It is the type of audios that arrive at the innumerable WhatsApp groups that collect their sound messages, next to a “good morning” myriad, “yesterday what”, “good night” and all kinds of variants of the format, stated with unmistakable Gaditano accent. What makes Juan special the fishing is not the quality of his humor, but a format that returns us to past times. Social Protorships. WhatsApp was born as an instant and private messaging group, but functions such as groups They transformed the goal application into an equivalent, more manageable and controlled, of social networks. The increase in members per group, from 15 to 1024 users, has allowed the creation of more active communities. In this way, even with their limitations of size and use (or precisely thanks to that, facilitating access to users not so duchos in technology or who are not interested in communicating with those who do not know personally), WhatsApp groups make up a reality parallel to social networks, where phenomena like this sprout and live and live. You start with WhatsApp. Although it is not the first phenomenon linked to the humor that starts on the Internet, of course it is the first one that finds its main diffusion mattress in WhatsApp. Some others with whom we could relate the humor of Juan the fishingman, such as Martita de Graná either Commander Lara They have sprouted in networks like Tiktok, but their humor is more professionalized and use more conventional formats, from the monologue to traditional jokes. Significantly, this explosion of Juan the fishingman coincides with the turn that WhatsApp wants to give to its platform, going from being of Messaging app to content platform. The spontaneous triumphs. Although Juan the fishingman does not count jokes, his spontaneity drawn Virtually incomprehensible screams and outbursts It can be linked to this type of little elaborate joke (nothing to do with giants such as the aforementioned Chiquito, or teachers of telling stories of humor, such as Eugenio or Gila) who has always prevailed on our television, until I get to ‘Do not laugh that is worse’, perhaps his ultimate bulwark. It is a type of map erased joke for our late stand-up or the television humor of people like Buenafuente or ‘The revolt‘, turning those who cultivated it (Barragán, Arévalo, Marianico el short) into a vestige of a Spain that no longer exists. A little to which gives continuity, with his pure Spanishism, Juan the fishing. In Xataka | The videos of AI have broken the Instagram and Tiktok algorithms. Welcome to the new “AI landscape”

Juan Roig believes that domestic cuisine has the days counted. There are eight million Spaniards who are already beginning to prove him

“I said it and I maintain it: in the middle of the 21st century there will be no kitchens”, with that simple phrase, Juan Roig (the executive president of Mercadona) summarized the future Of his company just a month ago: it was not only a banal prediction, it was a declaration of intentions. Then half Spain He was thrown on him. But there was something that half Spain did not know and Roig, yes: there are already eight million people who resort to the prepared dishes of the supermarket. And it’s just the beginning. What is happening? If we go to the datawe can see that, in recent decades, home cuisine had been in clear decline. Millenials ate 30% more often in restaurants than any other generation; When they cooked, they spent less time (one hour less than the week X) and, when they bought, they opted more for prepared meals, pasta and sweets than the rest. They are US data, but We could find A similar process in all Western countries It is true that in recent years the situation seemed to have changed (the survey World Cooking Index Gallupfor example, said that homemade cuisine had increased 10% in Spain in 2022 compared to 2018). However, everything seems to indicate that it is something close to pandemic that, little by little, everything returns to previous trends. And that have been seen from supermarkets. The figures The Kantar consultancy was given This same March and fit as a glove with another good number of related data. As Elena L. Villalvilla explainedduring 2024 Spanish households consumed more than 700,000 tons of prepared dishes: that is 17 kilos per head. Which represents an increase of 6.6 % compared to the previous year. The same data presented Roig last month confirmed the trend. The precooked dishes section of the supermarket chain “is already profitable and continues to grow.” In fact, it is present in 1200 of the 1600 establishments and follows an ambitious incorporation program (salmon with vegetables, roasted vegetables with romesco sauce, roasted rib or seafood salad). But the bet goes further. At least in Mercadona. As explained in DAP“The disappearance of kitchens not only translates into a greater offer of prepared dishes, but also in a simplification of fresh products, destined to reduce the time we dedicate to the kitchen. “ The best example is the fish market section in which the products ready for cooking are increasingly weight without the intervention of any store in store. And why? From the Kantar point of view, the explanations are very simple: “comfort, lack of time and the increasingly elaborate and healthy proposals by supermarkets.” As explained by the Director of Great Consumption ClientsVeronika Khurshudyan, in Infobae, consumers “not only buy food, look for solutions.” This is the background key: solutions. Because, deep down, the twentieth century has been a century in which more and more food process stages have been taken out of domestic kitchens. Today, our country Only 28% of the Spaniards cooks from fresh foods. Fourth range foods (raw packaging, minimally processed and ready for cooking) began to introduce in the late 80s in Spain. And, although they have been with us for 35 years, Only recently have they introduced themselves completely. Just behind the fifth range: an arrival that It was truncated by the pandemicbut that has already recovered and takes speed. That is based on Roig’s prophecy; But, above all, that is based on a good part of the key changes in the food of the future. Image | Deski Jayantoro | Joana Costa In Xataka | Mercadona fried eggs are an example of how in the future the kitchen will be recreational, not food

Trevor Bauer on Juan de Soto’s contract: “He deserves it, he is the best baseball batter”

Despite his controversies with justice that vetoed him from the MLB, Trevor Bauer It is an authorized voice within the Great tent. The winner of Cy Young He said about the contract he signed at the end of 2024 Juan Soto with New York Mets. In an interview for the podcast ‘The Wealthy way’, Bauer He got rid of praise towards the Dominican and assured that the figure of $ 765 millionthe highest in the history of the MLBit is more than deserved. “The contract is crazy, but deserves it. It is the best baseball batter (…) people see that contract and believe that the players earn a lot of money, but the truth is that most do not, ”he said. Soto It comes from signing a 15 -year agreement and $ 765 million of dollars with the ninth of Queens. This is the biggest contract in the history of Major Leagues. The firm includes a lot of benefits such as a bonus of $ 75 milliona suite for your family and your permission to play in the Lidom. Soto chose the metropolitans over four other franchises in this free agency of Major Leagues. Ruled out to continue in the Yankees To move to Queens. With the Bronx bombers He got 41 homers; 116 hits; 128 scored and 328 bases reached in 2024. Trevor Bauer Bauer had an outstanding career in the MLBplaying for teams such as Cleveland Guardians and the Cincinnati reds. In 2021, he was part of the Los Angeles Dodgers and won the prize Cy Young for its impressive performance. However, his career was tarnished by accusations of sexual aggression in 2021, which led to a suspension of 324 games by the MLB. After your suspension, Bauer joined the Yokohama Dena Baystars in Japan in 2023. Although he had a good performance with 10 victories and an effectiveness of 2.76, his stay in Japan was also marked by controversies and media attention due to his legal problems in the United States. After a glorious participation with Red Devils in the Mexican Baseball Leaguelast Monday it was known that Trevor Bauer will throw again in Japan. In social networks, the Yokohama Baystars He announced the incorporation.Continue reading:· Trevor Bauer does not return to Mexico and puts his bags to Japan· Exreceptor of New York Yankees, Francisco Cervelli, will be in the 2026 World Classic as a Manager of Italy· (Tagstotranslate) Juan Soto (T) Trevor Bauer

Irene Urdangarin and Victoria de Marichalar, the most stylish guests at King Juan Carlos’s birthday

It was the best gift he could receive for his 87th birthday: be surrounded by the affection of your loved ones. His daughters, the infantas Elena and Cristinaand his grandchildren Victory of Marichalar, Pablo, Irene, Juan and Miguel Urdangarin They traveled to Abu Dhabi to be able to celebrate this special date with King Juan Carlos. Two days of celebrations – January 4 and 5 – to remember, in which his grandson was also present Felipe de Marichalar“happy to lead a confidential and organized life” in the same country as his grandfather, where he arrived in February 2023. Laurence Debraybiographer of King Juan Carlos, tells us this week, in the pages of ¡HOLA!, the chronicle from withinand reveals the details of the birthday, full of surprises – such as the flamenco performances and the fabulous drone show on the shores of the Persian Gulf -. A date in which Irene Urdangarin and Victoria de Marichalar met again stand out for its elegance. The cousins, who maintain a great friendship, became two of the perfect guests of the night. Irene, with a long silky printed dress in very blue tones chic, with collar halter, which she already wore to Theodora of Greece’s pre-wedding party. The youngest of the Urdangarins thus opted to ‘recycle’ her look – a gesture that shows that, like any girl her age, she does not mind repeating clothes to create a more ‘eco’ wardrobe – although, on this occasion, she opted to give it a more informal touch, leaving her blonde hair loose. He completed his outfit in a simple way: with a golden bracelet and a clutch black color. © Laurence DebrayDon Juan Carlos with his two daughters, the Infantas Elena and Cristina and his grandchildren, along with some of their partners. A sign that the King approves and gives his blessing to the courtships of Irene and Pablo and Miguel with Johanna and Olympia. © Europa PressIrene, at the pre-wedding party of Theodora of Greece, with her grandmother, Queen Sofia, her mother, Infanta Cristina, and her brother Miguel Victoria, for her part, He also surprised with his choice. As she confessed in an interview with our magazine, she is also passionate about fashion –Together with his father, Jaime de Marichalar, he has attended Haute Couture shows at Paris Fashion Week– and she proved it once again by choosing a dress vintage, designed by John Galliano in 1998. “For me it is essential feel comfortable when dressingwhether for an event or on a daily basis, and that means being faithful to my style,” he told us a few years ago. “I love taking risks, but always maintaining my essence.” “In the future I see myself taking more steps in the world of fashion and facing different challenges in it,” he told us, although, also, this year he has made the leap to a new world, that of televisionas a contestant of The Challenge. “I arrived a little scared, not in my comfort zone, but hey, everyone made me feel at home,” and, she assured, everyone was very happy with her new move to the small screen.

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