fever

Netflix has left the fever by the Korean series: they are drowning in their own money

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Although they have not yet arrived in the mainstream As they have done, for example, The Turkish soapsKorean fictions are followed by millions of people worldwide and have transcended the borders of Asian countries. Netflix is ​​to blameand has led to South Korea to be known for much more diverse and varied productions than the one that remains its greatest success, ‘the squid game’. However, Netflix machinery He also has his dark side and has been about to crack the solid bases of the genre. Korean explosion. In recent years, Korean or K-Drams fictions have experienced unprecedented growth. Netflix has been a key actor in this phenomenon, positioning the South Korean content as The second most watched globallyonly behind American productions. Since 2023, K-Drams are between 8% and 9% of the total visualization hours in Netflix, highlighting titles such as ‘The Squid’s game’, but also ‘The Queen of Tears’, ‘Crash Landing on You’ or ‘Love at the door next door.’ Cloud expenses. Netflix investment in Korean products It is very important: More than half of the popular Korean titles on the platform are originals of Netflix herself, and about a third are exclusive, many of them made in collaboration with local studies. However, The costs have shot: At present, the average price per episode is about $ 700,000, arriving in some cases, such as ‘the squid game’, to exceed two million dollars per episode, more than double what they cost in 2020, and much more than they cost before the arrival of Netflix (about 200,000 dollars). Success series such as ‘If life gives you mandarins’ cost more than 40 million dollars per season. In Xataka Netflix’s best Korean series (because not everything is ‘the squid game’) Fall in production. The consequences that Netflix, a powerful platform and with financial muscle, has multiplied costs to generate luxurious and interesting productions for the international public are multiple. On the one hand, production has fallen, especially the one that comes from medium -sized companies and produced by traditional Korean channels: From 141 in 2022 to 123 in 2023 already just 100 in 2024. A pressure has also been generated so that the series are more expensive, which has multiplied the number of blockbustersbut it has reduced the average productions. The superstars. The architects of the Korean series know that the deals are often the authentic causing causes a series to succeed, which leads to a good part of the budgets to be invested in the protagonists, which can come to charge around 500,000 dollars per episode. One of the decisions that Netflix has taken to stop is climbing in the series budgets that can make the industry crackimitate the salaries of the actorswhich has set 400 million WON (just under $ 300,000) per episode. {“Videid”: “x850eq5”, “Autoplay”: false, “Title”: “The game of the squid”, “Tag”: “The game of the squid”, “Duration”: “476”} Goodbye to risk. The Korean fiction industry is at a key moment, where it is continually discussed between profitability and quality. The increase in budgets has raised expectations on the series, but has also increased financial risk, to the point that, unlike the situation before the arrival of Netflix, The series need to be global successes To recover the investment. This entails an added danger: to greater financial risk, less taste for risk, more will tend to be conservative, to embrace proven success formulas. What can make the Korean series lose one of their indisputable strengths for the global public: the ability to surprise. Has Netflix charged the Korean fiction industry? Of course, it has immersed it in a dynamic of inflated budgets and the need for show that at the moment, it is affecting medium, authentic mortar productions that give solidity to the industry with volume and stability. Korea has a clear benchmark to not look for mistakes: Hollywood, plunged into a creative crisis and an elephantiasis in the productions that question its near future. For now, the South Korean industry has a margin to react. If Netflix allows it. Header | Netflix In Xataka | This intriguing Netflix Korean series set in an infernal contest is the perfect successor of ‘The Squid’s game’ (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Netflix has left the fever by the Korean series: they are drowning in their own money It was originally posted in Xataka by John Tones .

The motorcycle fever of the 2,000 has brought to the absurd the price of the second hand. There are more expensive than 20 years ago

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The price of second -hand cars It has been triggered for yearsand it is more than usual to find models that cost more today than new four or five years ago. It is a sector that is not alone. The second -hand motorcycle is more expensive than everand it is not necessary to point to especially exclusive editions. Some are selling at exorbitant prices, although with a certain trick. The lucky one. The Honda CBR1000RR-R Fireblade It is one of the icons of the sports motorcycle. Even more in its Repsol version, painted with the colors of the MotoGP team. It was an especially expensive motorcycle, that was sold for 11,799 dollarsabout 14,000 euros in Spain. Inflation has made its own and, 20 years later, this model is sold (the current CBR1000RR-R Fireblade) is sold for 25,500 euros, a price in the line of what the great Japanese manufacturers ask for for their supercar. The price. The revaluation of a unit in perfect condition of this Honda is shocking. One of them was sold in the London Motorcycle Show for 22,000 pounds, just over 26,000 euros to change. In Motorpasion Moto They echo a second unit, with an estimated price of between 10,000 and 15,000 pounds, waiting for a new owner. He never started. To achieve these figures that exceed the original price, some requirements must be met, some of them especially complex. These units are sold as an old concessionaire stock: they have never been started, conducted or enrolled. They are motorcycles with 20 years on their backs, but without use. It’s not just nostalgia. The fever for the 2,000 superbikes is real, and there is nothing more to see the revaluation of most models in Platforms such as Milanuncios. Motorcycles of 20 years ago with prices that touch the 10,000 euros if the unit is in excellent condition and with “few” kilometers. They are motorcycles specially oriented to circuit, they do not have electronics or the restrictions on emissions of current models, and are seen as authentic candies to enjoy driving in their purest state. Beyond the sports motorcycle. Finding second -hand units almost at the same price as new units is not something exclusive to the supercar motorcycle. According to Anesdor datathe average price of the general motorcycle has risen 30% in the last five years. And, to a higher displacement, greater increase in the price. Despite the slightest attraction in the occasion market, in Spain two occasion motorcycles are sold for each new motorcycle, with an annual growth trend that is around 5% year -on -year. Image | Motorcycle auctix In Xataka | We do not trust the second -hand electric car: its value does not stop falling and it is a problem for the industry

There is a fever to see the weddings of others in social networks. And that is causing them to throw rice shovels to the bride and groom

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As always, fashion is not new but social networks bring it in the fore. In recent weeks, very particular wedding videos flood Tiktok and Instagram. In them, the old habit of throwing some stab of rice to the bride and groom is being replaced by throwing dozens of kilos of rice with the help of shovels. A maximization of The old customs that has a simple explanation beyond that everything is worth in order to create viral content: the spectacularization of weddings. More rice. Already in 2023 we read that In Galicia The guests had launched 200 kilos of rice to the bride and groom with blades and wheelbarrow. And last year, also in Galicia, a wedding was viralized in which The bride and groom were buried in confetti. Broak rice and confetti mixture had A recent wedding with the virtually indistinguishable boyfriends under a hell of paper and cereal. AND The most viral and next time It has been that of a couple who has also been buried under kilos of rice thrown with blades towards them. The impact on networks of the latter has been impressive: 35,000 I like and almost 5,000 comments record the importance of networks in the spread of these phenomena. Weddings: more and better. The progressive spectacularization of weddings is something that is in the same nature: since the nineteenth century, real weddings consolidated alliances and exhibited institutional power, and it is something that has not stopped seeing since then. The advent of social networks and the possibility of making everyone have our moment of glory, with thousands of people attending from the other side of the screen to the links if the hook is striking enough, has turned the weddings into events where everything is calculated to imitate those of the celebrities and nobles, who remain the mirror in which to look (at least, the mirror of a high percentage of people They decide to organize a wedding). More show, more price. In 2023 we talked How the price of a wedding had shot in recent years, already around 20,000 euros. To that amount we must add the honeymoon, and all this in a country, Spain, where the average salary is lower than that of other countries that entered this comparison. An amount where dress and accessories of the bride, photos and video, music, groom suit, organization, flowers … This does not make more weddings: after the pandemic: after the pandemic: after the pandemic There was a very remarkable rebound of the quantity, with a zipper of 20’5%, but in 2023 it descended again until it was similar to previous years. But although there is no more, they are more visible. Tatus and crazy cotillion. The thing goes furtherbecause this spectacularization in search of the most shocking or more glamorous wedding includes “syringes” with sucksneons, makeup kiosks, Thematic tattoos… what is known as a Glitter barwhere the least daring can opt, if it is not a tattoo, for a less permanent makeup. And everything often often oriented to provide good performance in social networks. Weddings keep liking. Weddings are still a notorious care center for a high number of people who come to social networks (primarily, women) to see foreign weddings. Influencers Like Ale Navas, Carla Vico or Claudia Jiménez They have recently married And the process in their networks, with millions of followers and covering from the hand request to the boyfriend’s trip, have broadcast with great detail. They are the mirror in which couples looking for dream weddings comparable to those of these are looked Influencers. The success of dating programs such as ‘Love Is Blind’ in Netflix, whose center are blind weddings, are the proof that weddings continue to generate interest. The cm of the wedding. But not just Influencers They monopolize the interest of weddings in social networks. Everyone wants to turn their wedding into something memorable or viralizable, and thus arise professions like him Wedding Social Manager (a cm focused exclusively on the wedding) or, as usual in the weddings of Influencerscontent creation (videos, photos, ReelsStories, moments when boyfriends and guests replicate memes in vogue) expressly thought for networks. Behind it there is a Spectacularization of the ceremony and the party whose ultimate goal is to look like Influencers successful … and something else. The wedding as show. Becoming a wedding into a spectacular party is also an incentive for boyfriends and guests, which perhaps consider the wedding of their friends or cousins ​​if they cannot talk about it in networks for months. Hence the content is favored Instagrameable of the wedding (the tatus, the avalanches of rice) in the face of more traditional issues (more classic photos and videosbut that cannot be shared). Our Devotion for gossip Do the rest: we love to frequent social networks to comment on the bride’s dress, something we have been doing since the heart press exists. But now we can carry it out putting people as conventional as oneself. Header | Tiktok In Xataka | Asturias has just celebrated three weddings from Sologamia: when the “yes I want” is actually a “yes (me)”

Ghibli’s fever has forced Openai to adopt an unprecedented measure: add water mark

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He Viral phenomenon of the images generated by chatgpt that I mimic those of Studio Ghibli It has apparently caused an interesting reaction from OpenAI. One with which to avoid major evils. Water marks. The company is preparing the inclusion of water brands in the images it generates Your new AI modelImagegen. As indicated in Bleeping Computer, a researcher named Tibor Blaho He has found References to these water marks in the Android application of Chatgpt. They already did it with texts generated by AI. OpenAi has already raised long ago Your own system to integrate water marks into the texts generated by AI. Now it seems to be preparing something similar for its deployment in an image generator that is precisely becoming a successful tool for Capture a lot of new users. An idea with a lot of future. We have been talking about the efforts from various companies to create some type of standardized water brand. He C2PA standardthat among other things has been supported by OpenAIit is the one that is gradually gaining ground. This discovery in the Android of Chatgpt reveals that intention to implement it natively by generating any image from the OpenAi chatbot. Pay to avoid water brand? In Bleeping Computer they indicate how sources close to OpenAi talk about two types of images of AI: Water marks will be in the images generated with grauite accounts, but chatgpt plus subscribers can save them without water mark. It is something similar to what happens with image banks that have free images without water marks and others that do and that force to pay to remove them. A measure to avoid demands. The ability to create images that imitate those of Studio Chibli has unleashed a viral fever for this Openai tool, but that also raises potential judicial actions. Copyright is still a controversial element of everything that surrounds AI models, and water brands would at least serve to it conform their origin and avoid legal demands. The debate on fair use and copyright. In Your appendix On risks of use of GPT-4O and its image of the images, OpenAi mentions that the tool can be used to create images “that look like the aesthetics of some artists.” She and others They grab the concept of “fair use” of those tools when training them and generating images. However, the thin line that separates that fair use from a Copyright violation It is increasingly tense, and the risk is clear. Image | Xataka with chatgpt In Xataka | The price to be paid for having ia is the looting of all the internet content. And perplexity is just the last example

The most valuable company in the world has no interest in investing in data centers fever

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Big tech are investing Absolute fortunes in data centers. Almost all seem to be prepared to meet the colossal demand for computing capacity for AI tasks. And yet, there is a curious and surprising exception. Money, money and more money. In recent days, several large technology have announced their investment plans by 2025. In all cases astronomical budgets for the construction of data centers for AI: Microsoft were announced: Microsoft He spoke of 80,000 million dollars, Google of 75,000Goal of 65,000 And at the end of the week Amazon exceeded all those figures and promised to invest 100,000 million dollars In this area. To get a slight idea of ​​what that figure supposes, a comparison: GDP Bulgaria was of 102,407 million dollars in 2023 (that of Spain, 1.62 billion). Apple. However, in Apple things are very different, and their capex planned for 2025 will remain almost flat compared to 2024 and will be 12,000 million dollars. It is a remarkable figure, of course, but is far from its competitors in the field of AI. And it is the one that has the most money. It is also interesting to compare the investment that these companies will make regarding their Market capitalization. Amazon is the strongest bet here: its capex is 4.12% its current market capitalization, followed by Meta and Google. Microsoft is somewhat more cautious (2.63%), but it surprises again that Apple, which is the world’s first company for market capitalization, has a capex of only 0.35% of all its value. Wall Street rules. The decisions of these companies seem to be very influenced by the behavior of stock markets. The presentation of financial results and short -term forecasts has caused a kind of contagious effect: if we do not invest a money in data centers, shareholders are going to punish us a lot, they seem to have said the Big Tech with those colossal figures. The great beneficiary is Nvidia. Meanwhile, it is likely that the great beneficiary of these colossal investments is Nvidia, which will be the one that will receive a good part of that money if everything follows the current trend. There will undoubtedly other beneficiaries in this area, but the Capex de Nvidia is comparatively ridiculous, both with respect to these companies and Regarding its current market capitalization (3.18 billion dollars). It is estimated that in fiscal year 2025 it will be about 3,000 million dollars, a quarter of the Apple, for example. In 2024 his capex It was barely 1,000 million dollars. Apple goes to another rhythm with AI. The firm of Cupertino seems clearly to have a very different strategy than that of its rivals in this segment. He has barely offered news since he presented Apple Intelligencewhose options are limited and whose deployment is being slow. The feeling, even internally, is that In Apple they are clear followers And that at the moment will not change. Image | Ekapol With Midjourney In Xataka | Is Tim Cook the Apple Ballmer and Nadella is the Microsoft Jobs?

China lives a cherry fever and Chile has become supermarket. It is a danger to the Chilean industry

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The culinary tastes and customs of some countries may seem peculiar. It is not necessary to go very far: a few years ago The #Swedengate occurred for the controversy that, in Sweden, Guests did not feed. It is a more Nordic custom that clashes with the Mediterranean. If we go the other tip of the world, in China, we find that They have predilection for one stinky fruit that put even in pizza. But they also like cherries. Much, very much, so much that they buy them from Mansalva to a country that has become its great supplier and with which they have opened up to a commercial route exclusively for that. And that country is Chile. Grapes Cherries at the end of the year. Each country has its customs and rites associated with certain festivities. The twelve end of the year grapes are the perfect example. While in Spain fresh and green grapes are used, traditionally, in Portugal And some Latin American countries are also twelve, but raisins. In China, tradition is not so much to eat, but to give away, being the fruit predicts the cherry. The reason is that cherries are seen as a symbol not only of good luck to face the new year, but also of renewal. Its red color is associated with fortune, joy and is common as a gift and element of great importance in family celebrations. Globalization. Cherries in China not only symbolize good luck, but also family union. It is not something new, but its cultural impact has been modified in recent years due to a single reason: globalization. In the past, the consumption and gift of cherries was associated with some quality that, therefore, was exclusive. Almost like a luxury article for families. And it was so because in China, although cherries are grown, at this time of year production is limited due to climatic conditions. That’s where Chile, where it is summer, entered the equation, supply The Chinese market with its cherries. Fever. Because of this, its consumption shot. In 2016, Chile exported around 40,000 tons of cherries to China. In 2023, it increased to more than 370,000 tons. For the last season, it is estimated that the figure will be close to 660,000 tons. Chile is flooding the Chinese market and that has allowed this exclusive article to become something more common and that everyone who wants to access. Impact on Chile. Of course, to the Chilean market, this has come as a ring to the finger. Cherry is one of its main products, representing almost 40% of the fruit production value in the country, and it is estimated that this demand from China has caused that more than 90% of exports to that market are cherries. Cherry Express. You had to find new ways to export cherries to China to cover two needs: increase the number and that they would reach the Asian giant faster. Not only to expedite everything, but for the fruit to remain fresh. The road? The “Cherry Express”, a commercial route Inaugurated at the beginning of 2024 focused on improving the communication of the Chilean ports of San Antonio and Valparaíso with that of Tianjing In China. It is a port very close to Beijing, an epicenter of cherry consumption, and with this route the times are shortened and the processes are expedited, which also allows you to lower the price of cherries in the destination market. Besides, I know They incorporated to the route ships a series of technological innovations to monitor all the parameters of the refrigerated containers and guarantee the optimal state of the fruit. Concern for prices. This flood of cherries has a negative appearance that producers are seeing these last months: overproduction and overexport. Seeing China’s taste for cherries, Chilean farmers have focused precisely on their cultivation. It is estimated that production has increased by 40% for the last harvest, but in China they are not sold as many as those exported, the price collapses. It is something that is already worrying To Chilean producers because estimate is that the price of cherries in the last season is between 30% and 60% lower. Not only is there on the price, but a demand that has been reduced Due to the state of the Chinese economy, which can reduce the consumption of non -essential products. Chilean reaction. This situation is making the Latin American country wonder about the long -term sustainability of the industry, so much that there are strategies and the ones it promotes Prochilepointing to the diversification of markets and the improvement of competitiveness with an objective in mind: that the industry does not depend on prices for a single product. Images | Prochile In Xataka | China has been building a megapuerto in Peru for eight years. It has just been released to revolutionize South America

The new fever in China is mobile series with one-minute episodes. And they prepare their landing outside Asia

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Who was going to tell us that Quibithat app that around here we welcomed with joy and which presented series divided into short chapters designed to be consumed vertically or horizontally but always operated from the mobile phone, had been visionary. That Jeffrey Katzenberg invention ended up being a fiasco and a waste of money, but perhaps what really happened to him is that he arrived too soon. Or perhaps that can be inferred from the latest fad in the Chinese market that may end up leaving the Asian market soon: microdramas. What does it consist of? These are small fictions, often with romantic content (but, also in Korean style, sometimes with fantastic elements such as vampires in love or time travel), created for mobile consumption (that is, in vertical format) on platforms. that facilitate quick passage from one episode to another, such as TikTok or YouTube (but also in others less known outside Asia, such as Kuaishou, Douyin or Bilibili), and whose episodes last around one or two minutes. Each series contains between 60 and 100 episodes, meaning the total duration of each series is approximately equivalent to that of a movie. The income. We are not talking about a precisely small market. In 2024 this digital subgenre generated 2,000 million dollars, an amount that could double in 2025. According to Chinese media, we could be talking about 2023 gross revenue of $5.2 billion per yearwhich is equivalent to 70% of China’s film market, one of the most important in the world. An example of the numbers that these series manage: one of the most popular, ‘Unparalleled’ may have earned 14 million dollars in just eight days of broadcast. And not only because of the high price of subscriptions to viewing platforms: their viewers are counted in hundreds of millions and there are already brands of cosmetic products with which they establish themselves juicy sponsorships. The secret to such enormous success? Variety, for example, point that if the time of confinement favored the explosion of health services streaming domestic because there was no choice but to be at home, when viewers have gone out again and used public transport, it is the mobile content apps that have skyrocketed their number of users. Behind this content there are mainly two names: on the one hand, Kuiashou, a platform dedicated to short videos that previously fed, like TikTok, on content mainly created by users (and that was the first to adopt the term “microdrama”); and on the other, Douyin, owned by Bytedance, also owner of TikTok. Leap out of Asia. All of this would remain just another format that is only consumed in China if it were not for the fact that microdramas are beginning to expand beyond the borders of the Asian country. In East and Southeast Asia it is beginning to be common and the company Reelshort (behind which is the giant Tencent and Baidu) want to bring microdramas to the United States, where they are starting to gain traction. The stores of Apple and Google apps, with wide penetration outside Asia, have seen applications intended for this type of content downloaded thirty million times in the first quarter of 2024so the foundations are well established. A look at Reelshort. A quick visit to Reelshort It will make it very clear to us what type of content we are talking about. They are series that westernize the Chinese product, as revealed by those titles with an undeniable oriental soap opera flavor: ‘In Love with the Alpha’, ‘The Billionaire’s Contract’ or ‘Fatal Attraction: Mafioso Romance’. All of them are translated and subtitled using AI, and some of them are dubbed with an unmistakable neutral accent, which also gives some clue as to what type of audience the app is aimed at: regular consumers of Latin American soap operas. The relationship with video games. And there is something else: the deep relationship of these products with video games, which starts with the gamification with which many of these programs are presented. Completing tasks such as watching the series gives access to the currency used by each app (which can also be purchased with real money), which allows you to unlock the episodes of the series that are blocked (the “taste” of the five or ten first episodes of each series is free, to hook the viewer). It is not surprising that some of the companies that own these apps (Crazy Maple Studio, owner of Reelshort, for example) are dedicated to the development of mobile games. In Xataka | There are hundreds of Chinese streamers streaming under bridges at night. And there is an explanation

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