Today’s Barcelona game, the African Cup final and more on Movistar Plus for 9.99 euros per month. And without permanence

Being able to watch all the football in Spain it’s not cheap at all. Those of us who are soccer fans and like to watch games every week (whether our favorite team is playing or not) have a very interesting alternative that has a much more attractive price. We refer to Movistar Plus+a streaming platform that costs 9.99 euros per month (or 99.90 euros per year). And be careful: because it includes much more than the beautiful sport. Monthly subscription to Movistar Plus+ The price could vary. We earn commission from these links Movistar Plus+ comes with a lot of football this January It is a quite attractive price if we take into account everything it offers. Before that is what we will be able to see in the coming weeks, it is worth noting that it is a platform that we can hire regardless of the operator we are, so we will not have to change companies for it. Besides, has no permanenceso we can try it for a month and if it doesn’t convince us, unsubscribe in a couple of minutes. Let’s assume that we subscribe today, January 15. In that case, the first thing we are going to be able to see is the Copa del Rey round of 16 match against the Racing de Santander and Barcelonarecent champion of the Spanish Super Cup. Is it the only party that broadcasts this platform? Not at all. As a summary, below are some of the most notable matches of the coming days: Third and fourth place in the African Cup (January 17) Betis-Villarreal (January 17) Manchester City-Manchester United (January 17) Africa Cup final (January 18) Galatasaray-Atlético de Madrid (January 21) PAOK-Betis (January 22) Atlético de Madrid-Mallorca (January 25) Arsenal-Manchester United (January 25) Benfica-Real Madrid (January 28) Betis-Valencia (February 1) Beyond football, Movistar Plus+ also has a fairly extensive catalog of high-quality films, series and documentaries where there is a presence of its own productions that we will only be able to see on this platform. If we add to all that that, in addition, we can share it with whoever we wantThe truth is that it is worth giving it a try. Besides, It is the only platform compatible with the Young Cultural Bonus. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Movistar Plus+ In Xataka | The best streaming platforms 2025 | Comparison of Disney+, Netflix, HBO Max, Prime Video, Movistar Plus+, Filmin, Apple TV, SkyShowtime and Rakuten TV: catalog, functions and prices In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

Leroy Merlin sells the V16 beacon for 30 euros that connects to its own app to notify emergencies and insurance

On January 1, the new DGT regulations that forces us to carry a V16 beacon in the vehicle to use in case of emergency or breakdown. There are many models that exist on the market, although there are two manufactured in Spain that stand out from the rest. One is the Help Flash IoT+ and the other is this one that Leroy Merlin sells. It is about the V16 Ledone beaconwhich if there is something that stands out for it is the number of candles and also for having its own app. Its price, at the moment, is 29.99 euros. V16 approved DGT geolocated beacon LEDONE Connected The price could vary. We earn commission from these links Made in Spain and with characteristics different from the rest If you have not yet purchased a V16 beacon for your vehicle, this model has some features that make it stand out from the rest. One of them is its design, since it has a base that elevates itso it can be very useful to place in different types of vehicles. Another of its assets is that it has 120 candleswhich is triple the mandatory 40 candelas that this emergency light must have according to the DGT. In addition, it is manufactured in Spain, which gives it extra reliability. Although if there is something for which this stands out emergency light (and that only has one other model on the market) is because it has your own app. From this app, you can communicate directly with your insurance and emergency services, something that will be very useful if you have to leave your car on the shoulder. Other V16 beacons that may interest you If this V16 beacon does not convince you, on the market you can also find other models at a good price. These are some of them: V16 beacon Raykong by 35.99 euros on MediaMarkt: it is also one of the most popular models. V16 beacon iWottolight by 29.99 euros at Carrefour. V16 beacon Nk DP-EL2024-C1 by 29.99 euros in PcComponentes. V16 beacon help flash IoT+ by 36.81 euros on Amazon: a best-selling model with its own app to notify emergencies or insurance. Other accessories that may interest you for your vehicle 10.26″ Wireless Carplay Screen 360 Rotation 4K Dash Cam with Auto Stereo Audio Receiver The price could vary. We earn commission from these links Xiaomi Portable Air Compressor 2 The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Image | Webedia and Ledone In Xataka | Don’t wait until January 1: if you have to buy your V16 beacon, Leroy Merlin has them for less than 40 euros In Xataka | Safety, organization and entertainment gadgets and accessories for cars on long trips

Carrefour has this 65-inch Samsung TV at an outlet price and gives you a coupon of more than 100 euros for future purchases

Carrefour has been becoming, for some time now, one of those stores where we can find very good opportunities to buy a TV for our home. Now, it is celebrating its “Save the VAT” campaign and one of the bargains is this smart tv samsung TU65U7025FKwhich is reduced to 499 euros. Plus, you get a worth 104.79 euros for future purchases in your hypermarkets or in your online store. If you want it and you have the Carrefour Pass card (if you cannot request it easily), you can finance this TV in 10 installments of 49.90 euros. Samsung LED TU65U7025FK 65″ 4K UltraHD Smart TV Tizen HDR10 The price could vary. We earn commission from these links A good, pretty and cheap TV This TV from the Korean firm has a 65 inch LED panel diagonal, making it ideal for setting up your own home theater. It offers 4K Ultra HD resolution and is compatible with HDR10+ and incorporates Filmmaker mode. Its speakers offer a 20W RMS power and incorporate Q-Symphony technology. Regarding the operating system under which it works, it is tizenwhich is typical of the Samsung firm. Another thing that this Samsung television stands out for is its compatibility with Apple AirPlay 2 and allows voice control through voice assistants Alexa, Google Assistant and Bixby. Finally, it is worth mentioning its connectivity section, since it has WiFi 5, Bluetooth 5.3, three HDMIs, a USB 2.0 port and Ethernet. Some accessories that may interest you for this TV Amazon Fire TV Stick 4K Plus The price could vary. We earn commission from these links Samsung Sound Bar HW-B450F/ZF 2025 The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and Samsung In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

Ouigo has left 15,000 passengers stranded in Andalusia. Immediately afterwards, Renfe has put more trains at 7 euros

From one day to the next and without giving too many explanations, Ouigo has canceled its services in Andalusia until next January 22. The French company leaves some 15,000 travelers on the ground who have to make ends meet to cover the Madrid-Seville or Madrid-Málaga that they already had planned. And Renfe is taking advantage of it. What has happened? About 15,000 passengers affected for the cancellation of eight daily services from Friday to Monday and six daily services from Tuesday to Thursday on those same routes until January 22 “for operational reasons.” These are all the explanations that Ouigo has given for paralyzing its services in the south of Spain. The French company has given these reasons to newspapers such as The Country either The World because it has not even published a statement with a press release or made public any type of text on social networks that communicates the massive cancellations for two weeks. The last tweet mentions the current offers. Since then, silence. And now? The customer has two options, as the company has communicated to passengers who have already purchased a ticket for the next ten days: Change travel date Cancel the trip at no cost Refund of the ticket price in a voucher that can reach 200% of the original ticket price On the rebound. The new situation has been taken advantage of by Renfe. The company has announced that it is activating two new daily services between Madrid and Seville with AVLO trains. The first of them leaves Madrid at 12:00 and returns from Seville at 5:17 p.m. The company has also indicated that the new trains are also available within the active offers of trains at seven euros. Renfe has also taken the opportunity to remind users that train companies have the obligation to propose an alternative means of transport. in less than 100 minutes since the cancellation occurs. If not, the customer has the right to a refund of the ticket price free of charge. The refund, they remember in the OCUmust be delivered in the same payment method and the acceptance of a voucher to travel on another occasion must always be voluntary. a stick. Although Renfe has arranged two special services on the Madrid-Seville, it seems clear that the new schedules cannot take on the volume of cancellations produced with the Ouigo trains, but it does serve Renfe for two things. The first is to receive unexpected income on the line. The second is that it allows them to send a message. And remembering the railway regulations is enough for Renfe to send a stick to Ouigo just when the controversy over compensation in case of delay is flying over the national panorama. It must be remembered that Renfe is obliged to refund, from January 1, 2026, 100% of the ticket if trains are delayed more than 30 minutes. A measure that the Government wants to avoid understanding that it is discriminatory for the public company compared to the competition. And Ouigo and Iryo benefit since what was approved by the Congress of Deputies only affects Renfe. Both the French and the Italian companies only return 100% of the ticket when delays exceed 90 minutes, a decision that Renfe continues to apply into 2026 since the State’s attorney has concluded with a report that the obligation is not such as of January 1 despite the change in regulations and that it is necessary to change the Railway Sector Regulation. as reported by the Ministry of Transport. The case has already occurred. Renfe also knows what it is talking about. And last summer, the fires in Zamora and León cut off the train service between Galicia and Madrid. Then Renfe was committed to returning the price total of the ticket, just as happens with Ouigo, but FACUA defended that the company was obliged to provide an alternative land service and that this was not being complied with. The railway company defended itself by saying that it was unthinkable to transfer the volume of passengers from the train to a bus service. Photo | Xataka In Xataka | Renfe has had a more dangerous rival than Ouigo: comply with its own schedules

all for less than 460 euros

Within the high range, the Google Pixel have become one of the star models. If you have been thinking about buying a Google smartphone for a while, in the brand’s official store, now you can get the Google Pixel 9a by 459 euros with headphones Buds 2a as a gift (valued at 149 euros). You just have to add the mobile phone to the basket and choose the headphones in the color you want and the pack will appear at that price. Google Pixel 9a + Pixel Buds 2 The price could vary. We earn commission from these links A perfect pack to renew your mobile in 2026 He Google Pixel 9a It is one of the cheapest Google phones that we can find right now. Your screen 6.3 inches It is pOLED type and offers Full HD+ resolution. In addition, it has a refresh rate of up to 120 Hz and has Corning Gorilla Glass 3 protection. Its brain is the Google Tensor G4 processor (accompanied by the Titan M2 security coprocessor). It comes with 8 GB RAM and 128GB storage internal. Works with Android 15 and operating system updates are guaranteed for seven years. It is a good phone for photos, since it integrates a 13 MP front camera and a rear photographic system made up of a 48 MP main lens and a 13 MP wide angle. Likewise, it has IP68 certification and has Dual SIM. As for the gift headphones (and valued at 149 euros), it can be said that these Google Pixel Buds 2a They are available in lilac or black. They offer active noise cancellation, an autonomy of up to 20 hours and are resistant to sweat and water. Additionally, they come with Gemini serial. Some cases that may interest you for this Google Pixel 9a Natbok Magnetic Case for Google Pixel 9a The price could vary. We earn commission from these links The price could vary. We earn commission from these links Note: some of the links posted here are affiliate links and may provide a profit. Images | Álvaro García (Xataka) and Google In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

These are not simple collector’s figurines. They are impressive robots worth more than 1,600 euros, and I have tried them

I’m going to tell you an anecdote. A few weeks ago I received a press release in the mail, one of the hundreds and hundreds that come in a day. This note said something like Robosen arriving in Spain with the Soundwave G1, and of course, my geeky mind clicked. Soundwave is the right hand of Megatron, the bad guy from ‘Transformer’, and I thought “well, another company that makes collector’s figurines.” The thing is that I went to their website and I went completely crazy. I was hoping to find a figure like some I have from ‘One Piece’ and company, but no. What I saw were some animatronics of more than 1,600 euros that take away the hiccups. Not just because of the level of detail, but because of how they move, talk and interact. Then I looked at the spec sheet, saw what they have inside, and thought “why not?” Spoiler: it is not just a figure | Image: Xataka So I wrote to Robosen to ask for the Soundwave, try it and tell Xataka how it is. Hopes? Zero. Not because of them, but because I understand that sending a 1,600 euro robot by courier in the middle of Christmas is something you want, which is something you want, you don’t want it. Well, not one, not two. But three. Robosen gave me not only Soundwave, but Megatron and a limited edition Buzz Lightyear. Like a little child, I spent Christmas trying them and teaching them to every living being that entered the house. Because yes, they are one of those products that you don’t have the opportunity to try every day and that are capable of making you say “wow!”. I’ll tell you how it is. There are figures and FIGURES The Buzz Box is a resounding yes | Image: Xataka The animatronics come packaged with exquisite taste. A product of this type and price must convey premium aroma right out of the box and Robosen has certainly nailed it. Special mention deserves the Buzz Lightyear box, which is the same as the original ‘Toy Story’ box. What I want to get at is that everything comes very well packaged, with its rigid foam and closures to prevent falls during transport. No complaints. “I am Megatron, leader of the Decepticons!” Megatron | Image: Xataka I think the easiest thing is to show the robots one by one, so let’s start with the most impressive one: Megatron. This beast, whose price amounts to 1,612.33 euros At the time I write these lines, he was the one that convinced me to order the robots and try them out. It is inspired, like Soundwave, by the design of 80s cartoons and the attention to detail is spectacular. Megatron in his tank form | Image: Xataka Image | Xataka Image | Xataka Megatron, as every Transformer fan will know, takes the form of a tank, and here it could not be any less. The animatronic features 112 LED lights with red and purple accents, wheels inspired by real tanks, and a shiny metallic finish. That’s on the outside, but Inside it has 118 microchips and 36 high-precision servomotors that make it not only move, because it moves, but also transform. I think a video does it more justice than photos. In both tank mode and robot mode we can interact with the device, either by voice or through the mobile application. These are the only three “buts” that I can say not only to Megatron, but to all the others I have tried: Voice commands only work in English and are predefined. If you don’t know English or your pronunciation is average, it is quite likely that the robots will not understand the command. The application is unique for each robot. It is not like the Xiaomi app, to which you can connect all the company’s devices, but Megatron has its app, Buzz Lightyear has his, etc. You cannot navigate the app if you do not have the robot connected. Image | Xataka For the rest, and removing that, the interaction with the robot is great. You can move it, talk to it to make it say phrases, start little theaters like the one you can see below these lines and, if someone is encouraged and has the patience and, above all, the art that I don’t have for it, program actions to share them with the rest of the world. I had to lower him to the floor because he moves a lot during the scene and the platform reaches as far as it goes. The robot’s movement is extremely precise. The engines make some noise, but nothing out of the ordinary. The voice is heard loud and clear and, when the movement is fast, the effect is very, very successful. By the way, programming can be done either on a PC, or by putting the robot in a position and recording the posture in the app. That’s easy to do. Image | Xataka Natural movement, that is, walking forward or backward, is brutal. Slow, but very, very precise and stable. The first time you move it it seems like real magic. That a robot this size remains this stable while standing and moving is impressive. In tank mode, movement is much more fluid. Those nostalgic for ‘Transformers’ will surely like to know that the phrases have not been generated with AI, but have been recorded by original voice actor, Frank Welkerwho also voiced Soundwave. There are more than 270 original voice lines and you can generally interact with the robot with more than 50 voice commands. Megatron | Image: Xataka Something that has me completely fascinated is that the robot feels alive. If you leave it on stand-by you will see it “breathe” and make small gestures and movements to give a more realistic impression. This is regardless of whether it is in tank mode or robot mode, and yes, in case you were wondering, yes, … Read more

The final of the Spanish Super Cup, on Movistar Plus+ for 9.99 euros per month. Without permanence and whatever operator you are

This 2026, like the last few years, starts with a trophy at stake. This week the Spanish Super Cup is played, a title that pits the top two finishers in LaLiga from the previous season against the finalists of the last Copa del Rey. If we want to see the final of this competition, We just have to subscribe to Movistar Plus+: streaming platform that can be contracted 9.99 euros per month (or 99.90 euros per year). And be careful: because it is not the only game that we are going to be able to see this month. Monthly subscription to Movistar Plus+ The price could vary. We earn commission from these links The final of the Spanish Super Cup is played on Movistar Plus+ Several things must be taken into account. Movistar Plus+ is a streaming platform that we can contract regardless of the operator we are. Besides, It does not have any type of permanenceso we can subscribe right now, watch the final of this competition and see what the platform offers and, if we are not convinced, unsubscribe at any time. Let’s talk now about what we can see. At the football level, the highlight right now is, as we have said, lat the end of the Spanish Super Cup on January 11. It will face two teams that will come from the matches between Athletic de Bilbao-Barcelona and Atlético de Madrid-Real Madrid, so we will surely see a real great game. It is not the only game we will be able to see. Below we leave you, as a summary, some of the most notable matches that we will be able to see in the next month: Arsenal-Liverpool (January 8) Africa Cup quarterfinals (January 9) An African Cup semi-final (January 14) Third and fourth place in the African Cup (January 17) Betis-Villarreal (January 17) Manchester City-Manchester United (January 17) Africa Cup final (January 18) Galatasaray-Atlético de Madrid (January 21) PAOK-Betis (January 22) Arsenal-Manchester United (January 25) Benfica-Real Madrid (January 28) Obviously, Movistar Plus+ lives not only on football. It is a platform that has a ton of high-quality movies, series and documentaries, even with very interesting own productions like the new ones true crime by Carles Porta or Anatomy of an Instant. All taking into account that it is a platform that we can share with whoever we want without strange inventions and that, furthermore, It is the only platform compatible with the Young Cultural Bonus. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Movistar Plus+ In Xataka | The best streaming platforms 2025 | Comparison of Disney+, Netflix, HBO Max, Prime Video, Movistar Plus+, Filmin, Apple TV, SkyShowtime and Rakuten TV: catalog, functions and prices In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

If it seems expensive to change the battery in an electric car, wait until you see what it costs in a Ferrari LaFerrari: more than 200,000 euros

For the majority of mortals, considering costs such as consumption or maintenance are a must when purchasing a car. And if we talk about buy an electric carAlthough the maintenance is less, there is one operation that makes the difference: changing the battery. Depending on the brand and model, prices vary. between 4,000 and more than 30,000 euros. That’s for EV cars, but those of hybrids They are not exactly cheap either. But there are cars and cars and obviously, The Ferrari LaFerrari plays in another league. The firm’s first hybrid hypercar offers performance typical of its range: it is capable of going from 0 to 100 km/h in 2.9 seconds and exceeds 350 km/h thanks to its 963 HP. But no matter how Ferrari it is, it does not escape suffering from the weak point common to hybrid technologies: the battery. If we take into account that there are only 499 examples of the Ferrari LaFerrari and that each one was launched with a base RRP of 1.3 million euros (over time, it has gotten worse: it is around four million on the second hand market), the price of its battery is not far behind: exceeds 200,000 euros. Ferrari’s lucrative solution: replace the entire battery With just 1,440 kilometers traveled, one of the few and exclusive owners of a 2014 Ferrari LaFerrari in Croatia discovered how his precious car ran out of traction battery. The first diagnosis indicated that the hybrid battery was out of service. The solution proposed by Ferrari was to replace the entire battery pack at a reasonable price: from 213,000 euroswithout counting on labor. So the owner decided to explore other more economical options, arriving until EV Clinica Croatian workshop specializing in electric and hybrid vehicle batteries. After an exhaustive analysis of the state of that group of batteries, with 120 cells and weighing about 60 kilos, they identified two failures: defective cells and a defect in the manufacturing assembly. Good news. The battery was not a brick, but had a localized fault that could be fixed without having to perform a complete replacement. Although the price of this meticulous and precision work has not been released, the owner had his LaFerrari back saving the price of the entire package. What of ask for quotes from other workshops It is always a good idea, whether you have a Dacia Sandero or a Ferrari. And if they don’t tell the owner of this Bugatti Veyronfrom whom the company asked him for 11,000 euros to change the button for the electric adjustment of the rearview mirror when the workshop in his town did it for less than two euros. Fortunately for those who own a hybrid Ferrari, last year the Italian firm launched an additional guarantee extension, so it will replace the traction batteries of the cars covered in this service in years 8 and 16 of their life. In Xataka | China has discovered another front to elevate its electric car: competing face to face against Ferrari and Lamborghini In Xataka | They are founders and ultra-rich, but they have not always driven luxury supercars: a review of the cars of tech millionaires Cover | Ferrari, EV Clinic

There is a startup that turns the ashes of your dead into stones. And he is charging more than 2,000 euros for it

Cremation is an increasingly common practice after a death and it is not uncommon for many families to keep the ashes or spread in special places. There is a company that has had an idea to turn the remains of our loved ones into a new object: stones. Parting Stone. It is the name of a startup founded in San Francisco that is dedicated to solidifying the ashes of dead people and shaping them into soft, rounded stones. Justin Crowe, the founder, told in a interview with the Wall Street Journal that people usually keep ashes in any closet because it is not something we feel comfortable with, but when transformed into these stones they become a kind of amulet without that negative connotation. “Some families travel with the stones, share them with friends and loved ones, children paint on them; some people keep them in their pockets and even sleep with them under their pillow,” he says. First tableware. that the idea was born after his grandfather’s funeral, a traditional ceremony that made him feel uncomfortable at such a vulnerable moment. After the experience, Crowe began to think about how he could create something new for the grieving process and first came up with an idea: mixing ashes with ceramic glazes. He created tableware with this technique and began to receive orders, the problem was that to make it he only used a small amount of the ashes and he wanted to create something using more. Solidification. The process to turn ashes into stones is quite simple: refine them to a fine powder, mix them with water, shape the stones and cook. Normally about 40-80 stones come out of the ashes of an adult person and they warn that the color depends on each person. The service costs $2,495 for people and $1,195 for cats and dogs, so that’s nothing. The business of ashes. Cremation is a practice increasing around the world. According to Crossing World Group data, This year in Spain, cremation has surpassed burial for the first time, so these types of initiatives are increasingly common. In Spain there is a company called Omneo that turns ashes into a block of wax with an NFC tag. There are also companies that convert ashes in diamondsin trees and even in coral reefs. The most striking proposal of all is that of the Barcelona company Giem Sportswhich proposed the management of spaces within football stadiums to store the ashes of fans. Betis inaugurated a space of this type and they charged 3,000 euros to keep the ashes for a period of 99 years. Image | Pexels In Xataka | More than 300 people have been cryogenized hoping to be resurrected in the future, but no one has proven that this serves any purpose.

In Spain, couples no longer have children, they have pets. So they are spending millions of euros on gifts for them

Recently the Royal Canine Society of Spain made an experiment curious. He asked pet owners about their Christmas plans and found that the vast majority, 85% of the dog owners surveyed, planned to buy some “detail” for their furry companions, gifts on which they planned to spend an average of 35 euros. Not only that. Good part of the people with whom the institution spoke (56%) recognizes that on occasion he has spent more money on details for his dogs and cats than for family and friends. It may seem anecdotal, but these figures tell us a lot about an expanding business that is already moving billions of euros: that of pets. Pets and Christmas gifts. Studies are just that, studies, with their strengths and weaknesses, but they help us better understand some trends. Hence the survey posted last week by the Canine Society is so interesting: 85% of those interviewed plan to buy “some detail” for their pets this Christmas, spending on average about 35 euros per head. “More and more people understand Christmas as a time to share with family… also with them,” slide the organization, which estimates that above all, toys, special snacks, beds and blankets will be purchased. Is this something so strange? No. And for two reasonsmostly. The first is that in Spanish homes it is increasingly easier to find pets than children. The second is that we think less and less about spending hundreds or even thousands of euros on our four-legged companions. It comes with taking a look at the data from the sector or even from the INE to verify it. Right now the statistical institute has 1.8 million children under four years of age registered in Spain. If we talk about pets, however, the REIAC, the Spanish Network for the Identification of Companion Animals, had around 10.2 million dogs and 967,000 cats registered in 2023. There are many, but the data falls short when compared to those managed by other institutions, such as the Statista portalor ANFAC, the Spanish association of feed manufacturers. The latest report from the employers’ association concludes that in Spain there are around 20 million petsamong which dogs (6.96 million), fish (five million), cats (4.93 million) and birds (3.23 million) stand out. A growing business. These data are interesting because they do not only tell us about the love of Spaniards to surround themselves with pets. Together they form the basis of a business that is rapidly expanding: the care of pets. He latest report of Anfaac in fact shows a growing industry, which in 2024 had a turnover 2,053 million5% more than in 2023. Spending on cat food alone skyrocketed in one year about 12%which raised the total turnover of that business niche to more than 900 million. One figure: 175,000 million. “A household with a dog or cat spends, on average, between 160 and 220 euros per year on their food, to which we must add everything related to their care and health,” they clarify to elDiario from the NIQ consulting firm. Their estimates suggest that in Spain pet food already represents a business worth more than 2.2 billion euros, a figure that rises to around 175 billion euros if we value the market internationally. Is there more data? Yes. Another clue is given to us the last barometer of petparent published by Aedpac, the Spanish Association of industry and commerce in the pet sector. Their report shows that if all the money we invest in pets is taken into account, including food, veterinarians, insurance, hairdressers, hygiene items or toys, on average a dog owner spends 1,908 euros per year. In the case of cats it is around 1,728. “It is a growing market. We have not yet reached a bubble or saturation point because it is a solid reality, not a two-day whim,” explained recently to the newspaper Five Days Ignasi Solana, general secretary of Aedpac. The sector saw “an uptick” during the pandemic, but the growth of the pet care business appears to go beyond COVID. Redirecting the business. So much so that there are already toy stores and hair salons that have redirected their businesses to focus on pet care. Even some traditional manufacturer of traditional nougat has been launched this year for the first time to the lucrative (and above all growing) pet food sector. and the experience not seem to be doing badly altogether. “In our vision of petfood “We are talking about a business that represents more than 1,600 million and has been growing by close to 30% in recent years,” comments to elDiario Pauline Worbe, from the firm Worldpanel by Numerator, who remembers that in Spanish homes there are now more pets than children. “We are talking about a sector with promising prospects.” Beyond Spain. The phenomenon is not (far from it) exclusive to Spain. In fact, it is already being felt in such powerful markets. like chinesesupporting a billion-dollar market that expects to grow strongly over the coming years. In 2023 Bloomberg Intelligence estimated that the pet industry was already around 320 billion dollars globally and would reach around 500 billion by 2030. An understandable figure if you take into account that its analysts estimate that in a few years the pet food business will grow by 52%. Images | Xan Griffin (Unsplash) and Matt Nelson (Unsplash) In Xataka | Spain is filling up with buildings with pets. The Horizontal Property Law clarifies what to do when they cause nuisance

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