engine

Europe’s passenger car industry, in a revealing map that makes it clear who is the real “engine” of the EU

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Even though it is submerged in a deep crisis of competitivenessIt’s no secret that The automobile industry is one of the driving forces of the European Union. Thus, it is responsible for 8% of its GDP (figures collected by CCOO) and employs 13,000 million people, including direct and indirect jobs. Of course, the EU is large and the distribution of its factories presents enormous divergence. Although there are things that don’t change. The European Automobile Manufacturers Association has an interactive map which is quite good to see what the distribution is like quantitatively, insofar as it shows even the few electric battery plants on the old continent, but if you are more interested in the qualitative and only passenger cars, there is a clearer map: that of World Wide Mobility. And beyond a barrage of concentrated icons that are difficult to distinguishshows in general terms the main brands that are produced or assembled there, production volumes and the percentage they represent of the total. Which countries are the engine of Europe in the automobile industry The data on the map dates back to 2024 and shows a figure of 11.4 million passenger cars manufactured in the European Union, which are essentially concentrated in three states in a non-uniform manner: Germany, Spain and the Czech Republic. World Wide Mobility Germany, 12 points. The leading country in the old continent when it comes to motors is, of course, Germany: it is not only the largest producer by volume with more than four million passenger cars and a 35.7% share, but also the one with the densest network of high-tech factories. Own brands stand out such as Volkswagen and its five factories that include the headquarters in Wolfsburg, BMW with four factories, the three of Mercedes – Benz or the two of Audi, Porsche or Opel (Stellantis). But it also has plants from foreign companies, such as Tesla in Grünheide (Berlin) or the North American Ford in Cologne. Much lower but still outstanding silver is Spainwith a share of 16.4% and almost two million cars assembled in the state. With the high efficiency per flag (in the words of the Spanish Minister of IndustryJordi Hereu), has fewer of its own brands but in exchange it is the nerve center for foreign groups. Thus, in addition to Martorell’s own SEAT/Cupra, legendary highlights include the Volkswagen factory in Landaben in Navarra, Stellantis distributed in three plants, both of which are Renault, Ford in Almussafes, and the Mercedes-Benz manufacturing plant in Alava. And be careful because it does not take into account the reactivation of the old Nissan factory for Chery/Ebro EV, already operational. Third place belongs to the Czech Republic with 12.7% and almost 1.5 million passenger cars, which together with Slovakia (fourth with 8.7% and almost a million cars) form “the Detroit of Central Europe“. A bronze achieved thanks to the importance of Škoda and the growing impact of Hyundai and Toyota. In fact, Slovakia It has the highest car production per capita on the planet: over there Large SUVs in the most premium segment are manufactured of the Volkswagen group in its factory in Bratislava, but it also houses manufactures of Kia, Stellantis or Jaguar and Land Rover. Romania and Hungary below demonstrate a reality: the strength of the Central European axis in this industry. France deserves special mentiona country with historically mythical brands that have been relocating production, but which still houses five plants of the Stellantis group and four of Renault, as well as foreign brands such as Fiat. And if we go to luxury, Italy and Sweden appear on the map, with high-end brands such as Ferrari, Lamborghini, Koenigsegg or Volvo, although their figures are lower. In Xataka | There is a Europe that is suffocating to pay for housing and another that lives in peace. And this map shows the differences In Xataka | All the car plants in Europe (including the few battery-electric ones), on a map Cover | World Wide Mobility

Mercedes has the engine that wants to revolutionize electric cars

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Developing an engine, founding a startup and being bought by a company like Mercedes must be the dream come true of any engineer. Precisely, this is what happened when British manufacturer YASA. In 2009, members of the University of Oxford founded the company with one goal in mind: to create axial flux electric motors. After gaining clients like Ferrari, Mercedes saw potential and bought the company in 2021. Now they have created a “tiny” engine capable of delivering 1,000 HP. In this type of motor, a magnetic field and the force that rotates the rotor occur in a system parallel to the axis of rotation. Parts such as the rotor or stator are arranged in the form of flat, facing discs. In a traditional radial engine we have the classic cylinder with the stator outside, the rotor rotating inside and the magnetic field goes from the center to the outside. A axial flux electric motor It is a type of motor in which the magnetic field and the force that rotates the rotor run parallel to the axis of rotation. In a radial one, that happens from the center outwards. The radial is the one worn by the current hybrids and electricsbut the axial flow one arrives as a contender to revolutionize the interior of new energy cars thanks to a key advantage: space. The axial ones are smaller because all the elements are plates on top of each other, which allows them to be much flatter and lighter, as well as capable of developing a lot of power. By polishing its design process, YASA affirms who have achieved a latest generation engine capable of achieving 1,000 HP. The 1,000 HP engine to revolutionize electric vehicles It was a few months ago when the Mercedes-Benz subsidiary announced a prototype of an axial engine thatwith just 12.7 kg of weight, is capable of delivering a peak power of 750 kW. That translates into the aforementioned 1,000 HP and the power ratio is 59 kW/kg. The equipment surpasses the record they also held, that of the density of 42 kW/kg with a total of 55 kW which, in addition, weighed a few grams more, reaching 13.1 kg. Of course, that is the peak power, since YASA itself assures that the objective is for this new engine to be able to offer continuous power between 350-400 kW (about 530 HP). According to the team, they have achieved this increase in power thanks to improvements in both design and thermal dissipation, making the motor more efficient and constant and without using “exotic materials” to achieve those improvements in dissipation and performance. Tim Woolmer, CEO and founder of YASA, claims that his creation “will change the game in the high-performance automotive sector.” Because… yes, this engine is not focused on the electric street car at the moment. It is in the world of high performance where an engine this compact and powerful makes perfect sense. The less it weighs and takes up less space, the more the mass and volume are reduced. of the propulsion system, allowing more efficient chassis and larger batteries that improve final autonomy. Examples of cars that already have YASA engines? He Ferrari SF90 Stradale with three YASA engines that add up to 217 HP and serve as support for the thermal V8 to achieve 987 total HP, the Ferrari 296 GTB with a 165 HP YASA engine on the rear axle, the Koeningsegg Regera with three YASA engines that provide 700 HP or the Lamborghini Revuelto two YASA on the front axle. Mercedes-AMG itself also takes advantage of its technology in the GT four-door coupe. Now, the interest that this has for the average user is that these innovations They have the potential to end up reaching utility vehicles. At the moment, we drive cars with legacy technologies both competition and supercars, and scalable engines that are easy to mass produce and have a good relationship between weight, the power they deploy and the space they occupy is something attractive for the automotive industry. The problem? Precisely, the great virtue of this engine: that it represents a paradigm shift. The build platforms have been optimized for radial motor manufacturing processes and changing everything to accommodate an axial flux motor would involve a considerable investment. For the world of high performance, these engines are already a reality, but for the everyday car they still feel a bit far away. Images | YASA In Xataka | While Europe is thinking about what to do with the electric car, China already knows how to remain a leader in 2040. This is its plan

an AI-based search engine

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I am one of those who likes to organize vacations from start to finish and every year the search begins in the same place: flights. Skyscanner is my reference website, but now a tough competitor has just emerged. Google just launched its AI flight search engine worldwide and it does so at a striking moment in which the European Union accuses it of abuse of a dominant position, precisely because enhance your travel tools. Google flight deals The truth is that they haven’t put much thought into naming their new tool. Flight offers or Flight Deals live within the already known Google Flights. If you enter, you will see a notice that tells you “Do you have flexibility? Discover the best flight deals with AI”, from there you can access this new search section. You can do searches like this. Instead of having the classic fields of origin, destination and dates, here we only have a text field where we can do searches with natural language. For example, I have asked you to suggest cheap destinations where you can eat well for a few days of vacation that I have at the beginning of the year. We can also fine-tune with various filters such as passengers, the class in which we want to fly or if we do not want to make stopovers. I find it to be a pretty useful tool if, like me, you have a few days off and aren’t sure where to travel. Instead of looking at destination by destination, you can give it the key information and let it search for you. Of course, there is still room for improvement. In my case, he has not clearly understood the dates on which I can travel (I told him between January 1 and 5 and he suggested flights starting on the 5th). Skyscanner gives us the option to select “anywhere” as a destination and then filter by price. The results are very similar to those we obtain with Google’s proposal, but Flight Offers allows us to make a flexible and at the same time more specific search. In Skyscanner it only allows us to enter the exact date or explore an entire month. Google’s tentacles and dominant position Google entering new market niches is not something new. The company’s strategy involves integrating more and more functions into its search engine and offering specific search and comparison tools, even if it means threatening the business of others. We have the most recent and striking case with the AI Overview integration in the search enginewhich is reducing visibility to the media from which this AI draws to give its answers. The result has been traffic drops of up to 50%but Google keeps going and they have even launched the AI Mode. If we look back, there have been many more similar cases. In the early 2000s there were many websites where we went to make currency or unit conversions, but when Google integrated it directly into the search engine, there was no longer a need to enter those websites. There are cases that have ended in fines for Google. This is what happened when they started showing Google Shopping results at the top, burying the results from other websites. The European Union ended up fining the company for 2.4 billion of dollars for abuse of dominant position. Also They had to pay 465 million euros to Idealoone of the platforms affected by these changes. In the spotlight The announcement of Flight Offers comes at a somewhat delicate time. Google is being investigated for a new antitrust case in the European Union, specifically in the online travel sector. He is accused of unfairly favoring services like Google Flights and Google Hotels in the search results. The fine could reach up to 10% of your annual income. Google responded to the accusations and made changes to their services to comply with the Digital Markets Act, also known as DMA. Among these changes was the inclusion of a box at the top with links to specialized platforms, hotels and airlines. However, Google took the opportunity to show its disagreement, ensuring that these requirements harm European consumers because it forces them to use “cumbersome solutions.” Images | Google In Xataka | Microsoft 365 will have cheaper versions around the world. It is the result of antitrust pressure from the European Commission

characteristics, price, engine, charge, autonomy and technical sheet.

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“The Cayenne Electric marks the beginning of a new era for Porsche.” This is how it starts release that the German company has shared to detail the characteristics of its new SUV. And although it is a speech that sounds familiar to us from any presentation of any type of product, in this case it could not make more sense. On Halloween, Porsche presented its resultsand the figures were not good: losses of 967 million euros when, in 2024, they had had profits of 4,000 million. What has happened in these twelve months is that China has revolutionized the car scene with their electric. The Taycan has not been enoughwe had to react, and the answer is this Porsche Cayenne Electric. Why does an electric car have less autonomy than advertised? And it combines three elements that work: it is an SUV, it is electric and it is Porsche’s best-selling model. The new 100% electric Cayenne It has rained a lot since Porsche will launch the Cayenne in September 2002. It became the dream of many as it was one of the cars that James Bond could drive in the video game ‘all or nothing‘, and also the one preferred by the masses. The SUV has maintained its visual identity throughout the generations, and the electric one does not change too much a formula that has been proven to work. It is a little bigger: 55 millimetersto be exact. It measures 4,985 mm long, 1,980 mm wide and 1,674 mm high. The difference between the previous model and the electric one is greatest in the wheelbase, which is now 3,023 mm (13 millimeters longer than the previous one). And the trunk has a capacity of 90 liters for the front and between 781 and 1,588 liters in the main one, depending on how we configure the seats. If some sensations of the brand’s sportiness were already transmitted in the fuel models, in the new Cayenne Electric Porsche points directly to the Formula E. Before we get into that, it will arrive in two versions. On the one hand, the Cayenne Electric as access to the range: All-wheel drive. 408 HP (300 MW) in normal mode. 442 HP (325 MW) in Launch Control mode. Acceleration 0-100 in 4.8 seconds and maximum of 230 km/h. On the other hand, the Cayenne Electric Turbo: All-wheel drive. Up to 1,156 HP (850 MW) with Launch Control and 1,500 Nm of torque. In normal mode, 857 HP (630 MW) with ‘Push-to-Pass’ function that activates another 176 HP for 10 seconds. Acceleration from 0-100 in 2.5 seconds, from 0-200 in 7.4 seconds and maximum of 260 km/h. In addition to the power that each one delivers, there are important differences in both cooling and regeneration. The Turbo model, to withstand that power, has a direct oil cooling system for the rear axle motor. The goal is to ensure continuous high power. The ‘normal’ Electric model wants to be more efficient, and for that it has an energy regeneration system that returns charge to the battery with a power of up to 600 MW during braking. They claim that, in daily driving, around 97% of braking operations can be managed solely by electric motors. To get that one-pedal drive, wow. Both have adaptive air suspension as standard, but then there is the universe of extras. Both can be equipped with rear axle steering, something that turns the rear wheels 5º. Screens to power Inside, as it could not be otherwise, LEDs and screens reign. Even Mazda has given up on this and Porsche has ambient LEDs, a panoramic roof with variable light control and the aforementioned screens. On the front we have what they called Flow Display: a curved OLED panel integrated into the center console. It is complemented by a 14.25-inch fully digital instrument panel and a larger 14.9-inch instrument panel for the passenger. On the moon we have a head-up display that projects an effective 87-inch screen, showing information about what we have up to ten meters in front of the vehicle. Now, they have made an effort to comment that the most used controls, such as the climate control and the sound system volume controls, are physical. These screens are customizable using widgets, and we can also control some options using voice commands. They ensure that the software has a system of AI that “understands complex and interrelated queries, recognizes context and responds like a real interlocutor.” Arrives with ‘MagSafe’ Let’s go with the battery. This is a newly developed 113 kWh battery that allows a combined WLTP range of up to 642 km for the Cayenne Electric and up to 623 km for the Turbo model. For charging, it incorporates 800 volt technology with direct current charging capacity of up to 400 kW. According to the company, in these ideal conditions, it allows you to go from 10% to 80% in 16 minutes. In 10 minutes, you should have a range of 325 kilometers in the Cayenne and 315 km in the Cayenne Turbo. Now, the most peculiar thing is its inductive charge. It’s another extra, and one they focused on during the presentation at the IAA in Munich in early September. It is a platform on which we align the car so that it begins to charge with a power of up to 11 kW. You simply have to attach the plate to the ground and, when we park on it, the process begins. Price and launch of the Porsche Cayenne Electric Once the presentations are made, it’s time to look at the portfolio. The company has commented that orders are now accepted for the new model, which will arrive in the two aforementioned versions at the following price: Cayenne Electric: 108,296 euros. Cayenne Turbo Electric: 169,124 euros. And if you don’t want an electric one, Pôrsche assures that they will continue developing the Cayenne with hybrid and combustion propulsion systems “well into the next decade.” Of course, without additional details. … Read more

YouTube can end up becoming something more important for Google than your search engine

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The race to dominate the AI It has many legs And, one of them is undoubtedly developing The perfect search engine. There is also a clear intention of several technological giants by Destrone Google in one of your most prolific businesses. However, Google is not passed without doing anything while the AI ​​career advances by leaps and bounds. In fact, it has an ace in the sleeve that perhaps few have seen coming: YouTube. And it is that the video platform could become the most powerful weapon of the company to continue growing in AI. The searches conquer. Google knows that artificial intelligence can be an existential threat to its search engine, the main source of income of the company for decades. That’s why he has been vitaminating Gemini and joining his abilities to Search through summaries with Ai overViews either The full search engine with AI that the company plans to launch soon worldwide. Meanwhile, chatgpt and other language models eat the toast with very useful capabilities for users, such as being able to answer user questions directly While searches are made On the Internet without clicking links or advertising. A perfect shield. However, YouTube works radically differently, since here the AI ​​is not a threat, but A competitive advantage. And while the search engine must deal with chatbots from other companies, YouTube can use AI in its favor to generate more content, improve its recommendations algorithm and, above all, multiply their monetization opportunities. All this knowing that it is a platform without any serious rival to date. Video against text. Analyst Ben Thompson, from the specialized media Stratechery, Point out That video is an inherently more monetizable format than the text, and the recent history of social networks demonstrates it. Twitter, Facebook and Instagram began as text and photos, but they have all ended up focusing on the video because it is what really hooks most users. Tiktok understood from the beginning: The most addictive content does not come from your contact network, but from an algorithm that shows you the most entertaining videos, wherever they come from. And YouTube has been doing exactly for almost two decades. Numbers that speak for themselves. YouTube It is the most watched streaming service on televisionsahead of Netflix. It is the dominant mobile application and computer for video consumption. And, above all, he has paid More than 100,000 million dollars to creators in the last four years. That figure does not even include the income that creators obtain for collaborations with brands, which usually overcome what they earn by advertising. YouTube is no longer just a platform, but an entire economy AI as an accelerator, not as a threat. Google is integrating the technology of its Deepmind division directly on YouTube, and the results are promising. The platform He has just announced tools based on I see 3its video generation model, which allow any user to create clips for YouTube Shorts from the mobile and for free. The result? A content tsunami generated by AI That, although mostly it will be irrelevant, annoying and ends up subtracting authenticity from the platform, it will also generate more videos in less time and, in large part, their tools can be used so that creators use them to generate really good videos. And YouTube already has its own algorithm to separate the grain from the straw. Each element of a video is a business opportunity. But Google’s master play with AI on YouTube has nothing to do with creating videos, but by monetizing them. The company has started trying A system that uses artificial intelligence to automatically identify products that appear in the videos and label them at the exact moment in which they are mentioned or shown. “Each element of each YouTube video is on its way to becoming a monetizable surface,” assures Thompson. Imagine to see a video of home reforms and be able to buy with a single click any tool that appears, even if it is in the background. It is the humid dream of every marketing giant. An invisible giant. Sometimes we forget YouTube. In fact, many analysts, including Thompson, who even He recognizes itThey have underestimated the platform for years. Most people prefer to consume entertainment in video and YouTube format have always been there, growing unstoppable and sometimes even invisible. The finish line, applied by Google. Thompson already He warned months ago about the potential of the AI ​​to convert each content pixel into advertising inventory, but then thought of a goal. The irony is that Google, who arrived late by offering the mass public tools of generative after Bard’s disastrous launchit is now who has arrived first with this technology. As assures Thompson, goal must still develop the necessary models and infrastructure; Google already has them working. Cover image | Google and Collabstr In Xataka | The MIT has studied the impact of AI on companies. Its conclusion: only 5% of the time changes some really

Copy China and stuff them a combustion engine

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The small electric car has a pure physical problem: the batteries are small. And that limitation defines everything. Define so many things that, precisely, make the best option to decide for an electric car in the least attractive to the general public. Because a too small battery forces too important restrictions. Solution: Embute a combustion engine. And the next to do it is Hyundai. That? Yeah, Hyundai has confirmed A presentation for investors that in 2027 will have an electrical model of extended autonomy. A REEV or, what is the same, a completely electric car that uses the combustion engine as a way of assisting the car when it runs out of electricity. What differentiates it from a PHEV? The PHEV are plug -in hybrids They can adopt different schemes. The most logical thing is to have a car with an electric autonomy of more than 50 kilometers that prioritizes this aspect within the city and behaves like a hybrid to use (“to the Toyota”) outside it. The plug -in hybrid, in addition, usually combines its electric motor and the combustion to, relevant, increase the power of the set. Traditionally they have been cars that in hybrid mode prioritized the combustion engine on the electric and had that “kick” of the electric in case of trouble. That is, it was the electric one that supported gasoline. Things are changing. But in recent years, the combustion car scheme, hybrid, plug and electric hybrid has changed. This is because the borders between these four technologies have been diluted. The obligation to have A hybrid car of more than 80 kilometers of autonomy To collect the disappeared help to purchase in Germany has helped the plug -in hybrids increase their battery more and more. And has also resulted in various solutions. Renault, for example, has a scheme where the car can act as series hybrid or parallel. What does this mean? To simplify things a lot, the combustion engine can move the wheels but can also act as an electric generator that feeds the battery and it is the latter that sends electricity to the electric motors that end up moving the wheels. This last option has two main advantages. The first is that the touch of the vehicle is very similar to that of an electric car, with a softness of this technology. The second is that the engine works in the most efficient rank of revolutions, which allows it to get a higher fuel performance. What is a Reev? In the background, it is a plug -in hybrid. But to understand it you have to scratch a little further. The ultimate goal of an extended autonomy electric is to use it as if it were an electricity the vast majority of the time. The combustion engine is only there to help so its power is usually low. It is an emergency tool. The advantage for a small electric electric is that the car can be used in completely electric mode every day. The combustion engine does not come into operation, it only remains hidden under the hood. The case may, the client can leave the city without fear of autonomy. The most efficient thing is to load the car and use it as an electric but if necessary, gasoline is there to act as a generator. This is the case, for example, of Mazda MX-30. In this case, the car uses a rotating engine for a vehicle designed by and to be used as an electric. The newspaper is not only an eccentricity of Mazda, it also allows the Japanese company to mount a Really Powerful Motor (74 hp) For a minimum space, adding very little weight and with hardly any vibrations. All these aspects are differential in a rotating engine. Arriving from Asia. Mazda’s case is not unique. In Europe we have seen it with the BMW I3 RexFor example. But there is a clear trend from Asian manufacturers to produce extended autonomy electric. To Mazda and now to Hyundai, You have to add Leapmotor To give only one example. And it is that among the Chinese manufacturers is usual See extended electrical autonomy versions. It is a very attractive solution for those who aspire to use the car in its vast majority of the time in city but need to count on the assurance that they can go beyond. By references, there are numerous in the market. There are options for Li Auto, Aito or Changan (the company that has produced the Mazda 6e). It has even been rumored that one of the next Xiaomi models could come with this technology. Why is it especially interesting? The electric car, as we said, has a serious problem with size. If you just want the car to move through the city and assume it that getting it out of there can be A small torture even though in few occasionsthe electric is the perfect option: without noise, without vibrations, an instant couple and a ridiculous consumption. But who is looking for a small and cheap car, the battery is the main impediment to reduce the price or, if necessary, to have sufficient autonomy to, if necessary, to have that “electric car for everything”. With an extended autonomy electric, Hyundai ensures that it can have a lower cost car and with the same performance as an equivalent electric one but with half of its battery. Thus, in fact, he has demonstrated it in a presentation with images such as those that can be consulted in Insideevs. Europe? The big question is if we will see this version in Europe. At the moment, we know that Hyundai has opted for this option for the American market and, in fact, has been in New York where he has made his presentation. The presentation letter is clear: autonomy of 900 kilometers. You have to understand that in the United States The recharge network is poorer and less dense that the European, which is further … Read more

The links lived their peak with the Google search engine. Now that same search engine is killing them

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Google’s results page was an ode to web links. It was the ultimate expression of That basic information unit That was the Internet cement. Now that cement is getting rid before our eyes, and the fault is an AI that is transforming everythingincluding the famous search engine. That is bringing many consequences. The funny thing is that Google has been with contradictory speeches that on the one hand they seem to make it clear that everything is going well and that on the other they point to a potential problem. Where I said, I say Diego Liz Reid, the head of the Google search engine, He published an article In early August in Google’s official blog. According to her, the click volume generated from the search engine had remained “relatively stable” Regarding the same period last year. In May Nick Fox, another Google manager, explained In the podcast ai inside that “from our point of view, the web is thriving.” The same then claimed Pichai, CEO of Google, which In an interview In Decoder he indicated that the search engine “is definitely sending traffic to a wide variety of sources and editorial groups.” John Mueller, another of the company’s managers, He stood out that the clicks that generated the summaries of the “AI Overviews” of Google were “of higher quality” despite the fact that the studies confirmed that the average traffic on websites had fallen about 35%. However Some documents Recently obtained thanks to the US antitrust trial against Google they have revealed another reality. In them the company admitted that “The open web is rapid decline” That first statement against Google’s traditional speech that “everything is going well” with the web was seen these days accompanied by another equally worrying. The Penske Media editorial group – magazine editor like Rolling Stone or Variety— has sued to Google precisely for using AI summaries on the results page. These summaries collect information from various media and then present it to users directly as the answer to their question. And in doing so, they allege in demand, users They do not see the need to go to the original source. The creator of the content, therefore, runs out of traffic and unable to monetize it, especially through advertising. In The Wall Street Journal They quoted The words of José Castañeda, spokesman for Google, who responded to the demand stating that «with AI Overviews, users find the most useful search and use it more, which creates new opportunities to discover content. Every day, Google sends billions of clicks to websites from the entire network, and ai overViews send traffic to a greater diversity of sites. We will defend ourselves against these unfounded accusations. “ However, Markham Erickson, one of Google’s managers in legal material, explained that what is happening is that people are changing their way of looking for information: “The 10 blue bonds serve the ecosystem very well, and it was a simple value proposal (…). We are not going to leave that model. We believe that model has its usefulness. It remains an important part of the ecosystem. But user preferences and what they want are also changing. So, instead of answers based on facts and 10 blue links, They want more and more contextual responses and summaries. We want to be able to offer that too, while leading people to valuable content on the Internet. ” Online media, in danger A study by Press Gazette has revealed the evolution of web traffic that the 50 main media between August 2024 and August 2025 have had. Of all those media, Only five managed to grow in traffic From one year to another. The rest has fallen, and in some cases extraordinary: Source: Sherwood News graph with ados by Press Gazette. In that worrying classification you can see how even media such as The New York Times have lost 7%of its traffic, but the thing is much worse for CNN (38%less), The Washington Post (40%), use today (34%) or Forbes (50%). The falls, coming from a statistical analysis of Similar Web, are terrible and show a clear reality: that the traffic that Google previously came thanks to the links is being lost. And it is being lost because of the simple reason that the Google search engine is displacing the links to the background. The traditional results page is no longer full of links, and instead The first thing that one usually see is a summary generated by AI in which Google collects information and then condensate it and give it chew to the user. Of the search engine that gives you links to which he talks with you Things seem clear to Google, which first offered the AI ​​overViews generated with AI and that is gradually expanding the deployment of Ai mode, his “search engine in conversational mode” which is basically a perplexity or a chatgpt Search. Logan Kilpatrick, head of Google Ai Studio and Gemini’s API, indicated how the new AI Mode already has a new URL (Google.com/ai), although said conversational search engine does not work at the moment in all regions. In Spain it is not available, for example, but the simple use of a VPN allows you to use it without problems. A verified x user called Burkov replied saying that this mode of ia should be the default search engine, to which Kilpatrick replied With a simple “soon :)”. Two days later, yes, clarified That answer pointing out that “I was not saying that AI Mode will replace the main search engine.” Another Google manager too He wanted to clarify that Kilpatrick’s response wanted to say that they would soon be available to those who wanted to use it. As they explained In Search Engine Landthat AI Mode becomes the Google default search engine implies great changes in the way the contents were located. Before SEO allowed trying to position these contents, but now we will be at the expense of an AI system that will … Read more

His great engine to capture the young vote

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American conservatism has just lost one of its great foci and a rising value, especially among the younger public. Yesterday Charlie Kirk received A fatal bullet while participating in a massive act in Utah. His death, at 31, intensifies the Escalation of violence That American politics seems to be living, but also has another consequence for Donald Trump: he deprives him of one of his great buzas to capture the young vote. And its importance was clear in the 2024 elections. What happened? That the American political chronicle has just added a new dire date: on September 10, prelude to 11-S and (from now on) the day of the murder by Charles James Kirk, Aka Charlie Kirkone of the headlights of the Maga and ‘anti woke’ of the US, especially among young people. The news runs as the gunpowder through social networks and media around the world since yesterday: while participating in a massive act at the University of Utah Valley, on the outskirts of Salt Lake City (Utah), a stranger unleashed a shot to Kirk in his neck. He did not survive. I was 31 years old. I was married. And leave Two childrenSarah Rose, a three -year -old girl, and a boy of just 15 months. Click on the image to go to Tweet. Why is it news? Basically for two reasons. The most media and less relevant are the details of the murder itself and what surrounds it. Kirk was killed at a distance while participating in a public and massive act, a format to which he was accustomed and during which he had no qualms about debating with the public. In fact when he received the shot, Kirk was arguing about cases of mass shootings in the US. He influencer conservative was a firm defender of possession of weapons and in one of his podcasts he reached launch a proclamation That today sounds almost prophetic: “It is worth paying, unfortunately, some deaths for firearms every year so we can have the second amendment.” Is there more? Yes. In addition to crying Kirk’s death, remember who he was and what he did in his brief life, right now the US dedicates himself to something else: identifying his murderer. And that search has generated more expectation around crime. Utah’s governor has not hesitated to describe what happened as “Political murder” And ensures that the authorities work with the hypothesis that the criminal acted alone. In the hours following the murder there were several information (and denials) in which there was talk of an arrest. Even the FBI said they have a possible suspect or “person of interest.” The truth is that the hours advance and the authorities have not yet given the person in charge. Who was Kirk? That is the second reason why Utah’s crime is having so many impact. Kirk may be young (in October he would turn 32), but had managed to become a key figure of the Maga and ‘anti woke’ movement, in addition to a person very close to the Trump clan. The president has lamented his murder (like his predecessors and other political leaders, both republicans and Democrats) and has asked that the flags of “All buildings” from the US wave at half -mast in Kirk’s memory. The closeness between Trump and Kirk dates back to before the return of the Republican to the White House and has been evident several times: they have participated together in public events and Kirk He attended the inauguration of the Republican leader in January. It could also be seen during The controversial visit That the son of the president, Donald Trump Jr., did Greenland at the beginning of this year. “The great, even legendary, Charlie Kirk. He has died. No one understood or had the heart of young people in the US better than him. He was loved and admired by all, especially for me,” He said goodbye Trump of the young man in Truth. “The condolences of Melania and mine to her beautiful wife, Erika, and her family. Charlie, we love you!” Why this relationship? Personal affinities on the margin, there is something undeniable: Kirk was an important Maga asset and a rising value between American conservatism. One that contributed to Trump’s return to the White House. Kirk added 5.6 million of followers in X and 8.8 On Instagram, he was a reference in the Fox News chain, he shared his reflections in the podcast ‘The Charlie Kirk Show’ (whose episodes generated between 500,000 and 750,000 downloads) and published several books, including ‘The Maga doctrine’. If by algosobresalió Kirk was however for orchestrating a network in which Trump found valuable electoral support. Maybe your greatest legacy is TURNING Point USA (TPUSA), an organization that promoted in 2012 with activist Bill Montgomery and is basically dedicated to promoting the conservative ideology in US schools, schools and universities. As remember in The conversationJared Mondschein, from the University of Sydney, Tpusa started with a revenue of just $ 78,000 and has managed to grow up to 85 million dollars last year. “Outside the digital world, Tpusa is present at more than 3,500 campus, with more than 250,000 members members and more than 450 empelled and partial time”, ” Mondschein points out. In addition to TPUSA, Kirk involved and promoted other conservative organizations, such as Students for Trump either TURNING Point Action. Why is it important? Because thanks to his acts and platforms Kirk managed to become an influential magic voice, especially among the youngest, who played an important role in Trump’s re -election. The data of Circle either The Civis Center They show that, although Kamala Harris managed to monopolize greater youth vote, the Republican grew in that segment. Yes in 2020 47% of the electorate Young was declared a democrat compared to the 30% who identified Republican, in 2024 those percentages were already at 42 and 39%, respectively. Pew Research too identified An increase in republican support in 2024 among the youngest electorate. While the … Read more

Your classic search engine is blurred to give way to searches for AI

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The transformation is underway. Millions of people around the world are seeing how a New button on Google’s home pagethat same that has marked the internet pulse for decades. It is not a secondary addition or a tab that goes unnoticed. It is the new Ai mode. With this movement, artificial intelligence becomes the protagonist of the search experience, displacing the classic formula which has defined the search engine since its origins. And with this there are changes that not only affect users: they also challenge the information industry and Google’s own business model. From the links to the answers: a jump that changes the rules Ai mode is available, for the moment, only in English, Although its global deployment has already begun. For those who press the aforementioned button, the search engine will stop functioning as until now: the consultations no longer show the lifelong links, but in responses prepared directly by the AI. The land had already prepared with the Google ai overViewsgenerated summaries that occupy the most visible part of the results page. If a couple of years ago you were looking for something like “Cafeterias in Paris with good wifi and quiet corners to work”, Google showed well positioned pagesRecommendations in blogs or forums, and some Google Maps block. Example of results with Google Ai Overviews With the Overviews the dynamics changed: before reaching the links, the user was a summary created by AI as the following: “To enjoy a modern Parisian experience with good wifi and quiet workplaces, consider X place. For its modern environment. X place It also offers a cozy atmosphere. ” Thus the tool responded, linking to the sources he had used to elaborate the generative summary. That jump placed the information processed and summarized in the foreground, but also opened a debate: AI can be wrong. His “hallucinations” They have already left uncomfortable holders, from non -existent presidents to poorly cited years. On the other hand, the impact was immediate: less traffic for content creators, less advertising impressions. And this also reaches Google, that still controls much of the advertising that is inserted in third -party sites. With that context, the launch of AI Mode is another step in this direction. Press the new button, The list of life results disappears. If we repeat the search for Parisian coffee shops, the answer is no longer limited to a contained recommendation. Now a more elaborate compendium is shown: coworking spaces, specialty coffees, interactive maps, quiet areas to work and even practical advice on how to find the best options. Example of results with Google AI Mode In the desktop version some links continue to appear in a reduced module to the right, but the message is unequivocal: Google wants you to solve everything without leaving its ecosystem. The experience is conversational. You can ask for a specific place, ask for comparatives or add nuances, and The system keeps the thread of conversationfeeding on the web to give you the answer. Google summarizes it on its official page: “Are you trying to understand a new topic? Are you looking for specific recommendations? Do you need help to decide between two products? Just ask us.” All this works with Gemini 2.5 In its standard version, although users can access Gemini 2.5 Pro Reasoning capabilities. With AI Mode and AI Overviews, Google takes a radical turn: the search ceases to be a catalog of links to become a response system. And that transition not only redefines how we find information, but opens a new chapter in The balance between the open webthe creators of content and the giant who, to a large extent, controls the entrance door to the Internet. Images | Google | Screenshots In Xataka | Tiktok stole the searches, Depseek beat them in Ia: Baidu discovers that being “the Chinese google” is no longer enough

Reddit wants to be a search engine driven by AI. It has all the meaning of the world

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Reddit has released its last figures, closing The most profitable quarter in its history with income that has grown by 78% year -on -year up to 500 million dollars. But beyond the figures, the platform has also shown interest in turning its business with an idea that could well function as an alternative to a google focused on the search for personal experiences. And Steve Huffman, CEO of the company, wants to convert Reddit in a search engine reference. The commitment to the human in the era of AI. While the rest of the Internet is filled with artificially generated content, Reddit has done exactly the opposite. His CEO, Steve Huffman, summarize it Perfectly: “AI does not invent knowledge, learn from us, from real people sharing real perspectives.” And for many users, Reddit has become a kind of refuge of those who seek human experiences and opinions. Numbers that show it. Reddit’s native search already has 70 million unique weekly users, while Reddit Answersits search tool with the launched in December, has gone from 1 million to 6 million weekly users in just a few months. Its proposal integrates generative artificial intelligence to navigate among the experiences, advice and tutorials that the portal houses, an alternative that at the moment seems to be convinced to users. Google: “blah blah bla reddit”. All We have ever done it: Write our consultation on Google followed by the word “Reddit”. And it is that over the years we have seen how Google has become a space loaded with content generated with AI, sponsored articles, and, ultimately, results that do not effectively solve the user’s consultation. With The summaries generated by Google More of the same. Many users value the experiences of other users, and that is why the fact of finding a solution to a technical problem from Reddit is so effective. And there will always be someone who happened to you. An integrated search engine. Reddit is not formed to be the final destination of Google searches. Huffman wants That users think directly on Reddit as a search engine. The plan is to integrate Reddit Answers with the traditional search for the platform and convert the search into a central feature. “We are going to unify the search experience and we will put it on the front line of the application,” explains the CEO. Reddit’s transformation. The platform has seen how traffic from Google “varies week by week” and Huffman Recognize which was “an obstacle” during the last quarter. With Google more and more determined to give direct answers with AI instead of links, Reddit needs to ensure its future reducing that dependence. Paradoxically, while signing Millionaire agreements To license your data to Google and Openai, you are building your own competitor. And now what. Reddit is already 20 years old, but his IPOUBO In 2024 he has given him a second youth. The platform has shown that it can monetize both its traditional advertising business (which is 93% of its income) and its human data treasure. And in the future in which it seems that the artificial on the Internet will predominate, to have a portal where ‘the authentic and the human is a very lucrative business. Cover image | Reddit In Xataka | In 2011 someone published in Reddit “A858”. Fourteen years and thousands of messages later, the mystery is still disound

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