easy

Overcoming our brain when making the purchase is not easy. Some researchers have developed a tool to achieve it

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“Codazo theory.” It’s how we could translate Anglo -Saxon expression, “Nudge Theory”, Which refers to the study of actions focused on giving us A “little push” Towards a specific decision. The concept is especially used in the context of the behavioral economy, That place where the economy is mixed with psychology. We know that companies often resort to these “pushcins” to lead us to purchases that generate more benefits but can we use this tool to improve health? Digital tool. The answer is yes, and there are many researchers who work to develop this type of tools. The last It has been developed By a team of Duke-Nus Medical School and it is a digital tool that aims to facilitate the task of choosing healthier products in our purchase on-line. An imperfect system. Choosing healthier food products is not always easy. Yes, we can always make sure that our purchase car is full of fruits, vegetables and other basic foods to cook at home, but this option is not always realistic. Labeling systems such as Nutriscore They can help us choose better, but they have Important limitations. The first is that evaluating the healthy of a product in a simple index is not always easy and sometimes leads us to important inconsistencies. The second, that this index must compete with marketing strategies that seek to buy a product, regardless of how healthy or ceases to be. Beyond labeling. To exceed these limitations, Duke-Nus’s team designed a digital tool destined to facilitate a purchase on-line better informed at nutritional level. This tool complemented the information available on the Internet purchase page, adding additional information. This additional information included a traffic light based on the index Nutriscore of products, complemented with other tools. First, the page ordered the products based on this index, first showing the healthiest products instead of doing it alphabetically. Second, the tool incorporated the follow -up of the products in the purchase car, indicating what proportion of food was labeled as green, yellow or red. Third, the digital tool also showed healthy alternatives (with similar prices and characteristics) to selected products. Studying alternatives. The team tested the tool through an experiment. They asked a group of participants to make three purchases on-line over three to six weeks. Some of the participants used this tool, while others used the conventional portal. The team observed that the purchase cars of the people of the intervention group scored better in the nutritional index. They also contained less calories, less fat in total and less saturated fats, less sugar and less salt. The details of the study were published In an article In the magazine American Journal of Preventive Medicine. Public health issue. By will or necessity, there are many people who seek to eat healthier, and that begins in a healthier purchase. Achieving it for oneself is not easy, but it is not to help these people without falling into prohibitions and Tax Methods. Here is like the behavior economy and Nudge Theory They can help us: the same tool often used to take us to more advantageous options for sellers can also be used to improve the health of consumers who wish to improve their diet. In Xataka | The three expert tricks so that they do not lead you with food labeling, according to one of the country’s biggest specialists Image | Lothar Boris Piltz

A 54%tariff, an iPhone of $ 2,300 and no easy output for Apple

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Trump has announced A tariff pack He has shaken the markets and put Apple in the spotlight. The company, which manufactures most of its devices in Asia, faces 54% tariffs for products from China, 46% for Vietnam, and 26-27% for India. Just the countries where it has concentrated its production. Apple opted for diversify its manufacture After Trump’s first presidency, but this strategy It has been counterproductivesince the new tariffs affect precisely all their production centers. There is no escape. It is the same that has happened To another company closely linked to Apple: Nike. Why is it important. The Impact for Apple is double: financial and industrial. The company depends on its devices to generate 75% of its almost 400,000 million dollars in annual income – the rest comes from services. This tariff imposition could increase its annual costs by about 8,500 million dollars, reducing its benefits in approximately 7%. Its action – like those of many other technological ones, although Apple’s even more – has noticed, with a 9% drop and another 5% in the Premarket Friday. And now what. Apple’s options are limited and none is ideal: Absorbing tariff costs, which would erode their profit margins, which are so baggy (around 25%) as sacred for directive and investors. Move consumers cost through important price increases. And Apple has a much less elastic demand than the rest of the brands, but also average prices closer to the limit that the client can assume. Combine both strategies, distributing the impact and waiting for the result to be as favorable as possible to your interests. Another option is to get a tariff exemption such as the one already obtained in Trump’s first legislature. In figures. The analysis of Rosenblatt Securities project that Apple would need to increase the price of its devices to 43% if you wanted to keep your current margins. This would mean: A iPhone 16 base would go from $ 799 to $ 1,142. A iPhone 16 Pro Max With 1 TB of storage could reach $ 2,300 (from 1,599). Even the iPhone 16Elaunched in February to $ 599, it would rise to $ 856. The context. Apple has cultivated a relationship with Trump for years that allowed him to avoid tariffs during his first administration. Tim Cook attended Trump’s inauguration and promised large investments in the United States. And has received Trump’s presidency With much better predisposition than in 2017. In February, Apple announced an investment plan of 500,000 million dollars In the United States, including a plant in Texas and 20,000 jobs in research and development. However, he has not achieved the exemption he obtained in 2018. The background. Cook has commented several times Apple’s difficulty to produce in his own country, referring among other reasons to the scarcity of the type of qualified personnel in something so specific. Apple, despite its enviable position in inertia of income, margins and stock capitalization, was already coming from some previous turbulence. For example, iPhone sales without expected growth or His difficulties with the implementation of his AI. Now, a tariff crisis. In summary. The clash between the Trump administration and companies such as Apple (but not only Apple) is a clash between two opposite ways to see the economy: the national protectionism of the first and the optimized globalization of the second. Looking ahead to the consumer, the message is clear: we can prepare for some more expensive iPhone. In the face of Apple, less margin to innovate for the reduction of its benefits. In any case, it will depend on what the company’s response is, if you get an exemption or if there is negotiation in extremis before April 9. In Xataka | China has taken less than a day to respond to tariffs: 34% for all US products Outstanding image | Xataka

There are European companies that want to become independent from the clouds of Amazon, Google and Microsoft: they will not have it easy

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Cloud computing services such as Amazon Web Services (AWS), Google Cloud or Microsoft Azure have become fundamental tools for governments and companies of all sizes in Europe. Logic is simple: instead of investing in their own servers, they can access powerful technological resources under a payment model for use. It is a scheme that has given good results for years, but in recent times certain inconveniences have emerged. To the costs, which in certain cases are higher than expected, new concerns of geopolitical nature are now added. These concerns began to gain strength with the return of Donald Trump to the White House, and are taking some actors in the old continent to consider a change of course. Europe begins to look beyond the United States A little over a week ago, about a hundred European organizations They signed an open letter Aimed at Ursula von der Leyen, president of the European Commission, already Henna Virkkunen, EU digital manager. They claim “Radical actions“To reduce the dependence on foreign digital services. The document urges to bet on local solutions, covered by hardware to cloud platforms. Practically in parallel, the Parliament of the Netherlands approved eight motions that ask the Government to replace the software and hardware of American origin for solutions developed by local companies. The intention is to sign new contracts with Dutch suppliers that offer equivalent services and, in a broader look, reinforce the country’s digital sovereignty through a national cloud based on local technology. In addition, as Wired points out, European suppliers such as Exoscale – a company based in Switzerland – are registering a notable Increase in demand of their services, promoted by customers who seek to move away from the American cloud giants. According to his CEO, Mathias Nöbauer, even in Denmark there are companies that are distanced by tensions between the Trump administration and the Danish government For the matter of Greenland. There are still no signs that European governments and companies are moving in mass to local alternatives is happening right now, although as we have seen, there are several initiatives underway and some actors taking the first steps. An exodus would be bad news for American technological ones, who have adopted several changes in recent times to protect European clients and prevent them from fleeing to other platforms. In this context, some foreign companies have begun to install servers within the European Union with the aim of ensuring that the data is stored in Community territory. At the same time, security systems have been implemented that limit access exclusively to the clients themselves. As we mentioned before, cloud services are the basis of many fundamental components that work without pause. A complicated task from where he looks at her Change the cloud supplier It is not a simple decision. Beyond whether it is an American or European platform, every migration process implies a high workload, possible interruptions in operations and meticulous planning. To this are added specific risks, such as the loss of data or compatibility problems between systems, especially when the architectures are not aligned. Even in ideal scenarios, where everything goes as planned, the process can be more than desired. The necessary time will depend largely on the size and complexity of the organization, as well as the services involved. In companies with critical operations, a provider change requires more than will: strategy, technical resources and sufficient margin to absorb any unplanned impact is needed. Images | Alexandre Lallemand | DC Studio In Xataka | In full tariff war, the EU has found a weapon to press the United States: soybeans

30 easy hairstyles with which to hit safely in 2025, according to the hairdresser María Roberts

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Balletcore, Clean look, Brushing, Glass Hair, Sleek Bun… There are so many Anglo -Saxon terms that we use day by day to designate the Beauty styles that are trend, That confusion is logical. The beginning of a new year gives us the opportunity to make blur and new account. Of rescuing the hairstyles that were fashionable and stay and fix the foundations of those who arrive strongly. To do so and have the bets that will succeed this year well illustrated and definedwe have had the Professional Hairdressers María Roberts, founder of Studio25 and Madart Hair. She has told us what are The 30 hairstyles that we will see the most this year. We analyze one by one and contemplate the common link that exists among many of them. Do you accompany us? 130 © Gregoryrussellhair Jennifer Lawrence’s high polished ponytail The pigtails are going to be a trend this season. They will take to the height of the crown to create a effect lifting And, although they will be polished, as in 2024, this 2025 volume will be the protagonist. So they will be frequent Postizos to give density to the collected. 230 © Getty Images Nicole Kidman’s high -year -old sixties Postizos will also help create SESENT SETS like that of Nicole Kidman. These will continue to be seen sporadically but will not win, much less, land to the looks that breathe a more novel aesthetic. 430 © Gregoryrussellhair Nicole Richie’s ‘Messy Bun’ Those unstructured waves We will also see them in collected as is the case of this one by Nicole Richie. 530 © Gregoryrussellhair © Gregoryrussellhair The semi -grooved with Riley Keough curtain bangs The natural waves and the semi -gounted little produced They will be a sound trend this 2025 according to María Roberts. 630 © Gregoryrussellhair © Gregoryrussellhair The ponytail with Anya-Taylor Joy On the other hand, this 2025 we will see that many of the fashions of the 90s return and that is why The tapes and headbands will return. The expert recommends that you do them because, in addition to beautiful and trend, they are practices and help solve any Bad Hair Day. 730 © Chrisappleton1 The loose hair with broken wave and extensions of Drew Barrymore “The casual broken waves They will continue to be a Must From the season, especially for people who have curly hair and we can open it with the brush a little, “says María Roberts watching the wavy hair of Drew Barrymore. 830 © Chrisappleton1 The ‘Bob’ cut with tips inside Kim Kardashian Another favorite of the stylist this 2025 is this Bob tips of Kim Kardashian. The hairdresser calls it “ideal” and sets it as an unquestionable tendency of the year that begins. 930 © Aitanax AITIANA DEVECHAS TRANS The casual and somewhat disheveled braids They will also be a sound fashion. María Roberts says that both braids of three ends and spike braids will be taken. Above all, It will be important that disheveled front tufts remain. 1030 © Saracarbonero The Sara Carbonero hat braid Sara Carbonero has advanced Already to the trend of undone braids. She inspires us to tell you that we do not talk only about two symmetrical braids but also to carry only one with a tendency complement. 1130 © Sofiarichie © Sofiarichie Sofia Richie’s loose braid Depending on how you work the texture of your hair, that braid of Sara Carbonero can become Sofia Richie’s to attend an event. You decide whether to give it a casual air or polish the mane and contribute a more careful and sophisticated aesthetic. 1230 © Getty Images Sleek Hair ‘by Sofia Richie The smooth polished with line in the middle They will remain a trend, as confirmed by the expert. “If we add shine on top, Mirror effect Or that more careful hair feeling will be ideal, “he says. 1330 © Getty Images The semi -recognized with Tupé de Angelina Jolie The semi -grooved with volume will continue in vogue this 2025 but as long as they are very natural and somewhat more casual. 1430 © Getty Images © Getty Images Miley Cyrus’s high sponged bun What we told you in Angelina’s photo, will also happen, according to the stylist, in the case of the high buns. We will not pursue anything marked but collected with unpunished tufts. 1630 © Aitanax © Aitanax Color extensions with hair to Aitana layers The casual waves with blue Aitana extensions They will also be a trend. María Roberts confirms that the bangs are going to take a lot this 2025. especially those who are Open, do not condition hairstyles And there are well both with loose hair and with the hair collected. 1730 © Getty Images The undulating and ultravoluminous hair of Blake Lively The casual waves are a hairstyle that, according to the expert, “will never go out of style.” “Above all They are going to be slightly marked on the front And with a very natural texture, “he tells us. 1830 © Getty Images © Getty Images Lindsay Lohan’s discreet recognition What Lindsay has, according to María Roberts, are some married waves or found in the tips area. “They look very good, they are a very flattering hairstyle but in this case they are not marked from above but from means to tips,” he explains. “If, in addition, we accompany them with a semi -grid, with a clamp or rubber, it is very monkey,” he says. Recommends carding it a little and argues that it is a very trend bet It brings a lot of comfort. 1930 © Getty Images Emma Stone’s ‘pixie’ haircut “The Pixie They are ideal in people with a round face or with a fresh face. It gives a very youthful sensation but you have to know resort to expert advice Before making a precipitous decision. But it confirms, in the same way, that they will continue to be a trend. 2030 © Getty Images Selena Gomez’s Old … Read more

the easy tricks from the experts

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We all like to show off an impactful look. Whether with a mascara that leaves us with spectacular eyelashes, a shadow palette with vibrant colors or a beautiful finish glossythe eyes are always the protagonists. For this reason, we have brought together the best professionals to give us their infallible tips to get the most out of your makeup. 18 © yslbeauty ‘Lash Clash’, by YSL Beauty A look with 200% more volume and an extremely black finish? Yes, you read that right. That’s what Miguel Álvarez, YSL Beauty National Makeup Artist, says when talking to us about this product that is going to become an essential in your beauty bag. “Apply to the root starting at the inner corner of the eye, press the eyelashes in an upward direction for a few seconds. With the cone end of the brush apply to the eyelashes in the outer corners,” are his tips for using ‘Lash Clash’. 28 © yslbeauty The importance of the brush Its formula is enriched with iris extract that cares for the eyelashes and nourishes them intensely, in addition to its patented double cone brush “provides extreme volume, even to the shortest eyelashes.” Its ergonomic filaments allow “maximum formula loading for an immediate impactful result.” 38 © lancomeofficial ‘Hypnôse Drama’, by Lancôme “The correct way to use mascara is by using movements of zig zag from the root to the tip. When doing this, the eyelash is introduced into the brush and thus is perfectly impregnated with product,” Roberto seguiro, National Make Up Artist Lancôme Spain, tells us. The makeup artist assures that it is also important to “work well on the roots” of the eyelashes, since That is where you can give it volume. 48 © Lancôme The expert’s trick ‘Hypnôse Drama’ allows you to apply several layers throughout the day, helping you to sophisticate your makeup without having to remove your makeup,” he says. As for whether or not you should apply mascara to your lower lashes, seguiro points out: “If you have droopy or round eyes, I don’t recommend it. Because? Because it rounds the eye more and makes it fall, then you are going to enhance it.” 58 © pradabeauty ‘Prada Dimensions’ Eyeshadows are going to be your allies for the most daring looks. Fill your look with color with ‘Prada Dimensions’, which are inspired by the brand’s most iconic prints and invite you to create endless spectacular looks. “Each palette allows you to explore all your dimensions with an eclectic range of three sophisticated neutral easy-to-wear shades in a central harmony that flatters and enhances all skin tones, and one eccentric shade, creating a complementary chromatic contrast that makes them become the most versatile and customizable eye shadows,” says Ángel Fernández, trainer at Prada Beauty. 68 © pradabeauty Have fun with your makeup The shades and textures offer endless combinations of easy-to-wear, “dare with maximum color expression, minimal effort, and a long-lasting finish” eye looks. You don’t have to be an expert to use these shadows, since thanks to their hybrid creamy powder formula they are very easy to use. In addition, the Prada Beauty expert recommends applying them with a damp brush if you want to achieve an even more powerful and intense color. 78 © armanibeauty ‘Eye Tint’, by Armani Achieving an incredible finish in a matter of seconds is possible if you turn to liquid eyeshadows. That is the advice of Erick Terán, Armani Beauty National Make up Artist, who explains the key to using them well: apply ‘Eye Tint’ directly to achieve greater coverage and then blend it with a brush. These shadows, available in more than 20 shades, do not crease and stay perfect for up to 16 hours. 88 © armanibeauty Other applications It is a multipurpose product, since you can use these shadows to makeup other areas of your face. “Apply ‘Eye Tint’ in shades 30, 32 or 36 with the help of a slanted brush to define the eyebrows, or contour your face with ‘Eye Tint’ 32 using a contour brush and applying it in the areas where you want to create depth or definition. In this way, you will achieve a contouring long-lasting natural,” concludes Erick Terán.

Mexican guacamole recipe: very easy to make and delicious

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One of the products of Mexican origin most consumed by Americans is guacamole. During the holidays it is one of the favorite dipping sauces, which is why it is sold in supermarkets and retail stores, but it can also be prepared at home with a very simple recipe. Preparing guacamole at home is a way to save, because it is cheaper than buying it ready-made, it tastes great and you can add any extra ingredients of your choice. Although there is a basic guacamole recipe, there are versions that depend on tastes and range from very spicy, some more sour, and others that are a little more liquid than the traditional recipe. For this recipe it is important to select the ingredients very well, from the avocado to the chili that is going to be added, in case you want this ingredient. Guacamole recipe Guacamole is one of the most popular dips in the United States.Credit: Shutterstock Guacamole is ideal as a dipping sauce, as well as to accompany other dishes such as burritos, tostadas, beef, chorizo, chicken and the foods of your choice, since it combines with many foods, providing flavor. Today’s recipe is from the specialized site Comedera and has few ingredients Ingredients -2 large avocados-1 tomato-½ onion-½ lemon-A sprig of coriander-Salt to taste-1 jalapeño or serrano chili, optional Preparation mode 1.- Cut the tomato, extract the pulp and cut the rest into small, thin cubes.2.- Remove the skin from the onion and cut the portion to be used into squares. Do the same with the chili or chilli, if applicable.3.- Cut the avocado in half, remove the seed, make horizontal and vertical cuts and remove the pulp with the help of a spoon.4.- Add the avocado to a bowl and mash with the help of a fork until you obtain a puree.5.- Add the tomato, onion, cilantro and chili and mix very well.6.- Add a pinch of salt and the juice of half a lemon, mix until the ingredients are integrated.7.- Serve and decorate with some coriander leaves. Keep reading:

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