Overcoming our brain when making the purchase is not easy. Some researchers have developed a tool to achieve it
“Codazo theory.” It’s how we could translate Anglo -Saxon expression, “Nudge Theory”, Which refers to the study of actions focused on giving us A “little push” Towards a specific decision. The concept is especially used in the context of the behavioral economy, That place where the economy is mixed with psychology. We know that companies … Read more