dollars

TSMC has found a way to avoid US tariffs. Although 100,000 million dollars will have to spend

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Trump wins. And TSMC, actually, too. During the last two years we have spoken in dozens of articles of The three semiconductor factories as a avant -garde that this Taiwanese company is getting ready in Arizona (USA). Approximately will be spent on them 65,000 million dollarsalthough they will cost much more (each high integration chip production plant costs approximately 30,000 million). The rest of the money subsidies will be provided approved by the administration led by Joe Biden. For TSMC it is crucial to develop its integrated circuit production infrastructure beyond Taiwan’s borders. The only way to hold your business if in the future it is triggered A war conflict with China It is precisely having a very solid network of factories outside the island. And, if possible, out of Asia. In any case, there is another reason why TSMC is very interested in having more chips plants in the US: tariffs approved by the administration led by Donald Trump. Tariffs are strengthening the US technological ecosystem At the end of last January Donald Trump launched a warning Very forceful to TSMC: “In the very close future we will impose tariffs on foreign production of computer chips, semiconductors and pharmaceutical products to return the manufacture of these essential goods to the US (…) went to Taiwan; now we want them to return. We do not want to give them billions of dollars in the ridiculous Biden program. They already have thousands of dollars. money; The Trump government ensures that you will impose tariffs on all electronic devices that incorporate chips produced abroad Although this statement is expressly addressed to TSMC, the Trump government ensures that it will impose tariffs on all electronic devices that incorporate chips produced abroad. They belong or not to US companies. This decision has caused all the large US technology companies to rush with the administration with the purpose of drawing a plan that allows them to dodge tariffs. Apple is one of them. Just a week ago those of Cupertino announced that They will invest 500,000 million dollars in the US During the next four years to dodge the threat of tariffs. This money will be destined, among other purposes, to the construction of a new server factory for artificial intelligence (AI) In Houston, at the point of a training center in Detroit and the creation of 20,000 jobs. This is the context in which TSMC has just confirmed that something similar is going to do. And it is that a few hours ago CC Wei, the president and general director of TSMC, Donald Trump and Howard Lutnick, the US Secretary of Commerce, They have announced that this manufacturer of integrated circuits will invest at least 100,000 million dollars in the construction of five new semiconductor production plants in the US. These facilities are added to which TSMC is already making a point in Arizona (the first of these three factories It has already started chips production). Three of the new five floors will be integrated avant -garde circuit factories, and two of the facilities will be dedicated to the advanced chips packaging. In addition, a research and development center will be ready. Presumably these plants will create, according to TSMC, about 40,000 jobs. Anyway, everyone wins. The US government is achieving its purpose: drastically limiting its dependence on chips manufactured abroad and controlling 40% of global semiconductor production. And TSMC protects itself against a possible future conflict between China and Taiwan, and dodges US tariffs. Image | TSMC More information | Nikkei Asia In Xataka | Intel has a bullet in the bedroom. A bullet capable of helping you compete from you with TSMC

Nvidia lost 265,000 million dollars yesterday. Tariffs have caused terror among technology

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Nvidia lost 265,000 million dollars yesterday. It was an especially Aciaga for her, with 8.69% fall in the value of her action, but the day was dyed red throughout the technology industry. The trigger for that setback in the bags was clear: the tariffs. Donald Trump confirms tariffs. After announce tariffs to Canada and Mexicothe US president initially postponed his application, but yesterday announced that they would definitely enter into force as of today. It is a controversial measure that will make imports from Mexico and Canada apply 25%tariffs, which will make these goods more expensive. Immediate drop in bags. Trump’s announcement caused a clear collapse of several technological actions, but Nvidia was undoubtedly one of the most affected, with a fall of 8.69%. Intel lost 4.05%, Broadcom by 6.05%, and supermicro 13%. The red numbers were seen in much of the technological market, with all the great affected, although to a lesser extent than Nvidia. The indices confirm the fall. As They point The Kobeissi Letter analysts, the S&P index already opened down, and Trump’s announcement quickly precipitated the fall: in just six hours the values ​​included in this index had lost more than 100 points, about 1.5 billion dollars jointly. Nvidia’s shares has returned to September 2024 levels. Source: Google Finance. Relationship with Mexico. Although most Nvidia chips are manufactured in Taiwan, some of their most advanced systems and equipment based on these chips are manufactured in other regions that include both the US and Mexico. That means that these products would be affected by these tariffs. Curiously, Trump’s announcement did nothing but reaffirm Mexico’s plans with the Foxconn plant in Jalisco: it will be the most important assembly factory of the GB200 cards with Nvidia Blackwell architecture, and those responsible for They promised which will be finished in a year despite tariffs. TSMC and its project in the US. Trump took advantage of a conference yesterday to confirm The announcement of TSMC, which will invest 100,000 million dollars more – he had yet paid 65,000 million – in manufacturing plants on American soil. Nvidia indicated in CNBC that would manufacture chips in those facilities, which would allow tariffs. In Nvidia they are still optimistic. In spite of everything, Huang Indian A few days ago this second quarter of the year promises to be positive for the company. Everything has already prepared to manufacture their new chips with Blackwell architecture, and have corrected the defects that were detected in the first phases of production. Crypts also collapse. He announcement of strategic cryptor He had promoted the value of cryptocurrencies, but yesterday’s events also remarkably affected this market. Bitcoin lost more than 8%value, Ethereum almost 15%, XRP 17.61%, Solana 19.57%and adapt 18%. These were the five cryptocurrencies mentioned by Trump for that initiative, and the fall was huge in all of them. Image |Hillel Steinberg In Xataka | ‘The Nvidia Way’: This book is the perfect tool to understand how Jensen Huang has taken Nvidia to the top of success

Honor will try to be a reference in the AI ​​era. Will invest 10,000 million dollars to achieve it

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Honor has taken advantage of his presence in the MWC 2025 to make it clear that he will not miss the AI ​​era. In fact, the Chinese firm has announced its Honor Alpha Plan initiative, aimed at “building an open ecosystem” of AI devices. And it is already very clear how to achieve it and a first example of what we can enjoy on its devices. 10,000 million dollars in five years. The firm will invest a true fortune in the next five years to be able to boost the use of AI systems on its devices, and it seems that the intention here is to raise an open and interoperable approach. It has been associated with Qualcomm or Google to achieve it, which seems to aim especially to Android devices. And a first Agent. The new manufacturer’s AI system, called Honor AI, welcomes “the agricultural era”, and will precisely allow users of their devices to use it to, among other things, reserve a table for dinner with hardly any effort. Reservations in restaurants. In a small demonstration Shared in x Honor showed how it has been possible to integrate its AI with platforms as opening to make a table reservation in a restaurant near the MWC. Honor AI understands you and deduces things alone. In fact, the petition indicated that the reservation would be carried out in order to enjoy local specialties without more, which quickly made the intention “based on location and sought typical dishes of Spanish gastronomy. And it’s just the beginning, they say in honor. From that moment on, the model “begins to reason”, They assured In honor, and after analyzing even traffic to avoid possible delays, it suggests a reservation at a table at 7:30 p.m. The system has been developed in collaboration with Qualcomm and Google to create a functional AI agent that allows you to be connected to APIS dystitnas and platforms to interact with the graphic interfaces of these services without apparent problems. But. The demonstration is very similar to one of those that Amazon made last week when presenting its new Alexa+, which also raises those options of agriculture with which to automate various types of task. It seems clear that these types of options are those that will first reach our devices, and it is very likely that honor is not the only one to offer such an option. Hyperrápidas transfers. In the event, honor managers also talked about a new file transfer system capable of transmitting files between mobile phones from different brands at transfer speeds of 125 Mb/s, but also ensure that this option will also end up reaching Macs, PCs and mobile devices to enjoy those wireless transfers between all those products. AND DEPFAKES detection. With the purpose of protecting our privacy and the security of our data, in honor they have worked in several areas. Thus, they launch their technology to “anonymity” certain data of the photos and prevent them from climbing to the cloud, but they also have another curious system. It is a Deepfake detector, which allows if we receive for example a video or we are in a video call, the system warns us if it is suspected that it can be a video of a person generated by AI and not a real person. Aimage. Honor has also presented a new AI system for image processing taken with its cameras. Called Aimage, it consists in the first place of a kernel of AI. This component uses AI models both in local and in the cloud that will provide various options. For example Improvement of the definition of imagesTelefoto by AI, draft with AI (such as the magic draft of Google) or the “expansion” of images if we need to extend an image for example to be higher or more wide. In Xataka | The AI ​​is not starting on Western phones. China has very different plans with Depseek and its brands

38,000 million dollars to lift Tesla and Spacex

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Elon Musk’s mission at this time, at least in doge, is Cut the budget of the Federal Government of the United States in two billion dollars. It is not, obviously, a trivial figure, but rather amazing if we take into account that this budget currently amounts to 7 billion dollars. Hence the conflict of interest of a person who has Tesla or Spacex among his companies, It hasn’t taken long. Yet, The Washington Post has just revealed The, possibly, the greatest paradox of the richest man in the world. An empire with 38,000 million. It told the environment that the rise of Musk as the richest entrepreneur in the world has been deeply linked to the financial support of the United States government. How much? With At least 38,000 million dollars in contracts, subsidies, loans and tax credits for their companies over two decades. In other words: Musk is one of the biggest beneficiaries of the taxpayers’ coffers and, although the tycoon has promoted a disruptive innovation and business independence, its success has depended on the Government’s key investments at critical moments for Tesla, Spacex and other companies in its ecosystem, as we will see below. Investments, o generosity of the State, which now paradoxically has the mission of trimming. The case of Tesla: from collapse to domain. In 2008, when Tesla faced serious financial problems, Musk pressed to obtain A loan of 465 million dollars of the energy department, an amount that was fundamental For the manufacture of Model S and the purchase of its plant in Fremont, California. Without this support, the company would have collapsed. In addition, Tesla has obtained 11.4 billion dollars In regulatory credits for selling carbon bonds to other automotive, a crucial factor for their profitability in key years. Although Musk has criticized government subsidies For consumers, your company has been one of the main beneficiaries of fiscal credits for the purchase of electric vehicles. But there is more. Since its foundation, Tesla has also received billions in state and local incentives, including 1.3 billion dollars In Nevada for its battery gigaphal and 750 million dollars in New York For the Failure SolarCitywhich was then absorbed by Tesla. Despite these benefits, in 2021 Musk moved the Tesla headquarters of California to Texas, arguing a more favorable regulatory environment. The Spacex case: contracts to master space. Since its creation in 2002, Spacex has depended largely on Contracts with NASA and the Department of Defense. Before achieving its first successful launch, the company had already received NASA 278 million dollars In 2006 and then A contract of 1.8 billion dollars In 2008 for the transport of supplies to the International Space Station. Government investment allowed Spacex to develop Falcon 9today the pillar of your business, and benefit from Defense and Espionage Missions for Pentagonsome of them classified and valued at billions. In 2024, Spacex generated 9.3 billion dollars In income from your service Starlink satellite Internetalthough it continues to depend on contracts with federal agencies. Despite their growth, analysts point out that privileged access to government financing has allowed him to overcome competitors such as Boeing and Lockheed Martin in the aerospace industry. Musk and subsidies. They remembered in The report of the post that Musk has publicly advocated The elimination of government subsidiescriticizing the Biden Inflation Reduction Law, the same that Ironically made Tesla would qualify again For tax incentives. In this way, while maintaining that your company is self -sufficient, its success has been based on A model that combines State investment and private capital, a strategy that has allowed it to consolidate the leadership of Tesla and Spacex, but without the same risks that other entrepreneurs face. In this regard, the Professor John Helveston From George Washington University, he pointed out that “every aspect of Tesla has been promoted by subsidies and public financing”, which makes Musk’s rhetoric against government aids It is contradictory. At the same time, its impulse to cut subsidies throughout the industry has affected emerging companies that depend on the same type of support that Tesla had in its beginnings. The role of government in the Musk Empire. The truth is that, despite his libertarian speech, Musk continues to benefit from multimillionaire government contracts and preferential access to state programs. In the last five years, almost Two thirds of the 38 billion dollars In public funds that have promoted their companies have been granted in the form of new contracts or incentives. With 52 active contracts with agencies such as NASA, the Department of Defense and the Administration of General Services, Your connection with the government It remains a fundamental pillar of its business success. Although his influence and his fortune They have grown exponentiallyits relationship with the government remains rather ambivalent: while criticizing state intervention in the economy, it continues to receive the financial support that has cemented its empire. Under this context, Musk does not seem to be only the richest entrepreneur on the planet, but also one of the biggest beneficiaries of public spending in the United States, which now promotes cutting. Image | Gage Skidmore In Xataka | Elon Musk has tried to fire officials with an email: the FBI, the Pentagon and NASA have ordered to keep the secret In Xataka | Elon Musk has put the US Labor Inspection in Doge Diana: he investigated Tesla for the death of a worker

watered them with 500 million dollars

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Larry Ellison He is known for being co -founder of Oracle, consultant close to Donald Trump and the fourth largest fortune in the world, According to the list of millionaires of Forbes. The millionaire invested hundreds of millions of dollars in a technological agriculture project in Lanai, its private island in Hawaii, As published The Wall Street Journal. His idea was to revolutionize the way in which they produce food Through an innovative and sustainable approach, combining advanced technology with methods of Modern hydroponic agriculture. To carry out the project, Ellison created the Sensei AG company, which promised to develop an innovative vegetable cultivation model that would allow multiplying the Food production in the future. However, this ambitious plan has not developed as Ellison expected and has become another example of the technological challenges that agriculture has ahead. Lanai, Ellison’s paradise In 2012, Larry Ellison bought 98% of the island De Lanai, in Hawaii, for 200 million dollars. His intention, in addition to turning it into his holiday retirement, was to transform it into a sustainability laboratory. One of its key projects was the development of vertical agriculture by Sensei AG, which aspired to produce Fresh and healthy foods using less land surface and natural resources. According to WSJEllison allocated an initial investment of 500 million dollars with the aim of building Six greenhouses equipped with high technology and design an intelligent irrigation system that will optimize the use of water. “The greenhouse structures were optimized for tulips in Holland in the seventeenth century and have not suffered great improvements since then,” said David Agus, friend of Ellison and one of the founders of Sensei AG. Sensei AG built greenhouses and equipped them with advanced sensors, artificial intelligence and weather control systems. These greenhouses had to ensure the conducive conditions to produce fruits, vegetables and other high quality foods, reducing The environmental impact. In addition, the founder of Oracle planned to use renewable energy to feed these facilities to create a complete sustainable model, so that it could be deployed in other parts of the world. The island did not make it easy. If something may fail, it will fail In the 20s of the last century, Lanai became a huge estate dedicated to Pineapple cultivationto the point of producing 75% of the world supply of this fruit. This intensive culture and Chemical agents used To accelerate maturation they ravaged the fields, which reduced the land productivity of the island. The climatology of the island also raised problems since the Israeli engineers who built the greenhouses did not take into account the humidity of the island or their gusts of wind. So the coverage of 12 million dollars of greenhouses flew through the airfiring the repair cost up to 50 million dollars. Elon Musk, Larry Ellison’s personal friend, took care of provide solar panels that would feed the technology of greenhouses. However, again the strong winds They constantly dirty the panels that were unused. According to the article of The Wall Street Journalon many occasions they had to obtain electricity connecting diesel generators. In addition to failing the roofs, solar energy and land, Sensei AG employees had to deal with an unexpected problem: Wi -Fi coverage failures. It may seem a minor evil, but in a high -tech greenhouse in which there are hundreds of sensors that graduate the light, temperature, humidity or ventilation, having wifi makes the difference between a successful harvest or a failure. 500 million dollars in cherry tomatoes Although the Sensei AG plans were very ambitious, the project faced the same profitability dilemmas that farmers suffer In any corner of the planet. “The vision was very large, but then it was gradually diluted as we faced the realities of Lanai implementation,” he said in Young, former general manager of Lanai’s facilities. The operational costs of advanced facilities and the Greenhouse maintenance were too high compared to the income generated by the sale of food. And that Sensei became the largest producer of different Types of lettuce and tomato cherry Hawaii. Its founding objective of “feeding the world” has been an absolute failure. Now, the project will focus on the development of agricultural management software, using its greenhouses as a test laboratory, with the aim of selling the necessary software and hardware in the form of a package that other farms can franchise. In addition, it has started operations to the south of California to implement Robotized culture systems that automate plantation care. For Lanai, the partial closure of the Sensei AG project generated doubts about Ellison’s long -term plans for the island. Some residents criticized that their agricultural resources were used for technological experiments instead of helping the supply of provisions of the island, which must import between 80% and 90% of the products it consumes. In Xataka | Science is closer to achieving one of its great challenges: sweeter tomatoes without sacrificing its size Image | Sensei Ag, Unspash (Erda Estramera)

Alibaba had been left behind in the Tech China race. Now you will invest 52,000 million dollars to earn the AI

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A little less than a year ago Joe Tsai, co -founder of Alibaba and current president of the company, gave a worrying fact: China had a two -year delay compared to the US in AI. That disadvantage seems to have faded completely in recent weeks, but the company chaired by TSAI is not a protagonist in that segment. It is precisely what you want to change. THE TROZÓN DE MA. The company, one of the most important in the world in the technological segment, – and The 29 of the global ranking By market capitalization – it has had somewhat difficult years After what happened with Jack Ma. Now he has a clear plan to recover lost time. But Alibaba gets serious. The firm advertisement on Monday that plans to invest at least 380,000 million yuan (about 52.4 billion dollars to change) in cloud computing infrastructure and artificial intelligence. He will do it in the next three years. It will have (a lot) competition. The announcement occurs just at the time the AI ​​segment in China It is especially hot. Bytedance, owner of Tiktok, hopes to have a capex of 150,000 million yuan only in 2025 (20,690 million dollars). Others such as Tencent, Baidu or Startup Deepseek They are certainly putting very interesting things in this area. The gold fever of the data centers. In recent weeks we have seen how technological companies in the US have announced astronomical figures for their budgets and their capital expenses (CAPEX) in the coming years. Except Appleall Big Tech will make colossal investments ranging from 65,000 million finish to the 100,000 that plans to invest Amazon. Most of that money will go to data centers for AI, and here Alibaba seems to not want to be left behind. With Xi Jinping’s blessing. The Chinese government has been maintaining its great technological government very at bay. However, the Recent meeting of President Xi Jinping With the top responsible for these companies, he has raised a change in Chinese policies, now apparently more open than their private companies – although closely linked to the Xi Jinping administration – grow remarkably. Up to rise. Alibaba’s announcement occurs days after their financial results, which were slightly above expectations. That has been a revulsive for their actions, which rose significantly and that seem to reflect the optimism of the investors, which is probably even greater. Image | Alibaba Group In Xataka | While all looks were heading to the US, China silently developed a very potent ecosystem AI

half billion dollars to invest in American soil

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Apple has promised to invest 500,000 million dollars in the United States over the next four years, which lasts a legislature, in what seems like a maneuver to avoid Trump’s tariff threat. What has happened. Apple has announced This Monday an investment of 500,000 million dollars and the creation of 20,000 jobs in the United States over the next four years. The plan includes … A new AI servers factory in Houston, which will open in 2026. An industrial training center in Detroit. Why it is important. This investment represents the greatest financial commitment in Apple’s history and is a remarkable increase compared to previous ads: In 2021, during the Biden administration, Apple promised to invest 430,000 million in the US in five years. The press release that Apple published then is it still available. In 2018, during Trump’s first term, he promised to contribute 350,000 million to the US economy. The note too is it still available. The context. Apple manufactures most of its devices in China through Foxconn. The Trump government has just imposed 10% tariffs on all Chinese products this month, and threatens to extend them to other important commercial partners. TSMC, Taiwanese manufacturer, has already begun producing chips for Apple at its Arizona facilities, a project initiated during the Biden administration that received 6,600 million in federal subsidies. Between bambalins. The announcement comes just a few days after the meeting between Tim Cook and Donald Trump, who hinted last week that the company was changing its plans to avoid tariffs. “They don’t want to be in tariffs,” Trump saidsuggesting that Apple had canceled Construction projects in Mexico. Between the lines. Although Apple presents investment as a commitment to American innovation, UBS analysts cited by NBC They doubt that the company can really deploy such amount of money within the announced period, given its history and its dependence on foreign suppliers. Apple’s strategy to avoid tariffs follows the same pattern as during Trump’s first mandate: allow the president to attribute the merit of initiatives that were already underway or planned. Meanwhile, its large products as the iPhone continue to manufacture entirely outside the country. In Xataka | This is how Apple Intelligence works in Spanish. It has been like catching a student with half -duties to do Outstanding image | Apple, Lucas Sankey in Unspash

Tesla had a contract of 400 million dollars from the United States government. They have had to reculate

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Elon Musk has become one of the strong men of the new Donald Trump government in the United States. Very involved in his electoral campaign, the owner of Tesla has also become the visible head of the government efficiency department (Doge) with which he aspires to reduce inefficiencies within state institutions. Since he took sides in the government, Musk has applied hard In the administration the same thing that has launched in its own companies: marathon days (including beds in the offices) and the elimination of all superfluous cost. To the point of withdraw the protection of career officialsthose who work for the State rule who governs. But at the same rate that Musk advances in reducing assumptions superfluous and expendable costs In state structures, questions about a possible conflict of interest have been repeated. Questions that have made sense following a controversial contract of 400 million dollars to get armored electric cars. Or should we say a controversial contract of 400 million dollars to get electric cars of Tesla armored? Tesla, the word that appears and disappears When talking about the possible conflict of interest between Elon Musk and its position within the United States government it has been to focus on the facilities that can be granted to accelerate tests with autonomous cars (in which Tesla has great hopes) or in the elimination of aid for the purchase of electric cars (which can prevent rivals from achieving sales of the Musk company). However, what was not thought of was directly on the purchase of Tesla electric vehicles for the United States administration itself. In an order of December 2024, the State Department contemplated a $ 400 million contract for the acquisition of armored vehicles as a part of the forecasts of ADisquisitions for the fiscal year of 2025. In that same document, the name of BMW whose BMW X5 and X7 armored uses the state administrations also appeared. They explain in Bloomberg that this contract has been modified to make the word Tesla disappear and, in this way, that a conflict of interest cannot be denounced when it comes to awarding it. What now appears in the drafting of the contract is the hiring worth 400 million dollars of “armored electric vehicles”. This situation, they point out from the American media, is just one of the possible conflicts of interest that can arise with the new Musk position within the country’s government. Spacex, its aerospace company, is responsible for providing rockets for the US army or launching NASA astronauts and has previously received contracts worth bills of dollars. For its part, Elon Musk has assured that it has no record that this has happened. In a message in xthe owner of Tesla has assured that he is completely sure that there is nothing approved about the possible purchase of these cars. What the American media highlights is to what extent Musk can exercise a neutral position in future contracts where their companies are involved. In this case, for example, although there were other brands involved the 400 million dollars item is the highest of the 320 items that appear in the purchase forecast for this year. In statements a ForbesState Department spokesmen say that last year Joe Biden’s government He requested that “the interest of private companies to produce armored electric vehicles” and that a single company showed interest in the contract. “It should have been a generic entry called ‘Electric Vehicle Manufacturer’” Without the mention of Tesla, they collect in the middle. Keep in mind that, if the contract is granted, the chosen electric car should be the cybertuck tesla of which precisely The company has presumed its resistanceeven before the bullets. The car began to sell at a good pace And the most expensive units were placed to get greater profitability but after the first months of commercialization, the huge electric pick-up It seems not being convinced to possible buyers. Photo | Maxim and The White House In Xataka | Tesla had no intention of selling Cybertruck in China. Is selling so few that it already rethinks it

Elon Musk launches an unexpected offer to acquire OpenAI for almost 100,000 million dollars

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He already did it in April 2022 When he offered to buy 100% Twittermovement that ended up specifying In October of that same year after several ideas and coming. Elon Musk gets back in the center of the scene, this time with an unexpected Acquisition offer directed towards OpenAIone of the most important artificial intelligence (AI) companies. As the Wall Street Journal collectsthe businessman leads an investor consortium to buy the organization behind Chatgpt for 97.4 billion dollars. The proposal, which has a hostile nature because it comes without prior negotiation between both parties, has been presented this Monday before the Board of Directors of the company led by Sam Altman. “It’s time for Openai to force the open source And focused on the security that once was, ”said Musk in a statement released by his lawyer Marc Uberooff. The Tesla CEO, which was co -founder of OpenAi, retired from the startup in 2018 and Last year he sued her By, according to him, to have betrayed its foundational principles by moving away from its open approach. In development. Images: Ted Conference In Xataka | OpenAi wants to make the leap to the general public. That is why 14 million dollars have been spent to advertise in the Super Bowl

OpenAi wants to make the leap to the general public. That is why 14 million dollars have been spent to advertise in the Super Bowl

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It is the first time that OpenAIthe company behind Chatgpt, made a television ad. And for the premiere it has been launched to the most luxurious showcase possible: for 14 million dollars it has rented a space in the intermediate of the Super Bowl, where they can be seen advances in film premieres most important next year and great names and media personalities supporting the best known brands in the world. Stand out on competition. While big colossi of the Tech industry like Microsoft, Alphabet, Goal, Anthropic (from Amazon) or XAI (from Elon Musk) a relevant position within the panorama of artificial intelligences (and with China are disputed to the race with recent phenomena such as Deepseek), Openai has taken a step forward to stand out in front of its competitors. Its 300 million weekly users have to be noticed, and the Super Bowl is the best platform for the name to sound out of merely technological environments. The investment war. According to The Wall Street Journalcompanies dedicated to AI spent $ 332 million in ads in 2024, which is more than double what they invested in 2023. It is clear that as the IAS cease to be a niche, the investment must be proportional to its intentions If it becomes known, which explains such notorious (and expensive) movements as Openai. Some precedents in the Super Bowl. Companies such as Google, Anthropic or Microsoft had already walked through the Super Bowl last year to teach some of their latest advances, although always in the context of advertisements of other products, where AI is an addition. For example, Google talked about Guided Framean assistant for AI who helps users from their Pixel cameras with vision problems to take photos. Microsoft talked about his co -pilot. And Anthropic was limited to a brief five -second message: “Claude is a next -generation AI assistant” But … what is the ad? A spot of just a minute, produced in collaboration with the Accenture Song and Drug5 agencies, makes the ambitious decision to summarize the history of information and how humans have been linked. The spot is entitled ‘The age of intelligence’ and has a very unique aesthetic: two points connecting to animations with the use of tens of these points creating complex images. Of course, this evolution in complexity culminates with voices in multiple languages ​​interacting with chatgpt. You can see the full announcement in Adweek. A name behind everything. Behind this launch is Kate Rouch, OpenAi’s Marketing Chief, and who had developed very aggressive sales strategies on the global coinbase cryptocurrency exchange platform: for example, an announcement also in the Super Bowl that won some notoriety for its use of a QR code on the screen. According to Rouch told The Vergethis new OpenAi announcement “is a celebration of human creativity and an extension” of it. Therefore, significantly, the announcement has been made (except in very initial phases of spot production) without the participation of any type of AI. Header | OpenAI In Xataka | Artificial Intelligence on your PC: The best free tools to install models of AI as Deepseek, call, mistral, gemma and more

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