Chinese mobile phones conquered the market by dividing into a thousand different brands. Now they are doing just the opposite.

A few days ago OPPO made it official: after the merger with OnePlus (although with “independent” operation“), now brings Realme under its umbrella. Thus, both Realme and OnePlus go from going on their own to becoming sub-brands within a differentiated organizational chart. If the beginning of the decade was one of separations, with the division (forced by circumstances) from Honor and Huawei and the “independence” of POCO and Xiaomi following the steps of Redmi and Xiaomithe roaring 20s have taken a turn of the script to do just the opposite: associate even more (with one exception that swims against the current: Nothing and CMF). The quotes are important insofar as these separations, although announced with great fanfare, hid a reality of sharing certain processes and technologies to a greater or lesser extent. Why is it important. OPPO is the fifth best-selling mobile brand in the world, according to CounterPoint data for the third quarter of 2025. And if we go to 2024, Canalys data They show that OPPO (at that time together with OnePlus) had a global market share of 8%. With the merger, the three teams will work together although each continues to develop their own devices to share resources and thus reduce costs. But also, the direct consequence can be sensed in this graph: there is a small piece of Realme’s 4% pie that increases OPPO’s portion. Canalys As confirmed by OPPO and Realme to Xataka Mobilethis decision is a strategic measure to “make better use of resources and amplify synergy (…). This allows OPPO, Realme and OnePlus to present a unified and improved offer, offering more innovative and differential products and more optimized and user-focused customer service worldwide.” In short, to be more competitive. The context. Oppo’s share grows and approaches the top 3 of Apple, Samsung and Xiaomi. In a saturated market with reduced margins, competitiveness low-cost It’s brutal. and with runaway RAM pricessurvival depends on being strong to negotiate in the supply chain and reinforcing an ecosystem to build loyalty. Xiaomi already did it when POCO website loaded to integrate with the matrix in a simplification movement. In fact, OPPO is doing a Xiaomi by differentiating its sub-brands: the main one is the premium one, POCO is the one that offers some groundbreaking features at an eye-catching price and Redmi for tight budgets. The brand has not yet commented, but the history of each one leads us to think of premium devices with the OPPO seal, the good cost-performance ratio of Realme and OnePlus as a kind of flagship killer with differential functions. Inthree lines. In the complex ecosystem of Chinese mobile manufacturersthe huge conglomerate BBK Electronics It makes up a series of brands of different importance: there are the strong ones, led by OPPO and Vivo, and other smaller brands that have been developing their trajectory such as OnePlus and Realme, but also Iqoo. Although each had their own communication, sales and marketing strategies and some development elements, shared production, logistics and R&D&I processes. With this move, OPPO, Realme and OnePlus will share a structure. In Xataka | In the midst of a protectionist retreat, Xiaomi wants to be the new Huawei and knows where to start: with its own chips In Xataka | “The mobile industry was boring and monotonous.” Oppo is willing to change it Cover | Xataka and Wikipedia

The French Revolution proposed dividing the day into ten hours. It didn’t catch on, but an artist has created watches that respect that idea

Apparently it is a normal clock: its division by hours, its two hands (yes, we already know that if you are from Generation Z it is very possible that you do not know how to read time in this device, but let’s start from the fact that it seems to all of us that this looks like a traditional watch)… However, as soon as you look closely you will see that there is an extraordinary difference: the dial is divided into ten spaces instead of the usual twelve. In the name of Lewis Carroll, what the hell is this. Ruth Evans, provoking. The clock is the work of artist Ruth Ewan and is part of a series of similar creations, called ‘We Could Have Been Anything That We Wanted To Be’, originally presented at Folkestone Artworks in 2011. It is a triennial of urban art works that, in its latest edition, includes 91 works by 52 artists. Ewan, a Scottish artist whose works always contain a social message, has retouched for the occasion some of the watches she created almost fifteen years ago for the contest. How they work. The strange arrangement of the numbers is not an aesthetic decision, but rather we are looking at clocks that divide each day into ten hours, each hour into one hundred minutes and each minute into one hundred seconds. Midnight takes place at ten and noon at five. Currently, you already know: a day has 24 hours, each of which has 60 minutes, each with 60 seconds. From there we also use decimals: a second has ten tenths of a second, one hundred hundredths or one thousand thousandths. But Ewan’s is an absolutely rational division of time that is not capricious: it has a historical basis. Making history. As we already said in its day, The ten-hour system was officially implemented in 1793 as part of the radical reforms spurred by the French Revolution. This decimal system was intended to simplify calculations and break with the past, aligning itself with other revolutionary aspects such as the republican calendar that divided the year into 12 identical months, of 30 days each and 10 days per week. The use of decimal time was mandatory from the end of 1793 until April 1795, when its use was suspended after only 500 days, due to great popular resistance and the difficulty of adapting daily life and existing clocks to this new system. Some watchmakers attempted to create watches with dual numbering (decimal and traditional) to help the transition, but the change clashed with customs and business needs that depended on the traditional system. What does it mean? Ewan’s intention with this watch is to show how changes in the organization of time can also symbolize profound social transformations, and proposes a new way of perceiving the world and questioning current systems. Let us remember that revolutionary France sought to introduce reason, equality and efficiency in all aspects of social life, including the measurement of time. With something as simple as reminding us that time can be perceived very differently with a simple change in the artifacts with which we measure it, Ewan proposes a possible new social order, and an invitation to imagine alternative futures. The work questions the rigidity of capitalist chronological time, and that is why Ewan prepared and distributed some pamphlets that spoke of the utopian concept of time in the Revolution. In Xataka | Physicists do not know precisely what time is. Still, they suspect it’s just an illusion.

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