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Apple completely changes the architecture of its chips with a textbook “divide and conquer”

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The week started with a flurry of news from Apple, something we already expected after Tim Cook’s words stating that it was going to be a “great week.” And in addition to the new iPhone 17e and iPad Airtoday it was the MacBook’s turn. In this article we wanted to focus on explaining what is special about the new M5 Pro and M5 Max processors, chips that land at the latest MacBook Pro. The company follows the same pattern as always. First comes the base chip, the M5, which we already saw in the 14-inch MacBook Prohe iPad Pro and Apple Vision Proalong with the new MacBook Air, and then, they take advantage of their most capable equipment to welcome the most powerful variants. But this year there is something different, and that is that the company uses a new manufacturing architecture internal that Apple had not used until now in its Mac chips. We will tell you all the details. Apple’s M4 Pro and M4 Max SoCs, in numbers m5 pro m5 max M5 m4 photolithography 3nm (3rd gen) 3nm (2nd generation) 3nm (2nd generation) 3nm architecture Fusion Fusion A single die A single die CPU cores Up to 18 18 Up to 10 Up to 10 Supercores 6 6 4 4 performance cores 12 12 6 6 GPU cores Up to 20 Up to 40 Up to 10 Up to 10 neural engine 16 16 16 16 maximum unified memory 64 128 32 32 bandwidth 307GB/s 614 GB/s 153GB/s 120GB/s ray tracing Yes (3rd gen.) Yes (3rd gen.) Yes (3rd gen.) Yeah neural accelerator on GPU Yes (per core) Yes (per core) Yes (per core) No connectivity Thunderbolt 5 Thunderbolt 5 Thunderbolt 4 Thunderbolt 4 / USB 4 codecs H.264, HEVC, ProRes, AV1 H.264, HEVC, ProRes, AV1 H.264, HEVC, ProRes, AV1 H.264, HEVC, ProRes, AV1 memory integrity enforcement Yeah Yeah No No The big news: the Fusion architecture Perhaps one of the most striking aspects of these new chips is the call ‘Fusion’ architecture. Apple has designed this SoC (system on a chip) by combining two other chips manufactured in TSMC’s third-generation 3-nanometer node. The signature promise that the chips communicate with each other through very high bandwidth and minimal latency. Why this approach? As chips grow in number of cores and memory needs, Putting everything on a single piece of silicon becomes increasingly complicated and expensive. The solution of dividing it into two interconnected chips allows its capabilities to be scaled without sacrificing efficiency. Each of these chips integrates CPU, GPU, neural engine, unified memory controller, Media Engine (which are the cores dedicated to processing multimedia codecs) and controllers. Thunderbolt 5. It is, in essence, the basis that makes it possible for the M5 Max to reach figures that we previously only saw in desktop chips. A new CPU from top to bottom Both the M5 Pro and M5 Max share the same CPU design: 18 cores organized into two very different types. On the one hand there are the so-called super cores: six high-performance cores which Apple also incorporated into the standard M5. The company assures which are “the world’s fastest CPU cores in single-thread performance”thanks to the fact that they handle greater bandwidth, and have a new cache hierarchy and better branch prediction. On the other hand, the chip incorporates 12 performance cores completely new, different from the efficiency cores we have seen in previous generations. They are optimized specifically for multi-threaded workloads that require sustained power without skyrocketing consumption. The combination of both groups of cores allows, according to Apple, a jump of up to 30% in performance for professional tasks regarding M4 Pro and M4 Maxand up to 2.5 times more multi-threaded performance compared to M1 Pro and M1 Max. It will be interesting to see this performance improvement in action when we test the devices in depth. What the M5 Pro promises Your GPU scales up to 20 cores next generation, each with an integrated neural accelerator. Memory bandwidth goes up to 307GB/sand the chip can manage up to 64 GB of unified memory. Apple promises up to 20% more graphics performance compared to the M4 Pro, and up to 35% improvement in applications that use ray tracing, thanks to its dedicated third-generation engine included in the chip. The shading engine is also updated, incorporating second-generation dynamic caching technology and hardware-accelerated mesh shading. What this technology basically does is simplify complex geometries into more manageable meshes for when it’s time to render. In terms of AI, Apple claims that the M5 Pro offers more than four times the GPU performance for artificial intelligence compared to the M4 Pro, and more than six times compared to the M1 Pro. M5 Max: the ceiling of Apple laptops The M5 Max shares the same 18-core CPU as the M5 Pro, but doubles the graphics and memory resources. Your GPU reaches 40 coresthe unified memory bandwidth reaches 614 GB/s (twice as much as the M5 Pro) and can hold up to 128 GB of unified memory. In graphic performance, Apple assures an improvement of up to 20% compared to the M4 Maxand up to 30% in ray tracing applications. For AI tasks, the chip promises more than four times the peak GPU performance compared to its direct predecessor and more than six times compared to the M1 Max. With these astronomical figures, Apple puts on the table a tremendously capable chip for all types of professionals, from 3D artists to app developers, AI, etc. And in the end, having such an amount of bandwidth on a laptop makes tasks with large volumes of data much easier to digest. We will see in practice how they perform. The rest of the package: Neural Engine, Thunderbolt 5 and security Beyond the CPU and GPU, both chips incorporate a 16-core Neural Engine renewed, which promises a higher bandwidth connection to memory, ideal for functions of Apple Intelligence and other local AI applications. In connectivity, the M5 Pro and … Read more

An end of February with 20 ºC, haze and full reservoirs is not "good time": it is the sign of a completely misplaced meteorology

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If we take a brief look at how February 2026 is ending (the sun, the 20 degrees, the haze, the candy-like reservoirs), it is difficult not to say to ourselves: “Finally some good weather!” Above all, if we take into account that after these days of calm, a front will enter from the northwest, inaugurating meteorological spring in style. And yet, it is inevitable to raise an eyebrow. But let’s start at the beginning…. The arrival of a front from the northwest is not only synonymous with rain, but with a progressive drop in temperature and the return of the frosts after disappearing for a few days. Of course, the southern half is not going to notice it too much. Otherwise, the haze has been there for days causing problems (and locust rains in the Canary Islands) and, in the background, a DANA starts to give signs about what will approach Andalusia on Monday or Tuesday. In Xataka After the rains, Spain faces the same problem as a year ago: a devastating fire season Where is spring? If that’s the question, the answer is that it’s already here. Not just because this weekend ‘astronomic spring’ beginsbut because the meteorological dynamics have made everything accelerate in a strange way. Neither the processions deceiveneither allergies disappear. And that means the trap is already here. Because, although the reservoirs are full, they are not filled homogeneously. While Spain is at 83%, there are many basins with many problems (the Segura is at 47.2% and that of Júcar at 63.7%). And, starting in March, both evaporative demandas consumption (agricultural irrigation, urban peaks, tourism) skyrocket. Therefore, with the history of poor management that we have in the country and this feeling of “false security” that is spreading, having the reservoirs full unfortunately means nothing. Absolutely nothing. {“videoId”:”x7zoac4″,”autoplay”:false,”title”:”Climate change and the influence of humans”, “tag”:”Earth”, “duration”:”304″} More problems, many problems. To all this we must add that we do not know what is going to happen from now on. We will never know, it is true: but this precipitation scenario is so new and unusual that all scenarios are open. The only thing that is clear is that, if we do not start managing the forest, forest fires are going to mark the country as soon as the heat arrives. The new normal? That is the second big question because the pan-European studies agree that we are going towards an earlier start of spring compared to previous decades. But no one is very clear if this is an anomaly or a first step. What is clear is that, no matter what happens, this is especially noticeable here in the south. And that is the first big question: Are we prepared? Are we willing to do what we have to do? Image |AEMET In Xataka |In China they are deploying metal firefighters. Maybe they are more useful than robo-waiters (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news An end of February with 20 ºC, haze and full reservoirs is not “good weather”: it is the sign of a completely misplaced meteorology was originally published in Xataka by Javier Jimenez .

Spain had a completely saturated electrical grid. And then data centers arrived to blow it up even more

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Imagine a highway on which not a single vehicle can fit anymore. But the problem is not that there is a lack of asphalt, but that the cars do not know how to drive efficiently and keep kilometer-long safety distances. The Spanish electrical grid was exactly that. It had been operating for years at the limit of its administrative capacity, and suddenly, a convoy of trucks of industrial tonnage and voracious appetite has arrived at the access ramp: data centers. These megainfrastructures, pillars of artificial intelligence and the cloud, promise to water the economy of millions, but their brutal need for supply threatened to burst the seams of an already saturated electrical system. To avoid collapse and not let the reindustrialization train escape, the Government has had to react and radically change the technical rules of the game. Cascading capacity collapse. To understand the collapse we have to look at how our way of consuming energy has changed. The energy transition is profoundly reconfiguring the model throughout the national territory. Requests to connect to transportation and distribution networks have skyrocketed. In addition to the electrification of industry and renewable hydrogen, there is now massive consumption associated with data centers for artificial intelligence. The problem broke out when the National Markets and Competition Commission (CNMC) established a “dynamic criterion” to calculate how much access capacity was available in the areas shared by several network nodes. As detailed by the Ministry for the Ecological Transition and Demographic Challenge (MITECO) in his press releaseapplying this criterion means that a single access requested at a node can cause a “cascading effect that drains capacity in the rest of the nodes that share the area”, blocking requests from dozens of kilometers away. Basically, a large data center asks for passage and, automatically, the system administratively blocks neighboring nodes as a precaution, even if physically the cables have plenty of space. Investments in the air and the ghost of the blackout. The consequences of this traffic jam directly affect the real economy and national security. Real estate and industrial paralysis. The situation is so critical that, as we already mentioned in our previous coverage citing the Asprima employers’ associationlast year only 12% of connection requests for new urban developments were granted. There are 350,000 homes at risk simply due to lack of electrical power. The risk of an electrical “zero”. The Official State Gazette warns that the increase in installations that are not able to withstand “tension gaps” poses a very high risk. If there is a disturbance and these generators are massively disconnected, exchange flows are produced that are incompatible with Spain’s limited interconnections with Europe. As the diary recalls The Countrythe objective is to avoid at all costs a repeat of massive blackouts like the one suffered by the Iberian Peninsula on April 28, 2025. It is not enough to put more cables. In areas limited by this dynamic criterion, it is no longer possible to enable new capacity simply by investing money in reinforcing the network with “more copper.” The expert in the sector Joaquín Coronado sums it up perfectly: the demand must be 100% active; It must provide flexibility and commit to the stability of the system. The Government’s emergency surgery. To unclog this Gordian knot, the Government and regulators have launched a three-way shock plan: The new Royal Decree of MITECO. The Ministry has been brought to public hearing (until March 16) a standard that updates the technical requirements to connect to the network. The master key is that now it is required that the demands “withstand voltage gaps”, do not introduce adverse oscillations and maintain the quality of the wave. By forcing installations not to disconnect in the event of small disturbances, the number of nodes affected in shared areas is reduced. This simple technical measure could bring out 50% more capacity in about 900 knots of connection to the high-voltage network. The “flexible permits” of the CNMC. To put an end to the binary model (either I give you all the capacity or I deny it), the CNMC has proposed four new types of permits, as we already broke down in Xataka. These range from allowing consumption only in certain time slots, to “dynamic” permissions where the operator can remotely disconnect a data center if there is an emergency on the network. The “technical amnesty” for data giants. In parallel, the Ministry of Industry has been urgently removed the “off-peak” requirement. Previously, to receive aid, you had to consume at night, an absurdity for a data center (which operates 24/7) and for today’s Spain, where solar energy has brought down prices at midday. The citizen cost and the fine print. The Government’s maneuver not only responds to a national emergency, but also places Spain as a pioneer on the continent. The country is anticipating the update of the European network codes, deploying a battery of technical specifications simultaneously that is already considered a milestone worldwide, as detailed The Country. In this deployment, the new regulations also settle a historical debt with energy storage: batteries will finally have their own specific regulatory framework, no longer being administratively treated as simple “generation by analogy” facilities. However, this deep digitalization so that the network supports such a complex mode of operation will not come for free, and the bill for modernization will end up looming in the consumer’s pocket. Forecasts for 2026 They already estimate direct increases in citizen receipts, with a 4% increase in tolls and a not inconsiderable 10.5% in electricity system charges. And while citizens assume the technical cost, the data giants – recipients of this regulatory red carpet – prefer to remain cautious in the face of the eternal Spanish bureaucratic obstacle. The technology sector warns that a key piece of the puzzle is missing: If the Government does not expressly include the National Code of Economic Activity (CNAE) corresponding to “Data Processing” in the official list of sectors entitled to receive the million-dollar electro-intensive aid, all … Read more

23 years later, Western Europe’s largest swamp is completely full

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When in the mid-1950s, someone thought about building a dam in one of the driest areas of Portugal, the criticism was very simple: make a reservoir in Alquevassimply absurd: “it will never be filled.” And that prejudice meant that (for more than fifty years) the project was put in a drawer. But, at the end of the century, the Portuguese country decided to take it back and its floodgates closed in 2002. What happened next showed that those critics had no idea. A huge work of engineering. Of course, the skepticism was well founded. ‘Alqueva’ means precisely ‘fallow land’, ‘desert’. But that did not mean that it was meaningless, quite the opposite: that a much greater ambition was needed. And that’s what they did: with a total capacity of 4,150 hm³ and a surface area of ​​250 km², it not only regulates the Guadiana. It provides water to supply the consumption network (200,000 inhabitants), to produce energy (520 MW) and to irrigate hundreds of thousands of hectares (130,000, it seems). It is the largest reservoir in Western Europe. A monster that now has to be unpacked. That is what is striking, that had to unpack. Not because it’s the first time: between 2010 and 2013 he did it on several occasionsbut the deep drought of recent years meant that there was no fear that it would not happen again. Although it is happening: these days, Alquevas has been draining at the rate of an Olympic swimming pool every two seconds. Is there much left to do? Although seeing the monstrous Alquevas reservoir full it is inevitable to think about what more projects are still to be done, the truth is that we do not have much room for maneuver. The majority of “easy” reservoirs are already built and most of those that could be built would have great technical, social and economic problems to carry out. So we will have to go a little further: think about how we approach this possible “new normal” if it ever occurs. Image | Ceinturion In Xataka | Andalusia anticipates the storm and has already canceled in-person classes and activated the UME. The doubt is placed on the workers

Silver is completely out of control, so the solar panel industry has decided something: go independent

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Solar energy, promised as the cheapest and most abundant source of electricity in history, has hit a geological and financial roadblock of critical proportions. The photovoltaic industry is suffering what the Financial Times has baptized like a Silver Squeeze (silver strangulation), a suffocating pressure derived from the dizzying rise in the price of this metal. Manufacturers, who have been fighting for years against slim margins, are now “feeling the heat” of a raw material that has become unaffordable, forcing them into a frenetic technological race to eliminate it from their products. This is not a simple market rally. What we are witnessing is a “perfect storm” where real physical scarcity threatens to slow down the energy transition. According to Bloombergthe rise in silver has hit some solar panel manufacturers that were already burdened by losses after years of brutal competition. After five consecutive years of deficit, silver is no longer just a safe haven asset to become the bottleneck of the green economy. The figures are dizzying. According to the Financial Timesthe price of silver has risen 300% in the last year, breaking the psychological barrier of $100 and currently standing at $112 per ounce. This increase is fueled by three fires: geopolitical fear of possible US military intervention, the voracity of the industry and the massive entry of retail investors, for whom silver is “the poor man’s gold.” This speculative appetite has skyrocketed prices by 60% since the beginning of 2026 alone. The magnitude of the increase in prices is such that from investment portals such as Investing News have reported record prices of $93.77 in mid-January, but market reality has exceeded forecasts in just weeks. But there are geopolitical actors pulling the strings behind this scenario. China, the largest global refiner, has imposed strict controls to export by 2026-2027, shielding its strategic resources for its own renewable energy and Artificial Intelligence industry. Added to this is that India and Russia are aggressively buying physical silver, draining inventories in London and Asia and causing real shortages in Western markets. Financial drain and existential threat The impact on the cost structure of a solar panel has been devastating. According to data from BloombergNEFsilver has gone from representing 3.4% of the cost of a module in 2023, to 14% last year, to an unsustainable 29% today. Silver has dethroned polysilicon and become the most expensive component in manufacturing. For the giants of the sector, this is raining in the wet. Titans like JinkoSolar, Longi and Trina Solar They are posting quarterly losses consecutive in the midst of a “vicious price war.” Factories operate at just 50% of their capacity and, in many cases, sell modules below production cost. Jenny Chase analyst cited by Financial Timessummarizes the situation without hot towels: “It is very painful for solar module manufacturers, who are already having a terrible time and are expected to report losses by 2025.” The problem is that companies have their hands tied in passing on these costs. As explained in PV Magazinedue to excess capacity and weak demand, it is “almost impossible” to pass on the entire increase in the price of silver to the end customer. Although Chinese manufacturers have recently tried to raise prices between 1.4% and 3.8%, these increases are minuscule compared to the 180% or 300% increase in raw material prices. The long-term consequence is what experts call “demand destruction.” If prices remain at these levels, silver use in the PV industry could fall by 20% this year, not only due to efficiency, but because the industry simply cannot afford it. The great substitution Faced with financial asphyxiation, the industry has accelerated what they call “thrifting”, a race against time to replace silver with cheaper metals. The favorite candidate is copper. According to Investing Newscopper is trading 22,000% cheaper than silver and is much more abundant, making it the great hope for saving profit margins. Faced with suffocation, the industry has accelerated the thrifting (material savings) to replace silver with copper, which is 22,000% cheaper. The large Chinese manufacturers already they have made a move. Longi Green Energy will begin mass production of cells using base metals (such as copper and aluminum) in the second quarter of this year. Trina Solar is developing copper contacts to reduce its dependence, and Aiko Solar has already begun producing completely silver-free cells. The Chinese industry, which is more intensive in the use of silver than the European one, lead this forced transition. However, the change is not easy. As they warn in PV Magazine warns that not all solar technologies are equally suited: while heterojunction (HJT) and back contact (BC) cells facilitate the use of copper, the current dominant technology (TOPCon) requires high temperature processes that make copper vulnerable to oxidation. Here lies the greatest risk of this flight forward. Copper oxidizes and degrades faster than silver. Bloomberg alert about danger of launching copper panels on the market without sufficient longevity tests. Customers demand 20-year warranties; If new panels fail within 10 years due to copper corrosion, manufacturers could face massive liabilities that would put them out of business. As one precious metals expert points out: “Going too far too fast can be risky.” A future of scarcity and recycling The pressure on silver doesn’t just come from the sun. At this point we introduce in the equation Artificial Intelligence. The data centers necessary for AI consume enormous amounts of energy, which triggers demand for solar installations and, therefore, money. It is a vicious circle where technology devours physical resources. Furthermore, the electric vehicle (EV) enters like another big predator: An electric car consumes up to 50 grams of silver, almost twice as much as a combustion car. It is estimated that demand from the automotive sector could triple by 2030. In this context of shortages, some companies are taking desperate measures. He Financial Times reveals that Samsung Construction and Trading has skipped the middlemen and signed a two-year direct agreement with a mining company to secure its supply. … Read more

Google has decided to touch the heart of Gmail. Gemini aims to transform the inbox into something completely new

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Email has been there for decades, functioning almost silently, as a basic piece of digital life that we rarely question. We use it for studies, work, registering for services, coordinating our personal life and resolving procedures that continue to pass, to a large extent, through the inbox. Precisely for this reason, the changes in this section are usually minimal and prudent. Gmail has been a good example of that stability for years. Now, Google has decided intervene in a more profound way and do so relying on artificial intelligence. From the Mountain View company, the argument is clear: the problem is no longer just receiving emails, but managing the volume and context that accumulate in the inbox. Gmail was born in 2004 in a very different scenario, and today it coexists with endless threads, cross conversations and an information load that never stops growing. In this framework, the company presents the so-called “Gemini era” as a logical step, a way to turn the inbox into something more than a chronological file and begin to treat it as an active system to understand, prioritize and act on information. Google links a good part of these changes to Gemini 3the model that claims to be behind the new capabilities. Search less, ask more. The traditional logic of email has always been the same: search, filter and read. AI Overviews breaks that sequence by introducing a layer of automatic synthesis. When a thread gets longer, Gmail can generate a summary with the important points, avoiding having to go through message by message. And when what is needed is specific information, the proposal is even more direct: ask the inbox. Gemini interprets the query, reviews the relevant emails and returns a summarized response. Google separates the scope of these features: automatic thread summaries gradually roll out to everyone, while the option to ask inbox questions with AI Overviews is tied to Google AI Pro and Ultra subscriptions. Write with help and understand what goes into each plan. Beyond reading email better, Google also wants to make writing it take less effort. Help me write is free and allows you to both polish existing messages and write them from scratch based on a brief indication. Added to that are the new Suggested Replies, which evolve the classic quick replies by taking into account the full context of the thread and the user’s own style. The most advanced layer, Proofread, adds grammar, tone, and style checking, but is reserved for those who subscribe to Google AI Pro and Ultra. According to Google, the rollout begins today in the United States and starts in English, with the promise of expanding languages ​​and regions in the coming months. The new inbox. AI Inbox is the most ambitious bet of this change. Gmail introduces an alternative view that transforms the inbox into a combination of task list and summary of active topics. Artificial intelligence promises to detect pending commitments, payments, appointments or responses and present them as suggested actions, while grouping long conversations together for easy catch-up. The idea is not to replace email, but to reinterpret it, making what is important emerge without the need to manually scroll through messages that, although relevant, are buried by the volume. At the moment, AI Inbox does not come as a function open to everyone. Google is testing it with “trusted testers” in the United States and only through the browser, with priority for personal Gmail accounts and not for Workspace accounts. Furthermore, the proposal still has visible shortcomings: there is no system to mark suggested actions as completed, which limits its usefulness as a task manager. Control in the hands of the user. New features powered by Gemini can be turned on or off, and the classic inbox is still available. However, that control is not completely granular: turning off AI also means you lose other smart features that many users already took for granted. Regarding privacy, Google states that it does not use Gmail emails to train its artificial intelligence models, a key guarantee so that this new layer does not generate distrust in such a sensitive space. This movement makes it clear that Google has decided not to stand still in a field that had been operating for years without profound changes. If this new way of understanding email proves to be useful on a daily basis, it is reasonable to think that other providers will end up following a similar path. In technological careers, not moving or reacting late usually has a cost. But email is also governed by a very different logic: if something works, touching it involves risks. Gmail now enters a real testing phase, where it will be necessary to see if this bet manages to simplify the experience or adds unnecessary complexity. Images | Google In Xataka | Alphabet has just overtaken Apple in the ranking of the most valuable companies in the world. The reason is in AI

The RAM memory crisis seemed to have its months numbered. Micron has a completely different perspective

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They say that there is never a bad time to do something you really want and that, many times, the only thing that stops us is finding the right excuse not to start. That idea can work in many areas, but today it doesn’t fit very well if what you have in mind is build your own PC. At least not without assuming that the current context clearly works against it. We are witnessing firsthand how the so-called “memory crisis” is pushing upand notably, the prices of NAND memories, key in SSD units, and of the DRAM used in computers and laptops. We have more and more reasons to be patient, because an actor as relevant as Micron already warns that the challenges for the sector will persist for quite some time. The memory crisis is still far from resolved The company has put a date on the table and it is not what many expected. In its communication of resultsSanjay Mehrotra, CEO of Micron, spoke of “tight conditions” in DRAM and NAND and said that they are expected to “persist through and beyond 2026“In other words, if today we are already seeing how memory is becoming more expensive, Micron is warning that it does not point to a clear return to normality in 2026. That nuance matters, because it changes the horizon of anyone who is thinking about building or upgrading a PC in the short term. There are numbers that help to understand why this phenomenon does not remain a simple market swing. The firm once again reported record revenues of $13.64 billion in the last quarter, compared to $8.71 billion in the same period of the previous year, driven by the push for AI. That does not mean that there is excess product in all segments, because capacity and industrial priorities do not adjust to the pace of demand. Micron says it expects to increase its DRAM and NAND shipments by 20% next year, but acknowledges that boost isn’t enough to catch up. To understand why the domestic market is more exposed, it is worth looking at the photo of the factory. Micron is pushing its business toward HBMa memory designed for high-performance systems in data centers, and that has an opportunity cost. It is a technology that uses three times more silicon wafers than conventional DRAM, which means that, with the same capacity base, fewer units can be produced for the rest of the segments. It is not that consumption memory disappears, it is that it has less priority. Micron is pushing its business toward HBM. The first consequence is already being noticed by those of us who look at prices to build or expand a PC. Memory is what is becoming more expensive and the effect is seen, for example, in DDR5 kits. From there, the tension begins to filter through the rest of the chain, not only due to price, but also due to availability. The decision with Crucial also fits into this shift in priorities. Micron will stop selling consumer products under that brandwhich means one less player in this market, and greater pressure for those who are still in the race in the domestic sector. If Micron makes one thing clear with its roadmap, it is that standardization is not around the corner. The company is accelerating investment and capacity, but with a calendar that moves in yearsnot in weeks, and that forces us to look at 2026 with another face. For those who are thinking about buying or building a PC, the prudent reading is simple: it is advisable to assume that memory will continue to be a sensitive component, both in terms of price and availability, for a good period of time. Images | Micron | Samsung In Xataka | RAM is so expensive that smartphone manufacturers already have a plan: return to phones with 4 GB of RAM

Ford CEO is completely obsessed with Chinese electric cars

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“Xiaomi is the Apple of China.” These are the words not of just anyone, but of Jim Farley, CEO of Ford. The boss of the American company is one of the bosses who has been the most talked about in recent years. And the reason is approach when studying rivals. It is rare to see the CEO of a company praising a rival, but Farley not only does not mince words, but is determined to air the details that need to be improved to catch up. And if there’s one thing that’s catching Farley’s attention, it’s Chinese cars and, in particular, the Xiaomi SU7. Knowing the competition. The automobile industry has embarked on electrification, and if this adventure is making one thing clear, it is that China is leading the way. Although Tesla struck first from the West, it is the Asian giant’s companies that are pushing both technology and batteries. This is generating an ecosystem in which chinese cars They are extremely competitive in the market, something that is making Western manufacturers nervous. To better understand his competition, Farley had the idea of ​​carrying out a series of trips to China to select cars to take back to the United States. Not to dismantle them – or not only – but to drive them on a daily basis on everyday trips. In a recent interview with La Naciónstates that the entire management team is going on that trip to choose 50 cars. He doesn’t want to get off his SU7. Of those 50, they keep five, and they are the ones they take back to Detroit. The one chosen by Farley? He Xiaomi SU7. He liked it to the point of saying that “it’s fantastic,” stating that he didn’t want to get off of it. Previously, already rated the company as “an industry giant and a much stronger consumer brand than automotive companies,” but now it has gone a little further. The Apple of China. “Everyone talks about the Apple car, but the Xiaomi car already exists and it is fantastic,” said before the official cancellation of the car was known. And, in fact, in that interview for La Nación, Farley commented that he is not surprised that Xiaomi is so successful. “It is the Apple of China.” Precisely, it is the “ecosystem” that stands out, something that is Apple’s strong point: “You get into the car with your phone and you don’t have to pair it because it automatically identifies it. It has facial recognition, an AI assistant and can accelerate from 0 to 100 km/h in three seconds with just the push of a button. It looks like a porsche taycan”, he assures. Humiliating. Is it perfect? “No, and we could surpass it in the segments in which we compete,” adds the manager. But Farley’s ‘flowers’ are not only for Xiaomi, but for the Chinese industry. At the Aspen Ideas Festival held in June of this year, CEO described what he saw in China as “lor most humiliating thing I have ever seen in my life”. The reason? That 70% of the world’s electric vehicles are manufactured in China and that they have cabin technology much superior to that offered by many Western brands. “Automatically, your entire digital life is reflected in the car.” Technology gap. Farley’s interest in competitors, both Chinese and domestic, is evident. When Ford entered the electric segment, He did it like an elephant in a china shopwith a Ford Mustang Mach-E which was very expensive to develop when its competitors already had much more optimized processes that allowed the price of cars to be lowered. Since then, they have been changing strategy and moving chips. They hired Doug Field, former chief engineer of the Tesla Model 3 and member in Apple car design, and was the one who opened cars to Farley. Field sincere: “Jim, your parts release system and development architecture are 25 years behind. You can’t compete like that with BYD”. The acid test will be the new electric pickup that Ford is preparing for 2027 with the aim of making it affordable. We will see, of course, how the market responds, but what is clear is that Farley does not fall short when it comes to praising the competition. Images | Xataka, Ford In Xataka | Ford invested 1 billion to produce electric cars in Europe. Now it will invest money in laying off 1,000 employees

We believed that Tim Cook’s days at Apple were numbered. Bloomberg’s Mark Gurman just completely changed that scenario

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It doesn’t matter where or when you read this. It is very likely that today you have seen more than one Apple product around you. Someone answering messages in a iPhone 17 Pro on the Metro, a student taking notes on their MacBook Air in a Starbucks or someone monitoring their physical activity with an Apple Watch during a getaway to the countryside, to name a few everyday scenes. This massification has a name behind it. Tim Cook. And it is unclear how much longer he will remain at the helm of Apple. a few days ago, the Financial Times published that the company was preparing for Cook’s departure next year, giving rise to the succession that has been mentioned in technology circles for years. Now, Bloomberg maintains that That scenario is not so imminent. How is it possible that two such reputable media point in different directions? Let’s analyze the context to understand it better. Hermeticism and calculated silences. Apple is known for its corporate discretion. Not only does it jealously protect the details of its products, but it also leaves little room for knowing its internal movements. There has been no formal announcement regarding Cook’s possible departure. Everything we know comes from specific statements by the executive himself, anonymous sources and analysis by specialists. In an interview with Wired, published December 4, 2024Cook spoke about his future at Apple. When asked how much longer he saw himself in the company, he responded: “Now I get asked that question more often than before. As I get older, as my hair turns gray. I love this place (…) It’s a privilege of my life to be here. And I will do it until the voice in my head says, ‘It’s time,’ and then I’ll focus on what the next chapter will be like. But it’s hard to imagine life without Apple, because my life has been wrapped up in this company since 1998. It’s most of my adult life. And that’s why I love it.” At the beginning of this year, He also participated in the Table Manners podcast. Asked if he would ever retire, he commented: “Sure, but not in the traditional definition. I don’t see myself at home doing nothing, without intellectual stimulation, thinking about how tomorrow can be better than today. I think I will always have that predisposition and want to work. I mean, I was working when I was 11 or 12… You want to be pushed a little. You want to feel a little uncomfortable… I think I will always want to be pushed.” Sources: essential, but not infallible. Outside of those public statements, everything else depends on leaks. People with some proximity to the company—direct or indirect—who share information with journalists under condition of anonymity. In those cases, the reliability of the content depends on the quality, consistency and independence of those sources. Any media that aspires to maintain its credibility should meet these standards. What the Financial Times says. As we say, on November 15, the Financial Times published that Apple was intensifying its efforts to plan Tim Cook’s succession, and that it was preparing for him to step down in 2026. It is the only concrete—unofficial—date mentioned so far. The article is signed by four journalists, including Tim Bradshawglobal technology correspondent based in San Francisco, and attributes the information to “several people familiar with the discussions” within Apple. It is not a slight conjecture nor an isolated interpretation. What Bloomberg says. Bloomberg reacted days lateron November 23, with the newsletter from Mark Gurman, one of the journalists with the best access to early information about Apple. He does not rule out that Cook will retire one day, nor that his successor could be someone like Jon Ternus. But he does state something key: “I think the news was simply false.” According to Gurman, with the information he has been able to verify in recent weeks, it does not seem likely that Cook will leave office in the middle of next year. He even assures that he would be surprised if Apple faced this replacement within the deadlines indicated by the Financial Times. He sums it up clearly: “Yes, Apple will eventually have a new leader. And yes, it will probably be Ternus. But unless some unforeseen event occurs that forces Cook to resign sooner than expected, that time is not close.” So who gets it right? At this point, one thing is clear: we cannot say that the Financial Times is right. We also cannot guarantee that Bloomberg has it. It is possible that each media outlet has access to different parts of the same conversation, or that their sources are showing different angles of the same scenario, perhaps with their own interests. Our role, also as a medium, is to offer the most complete “photograph” possible so that you can form your own criteria. And, with the caution that we are entering speculative territory, it is reasonable to think that there may be internal conversations about the succession, although not all sources seem to agree on what they know, what they think they know, or what they are willing to share. For now, the only certain thing is that Tim Cook is still at the helm of Apple. An Apple that, since taking office in 2011, has gone from having a market capitalization of 350 billion dollars to more than 4 trillion. More than Alphabet or Microsoft. And in that process, it stopped being a brand perceived as aspirational or exclusive to become an everyday, global and omnipresent presence. Just like what anyone can observe today, from a subway car to a university classroom. Images | Apple (1, 2) In Xataka | Tim Cook has admitted that Apple is “very open” to acquisitions in AI. These are our candidates

The best-selling car in Spain is the Dacia Sandero. It is a completely irrelevant fact to understand Spain

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The Dacia Sandero was, in 2024, the best selling car in Spain. It was, in fact, in a total of five countries around the world. In addition to Spain, the Sandero repeated the throne in Bulgaria, Kosovo, Morocco and Portugal. This year we are on track to repeat it, with a Dacia Sandero that has added 28,765 units. Well above the MG ZS, the second best-selling car with 19,251 euros. The data tells us that among the best selling cars In our country the cheapest vehicles triumph. The Renault Clio is the third option. Despite having announced a new generation, it is still the third best-selling car in our country and can be found for prices starting at just over 16,000 euros. The Seat Ibiza is the fourth best-selling car and its starting price is just below the 15,000 euro border. Among the 10 best-selling cars we also find the Peugeot 208, which starts at 17,000 euros. Are we poor? This is what many responses on social networks affirm to each and every one of the lists of the best-selling cars in the world. The reactions compare us with the Nordic countries or Belgium, where the Tesla Model Y was the best-selling car last year. But… what if the statistics were distorted? Simply looking at which is the best-selling car by country gives rise to some paradoxes. France has a salary average of 44,968 euros, while in our country we move at 31,698 euros, according to data collected by Expansion. Despite this, the best-selling car in France in 2024 was the Renault Clio… followed by the Peugeot 208 and the Dacia Sandero. Photography is not very different from that of our country. Finland has an average salary of 52,893 euros, double the 25,198 euros in Greece. Both, however, share that the best selling car in their countries last year it was the Toyota Yaris Cross. The same car that repeated as the best-selling in Poland. Now, we can understand that the photograph may be somewhat distorted. Bestseller just means “bestseller” “The fact that sales were concentrated on that type of car (the Dacia Sandero) or on its price level, that it was the best-seller did not say anything about our purchasing capacity” Who maintains this is Manuel HidalgoDoctor in Economics from the Pompeu Fabra University and professor at the Pablo de Olavide University (Seville). He did it with a tweet on According to his calculations: 33,251 euros. That is the average price of cars bought in Spain. And the data even has nuances that would raise this figure. We might think that a very expensive car will undoubtedly raise the average price. For example, a Dacia Sandero sells for less than 15,000 euros, so a car worth 150,000 euros is equivalent to the registration of ten of these cars. Source: Manuel Hidalgo But Hidalgo has also crossed the frequency with which these cars are purchased. And in the graph above you can see that, indeed, there is a good number of vehicles sold at the average price of a Dacia Sandero and then there is a spike when the graph approaches 20,000 euros. However, most cars sold In our country they stand at 30,000 euros, very close to the average of 33,251 euros. From here, there is a marked drop. The professor and Doctor in economics explains that to obtain the data he has taken the data of the best-selling cars in our country between January and September 2025 (latest data available) and has crossed them with the RRP of the price at which each and every one of the cars in our country are sold. These data show that six times more cars are sold at the 30,000 euro border than at the 14,000 euro border where the Sandero starts. The leadership of the latter is based on the fact that it is the market reference among the cheapest cars. The options in this price range are also much more limited, so at higher prices sales are diversified and, therefore, it is more difficult for a car to gain points to appear among the 10 best-selling cars in our country. But, as we said, it is very likely that the average price we pay for our car in Spain be taller. We asked Manuel Hidalgo about this possibility and he confirmed it. It must be taken into account that the data shown is obtained with the RRP of the car but not with the expenditure that the private client makes on equipment or superior mechanics. And the basic versions of a car are, in many cases and more so in cheap vehicles like the Dacia Sandero, focused on large fleets. This explains that if the car is segmented between individuals and legal entities, the curve shifts to the right. Source: Manuel Hidalgo According to the data collected by Manuel Hidalgo, the average of the car purchased by an individual is higher than the average of the legal entity. Specifically, an individual spends 33,982 euros per vehicle, while an individual spends 32,376 euros. Looking at the graph above, we see that it is common to buy cars for very low priced fleets. So much so that the graphs between individuals and companies do not equalize until both reach 20,000 euros. Among individuals, the frequency of purchases between 20,000 and 30,000 euros shoots up earlier and it is evident that the final average price is driven by a rebound in purchases between 50,000 and 60,000 euros. Among individuals, it is evident that there is a purchase for fleets and work vehicles where the cheapest cars are sought. Then, the frequency shoots up again at the border of 30,000 euros, showing that it is the segment preferred by companies for cars used by their employees or by self-employed people who can deduct part of the fees. That is, yes, in Spain the most purchased car is the Dacia Sandero but the variables that must be taken into account to analyze the … Read more

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