Calling without warning has gone from being normal to being rude. And in that change we have lost something

“It seems rude to me to call the cell phone without warning. If it’s not an emergency (and it’s not my parents) don’t call me, we have WhatsApp for something.” This tweet from @thaissotillo It went viral a few days ago and generated responses of all colors, but with the feeling that it is a generational issue: at some point, for those born especially in the late 90s onwards, telephone calls – the most basic gesture of a telephone – have become a violation of social protocol. The generational issue does not explain much: the interesting thing is not what the girl prefers, but why an unannounced call now feels like an intrusion. A WhatsApp message gives you time. You read, you think, you decide, you write, you erase, you rewrite. You decide if it is better for you to sound warmer or more edge. Ten extra seconds to build a better version of yourself. A call takes that possibility away from you. It forces you to be youno editing, now. That’s why it’s uncomfortable. “It’s another way to avoid direct confrontation,” he explains. Alexandra de Pedrogeneral health psychologist. “An awkward conversation always becomes less awkward when I have time to process what I want to say and how.” we have built tode to a way of life about the right to edit ourselves before being seen. De Pedro says that many people pass their important conversations through the AI ​​filter: “Write this to me, but in a more assertive way.” We lose the ability for direct communication while we gain resources to avoid it. But there is something else. The call doesn’t just demand that you be yourself. Demand that you be now. We live in an asynchronous world. We work with people in four time zones, we watch series when we want, we answer emails between meetings. Everything can wait for me to be ready. The call shatters that illusion. It is a demand for synchronicity. It is a way of telling us “we speak now or we don’t speak.” And that, in a culture where procrastination is an earned right, feels obscene. That’s why voicemails have taken over: They transfer the call experience to something asynchronous, to have time to think about the answers. “Young people have understood that being accessible is not the same as being available,” says De Pedro. “They practice setting limits more. But you can also go overboard and We are moving towards a society that is a little more individualistic.“. Exceptions tell part of the story. Your parents may call you without warning. Not because they are from another generation, but because the family still operates under a previous code: that of automatic availability. You can interrupt me because you are my father. The rest of the world lost that privilege. Now you have to write first, raise the issue, wait for confirmation. Only then, perhaps, call. The direct call is read as arrogance. We have changed the semantics of what it means to respect others. Before it was “I give you my attention when you ask for it.” Now it’s “don’t ask me for attention without prior permission.” We say that we gain efficiency, that WhatsApp avoids unnecessary interruptions. But what we have really done is build a wall around our emotional availability. “It has to do with postponing everything uncomfortable,” says the psychologist. “Much lower tolerance for frustration, for uncomfortable sensations. If I find it uncomfortable to answer a friend, it’s annoying, because it costs me more and I put it off.” The phone call was the last vestige of an ancient social contract: we accepted that others might need us in real time, without warning, without the possibility of postponement. That contract was broken. Now we all live behind a perpetual mailbox. We respond when it suits us, not when they need us. We feel freer, more owners of our time, more protected. What we do not feel is what we have lost: the habit of tolerating the discomfort of appearing unprepared, of improvising closeness, of accepting that the other has the right to alter our day. The phone is still in our pocket. But it’s not to talk anymore. It is to decide when, how and with whom we want to appear to be speaking. In Xataka | AI is transforming the relationship we have with our own ideas: we no longer create, we just “edit” ourselves Featured image | Xataka

We Spaniards have been calling all donuts with holes “donut” all our lives. Now it is private property of Bimbo

Cases of all types and types pass through the Supreme Court table. That’s nothing new. What is curious is that its magistrates rule on a lawsuit in which pastries, linguistics and brands are combined, all well mixed in a legal dispute so full of chiaroscuro that justice has taken a while almost a decade in reaching a conclusion. As if that were not striking in itself, at the center of the dispute was one of the most famous sweets in the country: Donut. We explain ourselves. Word of the RAE. If you open the RAE online dictionary and type “donut” you will see that the meaning From the word is clear, at least to academics: a donut is basically a “spongy, donut-shaped piece of pastry, fried and usually glazed or covered in chocolate.” A type of donut. The RAE also clarifies that the term comes from the registered trademark Donut. The million dollar question is… Is donut (like that, in lower case and with an accent) the same as Donut? Does the fact that the first word has been in the Royal Academy’s dictionary for years allow any Spanish company to use it freely or is it the exclusive property of the company that popularized it, Bakery Donuts (Bimbo), owner for decades of the DONUT brand and others that have included the term? Almost a decade of lawsuits. The above questions are more than just questions thrown into the air or theoretical reflections. They are at the bottom of a dispute that may date back to beginning of 2017when a long legal tug-of-war began centered on the word “doughnut.” Around that time, Bimbo Donuts Iberia filed a lawsuit before the Commercial Court No. 9 of Madrid when it detected that another third-party company (Atlanta Restauración Tematica) was offering donuts on its website that, although they were called Redondoughts, were described as “doughnuts.” For Bimbo, this represented a violation of its trademark and it decided to sue. Why’s that? The Confidential has had access to the last ruling in the case, which allows us to understand the arguments put forward by both parties. For Bimbo, the fact that another company used the term represented two things: first, a use of its brand, which has been cared for for decades; second, an example of unfair competition that affects their interests in the candy market. For Atlanta things are different. In your opinion“donut” is nothing more than a word in common use, a word recognized by the Royal Academy. As if that were not enough, he claims that he has not even used it “as a trademark”, but rather on his website, where at the time it had an “insignificant” reach. In fact, the company is dedicated to selling to professionals in what is known as ‘Horeca’ channela label that basically refers to establishments such as hotels, restaurants and cafes. To the Supreme. Bimbo’s claims were unsuccessful in the first instance. Not in second either. As remember Five Days, This last court even recognized that the word donut is descriptive, in common use and appears in the RAE dictionary. The multinational did not give up and the issue ended up in the Supreme Court, which is the one that has had the last word. The most curious thing is that for its magistrates the reality is somewhat different than for previous judges. “It cannot be ignored that the use of the same word by Atlanta may imply per se an improper use of the reputation or notoriety of the Donut brands, with the consequent impairment of their distinctive character and reputation,” reasons the ruling of the Supreme Court, which even speaks of the risk of “loss of prestige.” “The third party unfairly benefits from the attractive power of the brand.” In case there were any doubts, the ruling recalls that Atlanta did not exactly use the term RAE (with a lowercase letter and an accent), which leads the court to point out that the company did not act in a “loyal” manner towards the “legitimate interests” of Bakery. “It affected its renown, distinctive character and exclusivity,” he remarks. An armored brand. The conclusion? Whatever the RAE says, the unauthorized use of the word ‘Donut’ for commercial purposes (at least in Spain) violates the rights brand of Grupo Bimbo. Hence the multinational spoke of a “historic legal victory.” In his opinion, the ruling recognizes “the renown” of his brand and grants it “maximum protection.” In reality, since Atlanta has already removed the word from its website and its use was “limited,” it does not impose compensation or a fine. Images | Donuts In Xataka | There are people counterfeiting Rioja bottles and selling them in Vietnam: a growing problem for the wine industry

We have to start calling what is happening in Venezuela by its name. The “other” US bombers have arrived

May America return to “walk” bombers strategic actions against Venezuela gives shape to an idea: this is no longer a tactical whim, it is a military campaign that moves on a dangerous border between ambiguity and prelude of something of greater significance. Not only that: the presence in the air, sea and territorial periphery of a country without the capacity for military parity introduces a geopolitical message directed towards third partiesand places the region before an unprecedented scenario. The visible phase. United States has done it again. Now they have been B-1 Lancer (long-range bombers, high payload and supersonic speed) from Dyess (Texas) to the outskirts of Venezuelawithout entering sovereign airspace but close enough to constitute an unequivocal signal of availability of remote fire. These flights are added to previous demonstrations with B-52 and F-35B, and are part of a expanded deployment which includes eight warships, a submarine, P-8 maritime patrol, MQ-9 Reaper and a squadron of F-35s already advanced in the theater. The novelty is not the capacity but the frequency: what used to be an annual exercise has become a sustained cadence that Pentagon officials already hint will grow, under the operational argument of surveillance and destruction of boats, but with a clear transition potential to fixed targets ashore. What the bombers reveal. Air traffic scans showed pairs of B-1 with BARB21/22 and nodal planes (KC-135 for replenishment, RC-135 ISR and a E-11A BACN) composing architecture of command, link and persistence typical of complex operations, not symbolic gestures. The immediate precedent of the B-52 in the same areadescribed by the Department of Defense itself as a “demonstration of attack”, reinforces the reading that Washington is setting up an environment from which it will be able to strike from outside the Venezuelan tactical range without the need to preposition bombers in regional bases, exploiting the strategic autonomy of the heavy wing. The E-11 BACN The bridge and options. The campaign against suspicious vessels (with at least seven confirmed attacks on speedboats and a submersible since September) complies a double function: produces immediate kinetic effects and, at the same time, normalizes the use of lethal power without explicit congressional authorization on targets politically designated as “narco-targets.” Trump openly declared that, once the maritime phase has been exhausted, the attacks could move to land against distribution or production facilities, and former USAF officers admit that the B-1 platform is ideal for that scenario. The Republican-dominated Congress has blocked attempts to limit presidential authority, and the line between war on cartels and strategic coercion of the regime has been blurred. deliberately blurred. A B-52 and two F-35Bs seen flying together during the “bomber strike demonstration mission” last week The background. Before reappearing heavy wing on the Caribbean, Washington had consumed three cycles without success: maximum sanctions, political negotiation and recognition of a parallel government. They all failed in dislodging Maduro, protected by a Cuban counterintelligence apparatus and armored by alignment with Russia, China and Iran. The turn to military coercion (destroyers with Tomahawk, embarked special forces, ISR means and precision fire) replicates a repertoire with long and bumpy genealogy in Latin America, but here with a deliberately ambiguous purpose. The Caribbean without law. The Pentagon has sunken vessels alleging narcoterrorism, with no specific congressional authority to equate cartels with al-Qaeda-type threats. Trump came to contemplate blows on the ground that would produce high-impact viral images, but without a sure path to a stable political outcome: the available force (some 10,000 troops) is not enough for a conventional invasion, and a surgical assault to capture Maduro would entail catastrophic risks if it failed. The limits and fragility. I remembered a few hours ago the financial times that the recent history of the United States in “nation-building” after the use of force is poorand in Venezuela the vacuum after a forced decapitation could be occupied by hard factions of the apparatus or consolidate Maduro himself if a failed operation gave him an alibi for deeper repression. The legitimate opposition is fragmented or in exileand institutional continuity after a crash would be uncertain. The main weight of the warning lies not so much in the probability of an immediate attack as in the fact that, by declaring the war open to “narco-terrorists” and pointing to Maduro as one of them, the administration has crossed a line from which it is difficult to retreat without showing strength. The strategy. If you want, the bomber flyover In the face of Venezuela, it functions as an element of psychological pressure, as an enabling infrastructure for a rapid kinetic leap, and as an extra-regional message to those who support the regime. Until now, the legal elasticity of this “anti-drug” framework has served to go through it lining barriers to the use of force without declared war. Now, with the appearance of heavy wingWashington points out that coercion has left the discursive plane to settle in the closest thing to a real architecture of the theater. Image | USA, USAF In Xataka | The US has several warships deployed off Venezuela. Venezuela has a Soviet missile capable of penetrating them In Xataka | Satellite images leave no doubt: there are 10,000 soldiers and unusual artillery pointing at the same place in the Caribbean

Five portable air conditioners that you can have at home without calling the coach

The Heat waves They are making it unbearable to be at home this summer. If you don’t know what to do to be fresh, portable air conditioners They have become a success alternative to better survive high temperatures. Its easy installation, just needing have a window nearby to extract the heat generated by the engineas well as the great variety of their success and that there are very economical models have made them triumph. These are some of the models of portable air conditioners that we recommend to have this summer at home. Measure Portasplit by 1,199.99 euros: 3,000 fridge and with heat pump. Cecotec Forceclima 9400 Soundless Heating by 289 euros: of 2,268 fridge and with five operating modes. DAITSU – ALISIOS PREMIUM APD09FX2 by 331 euros: of 2,236 frigpances and self -diagnosis. Cecotec Forceclima 7500 Soundless Connected by 178.42 euros: With Wi -Fi connectivity and 1,750 refrigerators. Carrefour Home HomeC7JT-25 by 189 euros: of 2,060 Frigorories and Energy Classification A. Measure Portasplit This is one of the More innovative portable air conditioners that we can find in the market, hence its price of 1,199.99 euros. Midea Portasplit stands out, fundamentally, for having an exterior split that you can place in the window. It has one 3,000 refrigeration capacity And it is installed with three simple steps. It has wifi connectivity and is a Silent penguinsince only 39 dB works. In addition, it integrates heat pump, so it is also ideal for winter. Measure Portasplit penguin air conditioning 4 in 1 * Some price may have changed from the last review Cecotec Forceclima 9400 Soundless Heating Another portable air conditioning with heat pump that may be interested is this of the Cecotec firm: the Cecotec Forceclima 9400 Soundless Heating. You can buy it now in Mediamarkt for 289 euros. It incorporates Soundless technology, so it will not bother you too much when sleeping. Its refrigeration capacity is 2,268 fridge and is perfect For stays of up to 20 square meters. Offers five operating modes: fan, cooling, heating, dehumidifier and night mode. Portable air conditioning – Cecotec Forceclima 9400 Soundless Heating * Some price may have changed from the last review DAITSU – ALISIOS PREMIUM APD09FX2 Another very complete model of portable air conditioning that is worth buying to survive high temperatures at home, is this one of DAITSU. Specifically, in PCComponents You can take this APD-09FX2 model from DAITSU by 331 euros. This portable air conditioning It stands out for having the test or self -diagnosis function, which allows to detect any anomaly in its operation. It has one 2,236 refrigeration power and works with a low noise level. DAITSU – Alisios Premium APD09FX2 Portable air conditioning * Some price may have changed from the last review Cecotec Forceclima 7500 Soundless Connected This is one of the portable air conditioning models cheaper What will you find. Now, at Amazon, you can buy this Cecotec Forceclima 7500 Soundless Connected for alone 178.42 euros. Being cheap, has made him become the most coming in this online store. With its cooling power of 1,750 refrigerators per hour, you can cool rooms up to 20 square meters. It has Wi -Fi connectivity And you can control it by mobile app or its tactile LED panel. In addition, it incorporates function dehumidifier and 24 -hour timer. Cecotec Portable air conditioning with remote control and wifi forceclima 7500 soundless connected * Some price may have changed from the last review Carrefour Home HomeC7JT-25 The last of the portable air conditioners that we recommend, is another of the cheapest that you can find right now and is being A success in Carrefour. This is the Carrefour Home Home Home Bom7JT-25 model, which is now reduced to 189 euros. This penguin model presents Energy classification aso you will not have an exorbitant expense on the light invoice when using it. It works at a maximum of 65 dB and has a refrigeration capacity of 2,060 refrigerators. Carrefour Portable air conditioning Home HomeC7JT-25 * Some price may have changed from the last review Images | Cecotec, Measurea, Carrefour and Daitsu In Xataka | What intelligent air conditioning buy: how to choose a connected air conditioning system and outstanding models In Xataka | Connected fan purchase guide: Recommendations to choose an “intelligent” model with WiFi and six models from 50 euros

Calling Gulf of America to the Gulf of Mexico was just an occurrence of Trump. Until Apple changed its maps

The 1953 edition was the last one published in the volume Limits of Oceans and Seasthe text internationally accepted to name the seas and oceans of our planet. It is managed by the International Hydrographic Organization (IHO), But the curious thing is not that. The curious thing is why more than 70 years ago it has not been edited. The reason, they explain In The Conversationwe find it in the conflict between Japan and South Korea by the name of a sea. Specifically, by the Japan seaits best known and popular name. In South Korea they do not agree to call it that, and since then they try to change the name to “Mar del Este”. South Korea took the problem that created a East Sea Society 30 years ago, but the problem never solved. The IHO came to create a revised edition of its volume in 2002, but was never published. That is the clear demonstration of how difficult it is to change the name to any geographical element in our day. At least, to change it so that it is universally accepted. And that is what is happening these days with the controversy (another) created after Donald Trump’s decision, which He issued an executive order to call Gulf of MexicoGulf of America. That decision could have gone unnoticed, but it has become something especially significant. Not for the decision itself, but because to make it a standard de facto (no of iure) has forced Google Maps —which announced the change Monday— And above all Apple Maps Change the name on their maps. And if Google and Apple maps say it, the thing changes. He does it at least for the hundreds of millions of people who use these maps, who will end up seeing how that Gulf is no longer “from Mexico”, but “of America.” The popularity of these applications is exceptional, and if something changes its name in them, users They can end up accepting it as the official name. The problem is that it is not, because it is only in the US. But both Google and Apple have already introduced that change in their applications when they are used by US citizens there, and soon we will see all. That, of course, does not mean that the rest of the world accepts that new denomination and continues to use the name that that Gulf has always had. They will not probably do so in Mexico, where they responded with a sneer to the decision of the US president. His Mexican counterpart, Claudia Sherinbaum Pardo, did At a recent conference that maybe then we should Change the name to the United States to call it Mexican America. It was then that he showed a map of 1607 in which not only the Gulf of Mexico appeared as such: it is also the region now occupied by the United States was called Mexican America. The answer is absolutely valid. Sherinbaum probably does not propose that change in Google and Apple maps for Mexicans, and even if I did, Apple and Google are North American companies and would probably not accept the change. Be that as it may, the truth is that this change of names demonstrates how today changing the name to such important geographical areas is not easy, although Have Google and Apple from your side help. The question, of course, is what will happen within four years, when Trump’s mandate ends. Will the Gulf of Mexico return to be the Gulf of Mexico? Image | Daniel Torok In Xataka | When King Carlos III commissioned a map of South America and then prohibited it because it was too precise

The government wants to end unwanted commercial calls. The question is whether they will stop calling me “of Indeed”

One of the measures announced by the Government in October 2024 had to do with The end of the annoying commercial calls and telephone scams. The Ministry of Digital and Public Transformation presented A comprehensive plan To combat fraud from SMS and calls, a package that will be approved before the end of February. The norm will strictly prohibit commercial calls with numbers outside the prefixes 800 and 900. The problem? The Spaniards are dealing with another type of spam. One that has to do with the “human resources” departments. A plan against commercial calls. The Ministry for Digital Transformation and Public Function announced, yesterday, Thursday, that the Ministerial Order to combat cybetheafas through false commercial calls will be approved before the end of February. “That is, you will not be able to receive a commercial call from a mobile, that is happening today. We receive from a mobile, we think he is an acquaintance, a relative, we do not know who he is, and then it turns out that it is a commercial call. This will be prohibited by the ministerial order. ” Óscar López, Minister for Digital Transformation and Public Function. Those companies that use numbers outside the prefixes 800 and 900 will face sanctions (still to be determined), and it will be possible to denounce before the Telecommunications User Attention Office to any number that breaches the new standard. Beyond Spanish companies. Similarly, work to try Block calls International that are identified as nationals, as well as those from numbers not assigned to any service, operator or customer. A database will also be launched in order to block text messages with alphanumeric characters (such as, when they send you fake Movistar SMS, mails, DHL, etc.). All messages that do not come from entities registered in the database will be blocked. This last measure is key, and on its success it will depend that the Spaniards are calmer in We call him of Indeed Human Resources. The problem of commercial calls is largely solved, pointing to The Robinson list. It is not infallible, but Organic Law 3/2018 on the protection of personal data prohibits companies from calling you for commercial purposes. Case apart, of course, they decide to skip the law. What, at least in recent months, has not had a solution, is the issue of the so -called “human resources”. It is more than likely that in recent months you have received a call in which a robot invites you to add its number to WhatsApp to know “work conditions.” The problem is so widespread that the own Incibe He published a statement warning about this fraud, recommended to users to block contact and report it as spam. Something that makes us frown at these calls is that they are not made with suspicious numbers, not even Google’s antispam filter can with them. The reason? They use completely real national numbers. How is it possible? ID SPOOFING. This technique is to modify or falsify the call identifier to match a “legitimate” number. It can be done from anywhere in the world so, although I call you a 6xx, the robot that is trying to cheat you does not have to be located in Spain. In fact, the scam is so sophisticated that scammers can adapt their calls so that, even being in another country, you receive a call from a national number (the country you are traveling to) talking in Spanish to offer you great employment conditions. Many of these scammers use voice services about IP (VOIP) to make these calls. This allows them to show a Caller ID (call identifier) ​​from any country, regardless of where they are. And regarding why they have your number, you have nothing more to write on Google “Mass filtration Xataka data”. Have dozens of articles published last year. The question is if it will be enough. The government has not yet detailed how it plans to fight against this type of calls. In the event that they are carried out from other countries, according to their promise, they should be able to intercept them. But if the ID Spoofing is done locally, it will not be easy to detect when a 6xx “real” and a 6xx that is made by another. In Xataka | Be careful with the false rental scam: how it works and why you never have to give the DNI happily Image | Unspash (Lindsey Lamont)

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