Turning off notifications 24/7 is no longer rude, it’s the new technological self-care

In 2026, hyperconnectivity has reached unprecedented levels. However, in the midst of this constant noise, a paradoxical cure has emerged: ignoring those we know and love has become the new secret to a happy and peaceful life. As the magazine details Wiredwe are witnessing the rise of a digital tribe known as the “maximalists of the Do not disturb“. They are users who have decided to keep their phone notifications silenced 24 hours a day, seven days a week. What was once considered a serious breach of the social contract—the tacit obligation to always be available—is now a viral trend. On platforms like TikTok, videos celebrating “monk mode” or the non-stop use of “Do Not Disturb” mode rack up millions of views. In the comments, the debate rages: while some applaud it as the definitive act of self-care, others criticize it as a terrible lack of respect for others. What has happened to our availability? The norms of social etiquette have changed drastically over the last fifteen years. If at the beginning of the last decade the golden rule was “don’t call anyone after 10 pm”, the current rule seems to be “don’t call anyone, ever”, as I already warned The New York Times. Telephone calls without prior notice by message or email have come to be considered intrusive, uncomfortable and even alarming; Nowadays, if the phone rings suddenly, we instinctively assume that a misfortune has occurred. To stop this intrusion, users have taken the tools of their own operating systems to the extreme. The technical difference that has facilitated this radicalization is key: while the traditional silent mode turns off the tones but allows the screen to continue lighting and vibrating, settings such as “Do Not Disturb” mode or “Sleep Mode” act at a deeper level of the system. These tools block vibration, dim the screen light, and hide visual alerts, eliminating any physical interruptions. According to account Wiredfor many this habit began as a survival mechanism during the 2020 pandemic, when their entire lives were reduced to the screen. After discovering the peace it brought them, they decided to never turn on the notifications again. Personal limits versus social cost. Living in a silent digital limbo has profound psychological implications. Turning off notifications is a declaration of autonomy; Those who do so are not building a wall to isolate themselves from the world, but rather installing a “door” that they only open when their schedule and mental health allow it. But this position requires paying a social toll. Announcing that you live in “Do Not Disturb” mode is almost like declaring that you were vegan in the 90s: it is often perceived by those around you as a self-righteous or rude attitude. Friends, partners, and family members often get frustrated when they don’t receive immediate answers. For this reason, the maximalists of silence have learned that preventive communication is key to explaining that this is not a personal attack, but a necessary barrier. Paradoxically, this digital isolation improves relationships in the physical world. By not paying attention to a bright screen that demands their attention, these people demonstrate an absolute presence in face-to-face conversations, generating bonds of greater depth and trust. Expert support. Science supports this need for disconnection. The cost of always being available is very high and directly affects our mental and cognitive health. The studies warn of three major impacts: Symptoms of inattention and hyperactivity: An investigation, published in Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, has shown that constant interruptions caused by smartphones can cause symptoms of inattention and hyperactivity—associated with ADHD—even in the general population that does not suffer from this disorder. Simply having alerts on maximizes these interruptions and increases inattention levels. Stress due to job fragmentation: A study of University of California, Irvine revealed that when people are constantly interrupted in their tasks, they try to compensate by working faster. However, this accelerated pace comes at a severe price: one experiences increased workload, higher levels of stress, frustration, time pressure, and tremendous mental effort. Cognitive leaks: Adrian Ward, professor at the University of Texas, ensures that cognitive ability It is significantly reduced just by having the smartphone within reach, even if it is turned off. Added to this is that each notification causes “cognitive hiccups” of about seven seconds, splintering our attention. Once concentration is broken, it can take the brain more than 23 minutes to regain it. The digital paradox. Despite its benefits, silencing your cell phone is not a panacea for everyone. Previous research suggests that, for some people, turning off alerts can cause anxiety about missing something important (the well-known FOMO). This anxiety causes users to interrupt themselves more frequently to check the screen, resulting in a net increase in distractions. At the same time, the trend has been quickly absorbed by the market. An article from Guardian criticized how “productivity gurus” on TikTok they had commodified the #monkmode (monk mode), selling it as an isolated and somewhat melancholic self-optimization formula, forgetting that the human mind also fights against forced hyperconcentration. Finally, we come to a technological irony of our time. Recent clinical protocols, like the essay published in Frontiersevaluate the use of mobile applications mindfulness (like InMind) to combat work stress, burnout (burnout) and improve the engagement of office workers. In the middle of 2026 we depend on applications within our phones to cure the anxiety that that same device generates in us. The rebellion of silence. As we move into 2026, putting your phone on permanent silent has gone from being a simple setting in the settings menu to becoming a statement of intent. As they conclude in Earthis a reminder that human attention is a finite and extremely valuable resource, to be spent by conscious choice and not by the beep of an algorithm. In the end, as summarized by the testimony collected by Wiredgiving up immediate availability in the era of “always connected” is perhaps the most peaceful … Read more

A study shows that we pay more attention to doctors if they are rude and arrogant

Lovers of medical series may have a reference in their mind, such as Gregory Housea brilliant but insufferable doctor noted for his sheer arrogance. Fiction here taught us that we forgave him for his bad manners simply because he was a genius who saved lives, although now we may wonder what would happen in real life:we would put up with a doctor like that? science wanted to respond to this, pointing out that as patients we would not only tolerate it, but that we would pay much more attention to it than to a kind doctor. A paradigm shift. Although it may seem absurd, the doctor-patient relationship is something that It’s about cultivating from your own career of medicine in their first courses in order to achieve greater empathy and closeness to the patient. Something that, beyond the good manners that one should have, also serves as another diagnostic tool. But the fact that as patients we are much more obedient to a somewhat borderline doctor is something that has surprised, and that is why it has been dubbed the ‘Doctor House effect’. Here the objective was unravel a mystery of human communication: How a lack of civility affects our ability to be persuaded when it comes to our health. The experiment. To test our impression with these doctors, the team conducted three experiments with almost 200 participants. The premise here was quite simple, as it focused on evaluating how people reacted to different types of health advice, playing with variables such as the experience of the person giving the advice or the politeness of the person speaking. The results. These They have attracted the attention of a large part of the communitysince it breaks what doctors have been instilled in since their careers. What was seen is that, when the advice came from an expert in the field, the use of very arrogant language turned out to be much more persuasive than an affable and polite tone. In other words, acting like Dr. House was working much better than he imagined. But curiously, this study shows that there is a double standard. In this case, if the person giving the advice was not an expert authority figure, the exact opposite happened: using arrogant language destroyed credibility, with courtesy being the only way to persuade the patient to follow the most appropriate medical advice. Because Are we attracted to being talked down to? This is the question we may be asking ourselves right now, and science suggests that the key does not lie in a strange clinical masochism, but in expectations and how we manage care. Here we must understand that in our modern society there is an unwritten social contract that dictates that we must be kind and polite, especially in environments like a doctor’s office. But when a health expert abruptly breaks that rule and constantly swaggers at us, our brain goes into a state of alert. And this “unexpected rudeness” acts as a switch to capture a massive amount of our cognitive attention. The scene is clear in this situation: when we are surprised by a doctor’s borderlineness when we did not expect it, we process his message much more deeply. And the impact is so strong that persuasion works regardless of the initial relevance we gave to the topic being discussed or the biases with which it was arrived at. Not so fast. Obviously, the conclusions of this 2026 study are not a carte blanche for health professionals to start insulting us in our next medical check-up, but it does teach us a lesson about human communication and how sometimes not everything is as we think in an idyllic mind. In Xataka | Spending all day scrolling on Instagram or TikTok has a very specific effect on your brain: it dwarfs

Calling without warning has gone from being normal to being rude. And in that change we have lost something

“It seems rude to me to call the cell phone without warning. If it’s not an emergency (and it’s not my parents) don’t call me, we have WhatsApp for something.” This tweet from @thaissotillo It went viral a few days ago and generated responses of all colors, but with the feeling that it is a generational issue: at some point, for those born especially in the late 90s onwards, telephone calls – the most basic gesture of a telephone – have become a violation of social protocol. The generational issue does not explain much: the interesting thing is not what the girl prefers, but why an unannounced call now feels like an intrusion. A WhatsApp message gives you time. You read, you think, you decide, you write, you erase, you rewrite. You decide if it is better for you to sound warmer or more edge. Ten extra seconds to build a better version of yourself. A call takes that possibility away from you. It forces you to be youno editing, now. That’s why it’s uncomfortable. “It’s another way to avoid direct confrontation,” he explains. Alexandra de Pedrogeneral health psychologist. “An awkward conversation always becomes less awkward when I have time to process what I want to say and how.” we have built tode to a way of life about the right to edit ourselves before being seen. De Pedro says that many people pass their important conversations through the AI ​​filter: “Write this to me, but in a more assertive way.” We lose the ability for direct communication while we gain resources to avoid it. But there is something else. The call doesn’t just demand that you be yourself. Demand that you be now. We live in an asynchronous world. We work with people in four time zones, we watch series when we want, we answer emails between meetings. Everything can wait for me to be ready. The call shatters that illusion. It is a demand for synchronicity. It is a way of telling us “we speak now or we don’t speak.” And that, in a culture where procrastination is an earned right, feels obscene. That’s why voicemails have taken over: They transfer the call experience to something asynchronous, to have time to think about the answers. “Young people have understood that being accessible is not the same as being available,” says De Pedro. “They practice setting limits more. But you can also go overboard and We are moving towards a society that is a little more individualistic.“. Exceptions tell part of the story. Your parents may call you without warning. Not because they are from another generation, but because the family still operates under a previous code: that of automatic availability. You can interrupt me because you are my father. The rest of the world lost that privilege. Now you have to write first, raise the issue, wait for confirmation. Only then, perhaps, call. The direct call is read as arrogance. We have changed the semantics of what it means to respect others. Before it was “I give you my attention when you ask for it.” Now it’s “don’t ask me for attention without prior permission.” We say that we gain efficiency, that WhatsApp avoids unnecessary interruptions. But what we have really done is build a wall around our emotional availability. “It has to do with postponing everything uncomfortable,” says the psychologist. “Much lower tolerance for frustration, for uncomfortable sensations. If I find it uncomfortable to answer a friend, it’s annoying, because it costs me more and I put it off.” The phone call was the last vestige of an ancient social contract: we accepted that others might need us in real time, without warning, without the possibility of postponement. That contract was broken. Now we all live behind a perpetual mailbox. We respond when it suits us, not when they need us. We feel freer, more owners of our time, more protected. What we do not feel is what we have lost: the habit of tolerating the discomfort of appearing unprepared, of improvising closeness, of accepting that the other has the right to alter our day. The phone is still in our pocket. But it’s not to talk anymore. It is to decide when, how and with whom we want to appear to be speaking. In Xataka | AI is transforming the relationship we have with our own ideas: we no longer create, we just “edit” ourselves Featured image | Xataka

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