bet

The Big Tech have played their whole future to AI. Tariffs are going to test that bet

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The world economy makes waters. The geopolitical and economic hurricane called tariffs It is affecting especially to large technology companiesthat fall remarkably in the stock market. There are many problems derived from that value of value of the Big Tech, but among them there is a remarkable one: the future of AI. Apple in low hours. The tariffs have just entered into force, but it is also that the US has officialized the 104% tariff to China. The global commercial war intensifies, and has already left a great loser: Apple has ceased to be the most valuable company in the world. This is the current situation of companies with the greatest market capitalization on the planet. Source: CompaniesMarketcap The great AI actors, in danger. But curiously Apple has not invested much less in AI and its rivals. Microsoft, Nvidia, Amazon, Google and Meta have suffered significant losses in recent weeks. Tariffs have been the decisive factor so that in 2025 they accumulate a negative balance that goes from 14.6% of the 33% of Apple according to data according to data from CompaniesMarketcap. This is not about the debated “AI bubble”. It is true that all AI companies have wanted to sell us the message that this technology was going to change everything. At the moment that has not happened and some talked about a potential “AI bubble“, But what is happening with tariffs is something very different, and does not help at all the future of this discipline. This table, created on February 10 for Xataka, indicated the market capitalization percentage that Big Tech would dedicate to capital expenses (CAPEX). The photo has changed in terms of the percentages, and we will see if it also does it as to those amounts. Capex in danger. Two months ago we talked about how Apple was the company that Less capital expenses (CAPEX) would have in 2025. In front of it, colossal investments and a common discourse: almost all those thousands would be focused on creating data centers for AI. Now those investments are in danger, because all these Big Tech can end up disincurning to mitigate the effects of tariffs on their account books. The AI ​​was already expensive, and now it will be more expensive. Being able to take advantage of the functions of AI means using the enormous resources of the data centers of those Big Tech. If the tariffs cause the dreaded and expected price increases in these infrastructure, that will make it cause Use ia more expensive For users and companies, which can lead to a drop in its use and a slowdown of its development. If everything is more expensive and the expense is trimmed, so does innovation and work in new AI models. Fear of investing. Investment companies, such as risk capital, can also be very affected by this panorama and start Measure very much Your future investment in AI startups. That is another danger to the evolution of a market that until now had taken advantage of Optimism and unbridled expectations about AI. And without so much investment once again the appearance of new startups and the rhythm of innovation can be clearly braking. Risk of recession. The consultant JP Morgan I already esteem that the risk of the US to enter recession in 2025 is 60%. In these periods, companies prioritize financial stability over innovation, which can decelerate the pace of technological innovation. A study A year ago of Deutsche Bundesbank and the Bank of Finland showed how a 1% drop in GDP can reduce investment in innovation to 0.3%. Precisely JP Morgan revealed that US GDP could fall 1% in the third quarter of 2025 for this circumstance. Image | Jamie Street In Xataka | The Copilot+ PC promised a revolution. I have tried one and for now there are more promises than realities

Nintendo has not said if the switch 2 uses AI to reach 4K UHD and 60 Hz. This is our bet

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Image reconstruction technology through artificial intelligence (AI) has reached the world of video games to stay. They use Nvidia, Intel and AMD in their graphics cards for PC. They use Sony and Microsoft on their desktop consoles. AND, Although Nintendo has not officialized anythingat least, about itself Switch 2 He also uses it, we can be sure that it is so. The hardware of this hybrid machine requires it. Before moving forward, we are briefly reviewing what we know about the specifications of The new Nintendo console. Its screen resorts to a 7.9 -inch LCD panel with Full HD resolution (1080p) capable of working with a maximum soda frequency of 120 Hz and compatible with HDR Contents and adaptive soda (VRR). No surprise so far. However, the next component in which we are worth looking is your SOC. The question is not whether Nintendo USA. Is what quality has Switch 2 Nintendo is not very given to make public the detailed specifications of its hardware, but we know that the Switch 2 SOC has been designed by NVIDIA, and it is probably a chip derived from one of the latest models of the Tegra family known as T239. Presumably this socutina sockets 8 ARM A78C cores for the CPU, a GPU with an undetermined amount of CUDA nuclei (possibly has about 1,500 nuclei of this type) and an 128 -bit memory interface. Switch 2 hardware is not enough to render native to 4K UHD (2160p) and 60 FPS games These specifications are not official, but they are very credible. And, more importantly, they are not bad for a machine like switch 2. However, and this is really relevant, This hardware is not enough to rendering natively lasting games to 4K UHD (2160p) with a sustained cadence of 60 fps. Not even 30 fps. During their presentation those of Kyoto have taught us ‘Metroid Prime 4: Beyond’ running at 60 solid fps on a switch 2. And we have also seen ‘Cyberpunk 2077’, ‘Elden Ring’ and other triple to ambitious titles with an apparently very dignified finish. In order for this hybrid console to be able to deliver to a TV a video signal with 2160p resolution and 60 fps, or to show 1080p images to 120 fps on its own screen, you need to resort to the reconstruction of the image through AI. This is not the slightest doubt, although Nintendo has not talked about it. One option was to reach an agreement with Nvidia to implement its technology DLSS (Deep Learning Super Sampling), But it is reasonable to accept that the Switch 2 SOC can hardly deal with the latest iterations of the image reconstruction technology that the engineers of the company led by Jensen Huang have ready. Yes, Switch 2 uses AI to rebuild the images of the games. We can be reasonably sure of this. However, what we have seen so far invites us to conclude that it is not DLSS, but possibly a somewhat less ambitious technology presumably developed by Nintendo itself. They believe it in Digital Foundry. And we also suspect it. Anyway until we have the opportunity to calmly try this console and the games that I have mentioned in this article we will not be able to accurately assess its graphic capabilities. More information | Nintendo In Xataka | The new Nintendo Switch 2 is a message to the other companies: games above technical specifications

The CERN prepares a colossal bet by 2070. Some physicists believe it can take it to ruin

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Santiago Folgueras is a young Spanish physicist who is leading an interesting project in CERN (European Organization for Nuclear Research). During The conversation I had with him Several months ago he told me in detail What is your Intrepid projectwhich will be linked to the future HL LHC (High Luminosity Large Hadron Collider or high luminosity LHC). However, what caught my attention was the enthusiasm with which he told me about FCC (future circular colliding), which will be the machine that will presumably happen to HL LHC. If the itinerary that has planned the CERN continues its course as has done so far the HL LHC will be ready at the end of this decade. In 2030. and will be able to produce no less than 40 million collisions per second. The amount of information that will generate will be so huge that it will be necessary to put a system that is able to analyze the data in real time and make a decision regarding the collision that has just been produced. This is precisely the purpose of the HL LHC: drastically increase the number of collisions if we compare them with those that have occurred in the previous LHC iterations. The luminosity measures, in fact, how many potential particle collisions are produced by surface and time unit. It is measured in reverse femtobarns, so that each of them is equivalent to 100 billion collisions between protons. Of course, these are billion on a long scale, so an reverse femtobarn are 100 million million collisions. FCC design is under discussion Since the accelerator experiments began, in 2010, until the end of 2018, which was the moment in which its activity ceased, 150 reverse femtobarns occurred inside. According to the current planning of CERN technicians, the modifications required by LHC to increase its luminosity should be able to produce 250 reverse femtobarns every year until reaching 4,000 during the entire period of activity. The purpose of CERN physicists is that the FCC is able to reach a 100 tev energy during the second stage of the project In any case, the most interesting is to remember that the improvements that CERN technicians are introducing in the LHC respond to the need to find fissures in the standard model with the purpose of Expand our understanding of the world of particles. Some of the questions that CERN’s physicists have the hope of being able to answer with the help of HL LHC are what it is and what properties it has The dark matterbecause Neutrinos have mass And why There is no antimatter In the universe. There is no doubt that they are exciting questions. However, CERN’s physicists plan does not end the LHC HL. When all its operation cycles finally conclude this institution plans to build the FCC, an accelerator much larger than the LHC HL and capable of reaching much higher energies. Presumably will have a circle of 100 km (that of the current LHC measures 27 km), and its construction will start in 2038. The purpose of CERN physicists is that the FCC is capable of reaching during the second stage of the project an energy of 100 TEV (Telelectronvoltios). To train a precise idea about what we are talking about we just have to remember that the current LHC works with an energy of 16 TEV. If everything goes as scheduled, the FCC should be prepared not beyond 2070. According to the CERN, the first phase of the project, which does not the complete plan, will cost about 17,000 million dollars. Vladimir Shiltsev, a physicist specialized in accelerators at the University of Northern Illinois (USA), calculates that the entire project will cost At least 30,000 million dollars. According to Nature Some physicists, such as Jenny List, a researcher in the Hamburg Electron Syntron (Germany), criticize this plan and defend the construction of a linear accelerator of up to 33 km instead of a circular one. According to them, the linear option will be much cheaper and will allow the same experiments as a circular installation. We will see why option finally opt, but there is no doubt that these discussions are necessary to make the right decisions. Scientists still have plenty of time to weigh everything and direct the project by the most conducive path. Image | Piotr Traczyk/Cern More information | Nature In Xataka | The CERN has an ambitious plan: it wants to demolish the special theory of Einstein’s relativity

bet on the Open Source

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China with the Open Source models It is a zasca throughout the mouth For the unbelievations. It didn’t seem logical that the Asian giant Take it like this With the development of artificial intelligence systems open and available for all audiencesbut the truth is that in recent months the country has given a unique lesson the world. He has good reasons for this. Above all, taking into account that its great rival, the USA, has adopted a totally opposite position. Except in outstanding exceptions as a goal with flame “That the Chinese models probably inspired,” the large technology companies and startups that try to win the AI ​​race do so with a closed and owner approach. Ours is ours: You can use it, but we are not going to tell you (much) how they work, they seem to tell us. But in recent weeks China has not stopped demonstrating that another way of doing things is possible. And do them well. Alibaba, Baidu or Tencent have been flooding the market for some time with the Open Source models, Something simply unusual in a country known for its secrecy and its obsession with control. Until the appearance of Deepseek Everything seemed to follow the expected script in the war between the US and China. The first did not stop imposing vetoes and zancadillas on the Chinese technology industry. Nothing to export advanced chips of AI or to suggest the secrets of our technology. China was expected to come with secret, closed and owner developments, but the Deepseek moment marked a turning point. Or two. The first, demonstrating that China was already at a very high level in AI. The second, by betting on an Open Source approach and invited the world to try Deepseek freely and learn from it. Since then they have not stopped appearing from China that they presume to have greater performance than Deepseek R1 and that of course make it clear that in China there is an entire internal war to lead this segment. Qwen 2.5 Max (Alibaba), Doubou 1.5 Pro (Bytedance), Ernie 4.5 (Baidu), Hunyuan Turbo s (Tencent) or Kimi K1.5 (MoNshot AI) are some recent examples of that frantic movement, but again the really surprising thing is the open approach of many of these models. And as they point out In Financial Times“business and geopolitics, Generosity rarely lacks strategy“That China is opening its AI models has its reason for being, and that is precisely to attract talent to strengthen its models and thus be able to win that career. In China they are managing the US sanctions decentralizing their development and managing to capture the interest of developers around the world to study these models and improve them. In fact, that overall opening of Chinese models suddenly makes vetoes to use Nvidia advanced chips are no longer so effective. It is true that in China they will not be able to use them, but Western countries with access to these chips can train and refine models based on Chinese Open Source models, which also serves as a way of avoiding sanctions. It is a “no matter that you do not let us train our models with the best Nvidia chips: others will do it outside China.” The strategy seems to be working. The interest and popularity of Chinese models is growing, but it is also their quality and benefits is already at the level of the best closed openai, Anthropic or Google models. And if there are open models with the same performance as chatgpt or Claude or Gemini, but they are source and free, cheaper or cheaper, Why use payment alternatives? In many cases the answer will be overwhelming: not at all. Of course, the Chinese bet has its risks. Foreign companies may end up taking advantage of Chinese advances to launch their own models that are superior or that fit other markets. Perplexity, for example, has created R1 1776an Open Source version of Deepseek R1 that annuls censorship and biases imposed by some Chinese models – they don’t answer you if you ask about the events of Tiananmen’s Square. It is something that the Beijing government probably did not like it, but it was inevitable. And despite this, China is achieving what it pursued. And the solution was not to close the world more, but, curiously, open to the Open Source philosophy. Who would have said it. In Xataka | Deepseek has become the Fashion company of the AI. Unlike the rest, he refuses to accept external investment

Those who bet in short for Tesla

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The electric cars industry is living a Effervescence of innovation That, to which we already combed some cana, reminds us of what happened more than a decade ago with smartphones. Each new presentation It is a shake to the market and a headache for competition. In an unexpected turn in Load technologyByd has hit the table that has been heard until the last corner of the Tesla offices, causing record gains for significant losses and losses For others. Who loads faster, wins. “As fast as throwing gas.” With that premise byd he presented his new Super E-Patform Load System up to 1,000 kW. Then, the price of your actions He shot 15% in the stock market reaching a historical record. This technological advance has been received with great enthusiasm for investors, both for those who had put their money in Byd, and those who had invested in Tesla. Elon Musk’s company, received the news as a jug of cold water, just at a time when he began to lift his head after severe corrective that have received the actions of Tesla in recent weeks. After Byd’s announcement, Tesla’s titles fell 7%. This decrease in Value of Tesla’s actions Not only does it reflect the fierce competition in the electric vehicle sector, but it has also provided substantial profits to investors who bet in short for the fall of Tesla. OK With what is published by Fortunethis investors “to losses” were pocketed about 16,000 million dollars. Short investments: betting down. The Short investmentsalso known as “short sales”, it is a financial strategy in which investors bet on the drop in the price of a company. In essence, these investors borrow shares, sell them immediately and wait for the price to fall to repurchase them again at a lower price, returning the actions provided and staying with the difference between the price at which they sold it and to which they bought it after its fall as a profit. This practice, although legal and common in financial marketsIt is controversial because it implies benefiting from the difficulties or the failure of a certain company. Short investors argue that their activity helps maintain market efficiency and discover problems in companies, while their critics argue that they can magnify price falls and harm companies that cross a financial bump. Invest in Tesla for Revenge. According to publishedFinancial Times, Tesla’s short investments have increased by 16.3% during the last month in the heat of the consecutive falls in the manufacturer’s price due to It breaks into sales worldwide and discontent of investors and customers With Elon Musk’s role Doge front. These short investments have become 2.6% of the company’s total according to the financial newspaper data. “Tesla had a very strong brand value and Elon has managed to destroy it completely. Elon Musk’s crusade against short vendors. Elon Musk has expressed on numerous occasions his aversion towards these types of investments, reaching them as “immoral.” His animosity towards short vendors is not a secret, and has publicly declared From your profile in xHis intention to “annihilate” who are committed to Tesla. Musk’s hostility towards this practice is based on his belief that short sales can artificially manipulate the price of shares and damage the reputation of innovative companies such as Tesla. In the past, Musk He has lashed out against important names like Bill Gates, with which he even reached break their personal relationships for maintaining short positions against Tesla. In Xataka | Murphy’s law conspires against Elon Musk: if something has been able to happen to their companies this week, it has happened In Xataka | Elon Musk has forged the fame of a bold founder: he did not create either of the two companies that made him a millionaire Image | Flickr (Gage Skidmore), Byd

Technological millionaires bet on Trump in January. In March, 209,000 million have lost

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On January 20, 2025, the CEO and founders of the main technology companies in the US staged their support for Donald Trump, beyond the one they had given a few days before contributing a million dollars By head on your visit to Mar-a-Lago. Since that day, Elon Musk’s fortunes, Jeff Bezos and Mark Zuckerberg shot as they had never doneobtaining huge profits in stock markets. A month and a half later, The stage is very different For these millionaires, who chain one day after another of Free fall contributionsthe S&P 500 index falling 6.4% and the Nasdaq technological collapsing 4%. A downturn of 209,000 million dollars. Trump’s tariff policies have created enormous uncertainty in the markets before The fear of an economic recession self -imposed by constant threats of the president to its neighboring countries and its economic partners. That stock market debacle is wreaking havoc in the fortunes of the main flag bearers of Donald Trump. According to estimates of Bloomberg Based on the price of the companies that founded and direct, the joint losses of the millionaires who support Donald Trump during their investiture would exceed 209,000 million dollars. Elon Musk: The Tesla Suflé is left 148,000 million. The electric car manufacturer won 98% After the electionscatapulting Elon Musk’s fortune until Beyond 420,000 million dollars. With the stock indices in a state of panic for the shadow of an economic recession, its price left another 15% yesterday adding losses of 127,000 million dollars of capitalization. That leaves Elon Musk as one of the main affected by the bloodbath that are suffering the quotes of the actions of the company he directs, aggravated by the New descents in sales internationals of their cars and protests for their measures in front of Doge. Jeff Bezos is left 29,000 million Amazon. Jeff Bezos had his most and less with Donald Trump during his first term to the story of his newspaper and for the Use of postal service Amazon of the US. For this second term, the millionaire has served Donald Trump the Washington Post’s opinion column And he is working on his differences with respect to Use of the postal system. According to Bloomberg, Amazon shares have fallen 14% since January 2025, so Jeff Bezos would have lost about 29,000 million dollars in estimating his fortune. Serguéi Brin and the siege of Google. Google’s co -founder was openly disagreed with the policies of Donald Trump’s first mandate. However, he did not have the slightest problem to dinner with the new president-elect to Mar-a-lago after the elections, and present his respects in the form of a million dollars to cover his investiture. Since January 2025, Alphabet actions have fallen by 7%, largely driven by the Failure to comply with estimates of quarterly income, although the pressures of the Department of Justice have also influenced him to divide your company. As a founder, Brin has 6% of the company, so a loss of 22,000 million dollars is estimated in just over seven weeks. Mark Zuckerberg surfs the wave. Mark Zuckerberg is demonstrating to be an excellent strategist when save from stock market. Facebook’s founding millionaire did not hesitate gamble to moderation and equality policies in your company to win The sympathies of President Trump. However, it has remained enough away from it so that it is others who receive the collateral damage to their policies. Meta rose 19% its price since mid -January. However, the quotes of the Magnificent seven have collapsed in the last days, dragging a 20% drop from its maximum of December. That has generated a 5,000 million less hole in the estimation of Mark Zuckerberg’s fortune. Something that It doesn’t seem to worry in excess. Bernard Arnault: It rains on wet. Bernard Arnault was the richest person in the world for a good part of 2024 and is a personal friend of Donald Trump. However, bad results in sales of LVMH luxury productsmade his fortune lose several positions. That did not prevent him from going next to your family to the inauguration of Donald Trump. Since January, LVMH had recovered 20% of its price, but as of February, LVMHY’s price has progressively left its profits. One of the reasons: the tariffs between 10% and 20% that Donald Trump had announced For European luxury goods. As a result, the fortune of the French tycoon is estimated at 5,000 million less. In Xataka | Mark Zuckerberg has put on brown and gold chains to grind more. Surveys say it still falls badly Image | Goal, Flickr (Trump White House Archced India government)

Given the tendency to make the finest phones, these manufacturers bet on something very different: the “Tocho-Telephones”

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When Android manufacturers turn to increasingly thin devices “Get the Galaxy S25the still unknown Galaxy S25 Edge or the fine folding OPPO FIND N5– It’s because now It is not necessary to sacrifice too much battery capacity. However, the market offers phones that follow the opposite path, from less popular firms than those mentioned. The MWC 2025 has shown us A very disturbing robotnails Vision Pro Chinese of 200 dollarseven a very useful headphones loading caseand no less striking: Mobile with thermal chamber, night vision and even with a projector To wear a portable cinema in your pocket, or rather, in a backpack. Raudales battery and exclusive extras of these brands On these lines you can see the Ulefone Armor 27 Pro, an android of a brand not so unknown that in addition to protection with military certification adds a night vision chamber. As is. In the demonstration, I could see the interior of a completely dark box perfectly. It will not be a phone for the mass market, but it will be of interest to some professions. These types of telephones, the so -called rugerized, must do A great concession: sacrifice design and thickness to fit a large battery. That by the way in this case is not as exaggerated as in other mobiles that have been seen. In the case of Armor 33 Pro, his night vision chamber is also infrarroja. Add a second screen on the back despite not being a folding, and a large speaker of 118 decibels. And the 34 Pro armor, because simply rides a projector, a style rear Gaming, and A 25,500 mAh battery. There is almost nothing, it cannot be said that they are not innovative. From Armor 29 Pro, they say it is useful to see animals on camping nights: its thermal chamber carries the abundant “AI” label. It also has a Small rear panelmore oriented to consult the time instead of using smartphone applications. BlackView, another of the usual ones in this market segment, draws attention to its N6000 se, a roaring terminal, but retains the “compact” on its screen strange diagonal today: 4.3 inches. For the rest, it does not stand out in any of its specifications because it is very cheap: around 150 euros. Another of the most extravagant Apex 1, with Walkie Talkie function: 22 kilometers range and huge 20,000 mAh battery. It also has smartphones with thermal chamber in its catalog, which in its case is monitored from a third -party application that gives information about temperature at different points of the image. Flir puts the solution to all these manufacturers with thermal cameras, hence the link of the application, which by the way, presented some small error. Mention for Fossibot, a firm dedicated in the same way to ultra -resistant phones, with a difference: they give more importance to the aesthetics of your teams. The one on the right, the F112 PRO It looks a lot at the rear to Huawei pure 70 ultra. The camera module is practically a tracing. Again and one more year, the MWC leaves us the more exotic mobilesbetter with the passage of generations as the most conventional. They are, without a doubt, niche products that have their market, and we will not deny that they are authentic Swiss knives with not so common tools. In Xataka | This is one of the great surprises of the MWC of 2025: the world’s first biological computer In Xataka | ZTE went from selling cheap mobiles to dominate 5G technologies. And he has a message for the world: they will return

If the industry wants to survive, you must bet on the new IPS

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There is no one who understands fans: before State of play With which PlayStation started the 2025 ads, the most consistent rumor about what we would see was that we would have the first images of a hypothetical remake/remaster of ‘God of War’, a long -awaited project because it is impossible to access the classic games of The franchise on current platforms. Or maybe something of ‘Resident Evil 9’. In short, nobody talked about “I hope they announce that game that no one has heard and that will change my life.” The public wants franchises, sequelae, remakes. Fritanga It goes with the admission ticket. We like more or less, this industry is built on reformulation. It has all the meaning, given its characteristics, based on the evolution of technology: every year we live a generational change in hardware that allows us not only to enjoy new games, but to recover the old dresses with new clothes. The remakes and REBOOTS They are the order of the day: What is PlayStation 5 but a PlayStation 4 reboot with improvements? Why didn’t we live with the games? The death of the average series. We already talked about medium -sized budget games for ‘Space Marine 2’a game that completely perspires the spirit of those releases that have always been in the industry and were paralyzed around the generation of PS4 when the budgets began to shoot. From that moment, the games were divided into AAA (or at most, AA Strong) or in products developed from Independence. There are still a variety of budgets, of course, but a puncture in sales can defend a study without too much effort, so you have to choose to minimize risks and go to the always common denominator. The culture of the franchise. It is not only in video games where we are seeing it. In times when culture “consumes” and video games, movies and series are “content”, it is not strange that we reach such linguance scenarios as the 2024 box office, where The ten most successful films were sequelae or remakes. Something like that happens with video games: people do not want new ideas, because for eighty euros they prefer a title from which you know what to expect and have few surprises, yes, but a few guaranteed satisfactions. A state of play play. The first State of PlayStation Play for 2025 was, of course, full of sequelae, remakes and reboots: dlcs of ‘Stellar Blade’ and ‘Lies of p‘, remake from ‘Days Gone’, ‘Metal Gear Solid Delta: Snake Eater’, New ‘Onimusha’, ‘Monster Hunter’, ‘Five Days At Freeddy’ and ‘Borderlands’, among many others. And yes, we launched here You live to a new ‘shinobi’but we will agree that we cannot talk about being an overexploited franchise, in addition to a Brawler 2D is a completely niche product, and the ‘Shinobi’ brand is an excuse. You can’t say the same of a new ‘Sonic Racing’. The best, the unknown. As I say, it is perfectly understandable that PlayStation again announced this type of products, and even that the public is disappointed when a remake of a game of three generations is not announced. But what is indisputable to me is that the chicha of the event was in the games that presented new IPS: the Roguelite Very personal ‘Saros’, the explosive futuristic blockbuster’ Mindseye ‘, the insane mixture of’ doom ‘and’ cyberpunk 2077 ” metal eden ‘, the amazing design of giant grotesquerías in’ Tides of Annihilation ‘, the visual exquisiteness of’ Dreams of Another ‘, Cuquismo Stop Motion From ‘The Midnight Walk’, the still enigmatic apocalypse of ‘Hell is us’ … Everything for everyone. Of course, among these releases there will be good, bad and regular games, but without discussion, all the images that made me think “we will have to try it” belonged to new IPS. The daring, innovation and thrust were there, demonstrating that it is not that the living industry mired in a crisis of ideas, but that the vices of it themselves are those that put the sticks on the wheels so that they do not leave the grocerying games of Originality and innovation. There is the future we have to point to. Header | PlayStation In Xataka | ‘Rollerdrome’ is one of the best 2022 games. You can’t buy it anymore

His new great bet are advanced humanoid robots, according to Bloomberg

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After getting rid of 5% of its workforce at the beginning of the yearMeta has created a team destined to develop its next great ambition: humanoid robots driven by artificial intelligence (AI). The news comes from Bloombergwhich states that the company led by Mark Zuckerberg will make a “significant investment” this new project. The sources point out that androids will be able to interact with users and will help them perform daily tasks. Goal aspires that its technology helps overcome current barriers where robots have certain limitations to wear a glass of water without scattering, placing them dishes on a shelf to clean them or bend clothes. A team within reality labs Instead of creating a new division, the giant of social networks has decided Metaversoglasses Quest 2, Quest 3 and Quest Proas well as smart glasses Ray-Ban Meta. The initiative will be led by Marc Whittenwho until recently served as CEO of the Cruise Autonomous Vehicle Company owned by General Motors. He previously led the Amazon entertainment devices division and worked for 17 years in Microsoft, where he was an engineer of the original Xbox team. According to the aforementioned medium, Meta seeks to focus on the underlying sensors and software of robberies, including an artificial intelligence system. It is an attempt to use part of the technology developed for its virtual and extended reality products. The glasses, for example, have multiple sensors to, for example, eye tracking. Neo Beta, a 1x robot The use of technologies that were born in other products is not new in the technology industry. Optimus de Tesla, for example, is based on a variety of advances derived from the autonomous driving technology of the firm’s cars. It is not only on software, but also of processing chips, batteries and sensors. More than manufacturing humanoid robots, goal seeks to consolidate as the reference technological ecosystem in this area, providing key components. The production and marketing will remain in the hands of other companies, and for this he already has conversations with China Unitree Robotics and the American figures AI. We will have to wait to know how this new initiative will evolve, but we can advance that goal will not be alone. There are currently many other companies that are betting on humanoid robots. In addition to those mentioned are 1x, Fourier Intelligence, Boston Dynamicsamong others. Images | Xataka with Grok | 1x In Xataka | Apple believes to have an ace in the sleeve to shine in a market as saturated as that of robots: “emotional robotics”

Estrella Galicia has decided that the star ingredient of his new beer is Valencia. And that is a risky bet

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Yesterday, by surprise and before The suspicion of not a few, Estrella Galicia presented The one that would probably have been the most extravagant (and risky) product of its extensive catalog, which by the way are already including beers With perclabes either peppers: A BRIK of Special broth For Valencian Paella. It sounded crazy. And it was. There is no such broth. Nor will exist. What the Galician company is planned to launch is a “special Valencian edition” of its beer, something that announces almost on the eve of the Valencia failures. Beyond what the Galician company does the movement says a lot about where the beer sector walks. Paella Estrella Galicia broth? Sounds weird. And it is logical because it is. Yesterday Galicia surprised his own and strangers announcing a “broth for Valencian paella” (sic) Through its official profiles of Instagram, X and LinkedInin which I include even photos of the product, in whose container it could be read in great ‘Estrella Galicia’. The announcement was replicated in networks and there was a good handful of media that echoed the launch, clarifying In some cases that they had tried unsuccessfully to confirm the news with the company itself. They did not get it. And there was a reason. Click on the image to go to Tweet. NO BREATMENT, SPECIAL EDITION. It sounded like a marketing campaign. And there have been no surprises. It was. Estrella Galicia has confirmed it today through the same channels, with A video Shared in networks in which the cake uncovered: “Yesterday we launched our broth for Paella Valenciana and you put us to broth. Quiet, it was a joke.” The stitch goes with thread and in the same piece they take the opportunity to announce the product that they intend to launch: a beer ‘special edition Valencia’. Wrapping in tradition. What did the broth for Paellas come? Why yesterday’s message? Was it only a hook to gain visibility? Yes. And no. The campaign has served Estrella Galicia for something else: in addition to effectively multiplying the repercussion of the launch (that of the new beer, not the broth Fake) has allowed him to emphasize the leitmotiv of its commercial strategy, the basic idea of ​​its product: tradition. The Galician firm wants to reinforce in the Valencian Community. And curiously he wants to do so associating himself with the image of local culture. “This broth (that of Paella Estrella Galicia) has never existed. We would never do anything like that because, as you, we understand the value of our recipes. And here is our only secret ingredient is to respect the ingredients,” ensures the brewer in the video with which he announced his new Valencia 2025 edition. Click on the image to go to Tweet. Valencian, why? In summary: Estrella Galicia associates its image to the defense of tradition in a market, the Valencian, in which the bottles of the Rivera Children’s Corporation have already been worked on an important hole. In 2023 The provinces It echoed A study which revealed that, although in the territories close to the region, consumers opt for Mahou, star of Levante, Amber or Estrella Dam, the favorite beer of the Valencians was the one made by a company from the other end of the country. The question that leaves its launch is … What is special and Valenciana the special Valencian edition? The company does not clarify it. Is limited to ensuring That the drink will be “a tribute” to the passion of the community through the paella, but without going into details or deepening how it will elaborate or get it to differ from the rest of its catalog, beyond the labeling. Barrels … and maps. The star campaign also talks about something else: to what extent the brewer is a market played and distributed in Spain. A few months ago Datacentric elaborated A map of favorite beer brands by autonomous communities that demonstrate the clear (and pronounced) differences at the territorial level. In the Peninsular Center, Mahou reigns, Cruzcampo does it in Andalusia, in Aragon it is amber, in Catalonia Estrella Dam, in Murcia stands out Estrella de Levante and in much of the rest of the country Galicia makes it star. Beyond the preferences for reasons of historical and cultural roots, the weight of the Galician company at the state level does not surprise. If Star Galicia has highlighted for something over the last years it is his aggressive marketing strategy. His bottles have ended up to Cristina Pedroche and Chicote during New Year’s Campanadas. Even of the influencer Chiara Ferragniwho a few days ago posed with a bottle For the 28.7 million followers on Instagram. Click on the image to go to Tweet. The importance of figures. Campaigns such as Valencia also tell us about something else: an industry, the brewer, in full expansion and has been looking for new margins towards which its market widen. Although alcohol consumption is experiencing deep changes In Spain and distancing Of young people and frequent drinking intake, the beer sector has excelled in recent years due to the efficacy of its strategy. How has consumption evolved? The Statista tables They reflect that the total volume of beer consumed in Spain grew in a practically sustained way (with the impasse of the pandemic) between 2012 and 2023, following a opposite trend to that of the per capita intake. Statista sample Also that in 2023 in Spain each person drank on average about 56 liters of beer. There are two less than the previous year, but still far exceeding the average marks of (at least) the last decade and a half. Employers’ data Cervecera are also interesting: in 2023 it found an increase in consumption of 2.84%, although that growth was sustained by foreign tourism. Without it, he estimates that he would have fallen 3.53%. That percentage basically explains by the closing of bars after the pandemic and changes in the habits of the Spaniards, which at least in … Read more

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