apps

have been the productivity apps that promised to help you

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There is a tendency to think that the main reason for loss of productivity at work is due to poor time organization or for procrastinating tasks. That is, by leaving pending tasks for later. However, a study carried out by the project management platform Lokalise, has revealed a surprising reason why working hours they don’t give as much of themselves as you would like: too many applications and digital tools are used in daily work. This phenomenon has been called “online tool fatigue” or fatigue due to excess of digital tools. According to the results revealed by the Lokalise survey, when too many messaging, email, data management or project management applications are used, instead of help you be more productivejust the opposite happens and productivity plummets. Impossible to concentrate. According to data from the Lokalise study, based on the opinions of more than 1,000 office workers in the US from different professional sectors, these employees experience constant daily interruptions in your concentration when they receive a message through the work messaging app, they must respond to an email, etc. The data indicates that 17% of respondents switch between tabs, applications or platforms more than 100 times in a single workday. 56% of the workers interviewed assured the platform that tool fatiguesuch as switching between them and notifications, negatively affects your concentration and productivity. Two weeks jumping between applications. On average, this constant switching between applications and attention to notifications causes employees to lose an average of 51 minutes, although 22% claim that the time lost amounts to more than two hours per week. This figure may seem like a small thing, but if this time is added up by all the employees of a company and computed over a full working year, it implies an annual loss of between one week and two and a half weeks of work. non-productive time. All this for something as trivial as clicking on a window to change apps. Too many apps. 55% of participants say they use between three and five computer applications in their daily work, while 31% of employees say they use between six and ten applications to do their work. The usage data collected suggests that productivity tools that consume the most time are the email with 47%, followed by professional messaging apps such as Slack, Teams or Discord with 35%. Surprisingly, video calling tools, on which most meetings are supported, are in third place in terms of time consumed, with 22%. Below 17% there are other more specific applications like the calendarcloud storage systems (Google Drive, Dropbox, OneDrive, etc.) or support and assistance systems such as Asana, Jira, Zendesk or Salesforce. Changing apps is like changing tasks. Although it is part of the resolution of a single task, the constant alternation between applications produces a cognitive effect similar to that occurs with multitasking. By changing the graphical environment, functions and operation of each platform, the brain it takes a certain time to process the change, breaking the inertia of concentration that reaches when performing a certain task in one of the tools. This effect of constant change generates mental fatigue and causes the brain to need several minutes to refocus on the main task after each interruption. In Xataka | Psychology has explained why it is so difficult for you to leave a job even if it is toxic: the sunk cost fallacy Image | Unsplash (Swello)

How to block the update to Vega OS on Fire TV so as not to lose your favorite apps

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Let’s tell you how to block your Fire TV from updating to Vega OSto avoid losing access to your favorite Android-based applications. Vega OS is the new Linux-based operating system created by Amazon from scratch, which comes to replace the Android-based Fire OS. This new operating system brings many improvements in performance and fluidity, but you will no longer be able to use Android-based apps. Over time, it is possible that many of these apps will be adapted and created for the new system, but many will surely take a while to arrive. Therefore, now that Vega OS begins to arrive, we are going to tell you how to block update. Let’s tell you two different ways to block the updatealthough they are quite radical. There is no specific option to avoid it, meaning you will have to close internal doors in a different way. Prevent Fire TV from communicating with Amazon Perhaps the most radical option is to prevent your Fire TV from connecting to the Amazon servers that distribute operating system updates. For this, you will have to block some domains from your own router, something that is not complicated, but requires knowing enter router settings. To do this, you have to enter your router’s settings from your computer’s browser, typing the IP addresses 192.168.1.1 or 192.168.0.1 in the search bar. Once inside, put your Fire TV in the list of connected devicesand if possible assign it a fixed IP with the DHCP reservation. Now, in the configuration of your router you have to look for a section called Parental Control, Security, Web Filters or Firewall, depending on the model and manufacturer. In here, you will have to add Amazon domains to blockwhich would be softwareupdates.amazon.com, updates.amazon.com, amzdigitaldownloads.edgesuite.net and amzdigital-a.akamaihd.net. Once you do this, go into your Fire TV settings, click on Aboutand then in Check for updates. If no new updates are detected or operating system versions, then it is because this restriction has worked. Disable update processes The other option is simpler, although also more delicate as it has to use third-party applications, which always poses an extra risk. It is about disable processes to check for and install updates from your Fire TV, something you can do with tools like TroyPoint Toolbox either TechDoctorUK Debloater from the device itself. Now you have to download and install the application Downloader from the Amazon App Store, Amazon’s app store. But don’t open it, before doing so go into Settings > My Fire TV > Developer Options and activate the options ADB Debugging and Unknown sources. Now open the app Downloader and write the code 250931which will take you to the TroyPoint Tools Installer. In this installer, download and install the application Debloater TechDoctorUK. Now you have to open the application and grant it permissions USB debugging when requested. Now, check the list of system processes in this application, and you should mark those that manage automatic updateswhich usually include terms such as system updates. When you do, click Reproduce in the upper right corner to apply the changes. Remember that this may also affect the correct functioning of the Fire TV. In Xataka Basics | Alexa+: what is Amazon’s new smart assistant, how it works and what is its price and availability

Openai has just opened the door to a new way of using apps with chatgpt

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The next time you ask for Chatgpt Help you mount the playlist for your birthday, the chatbot may go one step further. You may propose to do it directly with Spotify and, if you connect your account, offer you add the list to your profile with a single touch. And not only is limited to Spotify. Openai has just considered a new way of using applications. The company directed by Sam Altman has announced An update that allows you to use apps from the conversation window itself, in natural language and without the need to open eyelashes or leave the chat. Some functions also incorporate small visual interfaces adapted to the chatbot environment to offer a more fluid experience. A few apps to start. In order for applications to work within Chatgpt, developers must integrate OpenAi SDK and accept their conditions, designed to guarantee a safe experience. The project is still in an early stage. The SDK is in preliminary version and, for now, only seven companies participate in the pilot. Openai has selected them to show how this new applications integration within the chat will work: Booking.com Canva Coursera Figma Expedia Spotify Zillow How apps are used in chatgpt. There are two ways to use them. The first is to mention them directly if we know they are compatible. The second, more automated, occurs when Chatgpt himself suggests connecting an app to continue a task. It is an interesting function, although it can be somewhat invasive for some users. For example, if we have a linked Canva, it would be enough to write “Canva, can you turn this scheme into a presentation?” The application would generate different versions from the content. With Expedia, we could ask you to look for hotels in Chicago with King bed for less than $ 250 a night, and the integrated app in charge of the rest. The striking of this new generation of applications is how it combines family interactive elements, such as maps, lists or presentations, with the naturalness of a conversation. There are limitations. At the moment, the novelty has clear limits. Only a few apps are compatible, the support is available only in English and, at least for now, it cannot be used in the European Union. Openai has not explained the reasons, although everything points to the privacy regulations that usually slow the launch of new artificial intelligence functions in the region. The company states that it works to offer it “soon” also in the community block. Security and privacy. By using integrated applications, users are subject to both OpenAI terms and those of each connected service. The company has urged developers to “include clear privacy policies, collect only the necessary minimum data and be transparent with the requested permits.” It also promises “more granular” privacy controls so that each user can decide which specific categories or data can use each application to customize the results. The data business. The data is the new gold. Not literally, but in value. From the beginning of segmented advertising to the rise of artificial intelligence, companies have demonstrated a voracious appetite for user information. That is why it is convenient to review the privacy policies of the applications that we use: to understand how our data is collected and process, at this point, almost as important as using them. Images | OpenAI In Xataka | Openai and AMD have just signed more than an AI agreement: it is the bartering of despair

One of the most downloaded apps for iPhone pays for recording calls to train AI models. It is a security disaster

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The sale of personal data is not a hypothesis, it is an expanding reality. Just look at Spotify: Recently a service appeared that paid those who delivered their profile and their listening summaries to resell them to technology companies. The approach was as simple as disturbing, because it became something as innocent as our musical habits. Neon Repeat the scheme, but transfers it to a much more sensitive land, telephone calls, where intimacy becomes the product. We are talking about an app that decided to convert phone calls into the new digital gold. His proposal is direct: “Speak, record and charge.” It promises users to win “hundreds or even thousands of dollars a year” simply allowing their conversations to transform into training material for artificial intelligence systems. The hook worked. In a matter of days he went from irrelevance to place Within the top three positions In the Social Networks category in the United States App Store. How neon works. The neon mechanism is designed for each call to translate into money. It promises to pay 30 cents per minute when two users of the app talked to each other, 15 cents if the call is with someone external and establishes a stop of 30 dollars daily. To this adds a referral system that offers 30 dollars for each new user. The recording, According to your policyalways affect the sender and, when both used neon, to both parties. Conditions of use. Beyond payments, the true neon reach is in its Terms of service. There the users give the company a “world, exclusive, irrevocable and transferable” license on their recordings. This permit includes rights to sell, modify, create derived works and distribute the audio in any format, present or future. To this is added a section of functions in beta, without guarantees or responsibility in case of failures. The amplitude of that assignment makes it difficult to foresee how far the use of the recordings can go. Where is available and how popular it is. Neon’s initial success was as fast as unexpected. At the time of writing this article, it is number 2 of the most downloaded social applications in the United States App Store. The application, however, seems restricted to that market: in tests carried out from Spain is not among those available or allows its download. The security failure. The story took an unexpected turn when a technical analysis revealed that Neon did not protect the information of its own users. As Techcrunch discoveredjust create an account and review network traffic with a tool like Burp Suite to access others. Shortly after the notice, the founder closed the servers and sent an email announcing a pause ‘for security’, not to mention the filtration. What was exposed was especially delicate: Telephone numbers associated with accounts Public links to audio recordings Complete call transcripts Metadata with duration, date and payments obtained Telephone numbers, recordings and transcripts are not accessible is not a minor failure. With this data, private conversations could be rebuilt and associated with specific people. The risks range from attempts to impersonate identity to the creation of synthetic voices. What Neon says in front of what we know, Neon defends that their processes protect users: anonymity of conversations, elimination of personal information and sale only to reviewed companies. However, the ruling showed that these systems are not infallible. The official communication after temporary closure spoke of “adding extra security layers”, but omits to recognize the filtration. Neon’s fall does not erase the background question: what price does our intimacy have when artificial intelligence demands more and more data? The model to pay for calls can reappear in other forms and other markets, because the need to train systems will continue to grow. What happened in the United States is an early warning that we are not talking about science fiction, but about real proposals that already touch the user’s door. The decision, ultimately, is personal. Images | Xataka with Gemini 2.5 | Screen capture | Neon In Xataka | A new generation of robots promises precision and efficiency. It also opens the door to cyberspage risks

They are experts in apps, but they don’t know how to use a printer

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The Z generation is changing Many labor dynamics With its incorporation into the labor market, but they are also breaking high expectations. The most visible is the technological preparation that was assumed to a generation that has had to finish its remote training and started its work career in a remote work and fenced by AI. That Lack of preparation technological has been made known as Tech Shame or technological shame: Not knowing how to use elementary devices in an office such as printer or scan a document. Technological pressure for digital natives. Unlike boomers, The members of the Z generation have been born and grown immersed in technology for any aspect of their life. However, they experience unexpected difficulties when they face basic offices such as printers or scanners. Despite his technological skill in personal life, A study De lasalle Network reveals that 48% of young graduates in 2022 do not feel technologically prepared in their jobs. According to the report ‘Hybrid Work: Are We There Yet?‘ From HP to 10,000 office employees around the world, 20% of young people felt judged for not knowing how to use the electronic devices of the office, while the proportion of their counterparts from other generations was only 4%. “We were surprised to discover that young workers are feeling more ‘technological shame’ than their older colleagues, and this could be due to a series of problems,” He pointed out Debbie Irish, Head of Human Resources in the United Kingdom and Ireland of HP to Worklife. Unfair expectations for “technological shame”. Although the fact of not knowing how a certain device works has affected to a greater or lesser extent to all generations that currently live in the labor market, it seems to be an unforgivable sin for generation Z given the expectations that they should Dominate any technology. However, we must not lose sight of the fact that your experience is limited to technologies with which they grew up. Printers, photocopiers or scanners are already an obsolete technology for that generation. It would be like asking Boomers either Millennials make purchase orders in MORSE CODE. Printers are less and less common at home. There was a time when having a printer at home was as common as having a computer. However, the data indicate that this trend has been stagnating in recent years and is increasingly printed at home in response to the Nightmare to face a printer. A good sample is that, according to data HP sales published by The RegisterDuring the pandemic its income in hardware for consumption printing (non -professional) grew 21% to 77 million dollars. That means that all those people who had to start working remotely did not have that printer at home previously. It is normal that they know how to use them. Not being used to using printers or scanners during their training period has made, no matter how much Digital natives Let them be, do not have that previous technological experience. On the other hand, as pointed out An article in The Guardianthe Z generation has grown using apps such as Instagram or Tiktok, very oriented to the ease of use, so they expect the rest of the technology in their surroundings Be just as easy to use. Maybe this is one of the reasons why young people are more prone to scams online That his grandparents. What lifts the hand the Millennials They would know how to send a fax, without looking in Google what a fax is. In Xataka | Three out of four young people in the US are clear: they prefer to work in a hospital than in a great technological Image | Pexels (Andrea Piacquadio) *An earlier version of this article was published in September 2024

apps that organize the appointment directly

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Our attention is the most precious good for the apps that we have on the mobile. Instagram and Tiktokthe Chatbots of AI… Virtually any app wants to hook us and appointment apps were not going to be less. Tinder converted the search for a couple (or what arises) into an infinite swipe with endless profiles to do Match. However, it seems that the format of offering the more options the better is being exhausted and there are more apps that opt ​​for the contrary: take control and decide for you. The app decides. Until recently, most appointments opted for the Tinder format, but recently new proposals are emerging with a different approach: instead of being the user who spent hours sailing, chatting and looking for their Match Perfect, it is the app who takes control and decides for you. It sounds good, although as they count on the New York Timessome are stopped. Breeze. “A match means an instant appointment,” Breezean app developed in Holland that has already made the leap to more European countries (in Spain not yet) some areas of the United States. Every day, the app sends you a selection of people who may like it and, if you match someone, the app will check the availability of both and arrange an appointment. If you do not accept appointments, in the end they freeze your account. There is not everything left, they also focus on security verifying all users and ensure appointments are carried out in bars that are associated with the app. Breeze is free, but if you get appointments you will have to pay. Near. Oriented to gene generation, the approach of Near It is finding appointments with your friends’s friends. As? Forcing you to share all your contacts if you want to join. The idea is that quotes occur between people with nearby circles, not among strangers. Thus, those mutual friends can give you information and corroborate that your link “is trustworthy.” With this idea, close wants to end practices such as Ghosting since “your reputation is at stake.” It is only Available for iPhone. CUFFED. This app is committed to exclusivity. In Cupd you can only have one match at the same time so that both people are only chatting with each other and not with several at the same time. There are more, only the members can enter and that is only achieved if the app accepts you or if you get a referred code. Once inside, you are obliged to pay the premium subscription, whose prices go from 14.99 to $ 79.99. The Tinder format loses bellows. Having many options is not always good. In apps such as Tinder or Bumble it is easy to get tired of reading profiles, keeping empty conversations and even having appointments. The use data confirmed it: last year we talk about Tinder was losing usersespecially those who paid for Tinder Plus or Gold. After nine years of growth, In 2024 Bumble began to lose users. It seems that the trend is clear. ‘Dating fatigue’. Appointment apps face what is known as ‘Dating fatigue’or what is the same: that it gives you laziness to link. According to data from a Survey by Forbes78% of US appointment apps users admit to being tired of using them. Before a model that seems to be starting its decline, the new models such as those of these apps have an opportunity to highlight. Or even The not so new. Image | Cottonbro Studio, via Pexels In Xataka | Ligar for Tinder is a thing of the past. The latest is to create “love curriculum” in Google Docs

Android changes its DNA. Google will exclude the apps from unidentified developers … even if they are not in the play store

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Google just activate the countdown for the Android we know. Since September 2026, any application you want to install on your Android – Come on Play Store, an alternative store or downloaded from a website – must be signed by a verified developer. It is the end of anonymity in the Android ecosystem. Why is it important. Android has always presumed to be the alternative open to iOS. That opening allowed to install applications of any source, without even Google knowing who developed them. With the advantages and disadvantages that that supposes. Now, All developers must reveal their real identity to Googlewithout exceptions. The company justifies the change with data: it detects 50 times more malware in applications downloaded via web than in the Play Store. Cybercounts take advantage of anonymity to distribute malware, commit financial fraud and steal personal data. The backdrop. This bomb comes in full legal earthquake for Google. Epic Games has won his antitrust case And the courts have ordered Android to open to third parties. Just when Google must allow more competition, impose unpublished control over who can develop for Android. It is a master play of Timing: Google maintains control of the ecosystem even when the courts force him to open it. Alternative stores may exist, but all applications must go through the Google verification filter. In detail. The new Android Developer Console will be mandatory for all: Developers must provide legal name, address, email and telephone. Organizations will also need corporate web and Luns number. Google promises not to show this information to users, but you will have it. There will be a “simplified” account for students and fans, without the rate of $ 25. The calendar does not leave much margin of maneuver: October 2025: Early access for selected developers. March 2026: Open registration for all. September 2026: Effective blockade in Brazil, Indonesia, Singapore and Thailand. 2027: Global expansion. Google points first to countries “specifically impacted” by scams. But the message is clear: this will be global and inevitable. Yes, but. Thousands of independent developers will lose their privacy. Those who created useful tools without wanting to expose themselves now must choose: reveal their identity to Google or leave Android. He Sideloadingthat exhaust valve that historically differentiated Android from iOS, is injured in death. Technically it will continue to exist, but only for developer applications that Google has verified. Between the lines. Google says That this is like “showing the DNI at the airport”, which verifies identity, but not contained. The comparison is very good because airports are spaces of maximum control where we sacrifice freedoms for security. Just what Google is looking for. The current documentation does not explain what will happen if you try to install an un verified application. Google will probably distribute a white list through Play Services and your Android will simply reject anonymous developer applications. Deepen. This change replicates the model Gatekeeper Apple in macOSwhere developers must register for their apps to work. Android is converging with iOS in control, losing its main differentiator. Google insists that Android will remain “open”, but the semantics is not an exact science, and for many, “open” will not fit as a definition a system where each developer must ask Google permission to exist. The Android we knew has died today, although we will not bury it until September 2026. In Xataka | Notifications with advertisements of some of the apps that we use most are kidnapping our mobiles. And there is not much to do Outstanding image | Denny Müller

Netflix has 15,000 titles but we end up seeing ‘The Office’ by Quinvez. Productivity apps make us the same

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We have 15,000 titles in Netflix and we end up seeing ‘The Office‘For the fifth time. We have a complete suite of productivity apps on the mobile and we end up writing the tasks in A whatsapp with ourselves. It is the same psychological mechanism working in two different contexts: when you have too many options, your brain is blocked and returns to the known. The world of productivity has fallen into the same trap as the platforms of streaming. They sell us infinite customization as an advantage when it is actually a ballast: Notion It allows you to create any imaginable system. Obsidian has more than 800 pLugins Todoist It has configurations for each micronecessity of your workflow. It sounds great until you realize that you have been configuring the perfect system and you have not completed a task. There is fascinating investigation into this. Barry Schwartz showed That more options not only make us happier, but they paralyze us. Each configuration decision consumes mental energy that you could be using to do real work. And here comes the paradox: We value less systems that come preconfiguredalthough they work better than those we have customized until death. The solution is contraintuitive: The most restrictive systems are usually more productive. Apple, for example, understood it a long time. It doesn’t let you change almost anything from the iPhone, but that’s why it works. Limitation is not a bugIt is one feature. You strength to act instead of optimizing forever. The secret is to choose intelligent restrictions. Instead of looking for the tool that can do everything, Look for what does the three things you really need well. Let’s look at a specific example: task management. Notion allows you to create relational databases with personalized properties, dynamic filters, multiple views and automation. You can categorize by project, priority, context, required energy, responsible person. You can create control panels that show productivity metrics and progress graphics. It is the dream of any obsessive control. But While you build that perfect system, your real tasks accumulate. You spend more time thinking about how to organize the work than working. And when you finally have your masterpiece configured, it turns out that it is so complex that using it requires more mental effort than doing the tasks by hand. Contrasts this with Things 3. You have three drawers: Inbox, today, and someday. Spot. You can’t create custom fields, you can’t do Dashboards Made, you cannot automate anything complex. It seems limited compared to Notion. But precisely because of that it works: you open the app, you see what to do today, you do it, you call it. Zero cognitive friction. The usual lesson: Productivity is not about having more options, but about eliminating irrelevant decisions. Your mental energy is finite. Every minute you spend configuring is a minute you don’t spend creating. The most elegant systems are not the ones that can do everything, but those that make obvious what to do next. In Xataka | In 2001 a productivity method was born that was going to survive everyone else: 24 years later, it is still immortal Outstanding image | Sanjeev Mohindra

that anyone can create apps in minutes without knowing

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Becoming an idea into something real has never been simple. And when we talk about Create applicationsbarriers have been historically high. It was not enough to be clear about what: it also needed to dominate the environment, have time and have the necessary knowledge to make it possible. Artificial intelligence is beginning to change that equation. Not only is it facilitating work to experienced developers –Although certain profiles have also put in tension and even slowed processes in some cases-, but begins to open the door to those who had never scheduled a line of code. A few days ago we met Lovablea European solution that allows us to create web pages and other projects from natural language. Now enter the scene Github spark: its preliminary version I already suggest a powerful ideato build apps talking. How Github Spark works: an idea, an app, a click The skills continue to import, but the paradigm is changing. For those who never felt comfortable with the code, but they do know how to articulate an idea well, a window that previously seemed closed is opened. Github Spark starts from an ambitious premise: to fully shorten the distance between an idea and a fully functional app. It is not the first platform that tries to translate natural language into interfaces, but here the proposal goes much further. Spark not only generates pretty prototypes: Create complete applicationswith border and backend included, ready to deploy. That promise is based on a combination of known tools and an experience of use designed so that everything flows without technical barriers. The user can describe what he wants and see how the interface and the logic of the application take shape in real time. Under the hood works Claude Sonnet 4Anthropic’s language model, but integration also gives access to OpenAi modelsMeta, Depseek or XAI without the need to manage keys or additional configurations. The github approach is that everything is included from the first moment: storage, inference, deployment, authentication, synchronized repositories, version control and integration with co -pilot. Spark allows you to be iterate on an idea using natural language, visual controls or directly code, with real -time suggestions. The result can be tested live and, if convinced, published with one click. From a personal page to a business app: examples made with github spark The platform is integrated with the entire github ecosystem. You can open a repository with Github Actions and dependoabot already ready, launch a Codespace to work in agent mode with co -pilot or even assign tasks to the code agent. SPARK offers a coherent experience for those who are accustomed to the usual workflow of Github, but without demanding previous knowledge to those who arrive from outside. As we can see, Github Spark does not add up only to professional developers. It also seeks to attract those who want to create functional prototypes in minutes, launch their own personal tool, try business ideas or even design pages with interactive functions that go beyond what traditional web builders allow. From an APP of event discovery to a restaurant recommendations or a routine planner with intelligent functions. At the moment, Spark is available in preliminary version for those who have a subscription to Copilot Pro+. The price starts from $ 39 per month and includes up to 375 SPARK messages, ten active development sessions and the possibility of creating an unlimited number of applications. In addition, it incorporates all the advanced functions of the Pro+Plan. Images | GITHUB In Xataka | The US has not yet solved its basic problems, but its great AI project against China is already underway: Stargate

The ambitious video apps plans to land on Smart TV

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There is no one who can with the TV. Although the hours we spend in front of the mobile are increasingly abundant, the big screen that makes up the neuralgic entertainment center and household meetings continues to exercise great power over us. And about advertisers. Therefore, even mobile apps giants such as Instagram or Tiktok consider a turn to television and prepare apps in that format. Tik tok and Instagram, to TV. Account ‘The Information‘That Tiktok and Instagram are developing apps to be viewed on television. The objective is to steal some advertiser of the juicy cake that are now distributed the platforms of streaming (that generated more than 26,000 million dollars in income in 2024) and also increase the number of users, appealing to new profiles and older than the usual ones on the platforms (In Tiktok About 70% of users are under 34 years old, and On Instagram around 60%) The future has returned. When the use of mobiles was generalized, the media looked at these new devices, transportable screens (laptops, tablets, smartphones) and They said “here is the future”. We would watch TV and movies on mobiles. They were wrong: TVs are still reigning in houses thanks to the arrival of streaming: Linear TV consumption is in historical minimumsbut Thanks to streaming platforms A lot of television is still seen. But the screen continues to be transformed and perhaps the next bombing we see comes from the arrival of native mobile apps. YouTube to power. Recent news resonates in this decision of the two gigantic social social networks: YouTube’s sustained growth in recent years. According to Nielsenthe video platform has experienced a constant and significant general growth, more than 120 % since 2021. But in addition, in May 2025, it occupied the leading position between platforms of streamingwith 12.5 % of the total viewing on television. That is, advancing traditional television on their own land and even its rivals of streamingan app born on the Internet has conquered televisions. Tik Tok already tried. The Chinese video app has already tried to enter the Smart TVS with an application that did not have much route and It was launched in November 2021. According to Sony and collects ‘The Information’, Tiktok stopped updating the app in June and there are other televisions brands, such as Samsung or LG, where it is not even available. It is a possible clue about changes in the Tiktok TV approach. Instagram has never had an app for Smart TVS. Advertising is what is sought. To those mentioned 26,000 million dollars that gives the streaming In advertising the 72% of the 50,000 million youtube revenues In 2024: the video format and its jump to television allows multiple formats (pre -rol, Bumper, Mid-RollShorts), very versatile and attractive for video social media apps, more limited in that regard. Television allows hybrid advertising practices (with the use of artificial intelligence That will begin to put into practice Netflix, for example), which generate more impact on television. All that also want to access Tiktok and Instagram. Header | Outstanding image | Alexander Shaatov in UnspashXataka with Mockuuups Studio In Xataka | Millions of people are hooked right now to an Olympic Games where cats compete. Cats made with ia

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