advantage

These tips can help you take advantage of it and really learn

by

Artificial intelligence (AI) is changing many things, and one of them is how we study and learn. But it is one thing to talk about AI in the abstract and another, very different, to use it seriously to advance a subject. That’s where the real doubts begin: which tool is worth it, where to start or, above all, how to prevent the chatbot from becoming a a summary machine and you don’t have anything left. In a new video from Xataka’s YouTube channel We wanted to go right to that point, with a practical approach and a real user experience that will probably be familiar to you if you are a student. Francisco Franconi shares his experience with us today. He is a university student and along this path he has discovered real gems to squeeze out. Gemini (yes, on this occasion we momentarily put aside ChatGPT to try a different and, on paper, very promising alternative). Even so, the interesting thing about his proposal is not so much in the specific tool as in the method: our colleague insists that his advice can be applied to any chatbot, because what makes the difference is not the model, but how you use it. The key is not in the chatbot, but in the method In fact, his first advice is very direct: “The first advice I am going to give you is that, If you are going to use AI passively, you are not going to learn anything“And it’s hard to argue. Franconi delves into one of the most common traps: asking AI to summarize a topic, copying it into a document and assuming that this is equivalent to studying. As he explains, this approach only creates an illusion of productivity. The alternative is to use it as real support, as a learning companion, not as a substitute that saves you mental work, and in the video he drops concrete advice to start doing it well from minute one. The second piece of advice points to one of the most powerful advantages of AI in the educational context: its ability to adapt to different levels of difficulty. The key here is to turn the chatbot into a kind of on-demand private teacher, capable of explaining the same thing to you with progressive approaches until you really understand it. “What I do is ask the AI ​​to explain the topics to me in the simplest way, let’s say, as I would explain it to a child. From there you increase the difficulty,” Franconi tells us. And nuance is important: it’s not just about simplification, but about building understanding in layers. “What I do is ask the AI ​​to explain the topics to me in the simplest way” More equally valuable tips appear throughout the video. One of the most interesting has to do with context, something that many overlook when using a chatbot to study: content matters, but how it is taught also matters. “When we take a subject, not only the syllabus matters, but also how the teacher gives the content. The important thing here is that the AI ​​has all the notestexts or slides necessary so that it can use them as a basis to teach you.” That is, if you want the AI ​​to really help you, it is not enough to ask it a generic question: you have to feed it with the real material that you are using in class so that its answer makes sense within the framework of your subject. And, of course, Franconi also enters the field where the casual user is separated from the one who really knows what he is doing: that of prompts. In the video he shares very worked examples, like this one: “You are a studio companion who is an expert in Contemporary Art. Your objective is to show me the contents of the documents that I have uploaded, following a strict and slow order. Your way of working is as follows:”, and from there he displays detailed instructions to guide the model. What is powerful is not just the text, but the logic behind it: defining a role, setting objectives, imposing a rhythm and establishing rules. And the best thing is that this scheme can be easily adapted to any subject. As we say, there is much more in the video. It’s already published in it Xataka YouTube channelso if you want to see all the tips in context, we invite you to see it and leave us your comments both there and in this article. Images | Xataka In Xataka | The change of Google’s search engine with AI was a mystery about its monetization. Finally it will be another subscription

Bugatti has brought the Veyron back to life in the worst possible way: taking advantage of nostalgia

by

I confess: I have laughed at my parents. Not once, many times. My parents are those considerate boomers. A generation that took the reins of our society when the century changed and we entered the 2000s. And the market noticed it. In 2001 it premiered on RTVE Tell me how it happened. Three years later it was republished he One, Two, Three…. In 2009, a phenomenon was launched that now seems timeless: I went to EGB. That same year, Antena 3 put on television Course of ’63. The look at the past does not only remain in Spain. The Police return for a new tour. Indy returns from the 80s to live an alien adventure in 2008. Guitar Hero puts us in the skin of the rock myths that had happened a decade or so before. Does anyone remember Guitar Hero Live? I doubt it and I think you already know the answer. And here I am, tasting at night the first seasons of There is no one who lives herewhile I watch in horror as my friends search for tickets to another Love The Tweenties and Villafrío de Abajo faces Villafrío de Arriba in another exciting final of the Grand Prix. I want to run away but the past catches me. That past that brings us back to Andy and Lucas but at least brings us back to the best days of Crash Bandicoot. A past from the day before yesterday. I laughed at my parents but here I am, drooling over the new Bugatti FKP Hommage. ELON MUSK VS JEFF BEZOS: STAR WARS Of necessarily unnecessary tributes and cars 20 years. What is 20 years? Enough, according to Frank Heyl, Bugatti Design Director, to “create what I consider the ideal and definitive Veyron.” What he’s talking about is the Bugatti FKP Hommage. We could say that it is the “last Veyron”. We could say that it is the final and last evolution of a legendary car. We could say it. If it were a Veyron. The Bugatti FKP Hommage is actually a Bugatti Chiron disguised as a Veyron. The hyper-luxury company, through its even more exclusive division Program Solitaire wanted to pay tribute to Ferdinand Karl Piëch, who was the grandson of Ferdinand Porsche and took the reins of the Volkswagen Group for almost a decade after having held all types of roles in the company. A key man in the company who was even more key for Bugatti. And Piëch was the one who gave the order to buy Bugatti and to make it a different brand, to give it back a glorious past, W16 via. “He was a man who saw the impossible not as an obstacle, but as a challenge. His vision for Bugatti was absolute: 1,000 horsepower, 400 km/h top speed, all-wheel drive, and refined enough to arrive at the opera in a tuxedo or a dress,” defines Hendrik Malinowski, General Director of Bugatti to Piëch. And to honor him, Bugatti has created a one offone of those unique units of your Bugatti Chiron. “The FKP Hommage celebrates this uncompromising pursuit of excellence, combining the timeless proportions of the original Veyron with two decades of engineering evolution,” reflects Malinowski about a luxury hypercar that comes with the latest evolution of the W16 engine and the 1,600 HP that the Bugatti Chiron Super Sport has. To resemble the original model, Bugatti’s most exclusive division has dressed the Chiron in the outfit that the Veyron would wear today. Play with the proportions to maintain the essence of a car of which only 450 units were manufactured. The request, of course, comes from a millionaire whose name we do not know. At least for now. But we can say something about him: he feels “melancholic sadness caused by the memory of a lost happiness.” This is how the RAE defines nostalgia. The question is what this loss has attracted a millionaire to convert one of the most technologically advanced cars in the world into another hypercar from just 20 years ago. What is the sense? Aren’t the 450 units of the original Bugatti Veyron unique because… they are unique? What is there to gain? Nothing. Since there is nothing to gain from updating an iPod when you have millions of iPods elder brother hand. It’s not a question of nostalgia. It’s a matter of the original product being there, just around the corner. We can’t miss him because he never left. You can’t long to go out partying singing Melendi at the top of your lungs because at less than 40 years old you are at the perfect age to continue going out partying and singing whatever you want at the top of your lungs. It’s okay for nostalgia to get to us. But at least it serves to give new life to the product. Unless it serves to make accessible an object of which there are few left, they are difficult to obtain or expensive to maintain. It’s funny that Renault brings back the Five in electrical format. And it makes sense that now the Twingo It also doesn’t have a combustion engine. Or what Renault brings the car back to life Turbo like an electric beast. As harsh as it may seem to a purist, even Ford Mustang Mach E It makes sense when it comes to bringing the driving sensations of a classic Mustang to an electric car. It is the same and, at the same time, very different. But the automobile market is beginning to be dragged into a well of nostalgia that contributes between little and nothing. He Lamborghini Countach LP 800-4 It is interesting as a design exercise because it updates a mythical model. This Bugatti FKP Hommage only repeats what is already known. The same is happening with the “serial” production of restomod. The trend of taking an old car and bringing it back to life by turning it into a modern car with a classic flavor makes sense … Read more

Sandisk has risen 1,000% in the stock market since the summer. Its advantage is called Kioxia

by

In just five months, Sandisk shares have soared 1,000% in one of the most astonishing recoveries in Wall Street history. The company has been the latest big beneficiary of the AI ​​boom and the rush to build data centers full of advanced AI chips… and also the memories that accompany those chips. That’s where Sandisk’s great asset comes in, called Kioxia. Value of Sandisk shares in the last six months. Source: Google Finance. Without knowing it, SanDisk was ready for the revolution. HBM memories were traditionally the favorites to accompany GPUs that were the great “brain” of AI, but the scarcity of these components with high bandwidth has meant that the spotlight has been focused for a few months on DRAM and NAND memories, two types of storage in which sanDisk is a dominant player. Like other manufacturers in its segment —Micron is one of the outstanding—, SanDisk has suddenly found itself in a situation that benefited it enormously. free money. The memory chip market works like a commodity market in which leverage can be significant. That means that when prices rise, companies like SanDisk don’t need to invest in new factories or employees to earn more — although they can build them if they deem necessary. It is as if for Micron or SanDisk this phenomenon is equivalent to “free money” because they are receiving much more income for the same products they sold a year or two ago. Not even they themselves expected it: SanDisk CEO David Goeckeler talked about the rise of AI in June, and commented “We try to estimate demand. We think demand is good. What we need is to get supply to match that.” He couldn’t anticipate what would happen with memories starting in September. DRAM and NAND memory prices are skyrocketing from the end of 2025. Source: Sherwood. The key alliance: Kioxia. In recent times SanDisk has grown significantly in your solid state drive business (SSD) for enterprise data centers. But it also maintains a historical strategic alliance with the Japanese company Kioxia, which allows it to obtain NAND chips at a much lower cost than its rivals. The profit margin skyrockets, and so do the shares on the stock market. A relationship with ups and downs. The relationship between Sandisk and Kioxia (formerly Toshiba Memory) is based on a Joint Venture from more than 20 years ago focused on the development of NAND memories. This alliance has achieved advances such as the memories BICS Flash (with 3D storage technology), the wafers that leave their factories are shared between both companies. Kioxia went through a difficult time after Toshiba’s financial crisis and failed merger attempts with Western Digital. They survived all this, and together with Sandisk now the Japanese company controls 30% of the global NAND market. Some win, others lose. The investment fund Elliot Management pushed in early 2025 for SanDisk will separate from Western Digital. They believed that at that time it was worth about $20 billion—as when he bought it a decade ago—, and that fund sold its stake just before the total market explosion. Today that stake would be worth more than $340 million. Bad business for users. But in addition to that background, the ones who have it most complicated are the users, who will continue to suffer the consequences of this phenomenon for months, and perhaps years. Neither Micron nor Sandisk/Kioxia appear to have any intention of significantly expanding production capacity. They already did this during the pandemic and that caused excess inventory when demand fell after confinement. Now they do not want to expose themselves to the same thing, and there is talk that the price increase will continue throughout 2026 and may let’s take a long time in seeing memories at prices “like those before”… if we end up seeing them. Image | Igor Shalyminov In Xataka | Japan has taken out the checkbook to once again dominate the chip industry. Prepare a plan of 325,000 million dollars

Carrying your ID on your cell phone is very easy. You just have to take advantage of your next visit to the police station

by

Just a year ago it hit the app stores MyDNIthe official app of the Government of Spain for carry your ID on your cell phone. Honestly, carrying the ID was the only reason I still carried the wallet in my pocket. I already have a driver’s license thanks to MiDGT and I haven’t used a coin or bill to pay in years, so the only thing left was the DNI. And why am I telling you all this? Because since my license was expiring in a few days, I made an appointment to renew it this morning. And since I was at the police station, I took the opportunity to do that step that, to date, has prevented me from using MiDNI: in-person activation. Visiting the police station. Unlike MiDGT, to use MiDNI it is necessary to register in advance in the system. Basically, we have to associate the phone number with our identity, and we can only do that in three ways: On the National Police website using the physical DNI and a DNI reader, a device that I do not have. At a Documentation Update Point (PAD) that you will find, in fact, in police stations and documentation units of the Police. In person at said documentation units. Electronic DNI Update Point at the Villanueva de la Cañada Local Police headquarters | Image: Villanueva de la Cañada City Council The easiest? What I have done: use the PAD. It is a kind of ATM like the one in the photo above. You insert the ID with the chip facing up and follow the steps, which consist of entering your email, your phone number and a password. Once the process is completed, you just have to verify the account by entering the code that they will send us and that’s it. Here I am forced to slap the National Police on the wrist for a usability issue. If you show a digital keyboard on the screen and the number 2 shows the @ above, what the user, who is used to using a mobile phone or tablet, will understand is that they must press and hold 2 to select the @. At no time will it assume that you have to press “Caps Lock” first to be able to enter the symbols. The simplest solution would be to put a button dedicated to @. And why the PAD? Because you don’t need an appointment. If you are going to renew the DNIyou can take advantage of the fact that you are there with your brand new license and its five-ten years of validity (depending on your age), and register it in the system. If you don’t have to renew it, but you pass by a police station, you can take the leap and do it in just a few minutes, especially now that you know how to put the @. Don’t keep your physical ID far away. Although carrying your ID on your cell phone sounds outrageous, the truth is that it will still be necessary to continue having your physical ID on hand. As the National Police points out, the physical DNI and MiDNI are “complementary”, there are use cases in which the physical DNI will continue to be necessary: If your cell phone runs out of battery, is offline, or breaks, you will have to use your physical ID. You cannot use MiDNI as a travel document to cross borders or in other countries. Nor can you use it for online operations or telematic procedures that require authentication or electronic signature. These continue to depend on Cl@ve, digital certificate, etc. And if this were not enough, until April 1, 2026 it is not mandatory that public and private entities accept your digital DNI. But hey, at least it’s a step. Cover image | Xataka In Xataka | How to share your ID online safely to avoid dangers

Five technology offers to take advantage of MediaMarkt’s VAT-free Day that ends in a few hours

by

If after Christmas you are looking for a good mobile phone, headphones or a reader to devour digital books, for a few hours MediaMarkt will have its particular campaign active Day without VAT. It ends tomorrow, January 13 at 9:00 a.m., so in this article we are going to review the five best deals on technology that are available. Sony WH-1000XM5SA by 189.26 eurosa very reasonable price for one of the brand’s best headphones. Google Pixel 10 Pro by 751.24 eurosthe best price the store has had (without coupons) on this Google mobile. Kindle Paperwhite by 139.67 eurosAmazon’s eReader with the best quality-price ratio. Samsung Galaxy Watch8 by 230.58 eurosa very elegant smart watch. Samsung TQ55S85FAUXXC by 774.38 eurosa TV with a very low price to include an OLED panel. Sony WH-1000XM5SA If you are looking for good headphones, MediaMarkt has them right now. Sony WH-1000XM5SA with one of the best prices we have seen to date. By 189.26 euroswe are talking about a model that offers a very good active noise cancellationThey are very comfortable and their battery offers a range of approximately 30 hours of use with ANC. In this case, it includes a soft carrying case. The price could vary. We earn commission from these links Google Pixel 10 Pro Google mobile phones have been dropping in price in recent months and now we can find one of the best discounts on the Google Pixel 10 Pro. On the Day without VAT it remains for 751.24 euros and it is ideal if what you are looking for is a small size with a 6.3-inch screen, that has a very elegant design and a photographic section with an excellent camera configuration. Google Pixel 10 Pro (128GB) The price could vary. We earn commission from these links Kindle Paperwhite One of the most popular eReaders on Amazon is the Kindle Paperwhitesince it has the best quality-price ratio, especially when it is on sale. Now, during the Day without VAT, it remains for 139.67 euros. Set up a screen seven inchesso it is a good size for reading at home or taking on a trip. It also offers a good autonomy of up to 12 weeksits screen is anti-reflective and is water resistant (IPX8). The price could vary. We earn commission from these links Samsung Galaxy Watch8 If what you are looking for is a good smartwatch, the Samsung Galaxy Watch8 in its 44 mm Bluetooth configuration has dropped to 230.58 euros. It comes with a good assortment of sensors to monitor physical activity, has 32 GB of internal storage and its operating system is WearOS. In addition, it incorporates a pair of side buttons, includes Google Gemini and has more than 100 sports modes. Samsung Galaxy Watch8 (44mm) The price could vary. We earn commission from these links Samsung TQ55S85FAUXXC Today we can find some televisions with OLED panels for less than 1,000 euros, as is the case of the Samsung TQ55S85FAUXXC which on MediaMarkt’s VAT-free Day has dropped to 774.38 euros. It is a 55-inch smart TV that incorporates a anti-reflective panel with OLED technologyin addition to a 100 Hz refresh rate, compatibility with HDR10+ and Dolby Atmos, Alexa and HDMI 2.1. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt and Compradicción (header), Sony, Google, Amazon, Samsung In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best smartwatches (2026): their analyzes and videos are here

Five offers to take advantage of the El Corte Ingles discounts on technology, today January 11

by

January is a month of sales and stores like El Corte Inglés usually take the opportunity to lower the price of many products, including technology. Therefore, in this article we are going to review five of the best deals from the store’s Sales campaignwhich ends next February 28. Sony WH-1000XM5 by 229 eurosvery good quality headphones at a fairly reasonable price. PocketBook Era Color by 213.90 eurosan eReader with a seven-inch color screen. Xgimi Vibe One by 199 eurosa compact projector that is ideal to take wherever you want. Roborock QR 598 by 329 eurosa very reliable robot vacuum cleaner that is reduced to almost half the price. Samsung TQ55Q8FAAUXXC by 499 eurosa 55-inch television that incorporates a QLED panel. Sony WH-1000XM5 If there are any Bluetooth headphones that right now have an excellent quality-price ratio, those are the ones. Sony WH-1000XM5. by 229 euroswe are talking about headphones with a very good active noise cancellationwhich have very well resolved ergonomics – they can be used for long sessions without fatigue – and their battery offers great autonomy. The price could vary. We earn commission from these links PocketBook Era Color In the world of eReaders we find many brands, and although two of the most popular are Kindle and Kobo, we cannot forget others like PocketBook. At El Corte Inglés we have a good price of 213.90 euros he PocketBook Era Colora reader with a seven-inch color screen that incorporates both a touch panel and a button panel on the right side. It is compatible with a huge range of formats, has 32 GB of storage and comes with browser to, among other things, access eBiblio. The price could vary. We earn commission from these links Xgimi Vibe One On the other hand, if what we are looking for is a good projector with which to watch movies and series or play video games at home or anywhere, the Xgimi Vibe One has dropped in price to 199 euros. It incorporates a battery, offers 250 ISO lumens of brightness, has automatic keystone correction and autofocus, the image size ranges from 45 to 150 inches and Its operating system is Google TV. The price could vary. We earn commission from these links Roborock QR 598 If we want a good robot vacuum cleaner that allows us to alleviate the cleaning burden at home, El Corte Inglés has the Roborock QR 598 and has gone from costing 599 euros (official price) to 329 euros. Allows vacuuming and scrubbing, includes a 2.7 liter tank, has laser navigationits theoretical autonomy is two hours and can be programmed from the app. The price could vary. We earn commission from these links Samsung TQ55Q8FAAUXXC In this last year we have seen very good prices on televisions and things do not stop. El Corte Inglés, for example, has an offer in its Sales Samsung TQ55Q8FAAUXXCa smart TV that is half the price (499 euros) with respect to its official price. Includes a 55 inch QLED screenis compatible with HDR10+ and integrates the Alexa voice assistant. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | El Corte Inglés and Compradicción (header), Sony, PocketBook, Xgimi, Roborock, Samsung In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros In Xataka | Best eBooks. Which eBook to buy and 11 recommended models

Its greatest advantage is not having its own model

by

Meta ended its 2025 by announcing the purchase of manus for more than 2,000 million dollars. It says a lot that it is a company that coordinates and directs other people’s models. Why is it important. Manus reached 100 million in annual recurring revenue without training a single model. Use Claude and Alibaba models to do the heavy lifting. Its differentiation is not in the intelligence of the model but in the execution: planning complex tasks, invoking tools, iterating on results, delivering finished work… a purely agentic model that achieved its little viral moment at the beginning of the year. OpenAI, Google and company focus on announcing models that fight to get tenths in the benchmarksbut Manus simply makes money by selling that ability to direct other people’s models. The backdrop. In ranking like those of Chatbot Arena We have been seeing the same pattern for a year: every time one model is crowned the best, another surpasses it in a few weeks. None manages to make a lasting difference and there is no great difference. moatnot even the capillarity and recognition of OpenAI, or the distribution capacity of Google. Yes, but. Yeah the models are commoditizing and they are increasingly interchangeable, where is the business? Meta just gave his answer: at the application layer. In who controls the distribution where people actually use AI. Meta spends $70 billion a year (and counting) on ​​AI infrastructure, but Meta AI It is not curdling and Flame 4 punctured. It lacks what Manus has proven to have: a proven ability to turn models into products that people pay to use. The threat. Meta is facing a distribution problem: Google has Android, Google Search, Gmail, Google Docs… Microsoft has Windows and its suite of productivity, in addition to being ubiquitous in companies. Apple controls the iPhone and the Mac. And Meta has social and messaging platforms, but its track record in corporate products is disastrous. Workplace never took off and closed. Their reputation with business data isn’t exactly great. Buying technology is easy, but whether companies trust Meta as a provider of work tools is another story. Chinese arbitration. Chinese AI startups are clearly undervalued: The Chinese number one is worth less than 1% of the American one with comparable technical capacity, and the penetration of OpenAI justifies the distance, but not at that level. Benchmark Capital saw these figures and he put in 75 million in May at a valuation of 500 million. a few months later goes for more than 2,000 million. The new manual. Manus has just shown that there is a viable route for Chinese AI startups: turn to cheap and well-trained Chinese talent, develop a product designed for global markets (and not just Chinese) from day one, raise Western capital, move the legal headquarters outside of China (in this case, Singapore), and achieve a “clean exit.” Other Chinese startups can now be expected to follow a similar path, and the Chinese authorities are aware of this… and are not happy with the idea, according to the wall Street Journal. They see it as a leak of technology developed with local engineers. And now what. Meta will integrate Manus into Facebook, Instagram and WhatsApp. But the real message goes further: in AI, as happened with the Internet, the infrastructure becomes commodity and the business is in the digital “last mile”, where technology touches the user. Meta just paid 2.5 billion to not forget that lesson. In Xataka | Mark Zuckerberg is giving a radical change to Meta’s AI strategy. And that’s what happens when you lose a Nobel Prize winner. Featured image | Manus, Xataka with Mockuuups Studio

Netflix decided to kill sending content to the TV. Apple has taken advantage of the gap to score a great goal

by

Netflix decided to start the month of December by eliminating one of the most basic and useful functions of its mobile application: the ability to send content (cast) from our smartphone to any television with Android TV either Google TV. An essential tool to find content quickly on your mobile and send it to your TV. What we did not expect is that, in less than two weeks, Apple has responded indirectly by bringing its Apple TV for Android the feature that Netflix has decided to kill. Better late. Goodbye to Netflix Cast. It was easy to realize this. At home I have a Google Chromecast with Google TV and a Google Nest. Every time I wanted to send content from my mobile to my television… only the Google Nest appeared. That’s when I read the confirmation of the disaster: Netflix had loaded the Cast without any explanation. The exceptions. In the Netflix support page An exception is specified to continue using the Cast function: having a third-generation or earlier Chromecast device. In other words, versions without remote control. The second, have a plan without ads. If you don’t pay, you can’t send content to TV. Cast icon on Apple TV, make a wish. Given the gap in the squad, great goal. Since yesterday, a couple of weeks after Netflix’s move, the Apple TV application for Android is compatible with Google Cast, a function that was missing since the launch of the app at the beginning of the year on the rival platform. It is necessary to have the app updated to version 2.2 to be able to send our content to the television on any Chromecast. Apple being less Apple. Apple has had to respond to Netflix in the face of an undeniable reality: its service is a minority within the ecosystem of streaming platforms. Netflix is ​​the absolute king, followed by Prime Video and Disney+. And one of the reasons was one that we know quite well: using Apple is using a product tied to its ecosystem. Despite this, Apple TV+ is dangerously close to HBO Max, about to take fourth place in the ranking, according to data from JustWatch. In this context, the introduction of Cast goes beyond a minor function: It is a surrender (more) from Apple towards a more open ecosystem. And this works in your favor Allows Apple TV+ to sneak into homes with Android phones and tablets Reduces friction of use Reduce dependence on Apple’s hardware ecosystem What are you doing to win in Spain. Apple’s strategy to continue growing in Spain is clear: swim against the current with a strategy that does not introduce advertising in the app, a small catalog but with a large presence of proposals (expensive) and own and, now, simplifying the use of its app to reduce friction that had been artificially introduced. It won’t be enough. We told it a year ago and the numbers reaffirm it: there is hardly any war in streamingsince most of the content is converging on Netflix. The post-pandemic stage forced platforms to fight to distinguish themselves, while Netflix went public at the end of December 2024 at pre-pandemic levels. Be that as it may, given the growth of Apple TV in 2025, fight head to head against an HBO focused on quality It is great news for the company. Image | Xataka In Xataka | The best streaming platforms 2025 | Comparison of Disney+, Netflix, HBO Max, Prime Video, Movistar Plus+, Filmin, Apple TV, SkyShowtime and Rakuten TV: catalog, functions and prices

Mercadona invests heavily in AI. And it has an advantage built over 40 years

by

The general overview. Mercadona has a turnover of 38.8 billion euros annually without being the cheapest supermarket in Spain. The slogan ‘Always Low Prices’ was left behind a long time ago because its focus became different. Their secret today is not in the price, but in constantly anticipating what their customers need. Now it wants to scale that capability with AI. Why is it important. Sergio Pajares, the company’s Director of Technology, sums it up bluntly in statements to The Spanish: The company does not seek to have AI for the sake of having it, but rather to develop “the best AI to sell lettuce.” A way to make it clear that they do not want a simple technological showcase, but rather tools that solve tangible problems of daily business. The context. Mercadona has been optimizing its supply chain for forty years and accumulating knowledge about what works in its stores and logistics blocks. That advantage built year after year is what now powers its AI models. It is not about integrating any API and bragging about innovation, but about training systems that understand the internal reality of the company. In detail. The company has developed an AI tool applied to product master data, the heart of its system. Automate the generation of information when new assortment arrives. And it detects inconsistencies that could break the chain: from label errors to coding mismatches. Pajares defends that therein lies the competitive difference: “There are very advanced models to program applications, but none natively understands how software is developed within a specific company.” The key is that the AI ​​knows and interprets Mercadona’s own context, in this case. Between the lines. The strategy has two speeds. For business processes, such as planning employee vacations that do not compromise operational continuity, the company trains its own models. For more standard tasks, such as automatically recognizing supplier invoices, use off-the-shelf generative AI, while maintaining flexibility to switch suppliers when appropriate. Yes, but. Mercadona does not want technological disorder. It has defined an internal strategy that standardizes developments, guarantees common practices in quality and security, and prevents each team from creating its own isolated solutions. “AI cannot grow in a disorderly manner,” insists Pajares. This last point is key: in many companies, AI has been assumed as an engine that each team executes independentlyoften with different tools between teams, complements disconnected from each other. Mercadona seeks that cohesion between departments. The background. Pajares is clear: it is not about having the best algorithm in the world, but about knowing where to apply it. “In technology we tend to fall in love with the algorithm; in real life, intelligence lies in knowing where to apply it,” according to The Spanish. Mercadona’s bet is to predict demand with more precision than anyone else. Four decades of data on purchasing behavior, product rotation and logistics efficiency are your moat particular. And AI amplifies that advantage. In Xataka | Mercadona grows, but the “shopkeeper” model is dead: Spain has lost 142,000 businesses in 10 years Featured image | Mercadona

If you didn’t make it to Black Friday or Cyber ​​Monday, you can still take advantage of all these deals

by

Both Black Friday and Cyber ​​Monday have ended, although we are still finding very good offers that have either continued from these days or have arrived now. In this article we are going to review the five best deals in technology and entertainment. Huawei Watch 5 by 359 eurosa very complete watch that has dropped in price from 649 euros. Google Pixel 9a by 379 eurosa good mobile for those who are interested in taking good photos without spending too much money. MacBook Air M4 by 849 euros Adding it to the cart, a laptop with a very good quality-price ratio. Samsung Galaxy S25 Ultra by 989 eurosone of the best phones of the year with a more reasonable price. PlayStation Portal by 194.90 eurosthe PlayStation 5 peripheral that already allows you to play in the cloud. Huawei Watch 5 One of the best discounts we can find at MediaMarkt has fallen on its Deals of the Day. Today only, the Huawei Watch 5 can be purchased for a price of 359 euros. It is a beautiful and elegant smartwatch with titanium construction that has eSIM connectivityits autonomy is up to 4.5 days in standard mode and it has a good assortment of sensors to monitor physical activity. The price could vary. We earn commission from these links Google Pixel 9a One of the mobile phones that has maintained its price in recent days is the Google Pixel 9awhich can still be purchased for 379 euros. It is a pretty smartphone interesting for its photographic sectionbut also because of its compact size of 6.3 inches and its screen that offers good brightness to be able to view content outdoors. Plus, your operating system will be up to date for many years. The price could vary. We earn commission from these links MacBook Air M4 If what you are looking for is a good laptop to work or study, be careful with the MacBook Air M4 that, when you add it to the PcComponentes cart, it remains 849 eurosone of the best prices we have seen to date. Weighs only 1.24 kgits screen is 13.6 inches, it incorporates Apple’s M4 chip and its autonomy is up to 18 hours of video playback. MacBook Air M4 (16GB, 256GB) The price could vary. We earn commission from these links Samsung Galaxy S25 Ultra Another of the phones that has maintained the price of Black Friday and Cyber ​​Monday is the Samsung Galaxy S25 Ultrawhich can be purchased at MediaMarkt for 989 euros (256 GB) or by 1,099 euros (512GB). Samsung’s mobile phone is one of the best that has been launched this year and It stands out mainly for its battery lifefor its screen—especially its anti-reflective treatment—and for its artificial intelligence functions. If you prefer, Powerplanet has the same 256 GB mobile slightly cheaper, since it is on sale for 949 euros. Samsung Galaxy S25 Ultra (256GB) The price could vary. We earn commission from these links PlayStation Portal The PlayStation Portal price drops on rare occasions, but after the end of Black Friday and Cyber ​​Monday it can be purchased with a discount that leaves it 194.90 euros (standard version) and by 194.90 euros (Midnight Black). It is a good accessory for the PlayStation 5 that, after its last update, allows you to play video games in the cloud —even some of the ones we have purchased—as long as we have a PlayStation Plus Premium subscription. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Ricardo AguilarHuawei, Google, Apple, Samsung, PlayStation In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best laptops in quality price. Which one to buy based on use and seven recommended models

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.