Some beavers have built a dam that had been postponed for seven years

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While in Spain we have A kind of rural thriller With the appearance of very particular animals for the country’s rivers, there are other stories that tell the importance of this family of creatures In the ecosystem around the floods and settlements of civilizations. We refer to the beavers and Your ability to build natural dams that helped moderate the force of floods. His last work has raised them. A paralyzed project. For seven years, the Government authorities of the BRDY region in the Czech Republic tried to carry out A project to build a dam on the Klabava Riverlocated about 40 kilometers southwest of Prague. Its purpose was to protect the local ecosystem, especially to a kind of crab in critical danger of extinctionpreventing sediments and acid from two nearby ponds from contaminating the river. However, the project, Approved in 2018 with more than one million dollars in financing and with all the necessary permits, it was paralyzed Due to prolonged negotiations on the use of land that had previously served as a military training field. And then the beavers arrived. Beesters to the rescue. While bureaucracy delayed construction, a group of beavers advanced to humans and, without waiting for permits or studies, built a series of dams naturally. His intervention not only solved the problem by which the authorities had planned the dam, but also expanded the wetland area to almost 20,000 square meterstwice what engineers had projected. It is not a trivial event. We are talking about a spontaneous work of creatures that saved the authorities approximately 1.2 million eurosas reported The Nature Conservation Agency of the Czech Republic. Natural engineers. As we said at the beginning, beavers are known for Its extraordinary construction and landscape modification capacity. To build their dams, they begin by placing small stones in the riverbed, compacting them with mud and repeating the process to form a pond, a space that Then they expand to create a wetland. Why do the hell do this? Researchers believe that Your main motivation is security: They are excellent swimmers capable of enduring up to 15 minutes underwater, but on land they are quite clumsy and vulnerable to predators such as bears, wolves and pumas. In this way, building an aquatic habitat allows them to take refuge from any threat. And it is not the first time. Surprisingly, the case of the Czech Republic is not the first in which animals have taken the initiative in conservation projects. In California, the beavers helped Restore a flood plain to the northeastern Sacramentogenerating ecological benefits and Saving money to the authorities. And in Idaho, After the Sharps fire, the areas where there were beavers were intact and greenwhile the surroundings were devastated. In places where its introduction is prohibited, as in some areas of California, groups such as the Yurok tribe They have begun to build structures that imitate the dikes of Castores to attract them naturally and take advantage of their benefits. In Oregon, scientists discovered that Castor’s dams They leaked heavy metals and contaminants with double efficacy that an expensive stormwater treatment plant. The “but”. However, and As we have counted recently in Spaindespite their enormous contribution to the regeneration of ecosystems, the beavers are often seen as a discomfort due to the damage that causes trees and crops, as well as the possibility of flooding fields and roads. The resurgence of the beavers. Eurasian beavers were hunted almost until extinction in Europe, but they have been reintroduced in several regions, including the Czech Republic. Scientist journalist Ben Goldfarb, author of Eager: The Surprising, Secret Life of Beavers and Why They Matterstressed that beavers have helped humanity for centuries, and that the recent history of the Czech Republic is a sign of how these animals can solve environmental problems efficiently. He had National Geographic Gerhard Schwabexpert in beales in Bavaria, who is not surprised at the effectiveness of rodents, although he doubts that the ” last January. However, it recognizes its extraordinary ability to transform the landscape and modify the flow of water. The conservation dilemma. It is possibly the last of the legs to deal with these creatures. Despite its impressive engineering capacity, the unpredictability of the beavers represents a challenge for conservation projects. In this regard, He explained to New York Times Emily FairfaxProfessor of Ecology at the University of Minnesot Its constructions cannot be planned with precision and many times they are considered an invasive species. It is possible, therefore, that this tendency to underestimate its positive impact has led to their actions to go unnoticed or directly ignored in the planning of environmental projects. That said, more and more studies and specific cases show that His role in wetland restoration is invaluable. Allowing these creatures to act freely, instead of intervening with artificial and expensive solutions, could represent a natural and sustainable alternative for the conservation of water ecosystems. Image | Timothy G. Lumley In Xataka | After missing centuries, there are people letting goals for the Tajo and other rivers in Spain. The problem is that we don’t know who

Art of Vengeance ‘has convinced me that the new Ninja fashion is the best recent resurrection in the industry

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We are not going to fool ourselves: I have a weakness for the ‘Shinobi’ saga. The first installment came to obsess me in the times of the recreational, and its relatively quiet rhythm and its clear and easy mechanics to dominate them became one of the few arcades that I managed to end in its day, not without a considerable investment of time and money . Since then, ‘Shinobi’ has been one of my untouchable absolute video games of the eighties. The best thing was yet to come. And that we still had to see the best incarnations of ‘Shinobi’. After taste practically all the domestic ports of the recreational (special kudos for the crazy version of Master System), I had the opportunity to immerse myself in the magnificent ‘Shinobi’ for Mega Drive: ‘Shinobi II’ and ‘Shadow Dancer’. Absolute 2D wonders that multiplied the possibilities of the original recreational. Ninja avalanche. I was never too interested in the lazy 3D adventures of the ‘Shinobi’ franchise in PlayStation 2 or portable, but his spirit I think they picked up and amplified the ‘Ninja Gaiden’ in 3D, especially the first two, under the direction of Tomonobu Itagaki: Brutal and ruthless, of the most difficult and satisfactory games in history. Laugh from the ‘souls’. I have always been excited about the original trilogy of NES, a kind of accelerated and insane version of the ‘Shinobi’ themselves, and even the original arcade ‘Shadow Warriors’, but in my diet ninja the thing has always worked like this: in 2D,’ Shinobi ‘; In 3D, ‘Ninja Gaiden’. And between them, Cannon’s films. The return of the Ninja. The point is that, riding the nostalgic fever that ravages the entertainment industry, both franchises have allowed themselves to return with new versions and sequelae that we can enjoy in the coming months. On the one hand, we have a new sequel to the main saga of Ninja Gaiden, A fourth installment (Perhaps the project that interests the least, despite the fact that the participation of Plantinum Games always attracts attention); ‘Ninja Gaiden: Ragebound‘, on the other hand, it is a 2D and pixelated reformulation at the hands of the’ Blasphemous’ team, and which seems to guarantee a deep and demanding game; And finally, ‘Ninja Gaiden II Black‘, a total and already available remake of the original 360 game and demonstrates why we continue to contemplate it as a masterpiece. The art of revenge. But it is that ‘Shinobi’ also returns with ‘SHINOBI: Art of Vengeance‘, And as’ Ragebound ‘, with a team of bells expert in retro mechanics behind: Lizardcube, responsible for the superb and recent’Streets of Rage 4‘. It will arrive in August and in addition to a mechanic that pays tribute to the 16 -bit originals, we have an absolutely magnificent graphic finish, which honors not only the first games, but also the anime and the European comic. Ninjas for a resurrection. Here you are not going to see us launch alive to the eternal cyclical returns of the industry and their retail constant of success franchises. But ‘Shinobi’ and ‘Ninja Gaiden’ seem to me differently: a taste is seen in these new versions that goes beyond the exploitation of nostalgic corpses. In addition, neither of the two franchises has abandoned certain principles (demanding, violent and visually very polished games), which gives them at least the benefit of the doubt: until now, after all, they have not disappointed us. Header | SEGA In Xataka | You do not need Windows to play ‘doom’: someone has managed to work on the bios of a PC

You will ask and the AI ​​will already decide how it answers you

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Sam Altman broken down a few hours ago Future OpenAi plans. The announcement seems to simplify the company’s route map, but also unifies its proposals and makes Chatgpt behavior in the future. A GPT-5 to master them all. In front of a GPT-4.5 that apparently will be somewhat decaffeinated, Altman spoke of the future GPT-5which will be rather a “metamodel” that brings together several capacities and that will be adjusted to our needs. “It will incorporate voice, Canvas, Search, Deep Research and more,” Altman explained, thus combining the different services and options that are now partially scattered. You ask, I will decide what to use to answer. The OpenAi CEO clarified that “a priority objective for us is to unify our models creating systems that can use all the tools, know when you have to think a while or not, and that they are generally useful for a wide range of tasks.” Or what is the same: you will use GPT-5, and he will decide what kind of capacity he fits better to give you the best answer without having to be choosing Between the myriad options that now complicate a bit the use of OpenAi services. “Free” if you use little. Altman explained that users of the free version of ChatgPT will be unlimited to GPT-5 in their “standard intelligence configuration”, or what is the same, with their basic mode. That will be enough for many users, but it is important to highlight that the “free” probably needs those quotes. It does not seem unreasonable to think that this chatgpt will end up showing advertising as part of the answers. It is what has worked for Google for 25 years, but the question is if OpenAi will take advantage of that option properly. If you want the best of GPT-5, you will have to pay. Altman’s message concluded that those who pay chatgpt plus or pro will obtain a higher level of intelligence from GPT-5. Here the strategy seems evident, which follows the line of what we had already seen: if you want the best performance, it will be to pay. The Subscription of 200 dollars/month It can be in fact Only the beginning of a price climb that OpenAi needs to face for a simple reason: be profitable. OpenAi needs income. The company already indicated its profitability estimates months ago. Will continue to burn and lose money as if there were no tomorrow, but they think they will get have benefits for the first time in 2029. Payment plans and the subscription model will undoubtedly focus, but as we say Advertising seems inevitable It is also relevant in the free version of Chatgpt that will be the most used. And the agents, what? Curiously Altman did not include in his speech No mention to Operator, his AI agent. Will it be part of the GPT-5 capabilities set, or will it remain a separate service? Openai may prefer to design that independent platform here, but what is clear is that if IA agents manage to function properly, they are one of the great hopes to convince users to pay for using them. Image | Affezshaw71 With Midjourney In Xataka | Sam Altman admits to having been wrong with his vision of the Open Source. And all thanks to Deepseek

How is this artificial intelligence free

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Let’s explain How to create videos with Adobe Fireflyone of the many artificial intelligence tools that allow you to create images and videos from text. You just have to describe what you want to see, and in a few seconds you will get the results. We are going to start explaining how videos are generated with this tool, telling you the step by step and The options you have available To configure it. And then, we will talk about the price and limits of the free version of the service. Free AI videos with Firefly Adoble The first thing you have to do is enter the official website of Adoble Firefly. For this, go to the link of Firefly.adobe.com. In it you can register with a free account and use some options without paying. You will go to the main screen of Firefly. In it, to the left of the writing field clicks where the option appears Imageand Choose the option of Video. When you have it, in the field of writing writes the Prompt With what you want it to appear in the video and click on the button Trigger. This will take you to the videos generation page, where In a few seconds one will be created with what you have asked. On this screen, on the left you have several options to configure the result, and the right you have the writing field where you can create more videos. In the general video configuration options What are you going to create, you can choose many things. You can choose the type of plane for the size of your shot, and also the angle of the camera in the video. In addition, below you have options to choose the type of movement. How many videos can you create free Unfortunately, You can only create two free videos With Adobe Firefly. On the company’s website, the amount of credits that are given without paying is not specified, it only says that they are limited. But in our tests we have only been able to make two videos before we save the message of going to the payment version. Therefore, if you like the results and want to use this tool recurrently, you will have to subscribe to one of the free plans. The Standard Plan has a price of 11.17 euros per month, and gives you about 2000 credits to make 20 videos of 5 second monthly. The Pro Plan is priced at 33.54 euros per month, and allows you to create 70 videos of 5 seconds per month. In Xataka Basics | Artificial Intelligence on your PC: The best free tools to install models of AI as Deepseek, call, mistral, gemma and more

A video taken by Rover Curiosity exposes its secrets

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The Curiosity Rover He has been unraveling secrets of the surface of Mars. But it has not been fixed On the ground this timebut in heaven. Strange clouds. NASA has published this week A hypnotic recording taken on January 17 with the Mastcam Chamber of Rover Curiosity during the Sun number 4,426 of the mission. What we see are bright and bright clouds that move gently through the sky of Mars. However, they are not clouds like those of the earth. They are nightly clouds dyed of reddish and greenish tones that aroused the interest of scientists since the first time the Martian robot looked at the sky. What his color tells us. As on Earth, this type of clouds is called “noctilucent” because they shine during twilight, the transition from day to night, thanks to the light dispersed by the west sun. The difference is that, on Mars, these clouds can be composed of water or carbon dioxide ice. The iridescent clouds, whose colored flashes remind of the naches, are specifically those that are formed from the carbon dioxide ice, which condenses at high altitudes, between 60 and 80 kilometers on the Martian floor. A team from the Institute of Space Sciences of Boulder, in the United States, He analyzed thoroughly from Curiosity images In a recent study. What their movements tell us. These clouds are not only different from the color, but also the shape and height to which they move. While carbon dioxide formations rise and produce colorful flashes, water ice are white feathers that move to lower altitudes, around 50 kilometers, and dissipate when they heat up as they approach the surface . Studying the size and growth of cloud particles helps astronomers understand how planet. The incombustible curiosity. The observations of the Curiosity Rover have been key to understanding the physics of the Martian atmosphere. The images were obtained using one of the two Mastcam color modules, specifically the 34 mm camera, although it currently has the partially blocked filter wheel. Even in years, Curiosity continues to obtain valuable data and continues its journey towards new areas of interest, such as channels and craters that could hide clues about Mars. But when he looks at heaven he also opens a window to better understand atmospheric dynamics and the climate of the red planet. Image | NASA-JPL In Xataka | All DNA bases and 14 of 20 amino acids: NASA has found molecules linked to life in Bennu samples

Honda and Nissan have broken negotiations for their merger. Now another buyer appears on the horizon: the iPhone manufacturer

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Both companies believe that the most appropriate is to cease negotiations With these words, Honda and Nissan have confirmed that they have not reached an agreement and that, therefore, they put an end to their negotiations to add forces. What in March 2024 was exposed as a collaboration agreementat the end of the year was taking fusion form. Until, finally, there were clear that Honda would buy an important part of Nissan. Although there has been talk of Japanese government pressures to force the merger between both companies and try to get Nissan out of a financial hole that points to 9,000 layoffsthe truth is that Honda does not seem completely willing to merge from equal to equal. In recent days, the clearest option seemed to buy Honda of the totality or an important part of Nissan for turn it into a kind of subsidiarysomething that has ended up breaking negotiations. Nissan is now in a complicated situation but has preferred to maintain some independence in its future development. At the moment, it has to face the thousands of dismissals mentioned above but that will be nothing more than the confirmation that the company will fulfill its reduction in production by 20%. They are demanding but mandatory measures now that the profits of profits for the fiscal year that ends soon in Japan 70% have been adjusted compared to the original forecasts. At the moment, companies have announced that they are still open to collaborations for the development of potential future products although there is nothing written about this. Both companies face a future challenge with the electric car. Beyond Japan, the United States aims to be its strongest market but Nissan has fallen hard in the countrywhile putting Great efforts to jump into the electric car in the medium term. In Europe, where the road to the electric car has been paving from the political spheres, Nor has he received the expected support. To all of the above you have to add a context that has further complicated things. In Europe the idea begins to slide They will delay pressure measures to manufacturers to jump into the electric car. In the United States, Donald Trump is determined to end the promotion of this technology that Joe Biden had promoted with large tax incentives. Steel and aluminum tariffs They can be the icing to make the product more expensive and hinder its economic viability. In all this jaleo, a new player appears on the horizon. Foxconn and the car, the eternal desired Since the economic difficulties that Nissan is going through, Foxconn has been seen, he would see that he would be interested in buying an important part of the company and starting to manufacture its vehicles. The Taiwanese company is known for the production of iPhone But he has long since assured that his experience producing all kinds of technological devices may be sufficient to produce your own vehicles. Intentions are clear for years: produce platforms with all the integrated hardware necessary to make each manufacturer contributing its distinctive point with the software. To assert its position, Foxconn has been insisting that this way of working is perfect for launching electric cars at a low price. In December 2022Liu Young-Way, his CEO, said that the company’s strategy went to reach between 40 and 50% of world car production. The first milestone was marked by 2025 when they aspired to produce 5% world vehicles. Obviously, this will not happen but aware of the difficulties Nissan has, Foxconn has been interested in at least, with the shareholding that Renault keeps in the Japanese company as a consequence of the alliance, Woven under the mandate of Carlos Ghosnand its subsequent agreements that have been diluting participation of the French. With the negotiations between Honda and Nissan, foxconn again gained strength after Nissan will confirm last week which was open to new collaborations, including that of the Taiwanese company. Since then, the Rumors They have been taking strength although their managers have been elusive. In his last statements, Foxconn has made it clear that his true intention with Nissan would be framed within a collaboration and not of the purchase from your shareholders. These statements, of course, came before the publication of the cessation of negotiations between Honda and Nissan. Photo | Sling In Xataka | Nissan pointed to the electric car as a future plan. It will fire 9,000 employees and prove Toyota

In an unexpected turn of events, Apple TV+ has reached Android. It is a necessary movement

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In an unexpected turn of events, Apple TV has officially landed on Android. Since its launch in 2021, the platform had been exclusive to Apple and, although we paid the subscription, it was only possible to reproduce the contents on Apple devices. There was only one exception: Google TV. As of today, Apple TV is available on Google Play Store, so you can download on Android devices (tablets and mobile phones). Thus, it will be possible to subscribe to the Apple TV+ service from these devices. Apple needed this movement, a lot. Available in Play Store. Apple TV in Play Store, see to believe. The app can be downloaded for free, allowing APPLE TV+subscription. It is available for all devices with Android 10 or higher, and has practically the same basic functions of the app that we find on Apple devices. The main difference is that, in Apple TV for Android, purchases or rentals that we have active through iTunes Store will not be shown. This simplifies the design of the app, optimized for tablets and mobiles. Apple needs scale, no exclusivity. Apple likes that its products are within its ecosystem but, like every company, it needs its products to generate money. Apple TV+ has been facing a few storms and temporary for years, and increasing the number of users seems essential to clean up the situation. 1,000 million a yearthis is the figure that Apple was willing to spend on films that wanted to take cinemas, Like Napoleon. Failures like ‘Argylle’ Nor did they help, an ambitious comedy blockbuster who failed to reap hubble successes. Apple TV remains a very minority platform, to the point of having less viewed a month than Netflix in one day. The translation? Production cuts, Price increases of subscriptions, and Little optimistic numbers. Bad times for streaming. The streaming economy It is broken. The current race is to maintain a audience without this platform migration, and bring Apple TV to Android is precisely Apple’s plan for users to start migrating from other platforms. Shown that The price increase is not as harmful as it could be thoughtthis movement in search of the mass public is the logical and necessary for Apple. Moment of aiming the date and starting counting until next year, to check whether or not the strategy has felt. Image | Xataka In Xataka | How to convert your normal TV to a smarttv: guide with what you need, main devices and how to choose the best for you

New reports of incidents that arrive for mobile and Android Auto

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Let’s explain New incident reports They are added to Google Maps options. The application has this system to be able to notify other drivers when you are of some danger on the road or mobile radars, and now new options will be added. These are news that have already begun to reach some users, although possibly You have to wait several days or a few weeks To reach all users, since they possibly implement progressively. Even so, it is convenient to meet them for the moment in which each one of us is activated. New climatic reports for Google Maps When you press the option to add a new incidence report, in addition to radar classics, retentions and so on, you will also have a series of New climate -related reports. With them you can notify other drivers that you have found these incidents. These are the new notifications that you will be able to find: Flooded road Low visibility Road with snow without withdrawal These three notifications They will appear with the yellow iconand join others already existing such as works, cut lane, damaged vehicle or object on the road. Remember that you have an icon to add incidents that appears on the side of the screen when you are sailing. In Xataka Basics | 61 European alternatives to Google, X, Gmail, Chrome, Maps, Dropbox, Google Drive, WhatsApp and other popular services

An outlet with mobiles, teles and more at half price

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The English Court is one of those stores where customer satisfaction is the first. They established the motto of “If you are not satisfied, we return your money”, So they became pioneers in the returns. But do you know where those products that we return in the department store chain will stop? Well, to a Gigantic Outlet Online of reconditioned products. These are some of the best chollos we have found. Xiaomi 13 Pro 5g by 670.65 euros: With 512 GB and camera signed by Leica. Realme 12 Pro 5g by 262.65 euros: With Android 14 and 6.7 -inch screen. Smart TV Philips 50pus8818/12 by 339.15 euros: 50 inches and ambilight lighting system. Sound bar Samsung 2023 HW-Q600C by 211.65 euros: with 360 w of power and dolby atmos. Clock Garmin Forerunner 55 by 169.90 euros: With 1.04 inches and long -lasting battery Xiaomi 13 Pro 5g The official price of this Xiaomi Top Mobile It is 1399.90 euros, but in the Outlet of El Corte Inglés, you can get reconditioned (of degree a) for 670.65 euros in white. He Xiaomi 13 Pro 5g that you can get at this price is the 12 GB model of RAM and 512 GB of international storageeither. It comes with a premium photographic system signed by Leica and made up of a triple 50+50+50 MP camera. Its screen is 6.73 inches QLED and admits fast charging at 120 W. Xiaomi 13 Pro 5g 12+512 GB * Some price may have changed from the last review Realme 12 Pro 5g Another of the mobiles that is worth buying at the reconditioned outlet of El Corte Inglés is this real 12 Pro 5G. Its usual price is 449.90 euros but, at the moment, you can get it (in beige color), with a 41% discountby 262.65 euros. He Realme 12 Pro 5g It has a 6.7 -inch AMOLED screen. Mounted the Qualcomm Snapdragon 6 Gen 1 processor, accompanied by a 12 GB RAM and 256 GB of internal storage. Comes with Android 14 and their speakers are compatible with Dolby Atmos. Realme 12 Pro 5g 12 GB + 256 GB * Some price may have changed from the last review Philips 50pus8818/12 If you are thinking about renew your old TV, this Philips Smart TV with Ambilightthe 50pus8818/12 model is another of the chollos to consider in the Outlet of El Corte Inglés. Its usual price is 799 euros, but now you can take it for 339.15 euros. This TV, belonging to the Philips The One series, sets a 50 -inch LED panel and offers 4K resolution, in addition to having the Ambilight lighting system. It is compatible with Dolby Vision & Atmos and has 120 Hz soda rate. The operating system that comes is Google TV. Philips – TV LED 126cm (50 ‘) Philips 50pus8818/12 UHD 4K * Some price may have changed from the last review Samsung 2023 HW-Q600C sound bar For those who enjoy home cinema, a sound bar is the best accessory for your TV. Now, at the El Corte Inglés outlet, you can take this Samsung 2023 HW-Q600C that usually costs 499 euros, but now you can take it with a 57% discountby 211.65 euros. This sound bar Samsung firm is 3.1.2 channels. Offers a power of 360 w and is compatible with Dolby Atmos and DTS: X. In addition, thanks to artificial intelligence you can enjoy smart sound and also has a Pro game mode. Samsung 2023 HW-Q600C sound bar * Some price may have changed from the last review Garmin Forerunner 55 clock If you like to practice sports and want to monitor your careers and training, this Garmin Forerunner 55 It is a good sports clock to take into account. Now, in the El Corte Inglés outlet it is cheaper, since you can buy it for 169.90 euros. This GPS sports clock Garmin Forerunner 55 has a battery that offers up to two weeks of autonomyin addition to integrating numerous sensors to monitor your activity. Its screen is 1.04 inches and visible in sunlight. It comes with numerous pre -installed physical activity profiles. Garmin – Smartwatch Forerunner 55 Garmin (released reconditioning). * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Webedia, Philips, Realme, Xiaomi, Garmin and Samsung In Xataka | The best aspiring robot for less than 300 euros: purchase and comparative guide In Xataka | The five best Bluetooth speakers to take your music everywhere this summer

“China has been in the electric car for ten years”

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Year 2017, Ford announces that it will invest 4.5 billion dollars to completely transform the brand. The year and Mark Fields have just begun, then CEO of the company, confirmed that they would invest in electric cars and completely autonomous driving. In five years would launch 13 more or less electrified models And in 2021 they would have a completely autonomous car in the market. Just a few months later, Tesla’s price (then raising the launch of Tesla Model 3) surpassed Ford. Undoubtedly, the strength of Elon Musk’s had pressed a company with more than a hundred years behind him and responsible for launching the First big mass car in their country to invest strongly in a completely foreign technology for them. We are in 2025, Ford has launched the market Ford Mustang Mach-Ehe Ford F-150 Lightning (an electric pick-up) in the United States and, recently, the Ford Explorer and the Ford Capricars that are actually different bodies of the same vehicle. With fewer spotlights, the Electric Ford Puma. In addition, they have decided leave the company in two in what they have called Ford Model E (electric and software) and Ford Blue (combustion). The idea is to function as a rocker and that the weight that now falls to Ford Blue is balanced until falling on the side of Model E in a transfer of powers of combustion to the electric. All that strategy, however, does not go through a good time. Jim Farley is now the Ford CEO and has strong opinions about the moment the company is living. Burning 2,000 million dollars It is the cost to be paid for a strategy that is not working. In the last presentation of results, Farley has confirmed that the company provides a decrease in the expected benefits of 2,000 million dollars. Collect in Bloomberg that in 2025 do not expect benefits (before tax) above 8,500 million dollars and that could be below 8,000 million dollars, far from the 10.200 million dollars collected in this item in 2024. Since last summer , the company’s actions have suffered a hard adjustment, losing its value more than 35%, as a consequence of the bad expectations collected with each new report. Ford has to face a market, that of the electric car, where the margins of benefits are scarce or have vanished given the sales volumes with which these companies work. But, in addition, its CEO ensures that the cars they like in the United States are the opposite of what an electric car should be. They are clients who “have very demanding cases for an electric vehicle. They tow, drive out of the road, make long road trips. These vehicles have worse aerodynamics and are very heavy, which means Very large and expensive batteries“, Farley says that It is not the first time which points to large vehicles are a problem for electrical technology. In fact, this approach is those that have cost 1.9 billion euros to the company. In full fever from the gigantic electric car, Ford launched a seven -seater electric explorer. The car should fight with the great American SUVs from electrical technology. Last summer of 2024, Ford confirmed that he canceled that development and that he would not launch the car to the market because there was no demand. Since then, the company’s CEO ensures that this type of cars need gigantic batteries, very expensive to produce and more complicated to make profitable. That is why the intention is to sell the smallest possible electric cars. The problem is that the company itself has decided to start the house for cars such as the Ford Mustang Mach-E or the Ford F-150 Lightning. Rest in peace the Ford Electric Explorer of seven seats. The other alternative is directly Learn from China. The Asian country has managed to position itself as the most leading country in this technology and, in fact, Farley himself has been the first to praise his way of working and in Confirm that Ford is shining His cars to understand how they got their competitive advantage. In words a The New York TimesFarley said that China is 10 years ahead in the manufacture of batteries which gives them a strategically more advanced position and, therefore, do not have to face the enormous economic difficulties facing companies such as yours. To this Chinese competition, American car manufacturers have now to face a possible commercial war that could seriously increase their products. The Ford Mustang Mach-E, for example, is also manufactured in Mexico and must be taken into account that Steel and aluminum tariffs They will also end up uploading the final price of the product. Regulatory changes that have not been contemplated in the last presentation of results. Ford’s hopes are put in BlueOval Citya huge factory that has cost 5,600 Millions of dollarsdesigned in 2021 and subsequently projected under the umbrella of the Inflation reduction law by Joe Biden. A program that, now, is in the air with the arrival of Donald Trump to power. With that program they hope to produce batteries at lower cost in the coming years. However, Farley is clear: in China they have been in China to the United States and, at the moment, there is no American company that can match in benefits and load time the batteries of Catl. Photo | Ford In Xataka | Ford is clear that the future of the European car is electric. And also that you will say goodbye to 4,000 employees for it

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