Saudi Arabia has insisted on connecting its two seas by train. And to achieve this it has been placed in the hands of a Spanish company

Saudi Arabia has launched one of the most ambitious railway projects in the Middle East: the “Landbridge” or “Land Bridge”, a $7 billion high-speed network that will connect the Red Sea to the Persian Gulf. The infrastructure will link Jeddah to Dammam via Riyadh, covering nearly 1,500 kilometers with the aim of completely transforming transport and commerce in the Arabian Peninsula. A strategic corridor for goods and passengers. The project will reduce travel time between Riyadh and Jeddah from around 12 hours by car to less than 4 hours by train. But the goal is for the project to go beyond just transporting passengers, as it is also designed to turn the kingdom into a key logistics hub in the region, connecting large industrial ports such as King Abdullah Port and Yanbu with urban centers and airports. According to Saudi authoritiesthe Landbridge could generate savings of $4.2 billion annually in transportation costs and create up to 200,000 jobs in related sectors. Vision 2030. This megaproject is a centerpiece of Vision 2030the strategic plan with which Saudi Arabia seeks to diversify its economy and reduce its dependence on oil. The Saudi Railways (SAR) company intends to expand the country’s railway network from the current 5,300 kilometers up to more than 8,000. As part of this modernization, SAR has ordered 15 new trains capable of reaching speeds of up to 200 kilometers per hour and even hydrogen-powered models. Spanish participation in the project. The Landbridge is being developed by the Saudi China Landbridge Consortium, a partnership between Saudi Arabia Railways and China Civil Engineering Construction Company, with local support from Al-Ayuni Contracting. Between the international companies involved The Spanish company Sener stands out, which was selected in December 2023 along with Hill International (USA) and Italferr (Italy) to provide project management services. Firms such as Systra, Thales, WSP and other specialized consulting firms also participate. A project with a long history and new Chinese momentum. Although the Landbridge It was initially announced in 2004 and paused in 2010, gained new momentum after the visit of Chinese President Xi Jinping in 2022, when both countries committed to accelerate its execution. Chinese investment in Saudi Arabia has grown significantly: in 2024, the stock of direct investment reached 8.2 billion dollarsup 29% from 2023. China has become the largest source of greenfield investment in the kingdom, with commitments worth $16.8 billion in energy, manufacturing and logistics. Railway enthusiasm. Only in the second quarter of 2025, more than 2.6 million passengers They used Saudi trains, according to Okaz media. After the completion of the Landbridge, Saudi Arabia will have made a qualitative leap in its railway network and logistics capacity, so it remains to be seen how the process ends up developing and if it really ends up being a ‘miracle of the desert’. Cover image | Maximilian Dörrbecker (Chumwa), Railway Supply In Xataka | In 2018 it was a countryside on the outskirts of Chongqing. In 2025 it will be the largest train station in the world

It is the canary in the mine of the theater crisis

The Spanish box office is in crisis. However, we pack the theaters to see re-releases of classics. Is one of the many contradictions that populate the current theaters, an industry on the tightrope during this season. The re-release of ‘Back to the Future’, if it succeeds at the box office (which it will) will serve to corroborate a series of possible solutions to this seemingly hopeless situation. And without the need for a Delorean. ‘Back to the Future’ returns. The film directed and co-written by Robert Zemeckis and produced by Steven Spielberg in 1985 returns to theaters around the world for its 40th anniversary. Marty McFly’s journeys through the (apparently) happy fifties to get his parents to fall in love so he can be conceived retain the same charm as the day it premiered. For this reason, starting October 31, Universal is re-releasing the classic in theaters throughout Spain, which will allow more than one generation of viewers to discover it on the big screen. Why we still like it. First of all, It’s still a perfect adventure: Its alchemical mix of comedy and science fiction is absolutely canonical and has a script taken care of down to the smallest detail, full of nuances that, even after having been revised dozens of times, continue to provide surprises to the viewer. And above all, it is not a film that the film industry has worn out: after the original trilogy, which works compactly as a single narrative, there have been no sequels (more or less) no remakes (nor will there be any as long as their original managers can prevent it). Unlike most hits of the eighties, ‘Back to the Future’ remains untouched in a bubble that, significantly, prevents it from aging. The situation. This re-release arrives in a crisis situation at the Spanish box office. The domination of streaming has led us to a peculiar and paradoxical panorama: we watch more movies than ever, we go to the movies less than ever. According to the Statistical Yearbook According to the SGAE, 60.7% of the Spanish population watches at least one movie a week, while a significant 15% watch it daily. Howeverand here comes the dark side of the issue, in 2024 attendance fell 5% compared to 2023, with 71 million viewers and 477 million euros in income, 2.2% less than the previous year, stagnating at pre-pandemic figures. The platforms have transformed traditional habitsoffering the possibility of watching movies and series on multiple devices (TV, computer, mobile), at any time and place, apart from being much more economical. We need events. These are signs that point to a “crisis of spaces”: people do not want to stop watching movies, but rather turn a visit to the cinema into something special. That is why re-releases of classics and the return to the big screen of all kinds of hits from the past work so well. For example, this past summer we had the 50th anniversary re-release of ‘Shark‘, a film that worked wonderfully at the US box office and also in Spanish. The beautiful nostalgia. Obviously, no matter how much you have managed to escape from fashions and trends of the mainstream of Hollywood and not giving in to sequels or remakes, the re-release of ‘Back to the Future’ is the result of another of the trends that mark the agenda of international cinema: nostalgia. It is thanks to her that these cinema re-releases are working just as well or even better than conventional releases: in 2022 we had the 50th anniversary of ‘The Godfather’in 2018 a restored version of ‘2001: A Space Odyssey’, the classic installments of ‘Star Wars’ return again and again to theaters, in the same way that ‘Harry Potter’ or ‘The Lord of the Rings’ do… Good proof that venues need to find new formulas. And perhaps turning to classics and revivals is one that also needs to be reviewed before it, like the rest of the box office, ends up singed. In Xataka | The remake of ‘Agárralo como puede’ has performed very well at the box office. Excellent news for an almost dead genre: comedy

science believes it has an explanation

Walking down the street and seeing someone walking with their eyes downward can make us instantly think that something is happening to that person emotionally, such as being sad. But the reality is that walking down has many meanings and that have been proven through sciencewhich go far beyond the field of psychology and makes us rethink the thoughts we have when we see someone in this situation. The body language. One of the letters of introduction we have to the world is undoubtedly the gestures we make. It is not the same to be with them all the time. crossed arms which may indicate a more closed attitudeto be much more open in front of another person. And the look is another fundamental letter of introduction that we can understand perfectly. What psychology says. The most widespread interpretation of looking down while walking is attributed to the insecurity, shyness, sadness or low self-esteem. It is a fact that avoiding eye contact can seem evasive and, in a society like ours, is often considered a sign of vulnerability or emotional processing. This is something that has been collected in different studies focused on non-verbal communication where they reinforce this idea: the hunched posture, the gaze towards the ground and the absence of eye contact can indicate internal states such as introspection, emotional stress or the need for protection from the environment. However, the field of psychology warns that this overly simple or ‘generalist’ interpretation is inaccurate. To understand it we can go to other cultures such as the Japanese, where looking at the ground is a sign of respect or modesty, or can even be interpreted as a form of concentration or reflection. In this way, the social context, personality and frequency of the gesture make the difference between a ‘good clinical indication’ and perfectly normal behavior. Neuroscience. But beyond psychology, Neuroscience also has a lot to say in this field to thoroughly study why, in many situations, looking down is a very useful strategy. Studies published in journals such as Nature demonstrate That directing your gaze toward the ground helps adjust your balance and reduces the risk of tripping. Within these studies, brain activity and movement patterns have been specifically measured in people walking in different environments. And the conclusion is quite clear: looking down provides the brain with critical information about the terrain and allows you to adjust your step, especially if there are obstacles or the ground is uneven. In this way, if you go in the middle of the field for example, the normal thing is to look down to avoid tripping or ending up on the ground. The same occurs with a work published in 2021 that observed that this position improves stability in older people and also when the cognitive load increases, for example, when we are distracted. Thus, far from being just an emotional symptom, it is also a rational and functional response. facing physical and mental challenges. Mental health. Should every gesture of looking at the ground worry us? The clinical literature clarifies: if the gesture appears in isolation, it does not imply problems. But if it is combined with other signs such as social isolation, apathy or mood changes, it can be part of a picture of depression, anxiety or stress. The problem is that a simple look down the street is not enough to know this, but you must know that person much more. But the evidence is quite clear in this sense: ​there is a relationship between emotions and posture, but it is never a single indicator. Beyond the myth. In this way, every time we see a person with their gaze downcast, we don’t always have to think about the most negative thing, but we don’t always have to think about the most positive thing either. The reality is that if we are walking down a street Looking at the ground serves to avoid obstacles, process information while walking or adopt multitasking strategies (or even if you are lucky to find a ticket). Images | Caspar Rae In Xataka | The psychology of doomscrolling: the trap our brain is programmed to fall into again and again

Your VPN comes with three extra months and does not reach 2 euros

Nowadays, we all spend many hours of the day on the Internet. Obviously, nothing has to happen to us, but it is undeniable that it also Cyber ​​attacks are becoming more common or the presence of certain spyware. Among all the tools that we can use to protect ourselves while browsing the Internet, one of the most useful and effective is a VPN. If we are looking for an economical and quality one, Surfshark offers for Black Friday may interest us: we can get one of your plans from 1.99 euros per month. Surfshark Starter Subscription – monthly The price could vary. We earn commission from these links Surfshark is not only a VPN: it has antivirus and many more tools A VPN is one of those tools that is always good to have installed on your PC or mobile. It is true that there are free options that can get us out of trouble, but the reality is that they are not recommended at all. for two very specific reasons: they are usually slower and, above all, They are not as safe as they promise. That is exactly why it is so interesting to have a paid one like Surfshark, which in addition to working great, will allow us to level up our Internet security. So what does Surfshark Black Friday offer? The best thing about this promotion, available until the first days of December, is that put all your plans on offer. The cheapest plan of all is called Surfshark Starter and its 24-month subscription costs 1.99 euros per month. It includes two tools (VPN and Alternative ID), it can help us prevent Spam and it also comes with three extra months. What do we want to have even more tools? So perhaps it is more interesting that we jump to Surfshark One. This subscription, whose 24-month plan is priced at 2.19 euros per month right now, includes everything that the Starter plan has, but it goes much further (also including 3 extra months, of course). This is all it brings: VPN. Antivirus. Real-time alerts on email breaches, credit card and ID data theft. Private search tools. Personal data security reports. Webcam protection. Anti-spyware and malware protection. Surfshark One Subscription – monthly The price could vary. We earn commission from these links Finally, we have the latest of this company’s plans: Surfshark One+. This, in essence, is an improved version of the previous one. It includes exactly the same thing to which we must add Incogni, a solution designed to eliminate our data from databases. Its price for the 24-month plan is 4.19 euros per month and, as with the previous ones, it also comes with 3 extra months. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | surfshark In Xataka | Why it is dangerous to connect to public Wi-Fi and what you should do to protect yourself In Xataka | The best solutions to protect your data and your company’s IT equipment

They have wallpapered an entire neighborhood in Huelva against the gorillas. The posters are signed by “an angry neighbor”

Neighbors of the Huelva neighborhood of Nuevo Molino have stood up to the ‘gorrillas’ with a poster campaign throughout the area with a warning: “This street is not an ORA zone. Parking here is free.” Residents claim that this illegal practice is becoming unsustainable in the area, which has led one angry neighbor to post signs freely, according to inform the newspaper Huelva24. A spontaneous protest. A few days ago, during the night of Thursday, October 23, several residents of the Punta Umbría street area went out to put up posters on the busiest streets in the neighborhood, according to point the middle. The messages appeared next to the Quirón Hospital, sports areas, shops and residential portals. Signed by “an angry neighbor”, the notices include direct phrases such as “Don’t be charged when you leave your vehicle”, aimed at both drivers and those who carry out this activity. Some of the signs were also placed directly on the windshields of parked vehicles. What the neighborhood says. Although the initiative has not come directly from the Costa de la Luz Neighborhood Association, from the collective recognize that discontent is widespread. The association has echoed the “popular clamor” that exists in the neighborhood through its social networks, according to point the middle, where residents have shown their support for the protest and demand urgent solutions. The diary inform Furthermore, the matter was already discussed at the last neighborhood assembly, where numerous residents expressed their concern about a problem that they consider entrenched. why now. Although this is a problem that neighbors have been reporting for years, the situation has worsened in recent months. According to residents, the presence of gorillas has intensified especially at the entrances to the park and around the hospital, generating “continuous discussions and fights” that have created a climate of tension in the neighborhood. Neighbors point out that the most affected areas coincide with areas of high influx of people: around the hospital, the sports facilities and the commercial areas of Nuevo Molino. What they denounce. The residents describe the activity as “a form of pressure and coercion towards drivers”, according to they collect the texts of the posters. They report that many users give in to payment for fear of reprisals or simply to avoid conflicts. On the signs, residents remind that parking on the streets of the neighborhood is free and is not subject to any type of time regulation or mandatory payment. What they ask for. The neighbors they claim “real solutions” to the Huelva City Council and the Government Subdelegation. Specifically, they demand a greater police presence in the affected areas and the implementation of specific social measures aimed at people who practice this practice, to “be able to live cordially.” The neighborhood association does not rule out promoting other actions or proposals immediately if the situation persists without an institutional response. Cover image | Huelva24 In Xataka | “It’s plastic, greetings”: Madrid Metro has spent millions on advanced machines to cover them like shacks

They used dark patterns to make users pay more

At the end of last year Microsoft made a risky move: integrate Copilot within Microsoft 365 and raise the price of the subscription without the option to deactivate it. What we saw at the time as a desperate attempt to attract more users for Copilot has ended up in court. Australia has sued them for allegedly deceiving 2.7 million users. what has happened. They count in Reuters that the Australian Competition and Consumer Commission has sued Microsoft. It maintains that the company misled its users into believing that they had to accept the price increase for Microsoft 365 with Copilot. Microsoft presented the change as something mandatory: either you accept the price increase or you unsubscribe. However, there was a third option that only appeared when you tried to unsubscribe and allowed you to maintain the original plan without Copilot. Imposition. It happened in 2024 in Australia and other Southeast Asian countries. Microsoft 365 subscribers suddenly found that Microsoft had integrated Copilot. Everything was fine except that it wasn’t free. The personal plan had an increase of 45%, while the family plan increased 29%. The problem is that Microsoft did not inform that it was possible to stay with the classic plan (without Copilot). This option only appeared if you tried to unsubscribe, so many users accepted it without knowing that this option existed. Consequences. The Australian commission says that Microsoft violated the consumer protection law and demands “penalties, consumer compensation, injunctions and costs.” The maximum fine you could face is 50 million Australian dollars, which would be triple the profit obtained. If profits cannot be determined, it would be 30% of the turnover during the infringement period. Dark patterns. They are manipulation techniques that websites and apps use so that users end up making decisions that benefit the company behind them. a couple of years ago In Spain, a marketing company was fined for using dark patterns to give up more personal data. We also find it in websites like Ryanair or Booking that bombard us to take out insurance or book that hotel because availability is running out. AI doesn’t pay for itself. Microsoft’s move highlights the problem of the AI ​​industry: the investment is hugebut the return is very small. Subscriptions are a way to make your investment profitable and now are the norm in AI tools, some even cost 200 dollars or more. Microsoft is having a difficult time standing out in an increasingly competitive environment, but its attempt to gain users for Copilot without being transparent has ended up backfiring. Images | Microsoft, Wikipedia In Xataka | AI always wanted us to pay to access its advanced versions. His plan now is for us to pay… For using it a lot

It costs 539 euros and is a 65-inch QLED TV ideal for setting up your home theater

Now that the temperatures have dropped, the movie, sofa and blanket plan is ideal for many during the fall-winter season. If you are thinking of buying a new TV for your home, now at Powerplanet you have this one available at a discount Samsung Q7F QE65Q7FAAU 65 inches. You can buy it for 539 euros. Samsung Q7F QE65Q7FAAU 65″ QLED 4K Ultra HD Smart TV WiFi Black The price could vary. We earn commission from these links An ideal TV to set up your own home theater Belonging to the Q7F familythis TV from the Korean company mounts a 65-inch diagonal QLED panel with a Supreme UHD Dimming LED lighting system. Offers 4K Ultra HD resolution and is compatible with HDR10+ and incorporates Filmmaker Mode. As far as sound is concerned, its speakers offer an RMS power of 20 W, although you can boost the audio with a sound bar. Regarding the operating system under which it works, it is tizen And, in addition, this TV is compatible with the Google Assistant and Alexa voice assistants. Can be mounted on the wall by VESA mount 200×200 and incorporates a wide connectivity section. Specifically, it comes with WiFi 5, Bluetooth 5.3Ethernet port, one USB-A port and three HDMI ports. Some accessories that may interest you for this TV Amazon Fire TV Stick 4K, Streaming device compatible with Wi-Fi 6, Dolby Vision, Dolby Atmos and HDR10+ The price could vary. We earn commission from these links SAMSUNG Sound Bar HW-B400F/ZF The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Samsung In Xataka | To set up a home theater, I am clear about which projector I would choose: it is wireless and has good speakers In Xataka | How to choose the ideal TV size: what manufacturers say vs. what the experts say

Everyone is developing chips that compete with NVIDIA’s. They are in the wrong race

Qualcomm advertisement on Monday that it is working on AI accelerator chips, which means there will be new competition for NVIDIA. The company that dominates the AI ​​hardware landscape is seeing a large group of competitors try to erode that position, but the problem for all of these companies is not the chips, but something else. A CUDA call. what has happened. Qualcomm has announced the AI200 chip, which will begin selling in 2026, and the AI250, which will do so in 2027. Both will be able to work in rack-type systems that have liquid cooling. Qualcomm servers may have up to 72 chips based on the Hexagon NPUs of the company’s Snapdragon SoCs. Inference yes, training no. The company has revealed that its chips focus on inference (the execution of AI models) and not training. Their rack-based systems will have lower operating costs than cloud system providers, Qualcomm says. Each rack consumes 160 kW, a figure comparable to the consumption of some racks based on NVIDIA GPUs. There are no details about the price of these chips, the cards or the racks that will integrate them, nor about how many NPUs can be offered in each rack. What we do know is that Qualcomm’s accelerator cards will support up to 768 GB of memory, more than what NVIDIA or AMD offer in their current models. according to CNBC. Chips for third parties. The other important point is that Qualcomm will sell its AI chips and other components separately, allowing large AI companies to “customize” their own racks based on Qualcomm chips. It is an identical philosophy to the one they have adopted in the world of their mobile SoCs. Investors viewed the news with exceptional optimism, and Qualcomm shares rose 11% in Monday’s session. NVIDIA dominates with an iron fist. In the AI ​​chip segment, the king is NVIDIA. The company is the absolute protagonist of this market and according to CNBC it maintains a 90% market share, which has allowed it to skyrocket its valuation to 4.5 trillion dollars. That dominance could now be threatened by the avalanche of chips that are arriving from various manufacturers. All against NVIDIA. AMD has its excellent Instinct, Google has your TPUsAmazon their TrainiumMicrosoft their Maia and Huawei has your Ascend. All of them make really striking proposals for NVIDIA chips, and little by little these solutions are being integrated into more and more data centers. But the real problem is not in the hardware, but in the software. The great challenge is to defeat CUDA. The de facto standard in the AI ​​industry that developers use It’s CUDAa platform that allows you to take full advantage of the capabilities of NVIDIA chips in the field of artificial intelligence. This hardware+software combination is much more mature than that of its competitors, who have the hardware part resolved (or are on the right track) but do not have a platform comparable to CUDA. AMD has ROCmwhich is especially interesting because it is Open Source, but at the moment its features still do not reach those of CUDA. Reinvent the wheel? CUDA has been on the market for almost two decades, which means that the majority of academic research and pioneering models—such as ImageNet—were written for CUDA. It is not a language, it is a vast collection of libraries, optimized frameworks (like cuDNN), debugging tools and a huge community. Developing a competitor is basically like reinventing the wheel, and migrations are expensive and companies and startups will not have an easy time assuming it. China is also in the fight. And of course, if there is another great protagonist in this race, it is China. The Asian giant, previously dependent on NVIDIA, is seeking to get rid of this manufacturer, and along with the development of advanced AI chips they are also trying to have its own AI software to surpass CUDA. In Xataka | AI is the best thing happening to nuclear fusion. The construction of ITER is already accelerating

Follow the presentation of OPPO’s new high-end products live

Today we have an important appointment with OPPO. The Chinese firm is back on track and has scheduled us in Barcelona for the launch of its new Find X9 series. They are mobile phones that clearly aspire to the podium of mobile photography and, as it could not be otherwise, you will be able to follow the presentation live and direct with us. OPPO conference will take place today, October 28, at 4:00 p.m. Spanish peninsular time and you can follow it with our comments on our YouTube channel. The schedules according to regions are as follows: Spain: 16:00 (15:00 in the Canary Islands). Mexico: 9:00 AM Colombia: 10:00 AM. Venezuela : 11:00 AM. Argentina, Chile: 12:00 PM. Live What we hope to see Unless there are surprises, it is most likely that today’s event will have two main protagonists: the OPPO Find X9 and OPPO Find X9 Pro. The Chinese firm did a very good job with the OPPO Find OPPO has been leaving clues on its networks, such as that the maximum zoom will be 120x (probably digital) and that the OPPO Find X9 Pro will have a 200-megapixel Hasselblad telephoto lens. another tweet It suggests that the battery will also be a cornerstone, since it will exceed 7,000 mAh. Silicon-carbon to power. Image shared by OPPO in X showing the new Find X9 and the Enco X3s 1 Image: OPPO – Click on the photo to see the original post We also see a change in the design, more rectangular than the last generation, and a generous camera module that apparently hides three cameras and not four, as was the case in the OPPO Find X8 Pro, although there seems to be room for a fourth sensor. Surely OPPO has left the zoom in the hands of that huge 200 megapixel sensorbut we will clear up doubts in just a little while. We will also see the differences between both devices, since from the photos they seem really similar. Last but not least, OPPO will present the OPPO Enco X3syour new headphones. These have been optimized by Dynaudio and will offer active noise cancellation, but we don’t know which range they will fit into. We will also have the opportunity to see ColorOS 16its new customization capability that promises, among other things, more fluidity. We will find out today, October 28, at 4:00 p.m., we are waiting for you! Live | Follow the presentation of the OPPO Find X9 Series Images | OPPO

China arrives earlier and better

Just a few days ago, Porsche presented its quarterly results. In the month of Halloween, the numbers were truly terrifying. Hundreds of millions lost, a resounding drop in margins per unit sold and, above all, the feeling that the company is in the middle of a clamp between Europe and China where, in the latter, its toast is being eaten at a devilish rate. The numbers. Loud, if I had to give it a quick qualifier. Let’s review hand in hand with your own numbers: Losses in the last quarter of 967 million euros. Last year it reported 974 million euros in the same quarter. In the first nine months of the year it reported 40 million euros in profit. Last year it reported 4,000 million euros of profit in the same period. The operating margin has completely disappeared. Expected losses at the end of the year of 1.8 billion euros. a clamp. The problem for Porsche is that it has found itself in the middle of a perfect storm. not long ago it seemed like she was ready for that storm. Now everything indicates that is falling on him and he has been caught with a flimsy umbrella and a raincoat that leaks water. Encouraged by its sales in China and a European regulation that has clearly pressed for jumping into the electric car, Porsche put on the table a plan to electrify at a good pace. He porsche taycan was received with a good reception, the Electric Porsche Macan It was to be its first large “mass” electric car and the Porsche Cayenne would delve into the leap to electric. However, the electric Macan has arrived late. At that time, The United States has imposed very high tariffs that have caused a hole in their accounts. The European institutions want to jump to the electric car but customers seem not to want to do it at the pace proposed by politicians and The rich already seem satisfied with the electric cars they bought. The Chinese public has completely changed their focus and now, for them, Luxury is represented by the cars made in China itself.. Looking at the internal market. The paradigm shift in the Chinese market has completely disrupted Porsche’s prospects. Not only in terms of sales, but also in terms of putting a huge brand crisis on the table. For the Chinese, Porsche is no longer synonymous with luxury and the latest technologyit’s just another brand. The company, like many other European brands and the entire Volkswagen Grouphas not known how to adapt to the new reality. The result is that sales in the Asian country have plummeted. Despite the launch of the electric Porsche Macan, in the first nine months of the year, Porsche has sold 26% less than in the same period of 2024. The 32,195 cars sold in China in Q3 of 2025 are very far from the 64,237 cars sold in Q3 2019record year for the company. In the last five years, the drop in sales has been a constant but it has worsened especially in the last two years. China has experienced an explosion of electric vehicles that They are faster and more modern. But, in addition, they put supposed innovations on the market that arrive earlier and better than those presented by the German company. Better and faster. The best example of how China is arriving better and faster is the case of the electric Porsche Macan and Cayenne. The first, as we have said, was delayed for years and that was disastrous in an industry that is advancing at a devilish pace and that, specifically in China, makes cars obsolete in just a few months. To convince the skeptics and eliminate friction with its more classic customers, the Porsche Cayenne has been presented with a wireless charging system and a very digital environment. The problem is that this type of cargo is already offered in China in cars like the Hongqi E-HS9 for years and it hasn’t caught on. On the other hand, ubiquitous screens are no longer surprising, what the public in China is demanding is differential software, extensive integration with services such as the mobile phone and a variety of services that European companies do not seem to understand. The other great incentive is its ultra-fast 400 kW recharge. It must be taken into account that, indeed, in Europe it will be one of the most powerful cars on the market but Porsche is interested in looking at China and there BYD is offering cars with 1,000 kW of power for a fraction of the price. The Zeekr 7X, which is one of Geely’s (owner of Volvo) big bets it will go to 800 kW of power. We already know this. This example of the Zeekr 7X and its 800 kW of ultra-fast charging is just the (pen)latest example. BMW suffered something similar with its Panoramic iDrive. The company announced it in 2023 but will not have mounted it on a street car until the first units of the BMW iX3 hit the streets in the early stages of 2026. When it was first announced, Xiaomi did not have a single car on the street. Today, Your Xiaomi YU7 already has a system very similar to BMW’s big bet. The ability of Chinese firms to adapt to new markets or launch technologies in record time is one of their great assets when it comes to staying ahead of the competition. In fact, we know that from Volkswagen to Toyota have looked for solutions to speed up production times and put their products on the market more quickly and thus be able to compete with an industry that advances at a dizzying pace. We have noticed the consequences of this crazy race to bring more and better cars to the market even in our country. a few months ago we explain in Xataka how companies adapted their cars in record time to European tastes, adapting pre-series units … Read more

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