Month: August 2025

Xiaomi has launched a voice of voice. It is not for mobiles, it is for the war of cars

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Xiaomi was one of the first brands to announce a Voice assistant with ia For its mobile phones, although it is little known because it only works in China. Seven years later, the Asian giant has announced a new model of voice, but this time its approach is not in mobile phones, but in cars and the connected home. MIDASHENGLM-7B. Xiaomi has baptized his new model with this name so unattractive and difficult to remember. It is composed of two key parts: the audio encoder with the dasheng and the decoder of ALIBABA QWEN2.5-OMNI-7B. Combined, the system is able to recognize not only our voice, also environmental sounds, music and background noise. Xiaomi presumes that offers a “first level performance in 22 public benchmarks.” Specifically, he has surpassed OpenAI whisper in nonverbal audio understanding tasks. In the car. Xiaomi has already found 30 applications of its new voice model for different products. Voice control includes the acoustic environment and responds according to the context, for example if there is an unusual sound in the car. They have also thought of a function that helps us improve pronunciation to learn languages while driving and the possibility of “waking” the car with the voice even before we enter the cabin. Its ability to detect anomalous sounds also makes it useful from the point of view of security, both of the car with a more powerful anti -theft mode, and at home through smart speakers. At home. The new model enables the activation of intelligent functions through sounds, such as that the lights are linked when applauding or the air conditioning goes out when we go out the door, without having to ask with the voice. Xiaomi ensures that its system has a very low latency and a large parallel processing capacity, allowing it to function in devices with few resources, such as cameras or speakers, and maintain good performance in environments with many devices connected as a house. Open source. China has chosen the Open-Source side in the AI race And the new Xiaomi voice model follows the line. Midashengglm-7b is open source and operates under Apache 2.0 license, which allows commercial use and free modification. That opens the door to its use by other developers and also in the academic field. In addition, Xiaomi has made public all the data that has been used for model training. The objective is clear: attracting the developer community and that its audio ecosystem becomes standard, strengthening its competitive position. Conversational experience. The automobile industry is taking a turn in which The software is positioned as the differentiating factor number one. It is no longer only if it runs more or how comfortable it is to drive, they are the autonomous driving systems, the interface of its screen and especially voice control. According to This studyvoice attendees with AI will be a standard in cars by 2033. Who has the best conversational experience will have a clear advantage and Xiaomi has taken an important step in this direction. Cover image | Xataka with Zky.icon icons In Xataka | Xiaomi continues to lose money with their electric cars … but they are being their greatest success

Industrial espionage is threatening the largest chips manufacturer on the planet: TSMC

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It is no secret: espionage is very present in The semiconductor industry. It is in other sectors and we can be sure that a strategic industry such as integrated circuits It is not at all immune to him. On this occasion “the victim” is the Taiwanese company TSMC, The largest integrated circuit manufacturer of the planet. And, curiously, this plot of industrial espionage does not arrive at any time. And this company is about to start the large -scale manufacture of chips using its most advanced integration technology: The 2 Nm. What we know at the moment is that, According to Reutersthe Taiwanese authorities have arrested three TSMC employees because they have allegedly stole commercial secrets of this company. As we can expect, behind this detention is TSMC itself, as He has revealed The Taiwan Superior Prosecutor’s Office in a statement. According to Nikkei Asiathose responsible for this company have realized that two employees and a former employee have been made with critical information about the photolithography of 2 Nm of TSMC. This information is very valuable. In fact, it could be used by a competitor to optimize its own semiconductor manufacturing processes. The research has not yet determined whether this stolen information has reached another company, but United Daily News ensures that researchers have registered the offices of the Japanese company Tokyo Electron. At the moment this last signature has not confirmed or denied anything. Other industrial espionage frames that have given much to talk Our next protagonist is Asml. This Dutch company is the only one that is currently capable of manufacturing teams of extreme ultraviolet photolithography (UVE) that are necessary to produce avant -garde chips. At the end of 2023 Peter Wennink, the then general director of ASML, confirmed that a Chinese origin employee had abandoned the company in 2022 after being recruited by Huawei with the purpose of revealing this Chinese company secrets of the Dutch firm that a priori could compromise their business. According to the Dutch medium, Russia has something important in its favor: it has spies inside Asml This event was so serious that those responsible for ASML decided to include it in their 2022 annual report and Wennink was forced to Give explanations In a meeting with investors. According to this executive, the information stolen by the former Chinese employee It was partial. In fact, he described it as “one piece in a puzzle whose box is not in your power.” This Wennink statement rightly reflects The titanic complexity that have the most advanced lithography equipment produced by ASML. At the end of last year this company starred in another plot of espionage. Again as “victim.” The Government led by Vladimir Putin intends to have a prototype of UVE lithography equipment capable of manufacturing 130 Nm chips ready in 2026. And in 2028 another similar one trained to produce integrated 7 nm circuits. A priori it is difficult to believe it, but, according to the Dutch medium USRussia has something important in your favor: it has spies within ASML. Like China. In fact, one of them, a former employee of Russian origin, He has been arrested and is accused of stealing critical commercial secrets. The last plot of industrial espionage that I propose that we review is starring the South Korean company SK Hynix and the Chinese company Huawei. In mid -April 2024 a former employee of Chinese sk Hynix origin It was stopped at a South Korean airport when he was about to enter the country. The accusation that was cernia about it was very serious: it was suspected of having stolen confidential information about semiconductor manufacturing processes Used by SK Hynix to give it to Huawei. This employee decided to print 3,000 pages of technical documents, and that movement gave it away because it aroused suspicion immediately within the company. He faces 18 years in prison. Image | TSMC More information | Reuters | Nikkei Asia In Xataka | South Korea fears US reprisals. To avoid their old lithography equipment, they take dust on a warehouse

How to design your own visit cards with artificial intelligence and leave them ready to print

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Let’s explain How to design your own business cards using artificial intelligenceand how to leave them all prepared to print. In this way, the AI is going to provide you with the maximum card design process, and you can concentrate on deciding what you want it to appear in them. Before starting, we will remind you of several things that should be taken into account before you put your visiting cards. Then we will tell you how to do conventional and capable of generating images from text, such as Chatgpt, COPILOT, Gemini or similar ones. And then, we will also propose other alternatives that you can also use. Before starting, some tips Before you start creating your visits card, you must first think what type of design you want use. You may want it to be casual, childish, you may want it more rocker for a festival, and so on. Think if you want to include an image, in the design composition, and even in colors. All this you can specify or use then to make your design. You should also think about The sector for which it is directed. If you write about technology, you may want to use some details or graphic elements related to it. It is also convenient Having your company or your personal brand on hand In the event that you want to put one on the card. In case of a generative AI, you can upload the image of the logo to tell you that the vintage, and in other tools you can put it by hand. You should also be clear and defined what elements you want them to appear on this visiting card. Obviously, you will have to put Your name and surname and a description of your position In the event that it is something professional, but you may also want to put your phone, email or even postal address. It is also convenient that you define Where do you want to place each element and the size of each of them. Even if you are going to do it with chatgpt, you will have greater control of the result if you define the position within the card that you want each of the elements to have. Finally, You should always check the result Before giving the design good. IA make mistakes, and you can meet poorly written words or letters, with drawings with defects or elements that make no sense. Do not be afraid of repeating the creation of design as many times as necessary until you give with the optimal result. Create your card with chatgpt and similar To create your visiting card using a generative AI with drawing functions such as chatgpt and similar, you can use a Prompt or simple request, carefully describing what you want That appears. We have left this one: “I want you to generate the image of a business card in which I put as a company name” (company name) “, with its logo located on the right. In the center to the left with large letters” (name) “, and underneath put with smaller print” (place in company). “You must include some information such as email (mail). With this, ChatGPT will generate the card design. Remember to put the data correctly and add elements you want. For example, you can attach to the prompt the company logo and tell you to include it on the visit card. In addition, you can write an answer to the result by instructions to improve specific elements. You can also Describe colors or typefacesas well as add any other element you want. Do not be afraid to correct the results and continue improving the elements until everything is as you want. Once you have created the card design, You have to turn it into something printable and cut -out. For that you can ask Chatgpt or the AI that you have used to generate a PDF, describing the folio A4 size or the one you are going to use, and that there are several cards on the page to be able to cut them. Use a prompt like this: I want to print this card. I want you to make an image in A4 size of a folio in which there are eight of these cards in two columns to be able to print and cut them. Do it in PDF. And with this, Chatgpt will make you a preview to print the way you have asked. Nor are you afraid to repeat the process if the result is not how you want. Ideogram is also another option When creating images by AI, IdeOGram It is another very good alternative that you can also use for your visiting cards. It is an AI dedicated exclusively to create imagesand you have several free credits to use from time to time. Here, simply describe what you want it to appear, giving all the details you can. This tool has some points against. You cannot raise a logo to use because attaching images is a payment option. In addition, not to look for logos online, and Nor can you turn PDF The resulting image. Therefore, in the designs you will not generate the logo correctly, something that at the business level can limit you. But it is also a complete tool with good results using the same prompt that we use in chatgpt. You also have many factors to choose a format that you really like. You can also Use another image created in ideogram as a reference or styleboth yours and those of other people. And you can even add several images at the same time as style. After adding some, you can create a new image by writing the prompt you want, but the style and colors of the images selected for it will be used as a reference. All this can be done on the web ideogram.ai. Make your card with Canva And finally, You can … Read more

It is a fire test for your update policy

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All manufacturers have a huge challenge ahead: offer a minimum of five years of updates. It is a European policy that applies to everyone equally and that, however, has a small print: five years of updates is not the same as five years of major updates. That is why Samsung’s last movement is striking with his New Galaxy A17a low -end terminal that not only complies with European law, but goes one step further offering six years of operating system updates. And that is a fire test. About the mobile. It is an entry range terminal with four or eight Gigas of RAM, 128 or 256 GB of internal storage, a processor Exynos 1330 For the 5G model and a Mediatek Helio G99 For the 4G model. The exynos dates from 2023, while the Helio G99 began to see it in 2022. In other words, they are somewhat old components and with little power whose objective is to maintain the relatively low price: 230 euros For the 4/128 GB version and 309 euros For 8/256 GB. Thus samsung money earns: the secret is on the iPhone Samsung Galaxy A17 5g | Image: Mediamarkt The software issue. It is where the crumb is. The device is launched with one UI 7 based on Android 15 and an ambitious promise: six years of operating system updates. That is, who bought this device aspires to try Android 21. This is something that, to date, was only possible in high -end mobiles. The difference is evident: a high -end mobile as the Z fold7 It has an engine with power more than enough to endure what they throw for a long time. The Galaxy A17 is another story. The challenge. Updating a mobile is not pressing a button. It is a work that requires precise optimizations adapted to the hardware of each terminal. In addition, it is a job that will have to be done in more devices, since the Galaxy A17 5G of 2025 surely follows the Galaxy A17 (or A18) of 2026, the one of 2027, 2028, etc., which, in turn, will also have to be updated. Update devices will accumulate over the years, which will make this task even more complex This concrete model will have to add all the others that, at least in Europe, will have to update for at least five years. In this way, the Samsung of the year 2030 will be updating tropecient mobiles that not only have to receive the update, but to continue working properly. Not only have to update Android 17 to Android 18, but to do so that the terminal remains usable. Where is the challenge? In hardware. While a Snapdragon 8 Elite Or their Mediatek counterpart they have more than plenty of to endure the pull for five, six or seven years, an exynos 1330 or a Helio G99 have it more raw. It is not just that the processor already starts to fall short, but that a high -end device has faster memories (RAM LPDDR5X, UFS 4.1 memories…). In the long run, a low -end mobile, however updated it is, will begin to fall short of The constant glotton of the functions of the operating systemapps and games that, update after updating, demand more resources. Samsung Galaxy A17 5g | Image: Mediamarkt The fire test. The Galaxy A17 is, therefore, a device that is worth not losing sight. Not because of the device itself, but to see how a terminal of these characteristics evolves by being exposed to an ambitious update policy that, to date, only applied to the high -end terminals. Because remember: Samsung promises six years of operating system updates, while the EU demands a minimum of five years of dry updates. They do not specify that there are five Android jumps. What Samsung puts on the table is much more juicy. The promise. Anyway, we cannot forget that this promise to offer five, six or seven years of Android updates is quite new. And above all, it is still about to fulfill. Removing Apple and Google, whose update policies speak for themselves, the rest of the brands have much to demonstrate. Samsung He started offering seven years of updates from the Galaxy S24. Honor the same from Magic7 Pro Honor. Xiaomi promises Six years From the Xiaomi 15. Motorola five years From the EDGE 50 PRO. Oppo and Realme, on the other hand, four years in some of its most powerful mobiles. We cannot analyze this now, a year after these ads. We will have to do with this in 2029, 2030 and 2031. It will be then when we leave doubts and we will see whether or not the promise are fulfilling not only in the high range, but in the low and medium range. Cover image | Mediamarkt, Pexels In Xataka | The promise of the seven years of updates has a small print and we are already beginning to see it

Western classics 50 years ago

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Sometimes, the remote areas of the Televisa grill offer more information about our tastes and customs than if we only look at the great successes. This is the case of the thematic chain Thirteen And his very followed noon western, which in the popular imaginary has already replaced “the documentaries of the 2” as a synonym for open track for long and peaceful naps. Although if we look at the figures, we can find more relevant details than mere fillings to sleep. The western triumph. During 2025the Western has been a genre that has become an authentic props of thirteen programming. Classics such as ‘Rio Bravo’ have been among the most watched on TDT in certain days, reaching audiences of up to 376,000 viewers and 3.8% screen share, as happened last April 13. And on the way, surpassing in popularity strong programs of competitors such as ‘the Simpsons’ in Neox (which reached 2.7%). It is not an isolated case. ‘Rio Bravo’ was not a mirage. Films like ‘The IRA Valley‘,’Fury in the valley‘ either ‘Deep roots‘They have obtained Shares that exceed 5%, with peaks close to 5.6%, and between 400,000 and 465,000 spectators. On average, the Western maintains frequent audiences between 250,000 and 450,000 spectators and installments that range between 3.5% and 5.6%, confirming something very valuable: the public loyalty to this strip and gender. Western everywhere. Seeing how good they are going with the genre, thirteen has increased their programming of this type, almost becoming, from the time of desktop at night, into a thematic channel of the genre. They have double sessions between 14:40 and 6:40 p.m. In Access Prime Time, from 8:45 p.m. to 10:00 p.m., more modern and commercial westerns begin. Occasionally, there are even gender movies after 00:30 h. But what is thirteen? It is a TDT channel of the Spanish Episcopal Conference and is operated by Average apsethe same group as Radio Cope, Rock FM or Chain 100. Its programming is based on the dissemination of Catholic values and focuses on content for the whole family. However, it is not an especially buoyant business for the group: has accumulated losses exceeding 100 million euros since 2010. The reports indicated financial difficulties, with Returring indebtedness and losses Structural Is it a real success? These audiences do not compete with general television: the thirteen westerns stand out within the thematic TV, being leaders or seconds of the thematic channels, but Far from the great programs of your Stripwhich usually exceed 10% of Share. However, they are notable figures if we compare them with their usual competitors: Nova’s soap operas (such as ’emanet’ or ‘my secret is you’) or ‘the one that is coming’ in fiction factory, which are the ones that usually shine in these stripes. Not everything that is advertised is the most popular. A note that can help give a dimension of this success is that ‘nor that we were Shhh’, the successor program of ‘Save me’ in Ten He got audiences that did not reach 3% And they stagnated in their last weeks below 2% of Share. And yet They got a space in La1. It is normal, from that point of view, that thirteen is trying to replicate the success of his desktop westerns to all corners of his grill. Header | Thirteen In Xataka | The “Hormiguero ‘has been very good for the” war of audiences “with’ La Revuelta ‘. Eight million euros of good

His two leaders have already made their bags

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In recent months, Renault has seen how essential figures in its most recent success gave the company. As advanced Motorpasionthe most recent coup has been the march of Gilles Vidal, the designer responsible for the reinterpretation of the large surpluses of the company in the form of the Renault 5 e-tech, which has signed by Stellantis. This exit comes just weeks after Luca de Meo, CEO of Renault from 2020 and architect of the so -called “RENAULTION“will also announce your game to Assume new challenges Outside the automotive sector, specifically at the head of the Kering luxury group, owner of luxury fashion brands such as Gucci and Balenciaga. The combination of both dropouts supposes for Renault an authentic internal earthquake in full commercial boom of Your star car And just when the firm seemed to have overcome the worst moments after multimillionaire losses derived from the previous management. Gilles Vidal: The designer who redrawed the rhombus Gilles Vidal is not any designer in the European automotive industry. After 25 years in the PSA Group, where he was in charge of the design of projects such as the successful Peugeot 2083008 and 308, signed for Renault in 2020. His arrival coincided with a new era of products and a aesthetic rudder In Renault. With the Renault 5 E-Tech, Vidal’s team made the model named Car of the year in Europe 2025. His formula successfully checked The nostalgia of the 80s providing it with a toe technology: “With the new Renault 5 E-Tech Electric we have given on the nail,” said the design manager In an interview for Hybrids and electric. Now, Gilles Vidal returns to Stellantis, where he spent 25 years designing Citroën and Peugeot cars. Stellantis is reinforced and Renault seeks answers According to A statement From the French manufacturer, the arrival of Vidal to Stellantis will be effective on October 1, 2025, at which time he will assume the position of design director for the European brands of the automobile giant, replacing Jean-Pierre Ploué and reporting directly to Jean-Philippe Imparato, director of operations of Europe. On his new stage, Vidal has declared: “I am excited to return to my roots. In a world where technology and design must go hand in hand to transform the customer experience, I am excited about the challenges and opportunities that await us.” Meanwhile, Renault must face a double vacuum: leadership and design. With the departure of both responsible, the Rhombus brand must demonstrate whether the success that the Renault 5 is living is one day flower, or on the contrary, the fruit of a well -fixed strategy that marks the path of the future of Renault. He Renault 4 e-tech It is already in the exit box to check it. In Xataka | Renault is clear that the electric car is not the only way. Your future proposal: a plug -in hybrid of hydrogen Image | Renault

In Europe, gas and disused coal plants have unexpected suitors: technology companies

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The climatic commitments that It has acquired Europe They have condemned in the short or medium term the future of gas and coal power plants disseminated by the old continent. Many of them no longer serve, but, surprisingly, the rise of the artificial intelligence (AI) has the ability to save them. This does not mean at all that they will burn gas and coal again; The option on the table is to convert them in data centers. Microsoft and Amazon are, According to Reuterstwo of the large technology companies that are interested in transforming these old power plants into modern data centers equipped to the last one. In fact, its managers are already negotiating with the French energy company Engie, the German RWE and the Italian in the possibility of using their facilities for this purpose. For energy companies this option is very attractive because it allows them to kill two birds. On the one hand, the transformation of their old electric power plants into data centers guarantees them in income with which they did not count so far. And, in addition, the energy companies that I have mentioned in the previous paragraph and some others are negotiating with the technology companies the possibility of give them the supply of electricity that require your data centers. A priori seems like a fissure plan. An agreement in which everyone wins “You have all the necessary pieces, such as water infrastructure and heat recovery.” This Bobby Hollis statementVice President of Energy in Microsoft, repairs something very important: the old gas and coal centrals that are no longer operational have the water supply and the heat management infrastructure that data centers need. Presumably it will not be necessary to undertake a large adaptation to transform these facilities into operational data centers. Agility when putting up these data centers and moderation of costs is what makes them so attractive to large technology On the other hand, Lindsay Mcquade, director of Energy for the EMEA area (Europe, Middle East and Africa) at Amazon, Trust in that the permits that technology companies need to operate these converted data centers are available long before the new facilities. After all, most of Infrastructure are already installed In these buildings from the beginning. In fact, agility when pointing out these data centers and moderation of start -up costs is what makes them so attractive to large technological ones. In Europe and the United Kingdom since 2005 they have closed no less than 190 coal and lignite centralsand another 153 will follow this same path before the year 2038. It is evident that the possibility of reusing all these buildings transforming them into data centers for AI is very attractive. However, there is a challenge that is not yet resolved and that can condition this plan. It is not clear that the electrical infrastructure of some countries is capable of delivering The energy required by these facilities without previously undertaking a large -scale development. In this scenario renewable energies and nuclear will have the last word. Image | Marcin Jozwiak More information | Reuters In Xataka | We have a serious problem with air conditioning: it consumes much more electricity than data centers

Microsoft and Openai AGI clause

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Microsoft is losing its advantage in AI before its own partner. OpenAI, the company that received 13,750 million dollars of investment, now negotiates from a position of strength to weaken the most lucrative relationship of the technological sector. That of a marriage of convenience in which both parties have more and more misgivings of the other. Why is it important. A clause buried in the contract between the two companies could dynamite the alliance. Yes OpenAi declares having reached the General Artificial Intelligence (AGI)Microsoft would lose access to all future models. It would be anchored in obsolete technology while its partner would conquer the market with higher tools. The panoramic. What began as a marriage of convenience has become a battle for control: Microsoft needs Openai technology to compete with Google and Amazon. OpenAI needs Microsoft servers to train their models. But Each company now seeks to reduce its mutual dependence While renegotia a ratio valued in hundreds of thousands of millions. In detail. The AGI clause works as a three -part watchmaking pump. First, the Openai Council can unilaterally declare that the AGI has reached. Second, there is an economic threshold: If OpenAI shows that its models can generate more than 100,000 million in benefitsYou can cut access to Microsoft. Third, Microsoft is prohibited from developing AGI on its own until 2030. When the agreement was signed, Microsoft thought the AGI would take decades to arrive. Sam Altman, OpenAi CEO, It has been shortening the deadlines. It sounds as if Altman were moving the goal to call AGI to a simple better model to get rid of Microsoft. What has happened. The problems began in November 2023, when Openai’s Council fired Altman without warning Microsoft. Although they replaced him days later, Microsoft lost confidence in its partner. In March 2024, Microsoft hired Mustafa Suleymanfounder of Deepmind, to lead his division of internal. OpenAI responded by diversifying its suppliers Cloud With agreements with Oracle and Google. The figures. Openai folded its annual income, from 5.5 billion to 10,000 million dollars, in 2024. This year It already goes for 12,000 million. But the company continues to lose money: in 2024 it registered losses of almost 5,000 million. Microsoft, meanwhile, generates 75,000 million annually with Azure, and an important part comes from OpenAi. The context. OpenAI wants to restructure your business model to eliminate the top to the benefits and allow investors and employees to have direct shares. Microsoft must approve this change, which gives negotiation power to review the entire relationship. Between bambalins. Tensions have climbed beyond financial aspects. Some OpenAi senior researchers resist delivering their developments to Microsoft, despite the company’s contractual rights until 2030. OpenAI has begun to offer its services directly to business clients, short -circuiting Microsoft as an intermediary. Yes, but. Both companies remain deeply interconnected. Microsoft has built its entire AI ecosystem (Co -cilot, Azure Openai Service) around OpenAi technology. Chatgpt has 900 million downloads to The 100 million co -pilotturning Openai into the real winner of the consumer market. By win. And now what. Negotiations advance towards an agreement that could be completed by the end of summer. Microsoft seeks to keep access to OpenAi technology even after AGI and obtain a 30-35% participation in the restructured company. OpenAi wants freedom to choose suppliers Cloud and offer services through AWS and Google Cloud. Turning point. If they do not get an agreement, Microsoft could keep the current contract until 2030, but would run the risk of losing access to the most important advances in AI. OpenAI, meanwhile, needs Microsoft’s approval to complete its restructuring and access 40,000 million in new financing. The big question It is if one of the most powerful alliances of technology can survive when both partners have become rivals. The answer will also serve who will control much of the future of AI. Outstanding image | Xataka In Xataka | All AI companies promise that the AGI will arrive very soon. The problem is that chatgpt is not the way

Chema Alonso has signed for Cloudflare and the RFEF after leaving Telefónica. This creates a strange situation for LaLiga

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Chema Alonso has converted His departure from Telefónica In March in the most controversial play of the year in Spanish football. In a few weeks he has formalized his total departure from Telefónica, He has signed as a technological advisor of the RFEF Arbitral Technical Committeeand now he has announced his arrival in Cloudflare as Vice President for International Development. Why is it important. It is a very peculiar role change. Alonso now works simultaneously for two organizations that maintain structural conflicts with LaLiga: The RFEF, historical rival for the control of Spanish football, with the battle intensified in recent years. And Cloudflare, a company that LaLiga accuses of “collaborating with criminal organizations” by protecting more than 50% of the websites that are illegally soccer. The context. For more than a decade in Telefónica, Alonso had privileged access to LaLiga antipiratry strategies. Telefónica is more than who issues LaLiga: it is their strategic partner, fundamental in the fight against illegal emissions and who technically executes judicial blockages. Audiovisual rights represent 40-50% of LaLiga’s income, and Movistar Plus+ is its largest buyer. The irony is that the man who helped to design antipiratía defenses now works for those who help to overcome them. The facts. Cloudflare maintains an open war with LaLiga. The company has implemented privacy protection technologies that also hinder illegal content tracking: dynamic IP changes, HTTP port blocking, anonymization systems … and above all, Ech. LaLiga got judicial orders in recent months to block Cloudflare IPS during the parties, which affected thousands of legitimate websites that were left without service. Cloudflare demanded from LaLiga for these blockages, but Justice rejected it And it was In the hands of the Constitutional. In parallel, LaLiga and the RFEF fight a constant battle for calendars, schedules, disciplinary jurisdiction and audiovisual rights. They are not partners that cooperate, rather they are institutional rivals who have starred several struggles for the control of schedules, that of the Super Cup or The institutional battle that starred Thebes and Rubiales. For his part, Telefónica spent months on the war between LaLiga and Cloudflare, but He ended up taking sides. Obviously, for the first. Between the lines. He Timing It does not seem accidental. Three strategic movements in a few months. Alonso is positioned as the only actor with direct influence on two fronts against LaLiga. And armed with privileged information about their strategies. Your appointment in the RFEF will give access to arbitral systems. And from Cloudflare, he knows how LaLiga operates after so many years in his partner: his possible technical weaknesses, internal processes, calendars of legal actions. In perspective. Cloudflare could well be executing a “regulatory capture” operation: place someone with technical credibility in the regulatory body, influence the technological policies of Spanish football from within, neutralize future antipirable regulations. For the company, hiring Alonso is recruiting someone with knowledge Insider As few have. And that makes him an extraordinarily valuable asset. Yes, but. The situation raises unanswered questions. Did Telefónica know Alonso’s plans when he said goodbye? Was your departure completely involuntary? Can LaLiga legally challenge your appointment in the RFEF for conflict of interest? What we do know is that the signing for cloudflare does not imply a conflict with Telefónica for possible agreements for exit, as we have been able to know by knowledgeable sources of the matter. From Xataka We have contacted LaLiga, who has declined to comment on this. The same has exposed Telefónica. We have also tried to contact Chema Alonso, without success: The ‘contact’ section of its website It only offers as contact methods a postal address and the possibility of sending previous messages using the platform Mypublicinboxa company of which it is a shareholder and promoter. In Xataka | What is cloudflare, how it works and why a fall or block makes half the Internet fail Outstanding image | Telefónica, Gregorio Cavana

You are using it much less than you should

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In Europe there are a good amount of countries in which to have air conditioning A luxury is considered. It is not for less, because in the regions of the north there are rather a few days that need it. However, the issue is somewhat more complex than it seems first. And while heat waves intensify and torrid nights multiply, the continent maintains its air conditioning resistance. A matter of public health. In 2022 we counted that Only 10% of European households have these systemscompared to 91% of the United States. However, according to data of the Financial Times, the Extreme heat mortality figures They are significant enough not to turn a blind eye: between 2000 and 2019, Europe registered an average of 83,000 deaths per year due to extreme temperatures, four times more than North America. In front of the United States, Europe It goes quite behind Regarding the use of air conditioning in its locations. You just need to ride a taxi in the US to check that they do not tremble in putting the air conditioning anywhere in the year. The data of FT in terms of the low adoption of the air conditioning in Europe in front of the US are clear, since they are compared to the risk of extreme heat mortality. In Singapore they have it clear. Lee Kuan Yew, Prime Minister of Singapore, attributed The economic success of his country from the second half of the twentieth century to two factors: multiethnic tolerance and air conditioning. It was not an exaggeration. He considered the refrigeration “one of the most important inventions in history” and the key to increasing the efficiency of public administration. The energy dilemma. The air conditioning Currently consumes 7% of world electricity And his demand grows without brake. The projections indicate that in 2050 there will be 6,000 million devices working globally, compared to 2,000 million in 2016. This exponential growth responds to the increase in “cooling degrees per day”: in 2024 they were 6% higher than the previous year and 20% higher than the average of the first two decades of the century. The problem is not only how much energy they consume, but when: during the maximum heat hours, these systems can represent up to 70% of electricity consumption. Heat. European cities experience temperatures that were previously unthinkable. FT Compare the temperatures that They are living in London With Portland, Oregon. And it is that the British capital has more than 18 days of heat so unbearable that the air conditioning is already missing. And of course, London does not have the Portland cooling infrastructure. In addition, the warm nights, the most dangerous for health, are the ones that increase the most. According to account The medium, sleeping with temperatures greater than 23 ° C largely deteriorates the quality of sleep, while cognitive and work performance begins to collapse when the thermometers go far beyond the 21 ° C inside. In many regions of Spain, we could give ourselves a song in our teeth if we reached only those temperatures. Regulatory barriers. Although the weather becomes more extreme, European regulations continue to make the installation of air conditioners difficult. In cities like Amsterdam, its building regulations prohibits install external units In balconies, forcing water cooling systems to use up to ten times more expensive. This situation pushes many citizens towards portable devices, less efficient, more noisy and that consume more energy. But come on, you don’t have to go very far. In Oviedo himself there is a municipal ordinance that does not allow to place air conditioning units on the balconies. In this case it is to protect the aesthetics of the facades. And of course, doing so leads to large fines. The future aligns. We are in an energy panorama that changes in favor of refrigeration. Luckily, the greatest demand for air conditioning coincides with The rise of solar energycreating a perfect synergy. In addition, air-air heat pumps (Aerothermia) They can cover both cooling and heating much more efficiently, potentially reducing net emissions. It is a system that serves as an ideal partner for a photovoltaic installation, but of course, it is also a more expensive investment for the consumer. Necessary innovation. The industry responds with more efficient technologies. The Distinging cooling systems They use materials that absorb moisture to refrigerate more effectively, while heat exchangers constantly improve their performance. Any small improvement in efficiency, multiplied by millions of devices, can make a difference. The Passive cooling In buildings it becomes something of extreme need. But of course, when the heat squeezes, it is inevitable to finally give the bitcito of our air conditioning. Thermal inequality. According to account FT, maintaining current restrictions does not reduce emissions; It only expands inequalities. Families with resources are protected by installing their own systems, while the most vulnerable suffer the consequences of extreme heat. Many think that European regulations It is too strict in certain countries where heat makes more and more act of presence. The problem comes when this regulation is fully crossed in a matter of public health. Cover image | José Antonio Carmona In Xataka | Heat wave in Spain 2025: 7 tools to look at the temperature where you live

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