Something is happening in Japan for a while to this part, a phenomenon that began with waves of Chinese tourists who came to the nation To stayand then extended through zones, where the proliferation of “new chinatowns” was giving rise to neighborhoods with Chinese than Japanese. The theme became something more serious when this “chinification” reached one of the national bastions: Pop culture. The latest: Beijing is buying its most traditional architecture and turning it into Resort tourist. Kyoto as shuttle. He told him Nikkei weekend In an extensive report. In a Japan where modernity threatens to eclipse centuries of tradition, the figure of Yuichi Ishikura embodies a phenomenon as unexpected as decisive: the Rescue of the architectural heritage traditional by Chinese citizens. Born in the province of Fujian and raised from adolescence in Kyoto, Ishikura found her vocation after a personal experience in a guest house during her university studies in the United States. Upon his return to Japan in 2015, with just 23 years, he acquired his first Machiya (Typical narrow and deep wood housing built since the EDO period) for just over 10 million yen. He transformed it into a tourist accommodation and, in just three years, he had recovered his investment. Since then he has renewed More than 60 properties Similar, including the Shichikutei house, near the Kyoto station, and has declared its intention to become the number one operator of Machiyas throughout Japan. The threat of the Machiya. It is not a trivial theme in Japan. The Kyo-Machiya are architectural jewelry of the old capital, and are disappearing to the alarming rhythm of about 800 a yearpressed for the high cost of its maintenance, inheritance taxes and the real estate voracity that replaces them with apartments and floors. And while the Japanese seem to resign themselves to that disappearance, foreign investors (especially of Chinese origin) They are turning that crisis into the opportunity. Here, like Nikkei explainedFigures like Lee Wendy, a native restorative of Shanghai who have rehabilitated 40 Machiya and perfectly reflect this trend. The phenomenon has grown so much that, according to a study by the city of Kyoto, a 30 % of the accommodations Under municipal license are in the hands of some 500 foreigners, many of them Chinese buyers who have converted these traditional houses in tourist accommodations without losing their aesthetic or historical value. Temples for sale. The phenomenon is not limited to houses. In rural areas such as Shiso, in Hyogo Prefecture, Buddhist temples They have also started Change hands in the absence of successors priests. One of these temples, acquired by a Chinese buyer after the death of the main priest in 2017, has generated local controversy for the informal use of the enclosure. Meanwhile, other temples have had to publicly go out to Define rumors Sales disseminated on platforms as Rednotea Chinese social network in which deceptive ads circulate that promise tax benefits for acquiring religious properties. One of the most popular cases was the Jisso-in Monzeki templewith 800 years of history, which He denied categorically Be for sale, after detecting false publications aimed at Chinese investors. The fiscal attractiveness. Behind this fever for acquiring temples, sanctuaries and Japanese traditional houses Nikkei had That there is a double attraction: on the one hand, the cultural and architectural value that represents for many Chinese citizens a difficult heritage in their native country. On the other, and equally important, the favorable fiscal conditions For religious institutions in Japan, which attract investors with commercial vision. Real estate sector executives in Osaka confirm that they have intermediate in the sale of religious properties to companies based in Hong Kong and are currently promoting other enclosures in Kyoto and Nara. And the sake. The phenomenon has gone much further. The conservation of the cultural legacy has also reached other spheres. In 2019, Zhou Chunbao, Shanghai businessman, Matsuoshuzojo acquireda historic Sake distillery in the saga prefecture that was on the verge of closing due to management problems. Motivated by their desire that the Chinese people know the Japanese culture through the Sake, Zhou revitalized the company and its production, which in 2022 reached regional recognition by winning the highest award in the Junmai Daiginjo category. Zhou’s intervention saved from oblivion a local institution whose history goes back at the end of the Edo period, at a time when the sake industry is It has drastically reducedwith a 40 % decrease in the number of distilleries and a 20 % drop of its historical volume of national sales. The “soul” of Japan. Thus, and while the tangible heritage of Japan (from traditional houses to centenary temples and ancestral distilleries) faces a slow but constant disappearance due to the lack of successors, it seems that it is a generation of Chinese investors who are willing to assume the challenge of keeping it. What for some represents a loss of cultural control, for others it becomes an unexpected form of continuity. Thus, in the face of the passivity or inability of certain local sectors, new heirs (Chinese) are arranged not only to invest capital, but also to revalue with sensitivity and pragmatism that for centuries has been the material essence of Japanese identity. 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