An empire of 44,000 million is trembling

The protectionist measures imposed by the Trump administration against Chinese products They threaten Shein’s business model in the United Stateswhich represents 28% of its global turnover,, precisely when the company was preparing its IPO in London, and once had already received green light from British regulators. Evil Timing. Why is it important. The Shein model is based on ultra -grape production in China with very tight margins. Tariffs will force you to choose between raising prices – losing your great claim and competitive advantage – or absorbing the cost and seeing your margins, which do not have much idem, drastically reduced. In figures. Shein billed around 12,500 million euros in the United States last year, which represents more than a quarter of its total income estimated at 44,000 million euros, 55% more than in 2023. The latest. The Trump government has eliminated a key tariff exemption for Shein’s business model. Until now, the company could send products from China to US consumers without paying tariffs provided that the order was less than 800 dollars, known as rule “of minimis” that was threatened Since Trump was re -elected. As of May, these shipments must pay a fixed rate of $ 75, which will increase to $ 150 in June. Between bambalins. According to Reuters, Shein is encouraging her biggest suppliers to move her production to Vietnam to dodge tariffs, although Shein denies it. They would not be the first to take a similar step. According to the testimonies collected by the agency, some Chinese manufacturers have seen their reducted orders up to 50% since the Chinese New Year, a few weeks ago. Several factor owners in Guangzhou, an area known as “Shein villages“They confirm that their orders are decreasing. A manufacturer named Li, who has been working with Shein for five years, says his orders have fallen in half. Yes, but. Shein continues to grow in other key markets such as: Germany (6.6% of its turnover) United Kingdom (6%) France (5.4%) ¡Spain! (3.6%, approximately 1,580 million euros) And now what. Shein must now convince investors that she can maintain her business model and growth prospects despite the coup in her main market. The IPO in London, which still requires the approval of Chinese regulators (already has that of the British), will be the definitive proof of market confidence in their ability to adapt. The contrast. While Shein invests 10,000 million yuan (1,370 million dollars) in industrial projects in southern China, including a logistics center of 500 million dollars in Guangzhou, according to Reuterssimultaneously seems to be diversifying its production towards Vietnam. The Cut He informs that Shein will implement “price adjustments” as of April 25, recognizing that “due to the recent changes in the rules and tariffs of global trade, our operating expenses have increased.” In Xataka | Boeing, trapped in the commercial war. China paralyzes the deliveries of its airplanes and Airbus gains ground, according to Bloomberg Outstanding image | APPSHUNTER.IO in Unspash

The commercial war has trembling the technology industry. Samsung plays in another league

The recent one wave of tariffs imposed by the United States has unleashed a storm in the technological market. Apple, Google or Motorola have been indicated Directly because of its strong dependence on Trump, the main objective of Trump in this tariff war. But there is an actor who has barely appeared in the eye of the hurricane: Samsung. The silence around it is no accident, but a consequence of a competitive advantage forged for years. What has happened. Samsung left smartphones production in China in 2020. Since then, he diversified his supply chain in India, South Korea, Vietnam, Brazil and other countries. According to the consultant Counterpoint ResearchChina represents 80% of iPhone’s production, while for Samsung, it barely contributes mid -range with ODM designs premises. It is a very large contrast that has consequences. Why is it important. The commercial war is redrawing the hardware map. Whoever has the factory in the wrong country can see the price of their products triggered. In detail. Vietnam, a key country for Samsung (more than 60% of its mobiles are manufactured there), has received a 46% tariff waiting to see what happens after the extension. Even so, the Korean brand has maneuver margin. Its two factories in India – an unused capacity – can absorb part of the blow. On the other hand, South Korea could assume the production of high -end models if the situation requires it. Apple, on the other hand, does not have that agility: its diversification is still incipient. Between bambalins. Samsung He has been investing in Vietnam for more than a decade: 100,000 employees, 25% of the country’s total exporter and 220 million dollars only in R&D in 2024. This strategic alliance has become a double -edged sword. Now that Vietnam is in the tariff target, both parties negotiate against the United States to stop possible damage. But Samsung already had his plan B activated: transfer part of the production to India and Korea. In Xataka | Spain looked at Chinese cars as a salvation table. In the commercial war, the risk of dying drowning runs Outstanding image | Xataka

Gas in record prices with reservations trembling

We started the month of March and, in the southwest area of ​​Europe, The rains are going to be persistent This month. In a nutshell, the cold is not going to go so fast and we will have to face it with something fundamental in many homes: gas. However, lighting the stove will involve a challenge because gas reserves in Europe are on the verge of freezing. Crisis in Europe. The year began with Russia Cutting the gas supply To Europe, which was circulating through Ukraine. This has caused Europe to have to depend of the American LNGQatarí and Australian, as well as Turkstream Gas Pipeline. However, what really worries is the state of gas reserves, which are 35-40% of their capacity against The price increase and demand for increasingly cold climatic conditions. Reservations. The European Union has several times brought breast certifying that They did not have to depend more on Russia or what The reservations were enough. However, the data has something else to say: gas deposits in Europe They are 35-40% of their maximum capacitya much lower level than previous years that reached between 55-60% at the same time of the year. This situation has resulted from the sum of many factors, such as the loss of Russian supply, a especially cold winter and the lack of renewable generation by he Dunkelflaute. In addition, EU storage policies They have distorted the marketsince the imposed objectives force countries to buy gas at the same time, which raises prices and discouraging from Traders to accumulate reservations during the summer. The problems. After encounter between Zelensky and Trump On February 28, where I don’t know has reached any agreementinternational political tension remains latent. This episode leaves a key uncertainty in the air: if the relationship between the United States and Europe is affected, the American LNG dependence becomes an even greater risk. Europe has been increasingly trusting LNG imports, especially from the United States, as a key source to replace its gas reserves. If the US GNL supply is interrupted or conditioned by political or economic issues, the EU could face a serious gas scarcity. Start opening windows. As the saying says: “When a door closes …”, something like that should be considered in Europe because for next winter the reserves do not know if they will be able to complete, but it has much to offer in clean energy. First, repair the electrical infrastructure because with more than 40 years is time to change it. Then research and implementations in some countries of other alternative energies are paying off, such as The case of Spain and Portugal. Thirdly, start bet on geothermia In countries with colder or even Biomethane. Forecasts. Last night, in England, European leaders They congregated with Zelensky to demonstrate his support to the Ukrainian President and consolidate the unity around the crisis in Ukraine. However, this meeting underlines the fragility of the energy situation in Europe, since any alteration in international relations can translate into a supply problem. Given an increasingly uncertain scenario, the question is whether Europe will get ahead of problems or continue to depend on external factors to guarantee its energy safety. Next winter will be the definitive test: either the energy sources are diversified and the infrastructure is reinforced or the continent will be on the edge of the collapse again. Image | Pxhere Xataka | The US believes to have a “treasure” with the rare earths of Ukraine. Everything is born from a outdated Soviet report 50 years ago

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