Telefónica is 100 years old but it is now when you have to decide what you want to be older. Is facing its greatest existential dilemma
Few companies become hundred. Of those who achieve it, few have survived as many transformations as Telefónica. Founded when the phone was a luxury, a civil war, world war, dictatorships, democracies, republics and monarchies, privatizations, technological bubbles and digital revolutions has lived. But He has never faced a crossroads as existential as the current: Define … Read more
