takes

The NFC takes its first big step in Spanish football. Atlético has adopted it to access its stadium

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Atlético de Madrid has just become the first LaLiga club to implement technology NFC To access the stadium. It is good news that in turn uncovers the delay that this technology has had in Spanish football, who has opted much more for the codes QR as an alternative to entries and physical fertilizers. Why is it important. The NFC has been demonstrating more than a decade to be an efficient and safe system in payments and accesses, but Spanish football has remained anchored to the QRs, which have their advantages but slow down the process. The context. Asia or the United States normalized the NFC for a long time for all types of transactions, including access to enclosures and events. In Europe, and especially in Spain, we have maintained a certain resistance to adopt it. The NFC surpasses QR in three fundamental aspects: Speed: Transmission is immediate, without the need for focus or scan. Security: requires physical proximity and a biometric or PIN validation prior to the device. Reliability: It works in low luminosity conditions and does not depend on the brightness of the screen or the print quality. Between the lines. This Atletico movement tells us about the change in Spanish football mentality: technology is no longer just something to use in the field or in the locker room, nor a simple marketing tool: it is an element with which to improve the experience of the fan. The Atlético, in fact, is the first LaLiga club that has all the input and fertilizer formats: physical and digital card with QR, physical entrance or in PDF for mobile, and Wallet both of the fertilizer and the entrance. In Xataka | LaLiga wants your biometric data to enter the field. Europe has something to say Outstanding image | Atlético de Madrid

takes them to earth

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The great novelty of ‘Alien: Earth’, the Alien series that FX (and therefore, almost safely, here Disney+) will premiere in summer, is that as it is not cut to announce from the first second and the initial teasers, It will pass on the planet Earth. Fans of the long -distance franchise know that it is not a new idea, but the really difficult question to answer is … Is it a good idea? How on earth? The only information about how one or more xenomorphs get to Earth is that of the official synopsis, which takes place two years before what we saw in the foundational ‘Alien: the eighth passenger’: “When a mysterious spacecraft crashes into The land, a young woman and a diverse group of tactical soldiers make a fateful discovery that puts them face to face with the greatest threat of the planet “ They are among us. The creator of the series, Noah Hawley (also creator of ‘Fargo’ or ‘Legion’, that is, unbeatable credentials), has begun to drop clues On what awaits us, that to start it can be in the origin of the Xenomorph: “The funniest thing for me was to commit to the creature, contribute my own ideas to the design without touching the silhouette, which is sacrosananta. But some of the elements , as we know, depending on the host, they report what the final creature is. What kind of creature can the host be to be so scary? A wild animal? Or something beyond what we know? Your first time on Earth? The novelty about the xenomorph on Earth is only relative, because it already flirted or investigated in the idea on previous occasions. With a view to a fifth installment that was never filmed, in ‘Alien: Resurrection’ ended up landing in a devastated, almost deserted land. In comicsminiseries such as ‘Aliens: War against Earth’, ‘Aliens: Genocide’ or ‘Aliens: No Exit’ pass during xenomorphic invasions on Earth, although they do not strictly belong to the classic canon. Finally, the two great ‘Alien vs. Predator ‘pass on Earth, but ‘Prometheus’ and’ Covenant‘They were taken from the canon, so officially belong to a temporary line other than the main series. And is it a good idea? It is a relevant question, although complicated to answer because we still do not know when the xenomorphs will land on Earth. Will it be a post-nuclear and desolate planet, as expected ‘resurrection’ and whose fateful destination other films of the saga refer? Maybe there are mutants and monsters in that moor, of which the monster is used? Are we going to see this summer a ‘rulout’ with xenomorphs? The previous one. ‘Aliens vs. Predator: Requiem ‘came out of his crazy (and very brave) idea of ​​taking the xenomorphs no less than the earth in the present thanks to his absolute shamelessness: it seemed an Italian film of the eighties, more than an official sequel, it is To say, it was more ‘pollution: Alien invades the earth’ than ‘aliens’. (It’s praise). Is it a good idea, in any case? On paper, no: if we lose the claustrophobic atmosphere, retrofuturism and accounts back because the ship is going to explode, perhaps too many defining elements of the franchise are falling. When we have more details about Hawley’s plans, it will be time to comment with property, but for the moment, the beards nerve. Header | Disney In Xataka | The protagonist girl of ‘Aliens’ hates her most iconic phrase: he pursues her from the premiere of the James Cameron classic

the new generation” takes roll call and introduces us to the new students with a nod to the original series

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The countdown begins! Next February 16, Physics or Chemistry. The new generation, the spin off of the Spanish teen series that marked a before and after in the 2000s, will hit the screens of Atresplayer. Very soon, the halls of the Zurbaran They will be filled with new students, loves, heartbreaks, confrontations, friendships and memories for a lifetime. Antena 3 is already warming up and has released a teaser and a trailer for this long-awaited fiction that, although with a renewed air, preserves the irreverent and daring plots of the original production, but updated to connect with the Generation Z. © Atresmedia In the first video, just over a minute long, the first thing they do is take roll call and introduce us to the students. One by one, we see the new characters that will fill the classrooms of the famous institute, on which their names are superimposed on the screen: Koldo, Dani, Bárbara, Marina, Pelayo, Carlota, Jeremy, Jon, Asia, Iria and Leleplayed by the young actors Kiko Bena, Biel Castaño, Julia Camus, Carla Domínguez, Biel Antón, María Bernardeau, Rocky, Miguel Fernández, Rocío Velayos, Esther Mejorada and Santi Garzozirespectively, will be in charge of bringing us closer to the stories, joys, fears, challenges and challenges that we deal with every day in a time of ups and downs such as adolescence. © Atresmedia In the images we see how each of the boys is illuminated by a different color: yellows, greens, reds, pinks and blues mix in a rainbow that could reflect the diversity and different personalities of the new students, all very different, but with more things in common than they thought. © Atresmedia © Atresmedia But the big moment comes right after, with the wink that the newcomers give to Yoli (Andrea Duro), Paula (Angy García), Ruth (Ursula Corberó), Cabano (Maxi Iglesias) and Fer (Javier Calvo), his predecessors in Zurbarán, and to all the followers of the original series. The new protagonists paraphrase the iconic song of get lost that served as a theme for the mother fiction, which marked an entire generation and still resonates today. Esther Mejorada, who plays Iria, begins to recite the first verses: “I neither hide nor dare,” a phrase that immediately resonates with fans of the series and connects the past with the present of the new production. As the trailer progresses, his companions join in, completing the lyrics until they reach the final chorus: “It’s physics or chemistry.” © Atresmedia © Atresmedia In the second appetizer that Antena 3 has given to fans of the series, the institute reopens its doors and is filled with life. The school, which has more than 20 years of history, remains the same; The only thing that has changed, as a voice-over says, “are their students. This complicated generation who do everything that shouldn’t be done.” All this accompanied by images of the new students, along with their names, so that we become familiar with them. © Atresmedia © Atresmedia In just two minutes, the trailer shows us where the new plots are heading. Young people break the rules and prohibitions imposed by the educational center and live the rebellion of adolescence, experiencing their first times: at parties, in love, in sex, in grief… This new class of students They will face serious problems, in addition to those inherent to age, such as the emotional impact of a traumatic event: the death of Silvia, a Zurbarán colleague. Although they are not all friends, they will be forced to understand each other. © Atresmedia © Atresmedia Furthermore, the DNA of Physics or chemistry remains unchanged, they will once again seek to break taboos, and future viewers will find everything that made the original series great, but without losing the problems that affect young people today. From what we have been able to see, there are many high-voltage scenes, which show the diversity in relationships and the difficulty that some teenagers have in fitting into society because they are considered different. Friendships, fears, doubts and insecurities will also be present this season. © Atresmedia As in the previous preview, they have left the biggest surprise for last: it returns Olympia, the iconic character played by Ana Milan in FoQ, will be in this new stage, although it has not been confirmed if it will be a cameo or if it will be a regular character with a presence in all chapters. In this way, he would join the rest of the teachers trained by Israel Elejalde (Eden), Itziar Miranda (Love is forever), Silma Lopez (Valeria), Cuca Bunting (Without tits there is no paradise), Alex Sie (red eagle) and Anais Tovar, who, With their different ways of seeing life, they will star in stories that will inevitably be intertwined with those of the students. © Atresmedia That’s how it is FoQ. The new generation The plot focuses on the first times of teenagers: the first drunkenness, the first parties, the first ‘I love you’… and the first duel. The new Zurbarán school year begins marked by the loss of a student, which leads the parents’ association, which now runs the center, to make a decision: create a support group for the students. Thus, eight very different young people end up sharing a space in which they will collide completely, but where they will also end up knowing themselves and sharing their desire to live and fall in love.

In ‘Farmtok’, agriculture takes the spotlight. What will happen if TikTok disappears?

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BUCYRUS, Ohio, USA — Zoe Kent hopes people will lighten up a little to hear her talk about farming on the internet. In one of his latest videos, he compares pesticide application to dry shampoo. “Farming is for girls,” he jokes. On Instagram and TikTok, under the username “farmwithzoe,” Kent films herself putting on boots to load corn into the bed of a huge truck, posts memes about the price of grain, and documents almost everything about life on the farm, from how He gets rocks stuck in his equipment until he eats lunch on long days working on a combine. Now, the future of TikTok — and “Farmtok,” as some creators call the agriculture-related influencer ecosystem — has become more uncertain due to a ban the U.S. government briefly implemented on TikTok over the weekend. The new Trump administration rescinded that ban, at least for now, but farmers are keenly aware that things could change, and with them, the ways they share farm life with the rest of the world. But most say they will continue to adapt to what the platforms throw at them. “It’s like building your business on rented land,” Kent said. “It’s not guaranteed to stay there.” Even before the uncertain threat to TikTok’s future, agricultural creators had to deal with the evolution of social media. As algorithms changed, they faced greater challenges communicating with an audience many see as increasingly disconnected from agriculture. But most say they will continue to adapt to what the platforms throw at them. Some producers make extra money by building an audience on TikTok or Instagram. Others use social media to advertise to local customers, such as restaurants or farmers markets. Perhaps most importantly, they want to continue building community with other farmers in the face of industry challenges such as the profession’s impact on mental health, economic pressure and climate change. Several farmers said the disconnect has grown over the years as social media algorithms have changed. “I know for a fact that our social media reach is way down now,” said Beth Satterwhite, who has been posting on Instagram about her small organic vegetable farm in McMinnville, Oregon, for more than a decade. “The stories of people working in agriculture are a little less interesting for the consumer, I don’t know if it’s really less interesting or just less visible,” he said. Neil Denton, who grows corn, soybeans, wheat and rye in Barlow, Kentucky, shared a similar sentiment. Consider that many of his more than 80,000 followers on Instagram and 33,000 on TikTok are other producers, not members of the public. He finds that “disappointing” and worries about how much people know about the food that ends up on their plates. But he thinks there’s a silver lining: “Farming is a lonely occupation because you’re not around a lot of co-workers,” Denton said. “I think some farmers use social media as an outlet… to be able to express yourself and feel like you’re not alone.” Within the farming community, it can also be helpful to learn from other farmers, many producers said. Megan Dwyer, who grows corn and soybeans and raises beef cattle in northwest Illinois, uses social media, especially X and Facebook, to gauge what’s important to other farmers. “It’s a great source of information, especially quick information,” he said. However, all that quick information comes at a price. Satterwhite described a “soup of language” around agriculture, saying it could be difficult for an outsider to say which agricultural practices are legitimately better for the climate or the environment. “I see a lot of greenwashing,” Satterwhite said, referring to the practice of falsely portraying a product or practice as green in order to market it to an environmentally conscious public. “There is definitely a lot of misinformation out there,” Kent added. “I try to filter out who has genuine questions versus who already has a stance and isn’t willing to listen to me.” That’s something many ag influencers agree on: that they still want a place to have a conversation. As Dwyer said, “You never know who you are influencing there or what can happen.”

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