Prime

It has been since October in countries like the United States or the United Kingdom, but as of today, Apple TV+ will be available within the offer of prime video in other European countries, such as Spain, Germany and Italy. The fate of the Apple platform is still a peculiar symbol of how things are going to the business of streaming… and how Amazon is raised. Amazon friends. Like so many other channels of the Prime Video offer, to access the Apple TV+ programming, an extra (9.99 euros) that adds to the rate that the client already pays for Amazon Prime is added. The offer includes many of the most outstanding series of the Apple platform, such as’Separation‘,’ Silo ‘,’ The Morning Show ‘,’ Slow horses ‘,’Ted Lasso‘, movies like’Wolfs‘ either ‘The secret abyss‘And sporting events such as Major League Soccer and Major League Baseball. Another channel. Apple TV+ thus adds to The offer of prime video channelswhich has become a remarkable reponent of other people’s catalogs, almost forty, although all need the client to pay an additional rate. Among the most outstanding are some of cinema and series such as Crunchyroll, AMC+, MUBI, Lionsgate+or the exclusive Amazon MGM+. There are also sports such as Dazn Pro or Laligatv, although it undoubtedly attracts three platforms that we know for their activity outside Amazon: Max, Skyshowtime and, now, Apple TV+. Apple’s fluctuations. Leaving Skyshowtime aside, a recent platform and of which there are still no data on failures or successes, Max and Apple TV+ coincide in a trajectory of astronomical losses. Warner has spent years old submerged in radical cuts What have Affected to your premiere calendar Already the production of Max and HBO. Apple TV+, meanwhile, has had to end renouncing its purpose of becoming a Major from Hollywood after failures as notable as those of ‘Napoleon’ or, above all, ‘argylle’, as well as vision figures that They pale next to competitors Like Netflix. Time to grow. This last detail is especially relevant: despite the undisputed quality of its catalog, the penetration of Apple TV+ is incomparable to that of its rivals, and hence the treatment with Amazon: geting that series as ‘separation’ or ‘Ted Lasso’ look more is essential to continue producing callity content. Apple TV+ is not collected to give control over its products, something that has always gone against its business philosophy, but in this case it needs it. An previous agreement. It is not the first time that Amazon and Apple reach an agreement related to the content of Apple TV+, since its films were available for rent in Prime Video. What Amazon got in 2020 It was that Apple did not force the spectator to leave prime video and to enter its platform and make him pay 30% commission of the App Store. It was a favor treatment that had an unusual bridge between Apple and a rival company, and made Amazon Partner Apple privileged, undoubtedly taking a first step for the appearance of Apple TV+ as a prime video channel. The transformation of streaming. What is also clear is that the appearance of a channel as relevant as Apple TV+ in Prime Video, adding to Max and Skyshowtime, demonstrates not only Amazon’s financial muscle, which will have had to pay their own for that privilege, but also allows us to advance to a possible streaming panorama transformation. We will stop seeing in the future, perhaps, islets of exclusive content that do not communicate with each other, such as Netflix or Disney+, and we will see more platforms that intersect their catalogs, leaving in the viewer field the possibility of choosing one or another service according to offers, prices or temporary exclusive. Although in that sense, few can shade the splendid offer of Amazon channels. In Xataka | Prime Video has a plan to differentiate from its competition: become a repository of foreign channels