phones

The best deals on low, medium and high-end mobile phones at the Amazon Spring Offers Festival

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Do you have to change your mobile phone? Campaigns like the current Spring Sale Festival are especially interesting because we usually find good discounts, so taking advantage of the fact that Amazon gave the starting signal yesterday and that we still have a few days so we can take advantage of the discounts (ends on March 16), in this article we are going to review what the discounts are. best deals on mobile phones. Google Pixel 10 Pro (512 GB + Pixelsnap Charger) The price could vary. We earn commission from these links The best offers on mobile phones Before commenting on which are the best cell phone deals, we are going to do a brief review mentioning them: Google Pixel 10 Pro by 999 eurosa high-end version with a lot of internal storage that also comes with a gift. Xiaomi Redmi Note 15 Pro 5G by 339 eurosa mid-range from the brand that stands out for its screen. Google Pixel 10 by 589 eurosthe lowest price Amazon has had to date. Xiaomi POCO M8 5G by 209.99 eurosan interesting proposal if you are looking for a cheaper Xiaomi mobile. Motorola Moto g85 5G by 169 eurosa low-end mobile that has a good technical sheet. Google Pixel 10 Pro He Google Pixel 10 Pro has starred in one of the best offers in the new Amazon campaign, specifically in its version with 512 GB of internal storage that also includes the Pixelsnap Charger by 999 euros (it costs the same with or without it), which is basically a wireless charger. This is currently one of the best Google phones and stands out above all in its photography section. It incorporates an excellent 6.3-inch OLED screen, has 16 GB of RAM and your operating system will be up to date for many years. Google Pixel 10 Pro (512 GB + Pixelsnap Charger) The price could vary. We earn commission from these links Xiaomi Redmi Note 15 Pro 5G Although it is not the best offer we have seen this week, the Xiaomi Redmi Note 15 Pro 5G has dropped to 339 euros (before 399 euros) on Amazon. It is a mobile phone that stands out for its 6,580 mAh batterybut above all because of its screen: 6.83-inch AMOLED, 1.5K resolution, 120 Hz refresh rate, maximum brightness of 3,200 nits and compatibility with Dolby Vision. Not bad for its price. Xiaomi Redmi Note 15 Pro 5G (256GB) The price could vary. We earn commission from these links Google Pixel 10 If the previous Google mobile is out of your budget, the little brother has also dropped in price. He Google Pixel 10 is available for 589 euros or by 599 euros if we want it with the Pixelsnap Charger. In both cases we are talking about the same mobile configuration with 128 GB that incorporates a excellent screen for viewing multimedia content and a good photographic section. The price could vary. We earn commission from these links Xiaomi POCO M8 5G For approximately 200 euros we find two mobile phones. The first of them is the POCO M8 5G by 209.99 eurosa smartphone with a 5,520 mAh battery that incorporates a 6.77-inch Flow AMOLED screen with a 120 Hz refresh rate. Its processor is the Snapdragon 6 Gen 3 and, although it comes with 256 GB, it can be expand storage via microSD card up to 1TB. Xiaomi POCO M8 5G (256GB) The price could vary. We earn commission from these links Motorola Moto g85 5G The second mobile is Motorola Moto g85 5G by 169 eurosa smartphone with a 6.7-inch pOLED screen that offers a 120 Hz refresh rate and Full HD+ resolution. Your processor is Snapdragon 6s Gen 3comes with both 12 GB of RAM and 256 GB of storage and its battery supports 30W fast charging. Motorola Moto g85 5G (256GB) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Alejandro Alcolea, Pepu Ricca in Xataka Android, Google, Xiaomi, Motorola In Xataka | The best mobile phones (2026), we have tested them and here are their analyzes In Xataka | Best mobile phones in quality price. Which one to buy based on use and seven recommended models

Mobile phones in China are suffering the biggest price increase in five years. The culprit is not a manufacturer: it is AI

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Smartphones face a year of challenges due to the price of basic components such as RAM. The predictions They are already talking about increases of between 90 and 150 dollars for basic mobile phones, and between 300 and 400 dollars in the case of high-end mobile phones. AI is about to blow up an industry that has claimed its first victim: Meizu. Go for it, leave almost everything. I still remember that MWC last year when I stopped by the Meizu stand. I liked what I saw: new batch mobiles, with balanced hardware, the design and ROM that I fell in love with almost a decade ago and a shocking promise: the manufacturer was preparing its global launch. A history of mobile manufacturing in China, about to return to Europe as an alternative to manufacturers such as Xiaomi, Honor or OPPO. what has happened. Recently, Meizu has announced its exit from the smartphone market to focus their efforts on AI. In addition to the strong competition in its local market, the sharp rise in RAM prices makes it difficult for the manufacturer to be competitive against more established brands. It is a movement similar to that of ASUS, which He has said goodbye to his Zenfone family to focus on AI solutions and other types of products. The death of the quality-price mobile phone? 2026 will be a critical year for quality-price mobile phones. For years, manufacturers have been able to play with relatively comfortable margins: RAM abundance Component recycling A supply chain at your entire disposal The RAM giants have their shelves collapsed due to requests related to AI, and cheap modules have completely stopped being a priority. The dilemma. IDC analysts make it clear that we are witnessing a major shock in the supply chain. It’s not a temporary high: AI has completely changed market priorities, and things like RAM won’t stabilize in price anytime soon. Historically, we have normalized annual cycles and launches “just because”, even though there was no hardware or news to justify the launch of clone phones year after year. Maybe and just maybe, the price crisis will make manufacturers have to rethink their strategy. Image | Meizu In Xataka | Expensive and premium mobile phones are not a fad: they are the new standard, and Motorola knows it

Xiaomi is testing the mother of AIs for its cars, mobile phones and home. And there is no trace of Google or OpenAI

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Xiaomi long ago stopped being simply a mobile brand and became one of the giants of the Chinese technology ecosystem. The company It no longer goes to volume, it goes to aspirationand to achieve this they want a remarkable user experience. A deep integration of artificial intelligence is inevitable to achieve this, and that is where MiClaw comes to life. Mike? Xiaomi has published on its website the details about MiClaw, your next step in exploring AI agents. It begins as a small-scale closed test, but it represents the pillars of what we will see in the near future on the company’s devices. What is. Xiaomi is testing with MiClaw the execution capabilities of its large AI models (MiMo) within the mobile-car-home ecosystem, both at the conversational level and in terms of execution capacity. It is a deep model, one with full access to every single event on the device, and able to reason for itself what action needs to be taken. What are you doing. The agentic AI prepared by Xiaomi follows a four-step model: Perception Association Decision Action In the text itself, Xiaomi gives us some examples of how its agent can make our lives easier. A refrigerator that can automatically check which consumables are missing at home, connect to our calendar and create a reminder that we have to make the purchase. You buy a train ticket, the agent reads the confirmation SMS, consults our calendar, and automatically prepares and schedules the trip. Why is it important. That Xiaomi is redoubling its efforts in AI is no coincidence. The company wants to be a benchmark in the ecosystem and conquer regions like Europe. Leading in artificial intelligence will be key for any of its product pillars: cars, home devices and mobile phones. Xiaomi wants to move away from the current interpretation-execution proposal, to integrate an agent capable of carrying out up to 20 consecutive and independently executed actions. At the moment, MiClaw works under closed beta on devices like the Xiaomi 17 Ultrabut Xiaomi’s idea is to develop an agent capable of working on any of its devices. Image | Xataka In Xataka | Is the newest the best for you? We compare the Xiaomi 17 Ultra against the Xiaomi 15 Ultra to see which is a better buy in 2026

iPhones were supposed to be the most secure cell phones in the world. It was supposed

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Imagine a tool capable of bend the security of a mobile simply browsing a website, without downloading any file or accepting any permission. It’s scary, but if that cell phone is also an iPhonethings get even worse. It is not the argument of a conspiracy theory, it is reality and it has just destroyed Apple’s aura of invulnerability. What has happened? Google security engineers have published a report detailing ‘Coruna’, a sophisticated hacking kit designed specifically to compromise iOS devices. According to the investigation, Coruna uses a chain of ‘zero-day’ vulnerabilities which give almost total access to the device. It’s going to be something similar to Pegasusbut even more sophisticated. The most disturbing thing is that it has been located in the hands of cybercriminals, but its origin appears to be in US government agencies. What Coruna does. As we said, all you have to do is visit a malicious website for it to take action. Coruna’s architecture is based on an extremely complex exploit chain that takes advantage of flaws in the browser’s rendering engine and in the operating system core itself. In this way, it takes control of the iPhone silently, without the user downloading any files or accepting any additional permissions. The good news is that Apple patched one of these vulnerabilities with iOS 17.3, so if your phone is on this version or higher, you have nothing to worry about. However, despite these limitations, it is estimated to have infected tens of thousands of devices. Image: Google Timeline. In early 2025, Google first detected parts of this exploit chain that had been used by a commercial surveillance company. In the middle of the year he reappeared in a campaign against Ukraine attributed to Russian espionage and at the end of the year he made the jump to China, where he was hiding on fake websites about finance and cryptocurrencies. The kit stole cryptocurrencies and other data from victims, such as photos or email accounts. Who has developed this. In statements to Wiredthe head of the security company iVerify, highlights that the code is “extremely sophisticated and its development has cost millions of dollars.” The most striking detail is that Coruna shares modules with the one known as “triangulation operation”another cyberattack targeting iOS discovered by Kaspersky and attributed to the NSA. At the moment it is a suspicion, but according to iVerify, the signs clearly point to it being the work of some US government agency or contractor. How it has ended up in the wrong hands. It is the question that experts ask themselves and at the moment there is no answer, but there is a hypothesis. Zero-day exploits are those that the manufacturer, in this case Apple, has not yet detected and are the most expensive ones sold on the black market. The theory is that it was sold by an exploit broker to some foreign intelligence service and from there it made the jump to cybercrime organizations. iVerify analyzed a version of Coruna and found that the code had been modified to install malware that emptied cryptocurrency wallets. These additions were “poorly written” and contrasted greatly with the underlying code, which fits with the theory that it was conceived by a very well-funded organization and then ended up in the world of cybercrime. Image | Apple, edited with Gemini In Xataka | Anthropic has become the Apple of our era and OpenAI our Microsoft: a story of love and hate

In the midst of the RAM and SSD crisis, there are those who are launching laptops and mobile phones with more capacity at the same price: Apple

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Apple has set out to eclipse the Mobile World Congress. He does not attend the Barcelona fair, but he has presented products. For now, the iPhone 17ethe new MacBook Pro with the M5 Pro and M5 Max processorsthe new MacBook Air M5 and the renewal of your monitor Studio Display. And what has caught my attention the most is the “generosity” of an Apple that has not accustomed us to it. Because, with the one that is falling with the RAM crisis and of SSD priceApple is offering more without increasing the price. And it is something that has several readings… and some asterisks. The new devices. There isn’t much new in anything the company has presented so far. It is assumed that there is still a ‘cheap’ MacBook throughout this Wednesday, March 4, but what they have already presented is, basically, the same as last year, but with new processors. The iPhone 17e is a mobile phone with an outdated design, but it includes a slightly cut version of the processor of the iPhone 17 Pro. The MacBook Pros were already beasts in many ways and now they can be equipped with the M5 Pro and M5 Max that reach absurd figures for GPU capacity and memory bandwidth in the most powerful versions. And the MacBook Air was already a very interesting device for mobility, but now also somewhat more powerful. As I say, not much new on the front, until we look at the storage. With the one that is falling… At this point, no one is aware that we are experiencing an unprecedented component crisis. It’s not like 2020, when a bunch of factors caused a global chip crisis. Now there is only one “culprit”: artificial intelligence. There is three main companies that manufacture memory (Micron, SK Hynix and Samsung), and the three have focused almost the entire his production to memories for AI. This is causing not only us to have to pay more to be able to buy RAM or an SSD for our PC, but also the manufacturers themselves are changing their device launch plans –the steam machine-, there is someone who is selling laptops without RAM or without SSDwho looks to Chinese manufacturers to see if they can find a solution or, directly, those who can withdraw from the market. And, in the middle of that hurricane, Apple (which It is not characterized by its popular prices), launches devices. And the surprise came. Generosity. I’m not going to explain much, I’m just going to give some information: The iPhone 17e starts with 256 GB of storage and costs 709 euros. He iPhone 16e It started at 128 GB and cost 709 euros. The MacBook Air M5 costs 1,199 euros with 512 GB of SSD. He MacBook Air M4 It cost the same at launch, 1,199 euros (in October last year they lowered it by 100 euros to 1,099 euros), but with 256 GB. On these devices, Apple has doubled the storage while maintaining the price. And not only that: the Studio Display XDR was sold with a basic tilt adjustment stand, but you could purchase the articulated arm that allowed you to adjust both angle and height. The price of support? 999 euros, which became a meme. Now, the new Studio Display XDR It comes with that ‘Pro’ support included. Of course, the base MacBook Pro M5 costs 100 euros more with a 1 TB SSD instead of 512 GB. Generosity? What is happening here, is the first thing I thought when I started analyzing the price. There are several options that can be compatible… and even all at the same time. No company is there to give away, so it is simply possible that they have a huge stock of 512 GB SSDs that they now mount as a base in their computers. This would make sense if we take into account the very high price of expanding the memory on an Apple device. The most basic option would be the most chosen, so those with 128 GB on mobile phones and 256/512 on MacBooks would be the best sellers and, therefore, have a surplus of the expanded options that fewer people would opt for. Another reading may be that, due to the high price of the devices, Apple decides to absorb part of the cost of RAM because it’s still worth itmaking money per device sold and expanding the Mac user base at a time when Windows laptops can have a very difficult time. What Apple saves are the chargers in its new equipment. The MacBook Pro no longer included a charger, but the MacBook Air did. Now not even that. The turn. The other option is that… it will be our turn. The prices that I have detailed are in euros and for Spain if we take into account the launch price, without subsequent offers or reductions. In the United States, things are very different. They have also doubled the storage, but the MacBook Air in its 13 and 15-inch versions now They are 100 dollars more expensive than the previous generation. It is always complicated because direct conversions cannot be made from the US price to the European price (in fact, the M5 MacBook Air costs $1,099 and $1,299 compared to our 1,199 euros and 1,499 euros), but we may simply have to face that price increase in 2027 models. Because, unfortunately, the RAM crisis is going to last a long time. Intel He thinks he has the rest of the decade ahead of him, NVIDIA does not have good forecasts either and Samsung has just said that, if that, it will begin to ease in 2027. Images | Apple, Samsung In Xataka | Apple has been the industry’s first customer for decades. AI is relegating it to the background

discounts of more than 30% on TVs, cell phones and more

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We have just started March, a new month in which Amazon is one of those stores that surprises us with offers on a multitude of products. If you want to know what are the best deals in technologythese are some of the ones we have found. smartphone Xiaomi Redmi Note 15 Pro by 319.99 euros: 6.77 inches and with a 200 MP camera. Super automatic coffee maker Krups Essential by 298.99 euros: compact and with integrated grinder. Wireless headphones Anker Soundcore Q20i by 31.98 euros: headband and noise cancellation. air fryer Ninja Max by 149.99 euros: 9.5 liters and with six cooking functions. Smart TV TCL 55V6C by 299 euros: 55 inches and with Google TV. Xiaomi Redmi Note 15 Pro Smartphone One of the flagships of the mid-range is this terminal from Xiaomi’s Redmi family. Its recommended price is 349.90 euros but, now, it has dropped to 319.99 eurosthus obtaining a 9% discount. The Xiaomi Redmi Note 15 Pro is a smartphone with a good and generous screen 6.77-inch FHD+ AMOLED. Its brain is the MediaTek Helio G200-Ultra processor, which is accompanied by 8 GB RAM and 256 GB of memory. It also stands out for its photographic system, with a 200 MP main lens. XIAOMI REDMI Note 15 Pro – 8+256GB Smartphone The price could vary. We earn commission from these links Krups Essential super-automatic coffee machine Compared to the well-known capsule coffee makers, super-automatic machines have been gaining ground in kitchens. It is true that they tend to be expensive models, so finding one on sale is a good opportunity to get a machine of this type. Now, this Krups Essential has a 36% discount and you can buy it for 298.99 euros. This coffee maker Super-automatic has a very intuitive digital display and comes with a milk and frother accessory. Its integrated grinder is highly precise and one of the things it also stands out for is being compact and elegantbeing perfect for small kitchens. Krups Essential, Super-automatic coffee machine The price could vary. We earn commission from these links Anker Soundcore Q20i Wireless Headphones If you are looking for some wireless headphones headband without spending a lot, these Anker They are a good option and even more so now that they are on sale. Its recommended price is 49.99 euros but you can take them, right now, for 31.98 euros. For the price they have, don’t think that you are giving up good features. They offer three listening modes (noise cancellation, normal and transparency), have connectivity Bluetooth 5.0multipoint connection, its battery lasts up to 60 hours and you can also use it by cable. Soundcore Q20i Wireless Bluetooth Headphones with Hybrid Active Noise Cancellation by Anker The price could vary. We earn commission from these links Ninja MAX Air Fryer The Ninja firm has been achieving great success within the small appliancesespecially thanks to their innovative (in terms of design) air fryers. Now, on Amazon, this Ninja MAX has gone from costing 229.99 euros to 149.99 euros. This air fryer of Ninja is double and offers a 9.5 liter capacity. It is sold exclusively on Amazon and has six cooking functions. In addition, in addition to the two drawers, it comes with two racks with non-stick bases and a recipe book. Its design stands out for its golden stone color, which will give a very elegant look to your kitchen. Ninja MAX Dual Compartment Oil-Free Air Fryer The price could vary. We earn commission from these links Smart TV TCL 55V6C If you are looking for a cheap TV but with good features, this TCL 55V6C is a great option and even more so now that it is on sale. Before it cost 449 euros, but now it has a 33% discount. This allows you to buy it for 299 euros. This TCL TV mounts a panel 55 inch Direct LED with 4K HDR resolution. The operating system under which it works is Google TV and is compatible with Alexa and Google Assistant. TCL 55V6C 55″ Direct LED Smart TV The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xiaomi, TCL, Ninja, Anker and Krups In Xataka | Home alone: ​​buying guide for smart devices to take care of your home when you go on vacation In Xataka | Best iPhones. Which one to buy and recommended models based on budget, tastes and quality-price

It turns out that to innovate in mobile phones, only one thing was needed: (very) useful little things.

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Neither the latest Qualcomm processor, nor “agent” AI, nor a camera with 200 megapixels. What surprised us most this week with the launch of the Galaxy S26 Ultra It was his anti-gossip screen. A friendly reminder that, perhaps, innovation in technology does not involve the most technical characteristic, but rather the most useful one. A touch of attention. We have been criticizing for years (and rightly so) that mobile phones do not innovate. For some time now, attending the presentation of a new model is usually summarized in: Same mobile Best camera (sometimes not even that) More power AI functions that, with a high probability, we will never use The umpteenth improvement in hardware that has been nearing its peak for years This is why, as soon as we see one of those novelties of the “oh, I want that in my daily life“, we return to that smile from when mobile phones were devices designed to make our lives easier, and not so much to sell hardware deployments at the highest possible price. The anti-peeping screen. Yes, we already know that there are €1 screen protectors that perform a similar function, but the point is that this screen includes it from the factory, and with brutal technology. It is capable of regulating the emission of the pixels so that we are only able to see the panel from the front. This opens the door to having a native security layer on our screen and, by the way, being able to put a quality screen protector on it (protection ones are usually not). The matte screen. A couple of years ago, Samsung surprised the world with the matte screen of the Samsung Galaxy S24an anti-reflective layer that represented a before and after when viewing content. Apple tried something similar in its last generation, but couldn’t come close. Once again, a silent innovation that did not impress on the technical sheet, but in terms of utility it was outstanding. Apple’s square sensor. People take selfies, lots of selfies. And turning the phone to do them is not a drama, but if you can save it, all the better. It is just what Apple invented with its iPhone 17 and the square sensor: one that allows the mobile to record and take photos both vertically and horizontally in the same position. NXTpaper screens. Although the superiority of the physical book over the electronic reader is a debate that I do not want to open (and that I do not intend to lose), TCL has been doing something for some time that its competition does not dare to imitate: dual panelswhich can be used as an electronic reader and as a traditional panel. How does it work? These phones and tablets are modified LCD panels with a different matrix than the rest. The backlighting system, the anti-reflective layer and the microtexture of the surface itself are adjusted to emulate an electronic ink panel, and thus be much less aggressive to the eye when we are reading. 10,000mAh batteries. Quietly, smartphone batteries are undergoing their biggest revolution. The main change: betting on silicon to give us much more generous capacities. Because yes, innovating is making the phone last three days, and not one as we have been accustomed to for years. Image | Xataka In Xataka | Mobile phones have been stagnant for five years when it comes to innovation. There is an explanation

cell phones, headphones and more with discounts

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In a week in which we have witnessed several Samsung announcements, it is normal that some of the best offers are found precisely on these devices. But it is undeniable that stores like Amazon or MediaMarkt have continued to launch discounts on other brands with quite juicy bargains. Do you want to know more? Today we review the best deals of the week in the Hunting Gangas of Xataka. Samsung Galaxy S26 Ultra by 1,449 eurosthe mobile phone with the greatest generational change from Samsung. Huawei FreeBuds Pro 5 by 199 eurosheadphones that come with a juicy gift. Samsung HW-B66CF by 159 eurosa very competitive price for a model compatible with Dolby Atmos. Lenovo IdeaPad Slim 3 by 649 eurosa computer that comes with an OLED screen. Samsung Galaxy Buds4 by 161.10 euros When registering in the store, the brand’s new headphones with lossless audio quality. Samsung Galaxy S26 Ultra He Samsung Galaxy S26 Ultra It is the mobile phone of its generation that has undergone the most changes. Samsung has it in pre-purchase under its “Double storage” campaign: if you buy the 512 GB version, for example, you pay what the 256 GB version costs, which in this case is 1,449 euros. In addition, the store also offers a series of discounts and gifts: Additional discount of 50 euros when paying with Bizum or Samsung Pay. Free color cover using the code REGALOS26. Gift charger when consulting with an expert in the chat. Possibility of receiving more discounts when handing over your old smartphone, tablet or smartwatch with a maximum of 775 euros in savings. What does he bring? Samsung Galaxy S26 Ultra? First of all, a privacy screen which allows you to see its content if you look at the phone from the front, but not if you look at it from the side. It also supports 60W fast charging, incorporates the processor Snapdragon 8 Elite Gen 5comes with a vapor chamber to reduce its temperature and includes multiple artificial intelligence functions. Samsung Galaxy S26 Ultra (512GB) The price could vary. We earn commission from these links Huawei FreeBuds Pro 5 If you want a good combo of headphones with another device, keep a close eye on what Amazon has for 199 euros: the Huawei FreeBuds Pro 5 along with a Huawei Band 10 as a gift. The headphones have good noise cancellation and include a spatial audio system to have a better immersion when listening to music. Huawei FreeBuds Pro 5 + Huawei Band 10 The price could vary. We earn commission from these links Samsung HW-B66CF Lately we are seeing very good prices on sound bars that are compatible with Dolby Atmos and at MediaMarkt right now we have an excellent discount on the model Samsung HW-B66CF. By 159 euroswe are faced with a sound bar with wireless subwoofer that offers great power at 3.1 channels. It has Bluetooth connectivity and comes with a remote control. The price could vary. We earn commission from these links Lenovo IdeaPad Slim 3 If you want to buy a computer and prefer to prioritize the quality of its screen to watch movies or study, MediaMarkt has the Lenovo IdeaPad Slim 3 for a price of 649 euros. This computer features a 15.1-inch OLED screen and comes with both 16 GB of RAM and 512 GB of internal storage. Additionally, you won’t have to install Windows 11 on your own, because it is already integrated. The price could vary. We earn commission from these links Samsung Galaxy Buds4 In addition to mobile phones, Samsung has also announced a new generation of its headphones, and you can buy them on sale. The Samsung Galaxy Buds4 have dropped in price at MediaMarkt from 179 euros to 161.10 eurosbut to see this discount you must first register in the store. They are headphones with good autonomy (up to 30 hours) that are also compatible with the SSC-UHQ codec to enjoy lossless audio on platforms like Spotify. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Samsung, Huawei, Lenovo In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros

It is Samsung’s plan to conquer AI in mobile phones

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Samsung has just unveiled its new high-end: the new Galaxy S26 family is here and arrives with a conservative proposal but at two speeds where the Ultra model is the one that comes out the best. And it also brings more artificial intelligence than ever. Leaving aside the long list of functions that were already in Galaxy AIthose that have improved and new features such as ‘Now Nudge’ or Agentic AI, the big surprise It’s a confirmation: Perplexity lands as a full-fledged assistant alongside what already existed, Bixby from home and Gemini of Android. Full integration. Perplexity comes to compete head-to-head with the home assistant and Google assistant as long as it is integrated at the operating system level. What does this mean? That you can invoke it to use it in system apps such as Notes or Reminder, but also with some third-party applications. It is not a downloaded app: it operates on the device’s framework layer. And as such, you can invoke it via ‘Hey, Plex’ (without Aitana’s boyfriend appearing) or from the side button. This point is more than a simple detail: it is using the hardware as a distribution lever: whoever controls the hardware controls how the user accesses it. A reminder: Google paid a million to Apple to be the search engine on iOS. Context: Samsung’s pending issue. Few mobile manufacturers bet as much and as well on AI as the Korean firm. Samsung It is the brand that sells the most mobile phones within the Android ecosystem, but the assistant battle has been lost with Bixby. On the other hand, he has to integrate Gemini by contract. In short, Samsung cannot control its entire artificial intelligence layer sovereignly and that is a dangerous strategic dependency if you want to be the best. Samsung’s trump card: being a Swiss army knife. According to an internal Samsung investigationabout 80% of users already use two types of AI agents in their daily lives, so they have turned flexibility into a plus. Since Samsung knows that it cannot go to war with the best language model alone and win, it has opted to become a neutral hub, which allows it to attract advanced users who want to use the best of each house without friction. As declared Won-Joon Choi, President, COO and Head of R&D Office of Mobile eXperience Business at Samsung Electronics: “We are committed to building an integrated, open and inclusive AI ecosystem that offers users more choice, flexibility and control to perform complex tasks quickly and easily. Galaxy AI acts as an orchestrator, integrating different forms of AI into a single, natural and cohesive experience.” Why is it important. Because with this movement Samsung has changed the rules: it declares itself platformnot an assistant. It is a layer that coordinates several agents, leaving behind the “one assistant to rule them all” thing. The Korean firm thus differentiates itself from Apple’s vertical control and closed integration or Google’s tactic of prioritizing Gemini above all and even putting it in the soup. The movement is most intelligent: it thus neutralizes his weakness (Bixby) to transform it into a virtue. They deliberately decide to open up and let the user choose with whom and for what. Why Perplexity and not another. Here is an elephant in the room that should be remembered first of all: because the most mainstream AI, ChatGPT, She is already married to Apple. From here, it must be clear that Samsung has chosen the best possible strategic partner for its corporate interests at this time. And there are a few reasons: Because it offers a differentiated and complementary value proposition: it is a quality conversational chatbot that cites sources, without advertising and verifiable answers. Its presence is not a redundancy of Gemini, which can be used for productivity and the Google or Bixby ecosystem, for the device. A starting point in the most favorable negotiation: Perplexity is a startup that needs alliances for massive distribution against the power of Google and OpenAI, whose valuation exceeds half a billion dollars. This puts Samsung in a position to get better conditions. He already had a relationship with the startup, whose AI It is already present on the Korean brand’s TVswhich implies that they are not starting from scratch: their teams already know the respective APIs. Its anti-ad positioning. Samsung, which is betting heavily on privacy, has a strong argument here to offer a differential experience compared to Google. Reduce the Googledependency. With Perplexity, Samsung diversifies its partners without fanfare with Google in a move of corporate geopolitics. The Korean firm has a multi-million dollar deal of distribution with Google and with this twist, their position is more advantageous when negotiating or putting pressure on the Mountain View company: they have Perplexity in the bedroom as a third agent. In Xataka | Mobile AI promises, but I only see repeated tricks. The real ace up your sleeve is called “agent” and he is on the way Cover | Eva R. de Luis

sell more phones than Samsung in Europe

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Yesterday was Samsung’s big day. One in which he presented his new Samsung Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra. The company focused the event on news and collaborations with large AI companies, as well as high-end hardware. Although the big conversation was on its mobile phones, Samsung had already won since the beginning of the week. There is no way that anyone sells more phones than the Korean company in Europe. Unstoppable. The iPhone is one of the best-selling mobile phones in the world, but even that is not enough for Apple to smile in global photography. Samsung once again put its Galaxy A in first place on the podium, specifically the A56 5G. A mobile that has sold more units than all recent iPhones. The cast. Samsung ranked number one in European sales according to Omdia data, with 46.6 million units sold. The manufacturer’s market share rises from 34 to 35%, helped by the aggressive pricing strategy with the Samsung Galaxy A16 and the demand for the Galaxy A56. Apple grows. Apple, which shipped 36.9 million iPhones in Europe, is growing 6% year-on-year, with a record market share in Europe of 27%. The family iPhone 16 had a sustained demand, and the iPhone 17 Pro Max It has had an enviable reception from premium mobile buyers. The rest. Xiaomi maintained third place with 21.8 million shipments, slightly decreasing its annual sales volume. For its part, Motorola decreased its share by 5%, followed by Honor, which maintains fifth European position. But globally… The Samsung – Apple pulse has been getting worse quarter by quarter. Q4 2025 closed with Apple leading a 25% global share, compared to Samsung’s 18%. However, in the first quarters of the year, Samsung usually accelerates and takes first place at the start of the year. 2026. This will be a year of complete shakeup in the tech industry. The changes in strategy carried out by Samsung and Apple will be decisive for the chair dance to continue. Image | Xataka In Xataka | Trump’s pressure achieves a first move from Apple: part of the Mac mini will be manufactured in the US

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