owners

A soda giant assaults coffee by buying the owners of Marcilla and L’Or. Now they go for the Nestlé cake

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There are two worlds when we talk about coffee brands. On the one hand, the numerous toasters and small brands that focus on the Specialty coffee. On the other, a handful of conglomerates huge that copied the shelves of the supermarkets. Nestlé, Starbucks, Lavazza Or Jde Peet’s are some of those giants, but a brand of sodas arrives to take a good bite to the increasing, coffee cake worldwide. As? Buying to one of its main competitors: the holders of Marcilla or L’Or. KDP. They are the acronym of Keurig Dr Pepper, one of the world’s largest beverage companies. This is the result of the fusion in 2018 of Dr Pepper Snapple Group, holders of the 7up or Schweppes brand, among others, and of Keurig Green Mountaina powerful and historical coffee brand that revolutionized the monodosis system in the United States in the 90s both in offices and in homes. They are a giant with a assessment of about 43,000 million euros. The group manages more than 125 brands, but talking about coffee, in the United States they have Keurig coffee makers With own capsules, In the pure Nestlé style with the Nespresso. Well, that megagroup has just launched an operation of 15.7 billion euros to buy one of the largest coffee companies in Europe, the Dutch Jde Peet’s. Jde Peet’s. This is the matrix of emblematic brands such as Marcilla, Saimaza and L’Or in the Café World, but also of Senso or Hornimans, among others. Before the purchase, the company’s valuation was about 13,000 million euros and, Despite all the problems of the coffee sector these last months and price increases, They closed 2024 with a growth of 13.2%, exceeding the forecasts of the 1,250 million euros. Coffee Empire. Although in Europe they remained stable, performance in areas such as Latin America, Russia, the Middle East and Africa was what promoted the company during the last year, translating in an increase of 21%. And, precisely, that is what KDP seeks with the purchase of Jde Peet’s: entering a market that they have not exploited, but in which the brands of the Dutch are well established. To fulfill the strategy, KDP will create two entities when the purchase is closed: Beverage CO and Global Coffee Co. The latter seems like a rebranding of what so far was Jde Peet’s. Objective: Nestlé. This purchase occurs in a context of a Strong up coffee price increase In recent months thanks to a Perfect storm due to factors such as bad crops and shortage problems, as well as a World demand growth Coffee, especially in China. And the group they have in the sight is Nestlé. This giant has its top priority in coffee, Representing About 20,000 million euros in 2024 with brands such as Nescafé, Nespresso, Dolce Taste, Bonka and a strategic alliance with Starbucks to create home products (more capsules). As we read in Reutersanalysts already estimate that this new KDP entity will have a business size similar to Nestlé, both with a 20% share in the global market. Although the purchase is there and there is an agreement between both parties, such an operation should be reviewed carefully, but it is expected to be resolved in the first half of 2026. We will see what happens with its brands, but in a context in which coffee not only crosses problems due to climate change, but Also for tariffsthis fusion between the American and the European makes all the way. In Xataka | How much coffee a day is too coffee: science has investigated it and has its verdict

In Galicia they have tired of finding garbage outside the cubes. So they will begin to rummage in it to fine their owners

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In Sanxenxo They are fed up of finding trash out of the containers. Hence, the cleaning service and the local police of this coastal municipality of Las Rías Baixas, very popular as Tourist destination During the summer months, they have assumed a peculiar task: rummage in the bags to hunt receipts, tickets or any other track that reveals who has skipped the ordinance. And the City Council already warns: the ‘joke’ can be expensive. What happened? That Sanxenxo, a municipality of the Pontevedrés coast, He said enough. Its authorities have tired of being garbage bags outside the containers spread throughout the people and want to cut that annoying root habit. As? Searching on the bags to identify their ‘owners’. And how will they do it? In A statement Published on Tuesday the City Council explains that the concessionaire dedicated to the collection of waste, Ascan, will be responsible for “analyzing” the bags thrown out of the collection points to “locate the offender.” It will also do so from the hand of the Municipal Police and with a strategy worthy of the classic detectives. The operators will look for receipts, cards or any other track that can reveal where the bag came from. What if they locate the person in charge? Sanction. The Galician City Council recalls that those who skip the Environmental Protection Regulations, public cleaning and garbage collection face a fine of up to 600 euros. After all, The Consistory insistsArticle 39 of that rule makes it clear that pouring garbage into “unauthorized places” is considered a very serious infraction. Why do you do it? Because over the last days the Consistory has encountered garbage bags thrown in the center of the town, in areas as crowded as Consistory or Praza do Pazo, although it has also located abandoned waste in other parts of the interior of the municipality. In Sanxenxo there are some 18,000 neighbors registered, according to the latest INE data, but the number of people who walk and spend the night in the town He shoots every summer. Some estimates They point out that its population It is quintupple During July and August and, at least in 2020, the town had 11,100 second residences. Only in August last year the INE registered 70,000 travelers housed in hotel stores. To give services, to them the usual neighbors, the town has 2,000 containers and 651 islands of waste, spaces that the City Council wants them to use yes or yes. Although it must resort to fines to achieve it. Is it the first to do it? No. Sanxenxo is not the first town hall to which it occurred to search in the garbage bags to hunt offenders. Before they have already done other municipalities in the country, with disparate results. Similar measures were raised in their day in Sherry, Barcelona, San Sebastián either Seville. In the case of Donostia, In 2015 The Consistory ended up issuing an order so that the operators in charge of the collection of garbage stopped opening the bags. The decision was made after the complaint of a neighbor they had fined 250 euros. Images | Sanxenxo 1 City Council 1 and 2 and Hugo Cadavez (Flikr) In Xataka | The rent has risen so much in Galicia that its beaches have problems hiring something fundamental: lifeguards

The psychological barrier of 100 euros per video game is closer than ever. And the owners of ‘GTA VI’ have opinions

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Barely a five years ago We asked ourselves If 80 euros for a PlayStation 5 game was a lot or little. Today the thing has gone to more. Because of the latest movements in the industry and although no company has decided to take the final step, the psychological barrier of 100 euros already has more than “psychological” than authentic barrier. Because we already have it on the horizon. The Take-Two CEO, of course. The last comment On the price of the games it has been from the Take-Two CEO (owner of Rockstar), Strauss Zelnick, who has spoken of “variable prices” when asked about ‘GTA VI‘. The game, he says, must be in proportion to the experience offered: “Our goal is to create The best entertainment in the world and take it to all consumers, wherever they are, and for that We must offer value“, he says, while defending the price of 50 euros for ‘Mafia: The Old Country’, also of the company. It makes sense, but it hurts the same. The variable price, on the table, has logic: if the game is a blockbuster that It has cost 200 million dollars It will have a more expensive price than an indie production with a team of five people. But before that logic we find more or less arbitrary increases, that have been much discussed and that actually have a lot of industry’s score to see how far the machine can be forced. For example, in the announcement of his imminent switch 2, Nintendo talked about games such as ‘Mario Kart World’, with a price close to 90 euros In its physical edition. The fallacy of entertainment. Meanwhile, we continue to see opinions such as Shuhei Yoshida, responsible for the PlayStation brand, today retired, and that said in an interview that “I think it remains a bargain (the price of 80-90 euros) considering the amount of entertainment that the highest quality games provide compared to other forms of entertainment.” It is a fallacy that has been widely refuted: The “Cost per hour” as a value measure and consequent excuse to raise prices blur the quality of experience in favor of the number of hours, and has taken us, over time, to A large amount of filling and superfluous material in video games. To 80 those of PS5. The last time we saw such an aggressive price increase was when PlayStation 5 imposed as a rule for its AAA games the 80 euros. At that time, We adjust prices to inflation From the video game industry until its beginnings and we conclude that they were not as expensive as they seemed: the current 80 euros of PS5 equals almost 120 that the Super Nintendo games cost or the almost 400 of the Neo Geo games in the nineties. Have we gone to better? Are games cheaper now? The numbers seem to secure it. Cheaper, but no. As Baitybait explained In a video about games pricesif we adjust to inflation today’s games are not so expensive. But the truth is that market circumstances have changed since the time of the Super Nintendo. They have changed, for example, certain sales strategies (before a game was a game and point; now there are special editions, microtransactions, DLCs and then launch complete editions …). The digital games market has also changed, now predominantand that has not brought with it a price decrease even though it is cheaper for companies. And it has changed, in short, the fact that the number of releases has multiplied by ten, so the expectations that the player handles with each new game are very different from those that were handled in the eighties or the nineties. Currently investing in a game is not an action as carefree as before: each game is required much more. Therefore, the games are comparatively the same or even cheaper than before, but the player’s psychology has changed greatly. Header | Rockstar In Xataka | People are completely obsessed with the ‘GTA VI’ trailer. And you are looking for clues and theories in every detail

Filling a Tesla Cybertruck with solar panels only costs $ 10,000. Its owners now have 7.5 kilometers extra of autonomy

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We said when the Cybertruck tesla was presented than the larger and more disruptive electric car of Elon Musk’s company arrived with a Important overpricing and with less autonomy of the fiancee. Since then, sales have grown at an irregular pace. For a time it earned him to become The best -selling luxury vehicle In the United States but a few months later he found that they were not going to be able to continue selling the electric pick-up above $ 100,000 for an indefinite time. What is clear is that Tesla Cybertruck has become something like an “image vehicle.” It is not a purchase based on rationality Well, it is not the most comfortable car and, Not much less, the most capable outside the asphalt. It is a purchase that aligns the driver with the most outgoing facet of Elon Musk’s products. Part of the interest raised by Tesla Cybertruck is in its ability to adapt, supposedly, to any circumstance. His facet has been highlighted to spend a few days in the field (although his finishes to camperize the model Leave much to be desired) and has unleashed the imagination of the owners to the point of transforming it into A tower with wheels and metrallet. And with that last purpose, that of carrying out something unexpected, a company has proposed to increase the autonomy of electric car based on putting solar panels distributed throughout the body. It doesn’t seem the best idea. An extra ridiculous at a very high price The transformation of this tesla cybertruck It could be seen live During the past Ces of Las Vegas. There, the company Sunflare Solar presented the electric pick-up wrapped in flexible solar panels that aim to expand the completely electric autonomy of this electric car. Or, rather, we should say that the case may be free of charge for a few kilometers. Few, if we take into account the price of the transformation and the results that are presented in the best conditions. According to the company’s accounts, collected by Electreck, Sunflare aloner promises to be able to travel a few extra kilometers daily for the modest price of $ 10,000. They believe that with their flexible panels distributed throughout the body can be obtained up to 1.5 kW extra daily. Assuming a consumption of 20 kWh/100 km, we would be talking about just 7.5 kilometers. The figure is far from what Elon Musk who before launching his Tesla Cybertruck mentioned that it would be offered with the option of adding solar panels on the roof that would deliver up to 25 kilometers of extra autonomy. Something that, obviously, has not occurred. Who could make sense for? Well, we could imagine that if we want to camp using the Tesla Cybertruck for our trip we can always use the vehicle to feed different devices. In that case, 1.5 kWh of extra power will always be of great help since we will not be draining the battery at all. In fact, to the company that has presented this option specialized in the use of solar panels in the roofs of the homes but, also, On the ceiling of camperized vehiclesFor example. Of course, we must bear in mind that we are talking about an “improvement” that costs $ 10,000. And, to this we must add that the electric car was sold as a kind of vehicle to the proof of any damage. Its body, of steel, is designed to not suffer with the blows and cover the entire body of solar panels is to buy all the ballots to leave us good money if someone brushes our vehicle. The effectiveness of solar panels in vehicles is a pending task. At the moment, no one has managed to get a good enough performance for it to deserve to invest in technology. Manufacturers like Mercedes continues to study their possibilities But, until now, everything has remained in an auxiliary element for feed electrical devices of the vehicle without increasing consumption so the profit is minimal. Photo | Tesla In Xataka | The owner of a Tesla Model and has filled his roof of solar panels to load “up to 100 km”. It is not a good idea

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