iPhone

The fourth iPhone syndrome

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Apple just present the new iPhone. We already have all the characteristics of the iPhone 17 and of the iPhone 17 Pro and Pro Max. Of which we have not had news is from an iPhone Plus because, simply, it does not exist anymore. Instead, we have the iPhone Air. Apple carries years obsessed with an idea: the fourth iPhone. And during all that time, Things have not done well. This year there is no iPhone 17 plusa family with warm results The one that has ended up cutting off the wings to bet on a new trend: that of ultra -launching mobiles. Because the iPhone Air does not stand out in technical characteristics if we compare it with the rest of the family, but if for something it stands out it is for a thickness of just 5.6 millimeters. Forks Apple’s weapon to stand up in an unexplored niche in which its greatest rival, Samsung, has already positioned itself with the Galaxy S25 Edge. iPhone Air and Apple’s desire Until the launch of the iPhone 5sthose of the apple only had one model every year, but in a market that advanced at high speed and with great competition, in 2013 they threw themselves into the pool with the iPhone 5C. It went so bad that they wanted to repeatbecause it was a iPhone 5but cut at a price that made it unattractive. Later they began launching larger plus models, but in 2021 they tried again to position themselves with a new product: the iPhone 12 Mini. It was an iPhone 12, but in a smaller format. The following year they repeated with the iPhone 13 Mini that solved the main problem of the previous one -autonomy -but the accounts still did not leave. Simply, the market was talking and I shouted bigger screens. The diagonal of the phones did nothing more than increase and less and less small mobiles were thrown. Even asus, whose zenfone were champions of this niche, They deposed the weapons With the latest generations, hugging the biggest screens. Apple was clear: if the market wanted large screens, that would give the market, and that’s how they created (again) Plus models. The latest generations have had iPhone 14 Plus, iPhone 15 Plus and iPhone 16 Plusmobiles that were like the ‘normal’ model, but with more screen and battery. But as the mini (although perhaps not in such a beast), the plus models have not finished curdling. The user who wants to spend the least possible money on an iPhone goes for the normal one. And the one who is willing to stretch the budget to buy the plus, If stretches a little more it reaches the PROr, with better screen, best processor and more versatile cameras. The Plus were running out of hole, but Apple’s story is clear: They sell more the more models they offer. Taking that into account, Those of Cupertino have redesigned the iPhone and have not limited themselves to launching one with a screen of different dimensions: The iPhone Air does not carry a “17” because it does not need it: it is unique. It is a new member of the family that comes to live with the rest, not in the shadow. It has only one camera, yes, but the processor is the same A19 Pro that we find on the iPhone 17 Pro and Pro Max. It is a different bet for an Apple that wants to have that fourth iPhone compatible with the rest of its range, that smartphone that is not “the cheap iPhone” or “the most pro iPhone”, but the one that attracts attention by itself. Memories of Jony Ive Apple And yes, it draws attention, but here the question will be resolved within a few months. Because the response to whether the user needs a 5.6 millimeter mobile thickness (which implies in battery limitation, for example) will be elucidated when the List of the best -selling mobiles. In the end, that Apple’s strategy is successful or not, will be responded with sales, which It was what ended the compactsbut in the absence of having that thermometer, there is something obvious: whoever wants this iPhone Air should be very clear that it needs – or wants – that extreme thinness, because The price is on complicated land: 260 euros more expensive than the iPhone 17 … and 100 euros cheaper than the iPhone 17 Pro. It will also have to be clear that It means goodbye to esim. But The iPhone Air has an ace in the sleeve: The Apple of recent years has been blamed that it is late for trends (AI is a very clear example), But with an ultra -elapsed mobile, it comes from the first to this unexplored land in which, apart from Samsung, There are other brands like Tecno. In Xataka | I don’t know any photography. But since I discovered this free app, I feel that my photos with the mobile play in another league

One more year, we have new iPhone. And one more year, Apple is far in generative for mobiles

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Last May of Mayar Pichai, CEO of Google, mentioned the word “AI” 135 times in its inaugural talk In the Google I/O event in 2025. Everything was AI, and that absolute prominence of confirmed in the Presentation of the Pixel 10 In August. Things have been very different in the event of presentation of the iPhone 17, in which this technology has not been practically talked about. Where is Apple Intelligence? One would expect one of the most important technological companies in the world to have climbed into the AI ​​car at this point, but it is not what has happened with Apple. In it Presentation event of the New iPhone 17 As soon as there were Mentions of Apple Intelligence, a platform that not only had to arrive, but when he did proved to be much more limited than that of his competition. Real -time translation. Apple did talk about a new capacity in the Airpods pro 3: The simultaneous translation that is part of the Apple Intelligence platform and that will allow to maintain conversations in different languages ​​among several people, whether they also use those headphones – what will make them hear the translation directly in the helmets – as if not – the translation will appear on the iPhone screen. Waiting to see how it behaves, we are undoubtedly before Apple’s most outstanding novelty in its artificial intelligence functions in recent months. Delays and more delays. Apple already warned in March that its artificial intelligence options would be delayed and They would not reach 2026. Nor was there much to tell at your WWDC conferencewhere the protagonist was the new (and controversial) Liquid Glass Design Language. The iPhone 17 will not boast of AI (for the moment). All this made it practically impossible to wait for surprises in this area, but it is still surprising that while its competitors do not stop raising news with platforms such as Gemini, Apple still does not take a step forward. At the moment the AI ​​does not make a difference. The outstanding functions of AI on Android are striking, but for now they do not seem to have completely transformed the user experience and are not an argument that can make iphone users pass to Android. “Rode to search”, the real -time translation of voice calls and messages, and the striking photographic editing functions They are interesting, but it is even more that growing Gemini integration with installed applications In our Android mobiles, like Gmail. Siri is further away from Gemini. The great harmed of this situation is Siri, Apple’s voice assistant. Theoretically at this point we should have a supervitaminated version with AI, but Its development is being chaotic In an Apple that has not just found the key. That has allowed Google to have a lot of advantage with Gemini, which is already a natural substitute for Google Assistant and winning options with speed. Touch wait. Faced with this panorama, we cannot do much more to wait. Apple has promised that there will be news in Apple Intelligence in spring 2026, and it is more than likely that these novelties will reach their current devices. One thing is true: they are more than prepared for those options, and the NEW CHIP A19 PRO OF THE IPHONE 17 PRO/MAX. Privacy as in the manga. In Apple they already made it clear when presenting Apple Intelligence that one of the clear foci of this platform was to protect the privacy of users. To do this, they will take advantage of both language models that can be executed at home, without connection to the cloud, as more ambitious models that are executed in the Private cloud that Apple It already has prepared. That strategy gives rise to two questions. The first, if the functions that will offer one and the other will be able to compete with the great foundational models of Openai, Google and the rest of the competitors. The second, if that commitment to privacy will really be really differential in the race for AI. In Xataka | If the question is which of the great technology is winning the AI ​​career, the answer is: None

iPhone Air, iPhone 17 and 17 Pro, Apple Watch Series 11, Airpods Pro 3 and all the News of Apple’s Keynote

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Apple’s “Awe Awe Dropping” event has just finished and, as always, the information is abundant. The iPhone Air has been the star of the day, but it has not arrived alone. The Cupertino company has taken the opportunity to teach more products. In this summary you will find everything Apple has presented on Tuesday in a single glance. We have organized each announcement so you can follow them without losing detail and, if you want to deepen, at each point you will have direct links to learn more. iPhone Air: An absurdly thin proposal Design and screen: degree titanium 5, only 5.6 mm and very light, Ceramic Shield 2 in front and Ceramic Shield back for greater resistance; SUPER RETINA XDR 6.5 inches with promotion up to 120 Hz and up to 3,000 nits. Chambers: main sensor 48 MP Fusion with Quad-Pixel and TV 2 × optical; New Center Center Stage 18 MP with a square field, Dual Capture and 4K60 Dolby Vision recording. Chips and connectivity: A19 PRO next to N1 and C1X; N1 enable Wi-Fi 7 and Bluetooth 6, C1X is up to 2 × faster and consumes 30% less energy. Battery and software: autonomy for the whole day thanks to internal architecture and adaptive power mode in iOS 26; iOS 26 incorporates Apple Intelligence and translation and visual intelligence functions. Colors, storage and availability: Space Black Finishes, Cloud White, Light Gold and Sky Blue; 256 GB, 512 GB and 1 TB; From 1,219 euros. iPhone 17 Pro and 17 pro max: Premium functions, premium price Design and screen: Unibody of Aluminum 7000, space for more battery, available at 6.3 and 6.9 inches, Ceramic Shield 2 in front and behind, promotion 120 Hz and up to 3,000 nits. Professional cameras: three 48 MP Fusion (Main, Ultra and Tele), Tele 4 × and Tele 8 × Optic the longest on an iPhone, new Center Center Stage 18 MP, Raw, GenLock and Dual Capture for filming prores. Chips and connectivity: A19 Pro with CPU 6 nuclei and 16-core Neural Engine, N1 for Wi-Fi 7 and Bluetooth 6, C1x Modem more efficient; Apple speaks of up to 40% more sustained performance. Battery and software: greater autonomy by architecture and steam chamber for thermal dissipation, load 50% in 20 minutes with an optional adapter; iOS 26 brings Apple Intelligence, Live Translation and News for Video and Games. Prices and Availability: Deep Blue Finishes, Cosmic Orange and Silver; 256 GB, 512 GB and 1 TB in Pro, Pro Max add 2 TB. From 1,319 euros for the PRO, and from 1,469 euros for the Pro Max. iPhone 17: The essential Design and screen: Unibody with contoured edges, 6.3 inches Super Retina XDR, Promotion 120 Hz and Ceramic Shield 2, up to 3,000 Nits. Chambers: 48 MP Fusion Rear system with TV 2 × Optic and Ultra 48 MP, Center Stage 18 MP, Dual Capture and Video Dolby Vision. PERFORMANCE: A19 with faster CPU and GPUs and neural accelators integrated, support for local and N1 for Wi-Fi 7 and Bluetooth 6. Battery and software: up to 30 hours of video playback according to Apple, load 50% in 20 minutes with optional adapter and iOS 26 with Apple Intelligence. Colors, storage and availability: Black, Lavender, Mist Blue, Sage and White; 256 GB and 512 GB; From 959 euros. Apple Watch Series 11: Turning the most popular smart watch Health: hypertension notifications that analyze 30 days of data and Sleep Score that scores sleep quality Battery and resistance: Up to 24 hours of autonomy, 15 minutes of load give about 8 hours, Ion-X with 2x ceramic coating more resistant and titanium sapphire crystal CONNECTIVITY AND SENSORS: 5G Cell, Redesign Antenna and ESIM, more Health Monitoring and Workout Buddy with Apple Intelligence Software and Limitations: Watchos 26 premieres Workout Buddy, gestures and new spheres; The hypertension function is pending regulatory approval and will reach 9 and subsequent series Colors, sizes and price: Aluminum in Space Gray, Jet Black, Rose Gold and Silver, Titanium in Natural, Gold and Slate; 42 mm and 46 mm; From 449 euros. Apple Watch Se: The entrance clock graduates and opens a new level Health: Sleep Score, retrospective ovulation estimates, apnea notifications and doll temperature sensor Screen and load: always-on display, 18-hour autonomy and fast charging that gives about 8 hours with 15 minutes or ~ 80% in 45 minutes S10 and gestures: S10 allows Siri on the device, double touch and wrist gesture, Voice isolation and audio reproduction from the speaker CONNECTIVITY AND FAMILY: 5G Cell, ESIM and functions for children with Apple Watch for Your Kids, more security and parental control Sizes, colors and price: 40 mm and 44 mm in Midnight and Starlight, from 269 euros. Apple Watch Ultra 3: The most advanced Apple for those who are looking for the best Screen and drums: the largest screen on an Apple Watch with LTPO3 and ALWOS-on 1 Hz, up to 42 hours and 72 hours in Low Power Mode Satellite and connectivity: Bidirectional communications via satellite for SOS, messages and Find My, two years free, in addition to 5G and redesigned antenna Health: Hypertension notifications and Sleep Score as new health signals, function subject to regulatory approval and available in compatible models Sport and sensors: more precise GPS, advanced metrics for running and cycling, recreational diving support and workout Buddy with Apple Intelligence Finishes, price and availability: natural and black titanium. 899 euros. Airpods Pro 3: An improved experience that goes beyond sound ANC AND SOUND: Active Noise Cancellation up to 2 × more effective than Airpods Pro 2 and 4 × vs the original, Adaptive EQ and new multiport acoustic architecture Adjustment and resistance: smaller design with foam tips in five sizes including XXS for better fastening, IP57 Sweat and water resistant Sensor and training: PPG sensor for heart rate in training and monitoring of more than 50 types of exercise, integration with the fitness app and workout Buddy Autonomy and translation: Up to 8 hours of reproduction … Read more

The definitive jump towards the total control of the iPhone

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Apple has presented the N1 chip next to the iPhone Airthe thinnest phone in its history with only 5.6 millimeters thick. Why it is important. The N1 manages all the wireless connections of the iPhone: Wifi 7, Bluetooth 6 and Thread. It is the last link in Apple’s strategy to internally design each iPhone component, from the main processor to the modem. The context. Apple has been replacing third -party components with own chips for years. First were the processors to replace Intel. Then came MODEM C1 (now C1X) that displaces Qualcomm. Now the N1 eliminates Broadcom dependence and other wireless chip manufacturers. Between the lines. The obsession with total control is no accident. Each own chip allows impossible optimizations with external components, better benefit margins and elimination of Royalties. Apple promises that N1 improves functions such as Airdrop And the mobile access point, something difficult to get with standard solutions. The threat. For traditional suppliers, each Apple chip is lost territory forever. Broadcom, who dominated this segment, loses one of its most lucrative customers. The employer repeats: Apple develops internally, optimizes for your needs and never goes back. And now what? The N1 debuts on the iPhone Air, but will reach the rest of the range. Apple has shown that when a technology dominates, it extends it to all its products. Absolute hardware control is the basis of its competitive advantage. In Xataka | iPhone 17: Apple puts a solution to one of the most criticized aspects of the iPhone Base Outstanding image | Apple

New iPhone 17 Pro and iPhone 17 Pro Max

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Apple has just revealed its cards to fight for the Best 2025 mobile and early 2026: the iPhone 17 Pro and the iPhone 17 Pro Max. In the traditional ‘Keynote‘From the Apple Parkthe company has presented these new models that arrive next to the iPhone 17 and the very rumored iPhone 17 Air. Goodbye Crystal and Titanium, Hi Unibody of Aluminum. And that is good Ahead, the new iPhone 17 pro are almost identical to the previous ones. On the sides, more of the same: they have not touched the Chamber tactile control introduced into all past generation models, nor have the position of the button on the left side which allows you to customize it with different actions. The body is an aluminum unibody In the rear and inside it is where the changes are seen. Do not catch us by surprise because housing companies They already burst the announcement A few days ago confirming the design of the new iPhone 17 Pro. Apart from the Triplet of Chambers that we have been seeing from the iPhone 11 Prowe have a Lidar sensor displaced to the opposite side and, together with the flash, a more elongated module. It is as if they had taken the cameras module of the previous ones and had stretched it to the other side. And it is not a simple issue of aesthetics: the materials have changed responding to a need: The one to dissipate the heat better. The great part of the chassis is now a single piece of aluminum. This includes the sides, the internal structure and the camera module. Goodbye to the crystal, goodbye to the titanium of the latest generations. Far from being a step back, aluminum is a perfect material to dissipate heat better. It is more efficient than glass and was a historical need for iPhone. 48 megapixel cameras. The three And one more year, Apple has dedicated a good part of the presentation to talk about the photographic section of the new iPhone. Before moving on to specific characteristics that allow the processing and new ways, we go with the cold numbers because there are news. We finally have four cameras that have the same resolution. The main camera of the iPhone 17 Pro and Pro Max, as well as the great angle and – as a novelty – the telephoto, now have 48 megapixels. The megapixel war, fortunately, has long since was left behind for many modelsbut if something has taught us the Computer photography It is that, with more megapixels, imposing photos can be obtained even using the digital zoom. In fact, the iPhone 17 and 17 Pro Max Telefoto changes compared to previous generations. Of the 5x optics, we pass to the 4x optics, but with a novelty: thanks to those 48 megapixels in the Telefoto sensor, on the screen we see a new 8x icon. Apple calls it as “Zoom 8x with quality equivalent to that of an optical telephoto”, something similar to what has happened with the 2x, and what allows us to have a huge range of options between 0.5x and that 8x hybrid. In development … In Xataka | Mobile with better cameras that we have analyzed in recent months

An iPhone that is the entrance door of the AI ​​for billions of people

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You unlock the iPhone and look for something on the Internet. And who serves you, of course, is Google. It looks something harmless, almost “normal”, but behind there is much more than it seems, because that alliance has allowed two things. The first, that Apple becomes (still) richer. And the second, that Google maintains its dominant position in the field of search engines. The reason is simple: there is More than 1.4 billion iPhone In assets everyone, to which iPad and Macs must be added. All those devices They are the door to the Internet For hundreds of millions of people, that Google is the default search engine in all of them has been key for the company to be where it is. The iPhone, for better or worse, has helped decide who won the battle of the Internet. And it will also help decide who wins the AI. And the chatbot became mobile Because now we use the AI ​​in our browser or in mobile apps, but little by little we will do it directly, interacting with the voice and using the assistant of the pre -installed AI on our device. In the case of Android mobiles it is evident that Gemini will be absolute protagonist. It is the same as Google already pre -installed its search engine on these devices as an integral part of the experience. That, by the way, can end up being very expensive to the company, which He has lost the antitrust judgment in the United States. A sentence is expected in an imminent way, and among the possible consequences it could be Google’s “fragmentation”that could even be seen Sell ​​Chrome. But what will happen to the iPhone? What will the mobiles and Apple devices boost? Here the answer has more crumb, because the situation of the company in the field of artificial intelligence is complex … Not to say worrying. The company’s artificial intelligence platform, Apple Intelligencehe is light years from his rivals. Its benefits are very limited and these heights were expected to have arrived the supervitaminated version of Siri. Instead what we have are More and more delays of a company that despite having more resources that almost none still does not find its way in this segment. It would be normal to think that the iPhone took advantage of their own AI. They are likely to do so and that both Apple Intelligence and Siri They improve (very) notable, but what is also likely that the iPhone does not depend exclusively on Apple Intelligence. In fact everything points to a scenario in which we will have not an AI for everything, but three different: Local Apple Intelligence: A small AI model that will be executed locally and privately for simple consultations and for very specific functions, such as summarizing texts or helping to write emails. It is something that Apple Intelligence already offers. Apple Intelligence in the Cloud: For more complex consultations, Apple will also offer its own infrastructure such as Google or Microsoft, but with a difference: a clear approach to privacy. The call “Private Cloud Compute“It is a technological solution that theoretically guarantees that our conversations with Apple’s chatbot will be absolutely private. External suppliers: But if users want other options, they can also have them. Apple already announced in 2024 that users could access chatgpt proactively To enjoy AI functions, but that supplier will not probably be the only one. In fact, since February it is also possible GEMINI use As an alternative, and Apple has reached different agreements in China chewing that There you can use models like qwenfrom Alibaba. Precisely that third point, that of external suppliers, is the one that reminds us of what has happened with Internet search engines. The potential Apple agreements with one or the other supplier can define their success or failure – and that of its competitors. If Apple reaches an agreement with Openai so that ChatgPT is “the iphone default”, this chatbot will gain even more relevance, but the same could happen with Gemini or any other model. Precisely this situation has been the one that has detonated The new demand that Elon Musk He has made against Apple. The tycoon accuses the company to conspire illegally to eliminate competitiveness in the AI ​​market, something that according to him is being a clear obstacle to the success of Xai and Grok. That demand reminds what Epic Games already made Years ago against Apple’s App Store. That case It ended up causing that Apple opened the door –in its particular way– at third -party stores already methods of alternative payments and that Fortnite will star in a triumphal return To that store. It remains to be seen if Musk’s demand achieves a similar effect, but a priori seems difficult because Everything is yet to decide In the AI ​​and There are no clear winners. But if there is any, surely the iPhone has ended up helping to create it directly or indirectly. In Xataka | Google will fall below 50% advertising fee in 2025. From the monopoly to survival in the Tiktok era

The iPhone of the lipsticks is from Louis Vuitton and hope to sell them as churros: “Customers are excited”

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The luxury market is going through one of its worst Financial crisis due to Strong sales adjustment behind him boom of sales that luxury brands experienced after the pandemic. Bernard Arnault has devised a master play to try redirect the bassist situation of LVMH and attract the interest of the wealthiest clients: a new luxury makeup range in which a scented lipstick will cost about 160 dollars. They hope to sell it as churros. Landing in luxury cosmetics. Louis Vuitton gets fully into the world of high -end makeup with the launch of Beautéa range that includes 55 tones of lipstick, in addition to balms, eye shadow palettes and a series of skin accessories to wrap them with monogram design seal. It is no accident that Louis Vuitton has chosen that they are 55 tones: 55 in Roman numbers is LV. Beyond the tonal ranges and glamor of the packagingFrom the first range of makeup of Louis Vuitton, the most attracts attention are its prices. A single lipstick will cost $ 160, $ 250 for a palette of eye shadows. The most faithful to the brand, in addition, can Complete your accessories With a mini trunk to save the lipsticks, stamped with the monogram design for 2,500 euros or a bag to carry the lipstick for $ 390. A high price as a strategy. Not everyone can pay 160 dollars for a lipstick so LVMH’s strategy is hitting the table to, such and As I recognized Pauline Brown, president of LVMH for North America to Yahoo Finance, strengthening her leadership. “There is practically no market for a 160 -dollar lipstick. Therefore, I think this was a strategic play to try to strengthen its position and leadership in the luxury market.” If we compare it with the products offered by its main rivals. A Dior lipstick, for example, costs about 47 dollars, Hermès lipsticks about $ 80, while one of Peau Beauté Clé It is sold for $ 113. This approach seeks to strengthen exclusivity for the Ultralujo buyer, not for the aspirational client. It is the same strategy that the brand has used in its leather and fashion products, which they have achieved endure the generalized downward trendin the face of the results that presented luxury brands, Like Burberrythat they had opened their catalog to more affordable products. Debate about the unattainable strategy. The luxury products They are not based on a rational criterion, but on feelings and perceptions. So it is difficult to advance whether the new range of luxury products will be a success or not. According to The report “The State of Fashion: Beauty V.2 ” Prepared by The Business of Fashion and McKinsey, 63 % of consumers do not consider that premium brands have higher quality than the most affordable brands, and 24 % of those customers have opted for cheaper products in the last 12 months. However, such and as they highlight in The Business of Fashionin the face of this practical vision, there is the purchase decision based on brand perception. Marigay McKee, co -founder of the Incubator of Violet Lab Beauty brands and former sales of Harrods and Saks Fifth Avenue assured that: “Vuitton has waited so long to offer cosmetics that customers are excited … the legacy is there. But the quality has to be present, not just the aesthetics.” Louis Vuitton and Apple. Cécile Cabanis, Financial Director of LVMH, assuredIn one of his latest presentations that “Vuitton’s strategy focuses on always offering the most sophisticated and higher quality product to retain the most important customers and get some others in the upper segment. So the goal is to continue recruiting the youngest generationand that is not about selling at low prices or making cheap products, but also using the vuitton’s DNA, DNA and attractiveness and replicating it in more accessible categories. “ In that context, Louis Vuitton’s strategy with this new product line is very close to what historically He has offered Apple In technology: a product with high quality perception, at a high price that reinforces the concept of “products value” above its price. Quality must be demonstrated. The presence of Pat McGrathone of the most influential makeup artists in the world at the head of the cosmetics of Louis Vuitton, guarantees that the collection is relevant for both the industry and for the most demanding consumers. Marigay McKee rememberthat the success of the new line is conditioned to its quality. “Louis Vuitton faces the experience of the best makeup artists in the world. There are those who pay for the brand image, but it cannot only be exaggerated advertising. The product has to live up to expectations, or will only have good sales in the launch”, but will not be able to maintain those sales for a long time. The cosmetics sector is very lucrative. While it is true that LVMH already has cosmetics specialized marks as Sephora, the global makeup market is so lucrative that it is tempting not to enter it with a high -end proposal. According to data published by Fashionunitedthe cosmetics market reached 43.6 billion dollars in 2024 and could touch the 46,000 million at the end of 2025. The projections by 2034 are even better. That is why, in his search for new folders for the luxury sector, Louis Vuitton will not miss the opportunity to open a hole in This expanding market. Maybe it starts like a 160 -dollar lip bar and then present more competitive ranges. It is the same as Apple with its most top iPhone, and then present The iPhone se or the Recent iPhone 16E. In Xataka | The new whim for Millionaires of Louis Vuitton recovers a concept of the nineteenth century: carry a bed in a trunk Image | Louis Vuitton

The iPhone 17, closer than ever. Apple already has a date for your keynote and this is what we expect

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The countdown has already begun. If you are thinking of changing your iPhone or you simply want to follow closely the latest news of the Cupertino company, there is a date that deserves to be on your calendar. Apple has just sent the invitations for your next Keynote. It will be the September 9 at 10:00 in the morning In Pacific Hora (19:00 Spanish peninsular time) and, as every year, it can be followed live through streaming. What to wait at the Apple event on September 9 Everything indicates that we will see the traditional renewal of the iPhone family. The great unknown is what the protagonist of this year will be. According to rumors and leaksthe focus would be put on the expected iPhone 17 Air. We are talking about a device that, as its name suggests, would aim to become One of the lightest and most thin market. It would arrive with a premium topped as usual in aluminum and glass. As we said, the device would not arrive alone, but accompanied by the rest of the company’s proposals. Among them is the presentation of the new iPhone 17, iPhone 17 Pro and iPhone 17 Max. Maybe the absence of the Plus model attracts attention. Everything points to what The iPhone 17 Air will take its placealthough with a different strategy that could serve to further boost sales. The autumn event could also bring news in the range of accessories of the US company, with special attention to new Apple Watch and a possible renewal of the AirPods. On the other hand, everything indicates that the day of the event will announce the Final versions of iOS 26iPados 26, Macos 26, Tvos 26 and Watchos 26. We are talking about Versions that are currently available in Beta. In development. Images | Apple In Xataka | Google Pixel 10: having a telephoto sensor without having to go to the pro models is happiness

All changes and improvements of the latest update for iPhone and iPad

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Let’s tell you what are all News of iOS 18.6the new update of iOS 18 released by Apple for compatible iPhone and iPad. It is an update that has already reached all users with compatible mobiles today. It is a very minor update, basically only with security improvements, but we are going to tell you equally because if you have arrived, you have doubts. You know that if you want to try the real novelties that are to come, you can install the public beta of iOS 26the next version that will arrive in September. News of iOS 18.6.2 The new iOS 18.6.2 is A security update without any external novelty No new functions. Simply correct small internal errors of the operating system and optimize its operation, trying to make everything work much better. Apple has not specified what mistakes correct, however it is recommended to install this update equally. An iOS 18.7 is not expected to come outso it is possible that this update is the last one, or perhaps the penultimate in the event that some other small correction comes out. And why wasting time optimizing iOS 18 with a very small improvement of security if the next version of iOS is already just around the corner? Well, because if you are a user who needs your iPhone or iPad to work as best as possible, you may prefer to keep iOS 18 for a couple of months while Apple starts optimizing iOS 26 with updates after launch. How to update iOS 18.6.2 To update your iPhone to the new version of iOS, you have to enter your device settings. Once inside, click on the section General which will appear with the icon of a toothed wheel. Within General, click on the option of Software updatewhich is the one that appears in second place. This will take you to a screen where you will look for if you have new versions of iOS available, and below you will have two buttons to decide if you want to start now update the mobile or wait for the night, when you possibly do not need to use it. In Xataka Basics | iOS 18: Guide with 68 functions and tricks to squeeze Apple’s mobile operating system

Now you can get an iphone in liquidation from 249 euros, before the arrival of the new iPhone 17

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For the first half of September, the Presentation of the new iPhone. This makes, now, it is a good time to think about buying one of the previous models (or even the current one, the iPhone 16) at a very good price. For example, you can opt for a Ancient Reconditioned iPhone Model And what can you get from 249 euros. These are some of the cheapest smartphones we have found. iPhone 12 by 249 euros: With 6.1 inches screen and A14 Bionic chip. iPhone 13 by 305 euros: With A15 Bionic and 128 GB chip. iPhone 14 by 366 euros: With MAGSAFE load and 6.1 -inch screen. iPhone 15 by 534 euros: The first iPhone with USB-C port. iPhone 16 by 701 euros: With OLED screen and compatible with Apple Intelligence. iPhone 12 Despite a few years old, this iPhone 12 is a good option if you don’t mind not having the last smartphone launched by the bite apple company. Now, you can take it reconditioned in backmarket by 249 euros in his 128 GB version. He iPhone 12 It has screen Super Retina XDR OLED of 6.1 inches and compatible with Dolby Vision. Its brain is the Apple A14 Bionic processor and has a double 12 MP rear camera and a front (also 12 MP) with Truedepth technology. * Some price may have changed from the last review iPhone 13 Another of the Reconditioned Cheap Apple mobiles that you can buy is the iPhone 13. At the moment, in backmarket it is available reconditioned, and in its 128 GB version, by 305 euros. This iPhone 13 It has the same screen as the previous model, although with True Tone technology and reaches a maximum brightness of 800 nits. Its processor is the Apple A15 Bionic Chip. It also has 5G, Bluetooth 5.0, NFC and Wifi 6. * Some price may have changed from the last review iPhone 14 The next of the Apple mobiles that we recommend, if you do not want 128 GB of storage internal For alone 366 eurosright now. He iPhone 14 It is the same as its predecessor, although it is available in other different colors. Its screen is 6.1 inches and its brain is the A15 Bionic chip. Comes with Face id and its battery admits rapid charge Magsafe at 15 W and cable to 18 W. * Some price may have changed from the last review iPhone 15 Although the iPhone 15 It was released two years ago, it is still a good purchase option today. Now, you can take the 128 GB version reconditioned, by 534 euros In Back Market. With a 6.1 -inch screen and one of its main novelties was the incorporation of the Dynamic Island. It has a double rear camera of 48+12 MP and has also been a pioneer in Apple devices, being The first to incorporate the USB-C portleaving the lightning connector behind. * Some price may have changed from the last review iPhone 16 Waiting for the new iPhone 17, the iPhone 16 is the most current we can buy right now. In Back Market, you can acquire this model, with 128 GB of storageby 701 euros. He iPhone 16 It is a terminal that mounts a 6.1 -inch OLED screen compatible with HDR. Its main novelty is the incorporation of the camera control button. In addition, it integrates the A18 chip, which makes this mobile compatible with Apple Intelligence. * Some price may have changed from the last review Some iPhone accessories that may interest you ESR for Magsafe Portfolio, cardboard for 5 cards * Some price may have changed from the last review Iniu wireless charger 3 in 1 travel * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Jose García (Xataka) and Apple In Xataka | iPhone 16E vs iPhone 16. What Apple’s mobile choose according to your tastes and needs In Xataka | Best iPhone. Which to buy in 2025 and recommended models based on budget, tastes and quality price

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