TSMC is the ‘kingpin’ of chips and Apple has always been its best friend. That just changed

TSMC is the foundry of the world. Although there are others like Samsung that have muscleit is the Taiwanese company that has conquered the high-performance chip segment. It has achieved this through capacity, technology and an alliance: that of Apple. For a decade, TSMC was Apple’s great friend, the one that manufactured its chips and the one that revolutionized – with the designs of Apple Silicon– the laptops. Now NVIDIA rules. And he has elbowed his way through. In short. In the midst of the AI ​​era and with a technological current in which it is impossible to separate oneself from NVIDIA, Apple has more than enough reasons to feel jealous. While the mobile segment faces cuts unprecedented due to the crisis of RAM and components, and with Tim Cook himself -CEO of Apple- commenting on the difficulties they will have This 2026, artificial intelligence is going like a rocket. Major memory manufacturers have pivoted to high-bandwidth memory for AI GPUs, and companies like NVIDIA, Phison, amd and even the Chinese ones like SMIC and Huawei They are clapping their ears. They have made the AI ​​Big Techs dependent on their hardware, and no one makes that hardware like TSMC. Result? According to the latest reports, NVIDIA will become its largest customer this year. The importance of ‘Customer A’. It may seem like an unimportant change of chips, but it is actually more relevant than we think. The difference between a ‘Customer A’ and a ‘Customer B’ implies that, faced with production bottlenecks, one of the two is given priority. We already saw this in the 2020 semiconductor crisis when, precisely, half of the industry was drowning (cars, cameras, TVs and mobile phones) while Apple did not have such bad forecasts because it was the darling of a TSMC that was going to focus on iPhone chips to consolidate a lucrative relationship that began with the Apple A8 of the iPhone 6. Jensen Huang himself -CEO of NVIDIA- has commented the quite proud play on a podcast. “Morris –Morris Chang, founder of TSMC and friend of Huang – will be happy to know that NVIDIA is TSMC’s largest customer right now,” said the CEO. It is because little margin: 19% for NVIDIA compared to 17% for Apple, but it is an achievement and a thermometer of how the industry is doing. Last year, NVIDIA’s contribution to TSMC was 12%, which is a considerable jump in a very short time. “I need a lot of wafers”. Obviously, this does not imply that TSMC is going to stop pampering Apple over other companies. Apple has a huge percentage of the mobile segment, but NVIDIA is crucial to keep the AI ​​machinery rolling. Despite the Google attempts with its TPUsthe agreements of OpenAI with Broadcomthose of Goal with NVIDIA and AMD or those of xAI manufacturing its chipsNVIDIA is still the one who splits the cod. Even Chinese companies need NVIDIA GPUs and, of course, NVIDIA is more than willing to take a cut. On a recent visit to Taiwan,. Huang met with local industry heavyweights and noted that “NVIDIA would need a lot of wafers this year,” putting even more pressure to a TSMC that is crucial in the artificial intelligence chain. Synonym of success. Samsung, Huawei and SMIC They are fighting to be alternatives in case TSMC collapses. But TSMC has put us on the couch and has been looking at how to diversify the business for a few years. In Taiwan they maintain the heart and the muscle, but the plant in Europe – in Germany – is underway and they already have an operational foundry in the United States. In fact, there are plans to expand it because they have more and more clients who need a very specific product that works like a Swiss watch. But this has a B side: all the industry’s eggs are in the same basket. If TSMC fails, the house of cards can collapse. There is already some report that indicates that the American plant that manufactures for Apple, Intel, NVIDIA or AMD is overwhelmed due to a huge amount of orders. And there, precisely, lies the importance of being a client A… or a client B. Images | TSMC, NVIDIA In Xataka | SK is one of the chip whales and it is clear about one thing: not all the money in the world will satisfy AI’s hunger for RAM

There is always a disturbing friend who never speaks in the WhatsApp group. Psychology has an explanation

A notification illuminates the mobile screen: “Someone has created a group.” For some, it is almost a message of horror; For others, an infinite dose of laziness; And for a few, the promise of a new plan that begins to organize. In a matter of minutes, the chat begins to fill with greetings, memes and jokes. Someone remembers the reason for the group and then the chain of questions, photos and proposals opens. Meanwhile, a recognizable figure always appears: that of the silent one, the “merodeter” that reads but never writes. A classic of any group. But what really does that silence mean? Is it disinterest, rejection, shyness … or something more complex? A thunderous silence. With more than 3,000 million monthly active users, According to TechCrunchWhatsApp reigns as the most used messaging application on the planet. And with it came the explosion of groups: a function that was born as a practical way of coordinating plans and that today has become a social phenomenon, as useful as exhausting. Within that ecosystem the so -called “silent” appear. These types of people are characterized by conserving Ancient chats as digital relics “That” Vacation 2017 “that nobody dares to erase – or those who remain even if they never write, because going out means having to give an explanation. A gesture that, As The Guardian remembersit is perceived almost like a public desaira. The rapid dynamic of the groups. The conversations move so fast that, if you are not connected in the first minutes, You can miss 67 messages On a break, a dinner, a drunkenness and even series recommendations. It is easy to get behind. And if it becomes common, the user limits himself to reading or even ignoring, until he becomes a digital “lurker”, How to describe an article The Independent. All this leads to overload. According to a study cited by Time66% of adults in the United States say they feel overwhelmed by the amount of messages, and 42% ensure that following the rhythm of their chats resembles a “part -time work.” Some confess to reserve time on the agenda just to answer messages. Others simply ignore and prioritize: the urgent is answered, the rest is filed in the mental folder of “eternal slopes”. Experts have something to say. Psychology has begun to pay attention to this phenomenon, and the general conclusion is clear: there is no single correct way to participate in WhatsApp groups. From the point of view of psychologist Rebeca Cáceres, director of Tribeca Psychologists, the essential thing is not to pathologize silence. In interviews with Week and The Spanishinsists that each person manages these spaces differently. Silence, in many cases, is not an absence, but a conscious act of self -care: choose not to respond as a way of protecting energy and maintaining coherence with their own values. “Not responding in a group does not mean ‘it ignores me’ or ‘rejects me’. That is what you feel, not what the other expresses,” he recalls. Your approach connects with the Self -determination theory by Edward Deci and Richard Ryan: emotional well -being is sustained on autonomy and the ability to decide how to interact. For her part, psychologist Olga Albaladejo adds other nuances in statements to body and mind. Many people shut up because they fear being misunderstood. The lack of gestures, tone of voice or looks makes WhatsApp a more ambiguous space. “They think too much about how their words will be read, if they will seem frivolous, too serious or little ingenious,” he explains. In more extreme cases, after that silence, social anxiety can hide, which amplifies the fear of being judged in an environment where each message is already written the view of all. But it is not always a problem: there are also introverted people who simply prefer intimate conversations against the noise of the groups. The fomo and the spiral of silence. Professor Sarah Buglass, from the University of Nottingham Trent, It raises another explanation in The Independent. Many “merodiers” remain in groups even if they do not participate moved by the Fomo (Fear of Missing Out). That is, the fear of falling socially relevant information. Being in the group – although in silence – is a way of monitoring the conversation, maintaining the sense of belonging and not being out of future interactions. Along the same lines, the “spiral of silence” by Elisabeth Noelle-Neumann, cited in Spanish, It shows how people tend to shut up when they feel that their opinion is in a minority or can break the harmony of the group. That silence, over time, is consolidated and ends up becoming a fixed role. The problem is that this behavior is not always interpreted correctly. For those who expect an answer, the lack of interaction can become a mirror of insecurities: feel ignored, little valued or even despised. “The silence, although legitimate, is not neutral,” Cáceres warns in Spanish. That is why he recommends that, if the lack of uncomfortable response, the healthiest is not to insist in public, but to open a private, honest and unjustial conversation. And what happens if you should be? Here we enter the obligations and these work groups, created for professional purposes, which end up becoming hybrid spaces where congratulations, jokes and memes are mixed. This ambiguity generates discomfort in some participants. Cáceres insists on week magazine in which the solution involves establishing clear rules: use schedules, type of allowed messages and the decision to use a personal or corporate number. Only with explicit agreements can we talk about commitments and expectations; Without them, demanding immediate response is meaningless. Resist hyperconnection without losing links. Silence in WhatsApp can also be seen as an act of resistance. The writer Richard Seymour, In The Guardianit relates it to the “right not to say anything” of the philosopher Gilles Deleuze. In a culture that rewards hyperconnection and immediate response, refusing to participate is a way to reaffirm control over time. However, group chats also … Read more

More and more people on the Internet and in real life admit to having a single friend: chatgpt

A Perogrullada: The impact of artificial intelligences is reaching our day to day. The virtual space is already being deeply transformed by the IAS in search engines, websites and, of course, in all the work behind, generating more content, helping to produce it. But … And in the traditional space? Is analog life transformed into the same extent by the IAS? Without a doubt, yes, to the point that we already have to talk about how we manage our Personal relationships with the IAS. Chatgpt as a friend. The Derek Thompson essayist said a few days ago in X that our interpersonal relationships have made a new deadly leap with Tirabuzón. And as proof provides a series of conversations that he has found in Reddit where several users confess that Chatgpt has become Your best friend. The Subnet dedicated to the popular AI It is full of threads “by pathetic that sounds, Chatgpt is my only friend” or “I feel that Chatgpt is my only friend.” Bumper people. One of them He begins saying “I know it is a robot. I know that everything is programming. But I have often encountered opening to Chatgpt on personal issues and asking for kind or encouragement.” That is, as he says, he uses AI as if it were a good dog: he does not judge, he always accompanies, he is aware that he is not a human. Another case He says that “honestly, he would be happy to have a friend as cultured and committed as Chatgpt. This person does not exist, and if it exists, he would be too busy to talk to me.” In most of these cases, similar constants are repeated: they are people who have just come out of a relationship or friendship and seek a substitution, being very aware that it is before synthetic beings: “They make me feel heard when I let me out in, something that my parents do not even do. They always want to know how I go in mind and how my projects go, which is even more pleasant.” One thousand and one cases. These cases with chatgpt are Only the tip of the iceberg. While this is the most popular conversational, there are other oriented even in this same direction. Replika either Woebot They allow to have conversations designed to serve as sentimental support to users or hold daily conversations, Share emotions and give emotional advice. More complex and specific are others that offer talks with specialized approaches, such as Receive Couple Therapy. And of course, quotes: Yourmove either Rizz They help generate interesting conversations and profiles … with real people. The bowling clubs. Let’s go to the initial point of this transformation to understand these processes. Derek Thompson Loate a key point In 2000 in ‘Bowling Alone‘(in Spanish,’ Only in La Bolera ”, today impossible to find), Robert D. Putnam analyzed the decline of social capital in the United States since 1950, with the decline of all forms of social relationship in person. Some examples? Decreased electoral participation, assistance to public meetings and work with political parties, to which distrusts in government, more accentuated from the sixties. Bowling are their perfect symbol: the number of people who go to bowling has increased, but the number of clubs has descended to do so in company. The guilt of technology. Already by then, Putnam pointed to a problem with technology and how it individualized people’s leisure through television. In those incipient days of the use of technology to entertain, Putnam dared to talk about “virtual reality helmets”, that for now they have not been massified as much as he predicted, but in reality the thing would get closer to another invention to which he pointed in his book and who did not pay so much attention: the then newborn Internet. The figures. The percentages and data make it clear to what extent the Internet has contributed to creating this less “social” society: almost 40% of adults admit that The use of social networks makes them feel more alone or isolated. A study by the European Union affirms that spending more than two hours a day on social networks is associated with a significant increase in loneliness, especially when the use is passive (the famous doomscroll). And, finally, There are studies They claim that the intensive use of the Internet (more than 10 hours per week) substantially reduces the time dedicated to interacting face to face or phone with friends and family. It comes. Anyone who has tried still in an embryonic state as Replika’s voice model It may be part of the future that comes to us, and that it is inevitable to relate to the movie ‘Her’, to see the friendliest side (although not exempt from bitterness) of the matter. Voices no longer realistic from a technical point of view, but capable of generating absolute empathy and that is beyond the disturbing valley. If ChatGPT and his still rudimentary conversations already provide a certain sense of warmth, the immediate future promises to even more use interpersonal relationships. If we are able to detect them. Image | Photo of Brooks Leibee in Unspash In Xataka | The best PROMPTS to save working hours and do your homework with Chatgpt, Gemini, Copilot or other artificial intelligence

The best luxury gifts for your invisible friend

At this time, surely in your group of friends you have already talked about making an invisible friend. A tradition that is never lacking, but at the same time, it can become quite a challenge—and sometimes stressful—when you don’t know which gift to get right. And the fact is that wanting to have a detail that excites that person should never become something that takes up your time or makes you feel that you are not going to get it right. On the contrary, it is a unique opportunity to give something that they would never expect and with which to demonstrate – once again – that you know them better than anyone else. © Pexels Our advice is that you start by asking yourself what your invisible friend is like: sensitive, extroverted, elegant… And after defining the most characteristic of his personality, make a list of what you think he would love to have. That being said, here we leave you the wishlists personalized ideas that we would make around the personality of the person to whom we have to give the gift, take note! © Pexels For those feminine, warm and inspiring women If your Secret Santa gift is for a sweet, kind, loving woman, who loves beauty and fashion, Our recommendation is a floral art workshop. For example, an Ikebana workshop, the Japanese art of flower arrangement that also involves an act of meditation. An exquisite, delicate and zen gift. If you prefer to honor that loving and special woman with a fashion accessory, a gold chain with a heart pendant may be the best choice. If you have your best friend, an instant camera with which to start a collection of memories together is a gift that will always be remembered. Yeah are you thinking about a perfume and Your invisible friend is a sensitive, warm, feminine, romantic, sweet and affectionate woman, choose a floral perfume. The success will be certain with La Vie Est Belle L’Elixir Eau de Parfumthe delicious velvety floral fragrance from Lancômewith notes of raspberry liqueur, violet and cocoa butter, an aroma that evokes femininity, happiness, love and emotion. In fact, If you like the idea of ​​perfume and that woman also has a passionate and sensual touchyou can choose to Sì Passione Éclat de Perfum by Armani, a daring, captivating and enveloping fragrance with accords of black currant, bergamot and roses that enhance femininity and inner strength. © Pexels For a sophisticated, elegant man who loves the exclusive Whether it is your partner, your father or your best friend, if these are their identifying characteristics, A wonderful gift can be tickets to the Opera, or a getaway to an elegant and stately city. like Vienna, Poland or Budapest. If the hallmarks of your invisible friend are sophistication and exclusivity, Another perfect gift is an accessory or a gadget luxury, such as an exclusive watch, a “work of art” television or a sound bar. Are you a lover of good pleasures? A good bottle of wine, prepared in a gourmet box, can be a great tribute. Furthermore, for this type of men, a luxury perfume is always a sure hit. The recommendation is that you choose one that has a combination of citrus and fresh notes, woody accords for their masculinity and elegance, and oriental. A luxury perfume that brings together all these characteristics is Luna Rossaby Prada, a sophisticated olfactory combination that transmits freshness and energy as well as magnetism and masculinity. Its iconic and elegant bottle is inspired by the world of nautical sports. If the man you are thinking of is passionate, adores elegance and lives life intenselyour recommendation is Born in Roma Intenseby Valentino, a perfume that evokes the eternal city at night and transmits warmth and sensuality. Bourbon vanilla, Lavender and vetiver infuse this fragrance with floral freshness and one timeless elegance. © Pexels For your most daring, special and unique friend For that woman who loves novelty and adventure, who has a sophisticated and modern touch, A fashion accessory is always a good idea. For example, a burgundy bag or bootsthe color of this fall winter 2024, which you can accompany with a signature lipstick of the same color. Also you will make her happy with some sneakers striking, for example, with metallic touches or animal print. If we are talking about a feminine woman but also very sensual and passionate, with a “hardcore” point and explosive, a luxury perfume will also be a gift top. In this case we recommend a scent that combines floral and oriental notes. As Angel Eau de Parfumthe iconic, sensual and addictive fragrance gourmand by Thierry Mugler. And it will be a gift for life, since the bottle of Angel It is rechargeable. A carnal, feminine and sensual fragrance. Another olfactory relic candidate to be the perfect gift For a woman who values ​​freedom above all, powerful and inspiring, it will be Freeby Yves Saint Laurenta symbol of freedom and empowerment. with this fragrance You will be giving a unique and different floral aroma in a wonderful “haute couture” bottle. © Pexels For a modern, masculine and sensitive man If your invisible friend is a man who perfectly reflects the current era, kind, sensitive and lover of beauty, but also masculine and passionate, You have wonderful options to make him feel special, such as a relaxing luxury massage combined with aromatherapy. Or an experience gourmet in a Michelin star restaurant. EITHER a facial treatment from a luxury cosmetic brand for men. Or an art or architecture book. If you are thinking of a perfume, for us, The luxury fragrance that best reflects this combination of sensitivity and masculinity is MYSLFby Yves Saint Laurent. Ideal for that man who perfectly represents the time in which he lives, who accepts all its facets and emotions. A fragrance with accords of bergamot from Calabria, orange blossom from Tunisia and Indonesian patchouli.

“I hope she continues to be my friend and if she wants…”

The recent semi-final of Australian Open witnessed an exciting confrontation between Aryna Sabalenka and Paula Badosa. The Belarusian tennis player, world number one, managed to beat the Spanish player with a score of 6-4 and 6-2 in one hour and 26 minutes of play. This victory assured Sabalenka a place in her third consecutive final of the tournament and a £1.7 million reward. However, what captured fans’ attention was not just the skill on the court, but the gesture friendly from Sabalenka towards Badosa after the game. The two tennis players, known for their closeness off the court, have shown that competition is not at odds with friendship. Sabalenka, aware of the harshness of the defeat for her friend, promised to bring Paula Badosa shopping as a way apology for having eliminated her from the tournament. Aryna Sabalenka after beating Paula Badosa and reaching the final of the Australian Open: 🗣 “I hope she continues to be my friend. I promise we will go shopping and I will pay you whatever you want” 😂 pic.twitter.com/u70FqAwsKy — Tennis Time (@Tiempodetenis1) January 23, 2025 “I hope she continues to be my friend. I’m sure you’ll hate me for the next few hours and days, but I can handle it.“said Sabalenka in a post-match interview. “After that, I think we will be friends again, we will go out together, shopping… I promise Paula that we will go shopping and I will pay for whatever she wants,” Sabalenka added, showing her more generous side. The relationship between the two tennis players is a clear example of how competition and friendship can coexist, even at the highest levels of the sport. Sabalenka also shared her plans to prepare for the final. “It’s about having fun the next day and putting tennis aside. Of course, I’m going to practice a little, but for the rest of the day I’ll leave tennis aside. Go shopping with Paula? Maybe, I hope he’s still here and we can go shopping. But I’ll set a limit because she can go crazy.“, joked the Belarusian. For her part, Badosa accepted the gift and the proposal to go shopping together and laughingly acknowledged at a press conference that she would buy “something very expensive” at the expense of Sabalenka’s pocket. A special relationship This closeness and sense of humor highlight the particular dynamic between Sabalenka and Badosa. Despite being rivals on the field, they have decided to keep their friendship intact, an agreement that they have reinforced through several sporting battles. “I think after a couple of battles between us, we talked and decided to put it aside. She really wanted it, we both wanted it, it’s our dream. Here we are opponents and no matter what happens on the court, we are going to be friends after our games. It’s hard to do, but we’ve agreed“Sabalenka explained. The hug between Aryna Sabalenka and Paula Badosa after the semifinals of the Australian Open 2025 Reuters Now, Sabalenka has the opportunity to make history by becoming the first female player since Martina Hingis in 1997-1999 to win the Australian Open women’s singles title three consecutive times. “Just saying that and I get chills. Honestly, I’m so proud of myself and my team for putting us in this situation. It’s a privilege. If I can put myself in the history books, it will mean a lot. At first I dreamed of winning a Grand Slam, now it’s incredible. “I’m going to go out and give everything I have in the final,” Sabalenka concluded. This friendly gesture from Sabalenka towards Badosa underlines the importance of sportsmanship and friendship in sport, reminding us that, at the end of the day, personal relationships can prevail over competition.

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