excited

The iPhone of the lipsticks is from Louis Vuitton and hope to sell them as churros: “Customers are excited”

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The luxury market is going through one of its worst Financial crisis due to Strong sales adjustment behind him boom of sales that luxury brands experienced after the pandemic. Bernard Arnault has devised a master play to try redirect the bassist situation of LVMH and attract the interest of the wealthiest clients: a new luxury makeup range in which a scented lipstick will cost about 160 dollars. They hope to sell it as churros. Landing in luxury cosmetics. Louis Vuitton gets fully into the world of high -end makeup with the launch of Beautéa range that includes 55 tones of lipstick, in addition to balms, eye shadow palettes and a series of skin accessories to wrap them with monogram design seal. It is no accident that Louis Vuitton has chosen that they are 55 tones: 55 in Roman numbers is LV. Beyond the tonal ranges and glamor of the packagingFrom the first range of makeup of Louis Vuitton, the most attracts attention are its prices. A single lipstick will cost $ 160, $ 250 for a palette of eye shadows. The most faithful to the brand, in addition, can Complete your accessories With a mini trunk to save the lipsticks, stamped with the monogram design for 2,500 euros or a bag to carry the lipstick for $ 390. A high price as a strategy. Not everyone can pay 160 dollars for a lipstick so LVMH’s strategy is hitting the table to, such and As I recognized Pauline Brown, president of LVMH for North America to Yahoo Finance, strengthening her leadership. “There is practically no market for a 160 -dollar lipstick. Therefore, I think this was a strategic play to try to strengthen its position and leadership in the luxury market.” If we compare it with the products offered by its main rivals. A Dior lipstick, for example, costs about 47 dollars, Hermès lipsticks about $ 80, while one of Peau Beauté Clé It is sold for $ 113. This approach seeks to strengthen exclusivity for the Ultralujo buyer, not for the aspirational client. It is the same strategy that the brand has used in its leather and fashion products, which they have achieved endure the generalized downward trendin the face of the results that presented luxury brands, Like Burberrythat they had opened their catalog to more affordable products. Debate about the unattainable strategy. The luxury products They are not based on a rational criterion, but on feelings and perceptions. So it is difficult to advance whether the new range of luxury products will be a success or not. According to The report “The State of Fashion: Beauty V.2 ” Prepared by The Business of Fashion and McKinsey, 63 % of consumers do not consider that premium brands have higher quality than the most affordable brands, and 24 % of those customers have opted for cheaper products in the last 12 months. However, such and as they highlight in The Business of Fashionin the face of this practical vision, there is the purchase decision based on brand perception. Marigay McKee, co -founder of the Incubator of Violet Lab Beauty brands and former sales of Harrods and Saks Fifth Avenue assured that: “Vuitton has waited so long to offer cosmetics that customers are excited … the legacy is there. But the quality has to be present, not just the aesthetics.” Louis Vuitton and Apple. Cécile Cabanis, Financial Director of LVMH, assuredIn one of his latest presentations that “Vuitton’s strategy focuses on always offering the most sophisticated and higher quality product to retain the most important customers and get some others in the upper segment. So the goal is to continue recruiting the youngest generationand that is not about selling at low prices or making cheap products, but also using the vuitton’s DNA, DNA and attractiveness and replicating it in more accessible categories. “ In that context, Louis Vuitton’s strategy with this new product line is very close to what historically He has offered Apple In technology: a product with high quality perception, at a high price that reinforces the concept of “products value” above its price. Quality must be demonstrated. The presence of Pat McGrathone of the most influential makeup artists in the world at the head of the cosmetics of Louis Vuitton, guarantees that the collection is relevant for both the industry and for the most demanding consumers. Marigay McKee rememberthat the success of the new line is conditioned to its quality. “Louis Vuitton faces the experience of the best makeup artists in the world. There are those who pay for the brand image, but it cannot only be exaggerated advertising. The product has to live up to expectations, or will only have good sales in the launch”, but will not be able to maintain those sales for a long time. The cosmetics sector is very lucrative. While it is true that LVMH already has cosmetics specialized marks as Sephora, the global makeup market is so lucrative that it is tempting not to enter it with a high -end proposal. According to data published by Fashionunitedthe cosmetics market reached 43.6 billion dollars in 2024 and could touch the 46,000 million at the end of 2025. The projections by 2034 are even better. That is why, in his search for new folders for the luxury sector, Louis Vuitton will not miss the opportunity to open a hole in This expanding market. Maybe it starts like a 160 -dollar lip bar and then present more competitive ranges. It is the same as Apple with its most top iPhone, and then present The iPhone se or the Recent iPhone 16E. In Xataka | The new whim for Millionaires of Louis Vuitton recovers a concept of the nineteenth century: carry a bed in a trunk Image | Louis Vuitton

The AI ​​had not getting excited or interested beyond the niche. That has changed the Miyazaki style

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We had been on the plateau for almost two years. After the initial explosion of Chatgpt At the end of 2022, AI had followed a predictable path: incremental improvements, grandiloquent ads and increasingly technical products that, paradoxically, moved the general public away from the conversation. We were momentarily impressed by some new function, such as The advanced voice of chatgptbut The AI ​​was becoming something dense. We were immersed in debates about reasoning models, hallucinations, generational differences. A universe of impenetrable jargon that was moving the conversation about AI from the initial astonishment to arid technicalism. The result has been a gradual disconnection: specialists discussing models architectures and general public passing page. Wake me up When there is something painted again. It is as if we had forgotten what captured our attention in the first place. It was not parameter optimization or performance evaluations in Benchmarks What fascinated us, but the ability of AI to surprise us, to do something that we intuitively recognized as “magical.” The AI ​​had become bored precisely when it became obsessed with becoming useful. And suddenly, Miyazaki style enters. Chatgpt’s new capacity to generate images of any style, including that of the Japanese anime teacher, has achieved what hundreds of technical advances could not: return the AI ​​to Zeitgeist culturalto everyday conversations, to WhatsApp groups. Seeing Jesús Gil in his jacuzzi as if he had come directly from Studio Ghibli is immediately understandable, shared and, above all, fun. It does not require a doctorate in automatic learning to appreciate it. Nor does he demand that we put the tie in front of Excel to enjoy it. The lesson is clear: so that technology really permeates beyond the niche, it must appeal to our game capacity, not only to our productivity. The ‘chanantes’ moments of Spanish history reimagined as anime remind us that the true mass technological adoption occurs when the tool allows us to express ourselves culturally, when it amplifies our shared creativity and our common references. In the meantime debate about How AI will transform work And if we should be retouting our LinkedIn, We had forgotten their ability to transform our cultural expressions. And perhaps that is what really determines its long -term relevance. In Xataka | Openai already plans hyperavanized agents with the capacities of a human doctorate. Baratitos will leave: 20,000 euros per month Outstanding image | Xataka with chatgpt

I have tried Apple Intelligence in Spanish. I am disappointed and excited in equal parts

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The star function of iOS for 2025, Apple Intelligence, can already be tested In the beta for iOS developers 18.4. It is enough to install this latest version to activate the functions, and I have not wanted to miss the opportunity to try this AI thoroughly in the iPhone 16 Pro. Due to the EU regulatory framework, Apple has taken something longer to bring these functions to Spain, which were already present in the US. Despite this circumstance, the rest of the rivals have been implementing artificial intelligence functions in a deep way for more than a year. Apple is late, yes. The question now is whether or not it is worth waiting. In this analysis we consider that Apple Intelligence is taking its first steps and that what we have tried is a beta. Despite this, we have these recent years testing beta versions of other services (Gemini, Chatgpt), and we are clearly required. “Hey, here are Ia” The system will guide us through the new functions. The first point that is worth highlighting is one that I have been criticizing for quite some time in competition alternatives (except in Samsung, which makes it great). The AI ​​is of no use if the average user does not know where and how can he use it. Here Apple does it quite well since, from minute one, it sends us notifications indicating that Apple Intelligence is now available. I have no doubt that, like Samsung, when we start our next iPhone the configuration assistant will explain all this process that is now explained with notifications. Being a beta, some of these explanatory banners are in English. A minor detail, since everything is still working in Spanish. Given the notices and read everything, it’s time to start trying Apple Intelligence. The functions that arrive in Spain are practically all, with the exception of MACs to Mac and the transcription of calls. Testing Apple Intelligence Apple Intelligence is a set of artificial intelligence functions that arrive natively to the iPhone. Its main difference with respect to direct rivals is that the majority of the defendant is carried out on the telephone itself, the main reason why the model cannot be executed with less than 8 GB of RAM (and thanks to which the iPhone 16E It has this capacity). Among its functions we find new writing tools, image generation, integrated by chatgpt in Siri, Genmojis, and improvements in native apps such as photos or mail. Writing tools Apple stands out on its website The functions he considers key to Apple Intelligence. The first one has to do with intelligent writing tools. These allow us to rewrite texts, make summaries, improve the grammar and tone of what we have written, etc. Integration is great, since these tools work in any app. Simply select the text to appear. Here we will have two paths: describe the precise change we want to do through a personalized prompt, or let Apple do it automatically by predefined adjustments quite concrete. Review Rewrite Informal style Professional style Concise style Summary Key points List Board The functioning of these writing functions is quite good. I have reached the test by throwing an entire review to analyze key points and, although it is not perfect, it does it more than remarkable. These types of tools are especially useful in professional environments where we want to improve that email that we are going to send. Improvements in Siri Siri is one of the great changes in Apple Intelligence, with a much more pleasant interface, Integration with chatgpt And the promise that you can read everything we have on the screen to analyze its context and provide us with information. This last function, the most spectacular, is not yet available (not even in the US). In my case, I had to force from the “prefer voice responses” settings since, in automatic mode, I never spoke to me (only the written answer appeared). The operation of this new Siri, at least in its beta phase, It is disappointing. It highlights, in principle, to better understand natural language, but it is far from the memory we have seen in IAS as GPT. For example, I have asked you to add an event from 17 to 18h. Subsequently, I have indicated that I remind me what is the last event he added. His answer has been to add to reminders “the last event you have created today.” Indicating what event it was, I have asked him to modify the time. His answer has been not found. Siri is far from understanding natural language as GPT. At least in this first beta in Spanish On other occasions, he has not even answered my questions or has been frozen. The potential is there but, at least for now, it is a tool far away from what is expected. Regarding the integration with chatgpt, it works as an extension of Siri. We can log in or not and, in case you detect that GPT can attend to our request, it will invite us to use it. This is the key here, will only use GPT if we give permission. If we give GPT permission, the requests will be made through the OpenAI model, but with Siri’s voice. In other words, we will have the GPT responses read by Siri. This integration seems quite good to me, since it will allow mixing the best of Siri and its possibilities at the system level (putting alarms, reminders, adding events, sending emails, etc.) with the GPT potential. Native apps Photos. Apple wanted to add some functions in its native apps, starting with photos. One of the star functions is Clean Up, his rival for Google’s magic draft. And I can advance that it is not even approaching. Photograph of the gallery. Clean Up | Google Magic Draft Photos. First, automatic subject detection has only worked once. The rest, I had to manually select what I wanted to erase. As for the … Read more

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