In Spain, couples no longer have children, they have pets. So they are spending millions of euros on gifts for them
Recently the Royal Canine Society of Spain made an experiment curious. He asked pet owners about their Christmas plans and found that the vast majority, 85% of the dog owners surveyed, planned to buy some “detail” for their furry companions, gifts on which they planned to spend an average of 35 euros. Not only that. Good part of the people with whom the institution spoke (56%) recognizes that on occasion he has spent more money on details for his dogs and cats than for family and friends. It may seem anecdotal, but these figures tell us a lot about an expanding business that is already moving billions of euros: that of pets. Pets and Christmas gifts. Studies are just that, studies, with their strengths and weaknesses, but they help us better understand some trends. Hence the survey posted last week by the Canine Society is so interesting: 85% of those interviewed plan to buy “some detail” for their pets this Christmas, spending on average about 35 euros per head. “More and more people understand Christmas as a time to share with family… also with them,” slide the organization, which estimates that above all, toys, special snacks, beds and blankets will be purchased. Is this something so strange? No. And for two reasonsmostly. The first is that in Spanish homes it is increasingly easier to find pets than children. The second is that we think less and less about spending hundreds or even thousands of euros on our four-legged companions. It comes with taking a look at the data from the sector or even from the INE to verify it. Right now the statistical institute has 1.8 million children under four years of age registered in Spain. If we talk about pets, however, the REIAC, the Spanish Network for the Identification of Companion Animals, had around 10.2 million dogs and 967,000 cats registered in 2023. There are many, but the data falls short when compared to those managed by other institutions, such as the Statista portalor ANFAC, the Spanish association of feed manufacturers. The latest report from the employers’ association concludes that in Spain there are around 20 million petsamong which dogs (6.96 million), fish (five million), cats (4.93 million) and birds (3.23 million) stand out. A growing business. These data are interesting because they do not only tell us about the love of Spaniards to surround themselves with pets. Together they form the basis of a business that is rapidly expanding: the care of pets. He latest report of Anfaac in fact shows a growing industry, which in 2024 had a turnover 2,053 million5% more than in 2023. Spending on cat food alone skyrocketed in one year about 12%which raised the total turnover of that business niche to more than 900 million. One figure: 175,000 million. “A household with a dog or cat spends, on average, between 160 and 220 euros per year on their food, to which we must add everything related to their care and health,” they clarify to elDiario from the NIQ consulting firm. Their estimates suggest that in Spain pet food already represents a business worth more than 2.2 billion euros, a figure that rises to around 175 billion euros if we value the market internationally. Is there more data? Yes. Another clue is given to us the last barometer of petparent published by Aedpac, the Spanish Association of industry and commerce in the pet sector. Their report shows that if all the money we invest in pets is taken into account, including food, veterinarians, insurance, hairdressers, hygiene items or toys, on average a dog owner spends 1,908 euros per year. In the case of cats it is around 1,728. “It is a growing market. We have not yet reached a bubble or saturation point because it is a solid reality, not a two-day whim,” explained recently to the newspaper Five Days Ignasi Solana, general secretary of Aedpac. The sector saw “an uptick” during the pandemic, but the growth of the pet care business appears to go beyond COVID. Redirecting the business. So much so that there are already toy stores and hair salons that have redirected their businesses to focus on pet care. Even some traditional manufacturer of traditional nougat has been launched this year for the first time to the lucrative (and above all growing) pet food sector. and the experience not seem to be doing badly altogether. “In our vision of petfood “We are talking about a business that represents more than 1,600 million and has been growing by close to 30% in recent years,” comments to elDiario Pauline Worbe, from the firm Worldpanel by Numerator, who remembers that in Spanish homes there are now more pets than children. “We are talking about a sector with promising prospects.” Beyond Spain. The phenomenon is not (far from it) exclusive to Spain. In fact, it is already being felt in such powerful markets. like chinesesupporting a billion-dollar market that expects to grow strongly over the coming years. In 2023 Bloomberg Intelligence estimated that the pet industry was already around 320 billion dollars globally and would reach around 500 billion by 2030. An understandable figure if you take into account that its analysts estimate that in a few years the pet food business will grow by 52%. Images | Xan Griffin (Unsplash) and Matt Nelson (Unsplash) In Xataka | Spain is filling up with buildings with pets. The Horizontal Property Law clarifies what to do when they cause nuisance