FNAC Pisa the accelerator to return to profitability

FNAC changes their strategy: it will recover its emblematic Callao store in September of this year and plans Five days. Why is it important. After playing fund in 2023 with its first losses since its arrival in Spain three decades ago, the French company of cultural and electronic distribution needs to demonstrate that it can prosper in a post-pondemic market where consumers have changed their purchase habits. The pandemic hangover. The boom in the demand for electronic products during confinement triggered FNAC sales to 365 million in 2021, according to the figures declared by Guillem. The subsequent collapse was abrupt: in 2023 its income fell to 307 million, 16% less, going back to 2004 levels, as explained by the director. The way to recovery. 2024 marks the start of the comeback with a modest growth of 2% in sales. “Finishing the year growing in sales and results is very good news,” says Guillén, who acknowledges that “three years experimenting with the store models to build the FNAC of the future.” The commitment to origins. The new strategy combines tradition and modernity: Promote personalized advice, sign of historical identity of the brand. Rationalize the assortment in physical store: “We do not need to have everything exposed.” Maintain cultural strength: same spaces for books and music. Provide the tools personnel directly, eliminating queues. The goal. FNAC will allocate 6 million euros to the renewal of Your flagship store in Callaowhich will go from 7,000 to 4,000 square meters, optimizing the space for 70% to be a commercial area. The Plan plans to update up to four establishments per year and open new from 2026. The French has marked the 400 million billing by 2027 – it does not reach since 2012 – and expand her network of stores, pass the current 36 to 50. “The idea I have in the head is to reach 50. If we want to remain strong in Spain we have to continue growing,” explains Guillén. Between the lines. The real challenge is not in turnover, but in profitability. FNAC seeks “more profitable” stores before larger, betting on operational efficiency and differential experience against digital competitors and large surfaces. The reduction of space in Callao without giving up its role as a cultural reference is an example of this new philosophy. And now what? Callao’s reopening in September will be the first major test for this transformation plan. The success of FNAC will depend on its ability to execute that difficult balance between cultural tradition and commercial modernization. And of backdrop, an increasingly complex sector. In Xataka | The history of the New South China Mall, the ruinous largest shopping center in the world that resurfaced from its ashes Outstanding image | Fnac

Openai steps on the accelerator in the AI ​​race with its new and advanced language model

The career for the development of artificial intelligence does not stop accelerating. In November 2022 we witnessed the launch of GPT-3.5the model that laid the bases of Chatgpt and marked a turning point in the The conversational. Almost two years later, we are facing the arrival of GPT-4.5a new evolution that aims to continue expanding the limits of this promising technology. We are facing a transition model between GPT-4O and GPT-5, but with a key role in OpenAi’s strategy. The company has decided that GPT-4.5 will be the last without incorporating “chain of thought”, giving way to a new generation with incorporated reasoning capabilities. This change seeks to improve the clarity of your family of products, that has become complex over time. A more advanced model, with greater emotional intelligence AI is reaching a point where we no longer settle for having models capable of solving complex problems. That improve in programming, science, engineering and mathematics is very good, but we look for models that can interact with more spontaneous way With humans. This makes us understand OpenAi with GPT-4.5. His new language model is presented as the greatest and most advanced published by the startup to date. The researchers affirm that it is not only more natural, but their knowledge base has expanded to face complex challenges in various scientific disciplines, while improving their ability to solve logical problems. GPT-4.5 wants to stand out for its emotional intelligence, and in a recent test it has proven to live up to it. A member of the OpenAI team tested his abilities by sending him a message full of emotion. With a natural tone and Without hiding your anger, He explained that a friend had canceled him at the last minute and asked for help to write a message that reflected his discomfort. Chatgpt with GPT-4.5 detects that the user is frustrated and, instead of enlivening the anger, he suggests a calmer and diplomatic message to express his discomfort without damaging friendship: “Hello, the truth is that it has annoyed me a lot that the plans have been canceled again, I really wanted to see you. Can we talk about what is happening?” To achieve this change, Openai has modified its focus on creating models. Not radically, but incorporating New supervision techniques Together with traditional methods such as the fine supervised adjustment (SFT) and learning by reinforcement based on human feedback (RLHF), which were already fundamental in the development of GPT-4. In development. Images | OpenAI In Xataka | Alexa+, first impressions: the explosion of AI feels great to the Amazon assistant. But there are also many unknowns

Goal approaches 100,000 million invested in metoverso, and has no intention of raising the foot of the accelerator

More than ten years have passed since Mark Zuckerberg announced the purchase of Oculus And he began to profile his idea of ​​’Metaverso‘, although the concept did not gain prominence until 2021, When Facebook, Inc. was called Platforms goal, Inc. Reality labs, the division that promotes this initiative, is on the way to burn 100,000 million dollarsand everything indicates that there is still a long way before those promises of incredible virtual worlds, where to work, play and socialize, come true. Virtual and mixed reality glasses, such as Quest Pro goal, Quest 3 goal either Apple Vision Prothey are the entrance door to this type of experience. However, these devices are not yet powerful, light and affordable to gain ground in the general public. A reflection of this reality is Tim Cook’s statements last year, when Apple’s CEO recognized that their glasses are “an early adoption product” intended for “people who want to have tomorrow’s technology.” Goal continues to burn money in metaverso Between 2014 and 2024, Meta has invested more than 80,000 million dollars in its virtual and augmented reality ambitions. The data comes from your financial ones that reflect an expense of 19,875 million dollars and a benefit of 2,146 million dollars to throughout the last year. In other words, the reality Labs division closed 2024 with losses of 17,729 million dollars. Far from lifting the accelerator’s foot, the giant of social networks remains convinced that this is the way, so he anticipates a 2025 with more investment and more losses in reality labs. Few companies in the world can afford with such long term. Meta, of course, is one of them: in 2024 he recorded net profits of 87,109 million dollars in family of apps (FOA), the segment that encompasses products and services such as Facebook, Instagram, Messenger and WhatsApp. Although reality labs is closely linked to metoverso, its reach goes much further. Immediately, this division is the epicenter of commercial products with relative successlike the family of target quest glasses and Ray-Ban Metadeveloped in collaboration with Essiloruxotic. But it is also the laboratory where the future of the company is being built. Last year we first saw Oriona prototype of augmented reality glasses that, According to Zuckerberg himselfit could one day replace the smartphone as we know it. At first glance, Orion glasses are more bulky and robust than the finish lines, probably due to the internal components necessary to project images. And they integrate micro LED projectorscapable of superimposing information in the real world. The idea is to use the physical environment as a canvas for 2D and 3D apps. But there is more. Reality labs is working on the powerful, light and affordable glasses that we mentioned at the beginning. And that, of course, requires a lot of work. At the visualization level, the objective is to achieve a practically indistinguishable experience of reality. But it is not enough with high resolution screens in next -generation glasses, but it is necessary develop technologies that still do not exist to adapt to the complex human visual system. In addition, projects include the exploration of new interfaces, such as electromiography based, which allow controlling devices through neuromuscular signals. As the company itself recognizes, its bet is to develop products that we will not see soon, but will reach its maximum splendor “in the next decade” It will be necessary to see if this goal is still standing with the advance of artificial intelligence (AI), a field in which Meta is investing billions and that, at some point, converges with its vision of metavers. Images | Goal In Xataka | Samsung and Google already have almost lists their own vision pro. And they have two fundamental advantages: Gemini and La Voz

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