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To understand what is happening in Japan we must go back in time. The summer of 2024 left A perfect storm On the basis of the nation’s diet: rice. A unprecedented shortage of grains in his own fields began to leave No stock to shops. Then, the tourist boom has duplicate the problem turning it into a historical crisis reflected in a fact: 30% more expensive was being paid. Given the danger to running without a basic pillar, the decision was made “Release” tons of your reservations.
What nobody could anticipate.
Foreign rice. In April, La Nación opted for another unprecedented decision in 25 years: Import rice From South Korea, an unthinkable measure in a society Historically reluctant to the foreign grain, but that was forced to make its customs more flexible to the vertiginous increase in the price of the national grain. With prices that They doubled their value Regarding the previous year (reaching 4,214 yuan by 5 kg in April) and with a government response that fails to contain the climbing, consumers have begun to look beyond their borders.
Not just that. The Aeon chain He also announced which will begin to sell American rice Calrose starting next month, with a price 10% lower than the Japanese grain, a decision that could mark a turning point in consumption habits.
In front of national rice. The arrival of South Korean rice, sold both online and in supermarkets, although even in small volumes (just two tons with another twenty on the way), marked a point of cultural and economic inflection. The nationalist preference for local rice, which had condemned to failure Previous attempts such as that of Thai rice in 1993, has yielded to the urgency of more accessible prices.
The Guardian told Cases of testimonies such as that of Miki Nihei diner, who said not to notice any difference when eating Californian rice, and revealed a change in public perception: the quality of foreign grain was no longer a sufficient reason to resist, when the pocket suffers.
The rice becomes a politician. Now, a few weeks after crucial elections for the Upper House, the government of the Japanese Prime Minister Shigeru ishiba is on the edge of political collapse Given the growing discomfort by the exorbitant increase in the price of rice, central food in Japanese food. With inflation that has reached the most symbolic product in the country, citizens have expressed their frustration in surveys such as that of the Kyodo agency, which places the approval of the Ishiba cabinet in a minimum of 27.4%marking a fall of more than five points in just one month.
The pressure intensifies not only from the opposition, but also from its own Democratic Liberal Party (PLD), already weakened after lose most In the lower house last fall. THE DEBATE ON THE Impost to consumption Of 10%, that the government refuses to reduce despite popular claims, is emerging as the decisive axis of the electoral contest of July, with almost three quarters of voters asking for their total or partial cuts, especially in food.
A late remedy. As we said at the beginning, in an attempt to contain the crisis, the government decided to release rice from the strategic reserves In March, a normally reserved measure For natural disasterswhich failed to stop the price increase. The price price in supermarkets reached practically Double of what cost a year ago. Although the price dropped minimally after the release of the first 300,000 tons, the results were disappointing.
To reinforce his strategy, the executive announced the launch of another 300,000 tons Additional until July, with the novelty that part of these items will overcome wholesalers to reach the points of sale faster. However, More than 87% From respondents believe that these actions are insufficient, and citizens do not trust that trade negotiations with the United States focused among other issues in rice imports will be resolved in favor of Japan.
From there to that leap For the search for “foreigner” rice In South Korea.
A political fire. The theme has become more violent in recent days. It happened when the Japanese Minister of Agriculture, Taku Eto, unleashed A political storm and socially by declare that “he has never had to buy rice” thanks to the gifts he receives from his supporters. The phrase, pronounced during a fundraising party, was disseminated by the Kyodo and quickly replicated agency by other meansgenerating a wave of indignation in social networks where thousands of citizens, faced at record prices of the Japanese basic food, demanded their immediate resignation.
Eto, visibly pressed, apologized the next day before the journalists, claiming that “he had exaggerated to please the public” and that his wife, after reprimanding him on the phone, reminded him that she Yes Buy Rice When it ends at home. Thus, he avoided responding if he will present his resignation, leaving the tension generated in full countdown to the key elections of the upper house in July.
A market that does not supply. In short, the Rice search Out of the nation is not (alone) a commercial turn that responds only to the registration of the national product, but (also) to the suspicion of hoarding by distributors, logistics bottlenecks and a Shot demand For booming tourism.
Given this panorama, the image of ishiba as an effective manager It wobblesand its refusal to touch the consumption tax is interpreted as disconnection with the real needs of citizenship. The rice crisis is not only forcing logistics and commercial adjustments, but also raises questions about the viability of food self -sufficiency in Japan, a country that for decades has shielded its agriculture with subsidies, tariffs and a national identity speech linked to the consumption of domestic rice.
Suddenly, the rice not only feeds: it also marks the measure of discontent.
Image | Ilo Asia-Pacific
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