‘War Machine’, the war science fiction film starring Alan Ritchson, has accumulated 39.3 million views in its first three days on Netflixbecoming the most viewed title on the platform globally today. The second most viewed film that week was ‘Jurassic World Rebirth’, by a huge margin: 6.7 million. The result is also a symptom of how the star factory has changed: the new star system is born on the platforms, not in the multiplexes.
Other figures. The opening of ‘War Machine’ is the second best placed of the year on Netflix to date. If it keeps up the pace, it could aspire to enter the platform’s all-time Top 10 in the English-language film category. To gauge the magnitude: in all 87 countries tracked during that four-day windowthe film ranked number one in 80 of them.
What is it about? The film is not especially original in its premise, and its authors do not intend it to be. Directed by Patrick Hughes (from the weak ‘The Expendables 3’ and the fun ‘The Other Bodyguard’) and produced by Lionsgate, it follows a group of candidates for the American Rangers during the final selection phase. Their training maneuver becomes a fight for survival when a robotic threat of alien origin appears. Alan Ritchson plays the character known only as 81, a traumatized combat engineer, even more silent and introverted than his famous Jack Reacher.
Although all the critics have stressed its derivative and unpretentious nature, the truth is that its two-hour chase structure finds an enjoyable middle ground between ‘Predator’ and Heinlein’s Space Troops (not Verhoeven, there is no irony here, as seen in an ending with will continue that replies, without venom, the recruitment spots of that masterpiece 1997). ‘War Machine’ embraces its spirit of an effective and direct B series with a healthy brainlessness that makes perfect sense that it has found a millionaire audience, eager to disconnect and let themselves be dazed.
The star. It has taken Alan Ritchson almost two decades to become a star. He debuted in ‘Smallville’ as Aquaman and then went unnoticed through multiple series as a secondary character until in 2022 he played the protagonist of ‘Reacher’ on Prime Video. The series, which championed the return of the television “for parents” (of which ‘War Machine’ is also an excellent example), is one of the biggest hits on the Amazon platform, and is already preparing its fourth season.
In just a few weeks, Ritchson has managed to position himself as the number one actor simultaneously on Netflix and Prime Video with different projects. The distinction that for years existed between the star of streaming and the one that can sell a blockbuster in theaters with its mere presence is blurring.
It is not the only case. Although the case of Ritchson, exclusive streaming star, is particular due to his almost total absence of films in his filmography, there are many other cases of proper names who owe a good part of their fame to the platforms. Pedro Pascal is now a global star whose fame was born entirely in hits for streaming (‘Game of Thrones’, ‘Narcos’, ‘The Last of Us’, ‘The Mandalorian’). Henry Cavill or Chris Hemsworth were born as movie stars, but they consolidated (‘The Witcher’, ‘Tyler Rake’) their fame in streaming. Dave Bautista or John Cena is also finding a second home in streaming thanks to hits like ‘Trap House’ or ‘El Pacificador’.
Unmistakable signs of the change of times. Stars germinate in different places, but they generate hits with figures that rival the biggest blockbusters on the big screen.
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