Your analogue directly to the consumer in the United States

A couple of years ago, the Danish pharmaceuticals Novo Nordisk turned the pharmaceutical market. Your drug against diabetes, Ozempicbegan its route outside its initial market niche, transforming (with the name of Wegovy) into a drug for weight reduction. Change of strategy. Years later, in an increasingly competitive market, the European company has introduced news in its strategy of marketing in the United States. He has done it with a new direct marketing system to patients without insurance from the Wegovy drug and patients whose coverage does not cover treatment. The pharmacist has indicated that the new sales system will be at home. In treatment, it will be priced at $ 499 per month, to pay in cash. This price is remarkably lower than paying today who want to buy the drug in the United States without the protection of its insurer, about $ 1,350. According to the pharmaceutical, insured persons must pay a cost is between zero and $ 25 per month for Wegovy. About 90% of people who use this treatment in the US do so in these conditions. The new strategy change could alter this ratio. Wegovy Wegovy is one of the names with which the company Novo Nordisk markets its semaglutida drugs, the compound behind Ozempic. Both Ozempic and Wegovy work by releasing this analogue of GLP-1 hormones in our body (peptide similar to type 1 glucagon). The GLP-1 hormone is secreted when we consume food and fulfill several functions in our body. On the one hand, he warns the pancreas that he must begin to produce insulin, hence its usefulness for people with diabetes. On the other, it sends to our brain the message that we have satiated, which in turn could be behind the weight loss with which this drug is associated. Novocare Pharmacy. The company He has baptized This initiative as Novocare Pharmacy. The shipments will be made through the Centerwell Pharmacy company, so the company will not dispense with intermediaries in its new strategy. The company emphasizes that people with medical prescription for Wegovy will be able to access this service that will take the treatment to their homes. This, they continue to explain, will allow a better product verification, reminders for the “filled” and access to a manager of your own case. An increasing competition. The Wegovy market niche is an increasingly disputed. After The entrance Of the American pharmaceutical Lilly with new formulas, the domain of Ozempic and Wegovy has been restricted. Supply problems seen in recent months have also modulated a market in which many pharmaceuticals want to enter. In Xataka | The US has reduced its obesity rate for the first time in years. There are reasons to think that they are not good news Image | Chemist4u

Scotland has a plan to overcome one of the great challenges of renewable energy: a storage megaplant

Thanks to strong winds, Scotland has become an ideal place to install wind turbines. The data speak for themselves With an exponential increase In these almost 15 years. However, as a bagpipe, energy also goes like that air, so they have designed what will be the largest storage megabatism in Europe. And there is even more. European megabattery. The British company, Zenobē, has announced That the energy storage plant (Bess) has begun to operate in Blackhillock, Scotland. In addition, it is the first in the world that provides complete services of active and reactive energy. With a capacity of 300MW/600MWh at the moment it is placed as the largest in Europe. However, in the Scottish territory a struggle has opened to see who leads it. It is not there. In its ambition, Scotland will house the three energy storage systems in largest batteries in Europe After an investment of £ 800 million by Copenhagen Infrastructure Partners (CIP). The projects are Coalburn 2 in South Lanarkshire and Devilla in FIFE, which will be added to Coalburn 1. Currently, the latter is under construction and with an operating date planned for October. Each battery will have a capacity of 500 megawatts, allowing total storage of 3 GW/h to supply 4.5 million homes. Coalburn 2 is expected to enter into operation between 2027 and 2028. The current largest on the continent. The Blackhillock plant has been launched in two phases: 200 MW of initial capacity began operating in March 2025, and phase 2 of 100 MW will be completed in 2026. This installation seeks to improve the reliability of the electrical system, taking advantage of wind energy and storing excess electricity in batteries for use at high demand. The first in the world. As a little above, the central in operation provides complete services of active and reactive energy. In other words, since the United Kingdom He said goodbye to his gas plants They have had to find another way to generate these services. This BlackHillock Bess plant provides them and you will ask what it is. On the one hand, active energy is what is used directly for electricity consumption, while reactive energy helps keep the network tension and guarantee its stability. In summary, it helps to balance the network, especially in times of fluctuations in the supply and demand of electricity. For this reason, they have also found their light bill will benefit. They already noticed that, independent of coal, They had to pay a high pricebut with the new storage system, they expect this to generate a positive impact. Let’s not forget this controversy. More than a year ago, It was discovered that several wind turbines were working with diesel generators for days. This happened because network infrastructure is not always ready to handle fluctuations in renewable energy generation and distribution. For this reason, having a storage system helps prevent this situation from being repeated. The challenge for Europe. The intermission of renewable energy sources, such as solar and wind, remains one of the biggest challenges globally. The phenomenon of “Dunkelflaute” Because of this situation and an aged network It positions the storage system in one of the first objectives of the European agenda. In addition, in these types of situations we must look for a solution that allows the integration of stable and accessible renewable generation. There are some European countries that have already begun to invest in energy storage such as the case of Finland or Spain. In the latter, it has been used by a more unique system as They are the reservoirs. Forecasts Scotland, with its renewable wind excess and its limited network infrastructure, has become a strategic point for energy storage. By 2030, it is estimated that 60% of the United Kingdom’s energy will be generated by the wind, with 31% from Scotland. However, these projects have generated some opposition in local communities, concerned about safety, noise pollution and landscape industrialization. Despite this, the Scottish government highlights the importance of these systems to reach zero net, according to collect the Financial Times. Image | Zenobē Xataka | A United Kingdom project has found the easiest way to maintain offshore wind farms: AI and submarine robots

It is the second consecutive explosion and the greatest setback in the recent history of the rocket

Starship’s eighth flight was going to be a repetition of the previous launch, which Spacex could not complete because The ship ended up disintegrating On the Atlantic Ocean. However, exactly the same thing has happened again. The ship has exploded again. And in the same flight phase: eight minutes after takeoff, when Starship 34 was about to turn off to start its suborbital trajectory to the Indian Ocean. Like the Starship 33, the ship lost control when several of its engines (first three, and then a room) went out or exploited. Then he began to turn on his axis until he exploded, either because he ended up disintegrating, as his predecessor, or because the flight termination system was activated, self -controlled the rocket for security. The reentry was seen from Miami. The videos of the remains of the ship by disintegrating in the atmosphere soon appeared. From Bahamasfrom the Turkish Islands and Caicos and from Dominican Republic, last timebut also from Cabo Cañaveral and Miamisince the explosion occurred when the rocket was traveling at 20,000 km/h, while the flight from flight 7 exploded more than 21,000 km/Hy, therefore, further. As It happened in Januaryimmediately They began to deviate Also the airplanes. The areas where remains of the rocket can fall are delimited and, when an incident occurs, Spacex warns the authoritiesthat close the airspace, asking the pilots to deviate to other airports if necessary. Twice the same stone? According to the Spacex researchStarship 33 had failed by a “stronger harmonic resonance phenomenon” than expected. Vibrations that caused an oxygen leak in the lower part of the rocket, which in turn triggered a fire, which in turn exploded the engines. Spacex did a test of On a one -minute land To try to better understand the problem, and tried to mitigate the effects of these vibrations improving the ventilation of the lower part of the ship, to avoid an accumulation of gases. Although it is not confirmed that the Starship 34 has failed for the same reasons, in An image of the direct A small fire has been seen, and in another The explosion of an engine. Something happens with the Starship Block 2. Put to find guilty, the greatest setback in the recent history of the Starship program coincides with a change of version. Starship 33 and Starship 34 are First block models 2, which represent the second generation of the ship-cohete. Two meters higher than the previous generation, has methane deposits and liquid oxygen of greater capacity, improvements in the thermal shield, renewed front alerons and changes in propulsion subsystems. Whatever it is, something has failed in this iteration, and Spacex now has more data to solve it. Images | Spacex, In Xataka | Spacex had been abruptly canceling for almost two years a starship launch. Until now

The company that overturned on the Moon has sent a spacecraft again a year later. The same thing happened

“We do not believe to be in the correct orientation on the moon, once again,” summarized the CEO of Intuitive Machines, Steve Altemus, at the beginning of a press conference on the injury of the Athena spacecraft. Nova-C has overturned again. The Nova-C Lunar Module “Athena” of the American company intuitive machines landed on the moon Thursday, March 6, at 5:30 p.m. UTC. The ship is alive, transmits telemetry and can receive commands. He even receives light in his solar panels, but is poorly oriented. After a week of travel, 39 turns to the moon and a descent maneuver on the South Lunar Pole in which the Methane and Liquid Oxygen Propulsion System apparently worked perfectly, something went wrong when perched on the satellite. Intuitive Machines does not know exactly where the ship is and where it is looking, but it seems to have been sideways. A year later. On February 22, 2024, Intuitive Machines was called to become the first private company to successfully alunizar. However, the Nova-C module “Odysseus” had a more abrupt landing than expected, left one of its legs and ended up turning on the moon. Athena has suffered the same destination. Intuitive Machines will wait for the probe Lunar reconnaissance orbiter NASA fly over the area to see exactly where it has been and which of its four sides is face down. For now, it is suspected that it can be on a slope. In energy saving mode. While finding what happened, Intuitive Machines has turned off several subsystems to preserve the useful life of the probe. In the South Lunar Pole, the temperatures are extreme and, depending on what position the ship and how much light will receive these days, it is possible that much of the energy is required to light heating. Athena was launched to Mons Mouton, a plateau near the South Lunar Pole, to display the NASA Prime-1 experiment with the aim of looking for ice water in the subsoil. It is possible that part of the scientific mission will continue, but the results of the mission will be “off-nominal,” said Steve Altemus, who however considers to continue in touch with the ship. Image | Nova-C “Odysseus” and Nova-C “Athena” (intuitive machines) In Xataka | After bankruptcy and an internal scandal, Firefly has made history: being the first private company to step on the moon

How to program the off and ignition of your mac or macbook in macOS

Let’s explain How to program the off and ignition of your Macsomething that is a bit more complicated than it should not have a native option for it. However, there are two possibilities that you deserve to know so you can do it. Let’s start by explaining how to schedule the dulls and on macOS From the device terminalwithout having to install anything, just write some commands. Then, we will explain how to do it using a popular free application. Your mac’s shutdown program at the terminal To schedule the shutdown or ignition of your Mac from the terminal, you have to use the command PMset. In addition, you will have to determine the days of the week you want to do it and the time. When you write the command, you will request the administrator password. These are the two commands to be used: SUDO PMset Repeat Wakeorpoweron Mtwrf 07:00:00

China urgently needs an alternative to Cuda de Nvidia

Chinese companies that are dedicated to artificial intelligence (AI) They already have at their disposal a wide range of GPUs designed and manufactured in China. Huawei is the best positioned company thanks to its Chips Ascend 910 family, but in the country led by Xi Jinping There are many other specialized companies in the tuning of hardware for which they also have great potential. Metax, Biren Technology, Moore ThreadsINNOSILICON, ZHAOXIN, ILUVATAR COREX, DEGLINAI OR VAST AI TECH ARE SOME OF THE MOST IMPORTANT. “China is dedicating mass resources to the implementation of emerging companies specialized in the development of GPU. Do not underestimate them.” This warning was probably not ignored. He was aimed at the US government and came from someone who knows well what he says: Jensen Huang. The general director of Nvidia He pronounced these words Last year, during the celebration of Computex, and it is evident that its intention was to prevent US administration about the consequences that They would have the sanctions that seek to stop the technological development of China. Hardware is no longer the problem; It is CUDA Li Guojie, a computer scientist from the Chinese Academy of Sciences that is considered an authority in China, has confirmed What we have just seen: GPUs for the most advanced Chinese, such as Huawei Ascend 910 chips that I mentioned above lines are comparable to current NVIDIA solutions in terms of calculation capacity. However, the authentic strength of the company led by Jensen Huang is not its hardware; is its ecosystem CUDA (Compute Unified Device Architecture). “Deepseek has had an impact on the CUDA ecosystem, but has not completely overcome it because barriers persist” Most of the AI ​​projects that are currently being developed are implemented on CUDA. This technology brings together the compiler and development tools used by programmers to develop their software for NVIDIA GPUs, and replace it with another option in the projects that are already underway It is a problem. Huawei, who aspires to an important portion From this market in China, it has Cann (Compute Architecture for Neural Networks), which is its alternative to CUDA, but for the moment CUDA dominates the market. The most surprising thing is that not only Chinese companies need to part with this software; The entire AI industry wants to end Cuda. This is at least what Pat Gelsinger saidthe former director general of Intel. In December 2023, this executive wet and explained what was the official position of his company in the context of the AI ​​sector. “The whole industry is determined to eliminate market CUDA (…) We see it as a shallow and small pit (…)”, Gelsiter defended in the framework of the event “Ai EveryWhere” held in New York. According to Li Guojie“China must develop an alternative system to achieve self -sufficiency in AI (…) Deepseek has had an impact on the CUDA ecosystem, but it has not completely overcome it because barriers persist. In the long term we need to establish a set of software tool systems for controllable that exceed Cuda“. This is undoubtedly one of the great challenges that China faces in this area. Perhaps Cann manages to break down gradually and manages to finally impose himself, but while he persists to some extent the development of AI in China will continue to depend on the US. Image | Moore Threads More information | SCMP In Xataka | We can forget an AI without hallucinations for now. The general director of Nvidia explains why

The state pays the car

Electric car sales fell last year in the European Union. They sold 1,447,934 electric cars between January and December 2024. a figure slightly below 1,538,106 electric sold in the same period of 2023. Specifically, we talk about a 5.9% drop that came dragged largely by German figures. The largest electric car market In Europe it put 380,609 on the market, well below the 524,219 cars sold in 2023. A 27.9% drop that, incidentally, confirmed that the electric car still needing purchase aid where more electric vehicles are purchased. In line, the market share From the electric car also went down in the general photography of the European Union. In 2023, 14.6% of the cars bought in Europe were electric. Last year the figure was reduced to 13.6%. But the performance was very different between countries. In GermanyAs we said, the fall was so great that the electric ones stayed at 13.5% of sales and, therefore, in a technical draw with the European average. Until now, they had helped lift the figures, with 18.4% in the year 2023. Then, practically, two out of 10 cars that were bought in Spain were electric. The year 2024 for our country in the electric car market was not especially good. If more cars were sold, moving from the 51,611 electric cars sold in 2023 to 57,374 electric of 2024 (+11.2%) but the market share barely improved two tenths, reaching 5.6% at the end of 2024. The first month of the year, however, has started strongly. In January, 5,012 electric cars were sold, well above 3,376 vehicles of this type sold in the same month of 2023. It is a growth of 48.5%. The results are noticed in a 6.9% market share when last year did not reach 5% in the same month. But all these data pale compared to a small country. One that has managed to explode its sales in mid -2023, has consolidated them in 2024 and manages to keep them in 2025. We talk about Belgium. Belgium, one of the most promising countries in Europe If we look back, Belgium sold in 2024 127,703 electric cars. 36.9% more electric than in 2023 when they signed 93,285 units. The figure allowed him to add a market share of 28.5% when at the end of 2023 they stayed in an already optimistic 19.6%. That is, in 2023 it already bought a greater amount of electric cars that Germany, if we attend to its total market. In Europe, only Denmark, the Netherlands, Sweden and, of course, Norway sold more than 30% of electric cars in their local markets. Of the rest, only Finland (29.5% market share) managed to sell more electric than Belgium. Electric market share in Europe in 2023. Belgium was at the same level as France and Germany. But the case of Belgium is special because in the first month of 2025 the fee of electric has risen to 33.8%. In January 2023the market share was 14.3% but in that same month of 2022 it barely reached 8.1%. It was in mid -2023 when the final explosion of the electric car is located. They have achieved it in a very simple way: paying the electric cars of companies. As in Norwaythe success in electric sales has not been based so much on aid for the purchase of new vehicles and yes on the fiscal deductions that are allowed with electricity. In the Nordic country, electric car owners did not pay VAT and some other taxes, that promoted electric sales as any other place. In Belgium they have focused on the fleets of companies. Yes, there were purchase aids (although only in one part of the country) but This same year they have ended And it has not been felt in total sales. This is because companies can be deduced up to 100% of the purchase of electric cars depending on their income. Click on the image to go to the original tweet This has led to the country to 80% of the bought electric cars are registered in the name of a company. And it has been achieved because getting such a car is simply more attractive than a gasoline. In 2025, companies can be deducted 75% of vehicles with combustion engines but will be an aid that falls in a very short time. In 2027 only 25% of these cars can be deduced and in 2028 the aid will fall. However, that same year the employer can continue deducting up to 90% of the electric car. They explain in Bloomberg that in Belgium the car is usually salary change currency And instead of increasing this, companies use it as a claim to reward the employee. If you provide an electric car, the worker can go to his job at a much lower price than if he had to fill the gas tank. The price is higher than in Spain but gasoline is also slightly higher than the Spanish price. Record, according to The last European Union Bulletina price of 1,630 euros/liter, for the 1,558 euros/liter of Spain. To make numbers with the Spanish figures, a car that consumes 6 l/100 km of gasoline will disburse 9.35 euros to travel 100 kilometers. An electric vehicle with a consumption of 18 kWh/100 km and pays the light to 10 cents/kWh at home (neither of the two figures are especially optimistic), 1.8 euros will be left to travel the same amount of kilometers. The program faces Two challenges. The first is that the State is the one that puts from its money all that money that the employer stops paying, which can be a hole (as happened in Norway) that you have to compensate on the other hand. The second problem is also collected in the article of Bloomberg. At the moment, the state push has helped boost the sales of electric among companies due to the pure demand of employers. However, it is a step that the rental, owners of a good … Read more

The end of the “Shiroposuto” mailboxes

The one of Kazuhide Inouea septuagenarian who lives in southwest Japan, is a peculiar job. He is not a porter, although he is dedicated to mailbox in mailbox to review its content. Nor is he a cleaning employee, although every time he finds something inside one of those closed mailboxes he throws it in a bag to destroy it. Inoue is something else, a kind of guardian of Japanese morals that tries to prevent children from going to school finding porn magazines at their disposal. And it does thanks to those peculiar white mailboxes, the ShiroposutoPlareras designed so that the Japanese can throw their magazines, books and DVD with adult content. For a while, however, they are in a fallen layer. What is a Shiroposuto? The word does not say much. At least if you don’t speak Japanese and you are familiar with their culture. But in the island the Shiroposuto They are old acquaintances who are part of the urban landscape for several decades. On the outside they look like common mailboxes, with their cleft to throw papers inside and a closed bearing with lock at the base. The usual in a mailbox. They only stand out for their white color. The really curious thing is inside. If you open a Shiroposuto You will not find postcards, frank envelopes and invoices pending cast. No. For that there are already the normal mailboxes. Blank painted are rather bins, collectors specifically installed so that the Japanese can throw their magazines and porn movies discreetly. Click on the image to go to Tweet. But … are they new? Not at all. Its origin can be traced at least at least six decades. Recently Sociology Professor Yuko Obi explained to Kyodo News than the first Shiroposuto Known were mounted in 1963 in Amagasaki, west of the country, so that the Japanese could get rid of their “obscene publications” without having to leave them on the street. Three years Then another settled in Tokyo and over time they have been extended throughout the country, filling with thousands of magazines. What is its origin? Its objective is not so much to offer adults a discreet place in which to get rid of their magazines such as preventing these publications from ending conventional or abandoned bins in the street, within reach of children. “The campaign to install them was led by mothers who did not want their children to be exposed to anything harmful, including porn books and magazines,” says Obi. To put it even easier for porn consumers, the mailboxes were located outside the train stations, places of passage and discreet to which they could go at night. And did they work? The idea set. And at least for a while the Shiroposuto They served to make thousands of pages and covers with nudes and sex scenes ended up confined in a metal cylinder closed with lock, out of view of Japanese adolescents. In the 2010 only in Nagasaki they served to collect Between 5,000 and 6,000 Porn articles The white mailbox network works largely thanks to people like Kazuhide Inoue, collectors who are dedicated to taking a look at the Shiroposuto To remove the magazines or movies they contain. It is not a work that they do daily or every week (Inoue for example several times a year), but at least it is for its main purpose: maintain publications beyond the reach of children. Why are they news now? Because they are disappearing. The boxes for X content made sense when people bought magazines, VHS or DVS with sexual content, but The statistics They show that less and fewer people do it. It is not that the Japanese no longer consume erotic content. In fact, porn continues present In your society, just as you are in others. What happens is that they do it differently, via online, regardless of the publications that ended decades ago in the Shiroposuto. “They were a success when they first appeared in the 60s, but Japanese society has changed and the way people consume media has transformed,” Reflect Obi in statements a The Guardian. “At that time a lot of pornographic material was circulating and the activists did a good job to raise awareness about the Shiroposutobut in the era of digital media it is impossible to hide harmful material. “ Goodbye to the Shiroposuto? Yes. And no. There are no statistics that allow to know in detail how many mailboxes were in the 70s or 80 and how many are today, but the Japanese press Explain that are disappearing as society changes. That does not mean that they are all withdrawing. Or that they are no longer going to see more in the streets of Japan. The process is gradual, with steps forward and back: in 2018 the city of Fukui installed, for example, two new white mailboxes in its streets while last year Nagasaki decided to close several of his own when he verified that its use had collapsed in the last decade. Are they still used? OBI Recognize In addition, although they have served and serve to collect porn items, they are not a perfect solution: “They age and oxidize and have to repair them, but not everyone wants the money of taxpayers to spend on that. They also have to be emptied by an official of the Board of Local Education, sometimes accompanied by a policeman.” For now, Inoue will continue to make his “anti porn” rounds. In one of the last, the booty was 16 books and 81 DVD in one day. “At night, when the streets are less busy, men of all ages come to get rid of their things,” confesses A 71 -year -old taxi driver who works near a mailbox. Image | Christian Heilmann (Flickr) In Xataka | Japan asked its citizens what bothers them most about tourists on the train. The responses betrayed the nation

With the first 100% successful launch of Ariane 6, Europe has started leaving the sad well in which I was in which

Europe already has the two rockets totally operational They put it in a mess: Vega-C and Ariane 6. The European Space Agency (ESA) breathes relieved, but knows that it is not the same to recover autonomous access to space as to compete with Spacex. For that, more investment in private companies will need. The Ariane 6 rocket has flown, now, without mishaps of any kind The rocket for heavy loads ariane 6 of that He has successfully completed his first commercial flight. After numerous delays, the rocket took off in its Ariane 62 configuration (with two lateral propellers and a short cofa) from the always cloudy European space port in the French Guiana. The launch operated by Arianespace was impeccable, both in rocket yield as in live broadcastwhich had four cameras aboard the pitcher. In this second launch, the first commercial and the first totally successful, the Ariane 6 put in Heliosíncrona orbit the spy cso-3 satellite of the armed forces of France. He did 1 hour and 6 minutes after takeoff, 800 km altitude. The CSO-3 satellite has thus joined its precursors CSO-1 and CSO-2, launched in 2018 and 2020 by Soyuz rockets, before the EU forbade collaboration with Russia. The new French recognition network offers optical and infrared images with unprecedented quality for France and its allies. The Ariane 6 rocket, developed by Arianegroup for ESA, is therefore operational. His first launch, held in July 2024 (one year after Ariane 5 flew for the last time) was successful in the takeoff and deployment of several satellites, but failed to exorbitar, leaving two reentry capsules strained in orbit that were part of the mission. A temperature parameter out of the rank caused the rocket software to prevent the third ignition of the Vinci engine of the upper stage. A software update was enough to face the second launch, although it has occurred almost eight months after Ariane 6 debut. Europe begins to recover its sovereignty in space ESA already sees light at the end of the tunnel. The European launch crisis caused by the delays of the Ariane 6 heavy rocket and the incidents of the Vega-C light rocket reduced the number of annual flights to only threethe minimum of 15 years. Strategic missions such as Galileo (European GPS) or Spanish military satellite spainsat ng 1 They had to be thrown by Spacex. By 2025, ESA plans to make 10 space releases, six from Ariane 6 (including the first Ariane 64 with four propellers) and four vega-c. It is far behind the nearly 200 launches scheduled by the United States (mainly, Spacex Starlink missions), but it is a number that is closer to the goal of recovering autonomous access to space, something that becomes special importance with the Europe rearme announced by Ursula von der Leyen. Josef Aschbacher, general director of ESA, said that the United States It allocates five times more public money to the space sector that Europe, which explains the gap in the rhythm of launches and the manufacture of satellites. The question is whether Ariane 6 and Vega-C, which are not reusable rockets, can even compete with Spacex’s falcon. And as Aschbacher knows no, that is tending all kinds of contracts for a new generation of reusable European pitchers, in which companies such as the Spanish PLD Space participate. Image | Arianegroup In Xataka | China and Europe are investing a fortune in their own Starlink: the US advantage is too big to ignore it

It is such an ambitious project that it cannot be allowed to fail

The Russo brothers have had a frankly irregular trajectory after the explosion that put them in all the mouths of Hollywood: the last two films of the Avengers, ‘Infinity War‘ and ‘Endey me‘Since then, projects as expensive and very limited, such as’ have stood up, such as’Citadel‘For Prime Video. The credit begins to end, and Before returning to Marvel Redile With the new Avengers films, they have stood up a blockbuster in Netflix, ‘Electric State’, which is not characterized by its modesty. Let’s analyze why it is a company where both they and the platform play a lot. An ambitious project. The Russo brothers bought the rights of Simon Stålenhag’s illustrations book on which the film is based before it was put on sale. It was the time they walked to the neck with the last films of the Avengers, and Universal was interested in the project. Then he went to Netflix, who made him his new blockbuster after that ‘Red alert‘That he beat records but of which no one is remembered. This presumes 320 million budget and a distribution of stars headed by Millie Bobby Brown and Chris Pratt, and in which there are also first row names such as Stanley Tucci, Ke Huy Quan, Giancarlo Esposito, Holly Hunter, Jason Alexander and the voices of Woody Harrelson, Anthony Mackie and Brian Cox. A very unique science fiction. Stålenhag is a very peculiar illustrator: his style is pure science fiction, with semi -apocalyptic places, with a retro point and populated by robots and large machines. It also seems to share a certain innocent and childish point of view, as amazed by those mechanical mills that are not fully understood. Tremendously atmospheric and melancholic, his work has been adapted in the Prime Video series’Loop stories‘, with different independent stories around a machine built to explore the secrets of the universe. The series, as contemplative as the original work, was something unnoticed, which doubles strangely Netflix’s intention to turn it into a Blockbuster. Many millions. Let’s stop for a moment in your budget: 320 million is more than 50% of what have cost films like most Marvel and only a little less than those of the Avengers of the Russo cost. It is already the most expensive film in history that is not a sequel, and has been about to enter the top 10 of more expensive movies in history. If it looks or will not be a matter of opinions, but knowing the history of Netflix blockbusters, films that are not intended to be exhibited on a large screen or formats such as IMAX, it is still a strikingly high figure. The descending trajectory of the Russo … This ‘electrical state’ is the last layer of a race, that of the Russo-Post Marvel, which has already been characterized not by not getting emulates his Marvel films, but for billing a few failures Barra disappointments. For example, the expensive ‘The invisible agent‘He had a good audience (although not spectacular) and generated a sequel, but did not impress criticism too much. ‘Citadel’ for Amazon was one of the most expensive series in history, but received disastrous criticism and some studies say it was A failure in terms of view. As producers they have given birth to popular series such as ‘from’ or films like ‘Tyler Rake’, but it has been a career full of ups and downs and without clear successes. … and Netflix blockbusters. Netflix has not finished finding that movie to put it at the level of the Majors From Hollywood, an aspiration he had for a time when he insisted on premiere in cinemas films such as ‘The Irish’. It has long abandoned the purpose, but has changed it for the premiere of exclusive, equally very expensive films, but that it can be said that they meet artistic or commercial expectations: they are titles such as ‘Atlas’, ‘Bright’, ‘6 Underground’, ‘Superdetective in Hollywood: Axel F.’ or the aforementioned ‘red alert’ and ‘the invisible agent’. Apple’s reflection. Netflix also has a fearsome mirror to look at: Apple’s intentions of becoming a Major And that they have paid with a series of millionaire losses (‘Napoleon‘,’The Moon Killer‘,’Argylle‘) and that have ended the company leaving alone for the streaming Another very expensive bet (‘Wolfs‘) and announcing that cuts are coming in their productions. ‘Electric state’ does not have to be a failure, but if it were, the paradigmatic beards of the neighbor will be short for the measures that the platform will have to take with theirs. Header | Netflix In Xataka | The streaming economy is completely broken and things will only get worse within the coming years

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