We thought we “discovered” fire 50,000 years ago. We didn’t know how wrong we were.

For decades paleontology has maintained a clear distinction in history: it is one thing to use fire and quite another to create it at will. Something that seems very silly, but is essential since until now the evidence we had on the table pointed to the ability to light a bonfire from scratch They dated … Read more

We thought that Nike and Adidas were unbeatable. Asics is overtaking them on the right

Running is more than a fashionable sport, it is a way to achieve social statusa lifestyle that not everyone understands. As with anything that has a large fan base, there is an industry making a profit and in the case of running the number one object of desire is shoes. When we think about sports … Read more

Ryanair thought it could build loyalty with a subscription service. Until you’ve remembered what your real business is

“It has cost more money than it generates” With a brief note and the statements of Dara Brady, CMO of the company, Ryanair has confirmed the closure of Prime, the membership program that sought to retain its customers with advantages that have generated greater costs for the company than benefits. The subscription service of the … Read more

Data centers consume a lot of water, but it is probably less than we thought. It’s a book’s fault

We can criticize the AI ​​boom for many reasons, but there is one that deeply affected society: the environmental impact, more specifically water consumption of each interaction with the AI, necessary to be able to cool the servers. The problem is realbut everything indicates that it has been magnified and the origin would be a … Read more

We thought smoking was no longer fashionable among Gen Z. Until Sabrina Carpenter and Jeremy Allen White arrived

For decades, the cigarette starred in some of the most iconic images in popular culture. In the imagination of journalism, that reporter from the last century always reappears leaning over his typewriter, surrounded by wisps of smoke while writing an urgent chronicle. In television fiction, that scene evolved into Carrie Bradshaw typing on her Mac … Read more

We thought we’d seen ‘Doom’ running on all types of devices. Until someone tried it with a ticket printer

We’d seen ‘Doom’ run on almost every device imaginable: from a Texas Instruments calculator until a modified pregnancy test, passing through the Touch Bar of a MacBook. The community has been proving for years that if something has a screen and some kind of processor, someone will try to run Doom. We thought the bar … Read more

We thought this bug was a pig. Now we know that it was two meters tall, weighed a thousand kilos and was a killing machine related to whales.

Almost 200 years ago, a paleontologist found some completely improbable bones. They thought about it a thousand times, tried to find some sense in it; but everything ended in the same delirious image: that of a huge pig with the capacity to destroy everything in front of it. And that’s what we called him for … Read more

We thought Stanford, MIT, and Harvard were leading in AI. There is a Chinese university that surpasses them all

To the northwest of Beijing there is a university campus that is not only the most prestigious in the country, it is also one of the most influential universities in the world in science and technology, even surpassing institutions of the stature of MIT or Stanford. It is called Tsinghua and some of the most … Read more

When we thought we had seen all kinds of rehearsals for an invasion, China makes science fiction: robots taking over an island

At the end of 2024, several military studies from Beijing were published outlining six different scenarios if future unification with Taiwan goes awry. So we tell that the Second World War I advised against all them because, in essence, there was talk of an invasion of the island. From then until now so much China … Read more

We have returned to an era that we thought forgotten. That of the nuclear threat of the US and Russia launching their reply: Poseidon

In recent days all roads trace a common landscape: from Moscow exhibit and test “superweapons” that defy traditional categories (autonomous nuclear torpedoes, nuclear cruise engines, and indefinite-range missiles) while in Washington the political and media reaction accentuates a dynamic action-reaction that could return the world to an (il)logic of open competition between nuclear powers. Someone … Read more

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