The technology industry has been searching for the “next smartphone” for a decade. Now he thinks he found it with AI
In the last decade, wearables have become intrinsically associated with health care and sports. And although in 2025 we can make the same association, there are a growing number of companies and devices that have committed themselves to turning them around to turn wearables into vehicles for AI. The leaders of some of the main big tech companies already They have glimpsed the end of the mobile and between the options (in practice, still very green) these wearables with AI appear, which today are more of a complement. In search of the new iPhone. In any case, the industry has been looking for mass hardware after the smartphone for almost two decades. The glasses seem to start by advantage, but the initiatives are many and very varied. In any case, it is no longer just about becoming the winning format, it is about materializing a device that covers needs yet to be defined and where the smartphone has set a very high ceiling. In fact, smartwatches have not come close to overshadowing it. AI glasses have an advantage. Of course, they are the best positioned. In the past CES 2025 we saw ‘smart’ glasses (although that semantics typical of the era of the failed Google Glass has already been banished in favor of the surname ‘with AI’) even in the soup with the promise of immersive and hands-free experiences, but Meta is the one who has landed and sold its product best. Makes perfect sense: Mark Zuckerberg himself has stated who believes that glasses are the ideal format for AI. And for Meta, AI is his new Multiverse. After all, as we have seen, glasses are a discreet and convenient way towards multimodality: visual, through their lenses; and oral, with its integrated microphones and speakers. But it doesn’t matter if we talk about Meta’s glasses or those of Googlethe new glasses smart They no longer look like a hulk, they are designed to be worn all day and their purpose is to interact with AI. Pendants, pins and everything else. Other gadgets that accompany you throughout the day for constant listening come into this mixed bag: from the Bee AI bracelet to the LimitLess pendants or Friend passing through the ring Stream Ring or the difficult to describe Plaud NotePin: it looks like the capsule of Xiaomi bracelets and as such, it can be worn on the wrist, on the neck and even as a tacky pin. These initiatives have not gone unnoticed by the large companies, which have made a move by opening their portfolio: Bee AI bought Amazon in summer and LimitLess did the same Goal just a few weeks ago. old acquaintances. AI is also being integrated into existing devices: Samsung and Google have put Gemini on their WearOS watches, Garmin has a premium subscription to analysis with AI for its watches, Fitbit is testing an AI trainerthe same thing that Apple does with its Watch or the AI translation on AirPods. Even the rings Oura they have their advisor with AI. Every breath you take…We mentioned above that AI glasses were born to be worn all day, something that can be extrapolated to the bulk of the devices that we have been listing. For AI assistants to work well and offer something extra on the mobile, they need to know a lot about the user and there is no better way to do this than on a wearable that is with you 24/7. Disturbing but true. In this field there are unknowns such as what format will be successful and whether it will be as successful or more successful than the smartphone (even if it is buried), but there are two unquestionable facts: that there is a war to have hegemonic AI among big tech and that the industry has seen wearables as the ideal vehicle to implement it. In Xataka | Pendants, bracelets and “buttons” on the forehead: new AI wearables listen to you (and record) all day In Xataka | The voice recorders seemed dead. AI and new hardware are making them irresistible again Cover | Javier Lacort and Applesfera