The opening of Shein in Paris should have been a triumph. It has ended up causing the biggest slowdown for the Chinese giant in Europe
Days after Shein’s controversial arrival at the historic BHV Marais in Paris —an opening as massive as it is controversial—, the story takes a turn that no one in the Chinese company expected. France has decided to postpone the opening of the rest of the Shein stores scheduled for November and December, a slowdown that … Read more
