short

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

A ‘short circuit’ in the brain

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We all take for granted that music is a universal source of pleasure. We use it to encourage, concentrate, celebrate or cope with a break. But, on the other hand, there is a small percentage of the population for which to listen to their ‘favorite’ song is as exciting as hearing the white noise of a signal without a sign. And it is not that they have bad taste or are weird, but that they suffer specific musical anhedonia. A recent review article Posted by researchers from the University of Barcelona and the University of McGill deepens why some people are immune to the charms of music. And the answer is not in his ears, but in a peculiar disconnection in the ‘circuits’ of his brain. The idea that someone does not like music may sound strange. However, researchers through tools such as Barcelona musical reward questionnaire (BMRQ) He has identified a group of people who, despite having a perfect audition and enjoying other pleasure sources such as food, money or sex, are completely indifferent to any song. This condition has been baptized as Specific Musical Anhedonia. These people can recognize whether a song is sad or cheerful, but they feel absolutely anything. They do not experience chills, their skin is not bristling or feeling the impulse to move to the rhythm of music. For them music is simply one more sound. With nothing more background. Studies have shown that these people have no problem feeling pleasure in general. By offering these patients rewards such as money, their brains and physiological responses such as sweating or heart rate, they responded as expected. And totally equal to the reaction presented by music lovers. But when listening to a song that this abysmal difference of emotion was presented. It is not an ear problem, it is a “wiring” problem The problem is in the reward system. We have all humans in our brain, and it is the responsible for feeling pleasure When eating chocolate, having sex or seeking security. This is where the classic animal experiment appears, where a mouse can have an electrode right in the area of this reward system and a button in front that by pressing it throws a download. Such is pleasure, that the mouse will not hesitate to be pressing it repeatedly to have that same feeling again and again, as if it were an orgasm. And this is where this investigation has been focused. Using one functional magnetic resonance (FMRI), the researchers observed what happened in these people’s brain while listening to music. With this test you can easily see the parts of the brain that are stimulated when receiving a stimulus. The results were revealing. When music sounded, its auditory bark (the part of the brain that processes the sound) They were activated normally. However, the Accumbens nucleus, a key region of the brain reward circuit, remained completely inactive. It is the center of pleasure, which lights up when we eat chocolate, we won a bet or fall in love. But in these patients, no stimulus appeared with music and remained dark. The problem, therefore, is not in the pieces, but in the wiring, which is what is known as brain tracks. The investigation specifically indicates a functional and structural disconnection between the auditory cortex (specifically in the upper right temporary turn) and the Accumbens nucleus. It is like having a plug and bulb that work perfectly, but the cable that UNE is damaged or directly does not exist. You can have a genetic component. A recent study with twins has thrown more firewood on the fire, demonstrating that sensitivity to musical reward has a genetic component of up to 54%. And most importantly: these genes are, for the most part, independent of those who regulate musical perception or the general ability to feel pleasure. This reinforces the idea that enjoying music is a different and specific biological capacity. Interestingly, there is also the opposite phenomenon: the Musicophilia. An exacerbated passion already obsessive for music. Different cases of people who, after a stroke or an operation have been documented, developed a compulsive desire to listen to music, something that was previously indifferent to them. This shows that specific brain circuits can both cancel and enhance our emotional connection with music. Images | Marcela Laskoski Weermeijer Robina Clem Onojaghuo In Xataka | The artificial skin that feels heat and cuts is already real. It is the first big step for robots to look more like us

The summers are so short in Finland that he has accepted a guest to enjoy the beaches: kilos of poop

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A few months ago, the Finnish nation was proclaimed for the eighth time the country Happy on the planet. Then we saw that nothing is perfect, because while it happened, the United States landed to prepare them next Battle for the Arctic. And between one thing and another, summer has reached its beaches. As always, it will not be very long, and this year is accompanied by an exorbitant amount of excrement. Brief and disputed. I told this week The New York Times. In a country where summer lasts just two months and the sun becomes a scarce good, every warm day is almost like a miracle. Helsinki, like the rest of the country, lives those weeks with intensity: crowded beaches, whole bicycle families and citizens anxious to take advantage of temperatures that in any other place would seem soft, but that exceed historical records here. However, in that space of evasion an unexpected intruder has appeared: the Barnaclas geeseRobust and gregarious birds that have colonized parks, avenues and, above all, the beaches of the capital. His MASIV PRESENCEA (more than 5,000 accounted for in the area last summer) has transformed the outdoor life into a constant surveillance exercise, where walkers must measure each step so as not to sink into excrements that accumulate in surprising quantities. The daily excrement. The problem, although an anecdotal in appearance, directly affects the enjoyment of a summer that the Finns consider sacred. On the beaches, before extending the towel you have to Check the groundVolley players pray not to land Bruces in a brown puddle, and parents watch with anguish that their young children do not confuse manure with sand or grass. The Times told That, in the parks, the lawn is upholstered with feces that are embedded in the soles, and in the central avenues the geese cross pedestrians with the same naturalness as the beatles very Beatles in Abbey Road. The figures illustrate the magnitude of the challenge: on some beaches, maintenance personnel collect more than 20 kg of excrement per daya volume that requires whole crews of seasonal workers, multiplied in the last decade. Failed innovations. For years, the Helsinki City Council has tested methods To contain the plague. They tried to mix the stool with the sand, but the water ended up contaminated. They used recordings of sea eagles to scare birds, but the geese got used to it soon. It was even studied to hire trained dogs, as other cities do, although they were too expensive and little available. The Great hope This summer was a machine designed by the maintenance team itself. A kind of sieve with wheels, similar to a manual corteped, which had to separate the feces from the sand. The problem? In practice it was Heavy and ineffective In humid soils, and ended up relegated to a warehouse. In the end, the most reliable resource remains the most rudimentary: shovel, gum gloves and infinite patience. Inevitable coexistence. The battle against geese, however, is limited by legislation and Finnish ethics: urban hunting or mass sacrifice is not allowed, such as in Canada or California, where transfers or culeing. In Helsinki, geese are not only a nuisance, but already part of the summer landscape, inserted in the urban imaginary and the daily routine of its inhabitants. In fact, the workers who collect the manure find a certain serenity in the repetitive task (although the smell persecutes them later). The reality is that, in a country where summer is too short to waste it, the Finns seem to accept this uncomfortable invasion as a price to pay to enjoy its beaches. With humor and stoicism, they have assumed that between the sun, water and sand there will always be a third guest: the omnipresent goose … and its inevitable trace. Image | JIP In Xataka | Finland is the happiest country in the world. And is also preparing thoroughly for the most unhappy end: war In Xataka | Finland has found a cheap way to store energy all winter: a tower of 2,000 tons of sand

“I don’t know if I want my children to see short videos and are not able to see something more than 15 minutes”

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The arrival of the new short videos formats driven by platforms such as Tiktok or Instagram has dragged YouTube and other social networks to adopt the same content format Based on the infinity scroll. That change has generated a growing concern among the pioneers themselves in online video. Steve Chen, co -founder of YouTube, has shown his doubts as a father and user with respect to this format of short fast consumption videos that Pop for all attention of the user. “I think Tiktok is entertainment, but it’s pure entertainment,” Chen said. Use and throw content. Within the framework of A talk with students From the Stanford Graduate School of Business, the YouTube co -founder was not fully comfortable with the idea that their young children grow up watching videos of a few seconds. “I do not know if I want my children to see short format content as their only form of entertainment, and that they are not able to see something that lasts more than 15 minutes,” Chen, father of two children confessed, answering the questions of Stanford’s students. These statements show a growing concern among parents: children are digital native, but that does not guarantee that they develop skills or have the necessary tools for the responsible consumption of content served in Infinite Scroll Format demanding of constant attention. The child’s attention capacity. Chen also insisted on an argument that has become frequent among researchers: excess short content can alter the capacity to concentrate, especially among the youngestaccording to published by The Guardian. “The shortest format content is equivalent to lower attention capacity,” Chen said in his response. This type of highly visual videos were described by the engineer as a simple entertainment that does not necessarily provide educational or formative value, but with a high risk of affecting The attention capacity and to the cognitive development of the youngest when exposed to increasingly brief and addictive stimuli. Screen time control. One of the situations that most disturb Chen is the role of algorithms in foster digital addiction. As explained by the founder of YouTube, many platforms depend economically that users, including children, spend as long as possible connected. “It is a delicate balance between what attracts user attention and what generates more income, compared to what is really useful,” he warned. Faced with this risk, Chen openly suggested that technology should “consider limiting the daily use time of these applications, according to the age of users.” Extended concern. Steve Chen is not the only leader in the digital field that has ruled on the risks of the doomscrolling. Sam Altman, who premiered paternity in February, was also worried about The first podcast OpenAI for the impact of social networks In younger users. “I am worried about children in technology. I think that short videos inject dopamine; it seems that children’s brain development is deeply affecting,” said Openai’s founder. In that same idea, the social psychologist Jonathan Haidt, author of the Super Survents coincides ‘The anxious generation’ and professor at the University of New York, which in different interventions has warned sharply: “Social networks are seriously damaging children in the western world,” in statements collected by Business Insider. The expert has also warned that “the destruction of human care worldwide could be an even greater cost for humanity than the epidemic of mental health and health problems.” Try to put doors to the field. Steve Chen mentioned in his talk, that some parents try to prevent their children from watching short videos “with vibrant colors and addictive eyes”, preferring longer, although less exciting formats. The reason is clear: it is sought to prevent minors from developing an early dependence on fast and instant content, difficult to reverse as they grow. That is why parents expose them to content with a more resting rate. “If they are not exposed to the short format content immediately, then they maintain satisfaction with that other type of content they are watching (with longer videos),” said the co -founder. In Xataka | How to recover the concentration that social networks and multitars have taken us Image | Wikimedia Commons (Taiwán Plus), Unspash (Albert Oliveira)

Those who bet in short for Tesla

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The electric cars industry is living a Effervescence of innovation That, to which we already combed some cana, reminds us of what happened more than a decade ago with smartphones. Each new presentation It is a shake to the market and a headache for competition. In an unexpected turn in Load technologyByd has hit the table that has been heard until the last corner of the Tesla offices, causing record gains for significant losses and losses For others. Who loads faster, wins. “As fast as throwing gas.” With that premise byd he presented his new Super E-Patform Load System up to 1,000 kW. Then, the price of your actions He shot 15% in the stock market reaching a historical record. This technological advance has been received with great enthusiasm for investors, both for those who had put their money in Byd, and those who had invested in Tesla. Elon Musk’s company, received the news as a jug of cold water, just at a time when he began to lift his head after severe corrective that have received the actions of Tesla in recent weeks. After Byd’s announcement, Tesla’s titles fell 7%. This decrease in Value of Tesla’s actions Not only does it reflect the fierce competition in the electric vehicle sector, but it has also provided substantial profits to investors who bet in short for the fall of Tesla. OK With what is published by Fortunethis investors “to losses” were pocketed about 16,000 million dollars. Short investments: betting down. The Short investmentsalso known as “short sales”, it is a financial strategy in which investors bet on the drop in the price of a company. In essence, these investors borrow shares, sell them immediately and wait for the price to fall to repurchase them again at a lower price, returning the actions provided and staying with the difference between the price at which they sold it and to which they bought it after its fall as a profit. This practice, although legal and common in financial marketsIt is controversial because it implies benefiting from the difficulties or the failure of a certain company. Short investors argue that their activity helps maintain market efficiency and discover problems in companies, while their critics argue that they can magnify price falls and harm companies that cross a financial bump. Invest in Tesla for Revenge. According to publishedFinancial Times, Tesla’s short investments have increased by 16.3% during the last month in the heat of the consecutive falls in the manufacturer’s price due to It breaks into sales worldwide and discontent of investors and customers With Elon Musk’s role Doge front. These short investments have become 2.6% of the company’s total according to the financial newspaper data. “Tesla had a very strong brand value and Elon has managed to destroy it completely. Elon Musk’s crusade against short vendors. Elon Musk has expressed on numerous occasions his aversion towards these types of investments, reaching them as “immoral.” His animosity towards short vendors is not a secret, and has publicly declared From your profile in xHis intention to “annihilate” who are committed to Tesla. Musk’s hostility towards this practice is based on his belief that short sales can artificially manipulate the price of shares and damage the reputation of innovative companies such as Tesla. In the past, Musk He has lashed out against important names like Bill Gates, with which he even reached break their personal relationships for maintaining short positions against Tesla. In Xataka | Murphy’s law conspires against Elon Musk: if something has been able to happen to their companies this week, it has happened In Xataka | Elon Musk has forged the fame of a bold founder: he did not create either of the two companies that made him a millionaire Image | Flickr (Gage Skidmore), Byd

Perplexity is going to launch its own browser. It is one more proof that traditional browsers fall short in the AI ​​era

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Perplexity He has announced Cometa browser specifically designed for the AI ​​era. It is part of something else: of the trend in which several technology seek to reimagine how we interact with the web. Why is it important. The next wave of A -centered browsers reveals an uncomfortable truth: traditional browsers are not optimized for a world in which AI agents will act as intermediaries between information and us. Chrome, Safari, Edge or Firefox can improve whatever they want in these capabilities, but IA deserves a creation from scratch. The Browser Company understood and paralyzed the development of ARC to create something new: day. The context. Perpleplexity has opened its waiting list for Comet, its next browser that promises to “reinvent” our way of accessing the web. This movement comes just weeks after OpenAi will present its operator agentand in the middle of Rumors about a possible OpenAi’s own browser. Current browsers were designed for humans who use keyboards and mice, not for ia agents who need to interact with the website of radically different shapes. Yes, but. The first generation of AI agents as Openai Operator uses chrome modified versions to complete tasks, offering an almost theatrical show: we see a bot by moving a cursor and writing how a human would do. It is effective, but also inefficient. Chrome use as a base poses another problem: what will happen when Google completely integrates Gemini In your browser? Rivals such as Openai and Perplexity will be vulnerable to Alphabet. New era. The race to create the final browser for the AI ​​era remembers the Navigators War of the 90s, when Netscape and Microsoft struggled to dominate Internet access. That conflict initially won Microsoft with Internet Explorer, but Google Chrome, which did not even exist then, ended up dominating the market years later. The lesson is clear: the winner of this new battle can be a company that still does not have a browser. Or that it has not even been founded yet. Several actors are already on stage: Perplexity with Comet, the aforementioned The Browser Company with Dia, and rumors on similar OpenAi projects. The integration of AI models such as Claude, Gemini and GPT directly in the navigation experience will be key. Between the lines. True innovation does not consist of adding functions from AI to existing browsers, but completely reimagining the navigator concept. A browser designed for the AI ​​era should allow both traditional human use and the efficient functioning of autonomous agents, perhaps with different ways according to who is “behind the wheel.” The browsers Ai-first They will probably dispense with interface elements designed for humans when they operate in automatic mode, using more efficient APIS and communication channels to interact with the web. A good simile is that of the autonomous car: if it is able to drive on its own, it makes no sense that it makes a steering wheel, pedals and five seats looking forward: you can and must reimagine the cabin completely. Deepen. For companies such as Perplexity, launching its own browser not only involves diversifying its product offer, but also ensuring their independence from the platforms controlled by their competitors. Same incentives that OpenAI has to launch its own proposal. The browser has historically been the entrance door to the Internet, and whoever controls this door will have a disproportionate influence on our digital experience. Google knows it well: Chrome has provided you a huge strategic advantage. We are witnessing the birth of a new category of software that could transform our relationship with the Internet as much as the original browsers did. The question is not whether browsers Ai-first They will replace the traditional ones, but when they will do it and who will lead this transformation. Openai looks like the great threat to him status quo from Google. And there will be more. Outstanding image | Perplexity, Xataka with mockuuups studio In Xataka | Mozilla’s long crisis: an eternal users and a Google dependency that is still majority

They are becoming more and more short

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Aemet He has just published his prognosis For the next three weeks and there is only one valid conclusion: winter is over. It is true that the forecast is not very surprising because, on the one hand, winters are increasingly short and warm and, on the other, the weather spring begins on March 1. However, we are not talking about something “normal.” Aemet’s forecasts temperatures above of the expected. That is, not only winter is over, but we are installed in a perpetual November. What does the prognosis about this week say? To begin with, he says that the last week of February “it will probably be warmer than normal in most of Spain, especially in the north and east of the peninsula.” Balearic Islands will be the exception. It is important to keep in mind that the situation will not be as tempered as in the previous week and that can distort our perception over it; But if we go to the data, it will be warmer than it should be the last week of February. It will rain in some areas (especially at the northern end of the peninsula), but they will not have a great entity. And, as it begins to be tradition, it does not seem likely to reach the southwest. And the next two weeks? According to Aemetthe trend “The most likely scenario for the following two weeks shows temperatures higher than normal for the time of year in practically the entire country.” Precipitation is more difficult to determine, but everything seems to indicate that “during the week of March 3 to 9, the storms will circulate through latitudes superior to ours and that the most abundant rains are limited to the northwest end of the peninsula.” To what extent can we trust this? This type of long -term forecasts are not as precious, valid and reliable as we do a week seen. And they are not because the weather pieces are not on the table and we cannot simulate how they will move in the next few days. However, our ability to determine trends has improved a lot in recent years and consistently these predictions have been useful for preparing for the future. What really matters. The problem, however, is not in what happens these three weeks. The problem is that, As they pointed from Meteotetuán“the trend is maintained.” A trend that will push large areas of the country to reunite with drought. In Catalonia, in fact, the situation is already very complicated (Sau’s swamp, in the heart of the Ter-Llobregat system is below 6%) and, in Andalusia, there is no good news either. Not only that Málaga You have not managed to recover from drought; It is that in areas like Córdoba the situation has caused garlic production to move (In 83%) to other areas of the country. May the trend be maintained, right now, it is a bad news. Image | Tropical tidbits In Xataka | More pollen, more deaths behind the wheel: the unexpected effect of the allergies season on traffic accidents

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