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TVE has made public the details of his ‘Save Me’. And it looks more like ‘save me’ than was initially suspected

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It is finally official: ‘The family of TV’ is the new bet of the 1 for its afternoons from April, thus breaking the dynamics of covering the afternoon with three series and a contest, ‘The hunter’, which they carried so far. The new program inevitably recalls’ Save promotion crusade. The strange thing is that, against the expected, there is more than ‘Save me’ in ‘The family of TV’ of what we expected in principle. Goodbye to ‘nor that we were shhh’. In a clearly coordinated action, the legitimately heir program of ‘Save Me’, born on the Internet and ended up jumping to Ten, has issued his last program while TVE announces his. ‘Nor that we were Shhh’ has not lasts for a year, despite a rugged trajectory that has gone through a frustrated attempt to accommodate in Netflix. However, the format First on the Internet And then in the way he ended up having more impact of the expected, especially at the beginning, when they reached hearings of up to more than 4% of Share. Finally stabilized around a more than remarkable 2%. A bridge program. ‘Nor that we were Shhh’ never hid its nature of the program, from the moment the collaborators They renounced a good part of their cache so that the program was sustainable. And there is another element that ‘nor that we were Shhh’ has modified and that you give clues about ‘The family of TV’: the appeasement of its tone, lowering the volume of the broncas and betting on the almost humor of family dyes, with collaborators such as Víctor Sandoval adopting the role of off -road jesters. The result: ‘nor that we were Shhh’ is almost more an auto -part of ‘Save me’ than a new ‘save me’ (something that, frankly, was already in the DNA of the original). ‘Save me’ at 1? The program has already revealed many of its characteristics in a press release where the presence of María Patiño shines as a presenter, Belén Esteban as the main collaboration and the Osa Producciones, heiress of Studio manufacturers, as responsible. They will be accompanied by Aitor Albizua, brand new face of the consecrated entity with their audience records in ‘figures and letters’, and Inés Hernand, the essential face of TVE to give a young touch to their programs. Old acquaintances. But there is more: the list of Tertullians that will have ‘The TV factory’ includes regular ‘Save Lydia Lozano, Núria Marín, Víctor Sandoval, Kiko Matamoros, Carlota Corredera, Chelo García-Cortés and Marta Riesco are those that connect with the veteran heart program to which another classic, Kiko Hernández, who currently attends Corredera in her debut in Ten, ‘Tentacles’ will be added. He directs another veteran of the ‘Save Me’ Universe, David Valldeperas. A saving for TVE. ‘The family of TV’, which will combine a classic style of journalism with a renewal of the classic sections of the format, does not imply an extra expense for TVE: 65 chapters that They will cost 5.3 million euros. According to TVE, it is a saving of 42,000 euros per day, 38% less than what the strip currently costs: a profitable bet, but above all, one more step in the renewal of the image of the public chain since Sergio Calderón is in front. A director with a past. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (not without escaping his corresponding controversy dose). Calderón Tiuene a past linked to ‘Save He was one of the creators of ‘Nor that we were Shhh’ so in the incorporation of this clear heir to 1 he is easily detected his footprint. His intention is Modernize TVE With programs like ‘Late Xou’ or the possible arrival of Buenafuente On Friday. Header | RTVE In Xataka | RTVE wants to win the war of audiences at any price. Although that price is the 55 million of the World Cup

More and more public transport networks are going to renewables. And the Málaga subway is the last example

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The renewable generation is marking a milestone In Spain. This advance has promoted many cities to integrate clean sources in their public infrastructure, such as Malaga. The city meter wants to be propelled by solar energy. Short. The Málaga Metro It has ended The third and last phase installation of its photovoltaic solar plant, located around the workshops and garages. This solar panel system reaches 27% of annual energy consumption. In addition, the investment has promoted 1.9 million euros. Previously. Before the installation of solar panels, the Malaga subway depended on the conventional electricity grid, which in Spain a significant percentage comes from fossil fuels. Although the new solar project will reduce this unit will not be total. So the utility? With solar self -consumption, the Málaga subway will cover 27% of its energy consumption without depending on the conventional electricity grid. This implies remarkable savings in the energy invoice, since it will not have to buy electricity from non -renewable sources. In addition, it will not be exposed to changes in the energy market and in the central hours of the day the production will cover the entire demand of the system. However, it will continue to use the network for the remaining energy consumption. The installation. According to The press release From the Junta de Andalucía, the solar plant occupies almost 15,000 square meters and has 1,900 solar panels in the Asperones area. The installation has presented technical challenges for the place where it has been installed and the infrastructure designed specifically to withstand solar panels. The project is born from the energy efficiency plan in which the Málaga Metro has been working for more than ten years. The total capacity of plant production is 3,116 MWh per yearreducing energy costs and improving system self -sufficiency. Other cities. The rise of self -consumption in Spain is not only for the house, other cities have replicated this project that begins in Malaga. We can find cases in the city of Madrid and Barcelona. For its part, at European level, we also find The London Metro which is supplied with solar and wind energy, while The Berlin Metro It has advanced in the integration of renewables in its energy consumption. Image | Photoland and Junta de Andalucía Xataka | A hydrogen train has crossed Spain and Portugal for the first time: 10,000 km travel, including the Pyrenees

Vodafone displays the largest public Wi -Fi network in Spain connecting all Andalusia. Even the Alhambra

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Vodafone and the Junta de Andalucía have announced in the MWC 2025 – and among mutual praise – the implementation of the largest public Wi -Fi network in Spain, connecting 3,100 administrative venues in 700 Andalusian municipalities. The Vuela Plan offers free Internet access for 8 million citizens and public employees through an infrastructure that has required 27,000 access points and 800 km wiring. Why it is important. The network guarantees universal Internet access throughout Andalusia, in view of “overcoming the digital divide” and modernizing public administration. The infrastructure allows any Andalusian to connect to the Internet for free to any of the administrative venues, from small municipalities to hospitals, through historical buildings such as The Alhambrawhere the installation works were extended for almost a year to respect their patrimonial value, according to the announcement of the Teleco. In figures. The project has meant a massive technological deployment that we do not remember precedents in the Spanish public administration. 27,000 Wi -Fi access points. 4,500 concentrators installed. 800 kilometers of wiring. 700 connected municipalities. 82 Coordinated organizations in the deployment. In detail. The plan flies, announced by Antonio SanzDirector of the Presidency, Interior, Social Dialogue and Administrative Simplification of the Junta de Andalucía, Structure connectivity in three different networks that fulfill specific functions according to the type of user. The Vuela network offers public access with safe authentication for citizens. The corporate network connects public employees in the 5,500 headquarters allowing mobility between buildings. The third is dedicated to IoT devices to manage sensors, hospital equipment and asset location. During the presentation, the counselor has talked about increasing the utility for the citizen and “being more agile”, coming to talk about the ability to attract Digital nomads. “No one is left behind.” Between bambalins. The deployment has had to overcome several technical and logistics challenges to respect the characteristics of each space. It has been necessary to adapt the installation to hospitals with strict protocols, remote municipalities or protected historical buildings. The network has a dedicated core that guarantees professional benefits, similar to those of any commercial operator. And now what? The network solves the poor connectivity that affected many administrative buildings, as stated during the presentation, and responds to the demand for a Wi -Fi network. Now citizens will have internet in health centers, libraries and public offices where there was not before. O It was limited to the cable for employees. Outstanding image | Xataka In Xataka | European telecos in front of their existential battle: “If our hands unleashed, we will score goals”

The winner receives public humiliation

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Last summer a series of data were made official that seemed to radiograph the work state in China. In essence, the great factory in the world seemed to be giving signals of exhaustion. The reasons? The Nation labor market was changing, and with them the new generations and their demands. However, if you are an official of the nation, the thing changes. Motivate with public shame. I told it a few days ago The New York Times. In a context of economic slowdownpolitical tensions and a hardening of the discipline within the Communist Party, the Chinese government has implemented a new strategy to encourage its officials: public humiliation. As? In several cities, the authorities have begun to grant the so -called “Caracol Awards”, a form of symbolic punishment to exhibit public employees who consider themselves inefficient or not very diligent in their work. So, And according to the official narrativethe purpose of these awards is “to make officials blush and sweat, refreshing their mind” to improve their performance. In the background, a tactic that reflects a growing pressure on the state bureaucracy, which is trapped between the strict leadership orders of Xi Jinping and the fear of making decisions that They can be seen as politically incorrect. A paralyzed government. The Times highlighted That the nation desperately needs that its officials are proactive to promote new projects, attract investments and reactivate economic growth. However, in recent years, the government has launched A series of anti -corruption purges and has repressed key sectors such as technology, private education and finance. This has generated an environment of uncertainty, where local officials prefer not to take risks, since any initiative can be interpreted as a deviation from party guidelines. For decades, local leaders They competed to present great projects Infrastructure to gain prestige within the game. But now, many of these officials have been punished for initiatives for collection of unauthorized funds or constructions. Under this scenario, the safest option is to do nothing. Caracol awards as a symptom. However, the recent wave of these “Caracol Awards” and other forms of public punishment show that inaction is no longer an acceptable option for the central government. In fact, at least three cities have adopted this measure, According to People’s Dailythe Official Gazette of the Communist Party. In addition, in Chinese social networks Videos have been viralized of officials with serious expression receiving framed certificates, a punishment designed to expose them before their colleagues and superiors. Apparently, the “Caracol Awards” are just one of the tools that the government is using to force officials to work more. In the province of Guangdong, for example, it has been created A database of officials that “go to bed” at work, using Chinese “tangping” (躺平), which means “throwing and doing nothing.” More cases. Even more alarming is that the central commission of discipline and control of the party, the agency responsible for combating corruption, has doubled the number of punishments against officials in just one year. In 2024, 138,000 public employees They were sanctioned, most of “irresponsibility”, “inaction” or “pretend they work.” This figure exceeds the sanctions for traditional corruption, which seems to indicate that the government is more concerned about the lack of activity of its officials than due to bribery or influence peddling. In fact, some local administrations have gone even further, dismissal or reassessing employees In an effort to press them to work more. A strategy that raises a more or less obvious dilemma: if the fear of being punished, will public humiliation really make them more efficient? XI Ping and the method. It is the other of the legs that is reflected with these initiatives. The hardening of disciplinary measures against officials occurs at a time when Xi Jinping has reinforced its control over Chinese politics and economy. Although he has recently tried to reconcile with the private sector, meeting with some of The main entrepreneurs in the countrythe government’s message remains contradictory. On the one hand, in December 2024 two of the agencies that supervise state investments announced that They would accept certain investment risks normal, insinuating that officials who promote failed projects will not be automatically punished. In Sichuan, an official who diverted funds without authorization to build public bathrooms was exonerated … Because he did not do it for personal purposes. However, fear is still present. In a recent speech, Xi Jinping reaffirmed that political purge and the fight against corruption They would continue without concessionswhich contradicts attempts to create a more permissive environment for local officials. Under this context, it seems difficult for local leaders to trust that the government will really tolerate mistakes if they decide to assume more risks. A less attractive job. In front of the discontent of many young people In other sectors, and despite the growing pressure on public officials, the number of new generations that compete for jobs in government Continue reaching record levels. This, obviously, may seem paradoxical, given the work environment more and more tense, but it has an explanation: the Chinese economy is in crisis, and jobs in the private sector offer even less stability than the public sector. In this regard, Dongshu LiuProfessor of Chinese politics at the University of Hong Kong, summed up the situation in the Times With a devastating phrase: “Yes, being a public official is no longer as good as ten years ago, but the other options are still worse.” Autocastigo. Thus, officials of lower rank not only face uncertainty about their salaries, since some local administrations have stopped paying salaries on time, but must also assume increasing workloads. Many of its functions now include constant eye verifications of citizens and companies, a measure that responds to the obsession of Xi Jinping by Increase the presence of the State in life population daily. If you want also, the data indicate that China seems caught in A cycle of distrust and repression. On the one hand, Xi Jinping needs local officials to be proactive to … Read more

Public opinion continues to hate him the same

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In 2024, a renewed Mark Zuckerberg surprised his own and strangers with A new style when dressing . Facebook’s founding millionaire left behind its boring uniforms Diaries formed by a Texan and Gray T -shirt, and bet on a more “bad” style with gold chains to the neck, shirts with Roman dates and ruffled hair. Nevertheless, A study Pew Research Center has revealed that all Mark Zuckerberg’s efforts to update his appearance and approach the younger audience have been in vain. The public continues to have a negative perception of him, even much more than other millionaires such as Elon Musk that, due toHis new political facet with Trumpthey are more likely to generate negative opinions. The “unpopularity” of the millionaires. According to a survey conducted to 5,086 American adults After Donald Trump’s investiture67% of the participants claimed to have a negative opinion about Zuckerberg, exceeding 57% who stated to have an unfavorable opinion about Elon Musk having become The right hand of the president. Although it may seem incredible, 6% of respondents had never heard of Mark Zuckerberg, and 3% did not know who Elon Musk was, although after the stir His role in Doge, this percentage is likely to be lower at the moment. Both millionaires have been the subject of controversy since Trump won the elections in November 2024. Musk went from be the main donor From Trump to the executing arm of his policies of Administration personnel cutwhile Zuckerberg took a 180º turn in the Business culture target towards a “more masculine energy“ Partisan differences. Pew Research data suggests that opinions on these technological leaders vary according to the political affiliation of respondents. In this sense, it is evident that the political positioning of Elon Musk conditions the opinion of him based on his political ideology. Thus, 85% of Democratic Democrats or supporters have a negative vision of Elon Musk, while 73% of Republican Republicans see it favorably. However, the rejection of the public figure of Mark Zuckerberg is more homogeneous on both sides of the political arch. The data show that 76% of the surveyed supporters of the Democrats, and 60% of the Republicans, express an unfavorable opinion about the Facebook founder. The CEO as a company’s referent. Despite Zuckerberg’s attempts for improving your public imageincluding a radical change of appearance and a growing interest in fashion, these efforts do not seem to have had a positive impact on public opinion, which still does not feel attracted to the Meta CEO. One of the reasons for that rejection of what is popularly known as “Zuckissance“(Combination of Renaissance and Zuckerberg) can be the imposture of this new” updated “style of the Meta CEO so that it personalizes what the company wants to convey. Something that people have received as the nth Marketing campaign of goal to renew their flow of users. A redesigned CEO. Peter Thiel, founder of PayPal with Elon Musk and one of Silicon Valley’s most influential voices, is also one of Mark Zuckerberg’s main mentors. In one Postados chainSent in January 2020, Thiel and the Meta team outlined How the CEO should be shown of a company as a goal to attract new generations to the same networks that use their grandparents. “There is a distinction between the company and I. While our company has a special role in the life of this generation, this is likely to be particularly important for the way I present myself, because I am the best known person of my generation” , Zuckerberg wrote in those emails. Far from being spontaneous or fruit of the personality of Mark Zuckerberg, the change of style that has been experienced is a movement calculated from the Meta Board of Directors, and this has been perceived by public opinion. In Xataka | Mark Zuckerberg would take 550 years to spend all his fortune spending a million dollars a month Image | Goal, dvidshub (Trevor Cokley)

aim at the public of the Generalist TV

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It is one of Prime Video’s great successes: ‘Reacher’, the former military political series played by Alan Ritchson who wanders for deep America dismantling organized crime networks to tube, like a single-man team A, returns in A third season that does not move a millimeter of the coordinates that have given him fame. Excellent visual invoice, male charisma of the old school, sly humor and formulas that are not spent for many years. A good cousin. According to A study by the Parrot Analytics firmReacher has generated 279 million dollars in new subscribers since the debut of the series in 2022, “demonstrating the power of a strong IP, a strategic planning of the premieres and a successful commitment of the audience in the era of the era of the era of the era of streaming“And that without counting advertising income that accompanies each episode, which can easily catapult that figure very notably. It is issued as it is issued. Parrot Analytics also judges that the unusual strategy to release all the episodes of the first season of a cup generated a large number of new subscribers, turning the series into the first of the platform that entered the lists of successes of streaming of Nielsen. In season 2, the strategy changed (it seems that this year will also be followed), premiering three episodes in December 2023 and a weekly episode from there. Thus it was achieved that income in two different financial quarters, the last of 2023 and the first of 2024, would increase substantially. It was, in short, the most seen series in the 2023 plartava, with only those first three episodes. The secret of success: distance yourself from the competition. At the moment, this third season is having Excellent criticisms Thanks to his return to the lonely sponsorship codes and the abandonment of team dynamics that struck the rhythm of the second season. In any case, it shows that although prime video has a program as varied as that of other platforms (now putting all promotional machinery running for the premiere of The third season of ‘The Wheel of Time’), There is a strip of ages and genres to which a special party is taking out: parents. Prime video: the maximum common denominator. All platforms seek as wide as possible public sectors, but they always end up going to very specific demographies: Disney+ appeals to the fandom more mainstreamwith Disney, Marvel and Star Wars as Mascarón de Proa. Netflix makes the majority series, but always with a distinctive touch, riding fashions and waves (of the True Crime to the eighties nostalgia). Prime Video, however, proposes not -so -strident series, not so special: even its most unique proposals, such as ‘MR. & Mrs. Smith ‘ They go hand in hand with an absurdly popular genre (spy cinema). (Although, obviously, There are exceptions) Be parents today. The series and the cinema “for parents” is not an allusion to paternity itself (although also: the demographies of studies like this Parrot Analytics They make it clear), but rather a state of the spirit: traditionally male genres (Thrillers, spies, action, heroic fantasy, superheroes), sometimes with a rejuvenating irony bath (‘The Boys’, ‘Fallout’). In any case, Prime Video has opened a niche from which gold is taking James Bond creative controlhis turnaround will be very clear: the announcement of a series, perhaps, is falling). The new generalist TV. Or in other words: Prime Video is occupying the space of general television, with series that are the heirs of ‘CSI’, of ’24’, of ‘criminal minds’ or ‘the mentalist’. When the platforms appeared Streming They flooded us with series other than what we had been watching decades, and prime video has taken the path of, once accustomed to the rhythms, prices and dynamics of the streamingreturn everything we started to miss: series like ‘Jack Ryan‘,’Bosch‘or’ Reacher ‘are the modernized version of that classic, simple and that just wanted to entertain. Header | Amazon In Xataka | Thanks to his overwhelming film catalog, Prime Video has achieved the impossible: almost exceeded Netflix in the US

OpenAi wants to make the leap to the general public. That is why 14 million dollars have been spent to advertise in the Super Bowl

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It is the first time that OpenAIthe company behind Chatgpt, made a television ad. And for the premiere it has been launched to the most luxurious showcase possible: for 14 million dollars it has rented a space in the intermediate of the Super Bowl, where they can be seen advances in film premieres most important next year and great names and media personalities supporting the best known brands in the world. Stand out on competition. While big colossi of the Tech industry like Microsoft, Alphabet, Goal, Anthropic (from Amazon) or XAI (from Elon Musk) a relevant position within the panorama of artificial intelligences (and with China are disputed to the race with recent phenomena such as Deepseek), Openai has taken a step forward to stand out in front of its competitors. Its 300 million weekly users have to be noticed, and the Super Bowl is the best platform for the name to sound out of merely technological environments. The investment war. According to The Wall Street Journalcompanies dedicated to AI spent $ 332 million in ads in 2024, which is more than double what they invested in 2023. It is clear that as the IAS cease to be a niche, the investment must be proportional to its intentions If it becomes known, which explains such notorious (and expensive) movements as Openai. Some precedents in the Super Bowl. Companies such as Google, Anthropic or Microsoft had already walked through the Super Bowl last year to teach some of their latest advances, although always in the context of advertisements of other products, where AI is an addition. For example, Google talked about Guided Framean assistant for AI who helps users from their Pixel cameras with vision problems to take photos. Microsoft talked about his co -pilot. And Anthropic was limited to a brief five -second message: “Claude is a next -generation AI assistant” But … what is the ad? A spot of just a minute, produced in collaboration with the Accenture Song and Drug5 agencies, makes the ambitious decision to summarize the history of information and how humans have been linked. The spot is entitled ‘The age of intelligence’ and has a very unique aesthetic: two points connecting to animations with the use of tens of these points creating complex images. Of course, this evolution in complexity culminates with voices in multiple languages ​​interacting with chatgpt. You can see the full announcement in Adweek. A name behind everything. Behind this launch is Kate Rouch, OpenAi’s Marketing Chief, and who had developed very aggressive sales strategies on the global coinbase cryptocurrency exchange platform: for example, an announcement also in the Super Bowl that won some notoriety for its use of a QR code on the screen. According to Rouch told The Vergethis new OpenAi announcement “is a celebration of human creativity and an extension” of it. Therefore, significantly, the announcement has been made (except in very initial phases of spot production) without the participation of any type of AI. Header | OpenAI In Xataka | Artificial Intelligence on your PC: The best free tools to install models of AI as Deepseek, call, mistral, gemma and more

How a plague threatens to become a public health crisis

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Two years ago, a group of researchers and scientific advisors regarding pests, revealed that ticks (Hyalomma Lusitanicum) They had become strong in Catalonia. The invasive species It had been located in 3rd municipalities of the region of Barcelona and one of that of Tarragona. It was, as the researchers repeated by active and passive, a “potential public health problem.” One that did not get control It would be very “Difficult to control” in a short time. Then, As the researchers explain nowthe authorities prepared to do absolutely nothing. And the situation has been uncontrolled. If two years ago, the number of Catalan municipalities where the presence of the tick had been detected It was 31; Today the plague has been located In 81 municipalities (55 located in Barcelona and 26 in Tarragona). What happened? Beyond the inaction of public health authorities, the increase in ticks in Catalonia is not accidental. The Hyalomma Lusitanicum proliferate thanks to The high temperatures of recent yearsto changes in soil uses (which unbalance ecosystems and make them more vulnerable to invasive species) and, above all, To increase the main hosts From this tick: rabbits and The wild boars. But … Why is this a problem? It must be recognized that, at first glance, ticks do not seem like a big public health problem, but what if they are. Above all, because we talk about disease vectors at a historical moment in which these diseases are just around the corner. For the Hyalomma Lusitanicum, What most worries the experts is their relationship with Crimea-Congo hemorrhagic fevera serious illness that we detected in Spain in 2016 and has a mortality rate between 10% and 40%. It is not the only pathology (the Lyme disease Or Babesiosis are also transmitted thanks to them), but it is the clearest show of how the plague could cause serious problems in a densely populated area. And what can be done? At the time, researchers They raised that we had to “start a monitoring program to know the distribution of this and other ticks.” One with sufficient detail to allow elaborate ambitious control plants; something that the Gares Project of the Ministry of Health I would not allow. But, in reality, the problem goes further: it is something that shows everything that remains to be done. It seems that we have not come to understand that the epidemiological situation of our country (and the world) has changed radically. The geoclimatic borders containing the diseases have disappeared, the world has flattened and we have to assemble epidemiologically to defend ourselves. What the ticks show is that we are not doing it. Image | Adam Roscoe | Carlos Pradera & Agustín Estrada-Peña In Xataka | The ‘era of epidemics’ has already begun: are we prepared to face them?

In ‘Farmtok’, agriculture takes the spotlight. What will happen if TikTok disappears?

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BUCYRUS, Ohio, USA — Zoe Kent hopes people will lighten up a little to hear her talk about farming on the internet. In one of his latest videos, he compares pesticide application to dry shampoo. “Farming is for girls,” he jokes. On Instagram and TikTok, under the username “farmwithzoe,” Kent films herself putting on boots to load corn into the bed of a huge truck, posts memes about the price of grain, and documents almost everything about life on the farm, from how He gets rocks stuck in his equipment until he eats lunch on long days working on a combine. Now, the future of TikTok — and “Farmtok,” as some creators call the agriculture-related influencer ecosystem — has become more uncertain due to a ban the U.S. government briefly implemented on TikTok over the weekend. The new Trump administration rescinded that ban, at least for now, but farmers are keenly aware that things could change, and with them, the ways they share farm life with the rest of the world. But most say they will continue to adapt to what the platforms throw at them. “It’s like building your business on rented land,” Kent said. “It’s not guaranteed to stay there.” Even before the uncertain threat to TikTok’s future, agricultural creators had to deal with the evolution of social media. As algorithms changed, they faced greater challenges communicating with an audience many see as increasingly disconnected from agriculture. But most say they will continue to adapt to what the platforms throw at them. Some producers make extra money by building an audience on TikTok or Instagram. Others use social media to advertise to local customers, such as restaurants or farmers markets. Perhaps most importantly, they want to continue building community with other farmers in the face of industry challenges such as the profession’s impact on mental health, economic pressure and climate change. Several farmers said the disconnect has grown over the years as social media algorithms have changed. “I know for a fact that our social media reach is way down now,” said Beth Satterwhite, who has been posting on Instagram about her small organic vegetable farm in McMinnville, Oregon, for more than a decade. “The stories of people working in agriculture are a little less interesting for the consumer, I don’t know if it’s really less interesting or just less visible,” he said. Neil Denton, who grows corn, soybeans, wheat and rye in Barlow, Kentucky, shared a similar sentiment. Consider that many of his more than 80,000 followers on Instagram and 33,000 on TikTok are other producers, not members of the public. He finds that “disappointing” and worries about how much people know about the food that ends up on their plates. But he thinks there’s a silver lining: “Farming is a lonely occupation because you’re not around a lot of co-workers,” Denton said. “I think some farmers use social media as an outlet… to be able to express yourself and feel like you’re not alone.” Within the farming community, it can also be helpful to learn from other farmers, many producers said. Megan Dwyer, who grows corn and soybeans and raises beef cattle in northwest Illinois, uses social media, especially X and Facebook, to gauge what’s important to other farmers. “It’s a great source of information, especially quick information,” he said. However, all that quick information comes at a price. Satterwhite described a “soup of language” around agriculture, saying it could be difficult for an outsider to say which agricultural practices are legitimately better for the climate or the environment. “I see a lot of greenwashing,” Satterwhite said, referring to the practice of falsely portraying a product or practice as green in order to market it to an environmentally conscious public. “There is definitely a lot of misinformation out there,” Kent added. “I try to filter out who has genuine questions versus who already has a stance and isn’t willing to listen to me.” That’s something many ag influencers agree on: that they still want a place to have a conversation. As Dwyer said, “You never know who you are influencing there or what can happen.”

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