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In recent months the situation of Tesla It has been complicated for a series of catastrophic misfortunes. Some of them were predictable, such as the punctual fall in sales before The renewal of its supervent model, the Model and.
Others, on the other hand, have been entirely unexpected. As the reputational crisis that has collapsed the sales of the brand’s cars worldwide by the Elon Musk’s political implication and his role Doge front.
The Tesla crisis not only manifested outside doors. The Sales fall And the growing discontent among employees have triggered an internal crisis between the template unprecedentedputting Elon Musk in the center of the hurricane. Employees They claimed Elon Musk’s departure of the company’s management. That petition has resulted in dismissals, but not that of his CEO.
An unsustainable situation even for the template
The internal tension reached its peak when a group of Employees from Tesla, both current and old, decided to publicly express their discontent with the management of the company.
They did it through an open letter Published on the Web “Tesla Employees Against Elon”. In the publication, employees and small shareholders who had been part of the Tesla staff directly requested the departure of Elon Musk as the company’s CEO. “We are at a crossroads: continue with Elon as CEO of Tesla and face a greater decline as customers leave the brand, or advance without it and allow our products and mission to succeed or fail for themselves,” he explained in the workers’ statement.
The signatories They pointed out that the damage Musk’s personal brand is “irreversible” and that his figure as the maximum representative of Tesla has become In a load for the entire template. Employees reproach their main manager His intention to “rename” In the Tesla direction, and they consider it “insulting” for being an explicit recognition that Tesla’s problems are the result of its neglect of functions at the head of the company.
“Let’s be clear: we are not the problem. Our products are not the problem. Our engineering, service and delivery teams are not the problem. The problem is demand. The problem is Elon,” said the statement.
More electric, but less Tesla
While the electric vehicle market grows at a good pace, Tesla’s sale figures do not give signs of recovery. In Spain, the brand already registers falls of more than 16% and none of Tesla’s models appears among the 10 best -selling electric cars In Spain.
According to data April of the Spanish Association of Automobile and Truck Manufacturers (ANFAC) The electrified tourism market grew 79% last month, which represents a 6.5% sales increase with respect to the same period last year.
The phenomenon is not limited to Spain. Reuters echoed the latest data from the global electric vehicle market, which in April had grown by 29% year -on -year, despite uncertainty for tariffs imposed by the US.
The US electric car market also records upward values. The data of Cox Automotive indicate a Growth of 18.5% In the volume of new electric car sales month by month, while the Tesla market share fell five points to 42%.
The data announced in its presentation of Results of the first 2025 quartercorroborated this downward trend. The manufacturer delivered 336,681 vehicles, which represented a 13% drop with respect to the same period of the previous year, when almost 387,000 units had been delivered.
As the employees pointed out in their open letter, “this is not due to the fact that our cars have worsened. It is not due to affordability problems. But to the fact that people no longer want to associate with Elon. Production marches better than ever. Quality is high. Processes are solid. Demand is what fails. It is not a product problem. It is a Leadership problem“
Tesla’s response: layoffs
Tesla’s address to the publication of the letter was immediate and forceful. According to published Business Insiderseveral critical employees with Musk They were fulminating.
This manufacturer’s reaction has generated even more Fear and self -censorship Within the company, reviving accusations of repression and contradiction with speech “Absolutist of Freedom of Expression“That Musk itself defends publicly.
One of the most prominent cases is that of Matthew Labrot, former responsibility of Sales and Delivery Training of Tesla, and one of the main drivers of the protest.
Labrot declared in Business Insider Being a passionate defender of Tesla, but was fired in less than 24 hours after the open letter on the website and participating in the protest under the motto “Pro Tesla, Not Elon!”, whose Account in x It has been suspended.
Despite having lost his job in Tesla, Labrot says that “I still believe firmly in the company and in the objective we pursue”, but maintains its critical position with the Musk’s negative influence in the company and in its public image.
Image | Flickr (Gage Skidmore, Geoff Livingston)
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