The remake of ‘Prince of Persia’ aimed to be the turning point for Ubisoft. It has been canceled along with other titles
There are games that are not only played, they are remembered. ‘Prince of Persia: The Sands of Time‘ belongs to that category and for years was one of Ubisoft’s calling cards in its most inspired stage. Its remake, announced after a streak of ups and downsaimed to serve as a bridge between that legacy and a new stage for the company. What its cancellation reveals is just the opposite. Ubisoft is going through a period of harsh changeswith delays, cuts and decisions that reflect the extent to which the group is reviewing priorities to adapt to a tighter economic and creative scenario. The announcement came todayJanuary 21, coinciding with the presentation of financial results, and marks a turning point in the group’s strategy. Ubisoft announced a “reset” on a global scale that includes a new creative structure, a deep review of its game portfolio and an adjustment to the size of the organization. The company places these decisions in a more demanding market context, with higher costs and a “more selective” AAA. according to your own diagnosis. The stated objective is to gain agility, accelerate decision-making and guide the business towards what it defines as a more player-centered model. Cascading cancellations and delays. The restructuring has immediate consequences on the catalog. Ubisoft confirmed the cancellation of six games in development, including Prince of ‘Persia: The Sands of Time Remake‘, along with three new unannounced IPs and a mobile project. In addition, the company has decided to delay another seven titles to, as it explains, ensure that its new quality thresholds are met. One of those games, initially scheduled for fiscal year 2026, now moves to 2027, a move that directly impacts its short- and medium-term planning. A new internal map by brands and genres. One of the most profound changes affects how Ubisoft is organized internally. The company is reorganizing its production model to group its teams into five “Creative Houses”, each focused on specific franchises and genres, and supported by a “Creative Network” of studios to support production. The first brings together brands such as ‘Assassin’s Creed’, ‘Far Cry’ and ‘Rainbow Six’, while others group together sagas such as ‘The Division’, ‘Ghost Recon’ or ‘Splinter Cell’. ‘Prince of Persia’ is integrated into the fourth of these units, along with Rayman, Anno or Beyond Good & Evil, with its own leadership and greater creative autonomy. Beyond the canceled or delayed games, the restructuring implies profound changes in the company itself. Ubisoft has reiterated its intention to close studios, reorganize teams and reduce costs continuously over the coming years. In its plan, the company sets a reduction in its cost base of at least one hundred million euros by the end of its 2025-2026 financial year, and adds another two hundred million additional euros to be cut over the following two years. The group admits that the process will be difficult, but presents it as a necessary step to regain stability in a market that is increasingly less tolerant of errors. A new creative focus for the coming years. Looking ahead to this stage, Ubisoft states that it will concentrate its efforts on large open worlds and games as a service. At the same time, he has indicated that he will accelerate investments in “player-oriented generative AI”, a formulation with which he points to uses aimed directly at the player, without yet specifying how it will translate into specific titles. The company also recognizes that the revision of its roadmap will have effects on the release schedule and its financial forecasts. It is, in practice, the price assumed for the model change. Images | Ubisoft In Xataka | Sony has come up with something taboo in the world of video games: that AI starts playing for you when you crash