LA1 has achieved for the first time that all its programs exceed 10% audience. The question is at what price
RTVE 1 has first achieved that all its daily programs exceed 10% screen share. An achievement that, however, puts a few questions on the table: is it a sustainable change or a timely surprise? And beyond: Have you done it by lowering its public television category, going down to mud to compete? Will these programs and approaches be maintained once there is a turn in the government? Many questions from a figure of Share Certainly notable and that marks a before and after for the corporation. The figures. That 10% share occurred Last Monday, September 22when an average of 12.5% of Share. That is, only behind Antena 3 and its 13.9% on average. In the morning strip, the ‘morning news’ (20.2%) and ‘The time of 1’ (17.6%) stood out. ‘Mañaneros 360’ maintained a double emission with very solid results (15.5% and 11.1%) and the ‘1’ mediodia news highlighted with 14% of Share. In the afternoon, ‘straight to grain made 10.4% and surpassed its Telecinco and Four competitors. ‘Wild Valley’ (11.4%) and ‘The Promise’ (12.5%) They followed leaders and ‘bad languages’ made its own record with 10.6%. ‘Here the earth’, finally, made 11.7%. The night block, already with mainly non -daily programs, was composed of ‘News 2’ (12.1%), ‘La Revuelta’ (11.7%) and ‘Masterchef Celebrity’ (13.7%). How it has been done. The figures have been achieved with a thorough reorganization of the grill, with four magacins that cover current and politics, and a commitment determined by entertainment and direct formats, and covers from the ‘morning news’ at 6:00 to the end of ‘Masterchef Celebrity’ at dawn, all with two -digit quotas. It is the key to understanding the new strategy of the1: greater weight of informative magazines, competitive entertainment and programming for diverse audiences. Go to mud. Maybe the attempt to recycle the wicker of ‘Save Me’ They will not work in audience, but the intentions were clear: compete directly with private chains. But here we find the first dilemma of this success of the1: the borders between public television and entertainment of private chains are blurred. There are those who denounce a kind of “Telebasura covert“, that is manifested in Commercial formulas as sponsorships, promotions and Product Placementwhat has even gained some sanctions to the entity in programs such as’Great Prix‘or’ Masterchef ‘. Politicians in RTVE. This leads us to the political issue. The current composition of the Board of Directors of RTVE, with majority of counselors related to government blockis being perceived as excessively politicizedwith doubts about the informative plurality and the representativeness of the programming. Many critics see open pro -government affiliation in presenters such as Silvia Intxaurrondo (which has had to defend themselves from abilities to favor the government), Javier Ruiz or Jesús Cintora (the latter in the 2, and both investigated by RTVE itself After vulneration complaints of plurity and rigor) The issue on the table is: Does this new RTVE prioritize profiles and content aligned with the interests of the management, raising the risk of indirect censorship or systematic bias? Something may have to do with the renewed success of the1, but … Do you have continuity? Nothing is forever. This political affiliation is real or perceived (which has also been reflected in decisions as significant as the Eurovision abandonment), What is clear is that it could mean a risk for all these programs when there is a change in political orientation in government. Ruiz himself seems to reflect on it in This interview with El Paíswhere he assumes that he will end out of the entity once there is a turn in the government. There was already talk of it around Broncanowhich has the most media program, but it is understood that the entire grill is marked by a specific orientation, these programs (and audiences) would be in danger. In that case, La1 would have to put on the table if you are more interested in the audience or loyalty to whom the Moncloa occupies. Controversies of a lifetime. For decades, RTVE has been subject to constant political fluctuations that condition its management and programming, making its effective independence difficult. In 2006, the government of José Luis Rodríguez Zapatero promoted an important reform with the Law 17/2006 of the radio and television of state ownershipwhose objective was to independent the corporation of political power to guarantee stability, plurality and autonomy similar to the BBC model. The law conceived RTVE as a corporation with public capital, regulated as a commercial company, with a council appointed by consensus in Parliament with qualified majority and long mandates to avoid political interference. However, this reform has been Historically undermining for political conflicts. Successive governments, especially that of the PP after Zapatero, altered the conditions to resume more direct control, as happened when the qualified majority to appoint the directors and returning the executive greater capacity to influence the direction of RTVE. These recent measures have Formal independence weakened which sought to get and put control again in partisan hands. Header | RTVE In Xataka | 739 million euros: an audit of the Treasury points to a possible budget hole in RTVE
