Netflix series are becoming more and more similar to each other and Matt Damon knows who is to blame: your cell phone
Matt Damon has just confirmed one of the most widespread suspicions about Netflix. In one almost three hour conversation with Joe Roganwhere he appeared alongside Ben Affleck to promote ‘The Loot’, his new film, the actor revealed that the platform requires scriptwriters to constantly repeat the plot in the dialogues. The reason is that the platform assumes that the viewer is with their cell phone in hand while watching its content. Affleck went further and pointed out that streaming has built its entire business model on the assumption that no viewer pays full attention to the screen. Partial attention. Damon didn’t mince his words: if you write for Netflix, you assume from the beginning that your viewer has Instagram open in another tab or is answering WhatsApps. Affleck mentioned the concept of “partial attention,” a term that technology and behavioral studies have been dissecting for years and that now sets the rules for how to construct a dialogue. For the two actors, this has nothing to do with a conspiracy theory or union complaint: it is the real editorial policy of the platform. New era. The leap compared to traditional cinema is brutal. In a dark room there is no escape: the cell phone is silent (or it should be), the giant screen takes up the entire field of vision and the fact of being surrounded by people forces you not to get lost. Netflix plays in another league: it competes with notifications, with getting up to get something from the refrigerator, with someone commenting out loud about what just happened. And instead of standing up to this dispersion, it has chosen to adapt: every five minutes someone recapitulates who is who and what the hell is going on. Netflix vs. Hollywood. This is not the first time that Hollywood has attacked streaming, although it is perhaps the most specific in technical terms. Spielberg already said in 2019 that Netflix movies should compete for Emmys instead of Oscars, and his argument was exactly this: that where you watch something determines what that something is. Scorsese went further that same yearjust as Netflix was paying him for ‘The Irishman’, and talked about the erosion of what he called the concept of “revelation”, those moments that only work if the viewer is completely immersed in the film. What Damon and Affleck bring to the table is the practical detail: we’re not talking about aesthetics or philosophy, but rather literal instructions that screenwriters receive in development meetings. In Rogan. Almost three hours of conversation where there is time for everything. Joe Rogan’s format (long conversations, no commercial breaks, no rush) allows two guys used to reciting friendly anecdotes on Jimmy Fallon’s shows to develop complex ideas. And therein lies the surprise: Affleck and Damon are not just familiar faces who sell movies, they have been inside the machinery for thirty years and know exactly how every gear works. The contrast with the usual promotional circuit is devastating: these two actors, whom many know mainly as movie stars, turn out to be sharp analysts of an industry in the midst of an existential crisis. A narrative change. What Damon and Affleck say is not an isolated case: it confirms a trend that the industry has been tracking for years. Deloitte documented in its annual report on digital trends Doing other things while watching a series is no longer the exception, it is the norm. The leap compared to the prestige television of two decades ago is evident: before the series constructed scenes without words, they left narrative gaps that the viewer had to fill in on their own, they introduced secondary characters whose importance was not clear until later seasons. David Simon, creator of ‘The Wire’, said who had designed the series like a visual novel: each episode required total concentration because crucial information could appear at any moment. The Netflix change. The platform works differently. Provides showrunners accurate data about the exact minute viewers leave a series or pause to do something else. Those metrics set the development notes: If the data shows that audiences lose interest in scenes without dialogue or complex subplots, subsequent seasons simplify the structure and multiply the verbal exposition. ‘Wednesday’ and the fifth season of ‘Stranger Things’ are recent examples of this process. Completion rate (how many users actually finish a series) has become the criterion that dictates creative decisions unthinkable a decade and a half ago. A paradox without a solution. What Damon says contains a contradiction: the technology that has allowed millions of people to access content previously reserved for movie theaters or physical distribution is changing what type of content is produced. Netflix reaches 260 million subscribers; HBO never went over 150 million in its best era. But this increase in audience comes at a cost: the narrative is simplified to accommodate viewers whose attention is divided. Can both models coexist? Recent series like ‘The Bear’ or ‘Succession’ have achieved million-dollar audiences without sacrificing ellipses, long silences or plots that demand attention. Damon’s comment perhaps functions more as a diagnosis than as a definitive sentence: it shows a tension that Hollywood has not resolved for years, the clash between the logic of streaming based on metrics and the persistence of narratives that demand concentration. If viewers look at their phones while watching series, Netflix simply recognizes that behavior and adjusts its production accordingly. But… do we want him to do it? In Xataka | lhe creative death of Marvel’s MCU left a huge hole. One that in my case is filling WWE on Netflix
