This summer’s surprise success in Netflix combines superheroes and k-pop

‘The K-Pop Warriors’ is the undisputed surprise success of the summer: an animated film inspired by the K-Pop music that has been submitted to the top of Netflix’s success lists. One more proof that sometimes it is not necessary to have great names by supporting a production: strangely that it seems, sometimes it is enough to exhibit enough quality and originality. What happens to ‘The K-Pop Warriors’: Also known as ‘KPOP DEMON HUNERS’, the movie’s premise is pure fantasy: a group of idols of K-Pop They lead a secret life as demon jackets, in an absurd and highly stylized mixture of ‘Buffy Hunting’ and ‘Hannah Montana’. In this adventure, facing a band of villains, a group of boys who are also music stars, their responsibilities as Salvadoras of the world and more or less run over their massive success are quoted. Sweeping ‘The K-Pop Warriors’ arrived on the platform on June 20 and quickly reached the post number 1 in Netflix worldwideleading the most watched lists in 26 countries and entering The Top 10 in 93 territories. In its first two weeks, he accumulated more than 33 million views, being placed as the most watched film of the platform in that period. In fact, in the second week, he doubled his initial figures, from 9.2 million views in the first three days to 24.2 million and more than 40 million hours reproduced. That is, a phenomenon of pure mouth mouth. And be careful, that there is also critical and public impact: In Rotten Tomatoesthe film has 95% criticism and 90% of the public, which makes it the best combination of scores for an animated production output of the platform. Impact on multiple aspects. It is not just that the series is reaching unusual success thanks to the quality of its history or its impressive animation, but has transcended its initial success in streaming to become a global phenomenon that also dominates the musical field. Your soundtrack has also achieved a Notable impact: two of their songs entered the 200 Billboard and in their second week the streams In the US, they exceeded 42 million, with a 44% increase in digital downloads, an unusual achievement for an animated film. Who is behind. This success must to the participation of a couple of producers from the K-Pop industry, Teddy Park and Lindgren. The first is one of the most influential producers of the genre, and has written successes for Blackpink2Ne1 and Bigbang. The second is an international producer and composer of international scope, and has worked with artists such as Dua Lipa and BTS. Park took care that the songs sounded to Genuino K-Pop, not a low quality glow for a movie. And Lindgren, on the other hand, is responsible for the cabins to possess enough pop hook to impact the lists of successes. To round the product, in the songs you can hear voices of idols Reales such as Jeongyeon, Jihyo and Chaeyoung from Twice. The fandom can be satisfied. And now what. The overwhelming success of ‘The K-Pop warriors’ can leave an important mark in the industry, or at least advance some future trends. For example, it eliminates from Disney’s hands the monopoly of animated musical productions, introducing other genres and themes that are proven that they are interested in the Fandom: the K-Pop sells, and is a practically virgin material in the world of success animation. We are facing unstoppable force within the tastes of thousands of spectators. Lie groups. And linked to the latter, we must not forget that Hentr/X and Saja Boys, the leading groups of ‘The K-Pop Warriors’ are entirely virtual. Its sales and their achievements (for example, have reached number one of platforms such as Spotify) rival those of authentic groups, which opens the doors to more experiments of this type. The creation of fictitious artists, whose life was modeled by marketing departments, was common note in the K-Pop, but with this confirmation of the success of the idols Virtualthe genre continues to widen borders towards unknown limits. Header | Netflix In Xataka | In South Korea there is a curious phenomenon that keeps economists and fans of the K-Pop in suspense: the return of BTS

In South Korea there is a curious phenomenon that keeps economists and fans of the K-Pop in suspense: the return of BTS

For a time BTS’s careerone of the most popular K-Pop bands on the planet (if not the most popular), seemed unstoppable. Their sales added millionslike his Fans legions Inside and outside South Korea or its fame in the music industry, which soon extended to the Anglopartla market. The Septeto broke barriers, crowned in the Billboard 200 And even posed with Joe Biden In the White House. In 2022 however things changed. At its peak, the Boy Band advertisement A temporary pause forced by something that had little to do with music: the mili. Now its seven members have fulfilled the obligations with Seoul and You talk already next resentment With a background question: what will you mean for the K-Pop, a cultural industry Milmillonaria In full transformation? When BTS hung the rifle. In South Korea the law is relentless: all men between 18 and 28 must Comply with mandatory military service (or social volunteering) for a period ranging between 18 and 21 months. The rule provides some exemptions for athletes, dancers or young people who have achieved large awards in their disciplines and suppose a pride for the country. The same does not happen with K-pop singers. At most they can, thanks to a reform approved in 2020, delay recruitment up to 30 years. Hence In 2022 BTS members did something strange in a formation uploaded to the crest of the wave and with a growing fame both inside and outside Korea: they announced a break to do the mili. Its seven components do not have the same age or enlisted at the same time, hence the band’s reunion It was announced already by then by 2025. And the date came. The oldest component, Jin, was enlisted in December 2022 and ended his service in June 2024which has allowed him to return to the stage and resume his solo career. In recent weeks, RM, V, Jimin and Jung Kook have also graduated. The last to fulfill its obligations with the South Korean state, Suga, did it Just a few days ago. In practice, Remember Nikkeithat means that (if there are no surprises) in July all members of the Boy Band They will be able to resume their joint career. And, as expected, that has unleashed the expectation of the international press and its fans. The agency that represents the band has confirmed to The New York Times That he still cannot relieve any return plan, but that has not prevented BTS fans from being celebrated and some leaks jump. A few days ago Variety It echoed of an exclusive of The Korea Herald That states that the group will return to the stage in more or less nine months, towards March next year. Nikkei does not specify so much, but reveals That the band’s environment rules out that a stage is once again on the stage. Much more than pop music. That BTS’s return plans (despite being diffuse still) have monopolized holders in the means of reach of The BBC, CNN either Tnytreveals that Boy Band South Korean is much more than a popular group. BTS is relevant for several reasons. And not all strictly musical. Beyond its success in the West or to break molds by crowning the Billboard 200, BTS is a key exponent of Hallyu, The “Korean wave” that has expanded the culture, music and cinema of the country far beyond its borders. In 2024 Asia Fund Managers assuredciting a survey of the South Korean government itself, which the Hallyu wave added around 225 million fans throughout the world, far from the 9.26 million that its first survey had shown, made in 2012. According to its calculations, in 2023 there were more than 1,700 Hallyu fans clubs in 119 countries and much of them (68%) focused on the K-Pop. It’s culture … and it’s money. Asia Fund Managers remember Also that the influence of the K-Pop is not limited to the music industry or the concert circuit. That there are more pending people of South Korean groups translates into greater interest in the country’s culture, their language, kitchen, tourism or fashion, which has a measurable impact on Wones. Wion ensures that the global value of exports of products and services related to the K-POP exceeded 5,000 million dollars in 2018, a stratospheric figure compared to 40 million only two decades ago. The figures should be handled cautiously, but give an idea of ​​the mayor of the K-Pop as a cultural industry. There is Who esteem which in 2018 contributed 1.7% of South Korea’s GDP. “K-pop has become an important cultural force, influencing fashion, beauty and language trends,” Reflect ROMADHONI FAILUATE IN MEDUM. “This has contributed to promoting South Korean culture and tourism, generating an increase in income in these sectors.” And what does BTS suppose? In 2022 Korea Science published A report which reflects that in full international expansion the “BTS effect” came to boost exports of consumer goods of South Korea worth $ 1.1 billion. In 2021, during An interview In the NPR, Vanek Smith went even further and estimated that the Boy Band It contributes hundreds and hundreds of millions of dollars every year to the South Korean economy. Its effect reminds in a way that of Taylor Swift, whose activity reverses in thousands of millions of dollars for the United States, according to the Federal Reserve. The K-Pop in crisis? Yeah Filtration of The Korea Herald It is correct and BTS returns to the stage in March 2026, the big question is … will it meet the same K-Pop in 2022, when the group announced its temporal break? During this time already measured, some members have continued with solo careers and during these last years their agency has strategically launching issues and videos to keep interest in the Boy Band. The K-POP scene also has other outstanding representatives, such as Blackpink, Seventeen either Newjaans. However, during the last years There has been multiple voices that have identified symptoms of Crisis in the K-Pop. … Read more

K-pop begins to give signs of exhaustion

A few years ago, we talked about how K-Pop, the Korean synthetic pop groups manifestly prefabricated and whose background is so fascinating or more than their music, They were sweeping the international panoramaafter decades kneading millions in their country of origin. Currently, however, signals of exhaustion are detected both in financial and creative. Are we seeing the principle of gender decline or is it only an occasional bump? 2020, turning point. It was in that year, As The Guardian rememberswhen BTS, perhaps The most popular K-Pop group in the worldhe cast his song ‘Dynamite‘In the best -selling lists in the United States. It was a first time for the K-Pop that seemed to consolidate in 2023, when the Blackpink were Coachella poster head. Since then, soloists like Jennie and Lisa (Blackpink outings), the new sensation of the genre Tomorrow X Together, Ateez or Twice have entered the North American list: Seven of the 10 best-selling CDs in the US in 2024 were K-Pop. And this presence in the American lists is perhaps what is precipitating a certain crisis … in Korea. Sound internationalization. When Korean bands have detected the possibility of expanding their already huge market, they have applied an internationalizing roller to many of their successes, without a doubt derived from the success of ‘Dynamite’, sung entirely in English, perhaps essential requirement to succeed in a list as Anglocentric as that of US successes. This has not liked, the Guardian tells, the fans of a lifetime, who are also seeing how an older fandom enters: the K-Pop has ceased to be a strictly youthful phenomenon (as phenomena such as the tour ‘Forever Young’ tour of Day6 this year, aimed at a mature audience), and more than integrate, that alienates the usual fans. Songs in English, little Korean sound. This internationalization goes through a series of elements that are not well seen in Korea. For example, singing in English: ‘Dynamite’ has been a success in the United States, as we said, precisely thanks to the fact that it is sung entirely in that language, an absolute first time for gender. But not only that: the last viral success in networks like Tiktok of the K-Pop, ‘APT‘, by Rosé (another Blackpink member) is not only sung in English and is a duet with Bruno Mars, but its sound is absolutely produced in the American style, as a kind of accelerated Lady Gaga and Punk-Pop. Korea looks at J-Pop. And we do not talk about success strictly from the United States: in Spain, without going any further, COLDE, AESPA, KISS OF LIFE AND TXT have played and in the rest of this year the visits of Lun8, Kisu, Wave to Earth, Stray Kids or Blackpink are planned in the rest of this year. More and more international, increasingly related to international tastes, it is logical that Korean fans themselves turn their backs: current idols Synthetic generated. And meanwhile, the industry is atomized. Traditionally, K-Pop groups have been created by seals through castings, and have controlled absolutely all aspects of their career: their public image, their personal relationships, etc. In 2022, a group of the most praised in the scene, Newjaans, He tried to disconnect from his stampHybe, as a protest for the treatment they had given them and for the dismissal of their producer and responsible for their sound, a unclassifiable mixture of advanced pop, pop and electronics. They talked to their fans in direct on the Internet and unleashed a public discussion about the Labor rights of K-Pop artists. A business in crisis. Newjaans’ action served as wedge so that the industry, which is becoming more rigid, gives crisis symptoms, or at least exhibits certain cracks in its structure. As proof, sales: Korea Music Content Association has observed That after nine consecutive years of crush, in 2024 discs sales fell 19% in Korea. An image crisis. A revealing detail both about the crisis in the industry in Korea and the fall in sales is that two of the groups that traction the industry (In the words of ‘Korea Times’), BTS and BlackPink (some doing military service, the others focused on their international careers) have paralyzed their activity in the country. Hybe, the seal with which Newjaans collided, and the most important in the Korean industry, It takes time reporting losses and is immersed in an image crisis that has led him to apologize to rival seals, artists and the public. Everything points to a sign of the times that may be the beginning of an inevitable change. In Xataka | If you listen to K-Pop, forced labor: North Korea is battling the cultural hegemony of its neighbors without regard

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