innovation

On March 19 and 20 we are waiting for you at this enormous event on technology and innovation in Seville

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In just one week, on Thursday March 19 and Friday March 20, the first edition of CTx Techa great event with technology, innovation and talent as the main protagonists of which Xataka is a Media Partner. The event, which has the support of the Junta de Andalucía and the Seville City Council, is not a typical meeting of talks, networking and panels. The organization has opted for an intelligent matchmaking system and personalized agendas, so that every attendee, whether individual or professional, can get the most out of it. For professionals, startups and technology enthusiasts Image | CTx Tech CTx will bring together at the Sevilla TechPark more than 15,000 visitors, more than 1,000 startups250 companies, 200 investment funds and more than 150 international speakers. It is a large-scale event whose content, estimated at more than 400 hours, will be distributed among 11 scenarios, 50 simultaneous events and 5 thematic spaces. Among the topics that will be addressed are the convergence of AI, biotechnology and neurotechnology; quantum computing, real applications of AI and its impact on the industry; cybersecurity and cyberdefense, smart cities, autonomous vehicles, drones, robotics… Whatever field of technology you are interested in, at CTx Tech you will be covered. Among the featured speakers are José Elías (CEO of Audax Renovables), David Carmona (VP of Microsoft), Christine Bjärkby (member of the board of directors of the European Network of Business Angels), Alba Lez (Chief Marketing Officer ofespacio_RES) and creators such as José Luis Crespo (Quantum Fracture) and Carlos Santana (DotCSV). The list of speakers can be found on their websiteas well as the agenda. Join us to record Loop Infinito live Among the many activities that will take place at the event, you can attend the recording of a special edition of Infinite Loop. Our usual presenter, Javier Lacort, will participate in it; and Antonio Ortiz, founder of Xataka and co-host of Monos Stochastics. The title of the podcast will be “AI without the hype” and will last about 30 minutes. During the recording the real state of AI will be addressed without empty promises or catastrophisms. Javier and Antonio will reveal to us what is happening now, what has a real probability of happening before 2029 and what is still science fiction. The coordinates are as follows: Where: ADA Auditorium in Seville TechPark. When: March 19. What time: from 8:40 p.m. to 9:40 p.m. How to participate sImage | CTx Tech Admission to the CTx-Boulevard and Aurora venue is completely free and can be obtained on the event website. The other options vary depending on your profile. You have all the information below and we invite you not to go too far, because Starting tomorrow we will raffle two VIP passes. If you want to attend the talks, the Innovation Hub (thematic areas of technology, entrepreneurship and innovation), the Social Hub (institutional content), the ADA Auditorium with the great speakers and general networking, the ticket you are interested in is CTx Experience. Its price is 20 euros. If you are looking to do business, investment opportunities, networking with more strategic profiles and access to the Investment Hub, it is best to opt for CTx Experience VIP. It is full access to the event, its areas and its possibilities. The price is 180 euros. If you have a startup or are an investor, there are also options for you in the Business and Startups categories. We are waiting for you in Seville and pay attention to Xataka for the ticket draw! More information and registration | CTx Tech

“During the process with Amazon we did not bring innovation to the market for 18 months”

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There’s something liberating about talking to someone who doesn’t have to defend decisions they didn’t make. Gary Cohen He came to iRobot in 2024 to be its CEO when the founder, Colin Angle, He jumped ship after the collapse of the deal with Amazon. Now, more than a year later, from an office in Bedford where he has just renewed his lease – a gesture of permanence in the midst of chaos – he has spoken to Xataka with the frankness of who has had to choose between dignified death and pragmatic survival. “My goal is to make Colin proud,” he says of the departed founder. “He calls it ‘his baby.’ I want to make him feel like we were able to turn this company around.” It’s a curious statement coming from who just sold that baby to Picea Roboticsthe Chinese manufacturer that will now own the company that invented the home robot vacuum cleaner. Dead in the closet At one point in the conversation, Cohen drops an image that sticks: “I have hundreds of dead lawnmower robots in this building.” It refers to Terra project, iRobot’s failed attempt to expand beyond vacuum cleaners. These technological corpses are the perfect metaphor for a company that was ahead of the market… but did not know how to convert that advantage into products that arrived on time. Original sin was go all in on elegant but impractical technology. Colin Angle, a brilliant roboticist at MIT, insisted on camera-based navigation as Chinese competitors adopted LiDAR. Exactly the same as Tesla’s approach to Chinese cars, by the way. “Consumers want to map their homes in twenty minutes, not two hours,” Cohen explains with the wisdom of someone who comes from selling razors at Gillette, not robots. Two hundred software engineers worked at Machine Learning to make that vision work. Meanwhile, companies like Ecovacs or Roborock were overtaking them from the right with cheaper products and, to iRobot’s pain, technologically superior according to many customers. “During the period with Amazon, the management team took its foot off the gas and we didn’t bring innovation to market for about 18 months.” This confession about the 18 months of paralysis while they waited the approval of the sale to Amazon for 1.7 billion It’s devastating. The company was frozen, unable to react as the market moved at Chinese speed. It was not until the last year, already working with Picea, when iRobot incorporated LiDAR into its range. When European regulators ended up blocking the operation to “protect competition,” anddestiny was sealed. The irony hurts: those European regulators prevented an American company from buying another American company, and the result is that it has ended up being absorbed by a Chinese company that played its cards well. When I point out this paradox, Cohen responds cautiously and diplomatically: “This was not a hostile takeover. We went to them.” The creditor’s embrace The relationship with Picea began like many dependency relationships: out of necessity. iRobot I owed them 161 million in manufacturing costs when Cohen took over. They needed to completely reinvent themselves, and they needed to do it quickly. In less than a year they launched eight new models“finally giving the people what they wanted, including LiDAR navigation and scrubbing combo products.” But the final blow came from the tariffs. 46% on imports from Vietnamwhere they manufacture for the US market. $23 million extra in costs in 2025 alone. “Some potential buyers looked at our business and said ‘we don’t want to take risks until the tariff situation is resolved.’” The candidates evaporated one by one. When the last potential buyer couldn’t close the deal, Cohen made the pragmatic decision. “We told Picea: you have a great partnership with us, why don’t you buy from us?” And in one month they closed the deal that turns the supplier, creditor and competitor, all in onein owner. The promise of continuity “Is business as usual. iRobot is here to stay. “We don’t expect any disruption.” Cohen insists Roombas will continue to work, apps will maintain their service and support will continue. For the millions of users (in Spain, where “Roomba” has become as synonymous with a robot vacuum cleaner as “Kleenex” is with a handkerchief) this is the only thing that matters. The offices will remain: Bedford, Tokyo, Madrid, London. Or so the CEO claims. The MIT engineers who form the ‘iRobot Labs’ will continue working. “We have intellectual property that we contribute. They have patents. Together we will be able to differentiate products much more.” The official narrative is optimistic because think about the perfect marriage between American innovation and Chinese efficiency. But when I ask how much of the new product line was actually developed by iRobot, the answer says a lot without saying, “It’s been a partnership.” The most innovative features, such as the compactor container wave retractable scrub roller coverwere developed by Picea. The value of being late “You have to treat every day as if you were second or third, not as if you were first.” It is the advice that Cohen would give to technology entrepreneurs, born from his experience at Gillette when they had 60% of the market but acted as challengers. At some point, iRobot forgot that lesson between its IPO in 2005 and its forced sale for a fraction of its peak value. “My goal,” Cohen says near the end, “is to make customers like your mother happy.” You are referring to my comment about how difficult it was for my mother to set up her Roomba. It’s a modest promise for a company that dreamed of revolutionizing domestic robotics, but maybe realism is exactly what they need now. There is something moving about Cohen defending a company he didn’t build, trying to save half a thousand jobs, promising to honor the legacy of a founder who is no longer here. “Colin was a visionary,” he says, then honestly adds that they couldn’t execute that vision. The future has a … Read more

Bill Gates has been using a powerful tool for creativity and innovation for years: loneliness

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Loneliness has Very bad reputation. As the neuroscientific nicole vignola assured In one of its conferencesthe negativity bias is very powerful when talking about it. As Remember From the European Institute of Positive Psychology, “loneliness is not being alone, it is the ability to be with no one.” However, loneliness intentional and well understoodIt is the Perfect culture broth To shape To the great ideas and as a tool to build the foundations of self -confidence and mental balance. Many of the great technological, scientific or artistic achievements have been possible because, at a given time, their drivers They have moved away from everything and everyone To concentrate on shaping your ideas. His brains only needed A little loneliness. When the urgent eclipse to the important At present there is more value to what The New York Times called “Hustle culture“, To have the agenda of the day to overflow with tasks, instead of the real luxury that is to keep it completely empty and allocate time to think in the really important. How are creative and innovative ideas to arise if We don’t even spend time thinking about them and why not, to wander? That superpower of emptying the agenda and allocating time to reflect is something Bill Gates learned from his friend and mentor Warren Buffet, as confessed in A joint interview. Science has demonstrated That letting your brain rest and not doing anything is like letting your brain release in an amusement park. In that context, loneliness is a great ally. As shown in the Netflix series ‘Bill Gates: Under the magnifying glass’Microsoft’s founding millionaire is taken every year a “week of reflection”, in which solitude is withdrawn to a refuge in nature to read, reflect and generate new ideas. According The published by The Wall Street JournalHence, initiatives such as Microsoft Internet Explorer browser emerged in 1995. It has not been the only one, such and as stood out Susan Cain in The New York Times, “Steve Wozniak achieved the work (to unite the components of the first Apple) – the hard work of creating something from nothing – did it alone. At the time of the morning, completely alone.” Some of the great masterpieces of literature or art have emerged from intentional isolation of its authors. Of take distance from the noisy world and let the brain stop receiving external stimuli that distract him from what really matters: generate new ideas. The science of success of being alone Scientific evidence confirms what the great geniuses of technology or art have already demonstrated. Even Seneca dedicated a good part of his Morales Epistles to Lucilio to the noble art of reflection in solitude and its benefits. According to a joint study Of the universities of Michigan and Harvard, highly intelligent people often experience greater vital satisfaction when they reduce their frequency of social interaction. “Participants with high intellectual coefficient expressed higher levels of satisfaction when their social contact was more sporadic.” This finding has been confirmed by parallel investigations from the University of Buffalo, which conclude that people who enjoy the solitude voluntarily They show high levels of creativity and self -reflection. Alone According to He counted to CNBC Joseph Jebelli, postdoctoral researcher at the University of Washington and author of the book ‘The Brain at Rest ‘spend time with oneself and let the brain Rest without stimuli nor external conditioning could be key in personal and professional development. The expert ensures that There is no perfect amount of loneliness And it depends on each person, but points out that the more values those moments of loneliness and self -reflection, the better it will be for your brain because more opportunities will have to wander and Connect unconnected ideas and abstract knowledge to generate a new one. Jebelli recommends starting in a simple way and intentionally searching for 10 minutes of loneliness per day in a quiet place “where they do not bother you and take advantage of that time to sit and breathe. This small step can help the brain to enter a state of relaxation and to start the activation process of the activation of the default neuronal network“ The neuroscientist not only recommends taking care of the moments of loneliness, but also being selective with the moments of socializationseeking that “it is a significant and quality activity. Many of us spend time with people with whom we should not because we feel forced.” According to Jebelli, this “toxic” socialization increases blood cortisol levels causing them to be harmful to mental and physical health. More and more people travel alone or They look for isolated retreats as a way to reconnect with themselves and reduce the social overestimulation, As documented The confidential. This phenomenon is perceived as an act of autolide and not negative isolation, and allows Strengthen self -esteem and provide people with psychological tools to improve the way they face day -to -day challenges and problems. In Xataka | Bill Gates cost, but he learned it: science has known for years that work addiction sinks productivity Image | Unspash (Chris Nagahama, Magnus Lindvall, Gaspar Zaldo), Flickr (World Bank Photo Collection)

It turns out that it is destroying innovation

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In recent years, many companies have sought formulas to convince their employees to return to offices. The main argument to justify that return to face -to -face was the loss of Equipment cohesion But, above all, the assumption Freezo to innovation and the productivity that Telework had meant. To appease the employees that they raised in rebellion, the companies implemented Hybrid Day Modelswhich has ended up being the Type of majority day. A Published study In Nature magazine he has just demonstrated that this type of day was the worst option for employees to generate new ideas. Hybrid work: the hook to return to the office. The hybrid work model, which allows us to work a few days from home and others from the office, has been presented as the ideal solution for combine the best of both worlds However, a recent study by researchers from the universities of Essex and Chicago maintains that this modality could be having A negative effect Unexpected: Innovation in organizations is braking. The Promise of hybrid work has been raised as A reward For whom They accept to return to the officeallowing them to telework between one and four days per week. The study analyzes work habits and its impact on the generation of ideas, and reveals that the hybrid model not only does not improve innovation, but also reduces it. The hybrid model: the most implemented and ineffective option. According to data from the ‘Hays Guide of the labor market 2025’42% of companies have opted for this model of day with a series of face -to -face and others remote days. The research was carried out with “highly trained technology professionals; practically all have university or advanced titles in an engineering field” working in HCl Technologies, a technological company in India. The study indicates that “during the next hybrid period, the new ideas generation rate decreased.” In addition, it is concluded that “an employee takes about 111 months, or a little over 9 years, generate an idea.” During hybrid work, employees generated an average of 0.007 ideas per month (143 months or just under 12 years). The model that best lent to the generation of ideas was the 100% face -to -face model, but the results They were very similar to those shown by those workers who made their day 100% remotely. The importance of being in the same space. Researchers highlight that innovation usually arises from “random and spontaneous interactions among employees.” These interactions can be given both in physical spaces, as well as the office cafeteriaas in virtual environments, through chats or informal channels. Both work in the office and 100% remote allow employees to share the same space (physical or virtual) and, therefore, facilitate these coincidences and the generation of ideas. In this way, both the face -to -face and remote model can adapt to encourage the generation of ideas through common spaces. On the other hand, in the hybrid model, “an additional coordination problem arises if some employees are in ‘virtual coffee shops’ while others are in real coffee shops“This makes it difficult for all members to coincide in the same space and at the same time, which reduces spontaneous interaction opportunities. Where is my team? The researchers emphasize that “innovation falls particularly abruptly in teams that vary greatly between being at home and the office, compared to the less scattered equipment.” Thus, while office employees can Talk to each other In person, remote employees have the tools to generate these online conversations, and “programming a conversation can be more difficult in hybrid mode.” This lack of coincidence and coordination not only translates into a lower generation of ideas, their quality is also reduced. In Xataka | The return to the office is going out to companies: they are losing their best talent for imposing face -to -face Image | Unspash (Redmind Studio)

Lexus Rx 2025: Hybrid driving innovation

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Since its launch in 1998, The Lexus RX has represented a turning point in the automotive industry. As a pioneer in the adoption of hybrid motorizations in the luxury SUVs segment, this model not only marked the beginning of a new era, but also redefined the expectations of performance, efficiency and comfort. Read also: Toyota 4Runner 2025: Characteristics and Management Test Now, with its update by 2025, the Lexus RX promises to further raise the bar with an irresistible combination of technological innovation, refinement and environmental commitment. You can read: They deny Tesla: Robotaxi in 2026, it is a distant dream With a length of 4.89 meters, THE LEXUS RX 2025 Face a fierce competition in the luxury SUV segment, competing with heavyweights such as the BMW X5, the Mercedes-Benz Gle and the Volvo XC90. However, Lexus has demonstrated once again that his unique approach, focused on the quality and experience of the driver, distinguishes him from the rest. A quieter and refined driving experience One of the most prominent advances in the Lexus RX 2025 is the improvement in acoustic isolation. The brand has incorporated latest generation phonabsorbent materials and pads designed to minimize noise and vibrations from abroad. These improvements affect key areas, such as the air conditioning system, the front bulbaro, the rear crystals and the back of the body. The experience at the wheel is now more serene than ever, with a cabin that reflects Lexus’s commitment to the tranquility and comfort of the occupants. This focus on isolation not only increases luxury sensation, but also makes RX an ideal space for long crossings and urban traffic. Vanguard Technology: Digital Cockpit and Digital Key The Lexus RX 2025 presents a completely digital instrument picture called Lexus Digital Cockpit. This high -definition TFT screen, with 12.3 inches of diagonal, offers multiple views and customizable options. It changes its visualization according to the selected driving mode, using blue tones for echo, gray for normal and red for Sport, adding a dynamic touch to the handling experience. Another relevant incorporation is the digital key, which allows the owner to access and control the vehicle from their mobile phone through application Lexus link+. This advance underlines the brand’s commitment to the connectivity and comfort of the user. Lexus Rx 2025. Credit: Lexus.Credit: courtesy In addition, the multimedia system is now compatible with Android Auto and Apple Carplay Wirelessly, eliminating the need for cables and facilitating interaction with mobile devices. Hybrid mechanics that combine power and sustainability In the heart of Lexus Rx 2025 we find two hybrid motorization options: RX 450H+ (plug -in hybrid): Combined power: 309 hp. Electric autonomy: up to 65 miles. Zero environmental label thanks to its ability to operate in completely electric mode during short and medium paths. RX 500H (conventional hybrid): Combined power: 371 HP. Approved consumption: 8.1 l/100 km. Eco label, ideal for those looking for a balance between performance and efficiency. Both versions stand out for an optimized power delivery and specific lighting patterns that improve driving experience and highlight their sophisticated character. New Executive+Finish: Detail luxury The Executive+ finish is one of the great novelties of this update. This level of equipment raises comfort with characteristics such as: Heating leather steering wheel. Ventilated and heated rear seats. Radiant heating system with air exits at knee, designed to heat quickly and efficiently, optimizing energy consumption. These improvements reinforce the Lexus approach in providing an integral luxury experience that combines functionality with carefully designed details. Design that combines audacity and elegance The exterior of RX 2025 maintains the dynamic and modern lines that characterize Lexus, with a more refined frontal grill and aerodynamic elements that improve its efficiency. The angular design LED headlights and the sculpted lines give it an imposing presence, while the metal finishes enhance their premium appearance. The Lexus RX 2025 is not only presented as a renewal, but as a firm step towards the future of sustainable mobility. With a constant approach to innovation, luxury and efficiency, this model reinforces its position as one of the referents of the hybrid luxury SUV segment. Although the market is increasingly oriented towards complete electrical options, Lexus demonstrates with the RX that hybrid technologies still have a relevant place, offering a perfect transition between traditional combustion and total electrification. The Lexus RX 2025 combines the best of Japanese engineering, advanced technology and first level comfort, establishing a new standard in its segment. This SUV continues to be an ideal choice for those who seek a balance between luxury, sustainability and performance. Continue reading: (Tagstotranslate) Lexus

innovation and style full of surprises in Madrid

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If the Princess of Asturian Awardss held in Oviedo are one of the occasions in which you can see the reina Letizia show their evolution in terms of more festive looks, the International Tourism Fair-FITUR is the event in which to see how their most transgressive fashion tastes are shown to Spanish society (configuring his most viral image of the year). Here, we are going to analyze all of his elections since 2009, when he began participating in his inauguration. 114 © Getty Images FITUR 2024: the Victorian jumpsuit with a Spanish seal For the inauguration of the 44th edition of the International Tourism Fair-FITUR at IFEMA-MADRID on January 24, 2024, Queen Letizia recovered a victorian style jumpsuitin black and white and that drew attention for its little ruffles buttoned on the esctoe and its wide culotte-style pants. She wore that Teresa Helbig garment for the first time during her official visit to Croatia on November 17, 2022. She combined it with her black PINKCHICguagua pumps that she had had since December 12, 2023, her Adolfo Domínguez bucket bag (the Vachetta design that she has had since 2020), her Coreterno ring and teardrop-shaped earrings that she has had since 2014. 214 © Getty Images FITUR 2023: an original discounted jersey On January 18, the Queen attended to inaugurate the 43rd edition of the International Tourism Fair-FITUR in Madrid. There, Doña Letizia premiered a black sweater with a harlequin-type crochet collarwhich was discounted and belonged to the Sandro brand. She combined it with ankle-length pants from Hugo Boss and cowboy-style boots from Unisa. She finished her look with her Coreterno ring and her Gold&Roses double dagger earrings. © Getty Images FITUR 2022: a unique coat This year, Mrs. Letizia once again opted for a look in neutral tones. As the centerpiece of her style, the Queen recovered for the first time a straight gabardine coat in check print vichywaterproof finish and knee length (375 euros), by Mirto (it is the only garment from this Spanish brand that to date appeared in her dressing room). She paired it with a turtleneck sweater and waxed leather effect leggings.. He completed his image with matching lounges, by Magrit; and their Chanel star earrings and his Karen Hallam ring. © Gtresonline FITUR 2021: a denim jumpsuit with ruffles This year, Mrs. Letizia innovated to brand new signature in your dressing room, IQ Collection. Specifically, it showed off the design Tana (135 euros), a monkey on denim white and ruffled body. For the occasion, the Queen personalized it by adding a black belt with which she marked her figure. To match, he wore some Manolo Blahnik pumps and bag in animal print with golden chainmodel Marché by Nina Ricci. As for her jewelry, she recovered her white gold and diamond button earrings and her Karen Hallam ring. –The Queen debuts her first look by Inés Domecq: a white ruffled jumpsuit © Fernando Junco FITUR 2020: the ‘confetti’ dress In this edition, Mrs. Letizia He changed his strategy and moved away from his more sober looks and masculine aesthetics by recovering a Massimo Dutti ‘confetti’ print dress. The Queen had premiered it in October 2019 in Seoul during her State Visit to Korea after attending the enthronement of Naruhito of Japan in Tokyo. As on that occasion, he wanted to accompany this creation of some living rooms in a mix of textures, by Magrit. For jewelry, she wore her button-shaped diamond earrings and her Karen Hallam ring. –The Queen breaks tradition in Fitur with her 99 euro ‘confetti’ dress © Gtresonline FITUR 2019: the ‘harlequin’ blouse and the ‘Rania’ skirt In this edition, the Queen opted for a asymmetrical skirt found harmony with the style of Rania from Jordan. A design with a checkered print and irregular hem of Massimo Dutti which was reduced with a discount of more than 50% (from 103 to 40 euros). She combined it with a ‘harlequin’ bib blouse, also by Massimo Dutti. As accessories, she opted for brown leather designs. They were not new, but she recovered them from her dressing room and we had already seen them on several occasions. As a bag, she opted for an envelope-type model in leather. Hugo Boss and, as footwear, he wore pumps with crossed straps on the instep, Magritwhich move away from flat footwear type oxford which she wore in four of her eight previous looks at FITUR. As earrings, she recycled a long design from the collection New Romance of Tous which premiered in the summer of 2018. –Doña Letizia returns to the sales and debuts the ‘Rania’ skirt © Fernando Junco FITUR 2018: some kitten heels with studs This year, the Queen opted for a total look of Hugo Boss: straight-cut tailored pants, a two-tone coat also in a linear pattern (a black and cream design that she wore for the first time in January 2017 at the opening of the XXIX edition of Agroexpo, in Badajoz) and a debut blouse in white with black trim details. At his feet, some high heel shoes midi 5 cm from Uterqüe (they were out of season, so they were out of stock at the time). This model incorporated an innovative detail in its dressing room due to its sharp metal studs that They recovered the transgressive spirit with which Doña Letizia surprises sometimes. –With studs and a midi heel, Doña Letizia’s revolutionary footwear in Fitur © Gtresonline FITUR 2017: a look with boots One more year, the Queen opted for Spanish fashion, as her style of blouse, ankle boots and pants culotte was signed by Uterqüe. Besides, Her shoulder bag was from Adolfo Domínguez’s U line.. © Gtresonline FITUR 2016: a tailored suit and blouse nude As in previous years before, he opted for a sober and masculine look. Specifically, he opted for a Hugo Boss outfitconsisting of a navy blue jacket suit and blouse nude with round neck and pleats. In addition, she wore Magrit salons. As earrings, pieces of wild … Read more

Mobile phones have been stagnant for five years when it comes to innovation. There is an explanation

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Mobile phones have not innovated for years. Or, at least, not too much. There was a time when jumping from one generation to another was a box of surprises. New designs, completely new features, and crazy innovations to surprise the public iteration after iteration. For a few years now, the meme of Smithers and the doll with the new hat has become more true than ever. The new phone will be the same as last year, with a little more power, a slightly better camera and AI features that we may never use. All this has a reason for being. The times of innovating are (almost) over. There was a time when manufacturers were not afraid to break the mold to create different devices. Samsung did it with the curved screen of the Galaxy Round, LG had a G Flex 2 self-healing, and Xiaomi dared with pop-up cameras from the body with the 9T Pro. There was a time when manufacturers dared to innovate. A few years ago, jumping from one generation to the next meant a significant leap. Going from a Galaxy S2 to an S4 was a brutal change. The same thing happened between LG G3 and the G5. It is true that the brands were taking some blind steps, completely changing the phone from one generation to another: there was not much consistency, but there were significant changes. Apple, which has always moved at its own pace, was one of the few that continued to maintain designs and advance specifications discreetly, without disruptive changes between generations. On Android, every year was an adventure. Being groundbreaking doesn’t work. The most innovative ones have not fared too well. LG ended up closing its mobile divisionNokia stopped inventing and started selling traditional, simple mobile phones under the HMD umbrella, and major manufacturers like Samsung, Xiaomi and Huawei began to make iterations that were increasingly similar to each other. No matter how many critical voices are heard against continuity, continuity works. Or so the data says. If we look at the list of best-selling devices in the world We found that, year after year, the iPhone and Galaxy (both mid-range and high-end) are the ones that repeat the podium year after year. Those phones that precisely “innovate” the least are the ones that sell the most. A path to refinement. The image you see above is a good example: it is even difficult to distinguish last year’s model from the new model. Manufacturers have changed the philosophy: if something works, don’t touch it. For approximately four years now, improvements between generations have been slight. Changes in the camera, small refinements in the design, updated processor, and some technologies such as WiFi, Bluetooth or USB that change protocols. The great innovations of these years have been camera buttons, longer telephoto lenses and the arrival of AI (which, no matter how much it is sold as a gimmick, plays a very secondary role in daily use). And it’s not a negative thing.. Smartphones are at a point of maximum maturity. So much so that it is difficult to think about how to improve them. Screens: we have as much resolution as practically that of a television. Very high peak brightnessand calibrations worthy of studio monitors. The big leaps will involve the implementation of matte screens and better drivers so that these panels are increasingly more efficient. Batteries: 2025 has been the key year for the implementation of carbon-silicon, bringing with it more capacity in a smaller size. 6,000 and 7,000mAh batteries are a realityguaranteeing two days of full use in many cases. There is still a way to go, but the great leap has already been made. Microprocessors: today mobile phones they are so powerful That, in many cases, this is a problem. We have not reached peak power, but we are at a point where a phone is capable of playing triple A games as if it were a console. Cameras: It is one of the points where there is the most room for improvement, but this does not happen through the hardware, but through the software. Formats: Manufacturers want to break with traditional formats, and that is why they are betting on form factors such as folding ones. These grow slowly, but they represent just 1% of total sales. Again, innovation does not sweep. We are far from the real peak. We have been thinking for years that we are approaching the peak smartphoneto that point of no return where it will be practically impossible to improve what we already have. We are right in our approach: progress is becoming less and less and, to appreciate it, it is necessary to be more and more thorough. Despite this, progress is present and, although they are minor changes, they are there. Your 2025 mobile has a processor that allows it to run the applications with the best performance. The quality of its microphones is getting better and better, its fast charging system is very far from those 2/3 hours necessary to charge your old phone and, in short, if we look back 3 or 4 years, the advances are still present, for small as they seem. Image | Xataka In Xataka | The best quality-price mobile phones (2025). Their analyzes and videos are here

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