The Xiaomi Su7 has surprised the entire industry. So much that Hyundai is taking them to Korea to inspect them

A Xiaomi Su7 Max It has been sighted being transported to the Hyundai offices in Seoul. It has been caught since it carried a provisional research registration. As affirms The South Korean medium Bloter, Hyundai has imported several units of Chinese electric Berlin to analyze them in depth in their R&D centers. Xiaomi is hoarding great success In the world of motor racing with its latest proposals and everything indicates that the South Korean firm seeks to decipher the keys to the success of a model that has revolutionized the market. Hyundai also asks the question. Su7 has become the phenomenon of the year in the world of electric car. Xiaomi has achieved something that seemed impossible: to match the performance of a Porsche Taycan in a car that costs significantly less. With more than 300,000 units sold in just 15 months and The nürburgring record For a production electric, the Chinese model is raising blisters in traditional manufacturers. Su7 Max being carried by a truck to the Hyundai Research Center. Image: Weibo A car to investigate. The South Korean company You will transfer the units acquired to your research center Namyang in Hwaseong and his Seoul headquarters to submit them to an exhaustive analysis. In the reverse engineering process they seek to understand every technical aspect of the vehicle, from its electrical architecture to its Hyperos infotainment system, inherited from Xiaomi’s experience in smartphones. What interests most. Hyundai engineers will pay special attention to the user interface and the SU7 entertainment system, which They have been compared Favorably with Bluelink Connect of the Korean brand. Xiaomi has a great career in the software of its phones, and its work in the SU7 has been so prominent that it has become one of the aspects most valued by users and experts in the sector. A generalized concern. The Chinese advance in the automobile sector is sitting like a jug of cold water to traditional manufacturers. Euisun Chung, executive president of the Hyundai group, already He warned In an internal meeting that “there are inevitable challenges ahead”, clearly referring to competitors such as Byd and Xiaomi. Hyundai’s investment in this segment has grown 15% in the last year, reaching 32.4 billion dollars. And now what. With an expected investment of 17.6 billion dollars by 2025, almost half aimed at R&D, the company seeks to maintain its competitive position in a market where the rules of the game They are changing at a dizzying speed. Although SU7 will not officially reach Europe until 2027, its influence is already predicting an earthquake in the sector. Cover image | Xiaomi In Xataka | Xiaomi will try to repeat in 2027 what worked with mobile phones: that Europeans forget that they need expensive cars

The US pressure forces China to independent its chip industry. These two projects are their best cards

China has no choice. Or develops its own manufacturing technology of avant -garde semiconductors or will lose its struggle for world supremacy With the US. No 100% Chinese advanced chips their military capacity, the development of their models of artificial intelligence (AI) and the competitiveness of their technology companies will resent in the medium term. Huawei and SMIC are manufacturing advanced integrated circuits, but use machines from the Dutch company ASML and a technology known as Multiple patterning that compromises its competitiveness. This scenario has caused the Chinese government support with very juicy subsidies to companies that have the ability to develop avant -garde photolithography equipment, such as SicarrierShanghai YuliangSheng, Shanghai Micro Electronics Equipment (Smee), Huawei or SMIC. Time plays against this Asian country. How much later in having their own machines of extreme ultraviolet lithography (UVE), which are those used to make very high integration chips, more delayed will be in front of the US and its allies. 2026 will be a crucial year for China in the field of chips The Chinese Academy of Sciences is finishing what is undoubtedly The most ambitious project How many are developing the Chinese semiconductor industry. Thanks to this plan the nation led by Xi Jinping is about to reach a “Deepseek” in the field of integrated circuit industry. This simply means that it is preparing to reach a disruption that has the potential to place this Asian country at the same height as the US, Taiwan or South Korea. However, China’s strategy to produce avant -garde chips is very different from what their rivals have used until now. Each of ASML UVE machines incorporates its own ultraviolet light source, but the Chinese Academy of Sciences seeks to generate this important radiation to produce advanced chips using a syncrotronwhich is nothing other than a circular particle accelerator that is used to analyze atomic level the properties of matter, such as various types of materials, or even proteins. It’s called heps (High Energy Photon Source or high -energy photons source), it is in Beijing and we can see it in the cover photography of this article. Heps syncrotron has the ability to produce high power UVE light An important note before moving forward: the ultraviolet light (UV) is responsible for transferring the geometric pattern that contains the design of the chips to the Silicon wafer. This means, in broad strokes, that the UVE light has the ability to make possible the manufacture of integrated circuits with a greater resolution than the deep ultraviolet light (UVP) that use the previous generation lithography machines that China has in their hands. And a greater resolution in practice implies that it is possible to produce semiconductors with more transistors, and, therefore, more sophisticated and powerful. A priori we can think that a particle accelerator has nothing to do with the manufacture of integrated circuits, but we would be overlooking something very important: the Heps syncrotron has the ability to produce high power UVE light. In fact, it is a source designed to generate a large amount of radiation. China’s plan is to place around the particle accelerator Several semiconductor manufacturing plants to which the syncotron will deliver the UVE light in the same way that a power plant delivers electricity to its customers. That simple. The date on which China plans to start this megaphabrum of avant -garde semiconductors has not yet leaked, but it is already very advanced. However, China’s plans do not end here. In the middle of last March several Asian media collected a photograph taken at the Huawei Research Center in Dongguan, in the province of Canton, in which it appeared The prototype of a UVE lithography team Designed and manufactured entirely in China. Presumably this machine is similar to those produced by ASML, which invites us to anticipate that for 2026 the country led by Xi Jinping will have the ability to produce advanced chips on a large scale. This Chinese lithography equipment uses an LDP type ultraviolet source and not LPP class The leaks They assure That unlike the UVE machines produced by the Dutch company ASML, this Chinese lithography equipment uses an LDP ultraviolet light source (laser induced discharge), and not LPP class (plasma generated by laser). Presumably The development of this ultraviolet radiation emission source It is the milestone that has allowed Chinese engineers to develop a machine that Many experts did not see possible before five years in the best case. At the moment the most prudent is that we take this information with caution, but it seems solid enough to echo it. An interesting note is that on paper the LDP source is able to generate UVE light with a wavelength of 13.5 nm, so this Chinese prototype should be able to compete from you to you with ASML UVE photolithography machines. In addition, the leaks argue that China will begin the production of more test machines during the third quarter of this year with the purpose of launching the large -scale manufacture of these equipment during 2026. Image | Dr. Kim More information | Dr. Kim In Xataka | TSMC acknowledges that it has been considered taking its factories out of Taiwan. It is impossible for a good reason

Japan is reconquesting at full speed the chips industry. He has just manufactured his first 2 nm transistor

Rapidus corporation It has just officialized A very important achievement: it has successfully manufactured its first 2 nm transist. It is very unusual for a company based just three years ago already stepping on the heels to the three giants of the semiconductor production industry: TSMC, Intel and Samsung. These companies plan to start Large scale manufacturing of 2 nm chips During the second semester of 2025, and, although Rapidus is not yet ready to manufacture this type of integrated circuits, the speed with which it is reaching intimidated milestones. This last company is with Tokyo Electron and JSR Corporation the best option in Japan for recover relevance which he had in the semiconductor industry in the 80 They monopolized in 1988 Nothing less than 50% of the chips industry. However, today none of these companies is positioned among the leaders of a sector dominated with iron fist by Taiwanese, American, Chinese, South Korean and German companies. Rapidus is fulfilling its promises one by one The latest generation semiconductor production plant that this company has put up in northern Japan, in the city of Chitose (Hokkaido), started the wafer processing tests in a pilot line. The directive plan of this factory is to start large -scale production of 2 Nm semiconductors in 2027, and is perfectly credible. In fact, the milestone that has just announced invites us to anticipate that they could even manufacture these chips massively before the end of 2026, although it is only a conjecture. Rapidus is a very young company. It was founded on August 10, 2022 by the Japanese government with an initial capital of 7,346 million yen (Something less than 46 million euros) contributed by, and here comes the interesting, Sony, Toyota, Nec, Softbank, Kioxia, Denso, Nippon Telegraph and MUFG Bank. The initial capital invested in the constitution of this company is not very bulky, but there is no doubt that the companies that participate in it They have an indisputable relevance in the sectors of technology, automotive and telecommunications. The purpose of Rapidus is to tune an automated production line that will be specialized in the manufacture of 2 Nm chips for AI applications The relevance of this organization, in any case, lies in the role entrusted to him by the government currently led by Shigeru ishiba. And, as I mentioned a few lines above, this is the company with which Japan aspires to recover competitiveness in the semiconductor manufacturing industry that had three decades ago. Its economy is at stake. In fact, this Asian country began to deploy its strategy to reinforce its integrated circuit industry more than two years ago, so the first results begin to see the light. What is causing the new Rapidus factory to monopolize the looks of the semiconductor sector is that, According to Atsuyoshi Koikewhich is the president of the company, will be completely automated. Its purpose is to resort to robots and artificial intelligence (AI) to set up An automated production line which will be specialized in the manufacture of 2 Nm chips for AI applications. Its plan consists, in short, to produce integrated circuits faster, with a lower and more quality cost. To manufacture these semiconductors, equipment of extreme ultraviolet lithography (UVE) produced by the Dutch company ASML, and practically all manufacturing processes are automatic. However, the tests of test and validation, interconnection and packaging of the chips are still largely carried out manually in most manufacturing plants. According to Rapidus, its automation technology of all these processes will allow you to reduce the delivery time of your chips by 66% compared to the times they usually offer TSMC and Samsung. More information | Nikkei Asia In Xataka | Japan takes the initiative with nuclear fusion and sets an extremely ambitious date: the 2030s In Xataka | Japan has taken the carrier to dominate the chips industry. Prepare a 325,000 million dollar plan

We have our attention so broken that a buoyant industry has emerged: keyboards “without distractions”

In 2024 more than 90,000 books. It is estimated that in the United States the figure was much greater and reached three millionincluding self -published books. Those numbers make something very clear: The world has been filled with writers. Those who write do so in addition to many ways. The traditional typewriter has practically disappeared to give way to the computer, and the versatility of this technological product has made the experience more personal than ever. The blank folio, but on the screen Thus, while some write on the desktop computer, others do it in the laptop, but in that experience they import the details, such as the type of keyboard used – with the popular ones Mechanical keyboardsfor example – or, of course, the application that each one uses to write. The famous case of George Rr Martin with The mythical and very old Wordstar It is almost anecdotal, because there are currently many more modern rivals. Microsoft Word is the obvious option, but the rivals have pressed remarkably in this sector. Thus, a huge amount of applications and services designed for writers have appeared such as Scrivener, Ulysses, iawriter, Manuskripteither Ghostwriter. In many cases one of the foci of these applications was not just to help the writer in areas such as the structure of the novel or the organization of the characters and the plot. They also usually have a mode without distractions, which usually manifest with the digital version of the blank folio: the totally empty interface, without tool or menus bars. Only a cursor flashing and waiting for us. Welcome to keyboards without distractions These software applications are also accompanied by some hardware devices specifically written oriented. They are a modern version of traditional writing machines: products totally thought to do one thing and only one: write. Freewrite Traveler. These “keyboards without distractions“They usually integrate small screens in which the text we are writing is showing, but there is nothing more than we can do with them. They have internet connectivity, but only with the aim of being able to synchronize those texts with the cloud to save them. Nothing of web browsers, no social networks, nothing of (is supposed to) distractions. All of them try to create a” concentration bubble “so that whoever writes is centered exclusively on it. The clear reference in this segment is Freewriteof the Astrohaus company, which manufactures several keyboards without distractions with that proposal. In them we normally have: Internet connectivity Small but sufficient flash memory to store several manuscripts Internal battery Screen: Normally of electronic ink, but also LCD This electronic ink screen of several models makes it more comfortable to have long writing sessions and contributes to the autonomy of the battery being lasting. The most remarkable alternative to Freewrite machines is Pomberaof the Japanese company King Jim, which has launched some of its smodels on collective financing platforms such as Indiegogo. Pomra DM250US It is, of course, devices with a high price for how specific they are. Here it is likely that the limited production lots will ensure these products, but still Your price/benefits ratio is not remarkable. Freewrite Traveler, for example, has a price of 603.95 euros In the official Freewrite store. Pomera’s recent rival – with LCD screen – has an official price of $ 449, almost 400 euros. In Xataka we have contacted three users of these devices: two of them English -speaking, and a young Spanish. All of them have bought and used at least one of these types of keyboards without distractions or some similar alternative, and have had the kind of sharing the experience with us. Looking for digital substitute to the notebook and the ball ILIA EPIFANOV, writer and editorhe has published more than 30 works, among which are short stories, books and even comics. When he decided to buy one of these devices, he tells us, “I was looking for a compact machine and allowed me to write without distractions.” Discovered the Freewrite devices“But the price seemed high, and I also looked for something more portable. Ended up deciding on the Nokia E7a smartphone launched in 2011 that had a drop -down physical keyboard under the housing. “It is small, well done and causes nostalgia,” he said, “although it certainly has its limitations.” He admits that he would not recommend it to most people, especially since the keyboard is not suitable for use for long periods of time. But for this user one of the keys to this old device is that it is old and most of its applications are useless today. That makes it focus only as a keyboard without distractions, because as he says “I love its simplicity: you display the keyboard and simply write.” Carl Dikington “Pseudonym that.” Use in Reddit Our second guest – is an autonomous worker who writes both professionally and for hobby. He also began looking for alternatives to write without distractions, and began by the cheapest and less technological: a notebook and a ball. He soon realized that did not seem practical, and after looking for devices of this type, he opted for the Freewrite Traveler, who chose for his portability but that “if I am honest, I chose in front of others for aesthetic reasons. I simply liked her appearance, and I thought that if I was going to spend a good part of the day looking at him, I wanted me to like her design.” This type of products “do not magic,” he confessed. “You still need to force yourself to sit and write, and that will always be a complex task. And that is the real problem. We let computers distract us because we want to avoid the difficulty of writing. Eliminating those distractions does not eliminate the desire to be distracted, and the world has a lot of additional distraction sources to which we can submit.” It is an important reflection, and reveals the reality of some devices that of course avoid the distractions … Read more

The AI ​​industry has become a kind of ‘game of thrones’. And that reveals a worrying truth for your future

Sam Altman, CEO of Openai, must be pulling the hairs. In recent days Mark Zuckerberg, Meta CEO, “He has sneaked into his house” and has stolen no less than seven of his most valuable engineers. He has done it with the oldest tactics in the world. He money. In fact, the finish lines have shaken the foundations of the AI ​​industry, because it has not stopped spending true money with the aim of hiring all the talent of the IA that has been able. The situation has turned these engineers into the new superstars of Silicon Valley, with absolutely stratospheric salaries that are linked to the eternal promise that AI will end up changing the world. Goal is betting everything to that belief, and has decided to go for all spending huge fortunes Not already in data centersbut in talent. Let’s summarize: According to Altman himself, the Zuckerberg company offered initial bonds of 100 million dollars -although They were not exactly that – to some specific talents of AI to sign by goal. Fact offers reach 300 million dollars in four years According to Wired. Several of the “tempted” engineers per finishing have ended up accepting those millionaire offers. According to a internal statement From Zuckerberg himself, there have been 11 engineers who have signed by goal. Seven come from Openai, three from Google and one from Anthropic. Meta has also paid $ 14.9 billion for 49% participation in Scaleai, but above all for signing Alexandr Wangits CEO, which will now collect the new goal superintelligence division. They have also signed Nat Friedman, Exceiver of githubwhich will collect that new division with Wang. And they have just signed Daniel Gross, who Safe Superintelligence co -founded Together with Ilya Sutskever just a few months ago. For those last two target signings he has offered Buy a participation 49% in the Risk Capital Fund of Friedman and Gross, called NFDG. The value of the operation is unknown. Welcome to the Game of Thrones of the AI The last movements are nothing more than a confirmation of Zuckerberg’s voracity, which has moved quickly and with that irresistible hook of checks (almost) blank. And meanwhile, its competitors have been exposed to a reality: That AI has become a ‘game of thrones’. This industry is seeing from its beginnings and notable coming. At first, however, these internal movements were motivated by personal differences, visions or ambitions. Now many seem simply motivated by money. Thus, we saw how Openai’s origins became a new “Paypal Mafia” from which new startups arose. These first movements had a lot to do with a simple reason: some confudators and employees of OpenAi did not support Altman or did not share their vision. And that was how we saw several outstanding startups derived from those tensions: However, they all abandoned by OpenAi’s boat not so much for money – which probably also – as well as betting on another different vision. Of those “Morales” resignations We have gone to absolutely mercenary resignations in which money – and not the mission or vision of the company – is the clear factor of movement. That has made Altman recently said, there are two sides: that of the missionaries – which faithful to the companies in which they began their career, and that they believe in their vision and objectives – and the mercenaries that are sold to the highest bidder. AND According to Altman“The missionaries will overcome mercenaries.” The case of Sutskever, which confirmed yesterday the newsIt is especially painful, because now he runs out of his main adventure partner – Daniel Gross. The Sutskever startup is, as in the case of Murati, an absolute mystery: They have no visible productbut they have still achieved extraordinary investment rounds. It was in fact leaked that Zuckerberg came to make an offer to Sutskever To buy your startup, valued at 32,000 million dollars. Sutskever himself seemed to confirm that information by saying that “we feel flattered for their attention, but we are focused on our work.” Betrayals point to an awkward reality: AI is, above all, smoke These movements speak of a deeper problem in the AI ​​industry: those that can be trying to make their particular August, because it is not clear that the promises and the expectation generated by these companies end up becoming a reality. The clearest example is in the recent case of Daniel Gross, co -founder with Sutskever by Safe Superintelligence. In his message confirming the news of his partner’s departure, Sutskever said that “we have (the resources of) computing, the team and we know what to do. Together we will continue to build a safe superintelligence.” It is clear that Daniel Gross knew the same thing that Sutskever knows about the progress of that work, so, If they were so clear about the goal and knew how to achieve it, why change the side? If someone knew that he was going to win the race with his car, would he change it for another simply because they pay him for doing so? It makes no sense. And that tells us about the great truth of the world of AI: that despite all those expectations and all that money, nobody knows for sure if this technology will change the world as many believe it will change it. But in the meantime, the mercenaries will take advantage of it. Quevedo already said. Powerful gentleman is Don Money. Image | Max In Xataka | Four decades ago China decided to invest in forming millions of engineers. Today that plan gives it advantage in the race for AI

The US tried to the desperate strangular the Chinese chip industry. It has taken two months to back down

There is a key to be able to manufacture the best processors in the world: have access to software that allows you to design them. And there, at least currently, the leadership still has the United States through three companies: Siemens, Synopsys and Cadence. The Trump administration has been since May trying to pull the rope with China To use this software as a throwing weapon. And the play has not finished doing well. The context. On May 29, the Office of Industry and Security of the US Department of Commerce He gave the order: EDA software is ended up to Chinese groups. A movement that sought to stop China’s incessant advance in semiconductors, at a key moment in which the country led by Xi Jiping is achieving milestones in its lithographic, current and future processes. The answer. China, which has been looking for technological self -sufficiency for decades and reduce its dependence with the United States, saw in these new restrictions “the greatest opportunity for history growth”, according to some of the main figures after Chinese EDA software companies. Triggered action, national commitment to a product that has been refining years, and even publication in Github of some of the advances they were achieving in this matter. What happened. The restrictions imposed on the sale of software by Siemens, Cadence and Synopsys have been terminated with immediate effect, According to SCMP. The three giants of this industry can resume their commercial ties with China, so their supply chain can resume the use of these crucial tools. What will happen now. That the United States has unlocked (at least, for now) the use of EDA software is an oxygen ball for the Chinese semiconductor industry. The country is close to achieving capacity to make 5nm chipsalthough It is still choking progress in this lithographic process Before the prohibitions of the US and the Netherlands that prevent Asml extreme ultraviolet photolithography (UVE). Access to American Eda will be key, but not the key to the future of the country. Empyrean Technology, Primarius Technologies and Semitronix are the names to remember. Three Chinese giants who want to stand up to the three American giants, a task that will not be easy. The American Eda Empire. Together, Siemens, Synopsys and Cadence are around 80% of the global in this industry. They monopolize almost all of the EDA market and are one of the main strategic pillars in the semiconductor design industry. Figures that will not allow China to approach in the short term, but that will not move her away from her inevitable destiny: Lead the semiconductor industry, sooner or later. Image | TSMC In Xataka | We already know what the chips that will arrive until 2039 will be. The machine that will manufacture them is close

How a handful of producers save the industry every year

‘Father there is only one 5‘He has razed at the box office. Santiago Segura does not abandon the extraordinary streak of his saga of family films and in his first weekend in Salas he has exceeded his main competitor, ‘F1, the film’, with Brad Pitt. Its accumulated box office touches 1.9 million but if we add its data since Thursday the global reaches 2.4 million euros. That is, with only a few days in his poster, he is already the fourth highest grossing of the year, advancing ‘the infiltrated’. Although Spanish cinema, according to 2024 data Published by Comscorelive a certain phase of stagnation (the figures are good, but they do not grow significantly from one year to another), the truth is that there are more films than ever. It is no longer strange to see national blockbusters that occasionally rival Hollywood’s productions. And taquillazos or not, the number of Spanish films in the cinemas is overwhelming: in 2024 558 films were released, of which 342 were premieres and the rest or films released in 2023 that still remained on the poster or re -restrenes. The result is 35 Spanish films more than in 2023. A simple calculation leads us to an average of seven Spanish films a week Just telling news. In Spain a lot of cinema occurs. This report also detects a certain collection stagnation: 82.2 million, practically identical to the 82.7 million of 2022. In the short term there is hardly any ascending evolution: in 2019, for example, it was around 92 million. In the medium term, it has experienced a remarkable increase: in 2013, more than a decade ago, 70.1 million were collected. What has not been reached is the pre-pandemic figures between one point and another, where 100 million often exceeded, as happened in years such as 2014 (131.8 million), 2015 (111.7 million), 2016 (110 million), 2017 (103.7 million) and 2018 (100 million). That is why Spanish cinema Espabile in terms of box office is expected to return to those figures. The sum of stagnant collection and fired production leads us to Another phenomenon: box office concentration in a few titles. The five highest bullfighting Spanish films in 2024 raised almost 44% of everything collected by Spanish cinema. If we expand the focus, the twenty highest grossing accumulate 80%. So it is normal that we can talk about a series of proper names, producers and producers that, in some way, are those who “hold” Spanish cinema: many of them are known by notorious box office hits, but they also finance more calls to be niche, to collect much less or move by alternative circuits. It was not the case of ‘The infiltrated‘, one of the most notable surprise successes of 2024: its producer María Luisa Gutiérrez surprised to collect the Goya for Best Film dedicating part of His speech to his partner Santiago Segura. We are going to review some of those outstanding producers of the Spanish industry, which produce commercial box office successes and also reinvute in smaller products. Many of them are also “patron” of a less profitable cinema which is the one that really fattens these premieres figures beyond the handful of annual blockbusters. Not everyone moves by these parameters exactly, so we analyze case by case. Note: We have dispensed with this list of very relevant producers of the world of television and streaming, since they leave our object of analysis of the producers that “support” the film industry, although the transfer of directors, screenwriters and performers is increasingly common between cinema and television. Similarly, some of the pictures with figures can call an error, since pure box office collections are reflected in front of budgets, not counting the subsidies that the films receive and that, without them, can throw negative balances. What undoubtedly gives much more merit to the positive numbers of producers such as safe, benito or rock. Santiago Segura Graph: Javier Lacort Like your cinema or not, it is the main value of Spanish cinema. In 2024, ‘Father there is only one 4 ‘raised 13.4 million euroswith almost 2.2 million viewers. The previous deliveries were always the highest grossing of their respective years of premiere, and safe has been accompanying them with other similar formula productions, such as’ to every train. Asturias destination ‘, the highest grossing film of 2021. But also, its producer Bowfingerwhich has together with the aforementioned María Luisa Gutiérrez, also produces very different films, such as ‘La Infiltrada’, which despite its modesty became the second highest grossing Spanish film of 2024, with 8’1 million euros. In addition to another family comedy, ‘The Beneston family’ and its four million euros, Bowfinger has raised 31% of the Spanish cinema box office in 2024. The work of Bowfinger also crystallizes in the production of films not only away from the family style of safe films, but from a more independent cut: evening’. The Javis Perhaps the most media producers of the moment, and in which it is complex to distinguish between more commercial and author pieces, since they all imprisoned their unequivocal personal seal. The most personal and ambitious normally direct them (‘Paquita Salas’, ‘Veneno’, ‘The Messiah’). In its producer Sum Contentalways under an unequivocal global author style, they accommodate other more modest and more limited rains (‘Terror and Fair’, ‘Cardo’, ‘A Christmas with Samantha Hudson’, ‘Dressed in blue’). Although most of their productions are for television and streamingwe have included them in this list for their media relevance and constant work with dynamics and authors from cinema. Belén Atienza One of the most relevant producers of the current Spanish scenario, popular especially for its association with Juan Antonio Bayona, in whose productions he has collaborating since the director’s debut, ‘The orphanage’. Theirs are indisputable successes, also internationally, such as ‘the impossible’, ‘Jurassic World: the fallen kingdom’, ‘A monster comes to see me’, and the recent ‘The Snow Society’, with a smaller collection but smaller but more reduced but Still notable for having released in a … Read more

Cannes has been tired of the megacruceros. The great drama of the industry is that more and more cities think the same

Cruises yes, but with nuances. And limits. Cannes He just added in the long run (and growing) List of port cities that have decided to put limits to the influx of large transatlantic full of tourists. The town of the French Riviera does not want to give up a millionaire business that moves thousands of visitors every year, but He has just imposed Certain conditions to the shipowners: Megabarcos are over and there will be a daily passenger stop. The measure is interesting for the weight of Cannes in the international tourist circuit, but also because with it the city of the French Riviera adds to other cities that have already opted for a similar policy (or have weighed it), as Barcelona, Amsterdam, Greece, Italy either Venice. Stoping the brake. Cannes is known above all for its film festival, but it is also an important tourist pole of The Costa Azulone of the great destinations of the country, behind only Paris. Each year they go to the French Riviera millions of tourists and a good part of them do it aboard large cruises. Statista Calculate that in 2015 they stopped in the ports of the Costa Azul, especially Nice, Villefranche and Cannes, about 546,000 passengers. I monde Precise That last year Cannes’s bay received 175 scales, in some cases of ships with capacity for more than 5,000 passengers, and added 460,000 cruise members. To understand the weight of the region on the tourist map comes with a look at The data of the Government: In 2024 the country’s ports provided for adding 1,691 scales, of which 395 concentrated in Cannes, Niza or Villefrance. Now the City Council has decided to brake. Goodbye large ships. On Friday the Cannes Consistory voted in favor of applying certain restrictions to the flow of transatlantic. It is not about closing the doors, nor cutting the arrival of cruise passengers, but of limiting them. From 2026 they will only be able to access the ports ships with less than 1,000 passengers and the total number of cruisers landed over a day will not be able to exceed in any case of the 6,000, Precise Associated Press. If a ship of more than 1,000 passengers (the industry already has large ships with capacity for more than 7,000 customers, such as the Icon of the Seas) I would like to take Cannes to his passage, he would have no choice but to transfer it to smaller ships, as long as he does not exceed the daily quota. “Less cruises, smaller”. That is the idea of ​​the City of Cannes, which emphasize What are its objectives: “Less cruise ships, smaller, less pollutants and more attractive. There will never be more than two or three giant transatlantics in the bay at the same time.” According to detail The Consistory itself, the measure seeks to reduce the number of transatlantic scales by 50% with capacity for more than 3,000 passengers, changing them for “smaller, modern, aesthetic and environmentally respectful ships.” “Cannes has become an important cruise destination, with real economic benefits. It is not about prohibiting them, but about regulating, organizing and supervising the navigation of these floating platforms, sometimes very polluting,” claims The mayor of Cannes, Davis Lisnard. “As of January 1, we will limit the scales to the cruises with less than 1,000 passengers, with a maximum limit of 6,000 passengers Diaries. A reasonable measure. “ Add and follow. The measure is interesting for the weight of Cannes on the world tourist map, but also because with its decision the French city adds to the long (and growing) list of cities that choose to restrict the flow of cruises. The argument is usually the same: the industry generates income and dynamizes the sector, but leaves a series of externalities that have earned a strong opposition in some of the most tourist ports. In Amsterdam they have come to cross out the influx of passengers of “Lobster plague” And a few days ago, during an organized protest against the mass tourism he had Replicas In other parts of Europe (Florence, Venice, Palma, Marseille, Genoa or Lisbon), complaints were also heard that compare cruises with “Basureros”. As a backdrop there are studies that warn of Environmental impact of passenger ships, which has already taken shipping companies to Find alternatives. From Mykonos to Barcelona. The result is that more and more administrations choose to restrict cruise traffic on their coasts or, at least, open the debate. It has happened with greater or less intensity in Amsterdam, Greece either Italy. The industry itself has reacted To that wave making it clear that it will be thought twice when including in its itineraries destinations in which you have appreciated episodes of Tourism Fobia. That is the idea that He left driving A year ago the director in Europe of the CLIA Association: “The possibility of adapting itineraries will be considered if for some reason we feel that not all passengers will be well treated.” Images | Xavier Photography (UNSPLASH) and JRG.Jennerich (Flickr) In Xataka | Years ago Lisbon set out to be a tourist capital. Now it has become the greatest tourist hell in Europe

Jordi Wild also wanted to dive into the video game industry, but recognizes his failure: “It is paralyzed”

Jordi Wild is one of the content creators More followed by todaybut of course, that does not mean that everything that touches becomes gold. Despite the Success of your podcast Already the delivery and dedication he had put in a horror video game project in which he appeared as a creative director, the thing is not going well. He has made it clear in one of his last programs, talking about development paralysis. A promising project. In December 2023 Jordi Wild was intended to develop “one of the most terrifying games that have ever made“, as he said in his own program. At that time the game already had a year of development in Unity, at the hands of its own study. It was a modest project, a short duration game and a very attractive expected price: just 20 euros for a title that would come out in Steam. In it, a detective investigates an adultery in a New York building: a case that becomes more dark as it descended by the floors. The project is twisted. The initial idea was that he came out on Halloween of 2024, but soon he had to change it to a larger one “early 2025“. But this week, in a podcast that is not yours, ‘the bunker’, He commented that the game is “paralyzed” and that he could not give more details for legal issues. Because of the little that has advanced, there was a creative clash with the study or the producers, who approved their ideas for later retracting: “You cannot tell me, months later, ‘this cannot be’”. Wild concludes that he chose “the people I have worked with.” The future of the project is doubtful: “I do not know what to do (…), if to rebuild it from scratch, discard everything and start a new story with new people in command, or continue with what we have. But I will need a powerful team” in front. You have to look for more. Jordi Wild’s case is not isolated: a great range on social networks and content platforms does not guarantee success In other areas. However, it is a diversification that Many influencers and streamers are looking for since only a few are on top in an increasingly busy space (in 2024, the community influencer Spanish speaker grew 21%, already worldwide already We talk about 2 million creators). The key to highlighting in such a busy panorama in vertical integration: merchandisingcollaborations with brands, courses, face -to -face events and own products. The negotiate. Although brand agreements are usually the main income of content creators (70%, according to themselves), own businesses increasingly abound. We no longer talk about exploiting the brand itself with memberships, exclusive content, donations and new formats such as podcasts or face -to -face events. We talk about founding companies where influencer It is just an extra hook to finance and advertise a product. That’s where ideas such as Jordi Wild’s enter, although he is far from being the first. Some precedents. For example, Olajide “ksi” Olatunji, One of the most relevant British youtuberswith 24 million subscribers, the prime energy drink developed with Logan Paul, although he had previously tried to develop mobile games between 2017 and 2019. Paul himself starred in the greatest failure in the world of video games managed by Influencers: ‘Cryptozoo’, a cryptocurrency game in a gamified metaverso that would combine NFTS and digital asset trading. The thing never fructify, and Paul He had to distance himself from his partnersaccused of fraud, in a project that makes it clear that the accelerated ethics of the digital content does not always apply to all sectors. And in Spain. In Spain there have not been so many Streamers linked to video games (we will have to see what is left The Xokasalthough it can be predicted quite accurately), but creators who have gone beyond their usual margins. The clearest case is that of IBAI, who has taken advantage of his fame and his income to embark on companies such as launching a own football team or organize events Like the successful the eveningbecoming de facto In a businessman who makes streamsand not the reverse. Thing that is not easy: Jordi Wild himself created Dogfight Tournament to his iumagen and similarity and has had astronomical losses. Some causes of failures. There are very clear reasons for This type of failures: The most obvious, which is not the same to play and comment games than to develop them. The programming, design and testing learning curve is very pronounced and cannot be assumed in a short time. The Influencersaccustomed to the frantic rhythm and based on constant internet novelties often do not internalize the development times of a video game, much longer. On the other hand there are a number of business factors that start from a lack of market research that lead to believe that followers are automatic clients, or that the demographies of their audience and their clients are the same, when they rarely are. A possible Substimation of development costs It ends up rounding what are often chronic of announced failures. There are exceptions, of course: Pewdiepie or Ninja are clear cases of influencers who have managed to get out of their digital creation frame, but for now Jordi Wild will not be able to enter that club. In Xataka | At 15 he won 400,000 euros in Fortnite tournaments and his mother took him out of school. This has been since then

The diamond industry promised them happy with the jewels cultivated in the laboratory. Until prices sank

Few things better symbolize luxury than a good diamond. They shine in the shop windows of the most exclusive miles in Paris, Milan or New York, in Hands of Hollywood actresses and in The watches of the most sought -after soccer players on the planet. However, they do not run good times for precious stones. Not at least if we talk about your price. A perfect storm in which intrinsic factors are mixed and alien to the sector has shame its price until it is left, according to Some analystsin minimums that were not seen so far from the century. The big question is … What can we expect now? Prices, falling. It doesn’t matter which source is consulted. They do not run Good times For diamonds. The maximum expression of luxury, the great symbol of opulence, has been seeing how its value slides through a slope that moves it away from the dimensions that reached between 2021 and 2022, when the sector lived a “Exceptional demand” in the US market thanks to couples who had postponed their commitments or weddings for COVID-19. A few days ago Barcharta financial data platform, shared A graph which reflects the descending curve that precious stones have drawn from 2022 to place in what the signature considers “its lowest level of the century.” He Price index Paul Zimnisky for raw diamonds also show a “puncture” from the pandemic, although without even minimal record. And the panorama is similar in the graphics of Diamondse either Princescopewhich reflect the lowest values ​​from at least 2008 for natural jemas. Click on the image to go to Tweet. What show the figures? That if we talk about quotes, the diamond industry has lived better years. In February Bloomberg calculated that in a matter of two years prices had fallen almost 50% in the case of raw diamonds and 35% in polished stones. More or less for the same dates The Guardian revealed that in stores natural diamonds cost 26% less than two years ago, a considerable fall but that pales compared to the accumulated since 2020 by the created in the laboratory. Citing A Tenoris, a firm that tracks the prices of diamonds in more than 2,000 US stores, the British newspaper I pointed that at the end of last year the average price of a natural diamond of a quilate marked $ 4,997. In May 2022 it exceeded 6,800 pounds. In the case of “artificial” diamonds, $ 3.410 had passed in January from 2020 to 892 at the end of 2024. In their graphics Pricescope and Diamondse They also show falls. A perfect storm. The big question arrived at this point is … why? What motivates that price drop? The reality is that there is no single answer, but a cocktail of them, a mixture of factors that have impacted the market. Analysts point to a Change in demand After the health crisis, when prices rose thanks to the increase in postpandemic sales. Others point out the “puncture” of weddings, especially in the US, which is equivalent to less alliances and commitment rings; or even The effects of the Ukraine War in the sector. Another factor that explains the collapse is the behavior of the Chinese market, crucial for the industry. In February Bloomberg estimated that its demand had been reduced by 50% from the pandemia. And not just that. Citing experts in the sector, the agency said that, on average, the retailers of the Asian giant were returning to the wholesale market of India between 30 and 40 million dollars each month in surpluses of polished diamonds. All this in an economic context challenging For Beijing. Natural vs “artificial”. If something has really influenced the world diamond industry, beyond that we get married more or less, the covid hangover or the fall in demand in China, is the appearance of a new product in the market: the “synthetic” diamondscultivated in the laboratory and that have marked a before and after in the sector. Instead of requiring Millions of years of formation, as is the case with the mined natural jemas, a “synthetic” stone can take shape in a laboratory in a record time: a few weeks or Even hours. “Synthetic” diamonds are not exactly new. Its origins can go back to the 50s. However, in recent times they have broken into the market for several reasons. One of them is that their origins are easier to track than those of the mined jemas, which has gone “More ethical”especially in the eyes of the Millenials. Also influence its appearance and price, which becomes 70% lower to the natural stones. “They are much bigger stones,” Comment a jeweler to The Guardian. “About two or three more times. In laboratory, three carats is normal, even four or five.” Its attractiveness has caught attention Even of jewelry brands and watches specialized in luxury, in some cases with welcome in the market that exceed expectations. Of course, not everyone thinks the same. “They are synthetic, a bulk created product, without history. The price will continue to fall,” Vaticin Another jeweler. Winning weight in the market. In 2023 Five days public A graph (supporting tenoris data and the billing of 1,300 retailers of the sector) that demonstrate the growing weight of the diamonds grown in a key segment of the market: that of the US commitment rings. If at the beginning of 2021 they represented only 3.5%, in the summer of 2023 that percentage was already approaching 18%. In February The Guardian He went further and assured that synthetic diamonds already supposed 45% of the bridal jewelry market. The problem is that this growing weight has come accompanied by another word that analysts also frequently repeat: Overproduction. The analyst Paul Zimnisky was warned in March in An interview with The New York Times: “We are seeing that a small group of very large producers in China and India are increasing production with faster and better processes, and every time they do … Read more

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