generated

The Prado Museum closed its doors so that Dua Lipa could create content. That has generated a furious debate

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Even the most venerable institutions are taking notes of the latest trends in communication, and that is why dean museums (but not necessarily anchored in the past and the analog) undertake promotion and communication strategies that come out of the normal. The latest: Pop influencers and stars visit Museums. Often, with the buildings closed for them alone. Dua Lipa likes Bosco. This happened with Dua Lipa, who, taking advantage of the fact that he was going through Madrid with the Radical Optimism tour, published some of his leisure plans through the city. One of them was look at the one who affirms that it is his favorite picture‘The Garden of Delights’. Of course, he did it with the closed building, in a promotional maneuver that was conveniently redifested by The Prado Museum account. Dua Lipa is not the first or the only one. What can be done. These types of actions are a content very desired by museums, since they give them a lot of visibility between an audience that is not the usual of their social networks. Among the activities that are usually carried out and that are analyzed in studies like this company Evespecialized in innovative museum projects, highlights private visits with the closed museum, advertising campaigns in which celebrities lend their image, special events and, as is the case, mutual creation of content for networks, disputed in struggle for every second of attention. More cases. As we say, the case of Dua Lipa is not the only one. In 2020 the influencer Italian Chiara Ferragni visited the Uffizi gallery of Florence, in a session for the magazine ‘Vogue Hong Kong’ and with a guided tour of the director of the Pinacoteca. The museum knew how to make good use of the influence of the influencer when comparing its physique with the Renaissance muse Simonetta Vespucci. The photos of other celebrities of high turns, Jay Z and Beyoncé are also controversial, when they are photographed by eclipsing works of art Like Nefertiti’s headimage for which they needed a special permit of the Berlin Museum Neues. Museums are modernized. Actions such as these obey a task of modernization of museums, which of course affect their contents in social networks. El Prado, in fact, has been Very praised for its studied mixture of entertainment and dissemination with a relaxed tone. They started with house experts that explained the intrígulis of the Great works and his restorationbut they currently have a very varied content, with all kinds of disseminators expanding the meaning of the works. It is one New form of art criticism. International tendency. It is a modernization of networks that other museums, such as Carnegie Museum of Art wave Tate GalleryThey have also put into practice. Pioneer was the New York Metone of the first artistic institutions with a Tiktok account and that reached a remarkable impact before the pandemic with initiatives such as #Metgalastyle, where they asked users to create their own content inspired by the famous annual gala. The complaints. Of course, sometimes so isolated proposals from your consumer-type as some of these can collide with the usual ones. For example, Dua Lipa’s videos have been Very criticized In networks because they see how he takes photos in the museum, something that is prohibited for normal users. But there is more: there is talk of a Banalization of artif the Influencers And your concern for Figure in the foreground and ahead of the works (as Beyoncé does) is the correct form to disseminate this type of contentand if This type of digital strategies They end up damaging institutions rather than spreading their catalogs. In any case, it is another symptom of the popularization of culture and how after a while, Art molar again. Much of the fault is the trends that dictate Influencers And superstar, but also, let’s not take me out of merit, that the Instagram account of El Museo del Prado is frankly well. Header | The day we understood a Goya picture thanks to an old photograph

Google already offers synthid to mark content generated by the as such. Now it will help us identify them

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When Pope Francis I appeared With a colorful white coat of feathers, many probably believed that this image was real. It was not, but that image, Like Donald Trump’s arrestone thing made clear: that we were increasingly difficult to differentiate the images created by an AI of those that are not. How to solve it? Water marks. Among the possible solutions, there was a fairly obvious: identifying the images of AI as generated by AI. That is: every time someone asked Chatgpt an image with Studio Ghibli style oa grok any of Bill Gates with a gunthose models of AI should include certain metadata in the imagne file. Basically it would be like “Put a seal” to these images to be able to identify them in case of doubt. There Synthid enters. There is Several efforts In that sense, and among them is Synthid. This water brand technology was presented in 2023 And a year later They offered as a free tool so that anyone could implement it. Fight against Deepfakes. As those responsible for the company comment, since its launch in 2023 Synthid has placed water marks in more than 10,000 million images, videos, audio files and texts. This can be identified as generated by AI and thus reduce the possibilities of misinformation and erroneous attribution. In addition, they stand out in Google, the results generated by VI 3, Image 4 and Lyria 2 will continue to have Synthid water marks. The AI ​​content detector arrives. The company has announced during the Google I/O 2025 event that Synthid Detector launches, a verification portal to help users identify the contents generated by AI. Its operation is simple: it is enough to raise any content (text, image, video, audio), and the Synthid detector will identify whether the entire file or only one part contains synthid. Preparing for the good and the bad of AI. This type of tool can be especially useful for artists and creators who can thus defend their work as legitimate, but it is above all a useful option that helps us protect ourselves from Deepfakes and misinformation attempts. But. As we mentioned months ago, Synthid is a promising proposal and with many striking characteristics, but it has a problem: that (for the moment) It is not a universal standard. Here Google must not only use it on its platforms, but to reach a consensus with the rest of large technology so that there is a single open and interoperable system that solves the problem of water brands universally. In Xataka | Ilya Sutskever’s new company has a clear objective: to create a “nuclear” security superinteex

The images of AI already flood the Internet. Google and see 2 will serve to start filling it with videos generated by AI

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The Images that mimic the Ghibli style They are very good, but be careful, because we can soon make small animation shorts that imitate that or any other style. The models of the generative video are closer more than ever to the general public by Google, which now offers its spectacular model I see 2 as part of the subscription to Gemini Advanced. Hello, Gemini Advanced. When it appeared on the scene I see 2 could only be used through the VERTEX AI and Videofx platforms, but the scope of both proposals was limited and was intended for a more expert audience. Now this model reaches Gemini Advanced, which allows you to transform our text prompts into dynamic videos. Interestingly, the option that now comes to Gemini Advanced It is available for weeks on the Spanish Freepik platformwhich was the first to offer that generation of ia videos using this same model. Eight seconds of artificial creativity. The model, created by DEEPMIND, is available as one more of the options of the GEMINI models drop -down menu. If we use it, we can generate an eight -second video clip with 720p resolution, MP4 format and 16: 9 appearance ratio. In Google they point out that there is a monthly limit for the number of videos that each Gemini Advanced user can create, but do not indicate which, only that we will receive a warning when we approach that limit. A text prompt is enough. To create videos with Gemini we will only have to describe the scene – as always, the details will help create it with greater loyalty – and Gemini will be responsible for materializing that idea and turning it into a video generated by AI. To conquer the Internet. In Google they also wanted to convert these videos into content that can be shared easy and quickly. Thus, it is enough to choose any of the videos that we have generated and then select the option “Share” and be able to upload it to platforms such as Tiktok or YouTube Shorts. Flood of videos from AI in view. We could already live how the phenomenon of the Image ghiblation He won the Internet, and AI models have shown that this type of uses are those that attract the general public at least temporarily. The images generated by AI are already everywhere and are flooding the Internet, but now we face that with the video generated by AI. That Google bets on this type of content and invites you to share it without tapujos is a declaration of forceful intent. The video generated by AI remains for those who pay. The AI ​​models to generate images have long offered their options to users even in free services —Chatgpt and Gemini do it – although with limitations. With the video at the moment that does not happen, and so much Sora as Runway Or now I see 2 are oriented to users who pay for this intensive use of resources to generate these videos. Already available, Spain included. The new option for generating videos in Gemini through View 2 begins to gradually deploy from today for Gemini Advanced subscribers worldwide, including Spain. We can write our Prompts in Spanish as well, which makes Gemini more and more versatile to be able to generate both text and images and video (for Gemini Advanced subscribers, we insist). Water brand in each frame. To avoid bad uses of this tool, Gemini can refuse to create some videos that are contrary to Google’s use policies. In addition, all the videos generated with I see 2 include a digital water mark embedded in each frame Thanks to Synthid technology. Whisk, the other option. I see 2 too will be available through whiskan experimental platform of AI that is not available in Spain. With it the advantage is that not only prompts of text are accepted, but also starting images that then serve as base frames for the rest of the animation. Thus, choosing a Studio Ghibli style frame makes us obtain an eight -second miniClip that also mimics that style, as Google shows in its promotional videos. The Whisk Animate function based on VI 2 is available from today for the subscribers of the Google One Premium Plan in various countries of the world, although for the moment not in Spain. Image | Google In Xataka | The Spanish Startup Freepik is already one of the most important ‘success’ in the history of Spain after being bought by the EQT fund

How to avoid responses generated by Google with this simple trick

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Let’s tell you a simple trick to prevent Google from showing you answers generated by AI in the search engine results. You will simply have to add a specific word type, and the result will not appear. The New View created with ia Answer your question, something that can be useful, but it is almost always annoying when the important links you can be looking for is still going down. Therefore, you may want An effective way to get rid of these answers. How you have to remove the answer made with AI Although it has not yet expanded totally, Google is already starting to show Answers generated by AI In the search engine. He does it to answer the question you ask him, showing it first instead of the links so you can have the answer without entering them. These views are not yet shown in all questions or all browsers, but they are already beginning. If you are looking for concrete links, these can greatly hinder the results. But there is a way to avoid them. All you have to do is Write the question with a word. Come on, if you ask What is Xataka?the AI ​​will answer you, but you ask What pussy is Xataka? The answer will not generate. Possibly this is so because of the moderation system used by Google’s AI to generate answers, which does not support bad words. We do not know if this is only temporary And it will change in the future, but for now it is an interesting trick to consider. In Xataka Basics | How to use chatgpt or gemini by taking out the information only from Wikipedia as the only source

streaming has generated a Milmillionaire bleeding in Apple accounts

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Since, a few months ago, Apple started taking Expenditure containment measures related to its audiovisual productions it was learned that the company not only had to abandon its project to become a Major that competed with Disney or Warner in its same terms. In addition, the expense generated by Apple TV+ was excessive. But today we have known that it goes far beyond what the most pessimistic calculations ventured: it loses one billion dollars a year. It is not another Netflix. Today, In an interview for Variety commemorating his 25 years at the head of Netflix, Ted Sarandos responded thus when asked about his impressions about Apple’s role in the streaming: “I don’t understand it beyond a marketing play, but they are very intelligent people. They may see something we don’t.” Saraonds’s words can be an order or not, but it is clear who carries the lead: in July, Bloomberg spoke Of the immediate cuts that Apple TV+ was going to start because it had less vision in a month than Netflix in one day. The abyss between both competitors is indisputable. One billion a month. The Information Publish a report that analyzes the financial statement of the platform after five years. It states that Apple TV+ loses more than one billion dollars a year. The specialized medium in Apple 9to5Mac Comment on the articlestating that although it had always been said that the platform was not profitable, it had never had such concrete and forceful figures associated with its losses. A lot of investment, few income. The explanation of these spectacular figures is at the high cost of Apple films in recent years. The very expensive ‘Napoleon‘by Ridley Scott and’The Moon Killer‘Martin Scorsese were the first, but the authentic financial bomb was’ argylle’, which raised around 35 million dollars And it cost 200. After that, to a commercial candy like ‘Wolfs‘, starring Brad Pitt and George Clooney, predicted a storm, and was released directly on the platform, with Apple assuming losses that perhaps they would have been greater carrying it to cinemas. The thrust of ‘separation’. The funny thing is that, at the image level, Apple TV+ goes through an excellent time. ‘Separation‘It has passed, with its long -awaited second season, of being a product of cult to reveal itself as one of the most unanimously acclaimed series of the moment. It is said that in the last month he could have reported two million users to the platform, which would be added to the 45 that The Information affirmed that he had at the end of 2024. And on the horizon, the return of ‘Ted Lasso‘. Apple is going well. However, these certainly disastrous numbers for the streaming They do not imply that the company does wrong. The last quarter, Apple closed the year with 124.3 billion dollars of incomeof which 36,300 could be considered benefits. Despite some obstacles, such as the fall in device sales in China, the business works perfectly for Apple; Even subscriptions, section where Apple TV+is, but also Apple Music, App Store, ICloud or Apple Care, paid great, growing 14% compared to the previous year. That is, bad news for Apple TV+, but they are certainly far from making the colossus staggered. Header | Apple In Xataka | Prime video is becoming an “aggregator” of other platforms. And the arrival of Apple TV+ is the last example

Spain will fine those who do not flute the contents generated with AI. It is a colossal technical and regulatory challenge

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If you have generated a text, an audio or a video with AI, it will be better than tagged. Otherwise you could expose yourself to a really important fine. It is the conclusion of the draft law that the Council of Ministers approved yesterday, and is especially oriented to avoid the risks of The Deepfakes. The Pope and the Alarms. In March 2023 it became viral An Deepfake of Pope Francis carrying a theoretical coat of Balenciaga. That triggered the alarms of the European Union, which launched the AI ​​law, approved by the European Parliament on March 13, 2024 and that He entered into force Months later, on August 1. Now Spain adapts that law for a clear purpose. Spain against the Deepfakes.The Minister of Digital Transformation and Public Function, Óscar López, explained that “AI is a very powerful tool, which can be used to improve our lives or to spread bulos and attack democracy.” Do not tag AI contents, severe infraction. This bill considers as a serious infraction not comply with the labeling of texts, videos or audios generated with AI to identify them of adequate froma. It is something that the EU has been insisting since June 2023, but there are two problems: that almost no one is doing it at the moment. Colossal fines. The minister did not specify how to perform that labeling, and according to his words, It will be Aesia the one that puts the rules for that labeling. As already established by the AI ​​Law, breaching the regulations raised fines of up to 35 million euros and/or between 5 and 7% of the worldwide turnover of the offender company. Initiatives to label: have them, there are. The need to label texts, images, videos and audios is evident, but for now there is no universal and accepted alternative. Google proposed its own solution In May 2023 and I rowed it in October 2024 With Synthidwhich can be applied even in short texts and is already used by Gemini. Adobe too He threw himself soon To try to solve the problem. Goal has its own Water marks for audios generated by Ia. Even Openai joined the effort With a combo of a Cr symbol (“Content credentials“, also driven by adobe) visible and an invisible water mark in the images generated with AI. The C2PA standard architecture makes it clear how each content adds metadata that indicates the steps in which it has been edited and how, including possible uses of AI. Source: C2PA. The C2PA standard and the search for consensus. The most remarkable proposal in this regard is that of the standard C2PA (Coalition for Content Provenance and Authenticity). This coalition manages technologies such as the aforementioned Content Credential Specification To label content generated spor ia. Many of the main companies are in that group, including Openai, Amazon, Google, Meta or Microsoft, but there is a great absence: Apple, which (inexplicably) does not seem to pronounce on this regard. Where are AI labels? Although the labeling technology is there, it has not just been widely used. There are isolated cases: goal began to label images On Instagram or Facebookbut that’s having problems To perform that labeling, which is tried to apply to already published content. YouTube too He has taken steps In that sense and Google begins to implement it In your search engine and your ads. Even manufacturers such as Sony or Leica label their photos in some of their cameras. Label everything, whether or not done with ia. Ideally (utopia?) It would be that any content was labeled in two ways: either it is made with the assistance of AI, or is it a content in which the AI ​​has not helped. We have the perfect example in the camera apps of our mobiles with Android or iOS: those images and videos should be labeled with something similar to a “content without ia”, for example. This is what Sony or Leica cameras pose, but imposes a huge problem for the entire hardware and software segment. We need adoption to shoot. Companies seem to be clear that something like this is necessary and reasonable, but starting it is being a especially long and complex process. Cryptographic labeling is probably the best option to prevent Deepfakes from becoming an even more important threat, but here is a decisive step: that companies adopt these measures. Even if it is little by little. In Xataka | The companies of AI have been jumping the copyright for years. They have just suffered a disturbing legal defeat

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