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Running clubs have become Gen Z’s favorite dating app

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Dawn breaks and the parks begin to fill with runners. The alarm clock has rang early, it’s time to lace up your sneakers and go out to add kilometers. At the end of the route, still with heavy breathing and sweat on the forehead, the modern ritual demands to open the phone. But the goal is no longer to swipe profiles on a dating app from the comfort of the couch, but to upload the workout to Strava accompanied by a selfie or a clever title. Those who do it know perfectly well that there is someone on the other side paying attention. As a young runner confessed In a report published by the magazine ellethe intention to be seen is undeniable: “One hundred percent. Whether it’s a long run or a pretty outfit, there have been times when I’ve thought: he’s going to see this.” This scene, which is repeated every morning and afternoon in any city in the world, illustrates a massive paradigm shift. In a world where love seemed to have been trapped in algorithms, paywalls and cold screens, Generation Z has decided to return to the streets, the asphalt and the sports clubs. At first glance, Strava is a tool purely technical: GPS maps, average paces and gradients. However, the data confirm a sociological phenomenon. According to the Year in Sport: Trend Report from 2025 issued by Strava itselfone in five Gen Z respondents said they have gone on a date with someone they met through a club running. The same document reveals that the creation of new clubs on the platform multiplied by 3.5 in the last year. The transition from miles to romance has its own mechanics. As the German edition of Runners Globalgive a Kudo (the equivalent of a “like” on Strava) has become the new super-like. Tyler Swartz, founder of the Endorphins running club, points out that “Having multiple points of contact with someone is a great way to build trust.” After a group run, following each other on the app allows you to stay on each other’s radar without the pressure of an exchange of phones. The platform itself has witnessed (and facilitated) this shift. When Strava introduced direct messages (DMs) at the end of 2023 Intended to “coordinate flings,” it took younger users just a couple of hours to turn it into a new avenue for flirting, coining icebreakers like, “At your pace or mine?” Unlike Tinder’s visual catalog, seduction here is behavioral. A report from Trail Info highlights that in this network “People observe before they speak.” Knowing that someone runs four times a week at 6 in the morning says much more about their lifestyle, their discipline and their perseverance than an empty 150-character biography. The collapse of dating apps and the search for the authentic This exodus towards asphalt cannot be understood without analyzing the collapse of the previous model. Young people are tired of swiping profiles. According to a survey of Forbesmore than 75% of Generation Z suffer from burnout by using dating apps, feeling like they are not making genuine connections. Even Spencer Rascoff, CEO of Match Group (parent of Tinder and Hinge), admitted that these applications They are perceived today as a “numbers game” that prioritizes metrics over experience. The financial consequences are palpable. Tinder has experienced a decline sustained in its paying users, falling below the 10 million barrier, dragging Match Group shares into a free fall from their 2021 highs. The exception to the rule, paradoxically, It’s Facebook Datingwhich is gaining traction among 18- to 29-year-olds, primarily because it is completely free compared to its competitors’ subscription models. In contrast, the social sports business is flourishing. A report of Financial Times details how Stravawhich closed the year with 180 million users worldwide, is preparing its IPO on Wall Street under the leadership of its new CEO, Michael Martin, with a valuation that already exceeded $2.2 billion in previous rounds. The British media Guardian frame this phenomenon in the rise of calls Hobby Apps (hobby apps). Platforms like Letterboxd (for movie buffs), Goodreads (for readers) or Strava itself are absorbing users who are fleeing the toxic public square of X (formerly Twitter) or TikTok. They are friendly spaces, strongly moderated by their own common interests, where the debate focuses on passions and not on cultural wars. All this has changed the rules of seduction. Today, asking for a face-to-face date terrifies a generation paralyzed by the fear of rejection. We live in what is defined as the “paradox of preparation”: 80% of Gen Z want to find true love, but only 55% feel ready for a relationship. They are terrified of “public failure”, preferring the eternal groping on Instagram or the soft launch (announce a couple ambiguously on social networks to avoid giving explanations if they break up). Serena Kerrigan, content creator, sums it up perfectly: the apps dating dan cringe (grima) because they feel “like a job interview.” In real life, traditional flirting is mutating into absolute pragmatism. In fact, a trend on the rise is the choremancing (the union of chore —task— and romance). New dates no longer consist of going to a candlelit dinner, but rather going to the supermarket together or assembling an Ikea piece of furniture. It’s the ultimate filter: seeing how the other person manages stress, logistics, and teamwork in the real world. In this context, running clubs fit perfectly. As one attendee relates for the magazine MensXPshowing up sweaty and out of breath instantly breaks the ice. There are no Instagram filters to help when you’re trying to catch your breath; the façade disappears and authenticity takes over. Wellbeing as a new rebellion: the natural ecosystem of Gen Z It is quite complex to decipher Generation Z (and even more so from the perspective of an editor millennial), but there is a common thread that explains everything: well-being has replaced the culture of the night. Strava’s annual report sheds devastating information for the traditional leisure … Read more

How to receive a daily email with the summary of your favorite podcast made by artificial intelligence

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Let’s explain to you how to receive summaries of your favorite podcasts by email. These summaries will be made by artificial intelligenceafter you have received the audio file and processed it. This is not something you can do in a specific application, so we will have to configure a workflow of several steps. Specifically, we are going to use the service Makebecause its free version is enough to do it. In addition, we are going to use artificial intelligence Geminisince it is very easy to obtain a free API with which to use AI on this website. At Make.com we will have to log in with the Gemini modules and especially Gmail. It is important to highlight this because in the end you will be giving a third party access to your email, which could compromise your privacy, although this tool is reputable enough to think that it complies and that you should be safe. First you need the RSS of the podcast In order to carry out this automation, the first thing is get the RSS address of the podcast that you want to analyze. It is the page with the code where the title, description and the address of the mp3 file of each chapter appear, which in the end is the most important thing. If you don’t know where to get this address, you can use the Get RSS Feed websitewhich you can get at getrssfeed.com. On this website, you just have to enter the URL to Apple Podcast, iVoox, Spotify or the podcast website, and then it will search there for the RSS address. When it does, click on the button RSS Copy and that’s it, you will have the address copied. It will also be important that Find out what time each chapter is published. At the end of this project, the workflow will have to be scheduled to activate at a certain time each day, and it should be at a time when the chapter has already been published. Configure the Gemini API Key The AI ​​we are going to use for this project is Gemini. And to link and use this AI, you need get a google api. For that, go to the website aistudio.google.com and sign in with your Google account. When you do, in the bar on the left at the bottom click on Get API Key. Now you have to click on the option Create API key that appears at the top of the screen you have created. This will open a window where you have to create the project for which you are going to use it in order to identify it, for example Gmail Gemini. When you create the project, you can now create the API. When you have created the API, you will see that it appears in the list of API keys. You just have to click on the left, below where it says Clueand a window with the API will open, starting with “AIza–“. When you later create the first Gemini modulethen on the login screen you will have to write the Gemini API Key that you generated at the beginning of this tutorial. We are not going to repeat this later because it is something that we will assume has already been done after previous projects such as create a Telegram bot that summarizes your emails. Now we create the workflow Now let’s go to Make.com and create a new scenario or workflow. We start by clicking on the initial + for the first step, for which you have to choose the option Watch RSS feed items. It is used to display the elements of an RSS address. In this first module, what you have to do is write the RSS URL that we have searched for in the previous step, and put it in the URL field. Then, in Maximum number of returned items set 1, so that every time this scenario is run it only pulls the latest post. Once you have this first step configured, I recommend you click on Run eleven to run the project with just this step. Thus, the content will be loaded, and it will appear in the autocompleted suggestions in the following steps. Now let’s go add module HTTP with the action Download a filewhich will be used to extract and download the audio file of the podcast chapter. When you click on URL, a window will appear with autocompletion suggestions, and here you will have to write the address of the mp3 file of the audio. If necessary, you can search for it in the RSS code. In our case, it is in Enclosures > URL. This is a somewhat complex step. A little tip I can give you if you’re not clear is to ask an AI where the audio file is to download, and attach the RSS web address. After the HTTP module, we are going to add a Gemini module. Specifically, we must add module Gemini Upload to filewhich is used to upload a file to artificial intelligence. Here in the field File you have to choose the option HTTP – Download a file. This means that the file that we are going to upload will be the one that we have downloaded with the previous module. Now, After the Gemini module we are going to put another Gemini module. We are going to use the module Generate a response to generate a response. Whom Role put User, and in the Partsin it Item 1 set the message type as text, and choose the option Source to add the source text. and in Item 2 put Filefollowed by audio/mpeg in Mime Typeand in File URI look for the URI. All these elements will have to come from the Upload to file module. Further down, in the field of System Instructionsyou have to open the section Prompts and write a prompt in the field of Prompt 1. This is the prompt with … Read more

The problem is not that your favorite influencer sells you the motorcycle. The problem is that maybe it doesn’t even exist.

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What text-to-image and image-to-video generation will be able to achieve in the coming years is only easy to imagine if you’re in the business. I have been closely following advances in AI as a method to replace humans doing things. And I can assure you based on my experience that 2026 will be a before and after in a daily practice: consuming content on TikTok or Instagram. It’s happening now. We have been talking about influencers created with AI since 2023. The most famous case is that of Aitana Lopeza model created with AI that surpassed the barrier of 100,000 followers on Instagram. The case remained more anecdote than normal, but in 2025 we began to hear from relevant capital firms in Silicon Valley investing in start-ups created as synthetic influencer agencies. The factory. The girl you see above does not exist. She is an influencer that I created in less than two minutes and for free. If you want to make a minimal investment, you could improve the texture of your skin with Nano Banana Pro 4K or render additional details with Topaz AI. All within the same tool. Higgsfield AI is the largest AI content creation platform, and has had the “AI influencer” function for some time now. With the arrival of models like Banana Pro, the results are indistinguishable from reality. Skin enhancer in Higgsfield. Model created with AI. Maybe it exists… and it’s AI. Until now, we have only talked about creating influencers in a 100% artificial way but… what if I told you that you are already watching videos on social networks of people who exist, but who are not real at the moment you are watching the video? Spanish influencers, such as Janmolinerare starting to use AI to clone themselves and post videos in which they appear, but using an AI avatar that replaces them. This opens the doors to: Much higher content creation volume. Cost savings. What we hate with all our might: more ads created with AI. Indistinguishable. I have been training in this type of tools for some time, my eye is trained to try to detect when it is AI and when it is not, and since the arrival of the latest models I have one thing clear: it is currently indistinguishable from reality, and it will improve even more in the coming years. Big Tech. Microsoft, Google, Meta and Anthropic They are paying real money to content creators to promote their AI, with agreements reaching up to $600,000. The big question is whether, in the medium term, it will continue to make sense for companies to have humans advertise their products… or to have an AI announcing another AI. Image | Higgsfield AI In Xataka | I bought a spell online to make my cat an influencer. Now I have two euros less and even more afraid of AI

Claude Code is being the big favorite among programmers. So much so that he already signs 4% of everything that is uploaded to GitHub

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It is worth taking a look at how generative AI It is transforming the daily lives of many programmers. And little by little these tools are conquering the environments of millions of developers. The achievement in this aspect is for Claude CodeAnthropic tool, which already represents 4% of all public commits uploaded to GitHub, according to a report by SemiAnalysis. The media says that, if it maintains its current pace of adoption, it is very possible that it will reach 20% of all daily contributions before the end of 2026. Although there are nuances that should be highlighted. Why is it important. Claude Code is slowly gaining the reputation of being the favorite tool for programming with AI. The tool works radically differently than traditional code wizards. It is not a chatbot integrated into an editor like Cursorbut rather a terminal tool that reads entire code bases, schedules multi-step tasks, and executes them with full access to the developer’s computer. You can start from spreadsheets, entire repositories, or web links, understand context, verify details, and complete complex objectives iteratively. The interesting thing is that, by default, Claude Code includes a co-authorship note if the user has used this tool in their program and uploads it to Github. But the user can also decide not to include that signature if modify the parameters by Claude Code, so that 4% could remain small. In March of last year, a month after its launch in private beta, Claude Code already had the co-authorship of about 15,000 Github commits in a period of 48 hours. Things have ended up escalating quickly. Opinions. The newsletter stands out the comments of some industry professionals regarding the vibe codding. Andrej Karpathy, one of the first to coin the term vibe codding, recognized in a post that he is “starting to lose the ability to write code manually.” Ryan Dahl, creator of Node.js, counted directly that “the era of humans writing code is over.” Boris Cherny, creator of Claude Code, assures that “practically 100% of our code is written by Claude Code + Opus 4.5“. Even Linus Torvalds, creator of Linux, has fooled around with vibe codding for some of his personal projects. It should be noted that, despite all the benefits of Claude Code, it is not perfect. Already we pointed out some time ago the words of Kelsey PiperAmerican journalist for The Argument, who explained that 99% of the time using Claude Code is like having a magical, tireless genie, but 1% of the time it’s like yelling at a pet for peeing on the couch. He can and does make mistakes. It also gets stuck. Hence, the expertise of the person who uses it also plays a very important role. Beyond programming. There is an increasingly latent threat with the use of AI tools (well there are a few that accumulate already). And according to account SemiAnalysis, any information work that follows the READ-THINK-WRITE-CHECK pattern can be automated with this technology. The report mentions sectors such as financial services, legal, consulting and data analysis, which add up to billions of workers globally. Anthropic has already taken the next step with coworkreleased a few weeks ago, which is basically Claude Code applied to general office work. According to the company itself, Cowork was developed by four engineers in ten days, mostly with code generated by Claude Code himself. The tool can create spreadsheets from receipts, organize files by content, write reports from scattered notes… And all with access to your computer. The big consultancies and AI. In December, Accenture signed an agreement to train 30,000 professionals on Claude, the largest deployment of Claude Code to date. OpenAI, for its part, Frontier has launched focused on business adoption so as not to lose steam in the field of corporate use of AI, a business that can end up being very lucrative for startups. Cover image | Anthropic and Mohammad Rahmani In Xataka | Programming is the new board of AI. OpenAI and Anthropic have made it clear with GPT-5.3-Codex and Claude Opus 4.6

participate in our tournament and choose your favorite retro product

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The Xataka NordVPN Awards 2025 They approach slowly, but without pause. In these awards we choose (and you choose) the best technology products, the best innovations of the present that underpin the future, the crème de la crème, Oh. But in this edition there will also be space to look to the past and fondly remember those products that marked our childhoods. From Xataka we launch the Xataka Retro Award and we do it with a twist. It is not a new category in the Awards, but a tribute to the technology of yesteryear. Instead of the usual voting (xatakeros and jury vote for their favorite candidates through forms, here you have them all), this prize will be decided with a tournament through Instagram and Instagram Stories. So grab your PDAs, dust off your Walkman and look for your memory cards, there’s a real shot of nostalgia coming. when and where Duel of nostalgic titans Over the next few days it will take place in the stories of the official profile of Xataka on Instagram the Xataka Retro Prize Tournament. Through the stories we will show the intersections of the products and you, our xatakeros, will have to choose your favorite products by voting in the polls. NordVPN offers you a fast and stable connection thanks to your more than 6,300 servers in more than 110 countries. Enjoy advanced cybersecurity tools with Threat Protection Pro™, securely access your streaming platforms favorites wherever you are and enjoy the best offers on flights and hotels. Advice offered by the brand We have arranged the products into four categories, each corresponding to a junction. In the video game console category, the Game Boy will compete against the PlayStation 1. In the music category, the Walkman against the iPod. In computers, the legendary ZX Spectrum and Commodore 64. Finally, in telephony, the Nokia 3310 against the Motorola V8. Here we leave you the crossings and the days on which they will take place. Quarter finals crossing vote results Game Boy vs PlayStation 1 Monday, October 27 Tuesday, October 28 Walkman vs iPod Wednesday, October 29 Thursday, October 30 ZX Spectrum vs Commodore 64 Monday, November 3 Tuesday, November 4 Nokia 3310 vs Motorola V8 Wednesday, November 5 Thursday, November 6 Semifinals crossing vote results Semifinal 1 Friday, November 7 Monday, November 10 Semifinal 2 Monday, November 10 Tuesday, November 11 grand finale crossing vote results Semifinal 1 Tuesday, November 11 Wednesday, November 12, and at the Xataka NordVPN 2025 Awards gala You still have time to get your tickets for the gala Xataka NordVPN Awards 2025 on November 20 in Madrid! Join us and discover the best technological products of the year in a free event full of gadgets, humor and surprises. Advice offered by the brand The winners will be revealed on November 12 and they will also have a space in the Xataka NordVPN Awards 2025. The first crossing has already begun, so take a look at the stories from Xataka on Instagram and choose your favorite product. I wish I could have done it on MySpace or Tuenti, but it is what it is. Thank you very much for participating!

rise and fall from grace of the favorite plane of celebrities and millionaires

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Two decades ago, a plane that broke new ground and was capable of transporting passengers from one continent to another at supersonic speeds stopped flying. An iconic aerial vehicle whose aerodynamic design, characterized by its tilting nose, slim profile and wings in the shape of ogival deltanever went unnoticed at the airports where it operated. We are talking about Concorde, the result of a Franco-British project that aspired to substantially change commercial flights. The future seemed to be supersonic, so powers like the United States and the Soviet Union rushed to launch their own alternatives to this, the Boeing 2707 and Tu-144respectively, although they never managed to match it. Concorde, an unforgettable plane The Concorde was not a perfect aircraft. In fact, everything that distinguished him from others was precisely what ended up mortgaging his future. I could fly from London to New York In approximately three and a half hours, it flew so high that passengers could see the curvature of the Earth while They enjoyed gourmet meals on fine china and drank champagne. Unlike the Soviet proposal, which had an extremely noisy cabin, the Concorde moved at speeds of Mach 2 (2,469.6 kilometers per hour) with surprising serenity. The idea was not only to get from one point to another quickly, but to do so with the greatest amount of comfort and luxury. Traveling on the Concorde was synonymous with status and glamour. It was the favorite plane of businessmen and celebrities. What some called the unofficial Match 2 club had even been formed, by virtue of its distinctive speed. And it included well-known figures such as Elton John, Paul McCartney, Phil Collins, Rupert Murdoch, Robert Maxwell, Henry Kravis, John Gutfreund and George Soros, among many others. Queen Elizabeth II and Prince Philip of Edinburgh in a Concorde To move through the air, this technological prodigy of titanium and aluminum It was supported by four Olympus 593 engines, two in each of the wings. This 2-shaft turbojet-type propulsion system with superheating had a peculiar intake system with air intake at the front and a variable geometry exhaust nozzle at the rear. Throughout its life cycle, Concorde was operated by only two companies. We are talking about British Airways and Air Francetwo actors that began offering regular flights starting in 1976. However, the manufacturer received dozens of orders from other airline companies, which for various reasons never operated one of these aircraft as owners. Redesigned Concorde interior As we say, the Concorde’s differential qualities were also its condemnation. The price of the tickets was extremely expensive. Take a round trip transatlantic flight It cost about $7,500. (14,000 dollars today). Despite its popularity, this reality often meant that airlines were unable to fill the plane’s capacity. a burning machine Furthermore, the aircraft’s propulsion system consumed an average of more than 20,000 liters of fuel per hourwhich translated into a huge economic and environmental impact. For comparison, a typical flight of a much larger and heavier airplane like the Boeing 747, which did not reach supersonic speeds, It could consume about 13,000 liters of fuel per hour. Exterior view of Concorde in flight Another challenge that the Aérospatiale and BAC project suffered was the sonic boom. Due to the noise pollution of this “boom”, airlines had to redesign their routes and reach sonic speeds only over the ocean. The United States, for example, prohibited supersonic aircraft from passing through populated areas, something that could change with NASA’s X-59. Concorde cabin An accident that occurred in July 2000 also damaged the continuity of the Concorde. One of these planes crashed at Charles de Gaulle airport in France. shortly after takeoff. As a result of the aforementioned episode, all passengers and crew members died and British Airways and Air France grounded their planes during the investigation. Interest in supersonic flights faded as the operation and maintenance costs of this type of aircraft grew and, in a way, became a heavy economic obstacle for companies. The end for Concorde came on October 24, 2003, when he made his last flight. Since then there has not been another commercial supersonic aircraft. Images| British Airways | Eduard Marmet | Dmitry Avdeev | Christian Kate | Jerry Wilson In Xataka | Airbus is preparing a wing capable of transforming in the air: the first flight will be in 2026 and aims for its next great plane

How to block the update to Vega OS on Fire TV so as not to lose your favorite apps

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Let’s tell you how to block your Fire TV from updating to Vega OSto avoid losing access to your favorite Android-based applications. Vega OS is the new Linux-based operating system created by Amazon from scratch, which comes to replace the Android-based Fire OS. This new operating system brings many improvements in performance and fluidity, but you will no longer be able to use Android-based apps. Over time, it is possible that many of these apps will be adapted and created for the new system, but many will surely take a while to arrive. Therefore, now that Vega OS begins to arrive, we are going to tell you how to block update. Let’s tell you two different ways to block the updatealthough they are quite radical. There is no specific option to avoid it, meaning you will have to close internal doors in a different way. Prevent Fire TV from communicating with Amazon Perhaps the most radical option is to prevent your Fire TV from connecting to the Amazon servers that distribute operating system updates. For this, you will have to block some domains from your own router, something that is not complicated, but requires knowing enter router settings. To do this, you have to enter your router’s settings from your computer’s browser, typing the IP addresses 192.168.1.1 or 192.168.0.1 in the search bar. Once inside, put your Fire TV in the list of connected devicesand if possible assign it a fixed IP with the DHCP reservation. Now, in the configuration of your router you have to look for a section called Parental Control, Security, Web Filters or Firewall, depending on the model and manufacturer. In here, you will have to add Amazon domains to blockwhich would be softwareupdates.amazon.com, updates.amazon.com, amzdigitaldownloads.edgesuite.net and amzdigital-a.akamaihd.net. Once you do this, go into your Fire TV settings, click on Aboutand then in Check for updates. If no new updates are detected or operating system versions, then it is because this restriction has worked. Disable update processes The other option is simpler, although also more delicate as it has to use third-party applications, which always poses an extra risk. It is about disable processes to check for and install updates from your Fire TV, something you can do with tools like TroyPoint Toolbox either TechDoctorUK Debloater from the device itself. Now you have to download and install the application Downloader from the Amazon App Store, Amazon’s app store. But don’t open it, before doing so go into Settings > My Fire TV > Developer Options and activate the options ADB Debugging and Unknown sources. Now open the app Downloader and write the code 250931which will take you to the TroyPoint Tools Installer. In this installer, download and install the application Debloater TechDoctorUK. Now you have to open the application and grant it permissions USB debugging when requested. Now, check the list of system processes in this application, and you should mark those that manage automatic updateswhich usually include terms such as system updates. When you do, click Reproduce in the upper right corner to apply the changes. Remember that this may also affect the correct functioning of the Fire TV. In Xataka Basics | Alexa+: what is Amazon’s new smart assistant, how it works and what is its price and availability

Spain is the favorite caramel of hackers

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Spain already has the third most attacked domain in the world, the .es. It only has a .com and .ru, a fact accompanied by reports that suggest that cybersecurity incidents 64% have increased in the country Regarding the previous year. A situation that It does not improve despite the response of Europe And that raises an immediate question: what does Spain have to be so sweet? And one more. Cofensecompany specialized in defense against phishing, has detected a increase of up to 19 times more attacks on domains. in the period between the last quarter of 2024 and the first of 2025. 99% of these attacks focused on phishing. The other 1% went to distribute different remote access Trojans. The method. The growing attacks on addresses. They use one of the simplest methods to infect a computer: email. Simulating Microsoft addresses. From these C2 servers (Command & Control) the attackers can send personalized commands to the computer. In other words: Capture the screen Register what you write Activate or deactivate the camera and microphone of the PC Access PC files Why Spain. Spain is one of the whites more attractive in the world for cybercriminals. Experts like Francisco Valencia, director of Hackrisk.io, points to several reasons for this to happen. Strong international presence of Spanish companies. Geographic position as a bridge between Europe and America (submarine cables such as Marea, Grace Hopper) Changes in the global context after Brexit and deviation of attention to countries such as the United Kingdom. They are not the only suspects. The rapid digitalization of companies after the arrival of European funds The attack radius increasedweaknesses in small and medium enterprises, and a public administration exposed to vulnerabilitiesand geopolitical interest in the country make Spain The second objective with more cyber thrames detected globally. The impact. Some of the cyber attacks received in recent weeks are making the Spanish administration itself, preventing access to the systems of some municipalities in the country, and having affected authorities such as CNMCeither national companies like Repsol and Telefónica. Recent cases. While I write these lines, Spain is mired in two cyber attacks that have left KO the systems of two municipalities. The first is that of Melillawhich adds two weeks under an attack whose authorship a Russian group has been awarded, and the second one that of a small Alicante municipality that has suffered the same fate: Villajoyosa. The answer. In May 2025, the Council of Ministers approved a package of 1,157 million euros To reinforce national cybersecurity, a budget distributed between defense, digital transformation and public function, interior and the Department of National Security. The focus is being put also in processing the transposition of the NIS2 directives and the EU Regulation Dora. In other words, force the critical sectors of the country (energy, telecommunications, health, finance …) to notify cybersecurity incidents and implement more robust risk management systems. At the moment, none of the efforts seems to be materializing in real improvements. In Xataka | How to change all our passwords according to three cybersecurity experts

Madrid has become his new favorite real estate destination

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Madrid has become one of the favorite destinations For great fortuneswhat they are looking for Invest in luxury properties Out of your country. The arrival of new millionaires, especially from the United StatesUnited Kingdom and France, has caused An unprecedented boom in the high -standing real estate market of the Spanish capital. This trend is promoting Luxury real estate market prices and changing the profile of the buyers, placing Madrid at the international sight. As I pointed Humphrey White, CEO of Knight Frank Spain to Expansion“55% of luxury housing buyers in Madrid are Spanish”, compared to 70% in 2018. Hunting luxury According to the report ‘The Wealth Report 2025‘ Of the Knight Frank consultant, the reduction of interest rates in 2024 has been key to reactivating investment in luxury homes worldwide. The prices of these properties grew 3.6% in 2024 globally, with especially notable increases in Asian markets, the Middle East and in certain European cities. Seoul led the growth with a price increase of 18.4%, followed by Manila (17.9%), Dubai (16.9%), Riad (16%) and Yeda (9.6%). In Europe, the average increase was 2.5%, but Madrid far exceeded this figure until it reached an increase of 5.5% in the price of luxury homes. To put in context the price increase in this type of properties, in 2014, a investment of one million euros allowed to buy a luxury floor of 136 meters in the capital. Today barely reaches for a 89 square meters. “The luxury is now more luxurious,” says the report, underlining how the sophistication of the offer has been increasing along with prices. Operations in this type of housing, with prices that can range between 11,000 and 15,000 euros per square meter. However, they can also reach exceed 25,000 euros per square meter, although these prices remain exceptional and reserved for extraordinary qualities properties. This sustained growth places Madrid among the most competitive European cities in the segment, above other capitals such as London, Paris or Milan. The trend reflects the city’s appeal for international investors and, especially, for Americans who seek to diversify their assets in markets with revaluation potential. Madrid, meeting point for ultra -up He Real estate interest in Madrid 60% shot in March 2025 compared to the previous month, consolidating the city in the 26th position of the Global Prime Markets ranking, while Barcelona occupies position 37. According to Knight Frank’s study on large assets, Madrid is already the main destination of foreign investment in Spain, chosen by 67.5% of investors. In addition, ultra -ups already represent 43% of luxury real estate purchases in the capital, and their number is expected to grow 17.4% to 2028. He buyer profile is changing quickly. In 2018, American investors had barely presence. However, in 2023 they already represented 4% of the operations, and in 2024 they have doubled their weight until they are 8% of the purchases of luxury properties. As the authors point out of the report“Many great heritage are leaving the country and investing in Europe Through Spain. “ However, one of the factors that has most conditioned the price increase in luxury properties in Madrid has been The shortage of supply Faced with a growing demand. The Urban regulations limits the Construction of new homes high -end, which maintains pressure on prices. According The published by The SpanishKnight Frank counts only 13 new high -end project developments, adding a total of 78 homes. All of them concentrated in the Salamanca neighborhood, The most demanded neighborhood For this client profile. Money calls money Madrid’s appeal is not limited to the residential sector. The report ‘The Glittering Power of Cities for Luxury Growth‘From the consultant McKinsey, he places the Spanish capital among the cities with the largest Concentration of the luxury sector. According to the report ‘European Luxury Retail 2024‘ From Cushman & Wakefield, of the eight new open luxury stores in Spain in 2024, six chose the ‘gold mile’ Madrid as location. This phenomenon reinforces the position of Madrid as Epicenter of luxury in Europe and consolidates its attraction for both real estate investors and for large international firms. In Xataka | The new luxury is that the mansions go unnoticed and sustainable: that’s why they cost 10 million euros Image | Pexels (Gotta Be Worth It, Alex Moliski)

My new favorite way to learn on any topic is free and is already in Spanish: Notebooklm

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Learning is changing. Or, rather, we are beginning to relear how we learn. With AI as the protagonist. In my case, the click Definitive was caused by a tool: Notebooklm. At first I used it as who tantles a new toy. I uploaded some PDF, he launched some question, compared his answers with those of Chatgpt … I soon started seeing him with other eyes: as a tool to think out loud. Or better: to think accompanied. The moment Eureka He came one night, when I was realizing that there was a book that had been postponing months. It was one of those 300 -page trials that revolve around the same idea, something that sometimes goes very well (‘Atomic habits‘) And others get fatal (‘The monk who sold his Ferrari‘). And he suspected that the second could happen with him. Although I was interested in the subject – the economy of attention – the book was going to stretch it to exhaustion. So I uploaded it to notebooklm and I asked him to do something better than a summary: a conversation, a podcast. I asked him to simulate a talk between two voices to comment on the book, his ideas, his implications, his weak points. The result surprised me. It was not a memorable podcast, but interesting enough to stay attentive for eleven minutes while doing dinner. It was a way of knowing if it was worth going further. After eleven minutes listening to circular discussions around the same idea, I decided not to do it. I will end up throwing some diagonal reading to chapters that interest me especially, but I will hardly invest the time to read it completely. The next day I was repeating the experiment. This time with ‘The love algorithm‘, which is presented as an investigation into Tinder but actually goes much further. Explore the cross between technology, psychology, surveillance capitalism and human relations. Each chapter opens a new line of reflection: the way in which desire is constructed, the way in which algorithms condition us, what ‘consent’ means in a digital environment. That book was perfect for Notebooklm. It generated a rich conversation, without resulting, with diverse ideas that are linked and discussed. He did not take away the desire to read it, on the contrary. He convinced me that it was a great idea. Beyond the podcast, I took advantage that I had at hand ‘OPERATION ELOP‘, the book that speaks of the last years of Stephen Elop in front of Nokia, just before the sale to Microsoft. It was great to see his “line of study”, which even proposes a questionnaire to see if you understood the ideas well and retweet the information or not. Image: Xataka. And you can go beyond books, of course. Take a few PDFs and discuss them. The same with articles with a conductive thread. The possibility of creating podcasts ad hoc Personalized – not something done for thousands, but for oneself – is bestial. Sometimes they are voices that arise from admiration, others from suspicion. Of course, It is not perfect. I would love to adjust the duration of the audio. There are issues that could be dispatched in five minutes. Others well deserve an hour of debate. The personalization that allows right now is scarce, and summaries are rather short. There are also limits: sometimes omits relevant data or remains superficial. And of course, The dreaded hallucinations with which you have to go with lead feet. Even with those failures, it is still useful as the first pass, as a tanteo before knowing if it is worth deepening more. Or to give us a first varnish of knowledge. And something very valuable: It is we who put the sources. We do not listen to generalities difficult to draw or limit ourselves to completely alien editorial decisions. Your interests, your compilations, your readings. Notebooklm does not replace reading or study, but it is A new entrance door. Fast, accessible, almost playfulto understand what something is going on. That previous decision, in this world of information on information and entertainment, is a good compass. And one last lesson: the well -managed AI does not take away the work of learning, it takes away your fear of starting. In Xataka | Google has put a price on the future of AI: $ 250 per month Outstanding image | Xataka with Mockuuuups Studio

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