We have been failing with New Year’s resolutions for decades. Science says it’s because we don’t know how to “cheat”
January starts with a predictable ritual: paying gym membership, fill the fridge with kale or buy paintbrushes for a new hobby. It is the “clean slate effect” that defines Professor Katy Milkman. Human beings do not perceive time linearly, but rather like chapters of a novel. The New Year is the “Black Friday” of new … Read more